JournalTOCs

International Journal of Research in Marketing
Journal Prestige (SJR): 2.528

Citation Impact (citeScore): 3
Number of Followers: 22

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 0167-8116 - ISSN (Online) 0167-8116
Published by Elsevier

[2974 journals]

How Mortality Salience Hurts Brands with Different Personalities
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  Abstract: Publication date: Available online 29 November 2023Source: International Journal of Research in MarketingAuthor(s): Polina Landgraf, Antonios Stamatogiannakis, Haiyang Yang
Brand advertising competition across economic cycles
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  Abstract: Publication date: Available online 28 November 2023Source: International Journal of Research in MarketingAuthor(s): Peren Özturan, Barbara Deleersnyder, Ayşegül Özsomer
Announcement: New IJRM Editor
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  Abstract: Publication date: December 2023Source: International Journal of Research in Marketing, Volume 40, Issue 4Author(s):
How Can Academics Generate Better Research Ideas' Inspiration from
Ideation Practice
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  Abstract: Publication date: Available online 27 October 2023Source: International Journal of Research in MarketingAuthor(s): Stefan Stremersch
Economic Consequences of Online Tracking Restrictions: Evidence from
Cookies
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  Abstract: Publication date: Available online 20 October 2023Source: International Journal of Research in MarketingAuthor(s): Klaus M. Miller, Bernd Skiera
Empirical Pattern of Mobile Ad Fraud from Publisher and Advertising
Campaign
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  Abstract: Publication date: Available online 28 September 2023Source: International Journal of Research in MarketingAuthor(s): Yitian Sky Liang, Xinlei Jack Chen, Yuxin Chen, Ping Xiao, Jinglong Zhang
Consumers’ Multistage Data Control in Technology-Mediated
Environments
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  Abstract: Publication date: Available online 28 September 2023Source: International Journal of Research in MarketingAuthor(s): Johanna Zimmermann, Kelly D. Martin, Jan H. Schumann, Thomas Widjaja
Customer Success Management, Customer Health, and Retention in B2B
Industries
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  Abstract: Publication date: Available online 16 September 2023Source: International Journal of Research in MarketingAuthor(s): Bryan Hochstein, Clay M. Voorhees, Alexander Bolton Pratt, Deva Rangarajan, Duane Nagel, Vijay Mehrotra
How Video Conferencing Promotes Preferences for Self-Enhancement Products
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  Abstract: Publication date: Available online 15 September 2023Source: International Journal of Research in MarketingAuthor(s): Li Huang, Laura Pricer
AI ON THE STREET: CONTEXT-DEPENDENT RESPONSES TO ARTIFICIAL INTELLIGENCE
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  Abstract: Publication date: Available online 3 September 2023Source: International Journal of Research in MarketingAuthor(s): Matilda Dorotic, Emanuela Stagno, Luk Warlop
DEPART: Decomposing Prices Using Atheoretical Regression Trees
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  Abstract: Publication date: Available online 3 September 2023Source: International Journal of Research in MarketingAuthor(s): Huidi Lu, Ralf van der Lans, Kristiaan Helsen, Dinesh K. Gauri
Sending Mixed Signals: How Congruent Versus Incongruent Signals of
Popularity Affect Product Appeal
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  Abstract: Publication date: Available online 1 September 2023Source: International Journal of Research in MarketingAuthor(s): Sarit Moldovan, Meyrav Shoham, Yael Steinhart
Sharing Information with AI (vs Human) Impairs Brand Trust: The Role of
Audience Size Inferences and Sense of Exploitation
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  Abstract: Publication date: Available online 1 September 2023Source: International Journal of Research in MarketingAuthor(s): Deniz Lefkeli, Mustafa Karatas, Zeynep Gürhan-Canli
The motivational dynamics of arousal and values in promoting sustainable
behavior: A cognitive energetics perspective
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  Abstract: Publication date: September 2023Source: International Journal of Research in Marketing, Volume 40, Issue 3Author(s): Li Yan, Kyle B. Murray
Standing Out from the Crowd: When and Why Color Complexity in Social Media
Images Increases User Engagement
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  Abstract: Publication date: Available online 24 August 2023Source: International Journal of Research in MarketingAuthor(s): Vamsi K. Kanuri, Christian Hughes, Brady T. Hodges
Consumer responses to firm-owned devices in self-service technologies:
Insights from a data privacy perspective
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  Abstract: Publication date: Available online 10 August 2023Source: International Journal of Research in MarketingAuthor(s): Stefanie Sohn, Oliver Schnittka, Barbara Seegebarth
Overwhelming Targeting Options:Selecting Audience Segments for Online
Advertising
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  Abstract: Publication date: Available online 9 August 2023Source: International Journal of Research in MarketingAuthor(s): Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki, Johannes Fladenhofer
USING DIFFERENT ADVERTISING HUMOR APPEALS TO GENERATE FIRM-LEVEL WARMTH
AND COMPETENCE IMPRESSIONS
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  Abstract: Publication date: Available online 9 August 2023Source: International Journal of Research in MarketingAuthor(s): Chi Hoang, Klemens Knoferle, Luk Warlop
“Donor Happiness Comes From Afar: The Role of Donation Beneficiary
Social Distance and Benevolence”
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  Abstract: Publication date: Available online 9 August 2023Source: International Journal of Research in MarketingAuthor(s): Gopal Das, Patrick van Esch, Shailendra Pratap Jain, Yuanyuan Gina Cui
Reported and Communicated Shifts in Strategic Emphasis and Firm
Performance
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  Abstract: Publication date: Available online 9 August 2023Source: International Journal of Research in MarketingAuthor(s): Sonja Gensler, Karlo Oehring, Thorsten Wiesel
The Managerial Relevance of Marketing Science: Properties and Genesis
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  Abstract: Publication date: Available online 4 August 2023Source: International Journal of Research in MarketingAuthor(s): Nico Schauerte, Maren Becker, Monika Imschloss, Julian R.K. Wichmann, Werner J. Reinartz
The intended and unintended effects of synced advertising: When persuasion
knowledge could help or backfire
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  Abstract: Publication date: Available online 23 July 2023Source: International Journal of Research in MarketingAuthor(s): Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen, Sophie C. Boerman
Detrimental Effects of Anthropomorphism on the Perceived Physical Safety
of Artificial Agents in Dangerous Situations
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  Abstract: Publication date: Available online 20 July 2023Source: International Journal of Research in MarketingAuthor(s): Xueni (Shirley) Li, Sara Kim, Kimmy Wa Chan, Ann L. McGill
Consumer Preferences and Firm Technology Choice
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  Abstract: Publication date: Available online 6 July 2023Source: International Journal of Research in MarketingAuthor(s): Yi Liu, Pinar Yildirim, Z. John Zhang
Providing Assets in the Sharing Economy: Low Childhood Socioeconomic
Status as a Barrier
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  Abstract: Publication date: Available online 24 June 2023Source: International Journal of Research in MarketingAuthor(s): Yuechen Wu, Ruijuan Wang, Huizhen Jin, Meng Zhu
How Culture Shapes Consumer Responses to Anthropomorphic Products
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  Abstract: Publication date: Available online 21 June 2023Source: International Journal of Research in MarketingAuthor(s): SARA BASKENTLI, RHONDA HADI, LEONARD LEE
Can Firms Benefit from Integrating High-Frequency Survey Measures with
Objective Service Quality Data'
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  Abstract: Publication date: Available online 21 June 2023Source: International Journal of Research in MarketingAuthor(s): Jihoon Cho, Anocha Aribarg, Puneet Manchanda
Understanding the Sequential Interdependence of Mobile App Adoption Within
and Across Categories
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  Abstract: Publication date: Available online 16 June 2023Source: International Journal of Research in MarketingAuthor(s): Xiaochi Sun, Xuebin Cui, Yacheng Sun
Suspicious online product reviews: An empirical analysis of brand and
product characteristics using Amazon data
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  Abstract: Publication date: Available online 16 June 2023Source: International Journal of Research in MarketingAuthor(s): Eunhee Emily Ko, Douglas Bowman
Financial Consequences of Adding Bricks to Clicks
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  Abstract: Publication date: Available online 10 June 2023Source: International Journal of Research in MarketingAuthor(s): Erik Maier, Rico Bornschein, Rico Manss, Damian Hesse
How firm communication affects the impact of layoff announcements on brand
strength over time
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  Abstract: Publication date: Available online 9 June 2023Source: International Journal of Research in MarketingAuthor(s): Samuel Stäbler, Alexander Himme, Alexander Edeling, Max Backhaus
Timing Customer Reactivation Initiatives
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  Abstract: Publication date: Available online 29 May 2023Source: International Journal of Research in MarketingAuthor(s): Niels Holtrop, Jaap E. Wieringa
Category Expansion through Cross-Channel Demand Spillovers
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  Abstract: Publication date: Available online 25 May 2023Source: International Journal of Research in MarketingAuthor(s): Ali Umut Guler
Image Features and Demand in the Sharing Economy: A Study of Airbnb
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  Abstract: Publication date: Available online 20 April 2023Source: International Journal of Research in MarketingAuthor(s): Jiaxiu He, Bingqing Li, Xin Shane Wang
One-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization
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  Abstract: Publication date: Available online 17 April 2023Source: International Journal of Research in MarketingAuthor(s): Franziska Krause, Jonas Görgen, Emanuel de Bellis, Nikolaus Franke, Pia Burghartz, Ilse-Maria Klanner, Gerald Häubl
Estimating the Effect of Brand Beliefs on Brand Evaluations When Beliefs
are Measured with Error
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  Abstract: Publication date: Available online 25 February 2023Source: International Journal of Research in MarketingAuthor(s): Garrett P. Sonnier, Oliver J. Rutz, Adrian Ward
How Business-to-Business Salespeople Deal with Buying Center Dissenters
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  Abstract: Publication date: Available online 18 February 2023Source: International Journal of Research in MarketingAuthor(s): Jeff S. Johnson
Adverse Inclusion of Asymmetric Advertisers in Position Auctions
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  Abstract: Publication date: Available online 25 January 2023Source: International Journal of Research in MarketingAuthor(s): Zibin XU, Yi ZHU, Shantanu DUTTA