JournalTOCs

International Journal of Electronic Marketing and Retailing
Journal Prestige (SJR): 0.249

Citation Impact (citeScore): 1
Number of Followers: 5

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1741-1025 - ISSN (Online) 1741-1033
Published by Inderscience Publishers

[451 journals]

Twenty years of online customer experience: a bibliometric review and
research agenda
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  Authors: Mehak Goyal, Pankaj Deshwal
  Pages: 137 - 156
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 2, Page 137-156, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2022-01-13T08:00:00Z
  DOI: 10.1504/IJEMR.2022.121803
  Issue No: Vol. 13, No. 2 (2022)
Digital luxury retailing and the COVID-19 pandemic: a qualitative study
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  Authors: Giuseppe Colella, Cesare Amatulli
  Pages: 157 - 189
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 2, Page 157-189, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2022-01-13T08:00:00Z
  DOI: 10.1504/IJEMR.2022.121804
  Issue No: Vol. 13, No. 2 (2022)
A strategic framework for non-intrusive mobile marketing campaigns
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  Authors: Saurabh Mittal, Vikas Kumar
  Pages: 190 - 205
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 2, Page 190-205, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2022-01-13T08:00:00Z
  DOI: 10.1504/IJEMR.2022.121819
  Issue No: Vol. 13, No. 2 (2022)
Investigating the impact of digital media advertising content on accepting
or rejecting the message mediated by advertising value and modifier of
brand trust and marketing innovation (case study: citizens of the west of
Tehran)
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  Authors: Mahshid Janmohammadi
  Pages: 206 - 223
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 2, Page 206-223, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2022-01-13T08:00:00Z
  DOI: 10.1504/IJEMR.2022.121868
  Issue No: Vol. 13, No. 2 (2022)
Investigating last-mile delivery options on online shoppers experience and
repurchase intention
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  Authors: Salini Devi Rajendran, Siti Norida Wahab
  Pages: 224 - 241
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 2, Page 224-241, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2022-01-13T08:00:00Z
  DOI: 10.1504/IJEMR.2022.121826
  Issue No: Vol. 13, No. 2 (2022)
NLP technologies for analysing user generated Twitter data to identify the
reputation of universities in the Valencian Community, Spain
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  Authors: Paula Núñez Milán, Manuel Palomar Sanz, Yoan Gutiérrez Vázquez
  Pages: 242 - 258
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 2, Page 242-258, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2022-01-13T08:00:00Z
  DOI: 10.1504/IJEMR.2022.121829
  Issue No: Vol. 13, No. 2 (2022)
The role of the online flower of service in enhancing guest loyalty via
the mediating role of guest experience: a structural equation modelling
approach
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  Authors: Alaeddin Ahmad, Dana Kakeesh, Mohammad Abuhashesh
  Pages: 1 - 24
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 1, Page 1-24, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2021-10-19T07:00:00Z
  DOI: 10.1504/IJEMR.2022.119243
  Issue No: Vol. 13, No. 1 (2021)
Effect of gender and unplanned shopping on healthy product buying and
digital technology use
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  Authors: Vikas Agrawal, Dale Cake, George Gresham
  Pages: 25 - 42
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 1, Page 25-42, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2021-10-19T07:00:00Z
  DOI: 10.1504/IJEMR.2022.119244
  Issue No: Vol. 13, No. 1 (2021)
Nipping the dead mall trend in the bud: a modified shopper-based mall
equity model for South Africa's distressed malls
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  Authors: Asphat Muposhi, Chengedzai Mafini, Roy Marlon Shamhuyenhanzva
  Pages: 43 - 64
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 1, Page 43-64, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2021-10-19T07:00:00Z
  DOI: 10.1504/IJEMR.2022.119245
  Issue No: Vol. 13, No. 1 (2021)
Finding the optimal social media marketing mix to drive customer
attraction and sales performance: an exploratory study
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  Authors: Ravi Narayanaswamy, Richard A. Heiens
  Pages: 65 - 82
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 1, Page 65-82, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2021-10-19T07:00:00Z
  DOI: 10.1504/IJEMR.2022.119248
  Issue No: Vol. 13, No. 1 (2021)
Do health-brand fan pages satisfy their consumers' desires'
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  Authors: Gricel Castillo, Lorena Carrete, Pilar Arroyo
  Pages: 83 - 104
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 1, Page 83-104, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2021-10-19T07:00:00Z
  DOI: 10.1504/IJEMR.2022.119252
  Issue No: Vol. 13, No. 1 (2021)
Shopping orientations and its influence on online purchase intention: a
study of young adults
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  Authors: Daly Paulose Meppurath, Roshna Varghese
  Pages: 105 - 135
  Abstract: International Journal of Electronic Marketing and Retailing, Volume 13, Issue 1, Page 105-135, January 2022.
  
  Citation: International Journal of Electronic Marketing and Retailing
  PubDate: 2021-10-19T07:00:00Z
  DOI: 10.1504/IJEMR.2022.119254
  Issue No: Vol. 13, No. 1 (2021)