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Marketing Review
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Full-text available via subscription

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ISSN (Print) 1469-347X
Published by Westburn Publishers

[3 journals]

Trends in sports analytics for event management: A content analysis
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  Authors: Sen; Subhasis, Rajagopal, K.
  Pages: 1 - 16
  Issue No: Vol. 20, No. 1-2 (2020)
A united front towards consumer-focused sponsorship
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  Authors: Sung; Billy, Cheah, Isaac, Phau, Ian, Nicholson, Amelia
  Pages: 17 - 44
  Issue No: Vol. 20, No. 1-2 (2020)
Review of literature on green consumer behaviour over 25 years (1994-2018)
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  Authors: ShabbirHusain; RV
  Pages: 45 - 61
  Issue No: Vol. 20, No. 1-2 (2020)
Big data augments emotional labour and organisational outcomes
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  Authors: Chen; Jing
  Pages: 63 - 72
  Issue No: Vol. 20, No. 1-2 (2020)
A literature review of customer behaviour patterns on e-commerce websites
using an eye tracker
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  Authors: Kamangar; Arash
  Pages: 73 - 91
  Issue No: Vol. 20, No. 1-2 (2020)
Communicating a company's higher purpose to conscious consumers
through online behavioural advertising
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  Authors: Mishra; Oly
  Pages: 93 - 108
  Issue No: Vol. 20, No. 1-2 (2020)
Conceptual organisation of customer engagement: Understanding the concept
of engagement and considering the structure of customer engagement factors
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  Authors: Katagiri; Hideki
  Pages: 109 - 142
  Issue No: Vol. 20, No. 1-2 (2020)
Recapitulation of brand anthropomorphism: An innovating marketing strategy
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  Authors: Agrawal; Shivani, Bajpai, Naval, Khandelwal, Utkal
  Pages: 143 - 156
  Issue No: Vol. 20, No. 1-2 (2020)

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