Subjects -> BUSINESS AND ECONOMICS (Total: 3541 journals)
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PRODUCTION OF GOODS AND SERVICES (143 journals)                     

Showing 1 - 137 of 137 Journals sorted alphabetically
Asia Pacific Journal of Marketing and Logistics     Hybrid Journal   (Followers: 8)
Asian Journal of Marketing     Open Access   (Followers: 6)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
BMC Health Services Research     Open Access   (Followers: 26)
Capital Markets Law Journal     Hybrid Journal   (Followers: 4)
Cleaner Environmental Systems     Open Access  
Cleaner Production Letters     Hybrid Journal  
Cleaner Waste Systems     Open Access   (Followers: 9)
Consumption Markets & Culture     Hybrid Journal   (Followers: 6)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
Direct Marketing An International Journal     Hybrid Journal   (Followers: 4)
Disaster Prevention and Management     Hybrid Journal   (Followers: 27)
Economic & Labour Market Review     Hybrid Journal   (Followers: 13)
Electronic Markets     Hybrid Journal   (Followers: 6)
Emerging Markets Review     Hybrid Journal   (Followers: 10)
European Journal of Marketing     Hybrid Journal   (Followers: 22)
Financial Markets, Institutions & Instruments     Hybrid Journal   (Followers: 38)
Food Packaging and Shelf Life     Hybrid Journal   (Followers: 3)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Future Business Journal     Open Access   (Followers: 2)
Global Journal of Emerging Market Economies     Hybrid Journal   (Followers: 1)
Health Services and Outcomes Research Methodology     Hybrid Journal   (Followers: 6)
Health Services Management Research     Hybrid Journal   (Followers: 16)
Health Services Research     Hybrid Journal   (Followers: 19)
i+Diseño : Revista científico-académica internacional de Innovación, Investigación y Desarrollo en Diseño     Open Access  
Independent Journal of Management & Production     Open Access   (Followers: 1)
Ingeniería y Competitividad     Open Access  
International Journal of Advanced Operations Management     Hybrid Journal   (Followers: 7)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Business and Emerging Markets     Hybrid Journal   (Followers: 1)
International Journal of Business Forecasting and Marketing Intelligence     Hybrid Journal   (Followers: 3)
International Journal of Electronic Marketing and Retailing     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Entrepreneurial Venturing     Hybrid Journal   (Followers: 1)
International Journal of Financial Services Management     Hybrid Journal   (Followers: 1)
International Journal of Information Systems and Supply Chain Management     Full-text available via subscription   (Followers: 9)
International Journal of Inventory Research     Hybrid Journal  
International Journal of Lean Six Sigma     Hybrid Journal   (Followers: 8)
International Journal of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Managing Projects in Business     Hybrid Journal   (Followers: 3)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
International Journal of Nonprofit & Voluntary Sector Marketing     Hybrid Journal   (Followers: 7)
International Journal of Pharmaceutical and Healthcare Marketing     Hybrid Journal   (Followers: 4)
International Journal of Planning and Scheduling     Hybrid Journal   (Followers: 2)
International Journal of Product Development     Hybrid Journal   (Followers: 1)
International Journal of Production Economics     Hybrid Journal   (Followers: 19)
International Journal of Production Management and Engineering     Open Access   (Followers: 4)
International Journal of Production Research     Hybrid Journal   (Followers: 13)
International Journal of Productivity and Quality Management     Hybrid Journal   (Followers: 4)
International Journal of Quality and Service Sciences     Hybrid Journal   (Followers: 2)
International Journal of Quality Innovation     Open Access   (Followers: 4)
International Journal of Research in Marketing     Hybrid Journal   (Followers: 17)
International Journal of Service Industry Management     Hybrid Journal   (Followers: 2)
International Journal of Services and Standards     Hybrid Journal   (Followers: 1)
International Journal of Services Operations and Informatics     Hybrid Journal   (Followers: 1)
International Journal of Services Sciences     Hybrid Journal  
International Journal of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 6)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 2)
International Journal of Supply Chain Management     Open Access   (Followers: 14)
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Trade and Global Markets     Hybrid Journal   (Followers: 2)
Internet Reference Services Quarterly     Hybrid Journal   (Followers: 33)
JCMS : Journal of Common Market Studies     Hybrid Journal   (Followers: 49)
Journal of Advances in Management Research     Hybrid Journal   (Followers: 1)
Journal of Benefit-Cost Analysis     Hybrid Journal   (Followers: 2)
Journal of Business & Industrial Marketing     Hybrid Journal   (Followers: 8)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business Venturing     Hybrid Journal   (Followers: 29)
Journal of Cleaner Production     Hybrid Journal   (Followers: 27)
Journal of Consumer Marketing     Hybrid Journal   (Followers: 19)
Journal of Database Marketing & Customer Strategy Management     Hybrid Journal   (Followers: 5)
Journal of Direct Data and Digital Marketing Practice     Hybrid Journal   (Followers: 7)
Journal of Emerging Knowledge on Emerging Markets     Open Access  
Journal of Entrepreneurial Finance     Open Access   (Followers: 1)
Journal of Financial Markets     Hybrid Journal   (Followers: 28)
Journal of Food Products Marketing     Hybrid Journal   (Followers: 1)
Journal of Foodservice Business Research     Hybrid Journal  
Journal of Global Marketing     Hybrid Journal   (Followers: 3)
Journal of Global Operations and Strategic Sourcing     Hybrid Journal   (Followers: 1)
Journal of Health Services Research and Policy     Hybrid Journal   (Followers: 16)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 19)
Journal of Loss Prevention in the Process Industries     Hybrid Journal   (Followers: 7)
Journal of Marketing     Full-text available via subscription   (Followers: 53)
Journal of Marketing Communications     Hybrid Journal   (Followers: 11)
Journal of Marketing Education     Hybrid Journal   (Followers: 7)
Journal of Marketing Research     Full-text available via subscription   (Followers: 73)
Journal of Nonprofit & Public Sector Marketing     Hybrid Journal   (Followers: 5)
Journal of Operations and Supply Chain Management     Open Access   (Followers: 5)
Journal of Political Marketing     Hybrid Journal   (Followers: 3)
Journal of Prediction Markets     Full-text available via subscription   (Followers: 1)
Journal of Product Innovation Management     Hybrid Journal   (Followers: 23)
Journal of Production Research & Management     Full-text available via subscription   (Followers: 3)
Journal of Productivity Analysis     Hybrid Journal   (Followers: 4)
Journal of Progressive Human Services     Hybrid Journal   (Followers: 1)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Relationship Marketing     Hybrid Journal   (Followers: 7)
Journal of Retailing and Consumer Services     Hybrid Journal   (Followers: 5)
Journal of Service Research     Hybrid Journal   (Followers: 6)
Journal of Services Marketing     Hybrid Journal   (Followers: 11)
Journal of Strategic Marketing     Hybrid Journal   (Followers: 9)
Journal of Targeting Measurement and Analysis for Marketing     Hybrid Journal   (Followers: 1)
Journal of Technology Management & Innovation     Open Access   (Followers: 5)
Journal of the Academy of Marketing Science     Hybrid Journal   (Followers: 26)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Logistics     Open Access   (Followers: 1)
Logistics Journal     Open Access   (Followers: 2)
Management and Administrative Sciences Review     Open Access  
Management and Production Engineering Review     Open Access   (Followers: 1)
Manufacturing & Service Operations Management     Full-text available via subscription   (Followers: 17)
Marketing Intelligence & Planning     Hybrid Journal   (Followers: 4)
Marketing Letters     Hybrid Journal   (Followers: 10)
Marketing Review     Full-text available via subscription  
Marketing Science     Full-text available via subscription   (Followers: 36)
Psychological Services     Full-text available via subscription   (Followers: 4)
Psychology & Marketing     Hybrid Journal   (Followers: 11)
Qualitative Market Research: An International Journal     Hybrid Journal   (Followers: 3)
Quantitative Marketing and Economics     Hybrid Journal   (Followers: 4)
Reproduction Fertility and Development     Hybrid Journal   (Followers: 4)
Review of Pacific Basin Financial Markets and Policies     Hybrid Journal  
Revista Eletrônica Academicus     Open Access  
Revue Interventions économiques     Open Access   (Followers: 1)
Service Business     Hybrid Journal   (Followers: 1)
Service Oriented Computing and Applications     Hybrid Journal   (Followers: 2)
Service Science     Full-text available via subscription   (Followers: 1)
Services Marketing Quarterly     Hybrid Journal   (Followers: 5)
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
Strategy Management Logistics     Open Access   (Followers: 2)
Supply Chain Forum : an International Journal     Full-text available via subscription   (Followers: 6)
Sustainable Production and Consumption     Full-text available via subscription   (Followers: 1)
Technology Operation Management     Hybrid Journal  
The Journal of Futures Markets     Hybrid Journal   (Followers: 6)
The Service Industries Journal     Hybrid Journal   (Followers: 4)
Universal Journal of Industrial and Business Management     Open Access   (Followers: 1)
Venture Capital: An International Journal of Entrepreneurial Finance     Hybrid Journal   (Followers: 1)
WPOM - Working Papers on Operations Management     Open Access   (Followers: 1)

           

Similar Journals
Journal Cover
Asia Pacific Journal of Marketing and Logistics
Journal Prestige (SJR): 0.425
Citation Impact (citeScore): 1
Number of Followers: 8  
 
Hybrid Journal Hybrid journal   * Containing 1 Open Access Open Access article(s) in this issue *
ISSN (Print) 1355-5855 - ISSN (Online) 1758-4248
Published by Emerald Homepage  [360 journals]
  • The trinity of extended service quality, distinct perceived value, and
           customer loyalty facilitators

    • Free pre-print version: Loading...

      Authors: Dae Hui Lee
      Abstract: In line with rapidly developing digitalized marketing technologies, extended service quality has been actively investigated in the exhibition industry. The importance of distinct perceived value linked to service quality has also been emphasized for increasing customer satisfaction. Further, customer loyalty facilitators, such as trust, commitment, and inertia, have been actively discussed in building long-term relationships between firms and their customers. Because establishing an iterative customer loyalty journey is the key to a marketing strategy, the purpose of this study was to clarify how the trinity of extended service quality, distinct perceived value, and customer loyalty facilitators works in that journey. Partial least squares-based structural equation modeling (PLS-SEM) was used to examine the model fit, composite reliability, convergent validity, and discriminant validity of the constructs. PLS-SEM was also used to assess direct and indirect (i.e. mediating) effects. First, the conceptual framework necessary for establishing an iterative customer loyalty journey has been empirically identified. Second, service technology is a key construct of extended service quality as exhibitions transform into digitalized communication platforms. Third, both distinct perceived value and satisfaction act as significant mediators between extended service quality and customer loyalty facilitators. An effective framework for the iterative customer loyalty journey is theoretically designed and empirically confirmed by drawing a complex but comprehensive map of the trinity (i.e. extended service quality, distinct perceived value, and customer loyalty facilitators).
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-08-09
      DOI: 10.1108/APJML-01-2022-0048
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Does social exclusion lead to a decrease in green consumption' The
           roles of loss of control and unwillingness to sacrifice

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      Authors: Jing Wang , Zunli Liu
      Abstract: Unprecedented environmental crises threaten the world, and most environmental problems are closely associated with human behaviour. At the same time, social exclusion and loneliness occur widely, influencing consumers' product preferences and choices. Hence, this study aimed to explore the impact of social exclusion on green consumption and its underlying mechanisms. The paper opted for an empirical study with different research designs and green consumption measures. This pilot study investigated the relationship between social exclusion and green consumption by examining the frequency of green consumption behaviours in the past. Study 1 established a causal link between these two variables by manipulating social exclusion in a controlled experiment and assessed green product preferences. Study 2 further generalised the results of the secondary data analysis from the World Values Survey (WVS). Overall, the research study provides convergent evidence that chronically or transiently excluded consumers are less likely to implement green consumption than their counterparts who do not feel socially excluded; this effect is partially mediated by a reduced sense of control and willingness to sacrifice for society after social exclusion. Based on social exclusion theory and considering the unique characteristics of green consumption, this study enriches research in the fields of social exclusion and green consumption, revealing the negative effect of social exclusion on green consumption and the dual mediators in this relationship.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-08-09
      DOI: 10.1108/APJML-03-2022-0248
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The mediating roles of memorable tourism experiences and destination image
           in the correlation between cultural heritage rejuvenation experience
           quality and revisiting intention

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      Authors: Qiuxiang Zhou , Yongjian Pu , Chun Su
      Abstract: This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable tourism experiences and destination image in the context of cultural heritage tourism. A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 461 participants. The results indicated that the cultural heritage rejuvenation experience quality exerted a significant positive impact on memorable tourism experiences. Destination image and memorable tourism experiences positively correlated with tourists' revisiting intention. Destination image and memorable tourism experiences partially mediated the correlation between cultural heritage rejuvenation experience quality and revisiting intention. The study shows that it is meaningful to include memorable tourism experiences and destination image in tourism destination quality–loyalty models and confirms that the cultural heritage rejuvenation experience quality should be viewed as crucial aspects of marketing strategies aimed at improving memorable tourism experiences, destination image, and revisiting intention.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-08-09
      DOI: 10.1108/APJML-11-2021-0829
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Developing a feature-centric and affordance-based conceptualization of
           social media interactions

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      Authors: Laszlo Sajtos , Joanne T. Cao , Wen Zhang , Gabrielle Peko , David Sundaram
      Abstract: Despite the significance of online communication and interactions, previous research has not systematically compared all features on a single platform from the users' perspective. This study aims to fill this gap by extensively reviewing the current literature on social media affordances and proposes and tests a feature-centric and affordance-based conceptualization of social media platforms (SMPs) between users, features, the audience and content. This research surveys users on Facebook, one of the largest SMPs, and asks them to assess 20 features of Facebook on six relational affordances between users, features, audience and content. The data in this study were collected on Amazon Mechanical Turk (MTurk) with participants from the US Correspondence analysis was employed to examine the relationship between affordances and the ties among affordances, features and outcomes. Results of the study indicate that users perceive features differently, and employing features as the unit of analysis captures users' interactions effectively. The findings support the presence of user-oriented affordances, such as presentation flexibility, association and content association. These three affordances can be summarized in two higher-level ones: self-expression and connection (SEC) and persona-linked content (PLC). Our findings of the two dimensions, SEC and PLC, highlight the importance of targets and their connections in understanding social media interactions' dynamic nature. By proposing to shift the focus from platforms to features, this study suggests that companies should focus on understanding the features they use for their users to interact with their brand, rather than merely ensuring that their company is omnipresent on all platforms. This study underlines the need to focus on features that will help managers influence interpersonal and user-brand communications and interactions on social media. This research is the first to put features at the center of its investigation and quantitatively examine the relationship between social media features and affordances in a social media context. In all, this research provides a new unit of analysis that is more suitable for researchers to build a robust conceptual foundation for affordances. We believe that conceptualizing audience and content as outcomes, distinguishing it from features and creating connections between them as affordances is the unique aspect of our conceptualization.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-08-05
      DOI: 10.1108/APJML-02-2022-0121
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Is kindness invaluable' The impact of benefit and cost on prosocial
           behavior intentions

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      Authors: Chyi Jaw , Kuei-Ju Chi , Guan-Jia Li
      Abstract: In the modern increasingly competitive milieu of cause marketing activities, both profit and nonprofit organizations expect their advocation of prosocial programs to gain the support of target customers. Previous research shows the effect from adding participant's personal attributes or social influence factors. This study considers the effects of benefit incentives and cost/reward influences to enhance prosocial behaviors. Three between-subject experiments were conducted and SPSS Statistics ANOVA was employed to analyze the experimental results. Rewarding time delays and prosocial efforts have no significant impact on the relationship between other-benefit incentives and willingness to engage in prosocial behaviors, but do significantly impact the self-benefit incentives condition. However, the negative effect of self-benefit condition can be mitigated by high rewards. Since prosocial campaigns proposed by organizations in this study include both profit and nonprofit organizations, perhaps two category organization types should be attentively classified to evaluate the effects. Under social marketing campaigns with self-benefit incentives conditions, the empirical findings of this study show that profit and nonprofit organizations can provide higher reward values to mitigate the adverse effects of high participating costs. Social marketing campaigns with other-benefit incentives are less affected by high participating costs and highlight the value of altruism. This study provides valuable suggestions for both profit and nonprofit organizations to use self-benefit/other-benefit incentives under cost related factors influence to encourage customers' prosocial behaviors.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-08-05
      DOI: 10.1108/APJML-02-2022-0125
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Tourists' perceptions of and reactions to child sex tourism:
           an exploratory qualitative investigation

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      Authors: Joshua Aston , Jun Wen , Shaohua Yang
      Abstract: Using a qualitative approach, this cross-disciplinary study integrating modern slavery, tourism and marketing expertise outlines Chinese outbound tourists' perceptions of and reactions to issues related to child sex tourism. In total, 27 in-depth interviews were conducted, and data were analysed. Manual coding was chosen as an efficient method to process qualitative interview data given the relatively small sample size in this study. Three main themes emerged from analysis: (1) tourists' negative perceptions of child sex tourism; (2) tourist boycotts against child sex tourism destinations and activities as reactions to this socially deviant and illegal phenomenon and (3) tourist advocacy to enhance public awareness of child sex tourism. These themes suggest that tourists, as key tourism stakeholders, have difficulty accepting that child sex tourism occurs and would like to identify solutions to end illegal activities. Tourist boycotts would positively affect sustainable tourism development by eliminating illegal businesses, including those involving child prostitution, from the tourism industry. The qualitative method is applied here to develop a conceptual framework explaining tourists' perceptions of and reactions to child sex tourism. A conceptual framework of Chinese individuals' perceptions of and reactions to child sex tourism has been devised using a qualitative approach. Although this framework takes child sex tourism as its focus, it can also be applied to better understand tourists' perspectives of other socially deviant or illegal behaviours within the tourism industry. The findings of this study provide valuable implications for various tourism stakeholders. The current study makes significant theoretical and practical contributions to an under-researched topic – child sex tourism. A conceptual framework of Chinese individuals' perceptions of and reactions to child sex tourism has been devised using a qualitative approach. Findings from this study may inspire campaigns to protect children from being drawn into sex tourism. Efforts should also be undertaken to rescue children who have already been victimised by illegal businesses.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-08-04
      DOI: 10.1108/APJML-08-2021-0589
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The fashion retailer's opportunity: effect of deal-seeking behavior on
           mobile shopping intention of showroomers

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      Authors: Pradeepkumar Chokkannan , Saripalli Bhavani Shankar , Murugan Pattusamy
      Abstract: This study aims to examine the positive impact of showrooming on the fashion retail business by examining the interrelationship between deal-seeking on mobile devices and digital coupon redemption intention on mobile shopping intention. Purposive sampling was used to obtain data from 496 fashion apparel customers using the database of an online survey collection platform. Stimulus organism response (S-O-R) theory was used to examine the influence of showrooming on showroomers' mobile shopping intentions. The findings suggest price consciousness is negatively related to showrooming and product involvement is positively related. In addition, showrooming affects the intention to redeem digital coupons and mobile deal-seeking. The intention to redeem digital coupons boosted mobile deal-seeking behavior. The impact of mobile deal-seeking on showroomers' mobile purchase intention is significant. This research focused on fashion product consumers and generalization of the findings may be limited. The literature on positive effect of showrooming phenomenon on brick-and-mortar stores are scarce further extensive research may provide substantial generalization. This demonstrates how showroomers may be successfully enticed to make purchases on the Brick-and-Mortar (B&M) store's online channel. This study provides insights on navigating the showroomers into online channel customers.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-08-04
      DOI: 10.1108/APJML-12-2021-0914
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Investigating the live streaming sales from the perspective
           of the ecosystem: the structures, processes and value flow

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      Authors: Jin Xue , Matthew Tingchi Liu
      Abstract: Live streaming sales (LSS) is an emerging and flourishing practice in the retail industry. While its implementation has been pervasively attempted, there is a lack of systematic and academic exploration of the practice. Therefore, the aim of this study was to investigate the LSS ecosystem and its development through a literature review and an industry analysis. Moreover, by pinpointing the pitfalls in current practices, this paper presents the practical implications of LSS and provides recommendations and directions for future academic exploration. The aim of the present study was to investigate the developing trajectory, exclusive elements (such as multi-channel networks (MCNs) and live streamers) and other critical components of the LSS ecosystem using a mixed-methods approach that comprises content analysis of newspaper articles and press releases, literature view and industry analysis. The results of the analyses indicate the presence of several nonfungible modular components in the LSS ecosystem, including upstream suppliers, MCNs, live streamers and platforms. It was also found that inequalities and hierarchies are inherent to the LSS ecosystem as it currently exists: low-end participants in the LSS industry and small- and medium-sized enterprise owners, who constitute the majority of LSS practitioners, cannot reach the break-even point via LSS hosted by top-level live streamers or others (low-level live streamers, employees, etc.). This article discusses the LSS ecosystem based on the nature of the nonfungible modules within it. In addition, it discusses the modules (roles) and relationships among them based on the theory of ecosystem developed by previous studies. Furthermore, drawing from an analysis of the pitfalls in the LSS ecosystem, this article highlights strategies for two critical e-commerce processes: 1) choosing which type of LSS to apply based on the factors of brands, products and consumers and 2) integrating LSS to optimize post-sale service and appeal to the sustainability of development.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-22
      DOI: 10.1108/APJML-11-2021-0822
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors influencing consumer use of a sport-branded app: the technology
           acceptance model integrating app quality and perceived enjoyment

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      Authors: Doyeon Won , Weisheng Chiu , Hyun Byun
      Abstract: The current study extends the technology acceptance model (TAM) and information system success model (ISSM) to the context of branded sport applications. Specifically, the study examined the influences of app system success dimensions and TAM determinants on branded sport app usage intention. Moreover, the current study examined the gender differences regarding the relative importance of the drivers and predictors of usage intention. Data collection (n = 256) was conducted using convenience sampling in South Korea. The data were primarily analyzed via partial least squares structural equation modeling (PLS-SEM), multi-group analysis and importance–performance map analysis (IPMA) using SmartPLS 3.0. App users who viewed branded sport apps as having a higher level of system and information quality were likely to have stronger perceptions of enjoyment, usefulness, and ease of use. Among the TAM determinants, perceived enjoyment most significantly influenced their usage intention, followed by perceived usefulness and perceived ease of use. Multigroup analysis revealed that some relationships between app system success dimensions and TAM determinants were significantly different by gender. In addition, IPMA indicated that perceived enjoyment and system quality of branded sport apps were relatively more important than the other predictors. The current study contributes to the literature by incorporating both TAM and ISSM and extending the TAM with the perceived enjoyment construct to examine the key determinants of usage intention in the context of branded sport apps.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-21
      DOI: 10.1108/APJML-09-2021-0709
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Impacts of emotional regulation, adaptive selling and customer-oriented
           

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      Authors: Szu-Yu Kuo , Ya-Ling Kao , Jia-Wei Tang , Pei-Hsuan Tsai
      Abstract: Given the increasing intensity of highly competitive markets, this study aims to evaluate the effect of salespeople's emotional regulation, adaptive selling and customer-oriented behavior on sales performance. A research model was tested by using a sample of 288 respondents from the logistics industry in Taiwan. Structural equation modeling was used to examine the relationships between emotional regulation, adaptive selling, job resourcefulness, customer-oriented behavior and sales performance. The results indicate that emotional regulation, adaptive selling and job resourcefulness can improve customer-oriented behavior, and that customer-oriented behavior and job resourcefulness can enhance sales performance. By highlighting the role of job resourcefulness, the authors find a positive moderating effect among these four dimensions. The findings can help salespeople integrate customer-oriented behaviors into strategic changes to regulate their own emotions and those of others to productively address and resolve difficult business conditions. The theoretical and managerial implications of this work's contributions to international logistics are also discussed.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-19
      DOI: 10.1108/APJML-12-2021-0869
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The effects of organizational positioning and donation recognition on
           charitable giving: insights from moral foundations theory

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      Authors: Widya Paramita , Felix Septianto , Marco Escadas , Devi Arnita , Reza Ashari Nasution
      Abstract: The present research aims to investigate the influence of organizational positioning by drawing upon moral foundations theory in relation to driving charitable giving, and the moderating role of recognition in this regard. Two experimental studies were conducted to examine the interactive effect of organizational positioning emphasizing a binding (vs an individualizing) moral foundation and donation recognition on charitable giving. Study 1 was conducted in Indonesia, while Study 2 was conducted in the US. This research demonstrates that individuals will give higher donations to an organization with a binding (vs an individualizing) moral foundation that provides donation recognition. Further, this effect is mediated by social identity signaling. The findings of this research provide a novel perspective on how organizational positioning can influence whether donation recognition increases charitable giving. Moreover, the findings offer managerial implications to non-profit organizations developing effective charitable campaigns in terms of combining appropriate organizational positioning and donation recognition strategies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-18
      DOI: 10.1108/APJML-09-2021-0655
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Consumers' cultural identity under glocalization: Vietnamese consumers'
           global and national identities and their cross-cultural consumption

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      Authors: Ho Jung Choo , Ha Kyung Lee , Jiali Xie
      Abstract: This study aims to investigate the influences of two facets of Vietnamese consumers' cultural identities (i.e. global and national) on their intent to consume Korean lifestyle products and services via attitudes toward Korea. The difference between generations (Generation Z vs. X) is examined. Data are collected through an online survey firm. The participants are Vietnamese consumers residing in Vietnam, varying in age from teens to those in their 50s (n = 500). The collected data are analyzed by SPSS 21.0 for the descriptive statistics, frequency analysis, and reliability analysis. AMOS 21.0 is employed for confirmatory factor analysis and structural equation modeling (SEM) analysis. This study reveals that global identity affects Vietnamese consumers' attitudes toward Korea and their intent to consume Korean lifestyle products and services. Results show that only global identity affects attitudes and behavioral intention toward Korea among generation Xers, while national identity has no effect. For Generation Z (Gen Z), both global and national identities have a positive effect on attitudes toward Korea, which also increases the intent to consume Korean lifestyle products and services. Measuring individuals' global and national identities will allow brands and retailers to better understand international consumers of various generations and develop global marketing strategies. This study bridges gaps in the literature on globalized consumption in a non-Western context by identifying how consumers in emerging markets become involved in cross-cultural consumption.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-08
      DOI: 10.1108/APJML-10-2021-0740
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The effect of mobile device usage on creating text reviews

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      Authors: Keeyeon Park , Hye-Jin Kim , Jong Min Kim
      Abstract: The purpose of this study is to examine how the usage of mobile devices influences text-posting behavior in the online review-generation process. This study attempts to improve the understanding of the negative impacts of mobile channels on the quality of online reviews. The authors develop a series of hypotheses to investigate the text-posting behaviors with mobile device usage. To examine the authors' hypotheses, the authors collect online reviews posted in London hotels on Booking.com. The authors first use a logistic regression model to examine the relationship between the usage of mobile devices and text-posting behavior. Then, the authors explored the characteristics of textual content in mobile reviews compared to reviews written via traditional devices. The authors' finding shows that the use of mobile devices negatively influences text-posting behavior. Compared to traditional devices, consumers are less likely to post texts in their reviews with mobile devices. Although consumers decide to post text comments in consumers' reviews, the quality of textual content is relatively low – short in length, with limited analytical thinking and less authenticity. To the best of the authors' knowledge, no study has attempted to explore text generation in review-posting behaviors in the context of mobile channels. Also, the authors' findings show the negative effects of using mobile channels on the value of generated information, which is counterintuitive to previous research.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-06
      DOI: 10.1108/APJML-11-2021-0838
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Charting the path between communication strategies and overseas purchasing
           service performance in the e-commerce context

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      Authors: Jiseon Ahn
      Abstract: Despite the growth of the online overseas purchasing industry, there is a lack of studies addressing these companies' communication strategies. Thus, this study aims to examine the impact of customer experiences with communication via overseas purchasing websites. Using data from overseas purchase customers in the United States, this study examines communication as either firm or customer generated and assesses their effects on brand-related outcomes. The results show that both firm- and customer-generated communication influence brand awareness, perceived quality, and loyalty. Also, the impact of brand awareness on perceived quality is supported. Differences in the relationship between communication and behavior across demographic characteristics (i.e. gender, age, income) are identified, and the impact of firm-generated content on customers is found to be greater than that of customer-generated communication. Given the limitations of quantitative surveys to examine overseas retailing practices, the results of this study provide a starting point for future researchers to conduct more qualitative studies with customers from various cultures. Due to the importance of communication marketing in the retail setting, this study provides useful guidelines for online retail services to enhance customers' interaction and empowerment.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-04
      DOI: 10.1108/APJML-01-2022-0043
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • How to elevate the quantity and quality of contributors for crowdsourcing
           tasks: the double-edged role of task reward

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      Authors: Dianwen Wang , Yupeng Mou , Zhihua Ding , Xuehui Jiang
      Abstract: Crowdsourcing refers to a new business model in which enterprises or individuals publish tasks or problems, attracting freelancers or contributors to participate in solving tasks, submitting bids and allowing task seekers to choose the final solution. How to attract more quantity and quality of contributors to submit their solutions through a crowdsourcing platform has become a vital question. In this study, the authors use web crawling to obtain 43,265 effective tasks in EPWK website (www.epwk.com) to probe how to elevate the quantity and quality of contributors via task reward design. This study uses the hierarchical linear model to probe the research questions. Results show that, with the increase of task reward, the quantity of contributors goes up first and then goes down (inverted U shape), whereas the quality of contributors goes down first and then goes up (U sharp). Moreover, the authors investigate the moderating effects of another task design attribute, task duration. This study finds that task duration weakens the effect of task reward on the quantity of contributors while strengthening the effects of task reward on the quality of contributors. First, this study theoretically probes two key aspects of task performance, namely, the quantity and quality of contributors, which expand the scope of task performance evaluation. Second, this study reconciles previous concern about the relationship of task reward and performance, which is different from previous studies that have paid more attention to the single perspective of their relationship. Finally, the authors investigate the moderating effects of task duration, which further uncover the mechanism behind task reward and performance, that is, the quantity and quality of task contributors.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-07-01
      DOI: 10.1108/APJML-05-2021-0303
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Opaque selling vs traditional selling: optimal decisions for service
           providers in a competitive market

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      Authors: Ting Chen , Feng Yang , Feifei Shan , Fengmei Xu
      Abstract: Opaque selling has become popular among service providers in recent years. Although many researchers have investigated the optimality of opaque selling for service providers focusing on heterogeneous consumers, one question remaining unexplored is how the service providers’ optimal decisions are impacted by competitive intensity in a heterogeneous market. This paper aims to determine the conditions under which opaque selling is optimal for competing service providers. The paper takes a Hotelling model to characterize the competition between two service providers. The authors also consider the interaction between the service providers and intermediary. Service providers act as game leaders and determine whether they should cooperate with the intermediary to introduce the opaque service. The authors find that two competing service providers do not always benefit from opaque selling in a heterogeneous market consisting of leisure and business consumers, and the competitive intensity plays a significant role in the service providers’ decision optimization. Opaque selling allows service providers to acquire more profit in a highly competitive market or when the market contains a large proportion of leisure consumers. Otherwise, it is optimal for service providers without introducing the opaque selling. The paper examines the optimality of opaque selling for competing service providers, and provides the suggestions to optimize the service providers’ decisions. The paper investigates how the service providers’ optimal decisions are impacted by competitive intensity, considering the interaction between the service providers and intermediary.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-17
      DOI: 10.1108/APJML-09-2021-0697
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Creating value for patients through service encounter experiences:
           evidence from Turkey

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      Authors: Mahmut Selami Akin , Abdullah Okumuş
      Abstract: The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal whether SE experiences differ from reputation levels of hospitals. Research embraces mixed methods for building theoretical construction and sampling, seven hospital managers and two private hospitals were interviewed and selected via analytical hierarchical process. A number of 1,023 valid data were obtained from patients through survey. Structural equation modeling, PROCESS macro and multigroup analysis were used to test for research model. Call center experience among pre-core SE affected patient satisfaction positively and behavioral intention indirectly; however, online and social experiences did not. As core SE, physician and nursing interaction, trust, accessibility and perceived sufficient waiting positively influenced patient satisfaction and behavioral intention, though physical evidence and supportive staff interaction did not. In the post-core stage, patient satisfaction positively impacts behavioral intention. Additionally, those effects were equivalent for high and low reputations. Study uniquely attempts to shift the paradigm from value-in-exchange to value-in-use in private healthcare context by embracing SE approach. Research differs from others by revealing the remarkable role of intangible assets instead of tangibles on holistic patient experience, essential for creating and managing value for patients.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-17
      DOI: 10.1108/APJML-10-2021-0751
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Robo-advisor based on unified theory of acceptance and use of technology

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      Authors: Hui-Chung Yeh , Min-Chun Yu , Chih-Hsing Liu , Chia-I Huang
      Abstract: Following the advancement of financial technology (FinTech) in modern society to assist investment decisions, robo-advisers had become widely used in mean-variance analyses to allow investors to formulate efficiently diversified investment portfolios. However, the concept of robo-advisers is new, and few studies have addressed issues related to them. To help readers to better understand robo-advisor adoption by a wide range of potential customers, this study explores integrated models of the attitudes (ATT) and behavioural intentions (BI) of users towards robo-advisors. A survey was used to gather data to determine how the unified theory of acceptance and use of technology (UTAUT) applies to robo-advisors. A total of 242 valid questionnaires were collected. The results of our study show that performance expectations (PE), effort expectancy (EE), and social influences (SI) may have indirect influences on robo-advisor behavioural intention (BI) through attitudes. Furthermore, behavioural intention was also positively influenced by facilitating conditions (FC). Moreover, the investment to income ratio (IIR) moderated the relationship between the PE, EE, and SI influence on ATT. Additionally, experience is found to positively strengthen the relationship between EE and SI on ATT, and it moderated the relationship between FC and BI. This research is expected to expand the use of UTAUT to tools in the field of financial investments and help financial sectors formulate suitable marketing strategies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-14
      DOI: 10.1108/APJML-07-2021-0493
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • A study of loyalty programs in the Chinese market: the impacts of reward
           type, reward characteristic and product involvement

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      Authors: Jun Zhang , Jingwen Wang
      Abstract: This study investigates how reward type (single vs. plural), reward characteristic (utilitarian vs. hedonic) and product involvement (high vs. low) affect the design of reward programs. A 2 ✕ 2 ✕ 2 fractional factorial experimental design is constructed to explore the main factors influencing the effectiveness of reward programs on a sample of 436 Chinese customers. The results indicate that reward type is an important determinant of customers' preference toward reward programs. Plural rewards are preferable to a single reward when the alternatives provide the same benefits, particularly in the low level of product involvement. In the high level of product involvement, reward characteristic has a significant effect on customers' preference. Hedonic rewards are more effective in building a program's value than utilitarian rewards. Moreover, reward characteristic interacts with reward type, positively impacting customers' preference toward reward programs. This study suggests that managers should consider the effects of reward type, reward characteristic and product involvement to formulate attractive reward programs for sustainable business in China.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-14
      DOI: 10.1108/APJML-10-2021-0716
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Battle between psychological ownership and consumer animosity to influence
           consumers' buying behavior: a moderated mediation model

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      Authors: Sita Mishra , Garima Saxena , Ravi Chatterjee
      Abstract: This study aims to understand the effect of consumers' national identity (NI) on their willingness to buy (WTB) domestic (Indian) products vis-à-vis foreign (Chinese) products. Secondly, it explores the role of psychological ownership (PO) and consumers' animosity in explaining their WTB domestic products. In this paper data were collected online from Indian consumers (N = 408) through the survey method, using a structured questionnaire. Data analysis was conducted using SPSS AMOS Version 24 and the PROCESS SPSS macro, using mediations and moderated mediation models. This study establishes the positive effect of consumers' NI on their WTB domestic products over Chinese ones. With a long history of hostility between India and China in the backdrop, the authors find a significant mediating role of PO and consumer animosity (CA) in the relationship between NI and WTB . The results also demonstrate that while consumer ethnocentrism (CET) positively moderates the mediating path via PO at all levels from low to high, it moderates the path via CA only at the mean and high levels. This study applies the Psychological Ownership Theory, Social Identity Theory (SIT) and the Attribution Theory to explore the interplay between consumers' NI, PO , CA and ethnocentrism in the Indian context. The study asserts the distinction between these constructs by analyzing the interaction and inter-relationships between these variables. Further, it provides a comprehensive understanding of Indian consumers' preference for domestic products over Chinese ones.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-14
      DOI: 10.1108/APJML-12-2021-0884
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Sustainable lifestyles, eating out habits and the green gap: a study of
           food waste segments

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      Authors: Hongbo Liu , Breda McCarthy
      Abstract: This paper aims to identify Australian consumer segments based on sustainable lifestyles and attitudes towards food waste and model the factors (socio-demographic, attitudinal and lifestyle) contributing to different levels of food waste. This study uses a face-to-face survey of 334 respondents. Principal component analysis (PCA) is used to identify consumer segments, and econometric analysis is used to model the factors contributing to different levels of food waste. A total of six lifestyle segments are identified: the freshness lovers, the vegetarian and organic food lovers, the recycle/reuse advocates, the waste-conscious consumers, the label-conscious/sensory consumer and the food waste defenders. This research distinguishes between low and medium levels of food waste based on marginal effects analysis. At low levels of food waste, consumers who worry about the food waste cost, making efforts to reduce food waste are less likely to waste food. Affluent consumers, who claim to be waste conscious, have young children and frequently eat outside, are more likely to waste food than others, lying in the medium waste group. Australia, like many other countries, has high levels of food waste and despite policy efforts, curbing household food waste remains a challenge. In addition, there are limited food waste studies that focus on consumers who practice sustainable lifestyles. The current paper contributes to the market segmentation literature and has several implications for food policy and practice.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-09
      DOI: 10.1108/APJML-07-2021-0538
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Marketing competency, marketing innovation and sustainable competitive
           advantage of small and medium enterprises (SMEs): a mixed-method analysis
           

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      Authors: Danzen Bondoc Olazo
      Abstract: The purpose of the current research is to investigate the relationship between marketing capabilities and marketing innovation toward the sustainable competitive advantage of small and medium enterprises in the Philippines. The research study aims to improve the prior conducted literature by concentrating on the precursors of innovation in marketing and its impact on building a sustainable competitive market. The paper intends to address this by examining the following variables using a mixed-method approach. The researcher employed the mixed methods particularly the sequential explanatory design to explain and interpret the quantitative data collected from 89 business owners/managers using Jamovi Software while the qualitative data were collected through an in-depth interview conducted with 10 SME owner-managers of new and established businesses in Angeles City, Pampanga using Taxonomic Coding Scheme. The sequential explanatory design was used to explain and interpret quantitative results by collecting and analyzing follow-up qualitative data. This study investigates the relationship between marketing capabilities and marketing innovation towards sustainable competitive advantage of micro-small and medium enterprises in the Philippines through mixed method approach. For quantitative result, the study found that marketing competency significantly influenced marketing innovation. The result shows that all SMEs have enough people in place who are capable of implementing marketing innovation activities and use new technology like the use of information technology. The paper also found that marketing innovation, significantly predicted sustainable competitive advantage. MSMEs exhibit this innovation such as product, price, place, and promotion can create a distinctive position in the market towards sustainable competitive advantage. The paper also tested the mediation effect of marketing innovation that influences the relationship between marketing competence and sustainable competitive advantage. Most of the hypotheses posited were supported. For qualitative data, it was revealed that these SMEs through their key informants and key leaders are open to innovations thus, willing to learn by establishing networks with customers and other managers/business owners to expand and improve their business. The food business in Pampanga is highly competitive, and most of the SMEs are engaged with it. In order to survive the saturated market, continuous improvement is important in the identified areas for growth and innovation. Mixed method analysis supported quantitative and qualitative findings. Hence, it indicated that marketing competency significantly influences sustainable competitive advantage, which can be achieved through marketing innovation. In this study, the researcher analyzed the influence between marketing competence and marketing innovation to achieve a sustainable and competitive market. There were certain limitations of this research study. First, the lack of panel data limits the investigation of causality that is instrumental in substantiating the findings. Second, the proposed conceptual framework offers a deeper understanding of innovation performance, examining how integrating activities of the R&D department, human resource department, and marketing department affect innovation commercialization will likely provide more meaningful insights. Moreover, finally, future studies may go beyond the scope of our study to examine (1) food and meat processing, (2) agriculture, hunting, and forestry, (3) hotels and restaurants, (4) mining and quarrying, (5) wholesale and retail trade, (6) transport, storage communication. To remain relevant in this extraordinary time, this paper suggests a support instrument to offer vital data on different categories of innovation to the foodservice sector SMEs in Angeles City to embrace and implement new innovative methods in their practices. The key practical implication of this research, therefore, is the requirement for small and medium business owner-managers to improve their technical capability to realize the full benefits, particularly in terms of more responsive and user-centered, data-driven marketing personnel. These findings may influence positive social change by contributing to more effective and efficient marketing practices in small and medium firms that can lead to better financial performance, higher survival rates, and a healthier economic system. This study demonstrates that SME owner-managers require new skillsets to overcome the barriers to adopting technology for marketing. This primary capability is a prerequisite to the competitive advantage of the business, yielding to brand equity, business growth, and marketing dominance. This study used a sequential explanatory mixed-methods strategy to determine the significant variables. This paper addresses an interesting and practical issue related to the impact of marketing capabilities and marketing innovation towards sustainable competitive advantage of micro-small and medium enterprises in the Philippines using mixed method approach.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-07
      DOI: 10.1108/APJML-01-2022-0050
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The effects of dynamic prompt and background transparency of hover
           feedback design on the user interface of shopping websites

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      Authors: Chien-Hsiung Chen , Weimin Zhai
      Abstract: The implementation of interaction design concepts to facilitate communication between users and shopping websites has gained increasing attention in recent years. Mouse hover is a vital interaction method for users to access shopping sites and significantly impacts their decision-making experience. A well-designed mouse hover function can effectively enhance the user's search performance and improve the user experience. The purpose of this study is to investigate whether the dynamic prompt designs at the hover position and the degree of feedback transparency may affect the user's task performance and personal feelings when operating the hover function on the shopping website. The study employed two independent variables in the experiments: dynamic prompt and background transparency of hover feedback. A between-subject design of 2 (single flicker and continuous flicker) × 3 (transparency at 0%, 25%, and 50%) was adopted in the experiment. A total of 60 participants were invited to participate in the experiment using the purposive sampling method. Participants were asked to complete four operation tasks, and the time of each was recorded. They were then asked to complete the system usability scale (SUS) questionnaire and conduct subjective evaluations before they were briefly interviewed. The generated results revealed that: (1) In the interaction with a shopping website, the degree of background transparency of hover feedback affected the participants' task performance. (2) The effect of a single flicker had significantly higher subjective evaluation results regarding the degree of rationality compared with a continuous flicker. (3) The participants' perceptions of the information clarity were affected when the background transparency of hover feedback was 50%. (4) The effect of a continuous flicker was better than that of a single flicker when the background transparency of hover feedback was 25%. The participants' attraction to a continuous flicker was significantly higher than that of a single flicker. Nonetheless, when the degree of background transparency was at 0% or 50%, the results were the opposite. The findings generated from the research can be a reference for the development of hover operation in the user interface design for shopping websites.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-07
      DOI: 10.1108/APJML-11-2021-0821
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in
           the Indonesian affordable fashion industry

         This is an Open Access Article Open Access Article

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      Authors: Amalia E. Maulana , Julio Adisantoso , Bobie Hartanto
      Abstract: This study aims to present the path-to-purchase of omni micro-resellers in affordable fashion shopping centers and differentiates them from the existing knowledge of end-user’s purchase journey. Furthermore, the study aims to explore the omnichannel readiness for Micro and Small Enterprises (MSEs) merchants to provide a seamless experience for the micro-resellers. This study adopted an ethnographic approach to gain deep insights into the unexplored omni journey of micro-resellers, using multiple techniques and respondent types in various locations. Findings reveal that the journey of omni micro-reseller is not the same as the end-user's purchase journey. The new value needed in every path-to-purchase is an essential knowledge that helps MSE merchants in serving micro-resellers. MSE merchants' readiness is assessed by their ability to provide the best customer experience for their buyers, consisting of six omnichannel experience dimensions: researching, purchase-payment, shipping, omnichannel testing, return goods experience and relationship building. Using the Engel-Kollat-Blackwell (EKB) decision-making model, this study develops the path-to-purchase of omnichannel micro-resellers. The new readiness dimensions developed in this study are set as a potential measurement tool. It provides new insights to benefit MSE merchants and the institutions responsible for enhancing merchant quality. This study focuses on micro-resellers in the MSEs environment, the prominent buyers of affordable fashion in developing countries, which is a novelty of the study. Moreover, unlike previous studies that have focused on large and medium merchants, this study concentrates on MSE merchants. To the best of the authors’ knowledge, this study is one of the first studies to highlight ways to measure MSE merchants omnichannel readiness.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-06
      DOI: 10.1108/APJML-10-2021-0764
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Celebrity endorsement in marketing from1960 to 2021: a bibliometric
           review and future agenda

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      Authors: Shaoshan Wang , Matthew Tingchi Liu
      Abstract: This study deployed a bibliometric analysis of 604 academic articles on celebrity endorsement collected from the Scopus database from January 1960 to August 2021 (the first published article dated back to 1976). This study integrated three bibliometric analyses: timeline visualization, co-citation cluster analysis, and historical direct citation analysis. This study conducted a qualitative review to further examine the obtained quantitative results. This study reviewed the existing research on the celebrity endorsement domain. Based on a bibliometric review of existing literature, this study aimed to provide main theoretical roots and research trajectories and propose new research avenues concerning the theory, context, characteristics, and research methodologies adopted within the marketing discipline. The findings revealed that the existing relevant research focused on celebrity endorsement in different periods. The main theoretical roots and research trajectories identified were developed under the influence of primary articles from co-citation analysis and historical direct citation. Based on the quantitative bibliometric analysis and a qualitative literature review, this study has provided a comprehensive overview of the current stage of this domain. The study also has underscored an abundance of celebrity endorsement literature and revealed the research topics that require further investigations to theoretically and empirically advance the understanding of celebrity endorsement. Some topics were recommended for further research within the theory, context, characteristics, and methodology aspects. Some practical examples and suggestions are also given in the study. This study proposed a bibliometric overview of celebrity endorsement in the marketing discipline, especially based on timeline visualization, co-citation cluster analysis, and historical direct citation analysis. Furthermore, this study offered a research agenda for further studies in the marketing discipline.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-06-03
      DOI: 10.1108/APJML-12-2021-0918
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effect of colours on sponsor recall

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      Authors: Brendon Toh , Ho Keat Leng , Yi Xian Philip Phua
      Abstract: As sports sponsorship is a common marketing tool among commercial organisations, there had been a large number of studies examining the effectiveness of sponsorship. The aim of this study is to examine whether colour affects sponsorship effectiveness on printed advertisements of sports events. This is an area that has received less research interest. In total, 85 participants were randomly assigned to a control group and three experimental groups. In each of the groups, the participants viewed an advertisement of a sports event on a computer linked to an eye tracker. In the control group, the logos of sponsors were in their original colours. In each of the three experimental groups, the logos were manipulated and featured greyscale, blue or red backgrounds. The study found that sponsor recall and recognition rates were highest for the control group. Visual attention was also the highest in the control group. The findings suggest that manipulating colours of the sponsors' logos can negatively affect attention and sponsorship effectiveness. While there exist studies that focus on the effects of colour in sponsorship, they are typically conducted with regard to physically attending the event itself. However, sponsorship involves other marketing collaterals such as printed advertisements on the event. In such mediums, colour contrast is also important in print advertisements as it affects readability and legibility. As such, the examination of effect of colour on such marketing collaterals provides additional empirical support to the phenomenon.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-30
      DOI: 10.1108/APJML-12-2021-0905
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Consumer purchase intention of intangible cultural heritage products
           (ICHP): effects of cultural identity, consumer knowledge and manufacture
           type

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      Authors: Mengxia Zhang , Xixuan Guo , Xiaoling Guo , Alain Jolibert
      Abstract: Intangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to examine the effects of consumer cultural identity and consumer knowledge on purchase intentions of ICHP, as well as the role of the perceived scarcity for such effects. Three between-participants experiments were conducted to investigate the effect of cultural identity on purchase intention of ICHP and the underlying mechanism of the effect. The results show that cultural identity has a positive influence on ICHP purchase intention, and this effect is stronger for consumers with higher level of consumer knowledge. Furthermore, perceived scarcity underlies such effect, but the scarcity account holds only for handmade ICHP, not for machine-manufactured products. The current research suggests that ICHP should remain handmade to preserve their scarcity as a distinctive feature. Additionally, business practitioners handling ICHP should target consumers of high cultural identity, and/or provide iconic cues to activate their cultural identity situationally. Furthermore, it highlights the importance of consumer education programs about ICHP-related knowledge in enhancing the cultural identity effect. This paper explores systematically the conditions and process of consumers' responses toward ICHP for the first time. Besides, it builds on accessibility-diagnosticity framework and provides novel knowledge about the functioning of consumer cultural identity. It also enriches our understanding of perceived scarcity from the supply side.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-25
      DOI: 10.1108/APJML-11-2021-0831
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Understanding customers’ stickiness of live streaming commerce
           platforms: an empirical study based on modified e-commerce system success
           model

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      Authors: Zheshi Bao , Yan Zhu
      Abstract: Live streaming commerce enhances shopping experience and reduces uncertainty. However, with increasingly fierce competitions, it has become a challenging task for live streaming commerce platforms to retain existing customers. The purpose of this study to explore factors affecting customers’ stickiness intention toward live streaming commerce platforms. A research model was developed by modifying e-commerce system success model (ES success model) based on the context of live streaming commerce and meanwhile integrating serendipity and flow into the model. Using the data collected from 380 customers who have live streaming shopping experience, the established model was empirically assessed by partial least squares based structural equation model. The results show that vividness, real-time interaction and diagnosticity are antecedents of perceived value and customer satisfaction toward a live streaming commerce platform which in turn influence customers’ stickiness intention. Besides, as new factors introducing into the ES success model, serendipity and flow are two important motivators of satisfaction and stickiness. This study establishes a well-organized framework to understand the mechanism regarding why customers stick with a live streaming commerce platform. It provides a socio-technical approach to analyze how the stickiness intention can be influenced.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-18
      DOI: 10.1108/APJML-09-2021-0707
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Traditional media or social media' Corporate green media communication
           and consumer intention to cocreate green value in post-COVID-19 China

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      Authors: Li Zhao , Jianxin Sun , Ling Zhang , Bowen Ma
      Abstract: This study investigated whether there are differences in the effects of green traditional media communication (GTMC) and green social media communication on consumers' intention to cocreate green value (ICGV) in post-COVID-19 China. The authors further tested the chain mediating role of cocreation efficacy and cocreation outcome expectation and the moderating role of perceived CSR image. Using a survey, we collected a dataset of 683 consumers through stratified random sampling in main shopping malls in four Chinese cities. Structural equation modeling (SEM) was used to test the conceptual framework and hypotheses, and bootstrapping was used to estimate the mediated standardized regression coefficients. Multiple linear regression analysis was used to test the moderating effect. GTMC, firm-created content (FCC), and user-generated content (UGC) all had positive effects on ICGV. Cocreation efficacy and cocreation outcome expectation had a chain mediation effect in GTMC and ICGV, UGC, and ICGV. Perceived CSR image positively moderated the effects of both GTMC and FCC on ICGV. However, perceived CSR image did not significantly moderate the relationship between UGC and ICGV. This study contributes to our understanding of the effect of green media communication on consumers' ICGV in post-COVID-19 China. It also develops the concepts of cocreation efficacy and cocreation outcome expectation. Moreover, analyzing the chain mediating role of cocreation efficacy and cocreation outcome expectation in green media communication and ICGV extends social cognitive theory to the context of green value cocreation. Finally, examining the moderating role of perceived CSR image provides a basis for understanding the boundary conditions of green media communication's effect on ICGV.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-17
      DOI: 10.1108/APJML-09-2021-0663
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Exploring consumer purchase intention in cross-border e-commerce: evidence
           from ‘belt and road’ countries

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      Authors: Jie Jian , Ling Lv , Li Wan
      Abstract: The purpose of this paper is to explore the determinants of consumer purchase intention (CPI) of cross-border e-commerce (CBEC) in the countries of the Belt and Road Initiative (BRI). This study proposes a research model of the antecedents of CPI on CBEC in BRI countries. Study participants were consumers with CBEC shopping experience in BRI-associated countries (n = 278). Structural equation modeling was used to test the research model. Trust has the greatest effect on CPI, while perceived security has the least effect. In addition, in BRI-associated countries, in contrast to the previous study, product presentation was found to have a significant positive influence on CPI in CBEC. Platform simplicity and logistic service have a significant positive influence on CPI. These findings offer important implications for CBEC. Consumers' trust in product providers has the greatest impact on CPI. Simplicity, timely shipment tracking and the fast delivery speed of the platform will increase CPI. The results suggest a highly successful tactic for enhancing consumers' perceptions of product authenticity and interest. Finally, this study provides insights into BRI. This study contributes to the literature on CBEC. It explores the multilevel (i.e. product presentation, platform simplicity, logistic service, perceived security, and trust) determinants of CPI on CBEC. The study provides insights into the determinants of CPI in BRI countries.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-13
      DOI: 10.1108/APJML-12-2021-0934
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Perceptions and desires of Chinese senior outbound tourists receiving
           travel support from adult children: a qualitative study

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      Authors: Qi Xiong , Yalan Zheng , Ruitong Gu , Jun Wen , Zhiyong Li
      Abstract: This qualitative study explores how Chinese senior outbound tourists perceive support from their adult children and what kinds of support they desire. Qualitative data were collected from semi-structured interviews with 26 participants. Transcribed interviews were analysed via thematic analysis. This study captured the contradictory feelings of different types of Chinese senior outbound tourists (i.e. independent, neutral, and dependent) according to the degree of desire for support from their adult children. The results further identified the real desires among Chinese senior outbound tourists for children's attitudinal support, caring support, appropriate financial support, companionship, and timing support. Since this qualitative research is based on small samples with typical social and cultural characteristics, our research results only describe an existence. Our findings provide insight into the existence of the phenomenon, rather than allowing the results to be generalized to the wider population (Gram et al., 2019). The tourism industry could develop products to alleviate such feelings. Integrating the concept of filial piety into adult children's support for their parents' overseas travel can not only meet parents' expectations but also relieve parents' ambivalence. Destination operators and travel agencies could thus design mixed products targeting Chinese elderly parents and their adult children by providing activities for both generations. Purchasing behaviour represents a type of emotional and instrumental support for the elderly. Destination operators and travel agencies can also launch products suitable for in-depth outbound travel that cater to adult children's leisure travel while meeting the elderly's travel needs. This study also extends both intergenerational support theory and intergenerational ambivalence theory regarding Chinese senior outbound tourists.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-09
      DOI: 10.1108/APJML-12-2021-0894
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What motivates consumers to be in line with online shopping': a
           systematic literature review and discussion of future research
           perspectives

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      Authors: Abhinav Srivastava , Park Thaichon
      Abstract: This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives consumers toward online shopping”. The authors followed guidelines for systematic literature reviews with stringent inclusion and exclusion criteria. The review is based on 79 research papers published from 2000 to 2020 in 21 reputed peer-reviewed international journals. The papers were analyzed and synthesized based on their defining characteristics, methodologies, major constructs and themes addressed. The literature synthesis indicated that consumers have to make a trade-off between 11 perceived benefits and six perceived sacrifices to improve their net perceived value before making the final decision to adopt online shopping. It is important to decode these factors as they could improve both the functional and recreational value of the shopping experience for online consumers, resulting in an improvement in conversion rates from a prospect to the final purchase at e-stores. This could improve turnover as well as profits for the e-tailers. This study pioneers to consolidate these factors through the lens of the value adoption model. This study also suggests insightful directions for further research perspectives in the online context from both consumers' and retailers' perspectives.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-28
      DOI: 10.1108/APJML-10-2021-0777
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Sustaining customer loyalty of fresh food e-tailers: an empirical study in
           China

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      Authors: Li Cui , Shanshan He , Hepu Deng , Xiaoyi Wang
      Abstract: With the rapid development of fresh food e-commerce, sustaining customer loyalty is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to investigate how to sustain customer loyalty of FFE in China. A comprehensive literature review leads to the development of a conceptual model using the American customer satisfaction index (ACSI). This model is then tested and validated through structural equation modelling (SEM) of the survey data in China. The study reveals that trust and perceived product risk significantly affect customer loyalty. It states that trust is significantly influenced by customer satisfaction and perceived product risk. Furthermore, the study shows that perceived risk of online shopping does not significantly influence customer trust and loyalty. This study is the first in China for exploring how to sustain customer loyalty of FFE. The findings are significant for FFE to develop customer loyalty by formulating appropriate policies and strategies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-26
      DOI: 10.1108/APJML-01-2022-0013
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Use of real-life imagery and words in luxury brand trademarks: a study of
           the trademark lawsuits involving the Polo/Lauren Company

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      Authors: Kwang-Hwee Cheng
      Abstract: This article presents a study of the trademark lawsuits in Singapore involving the Polo/Lauren Company, L.P. (“PRL”) in their attempts to stop various competitors and businesses from using the word “polo” and/or a device of a polo player. Hitherto, there has not been any concerted study of these lawsuits that seeks to analyse the legal principles underpinning the case judgements and translate them into actionable marketing insights using both legal and marketing perspectives. Applying both of such perspectives through the domains of trademark law, consumer attitudes towards counterfeiting and marketing perspectives, such as targeting, promotion and pricing strategies, this article will distill practical and managerial implications for marketers in the luxury brand industry. An interdisciplinary approach is adopted, using both legal and marketing frameworks to analyse the decisions, reasoning and implications from the PRL trademark lawsuits. There are key practical considerations for marketers and luxury brand managers to consider, both at the conception and during the life cycle of the luxury brand, in order to optimise the level of legal protection under the trademark regime. These include the use of invented words and imaginary content in trademarks, exercising a balancing of various considerations in the use of “composite marks”, and the selection of market pricing, promotion and distribution strategies, which are elaborated in the article. Given the commonality of the subject matter involved in the trademark lawsuits involving PRL (i.e. the use of the word “polo” and/or the device of a polo player), this study has chosen to focus only on these lawsuits in the context of the Singapore market, and based on Singapore's legal framework, to glean thematic and practical insights. Further studies based on other types of businesses, geographical markets and legal frameworks could be explored to form a better basis for the applicability and comparability of the findings. While there have been case studies and analyses performed on some of the individual PRL trademark lawsuits around the world, this will be the first study to look at the series of Singapore PRL lawsuits in a holistic and interdisciplinary perspective.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-25
      DOI: 10.1108/APJML-10-2020-0703
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • How special am I' Consumer responses to promotion individualization
           and notification exclusivity

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      Authors: Luri Lee , Donghoon Kim
      Abstract: Although there are at least two important characteristics of targeted promotions—promotion individualization (i.e. whether the offer is personalized for the recipient) and notification exclusivity (i.e. how small the number of recipients is)—most previous studies on targeted promotion have conceptualized them synonymously. The purpose of this study is to investigate the effect of targeted promotion on consumer purchases by conceptualizing these separately and incorporating them in a single model. Also, this study explores how the effects of these differ depending on customer loyalty. We particularly examine the promotional responses of extremely loyal customers, distinguishing them from other loyal customers. Using actual customer purchase data, we develop a two-stage model of the consumer decision-making process involving decisions of whether and how much to purchase. The two characteristics of targeted promotions—promotion individualization and notification exclusivity—first influence the probability of purchase and then the purchase amount given purchase. The results show that customers respond positively to individualization and exclusivity. The effect of individualization is reduced as customer loyalty increases from loyal customers to extremely loyal customers while that of exclusivity remains the same. By clearly identifying the two characteristics of targeted promotions and developing an empirical model that captures the effects of these separately, this paper provides new academic and managerial insights that were not clearly identified in the current literature.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-20
      DOI: 10.1108/APJML-07-2021-0505
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • An empirical study on repeat consumer's shopping satisfaction on C2C
           e-commerce in Japan: the role of value, trust and engagement

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      Authors: Emi Moriuchi , Ikuo Takahashi
      Abstract: Technology has advanced and led the revolution of the online e-commerce industry through various online platforms. These online platforms were integrated to enhance customer's shopping experience, promoting different business models including consumer-to-consumer (C2C) secondary e-commerce market. This new online business model has been gaining interest in both academia and industry due to potential opportunities and challenges to serve customers effectively. This study aims to draw upon the means-end theory to test a conceptual model to understand the role of engagement between different types of trust and satisfaction toward shopping on C2C e-commerce. A quantitative survey method was developed to test the antecedents and mediator of C2C customer satisfaction. A panel service was used to collect the dataset (n = 294) to test the proposed extended means-end chain theory (MEC) model. The authors found that the role of trust toward the platform provider and the third-party seller differs based on the perceived value (functional and emotional) and impact of trust on satisfaction. This study provides a rich conceptualization of an instrument for a C2C experience that can serve as a starting point for future research to investigate the antecedents and impacts of the C2C context. Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed hypotheses further in a different context (e.g. country). The paper includes implications for a guide to designing an effective online C2C retailing strategy. This paper fulfills an identified need to study how engagement serves different role depending on the trust consumers have toward the intermediary vs the seller, which has a subsequent effect on consumer's satisfaction.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-20
      DOI: 10.1108/APJML-08-2021-0631
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Warranty or education': An analysis of marketing strategy choices for
           remanufactured products

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      Authors: Manman Wang , Sheng Ang , Feng Yang , Jian Song
      Abstract: Implementing effective marketing strategies can reduce consumers' perceived risks and promote the development of the remanufacturing market. The paper aims to explore the impact of two marketing strategies on the remanufacturing decisions of an original equipment manufacturer (OEM) and investigates the design of the optimal warranty service (WS) and consumer education (CE) strategies. Moreover, the authors also examine the optimal marketing strategy choices using the three criteria of OEM: profitability, consumer surplus and environmental impact (EI). The authors develop a stylized model by game theory, which characterizes how an OEM that produces and sells both new and remanufactured products (RPs) should design the optimal remanufacturing marketing activity, and how to choose between different remanufacturing marketing strategies. Moreover, consumer's utility theory is used to describe consumers' perception of different remanufacturing marketing strategies to derive product demand. The results reveal that increasing the warranty and education levels will not always improve the firm's profitability; the result depends heavily on the size of the functionality-oriented consumer (FOC) segment. Remanufacturing marketing strategies might harm the OEM, consumers and environment under certain conditions. Moreover, the optimal marketing strategy selections are jointly influenced by the FOC segment and the new production cost. There exist triple-win regions in which the OEM should not hesitate to perform WS and CE. Few studies focus on the design and choice of remanufacturing marketing strategies, especially considering the role of consumer perceived behavior. This research contributes the behavioral remanufacturing marketing management and provides managerial implications for the implementation of OEM remanufacturing marketing strategy.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-05
      DOI: 10.1108/APJML-05-2021-0331
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Understanding the role of image, quality and price for developing
           prestigious mass brands

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      Authors: Balgopal Singh
      Abstract: This research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands. The empirical research framework was developed by synthesising the past literature on masstige marketing and brand extension. Data was collected using a survey questionnaire from 396 respondents availing M-Wallet. Structural equation modelling was used to validate the brand revitalization attributes; further, the binary logistic regression model examined the effect of revitalization attributes on the chance of increasing customer's perception of masstige. The exploratory study suggested brand image, service quality and value for money pricing as essential attributes to revitalize mass brands into masstige brands; furthermore, path analysis validated the positive effects of these attributes on the perception of masstige. The proposed binary logistic regression model suggested brand image as sensitive attributes, increasing the odds ratio by 9.39 times in favour of perceiving brand as masstige followed by the perceived service quality that is 5.87 times. The prediction capability of the proposed binary logistic regression model is found to be 96%. The methodology of this study provides the basis for future researchers to advance research on masstige. This study will assist the marketers of mass brands to make better marketing decisions related to how masstige image can be sustained or a new or less known brand can be revitalized into a prestigious brand. This study is the first to provide empirical evidence of how the mass brand can be revitalised as masstige brands by considering image, quality and price attributes.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-05
      DOI: 10.1108/APJML-08-2021-0628
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Managing conflicts to improve the retail networks in China: replication
           research with extensions

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      Authors: Shu-Ching Chen
      Abstract: This study provides an insight into and a solution for the conflict among marketing channel members in China. It also examines the application of a Western channel conflict management (CM) model in China and suggests future research directions for CM of marketing channel members. A replication research study with extensions was conducted following previous studies' suggestions. Using a Chinese sample, the author further evaluates a Western conceptual framework with hypothetical relationships of variables. Different from the original study using students in a simulated network environment, this study used channel members involved in actual network activities. Data were collected by a questionnaire survey and analyzed. The results show CM of channel members in China and do not fully support the hypotheses in the Western model. This study identifies the determinants of an effective approach toward resolving conflicts among members from the perspectives of network outcomes, conflict types and management styles. The choice of CM style is imperative to member performance, especially for achieving specific network outcomes or CM goals. This study contributes to existing studies of CM of marketing channel members by providing empirical evidence of managing conflict of members in the Chinese channel, revealing the effectiveness of CM of members with different cultural norms, providing managers with practical solutions to effectively manage conflicts among members and providing future research directions regarding this topic.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-29
      DOI: 10.1108/APJML-01-2021-0070
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Leveraging personalization and customization affordances of virtual try-on
           apps for a new model in apparel m-shopping

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      Authors: Letwin Tawira , Alex Ivanov
      Abstract: Virtual try-on apps (VTOs) hold great potential to transform online apparel shopping, yet their acceptance by consumers has been lukewarm. By drawing on two theories – Sirgy’s theory of the self and Sundar’s theory of interactive media effects (TIME) – the study tests a PLS model with two new constructs: Photo Satisfaction and Consumer Inspiration, and their impact on Adoption Intention. This mixed methods study examines the effects from personalization and customization affordances in the latest generation of apparel VTOs. The proposed model was tested in a quasi-experimental within-subjects design, as 61 female participants completed a goal-directed and an exploratory apparel shopping task using two VTO apps available on the market. Inspiration induced from the customization affordance in the exploratory task influenced Adoption Intention as strongly as Fit Confidence did. For both conditions, users’ satisfaction with their avatar picture had a stronger effect on Perceived Augmentation than the individual trait of Body Esteem. The study also demonstrates how TIME’s Sense of Agency component could help theorize positive consumer responses to mobile marketing technology, which in our study were induced via the app’s Mix and Match feature. Also demonstrated was that Perceived Augmentation could be influenced by body-image affective judgments made during the pre-task VTO avatar creation phase. VTO’s customization feature “Mix and Match” appears vital for the adoption of such apps for exploratory m-shopping of apparel. Also important is the satisfaction with one's photograph during the avatar-creation phase. We further suggest that apparel retailers work with Augmented Reality developers to include dynamic avatar capability as well as social sharing affordances in VTOs. 60 billion USD worth of returns occur annually in the online apparel retail industry, mostly related to fitting problems, not to mention the larger carbon footprint from the increased transportation. A more wide-spread adoption of VTOs can not only help with these problems but also lighten the traffic in brick and mortar fitting rooms, a potential hazard at this time of pandemic. This is the first study to examine Consumer Inspiration in the context of online apparel retailing and to demonstrate the importance of Photo Satisfaction during the avatar-creation phase in influencing the subsequent user experience in apparel VTOs.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-29
      DOI: 10.1108/APJML-09-2021-0652
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Mobile marketing interface layout attributes that affect user aesthetic
           preference: an eye-tracking study

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      Authors: Liang Xiao , Shu Wang
      Abstract: The rapid growth of m-commerce and mobile marketing has flooded the users with homogeneous contents that raise little user interest making the users' browsing pattern on these contents aimless free browsing. However, the interface that presents the mobile marketing contents triggers much user attention, especially the layout. Without significant usability defects, the layout poses influences on the user's aesthetic experience. Identifying the layout attributes that affect user aesthetic preference is critical to the design of mobile marketing interfaces since they influence users' interaction intention, cognitive process, and decision-making. In this paper, 6 layout attributes that quantify the aesthetic design of the interface layout and 3 eye-movement indicators that connect to human aesthetic preference were identified through literature research. An eye-tracking experiment measuring the 3 eye-movement indicators on 6 pairs of interface layout materials corresponding to the 6 layout attributes was conducted. The experiment was designed to mimic the free browsing context in mobile marketing. The materials were divided into Liked/Disliked preference groups according to the response of the subjects. Analysis of indicators on materials between the L/D groups shows that the attributes of balance, centricity, density, simplicity, and symmetry affect user aesthetic preferences. Analysis of the attribute value levels shows that balance, centricity, and density are responsible for addressing users' aesthetic preferences for a disliked interface layout. The study suggests an attribute set for quantitatively optimizing the aesthetic design of mobile marketing system interfaces and provides evidence for the visual attention and cognitive process under the free browsing context. The study contributes to the field both theoretically and practically: (1) it provides support for optimizing the interface layout of mobile marketing systems quantitatively from the aesthetic perspective. (2) It promotes the cognitive attention theory by providing evidence for the cognitive process of interacting with mobile marketing interfaces from the perspective of visual attention and cognitive fluency. (3) It expands the objects of visual perception from traditional or symbolic artworks (such as logos) to the abstract visual stimuli of interface layout. (4) It suggests an optimization tool of five quantification layout attributes for mobile marketing businesses and platforms to aesthetically improve their marketing interfaces to improve user experiences.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-24
      DOI: 10.1108/APJML-07-2021-0477
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Predicting SMEs performance through green supply chain practices: a
           mediation model link of business process performance

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      Authors: Zulqurnain Ali
      Abstract: Because of the emergence of technological development, firms (i.e. small and medium enterprises (SMEs)) adopt innovative cost-reduction strategies to improve their processes. Therefore, the adoption of green supply chain practices (GSCP) is critical for SMEs to enhance their business process performance (BPP). This paper aims to investigate how GSCP directly and indirectly (via BPP) influences firm manufacturing performance using the resource-based view as a theoretical base. This research also pursues to examine the mediation mechanism of BPP in the linkage between GSCP and SMEs performance in manufacturing SMEs. Using the survey method, the authors recruited 407 textile SMEs executives and validated the proposed model and relationships in AMOS. The outcomes confirm that GSCPs are positively related to BPP and SME performance, and BPP significantly mediates the association between GSCP and SME performance. The outcomes help SME executives to minimize operational costs, save time and reduce wastage by implementing GSCP in their manufacturing processes. SME executives can improve their internal business processes for attaining the best firm performance. This research provides a healthy workplace to employees by improving business processes performance, enhancing brand image, increasing employee morale and decreasing production wastage. This research theoretically and empirically contributes to explore the impact of GSCP on textile SME performance, which was unexplored in strategic green supply chain and performance management literature. Furthermore, this is the first study that explores the mediation mechanism of BPP between GSCP and SMEs performance.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-22
      DOI: 10.1108/APJML-05-2021-0296
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Ecological consciousness and sustainable purchase behavior: the mediating
           role of psychological ownership

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      Authors: Sita Mishra , Gunjan Malhotra , Ravi Chatterjee , Waheed Kareem Abdul
      Abstract: This research focuses on the consumption behavior of young consumers by examining their ecological consciousness and several self-oriented and psychological variables (fashion-orientation, frugality and psychological ownership toward the environment) that may trigger their sustainable purchase behavior. The research used “Psychological Ownership Theory” to examine sustainable purchase behavior in the context of apparel consumption. To gather data, a multi-method approach is used, including a scenario-based choice experiment (n = 62) and a structured survey (n = 338) using an online self-administered questionnaire. Data analysis was done using SPSS AMOS version 25 and PROCESS SPSS macro. The results of the two studies revealed the mediation effect of “psychological ownership toward the environment” between ecological consciousness and sustainable purchasing behavior. Furthermore, fashion-orientation was found to be a significant moderating variable influencing sustainable purchase behavior; however, the impact of frugality was insignificant. This research is one of the first that examined the mediation impact of psychological ownership of the environment in sustainable purchasing behavior using multi-method. The research focuses on the ecological consciousness of young consumers that develop psychological ownership.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-14
      DOI: 10.1108/APJML-08-2021-0591
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors influencing parasocial relationship in the virtual
           reality shopping environment: the moderating role of celebrity endorser
           dynamism

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      Authors: Chunlin Yuan , Shuman Wang , Yue Liu , Jenny Weichen Ma
      Abstract: This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity endorser dynamism (CED) in the relationship between PSR and its antecedents. The primary data collection tool is a survey administered to Chinese consumers (n = 531) who have experienced the products of UNIQLO brand on Taobao Buy + platform, and who had a PSR with the endorser in their VR shopping process. Structural equation modeling is employed to examine the hypothesized relationships among all variables. The findings show that VR shopping factors (i.e. physical attractiveness, social presence and technology novelty) perceived by consumers to affect PSR, and this relationship and brand equity are positively associated, while CED moderates the relationship between PSR and its antecedents. This study sheds light on how PSR in the VR shopping environment can improve brand equity. It contributes to the theory of PSR and persuasion as well as marketing strategies. From a managerial perspective, guidelines are provided for firms to implement value communication activities using VR, and to increase their brand equity.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-07
      DOI: 10.1108/APJML-06-2021-0402
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Profiling the online premium brand consumers based on their fashion
           orientation

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      Authors: Neena Sondhi , Rituparna Basu
      Abstract: This paper attempts to explore and identify the growing segments of online buyers of premium brands in the context of the post-pandemic market in India. The multi-dimensional trait of fashion orientation has been used as the psychographic construct for segmenting young urban consumers who shop on e-commerce platforms. An online study across major cities resulted in a sample of 555 urban consumers of premium apparel and accessories brands. Hierarchical, two-step and k-means cluster analysis were conducted to identify diverse consumer segments and arrive at a demographic and usage-based profiling of the clusters. Furthermore, one-way analysis of variance was conducted to assess the key drivers for an online purchase among the obtained segments. The pioneering use of fashion orientation as a base for segmentation helped identify three distinct clusters of socially conscious fashionistas, fashion involved and fashion indifferent buyers. The study identified significant differences in the demographic composition as well as their usage patterns and purchase motivations to shop online. The study looks at an extremely important but neglected category of premium brands. The distinct clusters of premium brand buyers highlighted by the study adds theoretical value as well as managerial insights for the premium brand marketer as they seek to target consumers in Asian economies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-04
      DOI: 10.1108/APJML-07-2021-0492
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Supply chain insights from social media users’ responses to panic buying
           during COVID-19: the herd mentality

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      Authors: Violetta Wilk , Saiyidi Mat Roni , Ferry Jie
      Abstract: This study applied the herd mentality theory to explore local and global social media users’ responses to panic buying across the USA, UK and Australia during the COVID-19 crisis to understand the implications on operations and supply chains. A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer. Positive and negative sentiment towards panic buying during the COVID-19 crisis was observed in the UGC. No significant differences in social media UGC sentiment between the three countries were found; however, differences did exist in key themes. This suggests that the focus, not the sentiment, of consumers’ responses to panic buying differed across countries. Social media users follow their location-based and topic-consonant social “herd”, rather than the global “herd”. This study was the first to show that social media users’ herd mentality differs in a crisis. The herd mentality of social networks is dependent on factors such as the geographic location of the social network (herd), which can differ from the global herd’s reaction, specifically in terms of topics evident in UGC. Operations and supply chain managers need to include social media UGC analysis in their strategies in crisis management responses. The topics, not the sentiment, of consumers’ responses to panic buying require managerial actions. This is the first study to show that herd mentality during a crisis, such as COVID-19, is not unidimensional and varies according to the location of the social media network with profound implications for operations and supply chain managers.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-03
      DOI: 10.1108/APJML-06-2021-0400
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Relationship outcomes following a service failure: the role of agent
           likability

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      Authors: Alexandru Radu , Sara Quach , Park Thaichon , Jiraporn Surachartkumtonkun , Scott Weaven
      Abstract: This study aims to examine the effects of likeability of service agents on perceived justice and reconciliation and retaliation as consequences of service failures, taking into consideration the conflict resolution styles that is showing empathy and issuing an apology. An online survey was administered to 630 residents in the United States. The participants were US residents, had experienced a service failure in the prior six months and had complained either in person or by phone call. It was found that likeability had a positive effect on both reconciliation and retaliation. Given the likeability of the service agent, interactional justice mitigated retaliation, whereas distributive justice enhanced reconciliation. Furthermore, when a service agent displays a high level of empathy and apology, the positive effect of likeability on distributive justice is intensified. This study extends the current knowledge concerning the effects of likeability in service recovery by offering a comprehensive framework and practical implications for managers to restore business relationships following a service failure.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-01
      DOI: 10.1108/APJML-07-2021-0510
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Why are college sports tourists traveling long distance' Antecedents
           of destination and team loyalty

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      Authors: Jae Han Min , Hyo Jung Chang , Deborah Fowler , Shane Blum
      Abstract: On a home game weekend of collegiate football, thousands of fan visitors spend their weekend participating in college football games, showing significant potential of sports tourism businesses in the USA. Understanding the original personality of sport tourists and their travel motivation factors is imperative to develop appealing tourist attractions at the destinations of sports team fandoms. The purpose of the study is to examine the relationships among tourists' personality characteristics, their push and pulls motivations, satisfaction with travel experience, and loyalty toward destination and team using structural equation modeling. The author collected information from a total of 301 sports tourists who had traveled to a college football game within the past year, staying at least one night in a hotel or other lodging place. This study employed PASW Statistics 25.0 and structural equation modeling using LISREL 9.30 for data analyses. Personality has a significant relationship with push factors, especially for socialization motivation, and pull factors (i.e. access and affordability, other attractions) had more significant effects on sports tourists' satisfaction than push factors. The findings indicate the key roles for the entertainment motivation in generating tourists' satisfaction and destination loyalty and important roles of destination loyalty in building team loyalty. The present study provides an approach of sports tourists' travel behaviors and experiences in the sporting event tourism. The outcome of this research can help both sports event organizers and destination marketers to understand the motivations for sports game attendance and to develop marketing strategies and products/services for attracting various types of sports tourists to games.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-25
      DOI: 10.1108/APJML-05-2021-0371
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What are the most important consumer decision factors when choosing an
           airline' An emerging economy perspective

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      Authors: Diptiman Banerji , Victor Saha , Nihal Singh , Ritu Srivastava
      Abstract: The quest to acquire new customers and retain the existing ones is a challenge for all aviation companies. This paper attempts to assist the aviation companies in tackling this challenge by revealing the most important factors that their customers consider to be the most important while making purchasing choices. Drawing on three separate studies, this paper identifies the most important factors that influence consumers' choice of airlines in an emerging economy context. The first study adopts a qualitative approach with 20 respondents (Max QDA is used for analyzing these data), followed by the second study based on a quantitative survey with 105 participants, and finally, the third study which employs a multi-criteria decision-making technique named fuzzy analytic hierarchy process (AHP) on a sample of 12 expert customers. The findings of this paper reveal that customer care quality and on-time arrival are the two most important factors that aviation customers consider while making their purchase decisions. In contrast, baggage allowance and fastest route to destination are the two least considered by aviation customers while making their purchasing choices. This study includes only a geographic-specific segment of passengers. Future studies of consumer preferences in the aviation industry may include consumers belonging to other geographic regions. Furthermore, future studies may segment their sample populations based on factors other than age, the purpose of travel and booking medium. This investigation attempts to give a rich and holistic understanding of the different factors that influence the aviation choices of consumers of varying segments. This study has significant practical implications as modern-day airlines aim to optimally cater to the needs of their target segments without incurring additional costs on services that consumers do not deem to be as important. This study highlights the importance attributed to each identified factor by passengers, something that previous research has mostly ignored.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-25
      DOI: 10.1108/APJML-07-2021-0486
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • A method of customer valuation score and implementation for marketing
           strategy

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      Authors: Li Huang , Matthew Tingchi Liu , Xi Song , Jerome Yen
      Abstract: This study aims to introduce a compelling customer value score method (CVSM), which is applicable for different product categories, and elaborates customer values in three components (direct economic value, depth of direct economic value and breadth of the indirect economic value) throughout three stages of customer journey. This study collected data from the Internet-shopping platforms, namely Taobao and T-Mall from 2019 to 2020 with particular focus on three product categories: lipstick (fast-moving consumer goods), mobile phones (durable goods) and alcohol (a hybrid of the other two product types) from 37 selected firms. The CVSM employs an entropy-based multiple criteria analysis, of which the weight of each indictor is not fixed artificially, but computed by the entropy-based method that calculates informative differences among the indicators (profit, revenue, positive reviews, search index and likes and favorites). The result shows that product categories and market status have a moderation effect on three components in customer values. The findings suggested marketing strategies for different consumer goods, where the fast-moving consumer goods like lipstick should focus on the pre-purchase stage while the durable goods should emphasize post-purchase stage when the market is rapidly changing. The study brings new insights to Kumar’s customer value theory by integrating product categories and the market status, revealing that three components of customer values differ in their contributions to the whole customer values. This paper further contributed managerial suggestions for marketers with regards to three stages of customer journey.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-22
      DOI: 10.1108/APJML-05-2021-0299
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Analyzing competitive market structures based on online consumer-generated
           content and sales data

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      Authors: Eugene J. S. Won , Yun Kyung Oh , Joon Yeon Choeh
      Abstract: This study aims to provide a way to derive inter-brand similarities from user-generated content on online brand forums, which enables the authors to analyze the market structures based on consumers' actual information searching and sharing behavior online. This study further presents a method for deriving inter-brand similarities from data on how the sales of competing brands covary over time. The results obtained by the above two methods are compared to each other. In drawing similarities between brands, the authors utilized a newly proposed measure that modified the lift measure. The derived similarity information was applied to multidimensional scaling (MDS) to analyze the perceived market structure. The authors applied the proposed methodology to the imported car market in South Korea. In light of some clear information such as the country of origin, the market structure derived from the presented methodology was seen to accurately reflect the consumer's perception of the market. A significant relevance has been found between the results derived from user-generated online content and sales data. The presented method allows marketers to track changes in competitive market structures and identify their major competitors quickly and cost-effectively. This study can contribute to improving the utilization of the overflowing information in the big data era by proposing methods of linking new types of online data with existing market research methods.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-21
      DOI: 10.1108/APJML-08-2021-0616
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The differential impact of monological and dialogical corporate social
           responsibility communication strategies on brand trust in the credence
           goods market

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      Authors: Wenbin Dai , Allen Z. Reich
      Abstract: This study aims at investigating the differential impact of different CSR communication strategies on consumers' brand trust and consequent attitudes and behaviors in the credence goods market. An experimental laboratory study was conducted to collect data from graduate students (n = 414) from two Chinese universities. Structural equation modeling was used to test the hypothesized model. The results show that a dialogical communication strategy, compared to a monological communication strategy, is significantly more effective in increasing consumers' brand trust for credence goods as well as their willingness-to-buy and positive word-of-mouth. The results also confirm the mediating effect of CSR knowledge and the moderating effect of broad-scope trust on the relationship between CSR communication strategies and brand trust. This study implies that in order to promote consumer trust and supportive behaviors toward brands, managers of companies in credence goods market should consider the increased use of various dialogical CSR communication strategies. The study is one of the first to verify the impact of dialogical vs monological CSR communication strategies on consumers of credence goods.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-17
      DOI: 10.1108/APJML-08-2021-0583
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors affecting the smallholder farmers' participation in the emerging
           modern supply chain in developing countries

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      Authors: Diwakar KC , Robin E. Roberts , Sara Quach
      Abstract: Despite the availability of new buyers and the possibility to receive higher prices, still large numbers of smallholder farmers do not participate in the modern supply chains. This study aims to understand the factors that affect smallholder farmers' participation in a newly emerging modern supply chain context. Data were collected from 6 focus groups of farmers (67 farmers in total) and 14 interviews with market actors and key informants such as government officials and donor organisations. Influential factors of farmers' participation in the modern chain include buyer attributes and transaction conditions. High prices and prompt payment are the key motivators, with the main inhibitors being personal relationships with buyers and strict market requirements related to quality and quantity supplied. In order to encourage smallholder farmer participation in modern chains, an expansion of the marketing of high-quality vegetables by implementing quality control mechanisms and the encouragement to adopt safe marketing practices is needed. These results are particularly relevant for practitioners and policymakers. Most research to date concentrates on farmers' socioeconomic characteristics and are based in countries with advanced modern chains, and rarely focus on farmer participation in countries where modern chains are relatively new. This study addresses this gap by analysing farmer preferences to engage in the context of a country experiencing the emergence of trade through modern vegetable supply chain system.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-15
      DOI: 10.1108/APJML-08-2021-0560
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effect of channel integration quality on consumer responses within
           omni-channel retailing

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      Authors: Tser Yieth Chen , Tsai Lien Yeh , Hsueh Ling Wu , Ssu Deng
      Abstract: The aim of this research is to explore the influence of channel integration quality on consumer perception and response from the individual customer perspective. This study collected 517 online questionnaires from residents in Taipei (Taiwan) and Shenzhen (China) in 2020 based on quota sampling. The empirical study employed structural equation modeling. Based on the empirical results, the primary path indicated that channel-service configuration positively affected experience quality, which mainly positively affected customer engagement. The secondary path showed that channel-service configuration positively affected experience quality, which positively affected customer empowerment. Furthermore, experience quality and relationship proneness are mediating variables concerning the impact of channel integration quality on customer responses. This study had time and budget limitations; thus, 517 questionnaires were collected from Taipei and Shenzhen. If the budget allows, it would be better to collect 1,000 questionnaires in total (500 from Taipei and 500 from Shenzhen). Retailers should realize the core of omni-channel retailing, which is no longer concentrated on the “quantity” of channels but on consumers. When omni-channel retailers integrate online and offline channels, the retailers should try to understand what consumers want and then provide similar and diverse products and services in different channels so that consumers have more choices. The novelty of this research is the investigation of the mediation effect of channel integration quality and consumer responses on retailers and consumers, and enriching current research on omni-channel retailing from the bottom-up perspective, as well as a comprehensive study on the two types of channel integration quality and two types of consumer responses.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-03
      DOI: 10.1108/APJML-04-2021-0270
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Exploring relationship among semiotic product packaging, brand experience
           dimensions, brand trust and purchase intentions in an Asian emerging
           market

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      Authors: Mahima Shukla , Richa Misra , Deepak Singh
      Abstract: Over recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience dimensions, brand trust and purchase intent of reputed major brands of fast-moving consumer good (FMCG) products. The data for this study were collected by administering a questionnaire-based survey from 254 respondents from the Delhi National Capital Region (NCR) of India, using systematic sampling. Structural equation modeling has been used to test the conceptual model and examine the hypotheses developed in the study. The results present evidence of the growing influence of semiotic product packaging upon consumer brand trust and purchase intentions. The study suggests that brand semiotics positively influence customer brand experience, brand trust and purchase intention of FMCG products. The research findings will benefit FMCG companies to identify how to apply semiotics in packaging to improve consumers' brand experience and influence intent to purchase. Research in brand semiotics on product packaging is limited, as most prior studies focus on brand semiotics in advertising, product design improvement and retail design. The present study has investigated the impact of semiotics on brand experience dimensions in product packaging, which is emerging as a critical concern for the FMCG sector particularly in the post-COVID period.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-02
      DOI: 10.1108/APJML-10-2021-0718
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Chief marketing officers' future focus and firms' sustainability marketing
           commitment

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      Authors: Nguyen NQ Thu , Nguyen Dinh Tho
      Abstract: This study examines a moderated moderation model in which the hardiness of chief marketing officers (CMOs) moderates the relationship between CMOs' future focus and firms' sustainability marketing commitment (SMC), and this moderating effect is moderated by CMOs' proactive personality. A sample of 298 CMOs of firms in Vietnam was surveyed to collect data. Confirmatory factor analysis was employed to validate the measures of the constructs used in the model and structural equation modeling (SEM) was used to test the model and hypotheses. The SEM results reveal that CMOs' future focus had a positive relationship with firms' SMC. Furthermore, both CMOs' hardiness and its interaction with CMOs' future focus had positive effects on firms' SMC. Finally, the three-way interaction between CMOs' future focus, hardiness and proactive personality had a positive effect on firms' SMC. The study findings assist firms in emerging markets in understanding the roles of some key personality-based resources of CMOs in fostering firms' SMC. This study is among the first to investigate the roles of CMOs' personality-based resources (i.e. future focus, hardiness and proactive personality) in firms' SMC, offering insight into the sustainability marketing literature.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-01
      DOI: 10.1108/APJML-05-2021-0368
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Price promotion in omnichannel retailing: how much is too much'

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      Authors: Sara Quach , Mojtaba Barari , Park Thaichon , Dann Vit Moudrý
      Abstract: The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the expectancy-disconfirmation theory, feelings-as-information-theory and regret regulation theory. An online survey was designed in Qualtrics and distributed by an online survey to collect data from 786 (main study) and 150 (a follow-up study) customers from the USA. The participants were randomly assigned to different scenarios related to the need to purchase a toothbrush, laptop or health supplement. After the first purchase, the participants received a discount on the same product that has just been purchased. The discount can be used at an online store or a physical store. The three levels of price promotion after the purchase were 10% (low), 25% (moderate) and 50% (high). The study found that consumers are likely to feel more surprised and less discontented when being offered a higher discount. The emotions further significantly impact their anticipated regret. Further, different discount levels influence patronage intention and omnichannel usage via emotional responses and anticipated regret. These relationships are moderated by product involvement. The study extends knowledge of price promotion and provides insights that can assist retailers in increasing the effectiveness of their sales promotion strategy. Addressing the lacuna in the current literature, which predominantly focuses on the cost and benefits analysis of sales promotion, the study revealed that cross-channel price promotion results in consumers' sophisticated emotional responses.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-25
      DOI: 10.1108/APJML-07-2021-0475
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Cannabis tourists' perceived constraints to engaging in commercial
           

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      Authors: Jun Wen , Metin Kozak , Tianyu Ying
      Abstract: Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while travelling. This study aims to compare cannabis tourists' perceived constraints between first-time and repeat tourists to gain comprehensive understanding. This study involved 32 conversational field interviews (5–10 min) with Chinese tourists who had smoked cannabis in coffee shops in Amsterdam to identify perceived constraints to engaging in cannabis tourism. The hierarchical constraint model (HCM) informed qualitative data coding using a deductive approach to compare first-time and repeat tourists. Content analysis was conducted manually. Results showed that both tourist groups faced intrapersonal, interpersonal and structural perceived constraints to cannabis consumption. Differences in first-time and repeat cannabis tourists' perceived constraints were explained using the neutralization technique framework and psychological tactics, such as the defence of necessity, claims of entitlement, normal practice and claims of relative acceptability. In addition, social exchange theory was employed to explain why repeat cannabis tourists perceived fewer constraints than first-time tourists. Although the current study did not intend to address the importance of cannabis tourism in places where cannabis is commercially available, findings offer empirical guidance for industry practitioners and policymakers regarding cannabis use education, prevention and policy in tourism contexts; related efforts can promote the sustainable development of this tourism market while protecting cannabis tourists' physical and psychological well-being. This study makes important theoretical contributions regarding travel constraints in the unique context of cannabis tourism between first-time and repeat tourists. Findings will also enable academics, industry operators, policymakers and local residents of cannabis tourism destinations to better understand how these tourists decide whether to consume cannabis overseas. Differences in these perceived constraints between first-time and repeat tourists are discussed to highlight the dynamic nature of travel constraints.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-19
      DOI: 10.1108/APJML-06-2021-0411
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What drives SMEs to adopt e-commerce' The joint role of testosterone
           and absorptive capacity

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      Authors: Jiafeng Gu
      Abstract: The study aims to investigate the relationship between chief executive officers' (CEOs') prenatal testosterone exposure, absorptive capacity and e-commerce adoption by small and medium-sized enterprises (SMEs). Based on a study of 1,519 SMEs led by a male CEO in China, the impact of entrepreneur's digital ratio on e-commerce adoption is empirically analyzed through a multivariate logistic model. The results show that the second-to-fourth digit ratio (2D:4D), a reverse measurement of prenatal testosterone exposure, is negatively correlated with the adoption of e-commerce by SMEs. This evidence suggests that CEOs with high prenatal testosterone exposure have a higher probability of adopting e-commerce. In addition, this research indicates a positive correlation between absorptive capacity, which is defined by market innovation, process innovation and marketing innovation, and the adoption of e-commerce by SMEs. This research can contribute to the discussion by providing new insights into the antecedents of the adoption of e-commerce in SMEs.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-18
      DOI: 10.1108/APJML-07-2021-0487
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Information disclosing willingness in mobile internet contexts

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      Authors: Bill Ming Gao , Matthew Tingchi Liu , Rongwei Chu
      Abstract: This paper aims to learn about consumers’ information disclosing patterns in the mobile internet context by investigating how demographic, geographic and psychological factors influence their information disclosing willingness (IDW). Drawing on self-disclosure theory, the authors carried out simple linear regression analyses on a Chinese sample of 10,000 participants. The results revealed that significant gender differences exist between males and females in their IDW in mobile internet context, and females have higher IDW than males do. And the authors also found that first-tier (third tier) citizens have the lowest (highest) IDW in their mobile internet usage. This study offers three implications. First, this paper captures the insight of IDW within the mobile internet context, while previous studies mostly focus on the desktop internet context. Second, the results show that females have higher willingness to disclose than males do in the context of mobile internet, which is different from the findings of prior studies that females have higher privacy concerns and lower disclosing willingness in the context of desktop internet. Thirdly, this research introduces city tiers as a new approach to the study of IDW, which is one of the first studies exploring the geographical effect on information privacy.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-18
      DOI: 10.1108/APJML-08-2021-0576
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Fostering sustainable logistics businesses: the role of innovation
           ecosystems and institutional contexts for logistics firms in China

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      Authors: Yulong Liu , Henry F.L. Chung , Lili Mi
      Abstract: Drawing on institution embeddedness and the resource-based view, the authors develop a theoretical framework and empirically examine how intra-national innovation ecosystems and environmental institutions impact logistics service providers' (LSPs) technological innovation (TI) and green practices. The authors test the theoretical framework based on survey data of 328 Chinese LSPs. Archival datasets complement the survey data. The research reveals that intra-national institutional forces of formal and informal environment-related institutions can mitigate LSPs' reliance on their firm-specific advantages when engaging in TI and green practices. Results from a three-way interaction indicate that intra-national innovation ecosystems positively moderate the effects of environmental institutions. The research has three critical implications. First, the study reveals the contingency role of intra-national environment-related institutions and innovation ecosystems in shaping green logistics. Second, the study finds new results about the roles of informal environmental institutions. Finally, intra-national innovation ecosystems can override environmental institutions in influencing the green practices of LSPs. Taking a unique angle of institution embeddedness coupled with the resource-based view, the authors examined how intra-national ecosystems and environmental institutions impact LSPs' TI and green practices.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-17
      DOI: 10.1108/APJML-06-2021-0412
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Psychological consumer behavior and sustainable green food purchase

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      Authors: Waqas Mazhar , Tariq Jalees , Muhammad Asim , Syed Hasnain Alam , Syed Imran Zaman
      Abstract: The study aims to examine the role of consumer psychological attitude, subjective norm, perceived behavior control and pro-environmental self-identity on green food purchase intention. Also, it examines the effect of ecological conscious consumers' behavior (ECCB) on green intention and behavior. The study has focused on the upper-middle-class segment of Karachi. The authors have used area sampling for collecting the data. Six recruited enumerators distributed 450 questionnaires in five areas of Karachi and received 423 filled-in questionnaires. The study has used the Smart PLS version for data analysis. The study found that biospheric egoistic and hedonic values affect attitudes toward green products, and altruistic values have no effect on attitude. Also, the authors did not find any association between attitude and green purchase intention, but found that attitude stimulates ECCB. Subjective norms and perceived behavior control strongly affect green purchase intention and ECCB. The results also suggest that pro-environment self-identity and ECCB are significant predictors of green purchase intention. The authors also found that green purchase intention stimulates green food behavior. The authors have taken a holistic approach by investigating 13relationships. The authors also examined the association between hedonic values and green purchase intentions, which in the past studies have contradictory results.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-14
      DOI: 10.1108/APJML-05-2021-0317
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Enhancing competitive advantage and financial performance of
           consumer-goods SMEs in export markets: how do social capital and marketing
           innovation matter'

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      Authors: So Won Jeong , Jae-Eun Chung
      Abstract: Building on the resource-based view (RBV), this study examines the differential roles of internal and external social capital (SC) in enhancing the marketing innovation (MI), competitive advantage and financial performance of Korean small and medium-sized enterprises (SME) in export markets. In total, 197 valid cases were obtained from Korean manufacturing SMEs in the consumer goods sector. Then, a path analysis was employed to test the proposed hypotheses. First, SME internal SC positively influenced MI, whereas external SC positively influenced foreign distributor's MI (or foreign distributor MI). Second, SME MI was positively associated with foreign distributor MI. Third, no statistical differences were found in the strength of the paths from foreign distributor and SME MI to competitive advantage. Meanwhile, foreign distributor MI positively affected financial performance more than SME MI. Fourth, SME competitive advantage predicted a positive financial performance. Finally, the effect of SME MI on financial performance had an inverted “U” shape. This study fills a research gap in the MI literature by identifying MI in terms of its actors (SMEs and their foreign distributors) and examining the differential roles of internal and external SC in MI.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-13
      DOI: 10.1108/APJML-05-2021-0301
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Channel integration affects usage intention in food delivery platform
           services: the mediating effect of perceived value

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      Authors: Yung-Shen Yen
      Abstract: Structural equation modeling was conducted, and a sample with 577 consumers was investigated. Based on the stimulus–organism–response (SOR) model, this study aims to explore how channel integration affects usage intention through perceived value in food delivery platform (FDP) services. Moreover, the author also examines the moderating effects of personal innovativeness and experience on the relationships in the model. The study found that channel integration affects usage intention through perceived usefulness, perceived enjoyment and perceived price. Moreover, the moderating effects of personal innovativeness and experience are both significant in the model. This study found that perceived usefulness, perceived enjoyment and perceived price are three major values influencing the relationship between channel integration and usage intention in FDP services. Moreover, for consumers with high personal innovativeness, perceived usefulness, perceived enjoyment, social image and perceived risk affecting usage intention will be weaker than for consumers with low personal innovativeness. However, for highly experienced consumers, perceived usefulness, perceived enjoyment and perceived price affecting usage intention will be stronger than for less experienced consumers. This study suggests that practitioners should develop value-driven innovative services and activities by integrating various channels for customers. Moreover, they should segment consumers on the basis of different levels of personal innovativeness and experience to provide different strategies for increasing the intention to use the service. This study advances the extant knowledge of the SOR model in the context of online-to-offline commerce.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-12
      DOI: 10.1108/APJML-05-2021-0372
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Exploring the nexus of social media influencers and consumer brand
           engagement

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      Authors: Man Lai Cheung , Wilson K.S. Leung , Morgan X. Yang , Kian Yeik Koay , Man Kit Chang
      Abstract: Grounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands. A self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs. The results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands. This study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content. SMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-12
      DOI: 10.1108/APJML-07-2021-0522
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Research on the influence of online photograph reviews on tourists' travel
           intentions: rational and irrational perspectives

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      Authors: Zhangxiang Zhu , Xiaoqian Zhang , Jing Wang , Sixuan Chen
      Abstract: The study aims to explore the effects of photograph quality on visual appeal, perceived usefulness and viewers' travel intentions from rational and irrational perspectives while simultaneously providing some references for the management and marketing of tourism destinations. The study comprises four experiments combined with structural equation modeling to explore the influence mechanism of photograph quality on travel intentions. (1) Higher-quality photographs offer greater visual appeal and perceived usefulness to viewers, and these relationships are moderated by the photograph source. Specifically, high-quality photographs generated by other tourists have more visual appeal and perceived usefulness to viewers. However, there are no significant differences in the impact of low-quality photographs generated by other tourists and destination marketing organizations (DMOs) on visual appeal and perceived usefulness. (2) Visual appeal and perceived usefulness significantly affect viewers' travel intentions, and visual appeal positively affects perceived usefulness. (3) Travel experience positively moderates the effects of visual appeal and perceived usefulness on viewers' travel intentions. The study explores the effects of the visual appeal (irrational factor) and perceived usefulness (rational factor) associated with photograph quality on viewers' travel intentions. Photograph source and travel experiences have moderating effects on this influence mechanism.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-10
      DOI: 10.1108/APJML-08-2021-0547
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The relationship between needs, motivations and information sharing
           behaviors on social media: focus on the self-connection and social
           connection

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      Authors: Miyea Kim , Mina Jun , Jeongsoo Han
      Abstract: The purpose of this study is to investigate the factors that influence the information sharing behavior of individuals on social media. Furthermore, the study analyzes the effect that individuals’ self-connection to social media has on information sharing through self-efficacy and the effect of social-connection on information sharing through empathy. A survey questionnaire was developed and distributed to social media users from general participants in the Republic of Korea. A total of 824 valid responses were obtained. Hypotheses were tested using structural equation modeling and applying SmartPLS 3.0. The result indicated that individuals are motivated to share information through self-connection and social connection. Furthermore, the mediation analysis revealed that the effect of self-connection on information sharing in social media is mediated by self-efficacy. Also, social connection will increase information sharing not only directly but also indirectly through its positive effect on empathy. The authors focused on the basic needs of humans and tried to reveal the relationship between human needs and motivational beliefs, which are self-efficacy and empathy, and information sharing behavior on social media. Through the individual's fundamental needs that social media can satisfy, individuals will gain positive psychological benefits through using social media. This study considered what psychological benefits social media can provide.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-07
      DOI: 10.1108/APJML-01-2021-0066
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The impact of culture on millennials' attitudes towards luxury brands:
           evidence from Tokyo and Shanghai

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      Authors: Cheng Lu , Zhencong Sang , Kun Song , Kazuo Kikuchi , Ippei Machida
      Abstract: Based on the theory of social identity mechanism, this study aimed to investigate the associations with millennial consumers' need for uniqueness (NFU), susceptibility to peer influence (SPI) and attitudes towards luxury brands (ALB) under the cross-cultural context. The mediating effect of fashion innovativeness (FI) and the moderating effect of culture were examined. The data for this study were collected through a survey from 217 millennials in Shanghai and 268 millennials in Tokyo. Moderation analysis and mediation analysis using Hayes PROCESS macro were applied to test proposed hypotheses. Results show that NFU and SPI have a significantly positive effect on millennials' ALB, and fashion innovativeness plays a mediating role in this process. Furthermore, the positive impact of NFU on millennials' ALB for relatively individualistic cities (Shanghai) is stronger than for relatively collectivist cities (Tokyo). The positive impact of susceptibility to informative influence (SII) on millennials' ALB for Tokyo is stronger than for Shanghai. The research results suggest how different cultures can support marketers in effectively carrying out their business strategy. Under the cross-cultural background, the social identity mechanism behind the attitudes of millennials towards luxury brands has been widely recognised. However, little is known about how culture could moderate the social identity mechanism behind millennials' ALB. By analysing these mechanisms, this study compares the cultures of Shanghai and Tokyo and expands the previous research achievements.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-05
      DOI: 10.1108/APJML-07-2021-0468
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Encroachment in a three-echelon supply chain: manufacturer encroachment or
           distributor encroachment

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      Authors: Tian Wang , Yangyang Liang , Zhong Zheng
      Abstract: The purpose of this paper is to investigate manufacturer encroachment and distributor encroachment in a three-echelon supply chain consisting of an upside manufacturer, an intermediate distributor and a downside retailer. In this paper, the authors use the optimization theory to mathematize the proposed question and build a model. First, the authors consider sequential quantity decisions, where the encroacher decides on the direct selling quantity after determining the retailer's order quantity. Second, the authors relax this sequential decision process assumption by reconsidering a circumstance in which quantity decisions are decided simultaneously. In contrast to previous studies, this study shows that in three-echelon supply chains, the upside firm is more likely to encroach compared with the downside firm. The “bright side” of encroachment exists for all players only when the encroachment cost is at a moderate level. However, in manufacturer encroachment under simultaneous quantity decisions, the “bright side” skips the distributor but benefits the retailer directly as the encroachment cost increases from zero to a certain level. The main reason lies in that the distributor loses its pricing power because the end-market has been disturbed by the simultaneous quantity decisions. A comparison of the results of sequential and simultaneous quantity decisions reveals the merit of simultaneous quantity decisions. The authors find that the intermediate role (the distributor in our model) in three-echelon supply chains may benefit more from simultaneous quantity decisions. That is, the distributor may achieve a better profit even in a market with intensified competition. The findings of this paper contribute to the marketing science literature on encroachment. The majority of existing literature has focused on manufacturer encroachment in two-echelon supply chains. This paper innovatively investigates and compares manufacturer encroachment and distributor encroachment in a three-echelon supply chain.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-04
      DOI: 10.1108/APJML-04-2021-0225
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Fashion involvement, opinion-seeking and product variety as stimulators
           for fashion e-commerce: an investigated model based on S-O-R model

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      Authors: Alshaimaa Alanadoly , Suha Salem
      Abstract: This study's aim was to investigate the stimulators of fashion e-consumers within e-commerce environments. The study proposed a framework utilizing stimulus–organism–response (S-O-R) theory to suggest that fashion involvement and opinion-seeking would act as sociopsychological stimuli, while product variety as an objective stimulus. Perceived quality is proposed as an organism, moderated by perceived price. Consumer buying behavior within e-commerce environments presents the framework's response. The study looked at variables with deeper insights into Malaysian fashion consumers. A quantitative method was used to assess the significance of relationships within the proposed model. Partial least squares structural equation modeling technique was implemented to assess the framework's relationships with a sample size of 374. Results indicate that fashion involvement is significantly associated as a sociopsychological stimulus, with product variety being an objective stimulus for Malaysian fashion e-consumers. Perceived quality is significantly represented as an organism through the framework, and buying behavior is the latent response. Price would significantly moderate the relationship between fashion involvement and quality. Opinion-seeking was found not to be a significant stimulus for Malaysian e-consumers. Contribution of this study goes to the existing literature by providing a deeper understanding of Malaysian e-consumer behavior by applying S-O-R theory. Malaysian fashion e-consumerism was suggested to be influenced by product involvement, quality, price, opinion-seeking and product range offered; therefore, a proposed framework was demonstrated and tested.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-03
      DOI: 10.1108/APJML-06-2021-0447
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Asia Pacific Journal of Marketing and Logistics

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