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PRODUCTION OF GOODS AND SERVICES (143 journals)                     

Showing 1 - 137 of 137 Journals sorted alphabetically
Asia Pacific Journal of Marketing and Logistics     Hybrid Journal   (Followers: 8)
Asian Journal of Marketing     Open Access   (Followers: 5)
Australasian Marketing Journal (AMJ)     Hybrid Journal   (Followers: 4)
BMC Health Services Research     Open Access   (Followers: 22)
Capital Markets Law Journal     Hybrid Journal   (Followers: 4)
Cleaner Environmental Systems     Open Access  
Cleaner Production Letters     Hybrid Journal  
Cleaner Waste Systems     Open Access   (Followers: 2)
Consumption Markets & Culture     Hybrid Journal   (Followers: 6)
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
Direct Marketing An International Journal     Hybrid Journal   (Followers: 4)
Disaster Prevention and Management     Hybrid Journal   (Followers: 30)
Economic & Labour Market Review     Hybrid Journal   (Followers: 13)
Electronic Markets     Hybrid Journal   (Followers: 6)
Emerging Markets Review     Hybrid Journal   (Followers: 10)
European Journal of Marketing     Hybrid Journal   (Followers: 22)
Financial Markets, Institutions & Instruments     Hybrid Journal   (Followers: 38)
Food Packaging and Shelf Life     Hybrid Journal   (Followers: 3)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
Future Business Journal     Open Access   (Followers: 2)
Global Journal of Emerging Market Economies     Hybrid Journal   (Followers: 1)
Health Services and Outcomes Research Methodology     Hybrid Journal   (Followers: 6)
Health Services Management Research     Hybrid Journal   (Followers: 16)
Health Services Research     Hybrid Journal   (Followers: 18)
i+Diseño : Revista científico-académica internacional de Innovación, Investigación y Desarrollo en Diseño     Open Access  
Independent Journal of Management & Production     Open Access   (Followers: 1)
Ingeniería y Competitividad     Open Access  
International Journal of Advanced Operations Management     Hybrid Journal   (Followers: 7)
International Journal of Bank Marketing     Hybrid Journal   (Followers: 4)
International Journal of Business and Emerging Markets     Hybrid Journal   (Followers: 1)
International Journal of Business Forecasting and Marketing Intelligence     Hybrid Journal   (Followers: 3)
International Journal of Electronic Marketing and Retailing     Hybrid Journal   (Followers: 5)
International Journal of Emerging Markets     Hybrid Journal   (Followers: 3)
International Journal of Entrepreneurial Venturing     Hybrid Journal   (Followers: 1)
International Journal of Financial Services Management     Hybrid Journal   (Followers: 1)
International Journal of Information Systems and Supply Chain Management     Full-text available via subscription   (Followers: 10)
International Journal of Inventory Research     Hybrid Journal  
International Journal of Lean Six Sigma     Hybrid Journal   (Followers: 8)
International Journal of Logistics Economics and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Managing Projects in Business     Hybrid Journal   (Followers: 3)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
International Journal of Nonprofit & Voluntary Sector Marketing     Hybrid Journal   (Followers: 7)
International Journal of Pharmaceutical and Healthcare Marketing     Hybrid Journal   (Followers: 4)
International Journal of Planning and Scheduling     Hybrid Journal   (Followers: 2)
International Journal of Product Development     Hybrid Journal   (Followers: 1)
International Journal of Production Economics     Hybrid Journal   (Followers: 19)
International Journal of Production Management and Engineering     Open Access   (Followers: 4)
International Journal of Production Research     Hybrid Journal   (Followers: 13)
International Journal of Productivity and Quality Management     Hybrid Journal   (Followers: 4)
International Journal of Quality and Service Sciences     Hybrid Journal   (Followers: 2)
International Journal of Quality Innovation     Open Access   (Followers: 4)
International Journal of Research in Marketing     Hybrid Journal   (Followers: 18)
International Journal of Service Industry Management     Hybrid Journal   (Followers: 1)
International Journal of Services and Standards     Hybrid Journal   (Followers: 1)
International Journal of Services Operations and Informatics     Hybrid Journal   (Followers: 1)
International Journal of Services Sciences     Hybrid Journal  
International Journal of Supply Chain and Inventory Management     Hybrid Journal   (Followers: 7)
International Journal of Supply Chain and Operations Resilience     Hybrid Journal   (Followers: 3)
International Journal of Supply Chain Management     Open Access   (Followers: 15)
International Journal of Systems Science : Operations & Logistics     Hybrid Journal  
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Trade and Global Markets     Hybrid Journal   (Followers: 2)
Internet Reference Services Quarterly     Hybrid Journal   (Followers: 33)
JCMS : Journal of Common Market Studies     Hybrid Journal   (Followers: 48)
Journal of Advances in Management Research     Hybrid Journal   (Followers: 1)
Journal of Benefit-Cost Analysis     Hybrid Journal   (Followers: 2)
Journal of Business & Industrial Marketing     Hybrid Journal   (Followers: 8)
Journal of Business Logistics     Hybrid Journal   (Followers: 8)
Journal of Business Venturing     Hybrid Journal   (Followers: 29)
Journal of Cleaner Production     Hybrid Journal   (Followers: 27)
Journal of Consumer Marketing     Hybrid Journal   (Followers: 19)
Journal of Database Marketing & Customer Strategy Management     Hybrid Journal   (Followers: 5)
Journal of Direct Data and Digital Marketing Practice     Hybrid Journal   (Followers: 6)
Journal of Emerging Knowledge on Emerging Markets     Open Access  
Journal of Entrepreneurial Finance     Open Access  
Journal of Financial Markets     Hybrid Journal   (Followers: 28)
Journal of Food Products Marketing     Hybrid Journal   (Followers: 1)
Journal of Foodservice Business Research     Hybrid Journal  
Journal of Global Marketing     Hybrid Journal   (Followers: 4)
Journal of Global Operations and Strategic Sourcing     Hybrid Journal   (Followers: 1)
Journal of Health Services Research and Policy     Hybrid Journal   (Followers: 16)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 19)
Journal of Loss Prevention in the Process Industries     Hybrid Journal   (Followers: 7)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Communications     Hybrid Journal   (Followers: 11)
Journal of Marketing Education     Hybrid Journal   (Followers: 7)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Nonprofit & Public Sector Marketing     Hybrid Journal   (Followers: 5)
Journal of Operations and Supply Chain Management     Open Access   (Followers: 6)
Journal of Political Marketing     Hybrid Journal   (Followers: 3)
Journal of Prediction Markets     Full-text available via subscription   (Followers: 1)
Journal of Product Innovation Management     Hybrid Journal   (Followers: 23)
Journal of Production Research & Management     Full-text available via subscription   (Followers: 3)
Journal of Productivity Analysis     Hybrid Journal   (Followers: 4)
Journal of Progressive Human Services     Hybrid Journal   (Followers: 1)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Relationship Marketing     Hybrid Journal   (Followers: 7)
Journal of Retailing and Consumer Services     Hybrid Journal   (Followers: 5)
Journal of Service Research     Hybrid Journal   (Followers: 6)
Journal of Services Marketing     Hybrid Journal   (Followers: 11)
Journal of Strategic Marketing     Hybrid Journal   (Followers: 11)
Journal of Targeting Measurement and Analysis for Marketing     Hybrid Journal   (Followers: 1)
Journal of Technology Management & Innovation     Open Access   (Followers: 5)
Journal of the Academy of Marketing Science     Hybrid Journal   (Followers: 25)
Journal of Vacation Marketing     Hybrid Journal   (Followers: 2)
Logistics     Open Access   (Followers: 1)
Logistics Journal     Open Access   (Followers: 2)
Management and Administrative Sciences Review     Open Access  
Management and Production Engineering Review     Open Access   (Followers: 1)
Manufacturing & Service Operations Management     Full-text available via subscription   (Followers: 17)
Marketing Intelligence & Planning     Hybrid Journal   (Followers: 4)
Marketing Letters     Hybrid Journal   (Followers: 10)
Marketing Review     Full-text available via subscription  
Marketing Science     Full-text available via subscription   (Followers: 34)
Psychological Services     Full-text available via subscription   (Followers: 4)
Psychology & Marketing     Hybrid Journal   (Followers: 10)
Qualitative Market Research: An International Journal     Hybrid Journal   (Followers: 3)
Quantitative Marketing and Economics     Hybrid Journal   (Followers: 4)
Reproduction Fertility and Development     Hybrid Journal   (Followers: 4)
Review of Pacific Basin Financial Markets and Policies     Hybrid Journal  
Revista Eletrônica Academicus     Open Access  
Revue Interventions économiques     Open Access   (Followers: 1)
Service Business     Hybrid Journal   (Followers: 1)
Service Oriented Computing and Applications     Hybrid Journal   (Followers: 2)
Service Science     Full-text available via subscription   (Followers: 1)
Services Marketing Quarterly     Hybrid Journal   (Followers: 5)
Social Marketing Quarterly     Hybrid Journal   (Followers: 6)
Strategy Management Logistics     Open Access   (Followers: 2)
Supply Chain Forum : an International Journal     Full-text available via subscription   (Followers: 7)
Sustainable Production and Consumption     Full-text available via subscription   (Followers: 1)
Technology Operation Management     Hybrid Journal  
The Journal of Futures Markets     Hybrid Journal   (Followers: 6)
The Service Industries Journal     Hybrid Journal   (Followers: 4)
Universal Journal of Industrial and Business Management     Open Access  
Venture Capital: An International Journal of Entrepreneurial Finance     Hybrid Journal   (Followers: 1)
WPOM - Working Papers on Operations Management     Open Access   (Followers: 1)

           

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Asia Pacific Journal of Marketing and Logistics
Journal Prestige (SJR): 0.425
Citation Impact (citeScore): 1
Number of Followers: 8  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1355-5855 - ISSN (Online) 1758-4248
Published by Emerald Homepage  [360 journals]
  • Traditional media or social media' Corporate green media communication
           and consumer intention to cocreate green value in post-COVID-19 China

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      Authors: Li Zhao , Jianxin Sun , Ling Zhang , Bowen Ma
      Abstract: This study investigated whether there are differences in the effects of green traditional media communication (GTMC) and green social media communication on consumers' intention to cocreate green value (ICGV) in post-COVID-19 China. The authors further tested the chain mediating role of cocreation efficacy and cocreation outcome expectation and the moderating role of perceived CSR image. Using a survey, we collected a dataset of 683 consumers through stratified random sampling in main shopping malls in four Chinese cities. Structural equation modeling (SEM) was used to test the conceptual framework and hypotheses, and bootstrapping was used to estimate the mediated standardized regression coefficients. Multiple linear regression analysis was used to test the moderating effect. GTMC, firm-created content (FCC), and user-generated content (UGC) all had positive effects on ICGV. Cocreation efficacy and cocreation outcome expectation had a chain mediation effect in GTMC and ICGV, UGC, and ICGV. Perceived CSR image positively moderated the effects of both GTMC and FCC on ICGV. However, perceived CSR image did not significantly moderate the relationship between UGC and ICGV. This study contributes to our understanding of the effect of green media communication on consumers' ICGV in post-COVID-19 China. It also develops the concepts of cocreation efficacy and cocreation outcome expectation. Moreover, analyzing the chain mediating role of cocreation efficacy and cocreation outcome expectation in green media communication and ICGV extends social cognitive theory to the context of green value cocreation. Finally, examining the moderating role of perceived CSR image provides a basis for understanding the boundary conditions of green media communication's effect on ICGV.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-17
      DOI: 10.1108/APJML-09-2021-0663
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Exploring consumer purchase intention in cross-border e-commerce: evidence
           from ‘belt and road’ countries

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      Authors: Jie Jian , Ling Lv , Li Wan
      Abstract: The purpose of this paper is to explore the determinants of consumer purchase intention (CPI) of cross-border e-commerce (CBEC) in the countries of the Belt and Road Initiative (BRI). This study proposes a research model of the antecedents of CPI on CBEC in BRI countries. Study participants were consumers with CBEC shopping experience in BRI-associated countries (n = 278). Structural equation modeling was used to test the research model. Trust has the greatest effect on CPI, while perceived security has the least effect. In addition, in BRI-associated countries, in contrast to the previous study, product presentation was found to have a significant positive influence on CPI in CBEC. Platform simplicity and logistic service have a significant positive influence on CPI. These findings offer important implications for CBEC. Consumers' trust in product providers has the greatest impact on CPI. Simplicity, timely shipment tracking and the fast delivery speed of the platform will increase CPI. The results suggest a highly successful tactic for enhancing consumers' perceptions of product authenticity and interest. Finally, this study provides insights into BRI. This study contributes to the literature on CBEC. It explores the multilevel (i.e. product presentation, platform simplicity, logistic service, perceived security, and trust) determinants of CPI on CBEC. The study provides insights into the determinants of CPI in BRI countries.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-13
      DOI: 10.1108/APJML-12-2021-0934
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Perceptions and desires of Chinese senior outbound tourists receiving
           travel support from adult children: a qualitative study

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      Authors: Qi Xiong , Yalan Zheng , Ruitong Gu , Jun Wen , Zhiyong Li
      Abstract: This qualitative study explores how Chinese senior outbound tourists perceive support from their adult children and what kinds of support they desire. Qualitative data were collected from semi-structured interviews with 26 participants. Transcribed interviews were analysed via thematic analysis. This study captured the contradictory feelings of different types of Chinese senior outbound tourists (i.e. independent, neutral, and dependent) according to the degree of desire for support from their adult children. The results further identified the real desires among Chinese senior outbound tourists for children's attitudinal support, caring support, appropriate financial support, companionship, and timing support. Since this qualitative research is based on small samples with typical social and cultural characteristics, our research results only describe an existence. Our findings provide insight into the existence of the phenomenon, rather than allowing the results to be generalized to the wider population (Gram et al., 2019). The tourism industry could develop products to alleviate such feelings. Integrating the concept of filial piety into adult children's support for their parents' overseas travel can not only meet parents' expectations but also relieve parents' ambivalence. Destination operators and travel agencies could thus design mixed products targeting Chinese elderly parents and their adult children by providing activities for both generations. Purchasing behaviour represents a type of emotional and instrumental support for the elderly. Destination operators and travel agencies can also launch products suitable for in-depth outbound travel that cater to adult children's leisure travel while meeting the elderly's travel needs. This study also extends both intergenerational support theory and intergenerational ambivalence theory regarding Chinese senior outbound tourists.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-05-09
      DOI: 10.1108/APJML-12-2021-0894
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What motivates consumers to be in line with online shopping': a
           systematic literature review and discussion of future research
           perspectives

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      Authors: Abhinav Srivastava , Park Thaichon
      Abstract: This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives consumers toward online shopping”. The authors followed guidelines for systematic literature reviews with stringent inclusion and exclusion criteria. The review is based on 79 research papers published from 2000 to 2020 in 21 reputed peer-reviewed international journals. The papers were analyzed and synthesized based on their defining characteristics, methodologies, major constructs and themes addressed. The literature synthesis indicated that consumers have to make a trade-off between 11 perceived benefits and six perceived sacrifices to improve their net perceived value before making the final decision to adopt online shopping. It is important to decode these factors as they could improve both the functional and recreational value of the shopping experience for online consumers, resulting in an improvement in conversion rates from a prospect to the final purchase at e-stores. This could improve turnover as well as profits for the e-tailers. This study pioneers to consolidate these factors through the lens of the value adoption model. This study also suggests insightful directions for further research perspectives in the online context from both consumers' and retailers' perspectives.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-28
      DOI: 10.1108/APJML-10-2021-0777
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Sustaining customer loyalty of fresh food e-tailers: an empirical study in
           China

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      Authors: Li Cui , Shanshan He , Hepu Deng , Xiaoyi Wang
      Abstract: With the rapid development of fresh food e-commerce, sustaining customer loyalty is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to investigate how to sustain customer loyalty of FFE in China. A comprehensive literature review leads to the development of a conceptual model using the American customer satisfaction index (ACSI). This model is then tested and validated through structural equation modelling (SEM) of the survey data in China. The study reveals that trust and perceived product risk significantly affect customer loyalty. It states that trust is significantly influenced by customer satisfaction and perceived product risk. Furthermore, the study shows that perceived risk of online shopping does not significantly influence customer trust and loyalty. This study is the first in China for exploring how to sustain customer loyalty of FFE. The findings are significant for FFE to develop customer loyalty by formulating appropriate policies and strategies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-26
      DOI: 10.1108/APJML-01-2022-0013
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Use of real-life imagery and words in luxury brand trademarks: a study of
           the trademark lawsuits involving the Polo/Lauren Company

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      Authors: Kwang-Hwee Cheng
      Abstract: This article presents a study of the trademark lawsuits in Singapore involving the Polo/Lauren Company, L.P. (“PRL”) in their attempts to stop various competitors and businesses from using the word “polo” and/or a device of a polo player. Hitherto, there has not been any concerted study of these lawsuits that seeks to analyse the legal principles underpinning the case judgements and translate them into actionable marketing insights using both legal and marketing perspectives. Applying both of such perspectives through the domains of trademark law, consumer attitudes towards counterfeiting and marketing perspectives, such as targeting, promotion and pricing strategies, this article will distill practical and managerial implications for marketers in the luxury brand industry. An interdisciplinary approach is adopted, using both legal and marketing frameworks to analyse the decisions, reasoning and implications from the PRL trademark lawsuits. There are key practical considerations for marketers and luxury brand managers to consider, both at the conception and during the life cycle of the luxury brand, in order to optimise the level of legal protection under the trademark regime. These include the use of invented words and imaginary content in trademarks, exercising a balancing of various considerations in the use of “composite marks”, and the selection of market pricing, promotion and distribution strategies, which are elaborated in the article. Given the commonality of the subject matter involved in the trademark lawsuits involving PRL (i.e. the use of the word “polo” and/or the device of a polo player), this study has chosen to focus only on these lawsuits in the context of the Singapore market, and based on Singapore's legal framework, to glean thematic and practical insights. Further studies based on other types of businesses, geographical markets and legal frameworks could be explored to form a better basis for the applicability and comparability of the findings. While there have been case studies and analyses performed on some of the individual PRL trademark lawsuits around the world, this will be the first study to look at the series of Singapore PRL lawsuits in a holistic and interdisciplinary perspective.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-25
      DOI: 10.1108/APJML-10-2020-0703
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • How special am I' Consumer responses to promotion individualization
           and notification exclusivity

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      Authors: Luri Lee , Donghoon Kim
      Abstract: Although there are at least two important characteristics of targeted promotions—promotion individualization (i.e. whether the offer is personalized for the recipient) and notification exclusivity (i.e. how small the number of recipients is)—most previous studies on targeted promotion have conceptualized them synonymously. The purpose of this study is to investigate the effect of targeted promotion on consumer purchases by conceptualizing these separately and incorporating them in a single model. Also, this study explores how the effects of these differ depending on customer loyalty. We particularly examine the promotional responses of extremely loyal customers, distinguishing them from other loyal customers. Using actual customer purchase data, we develop a two-stage model of the consumer decision-making process involving decisions of whether and how much to purchase. The two characteristics of targeted promotions—promotion individualization and notification exclusivity—first influence the probability of purchase and then the purchase amount given purchase. The results show that customers respond positively to individualization and exclusivity. The effect of individualization is reduced as customer loyalty increases from loyal customers to extremely loyal customers while that of exclusivity remains the same. By clearly identifying the two characteristics of targeted promotions and developing an empirical model that captures the effects of these separately, this paper provides new academic and managerial insights that were not clearly identified in the current literature.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-20
      DOI: 10.1108/APJML-07-2021-0505
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • An empirical study on repeat consumer's shopping satisfaction on C2C
           e-commerce in Japan: the role of value, trust and engagement

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      Authors: Emi Moriuchi , Ikuo Takahashi
      Abstract: Technology has advanced and led the revolution of the online e-commerce industry through various online platforms. These online platforms were integrated to enhance customer's shopping experience, promoting different business models including consumer-to-consumer (C2C) secondary e-commerce market. This new online business model has been gaining interest in both academia and industry due to potential opportunities and challenges to serve customers effectively. This study aims to draw upon the means-end theory to test a conceptual model to understand the role of engagement between different types of trust and satisfaction toward shopping on C2C e-commerce. A quantitative survey method was developed to test the antecedents and mediator of C2C customer satisfaction. A panel service was used to collect the dataset (n = 294) to test the proposed extended means-end chain theory (MEC) model. The authors found that the role of trust toward the platform provider and the third-party seller differs based on the perceived value (functional and emotional) and impact of trust on satisfaction. This study provides a rich conceptualization of an instrument for a C2C experience that can serve as a starting point for future research to investigate the antecedents and impacts of the C2C context. Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed hypotheses further in a different context (e.g. country). The paper includes implications for a guide to designing an effective online C2C retailing strategy. This paper fulfills an identified need to study how engagement serves different role depending on the trust consumers have toward the intermediary vs the seller, which has a subsequent effect on consumer's satisfaction.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-20
      DOI: 10.1108/APJML-08-2021-0631
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Warranty or education': An analysis of marketing strategy choices for
           remanufactured products

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      Authors: Manman Wang , Sheng Ang , Feng Yang , Jian Song
      Abstract: Implementing effective marketing strategies can reduce consumers' perceived risks and promote the development of the remanufacturing market. The paper aims to explore the impact of two marketing strategies on the remanufacturing decisions of an original equipment manufacturer (OEM) and investigates the design of the optimal warranty service (WS) and consumer education (CE) strategies. Moreover, the authors also examine the optimal marketing strategy choices using the three criteria of OEM: profitability, consumer surplus and environmental impact (EI). The authors develop a stylized model by game theory, which characterizes how an OEM that produces and sells both new and remanufactured products (RPs) should design the optimal remanufacturing marketing activity, and how to choose between different remanufacturing marketing strategies. Moreover, consumer's utility theory is used to describe consumers' perception of different remanufacturing marketing strategies to derive product demand. The results reveal that increasing the warranty and education levels will not always improve the firm's profitability; the result depends heavily on the size of the functionality-oriented consumer (FOC) segment. Remanufacturing marketing strategies might harm the OEM, consumers and environment under certain conditions. Moreover, the optimal marketing strategy selections are jointly influenced by the FOC segment and the new production cost. There exist triple-win regions in which the OEM should not hesitate to perform WS and CE. Few studies focus on the design and choice of remanufacturing marketing strategies, especially considering the role of consumer perceived behavior. This research contributes the behavioral remanufacturing marketing management and provides managerial implications for the implementation of OEM remanufacturing marketing strategy.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-05
      DOI: 10.1108/APJML-05-2021-0331
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Understanding the role of image, quality and price for developing
           prestigious mass brands

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      Authors: Balgopal Singh
      Abstract: This research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands. The empirical research framework was developed by synthesising the past literature on masstige marketing and brand extension. Data was collected using a survey questionnaire from 396 respondents availing M-Wallet. Structural equation modelling was used to validate the brand revitalization attributes; further, the binary logistic regression model examined the effect of revitalization attributes on the chance of increasing customer's perception of masstige. The exploratory study suggested brand image, service quality and value for money pricing as essential attributes to revitalize mass brands into masstige brands; furthermore, path analysis validated the positive effects of these attributes on the perception of masstige. The proposed binary logistic regression model suggested brand image as sensitive attributes, increasing the odds ratio by 9.39 times in favour of perceiving brand as masstige followed by the perceived service quality that is 5.87 times. The prediction capability of the proposed binary logistic regression model is found to be 96%. The methodology of this study provides the basis for future researchers to advance research on masstige. This study will assist the marketers of mass brands to make better marketing decisions related to how masstige image can be sustained or a new or less known brand can be revitalized into a prestigious brand. This study is the first to provide empirical evidence of how the mass brand can be revitalised as masstige brands by considering image, quality and price attributes.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-04-05
      DOI: 10.1108/APJML-08-2021-0628
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Managing conflicts to improve the retail networks in China: replication
           research with extensions

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      Authors: Shu-Ching Chen
      Abstract: This study provides an insight into and a solution for the conflict among marketing channel members in China. It also examines the application of a Western channel conflict management (CM) model in China and suggests future research directions for CM of marketing channel members. A replication research study with extensions was conducted following previous studies' suggestions. Using a Chinese sample, the author further evaluates a Western conceptual framework with hypothetical relationships of variables. Different from the original study using students in a simulated network environment, this study used channel members involved in actual network activities. Data were collected by a questionnaire survey and analyzed. The results show CM of channel members in China and do not fully support the hypotheses in the Western model. This study identifies the determinants of an effective approach toward resolving conflicts among members from the perspectives of network outcomes, conflict types and management styles. The choice of CM style is imperative to member performance, especially for achieving specific network outcomes or CM goals. This study contributes to existing studies of CM of marketing channel members by providing empirical evidence of managing conflict of members in the Chinese channel, revealing the effectiveness of CM of members with different cultural norms, providing managers with practical solutions to effectively manage conflicts among members and providing future research directions regarding this topic.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-29
      DOI: 10.1108/APJML-01-2021-0070
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Leveraging personalization and customization affordances of virtual try-on
           apps for a new model in apparel m-shopping

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      Authors: Letwin Tawira , Alex Ivanov
      Abstract: Virtual try-on apps (VTOs) hold great potential to transform online apparel shopping, yet their acceptance by consumers has been lukewarm. By drawing on two theories – Sirgy’s theory of the self and Sundar’s theory of interactive media effects (TIME) – the study tests a PLS model with two new constructs: Photo Satisfaction and Consumer Inspiration, and their impact on Adoption Intention. This mixed methods study examines the effects from personalization and customization affordances in the latest generation of apparel VTOs. The proposed model was tested in a quasi-experimental within-subjects design, as 61 female participants completed a goal-directed and an exploratory apparel shopping task using two VTO apps available on the market. Inspiration induced from the customization affordance in the exploratory task influenced Adoption Intention as strongly as Fit Confidence did. For both conditions, users’ satisfaction with their avatar picture had a stronger effect on Perceived Augmentation than the individual trait of Body Esteem. The study also demonstrates how TIME’s Sense of Agency component could help theorize positive consumer responses to mobile marketing technology, which in our study were induced via the app’s Mix and Match feature. Also demonstrated was that Perceived Augmentation could be influenced by body-image affective judgments made during the pre-task VTO avatar creation phase. VTO’s customization feature “Mix and Match” appears vital for the adoption of such apps for exploratory m-shopping of apparel. Also important is the satisfaction with one's photograph during the avatar-creation phase. We further suggest that apparel retailers work with Augmented Reality developers to include dynamic avatar capability as well as social sharing affordances in VTOs. 60 billion USD worth of returns occur annually in the online apparel retail industry, mostly related to fitting problems, not to mention the larger carbon footprint from the increased transportation. A more wide-spread adoption of VTOs can not only help with these problems but also lighten the traffic in brick and mortar fitting rooms, a potential hazard at this time of pandemic. This is the first study to examine Consumer Inspiration in the context of online apparel retailing and to demonstrate the importance of Photo Satisfaction during the avatar-creation phase in influencing the subsequent user experience in apparel VTOs.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-29
      DOI: 10.1108/APJML-09-2021-0652
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Mobile marketing interface layout attributes that affect user aesthetic
           preference: an eye-tracking study

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      Authors: Liang Xiao , Shu Wang
      Abstract: The rapid growth of m-commerce and mobile marketing has flooded the users with homogeneous contents that raise little user interest making the users' browsing pattern on these contents aimless free browsing. However, the interface that presents the mobile marketing contents triggers much user attention, especially the layout. Without significant usability defects, the layout poses influences on the user's aesthetic experience. Identifying the layout attributes that affect user aesthetic preference is critical to the design of mobile marketing interfaces since they influence users' interaction intention, cognitive process, and decision-making. In this paper, 6 layout attributes that quantify the aesthetic design of the interface layout and 3 eye-movement indicators that connect to human aesthetic preference were identified through literature research. An eye-tracking experiment measuring the 3 eye-movement indicators on 6 pairs of interface layout materials corresponding to the 6 layout attributes was conducted. The experiment was designed to mimic the free browsing context in mobile marketing. The materials were divided into Liked/Disliked preference groups according to the response of the subjects. Analysis of indicators on materials between the L/D groups shows that the attributes of balance, centricity, density, simplicity, and symmetry affect user aesthetic preferences. Analysis of the attribute value levels shows that balance, centricity, and density are responsible for addressing users' aesthetic preferences for a disliked interface layout. The study suggests an attribute set for quantitatively optimizing the aesthetic design of mobile marketing system interfaces and provides evidence for the visual attention and cognitive process under the free browsing context. The study contributes to the field both theoretically and practically: (1) it provides support for optimizing the interface layout of mobile marketing systems quantitatively from the aesthetic perspective. (2) It promotes the cognitive attention theory by providing evidence for the cognitive process of interacting with mobile marketing interfaces from the perspective of visual attention and cognitive fluency. (3) It expands the objects of visual perception from traditional or symbolic artworks (such as logos) to the abstract visual stimuli of interface layout. (4) It suggests an optimization tool of five quantification layout attributes for mobile marketing businesses and platforms to aesthetically improve their marketing interfaces to improve user experiences.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-24
      DOI: 10.1108/APJML-07-2021-0477
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Predicting SMEs performance through green supply chain practices: a
           mediation model link of business process performance

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      Authors: Zulqurnain Ali
      Abstract: Because of the emergence of technological development, firms (i.e. small and medium enterprises (SMEs)) adopt innovative cost-reduction strategies to improve their processes. Therefore, the adoption of green supply chain practices (GSCP) is critical for SMEs to enhance their business process performance (BPP). This paper aims to investigate how GSCP directly and indirectly (via BPP) influences firm manufacturing performance using the resource-based view as a theoretical base. This research also pursues to examine the mediation mechanism of BPP in the linkage between GSCP and SMEs performance in manufacturing SMEs. Using the survey method, the authors recruited 407 textile SMEs executives and validated the proposed model and relationships in AMOS. The outcomes confirm that GSCPs are positively related to BPP and SME performance, and BPP significantly mediates the association between GSCP and SME performance. The outcomes help SME executives to minimize operational costs, save time and reduce wastage by implementing GSCP in their manufacturing processes. SME executives can improve their internal business processes for attaining the best firm performance. This research provides a healthy workplace to employees by improving business processes performance, enhancing brand image, increasing employee morale and decreasing production wastage. This research theoretically and empirically contributes to explore the impact of GSCP on textile SME performance, which was unexplored in strategic green supply chain and performance management literature. Furthermore, this is the first study that explores the mediation mechanism of BPP between GSCP and SMEs performance.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-22
      DOI: 10.1108/APJML-05-2021-0296
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Ecological consciousness and sustainable purchase behavior: the mediating
           role of psychological ownership

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      Authors: Sita Mishra , Gunjan Malhotra , Ravi Chatterjee , Waheed Kareem Abdul
      Abstract: This research focuses on the consumption behavior of young consumers by examining their ecological consciousness and several self-oriented and psychological variables (fashion-orientation, frugality and psychological ownership toward the environment) that may trigger their sustainable purchase behavior. The research used “Psychological Ownership Theory” to examine sustainable purchase behavior in the context of apparel consumption. To gather data, a multi-method approach is used, including a scenario-based choice experiment (n = 62) and a structured survey (n = 338) using an online self-administered questionnaire. Data analysis was done using SPSS AMOS version 25 and PROCESS SPSS macro. The results of the two studies revealed the mediation effect of “psychological ownership toward the environment” between ecological consciousness and sustainable purchasing behavior. Furthermore, fashion-orientation was found to be a significant moderating variable influencing sustainable purchase behavior; however, the impact of frugality was insignificant. This research is one of the first that examined the mediation impact of psychological ownership of the environment in sustainable purchasing behavior using multi-method. The research focuses on the ecological consciousness of young consumers that develop psychological ownership.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-14
      DOI: 10.1108/APJML-08-2021-0591
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors influencing parasocial relationship in the virtual
           reality shopping environment: the moderating role of celebrity endorser
           dynamism

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      Authors: Chunlin Yuan , Shuman Wang , Yue Liu , Jenny Weichen Ma
      Abstract: This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity endorser dynamism (CED) in the relationship between PSR and its antecedents. The primary data collection tool is a survey administered to Chinese consumers (n = 531) who have experienced the products of UNIQLO brand on Taobao Buy + platform, and who had a PSR with the endorser in their VR shopping process. Structural equation modeling is employed to examine the hypothesized relationships among all variables. The findings show that VR shopping factors (i.e. physical attractiveness, social presence and technology novelty) perceived by consumers to affect PSR, and this relationship and brand equity are positively associated, while CED moderates the relationship between PSR and its antecedents. This study sheds light on how PSR in the VR shopping environment can improve brand equity. It contributes to the theory of PSR and persuasion as well as marketing strategies. From a managerial perspective, guidelines are provided for firms to implement value communication activities using VR, and to increase their brand equity.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-07
      DOI: 10.1108/APJML-06-2021-0402
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Profiling the online premium brand consumers based on their fashion
           orientation

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      Authors: Neena Sondhi , Rituparna Basu
      Abstract: This paper attempts to explore and identify the growing segments of online buyers of premium brands in the context of the post-pandemic market in India. The multi-dimensional trait of fashion orientation has been used as the psychographic construct for segmenting young urban consumers who shop on e-commerce platforms. An online study across major cities resulted in a sample of 555 urban consumers of premium apparel and accessories brands. Hierarchical, two-step and k-means cluster analysis were conducted to identify diverse consumer segments and arrive at a demographic and usage-based profiling of the clusters. Furthermore, one-way analysis of variance was conducted to assess the key drivers for an online purchase among the obtained segments. The pioneering use of fashion orientation as a base for segmentation helped identify three distinct clusters of socially conscious fashionistas, fashion involved and fashion indifferent buyers. The study identified significant differences in the demographic composition as well as their usage patterns and purchase motivations to shop online. The study looks at an extremely important but neglected category of premium brands. The distinct clusters of premium brand buyers highlighted by the study adds theoretical value as well as managerial insights for the premium brand marketer as they seek to target consumers in Asian economies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-04
      DOI: 10.1108/APJML-07-2021-0492
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Supply chain insights from social media users’ responses to panic buying
           during COVID-19: the herd mentality

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      Authors: Violetta Wilk , Saiyidi Mat Roni , Ferry Jie
      Abstract: This study applied the herd mentality theory to explore local and global social media users’ responses to panic buying across the USA, UK and Australia during the COVID-19 crisis to understand the implications on operations and supply chains. A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer. Positive and negative sentiment towards panic buying during the COVID-19 crisis was observed in the UGC. No significant differences in social media UGC sentiment between the three countries were found; however, differences did exist in key themes. This suggests that the focus, not the sentiment, of consumers’ responses to panic buying differed across countries. Social media users follow their location-based and topic-consonant social “herd”, rather than the global “herd”. This study was the first to show that social media users’ herd mentality differs in a crisis. The herd mentality of social networks is dependent on factors such as the geographic location of the social network (herd), which can differ from the global herd’s reaction, specifically in terms of topics evident in UGC. Operations and supply chain managers need to include social media UGC analysis in their strategies in crisis management responses. The topics, not the sentiment, of consumers’ responses to panic buying require managerial actions. This is the first study to show that herd mentality during a crisis, such as COVID-19, is not unidimensional and varies according to the location of the social media network with profound implications for operations and supply chain managers.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-03
      DOI: 10.1108/APJML-06-2021-0400
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Relationship outcomes following a service failure: the role of agent
           likability

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      Authors: Alexandru Radu , Sara Quach , Park Thaichon , Jiraporn Surachartkumtonkun , Scott Weaven
      Abstract: This study aims to examine the effects of likeability of service agents on perceived justice and reconciliation and retaliation as consequences of service failures, taking into consideration the conflict resolution styles that is showing empathy and issuing an apology. An online survey was administered to 630 residents in the United States. The participants were US residents, had experienced a service failure in the prior six months and had complained either in person or by phone call. It was found that likeability had a positive effect on both reconciliation and retaliation. Given the likeability of the service agent, interactional justice mitigated retaliation, whereas distributive justice enhanced reconciliation. Furthermore, when a service agent displays a high level of empathy and apology, the positive effect of likeability on distributive justice is intensified. This study extends the current knowledge concerning the effects of likeability in service recovery by offering a comprehensive framework and practical implications for managers to restore business relationships following a service failure.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-03-01
      DOI: 10.1108/APJML-07-2021-0510
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Why are college sports tourists traveling long distance' Antecedents
           of destination and team loyalty

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      Authors: Jae Han Min , Hyo Jung Chang , Deborah Fowler , Shane Blum
      Abstract: On a home game weekend of collegiate football, thousands of fan visitors spend their weekend participating in college football games, showing significant potential of sports tourism businesses in the USA. Understanding the original personality of sport tourists and their travel motivation factors is imperative to develop appealing tourist attractions at the destinations of sports team fandoms. The purpose of the study is to examine the relationships among tourists' personality characteristics, their push and pulls motivations, satisfaction with travel experience, and loyalty toward destination and team using structural equation modeling. The author collected information from a total of 301 sports tourists who had traveled to a college football game within the past year, staying at least one night in a hotel or other lodging place. This study employed PASW Statistics 25.0 and structural equation modeling using LISREL 9.30 for data analyses. Personality has a significant relationship with push factors, especially for socialization motivation, and pull factors (i.e. access and affordability, other attractions) had more significant effects on sports tourists' satisfaction than push factors. The findings indicate the key roles for the entertainment motivation in generating tourists' satisfaction and destination loyalty and important roles of destination loyalty in building team loyalty. The present study provides an approach of sports tourists' travel behaviors and experiences in the sporting event tourism. The outcome of this research can help both sports event organizers and destination marketers to understand the motivations for sports game attendance and to develop marketing strategies and products/services for attracting various types of sports tourists to games.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-25
      DOI: 10.1108/APJML-05-2021-0371
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What are the most important consumer decision factors when choosing an
           airline' An emerging economy perspective

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      Authors: Diptiman Banerji , Victor Saha , Nihal Singh , Ritu Srivastava
      Abstract: The quest to acquire new customers and retain the existing ones is a challenge for all aviation companies. This paper attempts to assist the aviation companies in tackling this challenge by revealing the most important factors that their customers consider to be the most important while making purchasing choices. Drawing on three separate studies, this paper identifies the most important factors that influence consumers' choice of airlines in an emerging economy context. The first study adopts a qualitative approach with 20 respondents (Max QDA is used for analyzing these data), followed by the second study based on a quantitative survey with 105 participants, and finally, the third study which employs a multi-criteria decision-making technique named fuzzy analytic hierarchy process (AHP) on a sample of 12 expert customers. The findings of this paper reveal that customer care quality and on-time arrival are the two most important factors that aviation customers consider while making their purchase decisions. In contrast, baggage allowance and fastest route to destination are the two least considered by aviation customers while making their purchasing choices. This study includes only a geographic-specific segment of passengers. Future studies of consumer preferences in the aviation industry may include consumers belonging to other geographic regions. Furthermore, future studies may segment their sample populations based on factors other than age, the purpose of travel and booking medium. This investigation attempts to give a rich and holistic understanding of the different factors that influence the aviation choices of consumers of varying segments. This study has significant practical implications as modern-day airlines aim to optimally cater to the needs of their target segments without incurring additional costs on services that consumers do not deem to be as important. This study highlights the importance attributed to each identified factor by passengers, something that previous research has mostly ignored.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-25
      DOI: 10.1108/APJML-07-2021-0486
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • A method of customer valuation score and implementation for marketing
           strategy

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      Authors: Li Huang , Matthew Tingchi Liu , Xi Song , Jerome Yen
      Abstract: This study aims to introduce a compelling customer value score method (CVSM), which is applicable for different product categories, and elaborates customer values in three components (direct economic value, depth of direct economic value and breadth of the indirect economic value) throughout three stages of customer journey. This study collected data from the Internet-shopping platforms, namely Taobao and T-Mall from 2019 to 2020 with particular focus on three product categories: lipstick (fast-moving consumer goods), mobile phones (durable goods) and alcohol (a hybrid of the other two product types) from 37 selected firms. The CVSM employs an entropy-based multiple criteria analysis, of which the weight of each indictor is not fixed artificially, but computed by the entropy-based method that calculates informative differences among the indicators (profit, revenue, positive reviews, search index and likes and favorites). The result shows that product categories and market status have a moderation effect on three components in customer values. The findings suggested marketing strategies for different consumer goods, where the fast-moving consumer goods like lipstick should focus on the pre-purchase stage while the durable goods should emphasize post-purchase stage when the market is rapidly changing. The study brings new insights to Kumar’s customer value theory by integrating product categories and the market status, revealing that three components of customer values differ in their contributions to the whole customer values. This paper further contributed managerial suggestions for marketers with regards to three stages of customer journey.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-22
      DOI: 10.1108/APJML-05-2021-0299
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Analyzing competitive market structures based on online consumer-generated
           content and sales data

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      Authors: Eugene J. S. Won , Yun Kyung Oh , Joon Yeon Choeh
      Abstract: This study aims to provide a way to derive inter-brand similarities from user-generated content on online brand forums, which enables the authors to analyze the market structures based on consumers' actual information searching and sharing behavior online. This study further presents a method for deriving inter-brand similarities from data on how the sales of competing brands covary over time. The results obtained by the above two methods are compared to each other. In drawing similarities between brands, the authors utilized a newly proposed measure that modified the lift measure. The derived similarity information was applied to multidimensional scaling (MDS) to analyze the perceived market structure. The authors applied the proposed methodology to the imported car market in South Korea. In light of some clear information such as the country of origin, the market structure derived from the presented methodology was seen to accurately reflect the consumer's perception of the market. A significant relevance has been found between the results derived from user-generated online content and sales data. The presented method allows marketers to track changes in competitive market structures and identify their major competitors quickly and cost-effectively. This study can contribute to improving the utilization of the overflowing information in the big data era by proposing methods of linking new types of online data with existing market research methods.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-21
      DOI: 10.1108/APJML-08-2021-0616
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The differential impact of monological and dialogical corporate social
           responsibility communication strategies on brand trust in the credence
           goods market

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      Authors: Wenbin Dai , Allen Z. Reich
      Abstract: This study aims at investigating the differential impact of different CSR communication strategies on consumers' brand trust and consequent attitudes and behaviors in the credence goods market. An experimental laboratory study was conducted to collect data from graduate students (n = 414) from two Chinese universities. Structural equation modeling was used to test the hypothesized model. The results show that a dialogical communication strategy, compared to a monological communication strategy, is significantly more effective in increasing consumers' brand trust for credence goods as well as their willingness-to-buy and positive word-of-mouth. The results also confirm the mediating effect of CSR knowledge and the moderating effect of broad-scope trust on the relationship between CSR communication strategies and brand trust. This study implies that in order to promote consumer trust and supportive behaviors toward brands, managers of companies in credence goods market should consider the increased use of various dialogical CSR communication strategies. The study is one of the first to verify the impact of dialogical vs monological CSR communication strategies on consumers of credence goods.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-17
      DOI: 10.1108/APJML-08-2021-0583
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors affecting the smallholder farmers' participation in the emerging
           modern supply chain in developing countries

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      Authors: Diwakar KC , Robin E. Roberts , Sara Quach
      Abstract: Despite the availability of new buyers and the possibility to receive higher prices, still large numbers of smallholder farmers do not participate in the modern supply chains. This study aims to understand the factors that affect smallholder farmers' participation in a newly emerging modern supply chain context. Data were collected from 6 focus groups of farmers (67 farmers in total) and 14 interviews with market actors and key informants such as government officials and donor organisations. Influential factors of farmers' participation in the modern chain include buyer attributes and transaction conditions. High prices and prompt payment are the key motivators, with the main inhibitors being personal relationships with buyers and strict market requirements related to quality and quantity supplied. In order to encourage smallholder farmer participation in modern chains, an expansion of the marketing of high-quality vegetables by implementing quality control mechanisms and the encouragement to adopt safe marketing practices is needed. These results are particularly relevant for practitioners and policymakers. Most research to date concentrates on farmers' socioeconomic characteristics and are based in countries with advanced modern chains, and rarely focus on farmer participation in countries where modern chains are relatively new. This study addresses this gap by analysing farmer preferences to engage in the context of a country experiencing the emergence of trade through modern vegetable supply chain system.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-15
      DOI: 10.1108/APJML-08-2021-0560
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effect of channel integration quality on consumer responses within
           omni-channel retailing

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      Authors: Tser Yieth Chen , Tsai Lien Yeh , Hsueh Ling Wu , Ssu Deng
      Abstract: The aim of this research is to explore the influence of channel integration quality on consumer perception and response from the individual customer perspective. This study collected 517 online questionnaires from residents in Taipei (Taiwan) and Shenzhen (China) in 2020 based on quota sampling. The empirical study employed structural equation modeling. Based on the empirical results, the primary path indicated that channel-service configuration positively affected experience quality, which mainly positively affected customer engagement. The secondary path showed that channel-service configuration positively affected experience quality, which positively affected customer empowerment. Furthermore, experience quality and relationship proneness are mediating variables concerning the impact of channel integration quality on customer responses. This study had time and budget limitations; thus, 517 questionnaires were collected from Taipei and Shenzhen. If the budget allows, it would be better to collect 1,000 questionnaires in total (500 from Taipei and 500 from Shenzhen). Retailers should realize the core of omni-channel retailing, which is no longer concentrated on the “quantity” of channels but on consumers. When omni-channel retailers integrate online and offline channels, the retailers should try to understand what consumers want and then provide similar and diverse products and services in different channels so that consumers have more choices. The novelty of this research is the investigation of the mediation effect of channel integration quality and consumer responses on retailers and consumers, and enriching current research on omni-channel retailing from the bottom-up perspective, as well as a comprehensive study on the two types of channel integration quality and two types of consumer responses.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-03
      DOI: 10.1108/APJML-04-2021-0270
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Exploring relationship among semiotic product packaging, brand experience
           dimensions, brand trust and purchase intentions in an Asian emerging
           market

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      Authors: Mahima Shukla , Richa Misra , Deepak Singh
      Abstract: Over recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience dimensions, brand trust and purchase intent of reputed major brands of fast-moving consumer good (FMCG) products. The data for this study were collected by administering a questionnaire-based survey from 254 respondents from the Delhi National Capital Region (NCR) of India, using systematic sampling. Structural equation modeling has been used to test the conceptual model and examine the hypotheses developed in the study. The results present evidence of the growing influence of semiotic product packaging upon consumer brand trust and purchase intentions. The study suggests that brand semiotics positively influence customer brand experience, brand trust and purchase intention of FMCG products. The research findings will benefit FMCG companies to identify how to apply semiotics in packaging to improve consumers' brand experience and influence intent to purchase. Research in brand semiotics on product packaging is limited, as most prior studies focus on brand semiotics in advertising, product design improvement and retail design. The present study has investigated the impact of semiotics on brand experience dimensions in product packaging, which is emerging as a critical concern for the FMCG sector particularly in the post-COVID period.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-02
      DOI: 10.1108/APJML-10-2021-0718
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Chief marketing officers' future focus and firms' sustainability marketing
           commitment

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      Authors: Nguyen NQ Thu , Nguyen Dinh Tho
      Abstract: This study examines a moderated moderation model in which the hardiness of chief marketing officers (CMOs) moderates the relationship between CMOs' future focus and firms' sustainability marketing commitment (SMC), and this moderating effect is moderated by CMOs' proactive personality. A sample of 298 CMOs of firms in Vietnam was surveyed to collect data. Confirmatory factor analysis was employed to validate the measures of the constructs used in the model and structural equation modeling (SEM) was used to test the model and hypotheses. The SEM results reveal that CMOs' future focus had a positive relationship with firms' SMC. Furthermore, both CMOs' hardiness and its interaction with CMOs' future focus had positive effects on firms' SMC. Finally, the three-way interaction between CMOs' future focus, hardiness and proactive personality had a positive effect on firms' SMC. The study findings assist firms in emerging markets in understanding the roles of some key personality-based resources of CMOs in fostering firms' SMC. This study is among the first to investigate the roles of CMOs' personality-based resources (i.e. future focus, hardiness and proactive personality) in firms' SMC, offering insight into the sustainability marketing literature.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-02-01
      DOI: 10.1108/APJML-05-2021-0368
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Price promotion in omnichannel retailing: how much is too much'

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      Authors: Sara Quach , Mojtaba Barari , Park Thaichon , Dann Vit Moudrý
      Abstract: The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the expectancy-disconfirmation theory, feelings-as-information-theory and regret regulation theory. An online survey was designed in Qualtrics and distributed by an online survey to collect data from 786 (main study) and 150 (a follow-up study) customers from the USA. The participants were randomly assigned to different scenarios related to the need to purchase a toothbrush, laptop or health supplement. After the first purchase, the participants received a discount on the same product that has just been purchased. The discount can be used at an online store or a physical store. The three levels of price promotion after the purchase were 10% (low), 25% (moderate) and 50% (high). The study found that consumers are likely to feel more surprised and less discontented when being offered a higher discount. The emotions further significantly impact their anticipated regret. Further, different discount levels influence patronage intention and omnichannel usage via emotional responses and anticipated regret. These relationships are moderated by product involvement. The study extends knowledge of price promotion and provides insights that can assist retailers in increasing the effectiveness of their sales promotion strategy. Addressing the lacuna in the current literature, which predominantly focuses on the cost and benefits analysis of sales promotion, the study revealed that cross-channel price promotion results in consumers' sophisticated emotional responses.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-25
      DOI: 10.1108/APJML-07-2021-0475
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Cannabis tourists' perceived constraints to engaging in commercial
           

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      Authors: Jun Wen , Metin Kozak , Tianyu Ying
      Abstract: Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while travelling. This study aims to compare cannabis tourists' perceived constraints between first-time and repeat tourists to gain comprehensive understanding. This study involved 32 conversational field interviews (5–10 min) with Chinese tourists who had smoked cannabis in coffee shops in Amsterdam to identify perceived constraints to engaging in cannabis tourism. The hierarchical constraint model (HCM) informed qualitative data coding using a deductive approach to compare first-time and repeat tourists. Content analysis was conducted manually. Results showed that both tourist groups faced intrapersonal, interpersonal and structural perceived constraints to cannabis consumption. Differences in first-time and repeat cannabis tourists' perceived constraints were explained using the neutralization technique framework and psychological tactics, such as the defence of necessity, claims of entitlement, normal practice and claims of relative acceptability. In addition, social exchange theory was employed to explain why repeat cannabis tourists perceived fewer constraints than first-time tourists. Although the current study did not intend to address the importance of cannabis tourism in places where cannabis is commercially available, findings offer empirical guidance for industry practitioners and policymakers regarding cannabis use education, prevention and policy in tourism contexts; related efforts can promote the sustainable development of this tourism market while protecting cannabis tourists' physical and psychological well-being. This study makes important theoretical contributions regarding travel constraints in the unique context of cannabis tourism between first-time and repeat tourists. Findings will also enable academics, industry operators, policymakers and local residents of cannabis tourism destinations to better understand how these tourists decide whether to consume cannabis overseas. Differences in these perceived constraints between first-time and repeat tourists are discussed to highlight the dynamic nature of travel constraints.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-19
      DOI: 10.1108/APJML-06-2021-0411
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What drives SMEs to adopt e-commerce' The joint role of testosterone
           and absorptive capacity

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      Authors: Jiafeng Gu
      Abstract: The study aims to investigate the relationship between chief executive officers' (CEOs') prenatal testosterone exposure, absorptive capacity and e-commerce adoption by small and medium-sized enterprises (SMEs). Based on a study of 1,519 SMEs led by a male CEO in China, the impact of entrepreneur's digital ratio on e-commerce adoption is empirically analyzed through a multivariate logistic model. The results show that the second-to-fourth digit ratio (2D:4D), a reverse measurement of prenatal testosterone exposure, is negatively correlated with the adoption of e-commerce by SMEs. This evidence suggests that CEOs with high prenatal testosterone exposure have a higher probability of adopting e-commerce. In addition, this research indicates a positive correlation between absorptive capacity, which is defined by market innovation, process innovation and marketing innovation, and the adoption of e-commerce by SMEs. This research can contribute to the discussion by providing new insights into the antecedents of the adoption of e-commerce in SMEs.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-18
      DOI: 10.1108/APJML-07-2021-0487
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Information disclosing willingness in mobile internet contexts

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      Authors: Bill Ming Gao , Matthew Tingchi Liu , Rongwei Chu
      Abstract: This paper aims to learn about consumers’ information disclosing patterns in the mobile internet context by investigating how demographic, geographic and psychological factors influence their information disclosing willingness (IDW). Drawing on self-disclosure theory, the authors carried out simple linear regression analyses on a Chinese sample of 10,000 participants. The results revealed that significant gender differences exist between males and females in their IDW in mobile internet context, and females have higher IDW than males do. And the authors also found that first-tier (third tier) citizens have the lowest (highest) IDW in their mobile internet usage. This study offers three implications. First, this paper captures the insight of IDW within the mobile internet context, while previous studies mostly focus on the desktop internet context. Second, the results show that females have higher willingness to disclose than males do in the context of mobile internet, which is different from the findings of prior studies that females have higher privacy concerns and lower disclosing willingness in the context of desktop internet. Thirdly, this research introduces city tiers as a new approach to the study of IDW, which is one of the first studies exploring the geographical effect on information privacy.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-18
      DOI: 10.1108/APJML-08-2021-0576
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Fostering sustainable logistics businesses: the role of innovation
           ecosystems and institutional contexts for logistics firms in China

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      Authors: Yulong Liu , Henry F.L. Chung , Lili Mi
      Abstract: Drawing on institution embeddedness and the resource-based view, the authors develop a theoretical framework and empirically examine how intra-national innovation ecosystems and environmental institutions impact logistics service providers' (LSPs) technological innovation (TI) and green practices. The authors test the theoretical framework based on survey data of 328 Chinese LSPs. Archival datasets complement the survey data. The research reveals that intra-national institutional forces of formal and informal environment-related institutions can mitigate LSPs' reliance on their firm-specific advantages when engaging in TI and green practices. Results from a three-way interaction indicate that intra-national innovation ecosystems positively moderate the effects of environmental institutions. The research has three critical implications. First, the study reveals the contingency role of intra-national environment-related institutions and innovation ecosystems in shaping green logistics. Second, the study finds new results about the roles of informal environmental institutions. Finally, intra-national innovation ecosystems can override environmental institutions in influencing the green practices of LSPs. Taking a unique angle of institution embeddedness coupled with the resource-based view, the authors examined how intra-national ecosystems and environmental institutions impact LSPs' TI and green practices.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-17
      DOI: 10.1108/APJML-06-2021-0412
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Psychological consumer behavior and sustainable green food purchase

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      Authors: Waqas Mazhar , Tariq Jalees , Muhammad Asim , Syed Hasnain Alam , Syed Imran Zaman
      Abstract: The study aims to examine the role of consumer psychological attitude, subjective norm, perceived behavior control and pro-environmental self-identity on green food purchase intention. Also, it examines the effect of ecological conscious consumers' behavior (ECCB) on green intention and behavior. The study has focused on the upper-middle-class segment of Karachi. The authors have used area sampling for collecting the data. Six recruited enumerators distributed 450 questionnaires in five areas of Karachi and received 423 filled-in questionnaires. The study has used the Smart PLS version for data analysis. The study found that biospheric egoistic and hedonic values affect attitudes toward green products, and altruistic values have no effect on attitude. Also, the authors did not find any association between attitude and green purchase intention, but found that attitude stimulates ECCB. Subjective norms and perceived behavior control strongly affect green purchase intention and ECCB. The results also suggest that pro-environment self-identity and ECCB are significant predictors of green purchase intention. The authors also found that green purchase intention stimulates green food behavior. The authors have taken a holistic approach by investigating 13relationships. The authors also examined the association between hedonic values and green purchase intentions, which in the past studies have contradictory results.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-14
      DOI: 10.1108/APJML-05-2021-0317
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Enhancing competitive advantage and financial performance of
           consumer-goods SMEs in export markets: how do social capital and marketing
           innovation matter'

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      Authors: So Won Jeong , Jae-Eun Chung
      Abstract: Building on the resource-based view (RBV), this study examines the differential roles of internal and external social capital (SC) in enhancing the marketing innovation (MI), competitive advantage and financial performance of Korean small and medium-sized enterprises (SME) in export markets. In total, 197 valid cases were obtained from Korean manufacturing SMEs in the consumer goods sector. Then, a path analysis was employed to test the proposed hypotheses. First, SME internal SC positively influenced MI, whereas external SC positively influenced foreign distributor's MI (or foreign distributor MI). Second, SME MI was positively associated with foreign distributor MI. Third, no statistical differences were found in the strength of the paths from foreign distributor and SME MI to competitive advantage. Meanwhile, foreign distributor MI positively affected financial performance more than SME MI. Fourth, SME competitive advantage predicted a positive financial performance. Finally, the effect of SME MI on financial performance had an inverted “U” shape. This study fills a research gap in the MI literature by identifying MI in terms of its actors (SMEs and their foreign distributors) and examining the differential roles of internal and external SC in MI.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-13
      DOI: 10.1108/APJML-05-2021-0301
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Channel integration affects usage intention in food delivery platform
           services: the mediating effect of perceived value

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      Authors: Yung-Shen Yen
      Abstract: Structural equation modeling was conducted, and a sample with 577 consumers was investigated. Based on the stimulus–organism–response (SOR) model, this study aims to explore how channel integration affects usage intention through perceived value in food delivery platform (FDP) services. Moreover, the author also examines the moderating effects of personal innovativeness and experience on the relationships in the model. The study found that channel integration affects usage intention through perceived usefulness, perceived enjoyment and perceived price. Moreover, the moderating effects of personal innovativeness and experience are both significant in the model. This study found that perceived usefulness, perceived enjoyment and perceived price are three major values influencing the relationship between channel integration and usage intention in FDP services. Moreover, for consumers with high personal innovativeness, perceived usefulness, perceived enjoyment, social image and perceived risk affecting usage intention will be weaker than for consumers with low personal innovativeness. However, for highly experienced consumers, perceived usefulness, perceived enjoyment and perceived price affecting usage intention will be stronger than for less experienced consumers. This study suggests that practitioners should develop value-driven innovative services and activities by integrating various channels for customers. Moreover, they should segment consumers on the basis of different levels of personal innovativeness and experience to provide different strategies for increasing the intention to use the service. This study advances the extant knowledge of the SOR model in the context of online-to-offline commerce.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-12
      DOI: 10.1108/APJML-05-2021-0372
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Exploring the nexus of social media influencers and consumer brand
           engagement

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      Authors: Man Lai Cheung , Wilson K.S. Leung , Morgan X. Yang , Kian Yeik Koay , Man Kit Chang
      Abstract: Grounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands. A self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs. The results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands. This study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content. SMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-12
      DOI: 10.1108/APJML-07-2021-0522
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Research on the influence of online photograph reviews on tourists' travel
           intentions: rational and irrational perspectives

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      Authors: Zhangxiang Zhu , Xiaoqian Zhang , Jing Wang , Sixuan Chen
      Abstract: The study aims to explore the effects of photograph quality on visual appeal, perceived usefulness and viewers' travel intentions from rational and irrational perspectives while simultaneously providing some references for the management and marketing of tourism destinations. The study comprises four experiments combined with structural equation modeling to explore the influence mechanism of photograph quality on travel intentions. (1) Higher-quality photographs offer greater visual appeal and perceived usefulness to viewers, and these relationships are moderated by the photograph source. Specifically, high-quality photographs generated by other tourists have more visual appeal and perceived usefulness to viewers. However, there are no significant differences in the impact of low-quality photographs generated by other tourists and destination marketing organizations (DMOs) on visual appeal and perceived usefulness. (2) Visual appeal and perceived usefulness significantly affect viewers' travel intentions, and visual appeal positively affects perceived usefulness. (3) Travel experience positively moderates the effects of visual appeal and perceived usefulness on viewers' travel intentions. The study explores the effects of the visual appeal (irrational factor) and perceived usefulness (rational factor) associated with photograph quality on viewers' travel intentions. Photograph source and travel experiences have moderating effects on this influence mechanism.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-10
      DOI: 10.1108/APJML-08-2021-0547
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The relationship between needs, motivations and information sharing
           behaviors on social media: focus on the self-connection and social
           connection

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      Authors: Miyea Kim , Mina Jun , Jeongsoo Han
      Abstract: The purpose of this study is to investigate the factors that influence the information sharing behavior of individuals on social media. Furthermore, the study analyzes the effect that individuals’ self-connection to social media has on information sharing through self-efficacy and the effect of social-connection on information sharing through empathy. A survey questionnaire was developed and distributed to social media users from general participants in the Republic of Korea. A total of 824 valid responses were obtained. Hypotheses were tested using structural equation modeling and applying SmartPLS 3.0. The result indicated that individuals are motivated to share information through self-connection and social connection. Furthermore, the mediation analysis revealed that the effect of self-connection on information sharing in social media is mediated by self-efficacy. Also, social connection will increase information sharing not only directly but also indirectly through its positive effect on empathy. The authors focused on the basic needs of humans and tried to reveal the relationship between human needs and motivational beliefs, which are self-efficacy and empathy, and information sharing behavior on social media. Through the individual's fundamental needs that social media can satisfy, individuals will gain positive psychological benefits through using social media. This study considered what psychological benefits social media can provide.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-07
      DOI: 10.1108/APJML-01-2021-0066
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The impact of culture on millennials' attitudes towards luxury brands:
           evidence from Tokyo and Shanghai

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      Authors: Cheng Lu , Zhencong Sang , Kun Song , Kazuo Kikuchi , Ippei Machida
      Abstract: Based on the theory of social identity mechanism, this study aimed to investigate the associations with millennial consumers' need for uniqueness (NFU), susceptibility to peer influence (SPI) and attitudes towards luxury brands (ALB) under the cross-cultural context. The mediating effect of fashion innovativeness (FI) and the moderating effect of culture were examined. The data for this study were collected through a survey from 217 millennials in Shanghai and 268 millennials in Tokyo. Moderation analysis and mediation analysis using Hayes PROCESS macro were applied to test proposed hypotheses. Results show that NFU and SPI have a significantly positive effect on millennials' ALB, and fashion innovativeness plays a mediating role in this process. Furthermore, the positive impact of NFU on millennials' ALB for relatively individualistic cities (Shanghai) is stronger than for relatively collectivist cities (Tokyo). The positive impact of susceptibility to informative influence (SII) on millennials' ALB for Tokyo is stronger than for Shanghai. The research results suggest how different cultures can support marketers in effectively carrying out their business strategy. Under the cross-cultural background, the social identity mechanism behind the attitudes of millennials towards luxury brands has been widely recognised. However, little is known about how culture could moderate the social identity mechanism behind millennials' ALB. By analysing these mechanisms, this study compares the cultures of Shanghai and Tokyo and expands the previous research achievements.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-05
      DOI: 10.1108/APJML-07-2021-0468
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Encroachment in a three-echelon supply chain: manufacturer encroachment or
           distributor encroachment

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      Authors: Tian Wang , Yangyang Liang , Zhong Zheng
      Abstract: The purpose of this paper is to investigate manufacturer encroachment and distributor encroachment in a three-echelon supply chain consisting of an upside manufacturer, an intermediate distributor and a downside retailer. In this paper, the authors use the optimization theory to mathematize the proposed question and build a model. First, the authors consider sequential quantity decisions, where the encroacher decides on the direct selling quantity after determining the retailer's order quantity. Second, the authors relax this sequential decision process assumption by reconsidering a circumstance in which quantity decisions are decided simultaneously. In contrast to previous studies, this study shows that in three-echelon supply chains, the upside firm is more likely to encroach compared with the downside firm. The “bright side” of encroachment exists for all players only when the encroachment cost is at a moderate level. However, in manufacturer encroachment under simultaneous quantity decisions, the “bright side” skips the distributor but benefits the retailer directly as the encroachment cost increases from zero to a certain level. The main reason lies in that the distributor loses its pricing power because the end-market has been disturbed by the simultaneous quantity decisions. A comparison of the results of sequential and simultaneous quantity decisions reveals the merit of simultaneous quantity decisions. The authors find that the intermediate role (the distributor in our model) in three-echelon supply chains may benefit more from simultaneous quantity decisions. That is, the distributor may achieve a better profit even in a market with intensified competition. The findings of this paper contribute to the marketing science literature on encroachment. The majority of existing literature has focused on manufacturer encroachment in two-echelon supply chains. This paper innovatively investigates and compares manufacturer encroachment and distributor encroachment in a three-echelon supply chain.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-04
      DOI: 10.1108/APJML-04-2021-0225
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Fashion involvement, opinion-seeking and product variety as stimulators
           for fashion e-commerce: an investigated model based on S-O-R model

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      Authors: Alshaimaa Alanadoly , Suha Salem
      Abstract: This study's aim was to investigate the stimulators of fashion e-consumers within e-commerce environments. The study proposed a framework utilizing stimulus–organism–response (S-O-R) theory to suggest that fashion involvement and opinion-seeking would act as sociopsychological stimuli, while product variety as an objective stimulus. Perceived quality is proposed as an organism, moderated by perceived price. Consumer buying behavior within e-commerce environments presents the framework's response. The study looked at variables with deeper insights into Malaysian fashion consumers. A quantitative method was used to assess the significance of relationships within the proposed model. Partial least squares structural equation modeling technique was implemented to assess the framework's relationships with a sample size of 374. Results indicate that fashion involvement is significantly associated as a sociopsychological stimulus, with product variety being an objective stimulus for Malaysian fashion e-consumers. Perceived quality is significantly represented as an organism through the framework, and buying behavior is the latent response. Price would significantly moderate the relationship between fashion involvement and quality. Opinion-seeking was found not to be a significant stimulus for Malaysian e-consumers. Contribution of this study goes to the existing literature by providing a deeper understanding of Malaysian e-consumer behavior by applying S-O-R theory. Malaysian fashion e-consumerism was suggested to be influenced by product involvement, quality, price, opinion-seeking and product range offered; therefore, a proposed framework was demonstrated and tested.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2022-01-03
      DOI: 10.1108/APJML-06-2021-0447
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Identifying aggressive versus ethical sales supervision in B2B service
           recovery: a multilevel perspective

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      Authors: Bilal Ahmad , Da Liu , Naeem Akhtar , Muhammad Imad-ud-Din Akbar
      Abstract: The current research provides a conceptual framework that explains how sales managers' aggression across business-to-business (B2B) sales organizations triggers salespeople's surface acting, deep acting and service recovery performance. It also investigates the moderating role of ethical leadership through sales managers' aggressiveness on service recovery performance. The authors test the model using multilevel analysis with cross-sectional data of 367 salespeople from different sales organizations. The study shows that the aggression of sales managers has an adverse influence on service recovery performance. Additionally, aggressiveness among sales managers is positively connected with surface acting while adversely affecting deep acting. The study’s findings also indicate that ethical sales leadership is positively moderate among sales managers' aggressiveness and service recovery performance. The authors collected data from individual salespersons, which is the limitation; however, future studies could collect data using the dyadic approach, such as matching responses from both managers and salespersons. This method could enhance the model's internal validity. Several studies have mainly focused on positive supervision styles in the literature on service recovery. At the same time, building a negative supervision model in the B2B service recovery context, which has been persistently ignored, is noteworthy.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-28
      DOI: 10.1108/APJML-03-2021-0222
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Market orientation, performance and the mediating role of innovation
           in Indonesian SMEs

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      Authors: Clare D'souza , Marthin Nanere , Malliga Marimuthu , Mokhamad Arwani , Ninh Nguyen
      Abstract: Despite the theoretical advancements of market orientation and firm performance, there is a paucity of research regarding SMEs in Indonesia. Customer and competitor orientation were examined as two distinct constructs as per the literature, as it has been questioned for its robustness. They have been used synonymously, even though customer orientation is operationalised as a component of a market orientation construct. There is support for the argument from a theoretical point of view to keep customer orientation and competitor orientation separate. The objective of this research was to empirically test market orientation concepts on firm performance and assessing customer and competitor orientation separately. Furthermore, it also tests whether innovation plays a mediating role. A sample of 309 small and medium-sized firms was found eligible for this study. Structural Equation Modelling was used to analyze the data. A multi-industry sample of firms was used to strengthen the generalisability of the results. The sample was acquired from two databases of SMEs directory in Kudus and Pati, East Java Indonesia, participants were randomly selected. The findings show that innovation mediates the relationship between competitor orientation and firm performance, while competitor orientation had no significant relationship with firm performance. Customer orientation was found to positively influence firm performance. The role of innovation as a mediator within SMEs in a developing country opens up avenues for further research among other developing countries. By examining both the concepts of customer and competitor orientation separately and establishing relationships, we validate support for this argument both from a methodological and theoretical point of view.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-15
      DOI: 10.1108/APJML-08-2021-0624
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Organizational citizenship behaviors perceived by collectivistic
           50-and-older customers and medical-care service performance:
           an application of stimulus-organism-response theory

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      Authors: Wooyang Kim , Donald A. Hantula , Anthony Di Benedetto
      Abstract: The study aims to examine the underexplored agenda in organizational citizenship behaviors (OCBs) through the collectivistic 50-and-older customers' lens when encountering medical-care services by applying stimulus-organism-response (S-O-R) theory. The authors propose an integrative causal model derived from employees OCBs perceived by the collectivistic 50-and-older outpatients in Korean medical-care organizations and test the causal relationships using structural equation modeling (SEM). The three dimensions of OCBs are external stimuli to the synergistic relationship of both cognitive and affective organisms for enhancing the organization's external outcomes. The customers' organismic processes mediate the relationships between OCBs and the resultant outcomes. Customer satisfaction plays a pivotal role in determining customers' future behavior when converting the business relationship to friendship. The proposed integrated model provides an overall mechanism of the collectivistic customer decision process in the medical-care service setting. The integrated model helps to understand better how customers proceed mental and emotional states with the encountered services and how frontline employees offer extra-roles beyond in-roles to their customers in touching points to maintain superior organizational performance. The authors respond to the underexplored agenda in the OCB research discipline. The study is one of the few studies to examine the effect of OCBs from collectivistic customers' perspectives and apply a consumer behavior theory to explain a service organizational performance in an integrative causal model.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-14
      DOI: 10.1108/APJML-01-2021-0027
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • A decision model for efficient service design in the sharing economy: a
           service triad perspective

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      Authors: Md Maruf Hossan Chowdhury , Shahriar Sajib , Moira Scerri , Eijaz Ahmed Khan
      Abstract: Sharing economy-based service platforms are a relatively new way of delivering services that have received increasing attention from both practitioners and researchers. However, current research in the area is still developing in terms of offering practical insight in conjunction with a decision model that may help to determine optimal strategies for efficient service design in the sharing economy from a service triad perspective. Exploring this gap in the literature, this paper aims to develop and apply a decision model that enables managers to identify and prioritise the efficiency attributes of sharing economy-based services. It also aids in designing optimal strategies to enhance efficiency over time based on the insights obtained from users (buyers and sellers) and platform providers. This study adopts a mixed-methods approach. The qualitative approach comprised an extensive literature review followed by in-depth interviews, and the quantitative approach adopted the quality function deployment (QFD) integrated optimisation technique to design and prioritise the most optimal strategy emanating from the application of a decision model. The findings revealed that establishing global distribution, continued technological research and development (R&D) and enhancing the transactional platform are the most important strategies in the context of sharing economy platform providers (e.g. accommodation-based-platform service providers). This study also revealed that as the importance weights of the efficiency attributes changed over time, so too did the portfolio of strategies used to attain an optimal efficiency level. The decision model brings a richer conceptual understanding of the dynamic changes over time that occur in the business ecosystem. It also allows managers of sharing economy-based platforms to select optimal strategies and make astute decisions towards achieving efficient service design.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-13
      DOI: 10.1108/APJML-03-2021-0155
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • COVID-19 pandemic: consumers' purchase intention of indoor fitness
           products during the partial lockdown period in Singapore

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      Authors: Heetae Cho , Weisheng Chiu
      Abstract: The study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the indoor fitness products based on the elaboration likelihood model (ELM). Moreover, the moderating effect of exercise involvement was examined. A total of 283 consumers in Singapore were recruited during the partial lockdown period. Data analysis was employed using the partial least squares structural equation modeling (PLS-SEM). The results of data analysis showed that perception of COVID-19 affected argument quality of advertisement, attitude and purchase intention of indoor fitness products. Meanwhile, argument quality resulted in a favorable attitude toward indoor fitness products, which, ultimately, led to the purchase intention. In addition, exercise involvement positively moderated the influence of argument quality on attitude. The findings provide implications for businesses and researchers to understand sport consumer behavior during the COVID-19 pandemic.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-13
      DOI: 10.1108/APJML-04-2021-0235
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass
           and luxury products

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      Authors: Wonbae Pang , Jisu Ko , Sang Jin Kim , Eunju Ko
      Abstract: The COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior. Moreover, it examines consumer behavior characteristics and provides implications for future fashion marketing and merchandising strategies. This study analyzed post-pandemic consumption trends by obtaining luxury brand sales data from the Korea National Statistical Office and department stores. Moreover, it investigated luxury consumption fluctuation after the pandemic and statistically analyzed the characteristics of luxury consumers by customer level (CL) that affected sales. The results of the study showed that offline (online) clothing consumption at mass markets has decreased (increased) since the pandemic, whereas sales of luxury fashion brands at offline department stores have grown. Moreover, the in-depth analysis showed a significant sales decline (increase) for clothing-centered (leather-centered) luxury brands. If such a trend in luxury brand consumption continues, current polarization is expected to be maintained. Therefore, the study’s findings can be used as basic data in strengthening luxury brands and planning products. This is the first work to undertake a comparative study of fashion consumer behavior, before and after the pandemic, involving the mass and luxury markets in South Korea.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-10
      DOI: 10.1108/APJML-03-2021-0189
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Advertising with scarcity messages and attitudes for luxury skin-care
           products

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      Authors: Joshua Fogel , Marcelle Kim Setton
      Abstract: A number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other. College students (n = 789) were surveyed about five advertising choices for luxury skin-care products consisting of scarcity messages of high-demand, low-stock, limited-time, countdown timer and regular advertising without any scarcity message. Outcomes were product classification attitudes of functional and symbolic and psychological attitudes of persuasion knowledge and advertising skepticism. The study found that high-demand message had greater functional attitudes and greater symbolic attitudes than regular advertising. Limited-time message had greater symbolic attitudes than regular advertising. High-demand message had lower advertising skepticism attitudes than regular advertising. The authors recommend that when a luxury skin-care product is in high demand, that marketers should use high-demand messages in their advertising. Marketers of luxury skin-care products may also benefit from using limited-time message advertisements. This is the first study to directly compare the scarcity message advertising types of high-demand, low-stock, limited-time, countdown timer with regular advertising without any scarcity message.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-07
      DOI: 10.1108/APJML-01-2021-0073
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Cooperator or supporter: how can cross-boundary Macau–Zhuhai metropolis
           promote regional tourism together'

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      Authors: Xi Song , Ziying Mo , Matthew Tingchi Liu , Ben Niu , Li Huang
      Abstract: This study initiated an investigation of how the Macau–Zhuhai tourism cooperated and discussed how Macau and Zhuhai could join hands to develop tourism in the region. The study demonstrated an approach for destination marketing organizations to explore online tourist-generated content and to understand tourists' perceptions of the destination image (DI). A total of 1,291,057 reviews (535,317 for Macau and 755,740 for Zhuhai) were collected, analyzed and examined to determine how the DI s of Macau and Zhuhai changed during the period of 2015–2019 based on tourist-generated content on travel websites (TripAdvisor, Ctrip.com and Qyer.com) through a text-mining approach. The result revealed that Macau and Zhuhai were in a hybrid of competition and collaboration on tourism DI s. First, Macau and Zhuhai competed in hotel and catering industry. Macau was appealing to international tourists and provided high-end and prestigious offerings; while Zhuhai was impressed by cost-effective accommodation and food. Second, Macau diversified industrial structure with diverse “Tourism, Leisure and Recreation” and “Culture, History and Art” more than Zhuhai did. Meanwhile, Macau should balance the different demands of international and Chinese tourists. Third, complementary potentials were found in natural resources, urbanization technology and tourism innovation and related projects. The research provides valuable insights for policymakers and industrial managers on their endeavors to develop DIs. Policymakers should be able to develop supportive mechanisms and tourism facilitators to promote industrial collaboration and mutual DIs. Managers could refer to the components in the changing DIs and identify the developmental gaps and cooperation potentials in their targeted areas. The research fulfills the gap in regional tourism studies on Macau, in which the evaluation on synergetic influence and neighbor effect from Zhuhai has been underexplored. Facilitated by up-to-date data mining techniques, the study contributes to both DI and coopetition literature in tourism marketing; and this should inspire further studies on the antecedences of DI changes, resolutions to the competing interests and DIs of different stakeholders in different forms of strategic cooperation in regional tourism. The employment of DIs is an explicit demonstration of tourists' immersion and values attached to the destination, providing effective cues on the status of coopetition.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-07
      DOI: 10.1108/APJML-02-2021-0137
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Assessing measurement invariance of the CETSCALE in Guangxi, China

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      Authors: Hsiang-Lin Tang , Xuelin Liu , Qi Fu
      Abstract: This study sets about assessing measurement invariance of the widely used CETSCALE in the context of an economically disadvantageous inland city in China. The 10-item CETSCALE (Shimp and Sharma 1987) was administered to a college-level student sample (male = 55 and female = 198) in Nanning City, Guangxi Zhuang Autonomous Region. AMOS v. 20 was used to conduct confirmatory factor analysis and assess measurement invariance across gender. This study is designed to assess measurement invariance of the 10-item CETSCALE with student sample in Nanning, the capital city of Guangxi, China. The results support full metric invariance and factor variance invariance and partial scalar invariance and measurement residual invariance for the refined 5-item CETSCALE. It is found that college students in an economically underdeveloped multi-ethnic inland city like Nanning were less consumer ethnocentric than those in the affluent coastal cities. This is the first study to assess measurement invariance of the CETSCALE with student sample from an economically underdeveloped multi-ethnic inland city in China.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-07
      DOI: 10.1108/APJML-06-2021-0430
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The influence of e-customer satisfaction, e-trust and perceived value on
           consumer's repurchase intention in B2C e-commerce segment

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      Authors: Miao Miao , Tariq Jalees , Syed Imran Zaman , Sherbaz Khan , Noor-ul-Ain Hanif , Muhammad Kashif Javed
      Abstract: This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment. It investigates the mediation effect of e-customer satisfaction, e-trust and perceived value on repurchase intention. It also examines the moderating role of prior online experience. Based on the adapted questionnaire, pre-recruited enumerators collected the data from five leading business universities of Karachi. They distributed 425 questionnaires and received 415 questionnaires. The study has used Partial Least Square-Structure Equation Modeling (PLS-SEM) technique for data analysis. We have tested 20 hypotheses, of which our results do not support five, including two direct, two mediating. Our results support all the direct hypotheses except the following two: (1) delivery service affects e-satisfaction (2) customer services quality effect on trust. We did not find support for the following two mediating hypotheses (1) e-satisfaction mediates delivery services and repurchase intention, (2) service quality mediates customers' service quality and repurchase intention. Our results do not support one moderating relationship. Prior online experience moderates e-perceived value and repurchase intention. This research provides valuable information to the online retailers of B2C e-commerce, which can help them make strategies based on their consumers' behavior and encourage them to make repeat purchases from online retailing stores. It allows future researchers to replicate the model in cross-cultural studies in different product categories. We have examined the moderating effect of prior online experience between (e-satisfaction, e-trust and perceived value) on the repurchase intention.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-03
      DOI: 10.1108/APJML-03-2021-0221
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The effect of brand experiences on brand loyalty through perceived quality
           and brand trust: a study on sports consumers

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      Authors: Halil Erdem Akoglu , Oğuz Özbek
      Abstract: Adopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty. This article uses the brand resonance model to examine the above-mentioned relationship. The sample of the study consisted of 385 sports consumers between the ages of 18 and 65 years. An online survey was used to collect data and surveys were delivered to sports consumers via social media. Using SmartPLS 3.0 software, a partial least squares structural equation modeling analysis was conducted in this study. The results support the hypotheses and demonstrate the importance of quality and trust in building customer loyalty for companies in the sports industry. Brand experience has a positive direct effect on perceived quality, brand trust and brand loyalty. It has been revealed that there is an important intermediary role of perceived quality and brand trust that manages the relationship between customers' brand experience and brand loyalty. The findings of this study are essential for brands that want to develop and are included in the sports industry in the online shopping environment, which increases with the development of technology to create long-term loyalty in customers. It reveals two mediating roles in the relationship between brand experience and brand loyalty, namely perceived quality and brand trust. These research results help to understand the processes of shaping the loyalty of sports consumers towards sports brands. Unlike previous studies, it examines this relationship in the sports industry by adding new mediator variables and contributes to the development of the model.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-01
      DOI: 10.1108/APJML-05-2021-0333
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Motivation for users' knowledge-sharing behavior in virtual brand
           communities: a psychological ownership perspective

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      Authors: Ying Jiang , Junyun Liao , Jiawen Chen , Yanghong Hu , Peng Du
      Abstract: Users' knowledge sharing provides valuable resources for brand community participants and is, therefore, critical for the viability of virtual brand communities. Drawing from both self-determination theory (SDT) and psychological ownership theory, the paper aims to investigate the impact of fulfillment of three basic psychological needs on brand users' knowledge-sharing behavior and examines psychological ownership as a mediator. Survey data consisting of 316 valid responses were collected from users of Huawei Pollen Club Community. Confirmatory factor analysis (CFA) confirmed the reliability and validity of measures, and hierarchical linear regression and bootstrapping were used to test all hypotheses. Fulfillment of the need for autonomy, relatedness and competence in a virtual brand community boosts users' psychological ownership and has a positive influence on their knowledge-sharing behavior. Furthermore, psychological ownership partially mediates the relationships between the fulfillment of psychological needs and knowledge-sharing behavior. In addition, the authors found that when users participate in more offline brand activities, the positive impact of the fulfillment of the need for relatedness on psychological ownership is strengthened, while the positive impact of the fulfillment of the need for autonomy on psychological ownership is weakened. The paper contributes to the existing literature by exploring the relationships between fulfilling users' three basic psychological needs and their knowledge-sharing behavior through the mediating role of psychological ownership. The authors also provide insight into how offline brand activities interact with the fulfillment of psychological needs in virtual brand communities.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-12-01
      DOI: 10.1108/APJML-06-2021-0436
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • How does group-buying website quality for social commerce affect
           repurchase intention' Evidence from Chinese online users

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      Authors: Zhuo Sun , Hong Zhao , Zongshui Wang
      Abstract: The success of social commerce group-buying information system (IS) is not a simple accumulation of functions, but a complex process of system integration that makes it difficult to design a high-quality website to improve the conversion rate of users has become a top priority for online companies. The purpose of this study is to further improve the IS success model to adapt to the new research scenarios and explore the boundary conditions between different satisfaction and repurchase intention. In this study, the users who have used the group-buying website quality for social commerce in the last 6 months are the objects of this study. Finally, 436 valid data were collected by questionnaire survey and analyzed by Smart PLS. The results indicate that the four dimensions of website quality enhance consumers' economic satisfaction and social satisfaction, except that the path of system quality and social satisfaction is not significant. Economic satisfaction and social satisfaction also have a significant positive effect on repurchase intentions. Besides, the interactive effect of customer involvement and economic satisfaction has no significant impact on repurchase intention, but customer involvement plays a moderate role in the path of social satisfaction on repurchase intention. n order to make the IS success model better evaluate the characteristics of social commerce sites comprehensively, this present research introduces the measurement construct of interaction quality. Moreover, this study examines the effect of mechanism of economic satisfaction and social satisfaction on repurchase intention from the perspective of practical benefit and psychology. Finally, the boundary conditions of the effect of satisfaction on repurchase intention are explored.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-30
      DOI: 10.1108/APJML-04-2021-0231
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Reward the inductor or inductee' The effect of the inductee's altruism
           on a shopping guide platform

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      Authors: Xiaojing Zhang , Yulin Zhang
      Abstract: This study highlights the effect of an inductee's altruism on referral reward programs (RRPs) on an online shopping guide platform to determine the optimal RRP and referral reward allocation under a Cashback and Referral RRP. The authors consider a Stackelberg game with a platform, seller, inductor and inductee, where the inductee's altruism plays a vital role in determining the optimal RRP in equilibrium. The authors show that the conditions under which it is optimal to reward the inductor only or reward both inductor and inductee are equal or unequal depending on the degree of the inductee's altruism. Suppose the platform is unable to dynamically decide the commission fee. In that case, the platform may not always be involved in RRPs and will gradually reduce the rewards for inductees as the altruism increases. This study focuses on a free-to-consumers model where sellers pay membership fees. Thus, this study has limitations regarding other pricing schemes such as a model in which consumers pay a fee while sellers do not or a model in which both types of users pay fees. This analytical work can help platforms optimize referral reward strategies and referral reward allocation considering the influence of an inductee's altruism. In a Cashback and Referral RRP on a shopping guide platform, the authors provide applicable conditions for the platform to involve in the RRPs when rewarding an equal bonus for the inductor and inductee first. Further, the authors show the optimal referral reward strategy and referral reward allocation when giving the different bonuses to the inductor and inductee.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-30
      DOI: 10.1108/APJML-06-2021-0421
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Deciphering the impact of responsiveness on customer satisfaction,
           cross-buying behaviour, revisit intention and referral behaviour

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      Authors: Deepika Sharma , Justin Paul , Sanjay Dhir , Rashi Taggar
      Abstract: The ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour. Data were collected via a survey answered by 793 fashion customers from India, and for data analysis, partial least square structural equation modelling (PLS-SEM) was employed. Path analysis was used to determine the interrelationships amongst the constructs used in the study. The standardized path coefficients depict competitive responsiveness as the highest contributor of retailers' responsiveness followed by service responsiveness, employee responsiveness and customer responsiveness. The findings suggest that customer satisfaction acts as the biggest contributor to referral behaviour followed by cross-buying behaviour and revisit intentions. This study has made a substantial contribution to fashion apparel retailing. The findings revealed that responsive retailing influences the customers' post-purchase behaviour as they engage in more cross-buying, revisiting and referral behaviour. The retailers are encouraged to carefully monitor their preparedness to deliver a combination of sensory, emotional, cognitive and social experience to their customers.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-30
      DOI: 10.1108/APJML-07-2021-0465
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The impact of customer organization socialization: a moderated
           mediation model

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      Authors: Hongshen Liu , Zhihui Huang
      Abstract: Based on a dyadic perspective, the purpose of this paper is to include the contributions of employee and customer in a service process and to examine the underlying mechanism of customer organization socialization on service performance. The authors used a unique survey data pertaining to the service industry. The authors collected their data from multiple sources (customers, front-line employees and these employees' managers) in the divisions of a large service organization – Ping An Insurance (Group) Company of China. The authors adopted hierarchical regression moderated path analysis approach to examine our moderated mediation model. The authors find that both the quality of customer service and the quality of employee service play as moderators in the relationship between customer organization socialization and service performance. And quality of customer service moderates the relationship between customer organization socialization and quality of employee service. The literature has focused primarily on service performance improvement based on the dyadic perspective of customer and employee. The research develops a moderated mediation model and contributes to the literature by empirically examining customer organization socialization.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-30
      DOI: 10.1108/APJML-09-2021-0669
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The effect of consumer resistance to innovation on innovation adoption:
           the moderating role of customer loyalty

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      Authors: Yang Sun , Wenmei Ding , Chen Weng , Isaac Cheah , Helen Huifen Cai
      Abstract: The purpose of the study is to construct a relationship model between the consumer resistance to innovation (CRI) and innovation adoption, and the study selected the customer loyalty as the moderating variable. Based on questionnaire survey and regression model analysis, the study analyses the psychological processes and formation mechanisms that they either resist or adopt innovation by exploring users' attitudes towards smartphone application updates. The results showed that innovation resistance negatively affected innovation adoption, and consumers are more likely to adopt innovations simply under the influence of customer loyalty. In addition, the moderating effect of customer loyalty is different in that how the three dimensions of innovation resistance influence innovation adoption. From the perspective of affective response, when consumers become emotionally disgusted with innovative products, loyalty can hardly change their minds. When consumers' resistance to innovation comes more from cognitive evaluation or functioning, loyalty is more likely to change their resistance. The paper tests mechanism between customer resist the new product and new product adoption and the moderate effect of customer loyalty.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-30
      DOI: 10.1108/APJML-12-2020-0865
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Can you represent me' The influence of consumers' self-congruity on
           their brand loyalty behavior

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      Authors: Xiaoling Zhang
      Abstract: This study aimed to verify the impact of consumers' self-congruity on brand loyalty behavior when stock-out happens; the role of the psychological reactance theory as a mediator was assessed. Data collection was carried out in the form of a questionnaire survey. Data from 417 respondents were analyzed, and structural equation modeling was applied to test the hypotheses. The findings revealed the positive significant impact of consumers' self-congruity on their brand loyalty behavior, and the mediating effect of psychological reactance between self-congruity and consumers' brand loyalty behavior. This study offers retailers/brand owners a deeper understanding of the remedy strategy needed to reduce the sales loss in their firms when stock-out happens. This study provides a theoretical and empirical test on the influence of consumers' self-congruity on their brand loyalty behavior, bringing consumers' psychological reactance into the research as a mediating factor, thereby enriching the existing research on consumers' out-of-stock reactions.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-26
      DOI: 10.1108/APJML-04-2021-0238
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Value co-creation for developing cultural and creative virtual brand
           communities

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      Authors: Longshan Chen , Leping Yuan , Zhangxiang Zhu
      Abstract: This study aims to explore the value co-creation for developing cultural and creative virtual brand communities (CCVBCs) by developing a conceptual framework based on the stimulus-organism-response framework, social cognition theory (SCT) and social exchange theory (SET). The proposed conceptual framework was developed from a comprehensive review of the related literature. This study tested and validated the proposed framework using partial least square structural equation model based on the data collected through a survey. First, perceived hedonic benefit was positively affected by content personalization, user interaction design and technological innovation. Perceived social benefit and perceived self-achievement benefit were positively affected by user interaction design and technological innovation. Second, user content creation behavior was affected by perceived social benefit and perceived self-achievement benefit; user browsing behavior was significantly affected only by perceived hedonic benefit, and interaction behavior was significantly affected by perceived hedonic benefit, perceived social benefit and perceived self-achievement benefit. Third, perceived social benefit and perceived self-achievement benefit partially mediated the relationship between user interaction design and interaction behavior. As for the influence of technological innovation on interaction behavior, however, and the influence of user interaction design and technological innovation on content creation behavior, both perceived social benefit and perceived self-achievement benefit had complete mediation. This study found that the characteristics of developing CCVBCs affected perceived benefit in participating in the value co-creation process. The results contributed to the value creation research by enriching the understanding of user value co-creation in developing CCVBCs.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-24
      DOI: 10.1108/APJML-04-2021-0253
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Diagnosing the service quality of perishable-food logistics:
           temperature-sensitive milk delivery

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      Authors: Pei-Ju Wu , Liang-Tay Lin , Chi-Chang Huang
      Abstract: High-quality cold-chain logistics are key to effectively managing the quality of temperature-sensitive foods. Hence, this study investigates the service quality of such logistics, using a real-life case of temperature-sensitive milk delivery. This study focuses on developing business analytics for quality control in cold-chain perishable-food logistics, grounded in normal accident theory and stakeholder theory, and tests them using real-world data. The empirical business-analytics results indicate that cargo locations, logistics status and delivery times are the essential factors that influence the quality of temperature-sensitive milk. This study confirms that a combination of normal accident theory and stakeholder theory can be usefully applied to the development of strategies for managing perishable-food logistics. As such, its proposed business analytics provide a fresh foundation for research on logistics quality management. The balance between efficiency and service quality in a logistics system should be assessed carefully, and logistics companies should collaborate with their stakeholders and can help to mitigate potential cold-chain risks. This pioneering analytical study explores the essential quality issues that confront cold chains and demonstrates how to extract vital insights from temperature-sensitive food logistics monitoring data. As such, it represents a noteworthy contribution to the field of logistics quality management.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-19
      DOI: 10.1108/APJML-04-2021-0255
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Attributes of product advantage and choices for manufacturer–retailer
           formal governance: the case of new product launch

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      Authors: Songyue Zheng , Liping Qian , Pianpian Yang
      Abstract: This study examined how the technological (tech) advantage and market advantage of new products influence the level of formal channel governance and, in turn, affect the success of new products in the presence of relational governance. The hypotheses are tested using the partial least squares approach to analyse survey data collected from 392 retailers of customer goods in China. The results indicate that tech advantage and market advantage lead to an increase in retailers' transaction-specific investments (TSIs) and contract explicitness, respectively; the positive effect of market advantage on a retailer's TSIs will gradually decrease and will even become negative beyond a certain point. The relational governance mechanism can substitute for the effects of contract explicitness on improving new product success. This research provides a new perspective for understanding new product advantage and exerts an initial effort to empirically distinguish between tech advantage and market advantage. It enriches the innovation literature by examining the governance of new product launches through retailers and explores the effects of formal and informal governance on channel cooperation performance in the new product launch stage.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-19
      DOI: 10.1108/APJML-05-2021-0366
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Backfires on firms' intangible assets of the casino industry in Macau and
           Las Vegas: investigating advertising expenditure

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      Authors: Li Huang , Matthew Tingchi Liu
      Abstract: This study quantifies the casino-industry-specific intangible assets and brand equity models from a different perspective (relative to Interbrand approach, or EquiTrend approach) to investigate the relationship between advertising expenditure and firms' intangible assets in the casino industry. This study collected the casino's data from the financial reports during the period of 2007–2018. The proposed model incorporates a brand structure moderator, and the peculiar characteristics (e.g. ΔS, HHI) of the casino industry based on previous research. We constructed three models for dependent variables using Tobin's Q−1. Model (1, 2, 3) as the primary regressions to firms' intangible assets (and thus serving as tests of hypotheses), as depicted in the diagrams of the firm's brand equity in different scenarios. The results suggest that: (1) advertising expenditure has an adverse effect on firms' intangible assets; (2) the coefficients associated with brand structure dummy variables are both positive and significant; and the adverse effect is stronger for firms with house-of-brand's (HOB) and brand of house (BH) structure than for those with mixed branding structure (BH-HOB hybrid); (3) global brands have higher brand equity than local brands, with higher variance over time. This study gives new evidence of the negative effect of advertising on the casino industry, which primarily reports the adverse effect of advertising in a sinful industry. Meanwhile, the proposed FBBE models can be an efficient tool to monitor a firm's annual brand equity performance with respect to their major competitors in the market.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-18
      DOI: 10.1108/APJML-07-2021-0540
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Warmth or competence' The effects of cool and cuteness on the
           perceived quality of digital products

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      Authors: Baoku Li , Yafeng Nan , Ruoxi Yao
      Abstract: The purpose of this paper is to explore the effect of cuteness and cool on the perceived quality of digital products, the mediating effect of brand perception (warmth and competence) and the moderating effect of the individual perception level. This paper utilizes experimental design and survey methods to collect data and the ANOVA, independent sample t-test and bootstrap analysis methods to verify the assumed hypotheses. Studies 1 and 2 demonstrate that cuteness (vs cool) is more likely to promote the perception of brand warmth (vs competence), and the brand perception plays a mediating role between cuteness (cool) and the perceived quality. Study 3 replicates the findings of Study 2 and indicates that people with high-cuteness (vs low-cuteness) perception are the same to perceive the brand warmth to promote the perceived quality of digital products, but people with high-cool (vs low-cool) perception are more likely to perceive the brand competence to promote the perceived quality of digital products. Based on the conclusions in this paper, marketers could emphasize the cool information of digital products in advertisements to promote the perceived quality to promote younger consumers' willingness to pay (WTP). Furthermore, firms could shape warm brand images by the perception of cuteness because cuteness is positively associated with the warmth of brand perception (e.g. the logo of Three Squirrels, a Chinese nut business brand that consists of three cute squirrels). From a theoretical standpoint, this paper contributes to the brand perception when consumers accept product information with the characteristics of cuteness or cool. Second, a model of perceived quality of digital products is built based on the stereotype content theory. Third, this paper considers individual perception levels on cuteness and cool as the boundaries to conduct further conceptual model.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-17
      DOI: 10.1108/APJML-06-2021-0413
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Sales promotion: the role of equity sensitivity

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      Authors: Kim-Shyan Fam , James E. Richard , Lisa S. McNeill , David S. Waller , Honghong Zhang
      Abstract: This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase experience (PE). The study examines data from a survey of 284 Hong Kong consumers, using a shopping mall-intercept method. Every third person walking past the researchers was asked to participate in the survey. After obtaining their permission, those agreeing to take part in the study were surveyed either inside or outside of the shopping complex. The face-to-face intercept surveying method also increases confidence in sample and response reliability. The study finds that ES has a significant positive relationship with evaluations of the retail PE. Consumers identified as “Benevolents” were significantly more positive towards SPs and reported significantly higher satisfaction with the PE. In contrast, consumers identified as “Entitled” were less positive towards SP and less satisfied with the PE. In addition, noncash SPs significantly positively influenced Benevolents' PE. The current study extends and expands equity theory and ES research by applying these concepts to consumer SPs. The study is limited to an examination of common consumer purchases, across different product categories and SP types. While this allows us to examine the relationship between SP attitudes, ES and purchase satisfaction, future comparisons between individual sales promotion techniques (SPTs) and specific consumer profiles are recommended. From a retail perspective, it is important to understand individual differences and what influences and motivates the consumers' retail PE. Retail managers are advised to track customer purchases and satisfaction levels linked to SPs as this would allow for the identification of which customers are more likely to fit the Entitled or Benevolent psychological profiles and predict their likely responses to SP offers. To date, there has been little research on individual psychological differences between consumers when offered SPs at retail stores. The current study contributes to the marketing literature by extending the price fairness equity model to the retail PE, thereby addressing a prominent gap in the literature.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-16
      DOI: 10.1108/APJML-04-2021-0249
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The more envious the consumer, the more impulsive' The moderating role
           of self-monitoring and product type

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      Authors: Jinsheng Cui , Mengwei Zhang , Chaonan Yin , Li Li , Jianan Zhong
      Abstract: This paper aimed to explore the influence of envy on impulsive consumption from aspects of the internal psychological mechanism and boundary conditions. Based on social comparison theory, four studies were conducted in this research: The first study explored the effect of envy on impulsive consumption; the second study explored the moderating effect of self-monitoring and the mediating effect of materialism; the third study explored the moderating effect of product type and the fourth study explored the effectiveness of social comparison contexts on the arousal of envy. Study 1 showed that envy could significantly trigger consumers' impulsive consumption. Study 2 indicated that participants experiencing self-monitoring had a higher level of materialism and a stronger propensity to consume impulsively once the emotion of envy emerged. Study 3 suggested that when participants were more envious, their levels of materialism increased with more impulsivity to buy material products. Study 4 revealed that upward comparisons led to a higher level of envy and re-validated the mediating role of materialism between envy and impulsive consumption. This study provides evidence for the association between envy and consumer behaviour and clarifies the underlying mechanisms of the relationship between envy and impulsive consumption. Marketers could take advantage of consumers' envy after social comparisons without damaging brand image. First, this study extended the effects of envy on consumer decisions, suggesting that envy stimulates impulsive consumption by increasing consumers' materialism. Second, this study revealed the boundary condition of product type, namely, material and experiential.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-16
      DOI: 10.1108/APJML-06-2021-0399
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • To create the value of indigenous tourism in multicultural market based on
           tourists' cultural experience

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      Authors: Yin-Ju Chen
      Abstract: Tourism development can reduce the economic disadvantages of indigenous tribes; however, it is also reproached for the destruction of local culture. The challenge for tourism and culture is to reach those diverse audiences through a multicultural marketing perspective for managers to make decisions. Therefore, learning the activity preferences of tourism experiences and creating the value of indigenous tourism by strategies are essential indicators of this research. The knowledge lacks cultural understanding and the acceptance of prices concerned with indigenous tourism. This research introduces the value of cultural experience into indigenous tourism experiences and establishes a link between the attributes of tourists' preferences and tourism. The data mining methods are used to analyze relevant indigenous tribal data on the cultural experience. By providing a different quality of service for various tourists, it is expected to improve the sustainable tourism of the tribe through the experiential value of different attributes and strategies of push–pull factors. The experiential activities are based on second-hand data collected from Taitung's indigenous tourism activities, and sample data are the domestic tourism experiences of tourists over the past year. Through empirical analyses, the attributes of tourists' preferences can create the value of the cultural experience for indigenous tourism. This research explores how indigenous cultural experience can be communicated via learning the value of cultural experience to formulate effective strategies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-15
      DOI: 10.1108/APJML-01-2021-0036
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Does social capital provide marketing benefits for startup business'
           An emerging economy perspective

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      Authors: Kumar Mukul , Neeraj Pandey , Gordhan K. Saini
      Abstract: This study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues faced by startup firms in emerging markets and examines how they leverage their social capital to reach out to their customers and other stakeholders for marketing their products and services. The case study analysis using the abduction method, semi-structured interview and content analysis were used for answering the research questions. This study finds the importance of developing social capital by startups for marketing activities. Social capital also acts as a strategic advantage that the competitors cannot easily emulate. Findings show that the development of social capital happens through the network of startup entrepreneurs and social connections involving customers, dealers and suppliers, among others. This study is a novel attempt to emphasize the potential of social capital for marketing activities in a startup firm. This study expands the literature on social capital with a marketing perspective in an emerging economy context. The academic and managerial implications have also been highlighted in the study.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-11
      DOI: 10.1108/APJML-02-2021-0142
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Hedonic shopping experience, subjective well-being and brand luxury: a
           comparative discussion of physical stores and e-retailers

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      Authors: Ken Kumagai , Shin'ya Nagasawa
      Abstract: The study explores the influence of shopping channels on the hedonic shopping experience, contributing to subjective well-being (SWB) based on the purchased branded product. It also assesses the variations in these effects according to brand luxury. The purpose of the paper is to provide strategic suggestions for building luxury apparel distribution tactics that balance maintaining brand luxury with business growth through both physical stores and digital stores (e-retail). Based on 418 samples collected in Japan, consumers' perceptions of hedonic shopping value and SWB are examined according to two channel factors, such as physical retail vs e-retail and mono-brand stores vs multi-brand stores. Additionally, the moderation effects of brand luxury are discussed. Multi-group path analyses reveal that physical mono-brand stores contribute to hedonic shopping value. In addition, this experiential value is found to increase SWB, especially when the brand luxury level is high. These findings suggest that managers should place a high level of importance on consumers' shopping experiences via physical direct retail especially in the case of a higher luxury level, even in today's highly developed digital environment. The current study uniquely discusses the effects of shopping channels and experiences on SWB based on an acquired branded product, i.e., an evaluation of the outcome of shopping behavior and product acquisition. The study also reinforces the importance of physical stores suggested in previous luxury research.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-11
      DOI: 10.1108/APJML-04-2021-0256
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Assessing word-of-mouth reputation of influencers on B2C live streaming
           platforms: the role of the characteristics of information source

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      Authors: Lin Wang , Zhihua Wang , Xiaoying Wang , Yang Zhao
      Abstract: The purpose of this paper is to assess the influence mechanism of the word-of-mouth reputation of influencers. This study explored word-of-mouth reputation from four characteristics of information source of influencers: credibility, professionalism, interactivity and attractiveness. The grounded theory was used to extract the characteristic indicators of influencers and used questionnaire surveys to obtain 218 valid samples. The fuzzy-set qualitative comparative analysis (fsQCA) was used for the configuration analysis. The results revealed the following: (1) a causal asymmetric correlation exists between the driving mechanism of high word-of-mouth reputation and non-high word-of-mouth reputation; (2) influencers matching high word-of-mouth reputation comprises potential, developmental and almighty types, whereas live streaming influencer matching non-high word-of-mouth reputation comprises elementary and groping types; and (3) all factors must be combined to play a role, and neutral permutations of two solutions were found among the three overall solutions to attain high word-of-mouth reputation; (4) the combination of high user activity and high exposure is the core configuration that results in high word-of-mouth reputation. This study provides recommendation for consumers, live streamers, brand and e-commerce platform on how to promote the sustainable and healthy development of influencer marketing. This study focused on elucidating how the characteristics of information source affect the word-of-mouth reputation of influencers and have a reference value for the research on word-of-mouth reputation in the context of live commerce.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-05
      DOI: 10.1108/APJML-03-2021-0197
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Examining the impact of external reference prices on seller price image
           dimensions and purchase intentions in pay what you want (PWYW)

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      Authors: Shivam Rai , Preeti Narwal
      Abstract: Pay what you want (PWYW) is a participative pricing mechanism that permits customers complete freedom to choose prices. PWYW literature reports the influence of external reference price (ERP) on customers' price decisions and payments. The current research examines the influence of ERP presence, salience and understanding at the seller level by analysing customers' perceptions of seller price image dimensions and purchase intentions. Study 1 tests the impact of ERP presence and salience in controlled lab settings while Study 2 takes this investigation further by including the moderating effect of ERP understanding on seller price image dimensions and purchase intentions in online settings. Results illustrate the positive impact of ERP presence on all seller price image dimensions excluding the perceived price level. Perceived price fairness mediates the impact of ERP presence on perceived value. ERP salience positively impacts price processability. ERP presence and salience attached to it positively impact customers' purchase intentions through seller price image dimensions. This is possibly the first paper to investigate the ERP effect on seller price image dimensions in a PWYW context that lacks fixed posted prices.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-02
      DOI: 10.1108/APJML-04-2020-0204
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The effect of consumer-based brand authenticity on customer satisfaction
           and brand loyalty

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      Authors: Adem Uysal , Abdullah Okumuş
      Abstract: The purpose of this study was to determine the effect of consumer-based brand authenticity (CBBA) on customer satisfaction (CS) and brand loyalty (BL). The moderating effect of the variable “alternative attractiveness” in the relationship between CS and BL was further investigated. The study compared and analyzed the difference between global sportswear brands and domestic ones and the difference between global chocolate brands and domestic ones in terms of CBBA, CS, BL and attractiveness of alternatives (AA). Structural equation modeling and multigroup analysis were conducted in order to analyze the data collected from 600 consumers via face-to-face survey. The results showed that quality commitment and heritage-sincerity, which are subdimensions of CBBA, had a significant positive effect on CS. Additionally, both of them affected CS differently in the comparison of the global brands with the domestic ones. Furthermore, CS had a significant positive effect on BL, and AA had a negative effect on BL. This study deepens the insights into the effects of antecedents of CBBA on CS and BL, enhancing the research with quantitative analysis through two different product groups. The study provides important cues on which antecedents of CBBA help to strengthen the authenticity of brands of Turkish and global origin, and also differs in that it examines to what extent the effect of CBBA on CS and BL varies across global and domestic brands.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-02
      DOI: 10.1108/APJML-05-2021-0358
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • “I buy green products for my benefits or yours”: understanding
           consumers' intention to purchase green products

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      Authors: Ying Sun , Tieshan Li , Shanyong Wang
      Abstract: This research aims to conduct a comprehensive conceptual model and empirical validation of the integration of negative (ego-centric) and positive (altruistic and ego-centric) drivers of green buying based on social dilemma theory and psychological egoism theory. Data were collected using a self-administered questionnaire survey and analyzed with hierarchical regression analysis. The results indicate that moral obligations, green self-identity, environmental concern and social pressure are positively related to green purchase intention, while perceived cost of green purchasing and price sensitivity are negatively. Meanwhile, social pressure positively moderates the relationship between price sensitivity and consumers' green purchasing intention, but negatively moderates the relationship between perceived cost of green purchasing and consumers' green purchasing intention. First, this study is a comprehensive model of the concept and empirical validation of the integration of negative (ego-centric) and positive (altruistic and ego-centric) drivers of green buying. Specially, this study emphasizes the neglected importance of positive ego-centric factors of green consumer behavior. Second, this study explicitly incorporated the moderating effect of social pressure in the context of China. Since green buying is a social dilemma, the changes in this social dilemma after being affected by social pressure under the Chinese collectivist culture are also worth noting. Third, little is known about what motivates green consumption in emerging economies, and this has been hampered by a lack of cultural knowledge, conceptual richness and behavioral research that critically analyses consumer behavior.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-11-01
      DOI: 10.1108/APJML-04-2021-0244
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Designing two-period decentralized service chain incentives with the
           consideration of customer acquisition and retention

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      Authors: Tian Wang , Yunan Duan , Yangyang Liang
      Abstract: The authors address a two-dimensional (both customer acquisition and retention) incentive in a decentralized service chain consisting of a risk-neutral brand and agent (or averse).  The authors focus on the relationship between acquisition and retention, that is, retained customers (repeated purchases) are based on and come from the acquired (new) customers in the former period. The authors also design a two-period separate incentive on both dimensions. The authors found that a targeted incentive strategy should be applied for achieving more revenue when the incentive intensities are relatively small. Otherwise, the brand needs to adjust the targeted incentive strategy into incentivizing the opposite dimension, particularly on acquisition. Under the optimal contract, the brand needs to be very careful with deciding the fixed part of the incentive salary and the incentive intensities on both dimensions. For example, the fixed salary initially decreases and then increases in the incentive intensities. For the optimal incentive policies, the brand should incentivize acquisition but outsource retention if the agent is risk-neutral. When the agent is becoming risk-averse, the brand should lower its incentive intensity as the risk degree and variances become larger. Interestingly, the brand may benefit from introducing risks. The study contributes to the literature by considering the following points. First, the authors extend the principal-agent incentive model by considering two-period decisions of customer acquisition and retention. Second, based on the two-period principal-agent problem, the authors design separate incentive intensities on acquisition and retention, respectively. While, most of the literature focused on acquisition incentives. Third, different from other works focusing on either risk-neutral or risk-averse environments, the authors consider both and compare the cases of risk-neutral and risk-averse to analyze the impact of risk on the optimal decisions and the brand's expected profit.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-28
      DOI: 10.1108/APJML-01-2021-0054
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • From appearance comparison to fitness intention: mediating roles of
           appearance-based exercise motivation and perceived behavioral control

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      Authors: Bo Pu , Lu Zhang , Wenyuan Sang , Siyu Ji
      Abstract: This study aims to explore the influence of appearance comparison on fitness intention. Specifically, it analyzes the mediating effect of appearance-based exercise motivation and perceived behavioral control between appearance comparison and fitness intention. 434 samples were obtained by the network survey in China. Hierarchical regression analysis and the Hayes' SPSS PROCESS macro were used to verify the hypotheses. Appearance comparison has a positive influence on fitness intention. Appearance-based exercise motivation mediates appearance comparison and fitness intention. Appearance comparison can produce a positive effect on fitness intention via appearance-based exercise motivation and perceived behavioral control in sequence. The findings have some practical implications for both individuals and fitness center managers. First, people can view appearance comparison rationally, understand the process of its transformation into fitness intention and enhance fitness intention. Second, fitness center managers can make some reasonable marketing plans according to this study. This study explores the positive effects of appearance comparison combining social comparison theory, social cognitive theory and the theory of planned behavior. It contributes to extant literatures about appearance comparison and fitness intention by promoting the understanding of the influence mechanism of fitness intention.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-28
      DOI: 10.1108/APJML-05-2021-0313
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Understanding entity shared product usage: an innovation-adoption coupling
           model

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      Authors: Chuanhong Chen , Xueyan Li
      Abstract: Consumer adoption of shared products is a prerequisite for successful commercialization. The purpose of this paper is to explore what innovative characteristics of entity shared products can accommodate consumers' concerns and are likely to motivate adoption of consumers. This paper used a conceptual model that combined the innovation diffusion theory and technology acceptance model to explore shared products adoption. It identified the direct and indirect effects of perceived app ease of use/online, perceived convenience of access/offline, perceived utility advantages and personal innovativeness on shared products adoption intention. Structural equation modeling was used for analyzing the questionnaire data from a sample of 479 users who used entity shared products such as shared cars, shared bicycles and shared power banks for mobile phones. The empirical tests indicate that perceived utility advantages based on market innovation, perceived accessibility of usage rights based on technology innovation (including perceived app ease of use/online and perceived convenience of access/offline) and consumer personal innovativeness are the key factors affecting consumer adoption. This paper constructs an innovation-adoption coupling model of entity shared products to understand shared products usage. The findings provide useful practical guidance for the design and development of shared products and “usage rights economy” business applications.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-22
      DOI: 10.1108/APJML-04-2021-0279
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Consumer retention in two-wheeler industry: a moderated mediation model

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      Authors: Gunjan Malhotra
      Abstract: This paper aims to understand two-wheeler consumer retention behavior by examining their perception of service evaluation variables (such as service quality, perceived product quality and perceived consumer value), brand image and consumer empowerment that may trigger consumer satisfaction. The study comprised a simple random sampling technique and conducted a survey (n = 284) using a structured questionnaire. The study analyzed the data using SPSS AMOS version 25 and PROCESS macros for analysis. The study results show that service evaluation variables work best in leading to consumer retention in the two-wheeler industry. This relationship is further strengthened in the presence of consumer empowerment, brand image and consumer satisfaction. The current study is one of the first studies in the two-wheeler industry that examine the relationship between service evaluation variables and consumer retention using direct, mediation and moderation effects.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-21
      DOI: 10.1108/APJML-03-2021-0187
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Implicit vs explicit expression on advertising in a cross-cultural study:
           the mediating role of processing fluency and number of alternatives

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      Authors: JaeHyun Yoon , Hanku Kim
      Abstract: This study aims to examine the moderating effect of culture on the phrase expression type that affects product attitude. Moreover, to identify the mechanism by which these effects occur, the authors investigated the mediating role of processing fluency, and examined how such a mediating effect of processing fluency varies with number of alternatives. Three experiments were conducted to verify the hypotheses presented in this study. Experiment 1 tested the effects of phrase expression type and culture on product attitude; a two-factor design (phrase expression type: explicit expression vs implicit expression) was applied, and culture was classified according to nationality. Experiment 2 tested the mediating effect of processing fluency on product attitude, using the same approach as Experiment 1. Experiment 3 tested the moderated mediating role of the number of alternatives, a between-group experimental design of 2 (phrase expression: explicit expression vs implicit expression) × 2 (number of alternatives: many vs few) was applied. Experiment 1's results demonstrate that product attitude is more favorable when implicit expressions are used for Asians, whereas it is more favorable with explicit expressions for Westerners. Experiment 2 verifies that the interaction effect between phrase expression type and culture on product attitude is mediated by processing fluency. Experiment 3's results demonstrate that the number of alternatives moderates the mediating role of processing fluency for Westerners, but has no effect on the processing fluency for Asians. This study provides novel insights and expands the field of study of phrase expression types by separating the ambiguous boundaries among phrase presentation types. Furthermore, this study provides practical guidelines for establishing effective advertising strategies for companies by suggesting suitable phrase expression types based on culture.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-21
      DOI: 10.1108/APJML-04-2021-0289
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Perceived constraints to sex tourism overseas: scale development and
           validation

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      Authors: Tianyu Ying , Jun Wen , Edmund Goh , Shaohua Yang
      Abstract: The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and little is known about factors inhibiting tourists' procurement of commercial sex when traveling. Therefore, this study explored male Chinese tourists' perceived constraints during decision-making and developed a comprehensive scale to assess constraints to commercial sex consumption overseas. Data were obtained from male Chinese tourists purchasing commercial sex while traveling overseas. This study involved a four-stage process as recommended by Churchill (1979) for scale development research. In Stage 1, preliminary items were generated through a comprehensive review of the constraints literature and in-depth interviews with 16 sex tourists, which generated an initial 26 items. During the second stage to purify the measurement items, six items were eliminated, resulting in 20 items. Stage 3 involved exploratory factor analysis (N = 275) to extract the scale's underlying factor structure. Results revealed a five-factor structure with sufficient evidence of internal reliability given Cronbach's alpha coefficients between 0.722 and 0.843. The final stage included confirmatory factor analysis (N = 259) to verify the scale's reliability and validity. Ultimately, 20 items were developed to measure sex tourists' perceived constraints toward engaging in commercial sex services overseas based on five factors: structural constraints, intrapersonal constraints, interpersonal constraints, value conflicts and service supply–related constraints. This study advances the scope of sex tourism research by verifying how these five constraints are independent, generalized and can influence the procurement of sexual services overseas. This study is the first in sex tourism research to explore the difficulties facing sex tourists. Results offer marketers important insight on how to better address these constraints while providing a safe and legal sex tourism experience.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-21
      DOI: 10.1108/APJML-09-2021-0640
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Willingness to pay for traditional ready-to-eat food packaging: examining
           the interplay between shape, font and slogan

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      Authors: Afred Suci , Sri Maryanti , Hardi Hardi , Nining Sudiar
      Abstract: This paper investigates how to design traditional ready-to-eat food packaging by manipulating its shape, font and slogan to promote consumer buying intention and willingness to pay (WTP). Two package designs, interplaying the square shapes (vertical vs horizontal), font formality (formal vs less formal/casual) and slogans (ethno-positioning vs short and catchy), were created and tested in an online experiment with 483 participants. The results revealed that the differed package designs elicited relatively equal levels of attractiveness to consumers and their buying intentions. However, the designs significantly differentiated consumers' WTP. The results further show the significant direct and indirect effects on WTP of packaging attractiveness when it is moderated by package designs and mediated by buying intention. However, the varied package designs did not have significant direct or indirect impacts on WTP when mediated by packaging attractiveness and buying intention. The vertical square-shaped packaging, written in a less formal font and highlighting a short and catchy slogan, is more financially promising for marketers to get a better price for local food products perceived as hedonic and bought impulsively on casual occasions. Furthermore, besides prominent package design elements such as font, color, size, material and picture, packaging designers or marketing practitioners should consider other supporting factors, such as shelf efficiency. This study complements existing studies of “cue utilization theory” and “packaging design theory” by demonstrating the importance of extrinsic packaging cues, such as shape, font style and slogan, in improving consumers' WTP for traditional food products. The study also fills some gaps in the literature by exploring the direct, mediating and moderating relationships between package design, packaging attractiveness, buying intention and WTP, especially in an emerging market such as Indonesia.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-19
      DOI: 10.1108/APJML-04-2021-0233
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Buyer–supplier collaborative cost sharing and the performance of fresh
           

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      Authors: Wucheng Zi , Guodong Li , Xiaolin Li , JiaYu Zhou
      Abstract: This study explores how collaborative cost sharing between the buyer and the supplier in cold chain equipment and marketing and advertising affects the performance of a fresh agricultural produce supply chain (FAP-SC). We use a contingency approach to modeling different scenarios and analyzing how fairness perception, interplaying with corporative–retailer cost sharing., influences the performance of fresh agricultural produce cold chains. The findings of the research highlight the crucial role of the retailer's fairness concern. When the retailer's fairness concern is absent, cost sharing (in cold chain equipment and marketing and advertising) is found to help boost demand and enhance the profits of members of the supply chain; bilateral cost sharing is found to have a more significant impact than unilateral cost sharing. When the retailer's fairness concern is taken into account, however, cost sharing is found to reduce demand at a lower level of fairness coefficient but increases demand at a higher level of fairness coefficient; bilateral cost sharing boosts both demand and profit of the supply chain when the retailer is in a “high concern, high anger” state. The findings of the research highlight the important role of the buyer's farness perception when supply chain partners adopt collaborative cost sharing programs. This study contributes significantly to research and practice in supply chain collaboration and agricultural cold chain performance.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-19
      DOI: 10.1108/APJML-04-2021-0266
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The optimal subsidy scheme and technology innovation strategy considering
           consumers' green premium

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      Authors: Manman Wang , Menghan Chen , Feng Yang
      Abstract: This paper investigates how a regulator pursuing social welfare maximization designs an optimal subsidy scheme to stimulate technology innovation in the presence of a consumer green premium. Specifically, the authors solve the following questions: (1) Does the consumers' green premium affect the design of the subsidy scheme' (2) How should the firm choose a green technology innovation strategy under the optimal subsidy scheme' (3) Does technology innovation bring higher social welfare and lower environmental impact' The authors first develop a game model to explore the impact of subsidy schemes on social welfare without considering technology innovation. Then the authors investigate two innovation strategies, in-house innovation and external introduction, under the optimal subsidy scheme. Finally, they illustrate the optimal choices of innovation strategy for the firm, consumers and regulators. The results reveal that the subsidy scheme will not always increase social welfare, which depends on the environmental improvement coefficient of the unit green level. The optimal subsidy level increases with the green premium, but it is not related to the size of the consumer green segment. Moreover, the success rate of in-house innovation will raise the optimal green level, but the company benefits from an increased success rate of in-house innovation only when the green segment is large enough. The green segment size and external green level jointly determine the choice of technology innovation strategy. This research is the first to analyze this problem while considering the green demand and subsidy scheme simultaneously as drivers of a firm's technology innovation, thereby providing new managerial implications for decisions by the regulator and firms.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-19
      DOI: 10.1108/APJML-05-2021-0351
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Research on the evolutionary game of knowledge pricing in an open
           innovation environment: from the perspective of social dual innovation
           balance

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      Authors: Xuejiao An , Lin Qi , Jian Zhang , Xinran Jiang
      Abstract: This paper aims to find out the factors that influence the choice of dual innovation strategies in the process of knowledge pricing and transaction between first-mover and late-mover companies in an open innovation environment and also to find the key factors that affect the company's strategic choice in factors such as heterogeneous market environment, demand elasticity, exploration risk intellectual property prices and transaction cost. This study uses the Cournot equilibrium and Stackelberg two-stage master-slave game model to describe the evolutionary process of knowledge pricing in an open innovation environment of first-mover and late-mover companies. Research shows that in an open innovation environment, the formation of a dual innovation strategy in the pricing process of corporate intellectual property transactions is a complex process. Changes in one-time transaction costs and changes in the inverse demand coefficient of the innovation market play the decisive role in the choice of dual innovation strategies. When the demand of the innovation market is moderate, the inverse demand coefficient of the innovation market and the one-time transaction cost has an inverted U-shaped influence relationship. As the innovation market's inverse demand coefficient and the one-time transaction cost increase at the same time, the degree of differentiation of the enterprise's dual innovation strategy choice gradually reduces; when the one-time transaction cost is the largest, the degree of strategy differentiation is minimized. Based on the above relationship, suggestions are made to guide enterprises in the knowledge pricing and transaction process in an open innovation environment, promote enterprises to form a dislocation development and complementary advantages in the knowledge innovation ecological chain and improve the overall innovation efficiency of the industry.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-15
      DOI: 10.1108/APJML-05-2021-0320
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Impact of perceived brand localness and globalness on brand authenticity
           to predict brand attitude: a cross-cultural Asian perspective

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      Authors: Asif Ali Safeer , Yun Chen , Muhammad Abrar , Nilesh Kumar , Amar Razzaq
      Abstract: The study aims to investigate the impact of perceived brand localness (PBL) and perceived brand globalness (PBG) on brand authenticity (BA) to predict consumers' attitudes toward local and global brands in two Asian markets. Further, the study examines the moderating role of uncertainty avoidance (UA) after controlling the effects of brand familiarity (BF) in Asian markets (China and Pakistan). In accordance with the non-probability technique and through an online survey, the study collected 1,880 responses (on local and global brands) from China and Pakistan. Partial least square structural equation modeling (PLS-SEM) is the most robust technique applied to examine the proposed hypotheses in the Asian environment. After controlling the effects of BF, the findings revealed that PBL and PBG positively influenced consumers' perceptions of BA, which had a significant impact on consumers' brand attitudes toward both local and global brands in Asian markets. Further, the research identified that BA was an essential mediator from the Asian perspective. The interaction effects of UA and PBL on BA were discovered positively significant in Pakistan, whereas the effects of UA and PBG on BA were found negatively significant in Pakistan and had no effects in China. The research focused on two Asian countries (China and Pakistan). However, future researchers may collect additional data from other Asian countries in order to generalize the findings in all Asian markets. The research assists local and global managers in designing and implementing various targeting, positioning and segmentation strategies for successfully managing businesses in Asian markets. The novel research is based on signaling theory that contributes to the local and global branding domains from the Asian perspective (China and Pakistan).
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-14
      DOI: 10.1108/APJML-05-2021-0297
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Objective vs subjective design newness

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      Authors: Billy Sung , Nicole Hartley , Eric Vanman , Reyhane Hooshmand
      Abstract: The paper aims to examine whether (1) deviation of design (i.e. objective design newness) is distinct to consumers' perception of design newness (i.e. subjective design newness) and (2) subjective design newness rather than objective design newness evokes the emotion of interest and enhances product evaluation. In total five sets of quasi-experiments were conducted on the natural manipulations of design newness. Specifically, the first four studies examine consumers' perception of design newness, feeling-of-interest and product evaluation toward old and new Apple's iOS (i.e., iPhone OS) icons when a new Apple's iOS is released. The fifth study generalized the findings to the new design of XiaoMi MiPhone. Across five quasi-experimental studies, the authors found that (1) consumers do not necessarily perceive an objectively new design to be subjectively new; (2) subjective design newness, but not objective design newness, evokes interest and (3) interest, in turn, enhances product evaluation and behavioral intention toward an innovation. The current finding extended the current literature on design newness by demonstrating that subjective (vs objective) design newness provides a more holistic account of consumers' interest and positive product evaluation toward the innovations. The research showed that simply updating or altering the design of a product does not evoke consumers' perception of design newness and positive product evaluation. Instead, designer and managers must explore ways to evoke consumers' perception of novelty, complexity, unfamiliarity, atypicality and difference. Furthermore, the current finding demonstrated that subjective design newness can be used to evoke consumer interest and, therefore, result in positive purchase evaluation. The current research is the first to examine (1) the difference between objective and subjective design newness, (2) the emotional response toward design newness and (3) the emotion of interest as a mediator that explain the strong relationship between design newness and positive product evaluation.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-13
      DOI: 10.1108/APJML-12-2020-0897
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Does independent goal interdependence impair dynamic capability' The
           mediating role of supplier integration and the moderating role of internal
           integration

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      Authors: Linbo Yang , Joo Seng Tan , Chenjing Gan
      Abstract: Rapidly changing technological and marketing environments challenge the survival of business organizations. Developing dynamic capability is critical in helping companies respond to today's turbulent environments. Thus, fruitful studies on the antecedents of dynamic capability have been conducted. However, in the context of the supply chain, little is known about the factors that can be harmful to dynamic capability. Drawing on the theory of cooperation and competition, the first purpose of this study is to examine the relationship between independent goal interdependence with suppliers and dynamic capability by focusing on the mediating role of supplier integration. Combining the information processing theory and transaction cost economics with the theory of cooperation and competition, the second purpose of this study is to discuss and test the moderating role of internal integration. Using a carefully designed questionnaire, a large-scale survey was employed to collect data in China. The senior manager (e.g. president, vice president, chief executive officer [CEO], executive or purchasing manager) of each company was asked to participate in our survey. The final valid sample in our survey consisted of 233 companies. Hierarchical multiple regression statistical analysis and bias-corrected bootstrapping methods were applied to test the correlation, mediation, moderation and moderated mediation relationships between variables. The authors found that independent goal interdependence negatively influences dynamic capability through frustrating supplier integration. In addition, the moderated mediation model analysis shows that internal integration weakens the positive direct effect of supplier integration on dynamic capability while neutralizing the negative indirect effect of independent goal interdependence on dynamic capability. The theoretical and managerial implications of these results are discussed. First, starting from the goal interdependence and supply chain management perspectives, this research not only is consistent with remote theoretical research that explains why interdependence among organizations influences the capability to enhance competitive advantage but also incorporates relevant internal and external factors that influence dynamic capability. Second, by proposing an innovative boundary factor – internal integration – this study also contributes to adjusting the predictions of the theory of cooperation and competition. Third, focusing specifically on the negative antecedent of dynamic capability can provide a better understanding of the antecedents that cause companies to have weakened dynamic capability.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-12
      DOI: 10.1108/APJML-02-2021-0078
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Developing an extended model of self-congruity to predict Chinese
           tourists' revisit intentions to New Zealand: the moderating role of gender
           

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      Authors: Shaohua Yang , Salmi Mohd Isa , T. Ramayah , Jun Wen , Edmund Goh
      Abstract: This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework. Our results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists. The practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits. This paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-12
      DOI: 10.1108/APJML-05-2021-0346
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Effects of quantity promotional frames on inaction inertia

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      Authors: Hsin-Hsien Liu , Hsuan-Yi Chou
      Abstract: Inaction inertia is the phenomenon in which people are less likely to accept an opportunity after having previously missed a relatively superior one. This research explores how framing quantity promotions as either a freebie (e.g. “buy 1, get 1 free”) or a price bundle (e.g. “buy 2, get 50% off”) influences inaction inertia. Relevant mediators are also identified. Three experiments, two using imaginary scenarios and one using an incentive-compatible design, test the hypotheses. Consumers who miss a freebie quantity promotion express higher inaction inertia than consumers who miss a price bundle promotion. The cause of this difference is higher perceived regret and greater devaluation that result from missing a superior freebie (vs price bundle) promotion. Future research should examine how factors influencing perceived regret and devaluation moderate the quantity promotional frame effect on inaction inertia. The findings provide insights into which quantity promotional frames practitioners should use to reduce inaction inertia. This study's comprehensive theoretical framework predicts quantity promotional frame effects on inaction inertia and identifies relevant internal mechanisms. The findings are evidence that inaction inertia is caused by both perceived regret and devaluation in certain contexts. Furthermore, this study identifies the conditions in which a price bundle promotional frame is more beneficial than a freebie promotional frame.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-12
      DOI: 10.1108/APJML-05-2021-0367
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Determining criteria interaction and criteria priorities in the freight
           village location selection process: the experts' perspective in Turkey

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      Authors: Mehmet Pekkaya , Nuh Keleş
      Abstract: Considering the contribution of freight villages (FVs) to the economy and sector, transportation cost advantage, environmental externalities, labor costs, employment, etc. criteria evaluation is important in selecting FV location. Environmental sustainability and social dimensions are becoming important criteria for companies in logistics. The purpose of the study is to determine/model the criteria interaction and also determine the criteria priorities in the FV location selection process. Meanwhile, the study aims to evaluate these criteria and present information to researchers and decision makers. Six main criteria and 29 sub-criteria are selected from related literature. Decision making trial and evaluation laboratory (DEMATEL) method is used for determining/modeling the criteria interaction and sketching interaction diagram, and the Analytical Hierarchy Process (AHP) method is used for determining the criteria priorities. One/two-way pairwise compared main/sub-criteria views are obtained from 48 experts for calculations. “Trade potential”, “transportation networks” and “economic factors” have the highest priorities, respectively, out of six main criteria, and they have the most powerful interactions that put these criteria to the center of decision process. Sub-criteria of “foreign trade potential”, “proximity to the port”, “market opportunities” and “proximity to the railway” out of 29 have a total 36.42% priority, more than one-third of the importance. Criteria are evaluated in FV location selection for FV sustainability using criteria interaction diagrams, affecting/being affected by the level of each criterion and their priorities. This study shows a hybrid derivation from DEMATEL-AHP usage methods together. High-volumed and qualified/experienced expert group judgments in Turkey are evaluated.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-08
      DOI: 10.1108/APJML-05-2021-0338
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • What motivates Vietnamese enterprises to upgrade in global value
           chains' Closing the intention-behavior gap

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      Authors: Dung Phuong Hoang , Ngoc Thang Doan , Thi Cam Thuy Nguyen
      Abstract: Upgrading in global value chains (GVCs) has become a crucial strategy for enhancing competitive advantage and attaining higher profitability, especially among firms in developing countries. Drawn from the sociological approach, this study treats GVC upgrading as an entrepreneurial act and examines factors affecting firms' intention to move up in their chains based on the theory of planned behavior. The authors also further test the moderating effects of firms' knowledge about rule of origin and governmental supports on the intention-behavior gap. In-depth interviews with eight Vietnamese business managers were implemented to support the development of hypotheses and measurement scales. Afterwards, the authors conducted a survey on decision-makers of 402 Vietnamese firms which currently have export-import activities to collect quantitative data for testing the hypothesized relationships. The empirical results indicate that both attitudes, behavioral control and social norms have significant positive impacts on the intention to upgrade in GVCs. In turn, such intention could further activate actual behaviors to move up in their chains. However, those who have better knowledge about rule of origin and receive governmental supports either in terms of finance, credit or technology have a higher probability of demonstrating actual behavior to upgrade in GVCs once their intentions are formed than those who do not. This research provides valuable implications for policymakers in accelerating firms' actions to upgrade within their chains, hence, actively enhancing not only organizational performance but also significantly contributes to the national economic development. While most of the previous studies examine the preconditions for firms to participate and upgrade in their GVCs, there is limited attention on determinants of firms' own intention and actual behavior to upgrade in their chains once they have participated in the GVC. Specifically, this research not only contributes to the existing knowledge regarding factors affecting firms' intention to upgrade in their chains but also closes the gap between the intention and the actual GVC upgrading behavior.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-08
      DOI: 10.1108/APJML-06-2021-0392
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • From keyword to keywords: the role of keyword portfolio variety and
           disparity in product sales

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      Authors: Xia Cao , Zhi Yang , Feng Wang , Chongyu Lu , Yueyan Wu
      Abstract: This study investigates the effect of keyword portfolio characteristics on sales in paid search advertising. The authors propose two keyword portfolio characteristics (variety and disparity) and examine the effects of portfolio variety and portfolio disparity on direct and indirect sales in both PC and mobile environment. By conducting a field study at a large e-commerce platform, the authors use a negative binomial model to develop empirical findings that provide insights into paid search advertising strategies. For main effect, (1) portfolio variety has a negative effect on direct sales. However, (2) portfolio disparity has positive effects on both direct and indirect sales. Advertising channels influence the contribution of keyword portfolio to sales. (3) On mobile devices, portfolio variety positively affects both direct and indirect sales. However, portfolio disparity negatively affects both direct and indirect sales. (4) On PCs, portfolio variety negatively affects both direct and indirect sales. However, portfolio disparity positively affects both direct and indirect sales on PC. The findings provide advertisers with insights into how to manage keyword portfolio between mobile devices and PCs. The current study shifts the attention from keyword to keywords (keyword portfolio), which extends the paid search literature. Moreover, it also contributes to the literature by comparing the relative effectiveness of mobile and PC search advertising.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-07
      DOI: 10.1108/APJML-02-2021-0145
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The incorporation of Mainland Chinese tourists' experiences into the
           Taiwan hotel branding process

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      Authors: Kuo-Ning Liu , Clark Hu
      Abstract: The purpose is to understand the importance of brand experience in the Taiwan hotel branding process; also, this study is to investigate the moderating effect of brand experience on the relationship between brand positioning and non-financial brand performance in Taiwan upscale hotels, focusing on mainland Chinese tourists. The structural equation modeling (SEM) analysis was used to conduct questionnaire analysis. This study examined data collected from Chinese tourists who stayed at Taiwan upscale hotels. The brand experience of an upscale hotel brand can affect its brand image, product attributes, brand loyalty and customer satisfaction. By investigating the moderating effect of brand experience, the study revealed the brand image perceptions of hotel guests with a positive brand experience to significantly influence non-financial brand performance. The product attribute perceptions of hotel guests with a more positive brand experience were also found to have a more significant effect on nonfinancial brand performance. In the highly competitive hotel industry, the application of brand experience to marketing practice has drawn much industry attention. There is a strong possibility that upscale hotel companies will eventually find value in adopting the measurement instruments and suggestions presented here to assess and guide their marketing practices.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-06
      DOI: 10.1108/APJML-01-2021-0059
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The effects of perceived luxury value on customer engagement and purchase
           intention in live streaming shopping

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      Authors: Fan Yu , Ran Zheng
      Abstract: Nowadays, more and more Chinese consumers purchase luxury goods on live streaming platforms. However, the existing literature rarely focuses on this emerging phenomenon. This article attempts to construct a theoretical model based on the perceived value theory to explain this phenomenon. In total, 354 online questionnaires are collected, and the partial least square structural equation model is used to analyze the model empirically. The results show that consumers' perceived luxury values (financial value, functional value, individual value and social value) have a significant and positive effect on customer engagement, which further leads to purchase intention. In view of fact that there is a big difference between luxury goods and nonluxury goods, yet the existing literature rarely distinguishes between luxury goods and nonluxury goods in the context of live streaming shopping, this article attempts to use perceived value theory to examine consumers' luxury purchase intentions in live streaming shopping and explores whether customer engagement is a mediating mechanism of perceived luxury values that influences purchase intention in live streaming.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-05
      DOI: 10.1108/APJML-08-2021-0564
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Unlatching or latching a door to the competitor

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      Authors: Wooje Cho , Woojung Chang , Dongryul Lee
      Abstract: In responding to competitors' strategic choices, firms must choose whether to allocate their customer relationship management (CRM) resources primarily to retaining existing customers or to acquiring new customers. To address this critical but understudied question, the authors examine the strategic choices of two competing firms between retention- and acquisition-focused strategies in consideration of switching costs, technological advancement level, and market share. The authors develop and analyze a game-theoretic model to investigate the strategic choices of two competing firms between retention- and acquisition-focused strategies. When switching costs are high, findings show that when the degree of technological advancement is high (low), both firms should employ acquisition-focused (retention-focused) strategies to maximize their profits. When switching costs are low and there are a low degree of technological advancement and asymmetric market shares, the firms choose retention-focused strategies in equilibrium, but only the firm with the higher market share can maximize its profit. When switching costs are low, technological advancement levels are high, and the market shares are asymmetric, the firm with the higher market share chooses a retention-focused CRM strategy, while the rival with lower market share adopts an acquisition-focused strategy in equilibrium. However, neither firm can maximize its profits. Prior research focused on a single firm's price discrimination decision without considering a competitor's strategic choice. To address this research gap, the authors examine where firms should assign their CRM resources (retention vs. acquisition) in response to a competitor's CRM strategy. This study provides guidance for optimal decision-making regarding a firm's CRM resource allocation in a duopoly market.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-30
      DOI: 10.1108/APJML-03-2021-0177
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The role of buyer-seller guanxi facets and positions in social commerce:
           an analysis of the buyer's perspective in Taiwan

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      Authors: Wen-Kuei Wu , Hsiao-Chung Wu , Chih-Sung Lai
      Abstract: This study aims to explore how a buyer's perceived buyer-seller (B-S) guanxi facets (i.e. ganqing, renqing and mianzi) and guanxi positions (i.e. zi-ji-ren, shou-ren and sheng-ren) affect the seller's influence effectiveness (SIE) and purchase intention (PI) in social commerce. This study conducted an online survey in three cities of Taiwan and collected a total of 364 data. The structural equation modeling and cluster analysis were used to test research hypotheses. The results indicate that (1) each guanxi facet exerts a different and positive impact on SIE, but only one guanxi facet – renqing – helps improve PI, (2) guanxi facets can be used to predict the buyer's perceived guanxi position toward the seller, (3) the effect of guanxi facets on SIE and PI varies across B-S guanxi positions and (4) the SIE positively mediates effects of guanxi facets on the PI. This study demonstrates the individual effect of each guanxi facet on SIE and PI and affirms the implicit guanxi position features guanxi facets and determines the buyer's perceived SIE and PI as well. To the best of our knowledge, these findings are rarely proposed in previous research and are beneficial for understanding the guanxi mechanism in social commerce.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-27
      DOI: 10.1108/APJML-01-2021-0056
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Neuropsychological responses of consumers to promotion strategies and the
           decision to buy sports products

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      Authors: Behzad Izadi , Ali Ghaedi , Mohammadreza Ghasemian
      Abstract: Neuromarketing is a science that can examine human subconscious decisions and activities. The study aimed to investigate the neuropsychological responses of consumers to promotion strategies and the decision to buy sports products, in order to determine the more effective strategy. An experimental design clarifies whether there is a significant difference between the neuropsychological responses resulting from selective promotional strategies (charity, endorsement, advertising and discount). The authors conducted the research with 40 young adults (20 males and 20 females; age range 25–35 years). The Enobio 20-channel electroencephalograph (EEG) is used to record waves, a two-item questionnaire is used to measure purchasing decisions and self-assessment forms are used to measure arousal and pleasure. Data analysis performed by Friedman's statistical methods and logistic regression using SPSS 22 software. Based on the alpha wave, the results showed the two charity and endorsement strategies had the highest effect on consumer attentions. The pleasure had the highest value in the discount, and the arousal had the highest value in the charity strategy. Neuropsychological responses also explain a significant percentage of the consumer decision to buy. Access to research samples is difficult due to the ignorance of the samples as well as the fear of possible harm from imaging and brain scanning methods. Neuromarketing is a science that can examine human subconscious decisions and activities. The information obtained neural methods are more accurate than traditional research methods. This study showed the alpha brainwave (attention), arousal and pleasure explain a significant part of the consumer decision to buy. More scientific data can be obtained through new scientific approaches such as neuromarketing, which has a great impact on understanding consumer behavior. Therefore, marketers and researchers can make their promotional activities more effective in terms of them.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-22
      DOI: 10.1108/APJML-01-2021-0026
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual
           model of counterfeit luxury purchase intentions and empirical test

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      Authors: Charmant Sengabira Ndereyimana , Antonio K.W. Lau , Dana-Nicoleta Lascu , Ajay K. Manrai
      Abstract: Heeding the call for insights into the Sub-Saharan African international marketing context, this study aims to empirically examine consumers' desires and motivations for buying counterfeit luxury goods. It examines influences on consumers' attitudes and purchase intentions related to counterfeit luxury goods in Rwanda, one of Sub-Saharan Africa's fastest-growing economies and growing luxury markets, developing and testing a model examining the effect of social context on personal attributes, providing evidence on economic and social-status factors as drivers for counterfeiting. The data were collected using an online survey administered in Rwanda to consumers who had previously purchased luxury goods and counterfeits. A total of 312 valid responses were analyzed using structural equation modeling. This study found that normative and informational influences had a positive effect on Rwandan consumers' attitude toward purchasing counterfeit luxury products, with attitude influencing purchase intentions directly and indirectly, through mediating variable desire for status or through value consciousness and desire for status. The study contributes to academic research − one of the first empirical studies to examine consumers' desires and motivations for buying counterfeit luxury goods in Sub-Saharan Africa, providing insights that benefit scholars and practitioners seeking to better understand a market where more than half of the world's fastest economies are located.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-22
      DOI: 10.1108/APJML-03-2021-0184
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The importance of region of origin and geographical labeling for tea
           consumers: the moderating effect of traditional tea processing method and
           tea prices

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      Authors: Tung-Sheng Wang , Austin Rong-Da Liang , Chia-Chun Ko , Jie-Heng Lin
      Abstract: The objective of this study is to investigate the impact of geographical labeling (GL) and place of origin on consumers' perceived tea quality and purchase intention, as well as to analyze the moderating effects of traditional tea processing methods and the price of tea. This study conducts two experiments by combining a simulated scenario with a questionnaire; overall, 383 and 678 valid samples were collected, respectively. (1) The existence of GL is extremely important and will give consumers the perception of higher tea quality resulting in higher purchase intention. The tea’s production method and geographic location are strongly correlated. Thus, whether the tea is produced with traditional methods has a moderating effect on the place of origin, GL, and consumer response in study 1. (3) Different tea pricing has a moderating effect on the place of origin/GL and consumer response in study 2. This study demonstrates the relationship between consumers' perception of tea GL, and their response helps to identify the difference between Eastern and Western tea culture, which can be used to help promote and market tea leaves. Multiple clues show a complementary effect between the place of origin and the GL on tea packaging. In addition, perception of the tea craftsmanship from the place of origin (long-term) and the price manipulation (short-term) have a moderating effect, which can be used to improve tea marketing design in academia and in practice.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-21
      DOI: 10.1108/APJML-02-2021-0121
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Change in brand attitude depending on fashion film type:
           the psychological mechanisms by engagement and consumer fantasy
           proneness

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      Authors: Hyun Hee Park
      Abstract: This study investigates the effect of consumers' brand attitude changes according to the fashion film type. Furthermore, it examines the psychological mechanism by engagement and consumer fantasy proneness. This study is meaningful because it provides a more in-depth understanding of the use of fashion film as a means of consumer-oriented persuasion communication. This research uses a 2(fashion film type: narrative vs non-narrative) × 2(consumer fantasy proneness: high vs low) mixed factorial design to test the hypotheses. ANOVA and the PROCESS macro mounted on SPSS was used to test hypotheses. The group with high consumer fantasy proneness showed more changes in brand attitude when exposed to non-narrative than narrative fashion films, but the group with low consumer fantasy proneness showed no significant difference in brand attitude change according to the fashion film type. In addition, when consumer fantasy proneness is high, media and brand engagement for non-narrative fashion films increase sequentially, resulting in a greater change in brand attitude, whereas these psychological mechanisms do not work in groups with low consumer fantasy proneness. Fashion brands should identify their respective target group when producing fashion films and choose differentiated narrative forms. In the case of pursuing a fantastic aesthetic value, the non-narrative type induces more attention and curiosity from consumers than the narrative type, which affects the feeling of a special bond or relevance with the brand. This study has value in that it demonstrates the rationale for why a fashion brand needs to select a differentiated content structure according to the aesthetic value pursued when making a fashion film in branding work.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-20
      DOI: 10.1108/APJML-12-2020-0904
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Big Five personality traits and green consumption: bridging the
           attitude-intention-behavior gap

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      Authors: Cong Doanh Duong
      Abstract: This study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption and testing the gender differences between these associations. A dataset of 611 consumers was collected by means of mall-intercept surveys in major Vietnamese cities. Structural equation modeling (SEM) via AMOS 24.0 was employed to test the proposed conceptual framework and hypotheses, while the PROCESS approach was utilized to estimate mediation standardized regression coefficients. The study revealed that in addition to extraversion, other personality traits (agreeableness, conscientiousness, openness to experience and neuroticism) were strongly associated with green consumption. Moreover, attitude towards green products and intention to buy environmentally friendly products were determined to have key roles in explaining consumers' pro-environmental behavior. There was also a notable difference in the impact of personality traits on men's and women's green consumption. This study provides useful recommendations for administrational practices seeking to understand consumer behavior, build appropriate marketing and communication campaigns and attract customers to buy environmentally friendly products. This study makes efforts to resolve the attitude-intention-behavior gap, a recurring theme in the green consumption literature, as well as illustrates the significance of Big Five personality traits in explaining attitude, intention and behavior when purchasing green products. This research also demonstrates that Big Five personality traits have significantly different effects on green consumption attitudes and intention to carry out pro-behavioral consumption.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-14
      DOI: 10.1108/APJML-04-2021-0276
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • The interactive effect of insight and cuteness in driving purchase
           likelihood: a lay belief of creativity

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      Authors: Felix Septianto , Rokhima Rostiani , Widya Paramita
      Abstract: While new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the effectiveness of a narrative emphasizing an insight versus an effort in this regard. This research presents two experimental studies. Study 1 examines the moderating role of cuteness on the likelihood of purchasing a new product featuring an insight-based (vs effort-based) narrative. Study 2 extends the findings of Study 1 using different stimuli and establishes the underlying mechanism. Results show that when a cuteness appeal is present, an insight-based (vs effort-based) narrative will lead to a higher purchase likelihood. However, these differences do not emerge when a cuteness appeal is absent (a control condition). Further, perceived brand creativeness will mediate this effect. The findings of this research contribute to the literature on lay belief of creativity, cuteness, and product narrative, as well as managerial implications on how to promote new products.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-13
      DOI: 10.1108/APJML-04-2021-0274
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2021)
       
  • Network-aware credit scoring system for telecom subscribers using machine
           learning and network analysis

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      Authors: Hongming Gao , Hongwei Liu , Haiying Ma , Cunjun Ye , Mingjun Zhan
      Abstract: A good decision support system for credit scoring enables telecom operators to measure the subscribers' creditworthiness in a fine-grained manner. This paper aims to propose a robust credit scoring system by leveraging latent information embedded in the telecom subscriber relation network based on multi-source data sources, including telecom inner data, online app usage, and offline consumption footprint. Rooting from network science, the relation network model and singular value decomposition are integrated to infer different subscriber subgroups. Employing the results of network inference, the paper proposed a network-aware credit scoring system to predict the continuous credit scores by implementing several state-of-art techniques, i.e. multivariate linear regression, random forest regression, support vector regression, multilayer perceptron, and a deep learning algorithm. The authors use a data set consisting of 926 users of a Chinese major telecom operator within one month of 2018 to verify the proposed approach. The distribution of telecom subscriber relation network follows a power-law function instead of the Gaussian function previously thought. This network-aware inference divides the subscriber population into a connected subgroup and a discrete subgroup. Besides, the findings demonstrate that the network-aware decision support system achieves better and more accurate prediction performance. In particular, the results show that our approach considering stochastic equivalence reveals that the forecasting error of the connected-subgroup model is significantly reduced by 7.89–25.64% as compared to the benchmark. Deep learning performs the best which might indicate that a non-linear relationship exists between telecom subscribers' credit scores and their multi-channel behaviours. This paper contributes to the existing literature on business intelligence analytics and continuous credit scoring by incorporating latent information of the relation network and external information from multi-source data (e.g. online app usage and offline consumption footprint). Also, the authors have proposed a power-law distribution-based network-aware decision support system to reinforce the prediction performance of individual telecom subscribers' credit scoring for the telecom marketing domain.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-10-05
      DOI: 10.1108/APJML-12-2020-0872
      Issue No: Vol. 34 , No. 5 (2021)
       
  • What attracts me or prevents me from mobile shopping' An adapted
           UTAUT2 model empirical research on behavioral intentions of aspirant young
           consumers in Pakistan

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      Authors: Muhammad Shehzad Hanif , Min Wang , Muhammad Usman Mumtaz , Zeeshan Ahmed , Waqas Zaki
      Abstract: Acceptance and use of mobile shopping as the preferred shopping medium is becoming the new normal today. The proliferation of mobile shopping practices follows unsteady growth patterns in different countries. Despite challenges of price, quality and privacy matters, young consumers still lead the race to engage in mobile shopping activity in developing countries. This research investigates the determinants that either support or hinder the mobile shopping intentions of aspirant young consumers in Pakistan. The present research applies a consumer-centric approach to the technology adoption framework to unearth the behavioral patterns of these young consumers in Pakistan. Employing the structural equation modeling technique, this research examines the significant effect of structural assurance, perceived risk, trust and various unified theory of acceptance and use of technology (UTAUT) model constructs on behavioral intention to engage in mobile shopping. This research examines the significant effect of structural assurance, perceived risk, trust and various UTAUT model constructs on behavioral intention to engage in mobile shopping. Results also demonstrate a significant moderating effect of structural assurance and prior shopping experience on the relationship between perceived risk, trust and mobile shopping intentions. Further, the mobile shopping patterns for the male and female segment indicate a significant difference for perceived risk, trust structural assurance and social influence. The research contributes to the growing body of knowledge which advocates the application of consumer-centric customized model approach to explore various factors that either facilitate or impede the adoption of mobile shopping in a developing economy. The study validates the need to enforce structural assurance mechanism for facilitating mobile shopping in a developing country. It also offers practical implications for online businesses and marketers striving to attract and retain more mobile customers. The study offers practical implications for online businesses and marketers striving to attract and retain more mobile customers. This study offers fresh insights about driving elements and impediments of mobile shopping behavioral intentions. Structural assurance and prior shopping experience appear to influence the mobile shopping behavior through direct and indirect effect.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-30
      DOI: 10.1108/APJML-09-2020-0659
      Issue No: Vol. 34 , No. 5 (2021)
       
  • Factors influencing smartphone based online shopping: an empirical study
           of young Women shoppers

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      Authors: Mahima Shukla , Vranda Jain , Richa Misra
      Abstract: The study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact of perceived risk on purchase intention is also carried out. The paper carried out a quantitative study based on a purposive sample of 180 working women from the Delhi-NCR region of India and used Structural Equation Modelling (SEM) to test hypotheses based on the extended TAM model. Perceived benefit, website aesthetics, and ISE positively and significantly impact working women's purchase intention. The study also finds an indirect relationship between ISE and purchase intention through perceived benefit. Perceived risk has a negative and insignificant influence on working women's purchase intention for online shopping. The study finding reflects that perceived website aesthetics fill the gap between offline and online environments. ISE makes shopping easy and increases the shopper's confidence. A mobile-optimized website with ease of navigation would increase women shoppers' conversion rates on mobile devices, leading to a favourable impact on revenue generation for online retailers. Despite the vast literature on constructs derived from the TAM model, very few studies have researched young women consumers from an emerging economy perspective. The novelty of this research lies in identifying the factors that influence young working women's online shopping intention using smartphone through the glance of ISE and perceived aesthetics in the Indian context.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-16
      DOI: 10.1108/APJML-01-2021-0042
      Issue No: Vol. 34 , No. 5 (2021)
       
  • A framework of firms' business sustainability endeavours with internal and
           external stakeholders through time across oriental and occidental business
           contexts

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      Authors: Tzong-Ru Lee , Ku-Ho Lin , Chang-Hsiung Chen , Carmen Otero-Neira , Göran Svensson
      Abstract: The purpose of the paper is to test and compare a framework of firms' business sustainability endeavours with internal and external stakeholders in an oriental business context and to verify the validity and reliability of a stakeholder framework through time and across oriental and occidental business contexts. Quantitative approach based on a questionnaire survey in corporate Taiwan with a response rate of 68.5%. Multivariate analysis is undertaken to uncover the measurement properties of a stakeholder framework. A framework of firms' business sustainability endeavours with internal and external stakeholders appears valid and reliable through time and across occidental and oriental business contexts. This study verifies and fortifies a stakeholder framework through time and across business contexts consisting of five stakeholder groups: upstream, the focal firm, downstream, market and societal. The framework of firms' business sustainability endeavours provides guidance to firms in their endeavours of business sustainability with internal and external stakeholders. This study contributes to existing theory and previous studies by validating a stakeholder framework of business sustainability with internal and external stakeholders beyond occidental business context to be also valid and reliable in oriental ones.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-14
      DOI: 10.1108/APJML-12-2020-0911
      Issue No: Vol. 34 , No. 5 (2021)
       
  • The impact of firm innovativeness on consumer trust in the sharing
           economy: a moderated mediation model

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      Authors: Ruoshi Geng , Ruijie Sun , Jie Li , Fan Guo , Wangshuai Wang , Gong Sun
      Abstract: This paper examined the relationship between firm innovativeness and consumer trust in the sharing economy. In addition, the authors examine the mediating effect of organizational legitimacy and the moderating effect of social worth. To examine the hypotheses, the authors collected data from 276 users of a sharing platform (Didi) in China to conduct empirical research. The “lavaan” packages in R and SPSS were used to analyze the data and test the proposed hypotheses. The results reveal that sharing platforms' innovativeness is positively related to consumer trust, and this relationship is mediated by organizational legitimacy. Furthermore, sharing platforms' social worth moderates the relationship between firm innovativeness and organizational legitimacy as well as the indirect effect of firm innovativeness on consumer trust via organizational legitimacy. This article proposes strategies that enable sharing platforms to increase consumer trust, which can also better promote the development of the sharing economy. This paper contributes to the literature by focusing on the social attributes of the sharing economy. By building a more detailed model of consumer trust, this paper adds to the knowledge on the influencing mechanism of consumer trust in the sharing economy.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-13
      DOI: 10.1108/APJML-10-2020-0748
      Issue No: Vol. 34 , No. 5 (2021)
       
  • Too much is not always good: the inverted U-shaped link between green
           customer integration and opportunistic behavior

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      Authors: Haiqing Shi , Taiwen Feng , Zhiyi Li
      Abstract: The purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects of contractual control and relational norms. The authors conducted hierarchical regression analysis using two-waved data from 206 Chinese manufacturing firms to test hypotheses. The authors found that GCI has an inverted U-shaped effect on opportunistic behavior. Furthermore, both contractual control and relational norms negatively moderate the inverted U-shaped relationship between GCI and opportunistic behavior. This study uncovers an inverted U-shaped link between GCI and opportunistic behavior by combining transaction cost economics and social exchange theory. Furthermore, this study reveals contractual control and relational norms can be deemed as two boundary conditions affecting the inverted U-shaped GCI–opportunistic behavior relationship. This study also offers managerial implications for firms curbing opportunistic behavior that may result from GCI.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-09-03
      DOI: 10.1108/APJML-01-2021-0062
      Issue No: Vol. 34 , No. 5 (2021)
       
  • What drives customers towards mobile shopping' An integrative
           technology continuance theory perspective

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      Authors: Nikunj Kumar Jain , Dimple Kaul , Priyavrat Sanyal
      Abstract: Existing studies examine the effect of mobile service quality (M-S-QUAL) on shoppers' intent to continue mobile shopping using various theoretical lenses to understand its underlying factors. However, there is limited research focusing on combining theories to integrate the understanding of the factors that contribute to continuance intention of customers towards mobile shopping. This study integrated M-S-QUAL, the technology adoption model (TAM) and technology continuance theory (TCT) to test our proposed conceptual model of mobile shopping use Empirical data from a survey of 193 respondents who frequently make purchases using mobile and its applications were analysed using partial least squares based on structural equation modelling (PLS-SEM). This study found that M-S-QUAL and perceived usefulness (PU) positively influence shopping satisfaction and CI. PU and innovativeness, positively affect shopping satisfaction and CI. The study also found support for the mediating effect of satisfaction between M-S-QUAL and PU with CI. This study contributes to TCT by incorporating pre-purchase and post-purchase dimensions for mobile shopping through applications. Pre-purchase variables include technology-related and innovativeness-related features. In contrast, post-purchase variables include the service quality of forward and reverse logistics. The service providers should focus on technology and innovativeness to increase the continuing intent of shoppers through mobile applications. This study validates fulfilment, responsiveness and contact as key determinants of service quality in mobile shopping. It also identifies the practical implications to the managers for improving service quality, innovativeness and the PU of mobile shopping to retain customers.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-08-31
      DOI: 10.1108/APJML-02-2021-0133
      Issue No: Vol. 34 , No. 5 (2021)
       
  • The impact of public policy marketing, institutional narratives and
           discourses on renewable energy consumption in a developing economy

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      Authors: Stephanie Kay Ann Cheah , Brian Low
      Abstract: The transition from fossil fuels to renewable energy such as solar energy is difficult and requires significant ongoing public policy marketing initiatives. Drawing on institutional theory, this paper aims to explore how public policy marketing initiatives through institutional narratives and discourses legitimize solar energy's sustainable consumption in a developing economy. Using a post-structuralist approach, the authors undertook a thematic analysis to study the process of sustainable consumption. The authors conducted face-to-face interviews with key stakeholders in the solar energy sector and complemented the primary data with secondary analysis of archived published materials and podcasts. First, narratives on conformance rules and regulations (regulatory legitimacy) are significant sustainable consumption predictors of solar energy. However, the top-down regulatory legitimation narrative alone is insufficient to overcome poorly developed taken-for-granted (cognitive legitimacy) and morally correct consumption behavior (normative legitimacy), especially among the general population. Second, while consumption is primarily seen as a micro-level, residential and commercial customers phenomenon, the intersecting macro- (government) and meso-levels' (industry/market) narratives and discourses influence and direct micro-level consumption. Future research agenda on legitimizing the sustainable consumption of solar energy needs to consider the dynamic interactions of institutional narratives and discourses through the lens of institutional theory and practice. Sustained, bold and provident government interventions and actions through market structure and policy issues play a crucial role in the consumption process, particularly in developing economies.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-08-27
      DOI: 10.1108/APJML-11-2020-0835
      Issue No: Vol. 34 , No. 5 (2021)
       
  • What drives persuasion to choose healthy and ecological food at hotel
           buffets: message, receiver or sender'

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      Authors: Michael Volgger , Claudia Cozzio , Ross Taplin
      Abstract: The effectiveness of a message to persuade tourists to consume healthier and more ecological food may be influenced by (1) the message content, (2) the message sender and (3) the receiver of the message. This study analyses effective persuasion of tourists by simultaneously investigating how these three characteristics influence tourists' healthy and ecological food choices at hotel buffets. A randomised 4 × 2 between-subject experimental design, replicated in two hotels, collected perceptions of 329 participants on four persuasive messages aimed at increasing food consumption in a realistic and natural setting at hotel buffets. The eight treatments included four persuasive messages (placebo appeal, health appeal, environmental appeal, local origin appeal), each with and without endorsement (i.e. with/without a specific sender). Message content, in particular health and local provenance-related messages, and the characteristics of the receiver (tourists' attitudes and habits) influence food choices on holiday while the sender (endorsement) was found to be less influential. This implies that appropriate messages can persuade tourists to eat in a considerate manner from hotel buffets, especially for tourists with favourable attitudes and everyday behaviours. This paper contributes to theory and practice in persuasive communication to encourage healthier and more ecological choices in hedonistic consumption. Specifically, this paper is the first to present an integrated empirical analysis on the simultaneous influence of (1) message content, (2) presence of an identifiable sender and (3) receiver characteristics, on healthy and ecological eating behaviour of tourists.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-08-24
      DOI: 10.1108/APJML-01-2021-0016
      Issue No: Vol. 34 , No. 5 (2021)
       
  • Service marketing strategies and performances of tourism and hospitality
           enterprises: implications from a small border province in Thailand

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      Authors: Piriya Pholphirul , Pungpond Rukumnuaykit , Teerawat Charoenrat , Akkaranai Kwanyou , Kitisak Srijamdee
      Abstract: The objective of this study is to determine how service marketing strategies affect enterprises in the tourism and hospitality industry, especially, operators in small towns that are not tourism destinations and visited only by small numbers of tourists. This study investigates the impact of 4P strategy implementation on the potential and profitability of service operators in Nong Khai Province, Thailand, by using an econometric model and defining dependent variables in order to classify firm performance into 3 areas, namely, (1) revenue, (2) cost/expense and (3) profit—in log form. Study results show that tourism and hospitality service operators have to place emphasis on “development,” starting from upstream processes such as research and development and utilizing local wisdom and reflecting cultural identities as well as focusing on downstream activities, including adoption of modern media. At the same time, operators should also emphasize marketing and sales promotions as well as seek publicity through websites and online social media in parallel with developing downstream activities. This paper only focuses on Nong Khai Province as the research area because, first, Nong Khai has a relatively low income per capita and is located in Thailand's Northeast, the country's poorest region. Second, Nong Khai is a border province, adjacent to the Lao PDR, and thus there are numerous tourists from the Lao PDR and overseas countries who travel in and out of the province through the Thailand–Lao border checkpoints. Relevant government agencies should provide support throughout the development process from upstream to downstream in order to upgrade the potential of tourism and service operators in this small province by incorporating local identities used for creation of service products and by supporting marketing and sales promotions whether in the form of organizing various exhibitions events, publicity via the Internet, etc. Raising service standards of an organization and developing an acceptable quality brand and setting fair prices without taking advantage of consumers were strategies that played important roles. This set of strategies was implemented together with a development strategy for people also through the process of team building and knowledge management, including skill development through a training system, which also played an important role toward the sustainability of tourism and hospitality enterprises in Nong Khai Province. It is believed that this paper is the first study to apply Stan Shih's innovation smiling curve in a small border province of Thailand. This study could shed the light for tourism and hospitality enterprises in a small and poor town in attempt to be the sustainability.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-08-24
      DOI: 10.1108/APJML-01-2021-0064
      Issue No: Vol. 34 , No. 5 (2021)
       
  • Thirty years and “I'm still Lovin’ it!”: brand perceptions of
           McDonald's among generation Y and generation Z consumers in China

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      Authors: Bowen Zhang , Frank J. Mulhern , Yingying Wu , Margaret Xu , Wenqi Wang , Liang Gao
      Abstract: Recognizing the differences between generations Y and Z, this exploratory study uses generational cohort theory as a framework to examine the brand perception of McDonald's, an international brand which has grown up with consumers for over 30 years in China. The paper aims to discuss this issue. Measures of brand perception was built based on Aaker's brand personality model. A total 1,103 valid questionnaires were collected through an online survey platform. Factor analysis is the primary method to analysis the data. The findings of this study reveal a favourable brand perception of McDonald's among young Chinese consumers which is consistent with Aaker's brand personality model and support the use of generational cohort theory as a market segmentation tool for brand perception. The differences between the two generational cohorts are not shown to be significant. The most important contribution of this study is the evaluation of the personality of a major brand in China for Gen Z, a topic with very little existing research. Also, this research suggests future in-depth research into generational cohort theory in a Chinese context by recognizing homogeneity and heterogeneity exist simultaneously between generational cohorts.
      Citation: Asia Pacific Journal of Marketing and Logistics
      PubDate: 2021-08-23
      DOI: 10.1108/APJML-02-2021-0132
      Issue No: Vol. 34 , No. 5 (2021)
       
  • Asia Pacific Journal of Marketing and Logistics

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