Subjects -> BUSINESS AND ECONOMICS (Total: 3541 journals)
    - ACCOUNTING (132 journals)
    - BANKING AND FINANCE (306 journals)
    - BUSINESS AND ECONOMICS (1229 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (212 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (595 journals)
    - MARKETING AND PURCHASING (106 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)                  1 2 | Last

Showing 1 - 200 of 224 Journals sorted alphabetically
Ab Imperio     Full-text available via subscription   (Followers: 4)
Acta Economica     Open Access  
Acta Universitatis Sapientiae, European and Regional Studies     Open Access  
African East-Asian Affairs     Open Access   (Followers: 10)
African Economic History     Full-text available via subscription   (Followers: 20)
African Journal of Economic Policy     Full-text available via subscription   (Followers: 2)
African Journal of Sustainable Development     Full-text available via subscription   (Followers: 8)
African Research Review     Open Access   (Followers: 5)
AL-FALAH : Journal of Islamic Economics     Open Access  
Al-Iqtishad : Journal of Islamic Economics     Open Access   (Followers: 2)
Al-Tijary : Jurnal Ekonomi dan Bisnis Islam     Open Access   (Followers: 1)
América Latina en la historia económica     Open Access   (Followers: 3)
American Economic Journal : Economic Policy     Full-text available via subscription   (Followers: 175)
American Economist     Hybrid Journal   (Followers: 6)
An-Nisbah : Jurnal Ekonomi Syariah     Open Access   (Followers: 1)
Anuario de Estudios Centroamericanos     Open Access   (Followers: 2)
Aquaculture Economics & Management     Hybrid Journal   (Followers: 21)
ASAS : Jurnal Hukum dan Ekonomi Islam     Open Access   (Followers: 1)
Asian Bulletin of Energy Economics and Technology     Open Access   (Followers: 1)
Asian Journal for Poverty Studies     Open Access   (Followers: 4)
Asian Journal of Quality of Life     Open Access   (Followers: 1)
AUDITING: A Journal of Practice & Theory     Full-text available via subscription   (Followers: 13)
Australian Economic History Review     Hybrid Journal   (Followers: 8)
BioPhysical Economics and Resource Quality     Hybrid Journal  
Boletim de Conjuntura Econômica     Open Access  
Buletin Ekonomi     Open Access   (Followers: 1)
Bulletin of Economic Theory and Analysis     Open Access   (Followers: 2)
Business History     Hybrid Journal   (Followers: 22)
Business History Review     Hybrid Journal   (Followers: 16)
Cadernos do Desenvolvimento Fluminense     Open Access  
Cahiers du GRM     Open Access  
Ciencias Económicas     Open Access  
Comparative Economic Studies     Hybrid Journal   (Followers: 6)
Competition and Regulation in Network Industries     Full-text available via subscription   (Followers: 7)
Con-texto     Open Access  
Conjuntura Austral : Journal of the Global South     Open Access   (Followers: 2)
Construction Economics and Building     Open Access   (Followers: 4)
Contemporary Economic Policy     Hybrid Journal   (Followers: 9)
Contemporary Economy     Open Access  
Contemporary Review of the Middle East     Full-text available via subscription   (Followers: 10)
Cooperativismo & Desarrollo     Open Access  
Corporate Governance and Sustainability Review     Open Access   (Followers: 2)
Croatian Review of Economic, Business and Social Statistics     Open Access  
Cuadernos de Economía     Open Access  
Cuadernos de historia. Serie Economía y Sociedad     Open Access  
Cuadernos del CENDES     Open Access  
Cultura Económica     Open Access  
Development Management     Open Access   (Followers: 1)
E-Jurnal Ekonomi Pembangunan Universitas Udayana     Open Access  
Eastern European Countryside     Open Access   (Followers: 2)
Econometric Research in Finance     Open Access  
Econometric Theory     Hybrid Journal   (Followers: 20)
Econometrics     Open Access   (Followers: 9)
Econometrics and Statistics     Hybrid Journal   (Followers: 1)
Economía : Teoria y práctica     Open Access  
Economía Mexicana. Nueva Época     Open Access   (Followers: 1)
Economia Politica     Hybrid Journal   (Followers: 42)
Economía UNAM     Open Access  
Economia y Sociedad     Open Access   (Followers: 1)
Economía y Sociedad     Open Access  
Economia, Sociedad y Territorio     Open Access  
Economic Analysis     Open Access   (Followers: 4)
Economic Anthropology     Full-text available via subscription   (Followers: 18)
Economic Education Analysis Journal     Open Access  
Economic History of Developing Regions     Hybrid Journal   (Followers: 6)
Economic Journal of Emerging Markets     Open Access   (Followers: 1)
Economic Research-Ekonomska Istraživanja     Open Access  
Economic Theory     Hybrid Journal   (Followers: 18)
Economic Theory Bulletin     Hybrid Journal   (Followers: 1)
Economica : Jurnal Ekonomi Islam     Open Access   (Followers: 1)
Economics and Law     Open Access   (Followers: 3)
Economics Bosowa     Open Access  
Economics Development Analysis Journal     Open Access   (Followers: 5)
Economics of Development     Open Access   (Followers: 2)
EMAJ : Emerging Markets Journal     Open Access  
Emerging Economies Cases Journal     Hybrid Journal  
Emerging Economy Studies     Full-text available via subscription   (Followers: 1)
Empirical Economic Review     Open Access   (Followers: 1)
Ensayos de Economía     Open Access  
Ensayos Revista de Economía     Open Access  
Entrepreneurship Theory and Practice     Hybrid Journal   (Followers: 47)
Environmental Economics     Open Access   (Followers: 3)
Erhvervshistorisk Årbog     Open Access   (Followers: 1)
Espaço & Economia : Revista Brasileira de Geografia Econômica     Open Access  
Essays in Economic & Business History     Open Access   (Followers: 3)
Estonian Discussions on Economic Policy     Open Access  
Estudios de Economía     Open Access  
Ethiopian Journal of Economics     Full-text available via subscription   (Followers: 4)
European Countryside     Open Access   (Followers: 1)
European Journal of Economics and Economic Policies : Intervention     Full-text available via subscription   (Followers: 13)
European Journal of the History of Economic Thought     Hybrid Journal   (Followers: 12)
European Review of Economic History     Hybrid Journal   (Followers: 35)
Evolutionary and Institutional Economics Review     Hybrid Journal   (Followers: 1)
Explorations in Economic History     Hybrid Journal   (Followers: 34)
Expresión Económica : Revista de Análisis     Open Access  
FALAH : Jurnal Ekonomi Syariah     Open Access  
Foundation Review     Full-text available via subscription   (Followers: 2)
Germinal : Marxismo e Educação em Debate     Open Access  
Ghana Journal of Development Studies     Full-text available via subscription   (Followers: 8)
Gizarte Ekonomiaren Euskal Aldizkaria : Revista Vasca de Economía Social     Open Access  
Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam     Open Access  
History of Economic Thought and Policy     Full-text available via subscription   (Followers: 10)
History of Economics Review     Hybrid Journal   (Followers: 11)
I-ECONOMICS : A Research Journal on Islamic Economics     Open Access  
Iberian Journal of the History of Economic Thought     Open Access  
Ikonomika : Jurnal Ekonomi dan Bisnis Islam     Open Access  
Indian Economic & Social History Review     Hybrid Journal   (Followers: 10)
Indian Economic Journal     Full-text available via subscription  
Indian Economic Review     Hybrid Journal  
Informe Econômico     Open Access   (Followers: 3)
International Journal of Business Intelligence Research     Full-text available via subscription   (Followers: 3)
International Journal of Economic Policy Studies     Hybrid Journal   (Followers: 1)
International Journal of Economic Theory     Hybrid Journal   (Followers: 4)
International Journal of Economics and Financial Issues     Open Access   (Followers: 10)
International Journal of Energy Economics and Policy     Open Access   (Followers: 11)
International Journal of Game Theory     Hybrid Journal   (Followers: 3)
International Journal of Sustainable Economies Management     Full-text available via subscription  
Investigación Económica     Open Access   (Followers: 4)
Investigaciones de Historia Económica     Open Access  
IQTISHADIA : Jurnal Ekonomi & Perbankan Syariah     Open Access  
Iqtishoduna : Jurnal Ekonomi Islam     Open Access  
Irish Economic and Social History     Hybrid Journal   (Followers: 12)
Islamic Economics Journal     Open Access  
Journal of Advanced Research in Economics and International Business     Full-text available via subscription  
Journal of Asian Development     Open Access   (Followers: 2)
Journal of Behavioral and Experimental Economics     Full-text available via subscription   (Followers: 11)
Journal of Chinese Economic and Foreign Trade Studies     Hybrid Journal   (Followers: 2)
Journal of Demographic Economics     Hybrid Journal   (Followers: 4)
Journal of Economic and Social Thought     Open Access   (Followers: 3)
Journal of Economic History     Full-text available via subscription   (Followers: 52)
Journal of Economic Issues     Hybrid Journal   (Followers: 14)
Journal of Economic Literature     Full-text available via subscription   (Followers: 196)
Journal of Economic Perspectives     Full-text available via subscription   (Followers: 227)
Journal of Economic Theory     Hybrid Journal   (Followers: 50)
Journal of Economics and International Relations     Open Access   (Followers: 4)
Journal of Ekonomi     Open Access  
Journal of Entrepreneurship in Emerging Economies     Hybrid Journal   (Followers: 4)
Journal of Governance and Regulation     Open Access  
Journal of Illicit Economies and Development     Open Access  
Journal of Innovation and Entrepreneurship     Open Access   (Followers: 8)
Journal of Islamic Economic Laws     Open Access  
Journal of Marketing Theory and Practice     Full-text available via subscription   (Followers: 3)
Journal of Post Keynesian Economics     Full-text available via subscription   (Followers: 13)
Journal of Public Economic Theory     Hybrid Journal   (Followers: 7)
Journal of Public Economics     Hybrid Journal   (Followers: 76)
Journal of Public Economics Plus     Open Access  
Journal of Quantitative Economics     Hybrid Journal  
Journal of Regional Economics Indonesia     Open Access  
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Journal of Spatial Econometrics     Hybrid Journal  
Journal of Statistical and Econometric Methods     Open Access   (Followers: 3)
Journal of the Economic and Social History of the Orient     Hybrid Journal   (Followers: 21)
Journal of the History of Economic Thought     Full-text available via subscription   (Followers: 13)
Journal of Wine Economics     Full-text available via subscription   (Followers: 2)
Jurnal Economica : Research of Economic And Economic Education     Open Access   (Followers: 1)
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business)     Open Access  
Jurnal Ekonomi dan Pembangunan Indonesia     Open Access  
Jurnal Ekonomi Pembangunan : Kajian Masalah Ekonomi dan Pembangunan     Open Access  
Jurnal Ekonomi Syariah Teori dan Terapan     Open Access  
Jurnal Hukum dan Pembangunan Ekonomi     Open Access  
Jurnal Ilmu Ekonomi Terapan     Open Access  
Latin American Economic Review     Open Access   (Followers: 5)
Latin American Journal of Management for Sustainable Development     Hybrid Journal  
Madagascar Conservation & Development     Open Access   (Followers: 2)
Management of Sustainable Development     Open Access   (Followers: 4)
Marketing Theory     Hybrid Journal   (Followers: 15)
Mediations : Journal of the Marxist Literary Group     Open Access  
MediaTrend     Open Access  
Mises : Interdisciplinary Journal of Philosophy, Law and Economics     Open Access  
Modern Economy     Open Access   (Followers: 3)
Moneta e Credito     Open Access   (Followers: 1)
New Agenda : South African Journal of Social and Economic Policy     Full-text available via subscription  
OECD Journal : Economic Studies     Full-text available via subscription   (Followers: 17)
Organizations and Markets in Emerging Economies     Open Access   (Followers: 1)
Papeles de Europa     Open Access  
Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León     Open Access  
Perfil de Coyuntura Económica     Open Access  
Pittsburgh Papers on the European Union     Open Access   (Followers: 2)
Población y Desarrollo - Argonautas y caminantes     Open Access  
Population and Economics     Open Access   (Followers: 5)
Pro-fit     Open Access  
Proceedings of Voronezh State University. Series: Economics and Management     Open Access  
QA : Rivista dell’Associazione Rossi-Doria     Full-text available via subscription  
Quarterly Journal of Islamic Finance and Banking Studies     Open Access   (Followers: 2)
Regional Formation and Development Studies     Open Access  
Review of Behavioral Economics     Full-text available via subscription   (Followers: 6)
Review of Development and Change     Full-text available via subscription  
Review of Economic Studies     Hybrid Journal   (Followers: 192)
Review of Evolutionary Political Economy     Hybrid Journal  
Review of Keynesian Economics     Partially Free   (Followers: 9)
Revista Conjuntura Econômica     Open Access   (Followers: 2)
Revista de Economía del Caribe     Open Access  
Revista de Economía del Rosario     Open Access  
Revista de Historia Económica     Full-text available via subscription   (Followers: 1)
Revista de Historia Industrial. Economía y Empresa     Open Access  
Revista de Política Económica para el Desarrollo Sostenible     Open Access  
Revista Economía y Política     Open Access  
Revista Galega de Economia     Open Access  
Revista Gestão e Desenvolvimento     Open Access  
Revista Latinoamericana de Desarrollo Económico     Open Access  

        1 2 | Last

Similar Journals
Journal Cover
Marketing Theory
Journal Prestige (SJR): 1.2
Citation Impact (citeScore): 3
Number of Followers: 15  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1470-5931 - ISSN (Online) 1741-301X
Published by Sage Publications Homepage  [1174 journals]
  • Sycomorphism in city branding: The case of Amazon HQ2

    • Free pre-print version: Loading...

      Authors: Katie R Sullivan, Jens Rennstam, Jon Bertilsson
      Abstract: Marketing Theory, Ahead of Print.
      In recent decades, tech-companies such as Amazon, Google, Facebook, and Apple have grown exponentially, and it can be tempting for cities to try to attract these powerful corporations. This paper explores a particular aspect of this development, namely, how cities brand themselves to win the favor of a single big business. We draw on institutional isomorphism and a case study of North American cities’ branding efforts to attract Amazon’s second headquarters (dubbed HQ2). Our qualitative analysis shows that branding for a big business can lead cities into what we call sycomorphism, that is, acting obsequiously toward an important other in ways similar to other organizations. We identified three key expressions of sycomorphism: pandering, identification, and blank-checking. Our study contributes with knowledge that cities are not only subject to generalized pressure to compete for businesses, but they are also enticed by single powerful actors outside their organizational field, that can “jolt” cities to communicate obsequiously to win favor. Through the concept of sycomorphism, we advance the theoretical understanding of the relationship between isomorphism and city branding and thereby expand the usefulness of institutional theory in marketing scholarship.
      Citation: Marketing Theory
      PubDate: 2022-06-20T05:54:45Z
      DOI: 10.1177/14705931221108426
       
  • Sacrifice and violence in the marketplace

    • Free pre-print version: Loading...

      Authors: Michal J Carrington
      Abstract: Marketing Theory, Ahead of Print.
      Sacrifice is central to the flourishing of human culture and is integral to everyday life through practices of gifting, abstinence, donation and substitution. Consumer studies have predominantly taken a theological view of consumption-based sacrifice as medium of self-transformation, purification and transcendence to the realms of the sacred. Yet, there is a darker side to marketplace sacrifice. An alternative reading of sacrifice acknowledges the violence that is also often present in sacrifice – a violence that is directed and ritualised through the sacrifice of the scapegoat. Violent sacrifice can unite and reconcile conflicting individuals into a cohesive community, the taking of a life – at least symbolically – to restore social order and the status quo. This violent turn is missing from accounts of sacrifice and sacrificial gift giving in marketing and consumer studies that do not account for the deep, visceral, human desire for violent sacrifice – in both non-blood and bloodletting forms. To address this gap, I first introduce René Girard’s perspectives on violence, sacrifice and scapegoating to conceive an ideology of violent sacrifice in markets and consumption. I then re-examine extant market and consumer studies that investigate acts of sacrifice to reveal dimensions of violence and expand conceptions of sacrifice as being both light and dark. Thus, acknowledging the dual nature of sacrifice: purifying sacrifice to transform through abstinence and giving; and, violent sacrifice through mechanisms of scapegoating. Understanding these two faces of sacrifice has significant implication for marketing scholarship and marketing practice.
      Citation: Marketing Theory
      PubDate: 2022-06-17T02:50:31Z
      DOI: 10.1177/14705931221108427
       
  • The transformation of selling for value co-creation: Antecedents and
           boundary conditions

    • Free pre-print version: Loading...

      Authors: Daniela Corsaro, Isabella Maggioni
      Abstract: Marketing Theory, Ahead of Print.
      The selling practice is facing an unprecedented process of change that is redefining the logic of value co-creation and disrupting the nature of B2B relationships across several industries. This phenomenon is well-known in managerial practice but under-investigated at a theoretical level. Sales literature aligns on acknowledging that selling and value co-creation unfold within broader service ecosystems. However, the changes occurring in sales have been predominantly studied by focusing on the single elements affecting them. Based on a qualitative study of 48 sales experts, this research draws on the service ecosystem theory to offer a holistic perspective of the factors driving the transformation of selling for value co-creation. The proposal from the study is that value co-creation through selling is a systemic and multi-actor phenomenon, including two antecedents: Hybridization of salespeople and Digital ecosystem empowerment, two boundary conditions: Multi-actor integration and Acceleration, and 23 sub-dimensions driving change in selling. The study also provides guidance for managerial practices, which is crucial due to the high failure rate of attempts at transforming sales.
      Citation: Marketing Theory
      PubDate: 2022-05-28T06:02:09Z
      DOI: 10.1177/14705931221104519
       
  • Customer experiences in crisis situations: An agency-structure perspective

    • Free pre-print version: Loading...

      Authors: Bård Tronvoll, Bo Edvardsson
      Abstract: Marketing Theory, Ahead of Print.
      In times of crisis, interactions and structures can change, eradicating prevailing norms and rules, with enduring unfavorable effects, and existing conceptual frameworks may fail to explain the effects of radical contextual change. In such contexts, the meaning of the customer experience is also likely to change, and touchpoints, cues, and the concept of the customer journey may prove insufficient to theorize the formation of those experiences. Adopting an agency-structure perspective, the article explores how crisis disrupts and alters structuration modalities, including space-time perception, access to resources, and institutional arrangements. To conceptualize how these contextual changes affect customer experience, we contend that it is necessary to understand the complex set of interactions among multiple actors and the structures and modalities that together shape the customer experience. Drawing on structuration theories to elucidate how disruptive contexts and crisis modalities affect the customer experience, the proposed conceptual framework identifies crisis modalities (discontinuities, accessibility, and fragmentability) that explain customer experiences in disruptive contexts as meaningful patterns of interaction informed by structure and agency. These findings can help firms to understand and manage customer experiences in disruptive contexts. In conclusion, we discuss how future research might contextualize and test the proposed framework.
      Citation: Marketing Theory
      PubDate: 2022-05-26T12:32:37Z
      DOI: 10.1177/14705931221104520
       
  • Writing telepathy back into marketing theory

    • Free pre-print version: Loading...

      Authors: Mark Tadajewski
      Abstract: Marketing Theory, Ahead of Print.
      Adopting a commitment to the principle of heterogeneity, combined with a concern for subjugated and disqualified knowledge, we unravel the debates around telepathy and telementation in marketing theory and practice. We explicate the conditions of possibility for these deliberations, focusing on the Society for Psychical Research (SPR). A close reading of the scholarly outputs published by members of the SPR helps us unpack the theoretical assumptions underwriting telepathy via the concept of the subliminal self. This material forms the foundations for William Walker Atkinson’s ‘practical occultism’. We review Atkinson’s work, making the case that telepathy was central to exerting personal influence. Our account thus diverges markedly from extant histories of influence. Attention is then turned to the jettisoning of telepathic linkages. Changes in discourse reflect ‘epistemological deflation’ in combination with ‘counter-reversal’. Nonetheless, telepathic and telementative assumptions remain central to our understanding of sales and marketing communications. The same can be said of consumer research. Telepathy may also impact our future in a novel, ‘synthetic’ form.
      Citation: Marketing Theory
      PubDate: 2022-05-21T10:11:34Z
      DOI: 10.1177/14705931221095611
       
  • The interplay between customers’ incidental and integral affects in
           value experience

    • Free pre-print version: Loading...

      Authors: Birgitta Sandberg, Leila Hurmerinta, Henna M Leino
      Abstract: Marketing Theory, Ahead of Print.
      Current understandings of emotional value focus on integral affects that are directly related to present judgements and choices. This neglects recent research on the complexity of affect and dismisses affects triggered by situations, events, or persons encountered in daily life outside of the decision-making situation or process; that is, incidental affects. In this article, we analyse the interplay between customers’ incidental and integral affects in value experience during life transitions. Based on the qualitative data collected on real-estate services, we unveil the internal dynamics of affective value by showing the intrapersonal and interpersonal forms of interplay (spillover, ambivalence, divergence and convergence) between integral and incidental affects. This advances knowledge on the composition and dynamics of the concept of affective value and on the affective value experience in life transitions.
      Citation: Marketing Theory
      PubDate: 2022-05-17T07:11:48Z
      DOI: 10.1177/14705931221099314
       
  • Bleak signs of our times: Descent into ‘Terminal Marketing’

    • Free pre-print version: Loading...

      Authors: Oscar Ahlberg, Jack Coffin, Joel Hietanen
      Abstract: Marketing Theory, Ahead of Print.
      Marketing theory has twisted and turned with the introduction of many theoretical innovations. Yet, despite being influenced by various critical perspectives, the general marketing discourse remains remarkably optimistic about contemporary consumer culture, its capability to produce meaning and individuality, and its potential to overcome the existential threats of the 21st century, or at least its capacity to be transformed for the better. This paper discerns a countervailing current within critical marketing thought; a smattering of scholars that resist the therapeutic urge to tell that all will be well, producing a proliferation of papers that are deeply pessimistic about conventional marketing concepts like meaningful experience, agency, and the sovereignty of the consumer ‘self’. Against the current of convention, this research seeks to address an increasing zeitgeist of bleak cultural aporia, an atmosphere of apolitical apathy where the future has increasingly been ‘cancelled’ and all that remains is a carnivalesque consumer culture that has resigned itself to extinction, even if on the semiotic surface it is increasingly ethical and ecological. The present paper catalogues this development and draws together some of its tendencies. Chief amongst these is the tendency to see the consumer as a desiring intensity immersed in vast networks of techno-capitalism and thus reduces the idea of the agentic and individualistically creative consumer into a myth at best. We propose the term Terminal Marketing to describe this pessimistic theoretical attitude, but we consider its mood as potentially producing more critical interventions than the generally critical-yet-optimistic tone of interpretive marketing.
      Citation: Marketing Theory
      PubDate: 2022-05-12T10:37:30Z
      DOI: 10.1177/14705931221095604
       
  • Landing in affective atmospheres

    • Free pre-print version: Loading...

      Authors: Chloe Preece, Victoria Rodner, Pilar Rojas-Gaviria
      Abstract: Marketing Theory, Ahead of Print.
      Studies on affect and affective atmospheres have been a topic of increasing interest in marketing, particularly in the management of consumption and retail spaces where service providers attempt to orchestrate a prescribed, collective affective response in consumers. This paper draws on the work of Sara Ahmed and Margaret Wetherell to bring the subject back to the fore, providing a more fine-grained theorisation of how individuals land in such atmospheres. We articulate surfacing and sticking as key dimensions of landing, highlighting the heterogeneity of our landing, whereby affect is individually felt through bodily reactions due to how our personal affective history intersects with the socio-political context. Using a poetic affective attunement method, we capture intensely affective atmospheres, namely spirit-permeated religious settings in Brazil; demonstrating how landing results in different orientations or disorientations through which often elided emotional experiences come into view, privileging some subjects and objects whilst disadvantaging others.
      Citation: Marketing Theory
      PubDate: 2022-05-03T06:20:19Z
      DOI: 10.1177/14705931221076561
       
  • Professional reflexivity in customer involvement: Tensions and ambiguities
           in between identities

    • Free pre-print version: Loading...

      Authors: Per Echeverri
      Abstract: Marketing Theory, Ahead of Print.
      This article conceptualises how professionals, working according to customer involvement rationales in marketing contexts, experience and deal with the tension between their own identity, as regards having knowledge expertise, and the knowledge expertise they attribute to their customers. By relating the literature on professional identity to customer involvement in marketing, and by investigating this relationship in an empirical study of healthcare professionals influenced by customer involvement discourses, the article identifies the key underlying theoretical properties and mechanisms of professional reflexivity. A conceptual framework is outlined, displaying the key role of situated reflexivity by which means professionals enact ways of involving their customers, amidst a two-dimensional space defined by perceived professional and customer identities. It is argued that this conceptual framework details a social tension, between professionals and customers, that is highly visible in many service and marketing interactions and overlooked in marketing theory. It is argued that uncovering this tension adds to our understanding of why value is not always co-created in line with customer involvement rationales.
      Citation: Marketing Theory
      PubDate: 2022-04-27T07:31:04Z
      DOI: 10.1177/14705931221087710
       
  • How brands mobilize status, reputation, and legitimacy cues to signal
           their social standing: The case of luxury watchmaking

    • Free pre-print version: Loading...

      Authors: Déborah Philippe, Alain Debenedetti, Damien Chaney
      Abstract: Marketing Theory, Ahead of Print.
      While social evaluations have gained prominence in the field of marketing, few studies have investigated how brands strategically mobilize their social evaluations. This study aims to further explore the potential of social evaluations to shed light on brand management processes. Through a qualitative content analysis of 420 unique magazine ads of 36 fine watchmaking brands over a four-year period, we show how brands strategically draw from the distinct repertoires of status, reputation, and legitimacy to signal their social position and increase their appeal to consumers. We find that brands mobilize and combine cues from the three repertoires in different ways and that these variations stem from differences in the brands’ strategic intent and extent of market embeddedness. We discuss the contributions of these findings to the marketing literatures on social evaluations and on the role of advertising in brand building and conclude by outlining avenues for future research.
      Citation: Marketing Theory
      PubDate: 2022-04-25T09:25:11Z
      DOI: 10.1177/14705931221089327
       
  • Stigmas that matter: Diffracting marketing stigma theoretics

    • Free pre-print version: Loading...

      Authors: Shona Bettany, Jack Coffin, Christian Eichert, David Rowe
      Abstract: Marketing Theory, Ahead of Print.
      The rich tradition of stigma theoretics in marketing and consumer research develops understanding of consumer stigma management, mitigated via marketing-mediated solutions, broadly within a Goffmanian liberal frame. However, building on classic liberal formulations of stigma, sociologists of stigma further examine the impact of the neoliberal political economy in terms of where stigma is produced, by whom and for what purposes. Using the empirical illustration of the emergence of HIV PreExposure Prophylaxis (PrEP), this paper seeks to develop these stigma theoretics towards the concept of stigma diffraction exploring the multiple stigma effects that can be identified and conceptualised through a diffractive lens. This encompasses and theorises beyond traditionally stigmatised contexts, groups and individuals to conceptualise a dynamic and diverse field of ‘stigmas that matter’.
      Citation: Marketing Theory
      PubDate: 2022-04-25T05:29:03Z
      DOI: 10.1177/14705931221087711
       
  • The global rhythms of consumption practices

    • Free pre-print version: Loading...

      Authors: Benjamin Rosenthal, Eliane Pereira Zamith Brito
      Abstract: Marketing Theory, Ahead of Print.
      Although consumers’ temporal experiences in the performance of single practices of extraordinary nature have been well understood, there is not yet a clear understanding of how temporal experiences unfold from the recurrent performance of complexes of practices. Conversely, we delve into how the recurrent performance of quotidian complexes of practices affects consumers’ temporal experiences. To do so, we adopt a Rhythmanalysis lens to study the recurrent performance of runners and swimmers. We contribute to the literature by proposing that global rhythms are enduring and encompassing temporal experiences unfolding from the recurrent performance of complexes of practices through a process involving the orchestration of complexes of practices, the embodied effects of its routinization, the integration of consumption habits, and social involvement with communities of practitioners.
      Citation: Marketing Theory
      PubDate: 2022-04-21T04:40:42Z
      DOI: 10.1177/14705931221081161
       
  • The social thickening of market futures: Exploring the discursive work of
           drone visioneers

    • Free pre-print version: Loading...

      Authors: Domen Bajde, Mikkel Nøjgaard, Alev Pinar Kuruoglu
      Abstract: Marketing Theory, Ahead of Print.
      In this paper, we theorize the “social thickening” of market futures—the process through which imagined market futures take on social and moral significance and gel into shared visions of desirable social futures. Market studies have produced valuable insights into the role of representations and expectations in the constitution of future markets. However, extant research has been primarily concerned with the ways in which narratives of future markets affect the predictive and calculative capacities of market actors faced with uncertainty. In contrast, this paper draws attention to the social and normative aspects of discursive market future-making. Inspired by work on socio-technical imaginaries (STIs) and visioneering, we investigate how market visioneers such as consultancies, focal industry players, and mainstream media contribute to the “social thickening” of market futures in the context of commercial drones. Based on a qualitative analysis of a corpus of texts (consultancy reports, news media articles, and promotional videos), we uncover four discursive techniques of visioneering through which market futures are socially thickened: presencing, prospecting, problematizing, and entwining futures. Our study extends current theorizing of discursive market making and opens avenues for future research of market visioneering.
      Citation: Marketing Theory
      PubDate: 2022-04-15T04:51:38Z
      DOI: 10.1177/14705931221084356
       
  • Object-oriented marketing theory

    • Free pre-print version: Loading...

      Authors: Paolo Franco, Robin Canniford, Marcus Phipps
      Abstract: Marketing Theory, Ahead of Print.
      Assemblage and actor-network theories explain how markets and consumption are constituted by heterogeneous resources that form part-whole relations at various scales. Marketing and consumer research studies that use these theories, however, often retain human-centred scales and units of analysis, such that objects and forces that exist at unfamiliar (time)scales are overlooked. This paper explains how Object-Oriented Ontology can help to guide ontological, methodological, and analytical considerations in studies of market and consumption assemblages. We offer a framework that helps researchers to consider how far researchers should unpack assemblages into component parts; to what extent studies should trace objects’ effects as part of wider contexts; how ‘objects’ may harbour qualities that are withdrawn from social contexts; and how these hidden features can be encountered through speculative methods. Finally, we critically discuss the place of objects and subjects in socio-material research.
      Citation: Marketing Theory
      PubDate: 2022-03-25T01:17:26Z
      DOI: 10.1177/14705931221079407
       
  • Collective storytelling: Value co-creation in narrative-based goods

    • Free pre-print version: Loading...

      Authors: Marcin Wieczerzycki, Bartosz Deszczyński
      Abstract: Marketing Theory, Ahead of Print.
      The paper focuses on the interactions between authors/producers and consumers in the creation of products and services, whose value proposition rests on the story they tell – books, movies, games, etc. – narrative-based goods. We argue that their scope is not limited to the individual intrinsic experience and reinterpretation of the meanings of the story, described in the narrative consumption literature. We, therefore, propose a typology, which depicts the variety of possible instances of collective narrative consumption by distinguishing four types of interactions based on a hidden/open and confrontation-based/cooperation-based dialogue. Furthermore, we expand the analytical timeframe of transportation theories beyond the moment of consumption (narrative transportation). By incorporating insights from the concept of value co-creation based on the Service-Dominant Logic (SDL) literature we examine how value is co-created during the pre-, mid- and post-transportation phases in the case of all four interaction types. On this occasion, we also develop SDL by conceptualizing and providing examples for value co-creation that does not need direct individual producer-consumer interactions, whilst still significantly affecting both parties. The theoretical concepts are illustrated by practical examples of narrative consumption.
      Citation: Marketing Theory
      PubDate: 2022-03-08T01:44:58Z
      DOI: 10.1177/14705931221075832
       
  • Less than net zero: Redirecting capitalist fantasies through fetishistic
           reversal

    • Free pre-print version: Loading...

      Authors: Jack Coffin
      Abstract: Marketing Theory, Ahead of Print.
      Inspired by the work of Slavoj Žižek, critical marketing theorists have identified how ideological fantasies support the capitalist status quo by operating as unconscious fetishes that are difficult to dispel. While these studies suggest that fetishisation is a formidable challenge to critical thought and activism, this think piece considers how fetishistic reversal may provide a means to redirect the ideological fantasies of capitalism towards more critical ends. This line of thinking is pieced together by drawing Žižekean theories alongside the topical example of Net Zero. It is argued that Net Zero is not a politically-neutral target but rather an ideological fantasy that can be interrogated for fetishistic disavowals, inversions and ticklishness. However, it is added that renouncing Net Zero as an ideological fantasy is likely to be unproductive, or even counter-productive. Instead, critical marketing scholars should proceed by reversing fetishistic effects. Developing Žižek’s notion of Less Than Nothing, it is suggested that Net Zero should be transposed with the more radical target of Less Than Net Zero. This piece concludes by thinking about the application of fetishistic reversal to other socioecological issues in order to push critical marketing theory further towards a more optimistic horizon.
      Citation: Marketing Theory
      PubDate: 2022-02-24T01:29:54Z
      DOI: 10.1177/14705931221075367
       
  • Introduction to special issue: Hierarchies of knowledge in marketing
           theory

    • Free pre-print version: Loading...

      Authors: Olga Kravets, Rohit Varman
      First page: 127
      Abstract: Marketing Theory, Ahead of Print.

      Citation: Marketing Theory
      PubDate: 2022-04-24T09:39:24Z
      DOI: 10.1177/14705931221089326
       
  • The scalar politics of difference: Researching consumption and marketing
           outside the west

    • Free pre-print version: Loading...

      Authors: Ozlem Sandikci
      First page: 135
      Abstract: Marketing Theory, Ahead of Print.
      This paper explores the relationship between knowledge hierarchies and sociospatial ordering of the world and, in doing so, to problematize the ways we study and understand consumption and marketing outside the West. By sociospatial ordering of the world, I refer to scalar divisions that organize and mobilize hierarchical perceptions of the world. Adopting a view of scale as a way of knowing and apprehending the world, I trace the origins, uses and effects of three scales – Third World, non-Western and emerging markets – that organize and inform research about marketing and consumption outside the West. Each of these scales indicates an imagined distance from an assumed central point and mobilizes visions that order and organize not only places, but knowledge produced in and about these places. I show that these scalar configurations are neither neutral nor transparent designations, but politically charged, sociospatial constructions that privilege certain representations, meanings and identifications over others. In the process, they shape knowledge production, permitting particular forms of difference – absence, plurality and excess – to take shape, circulate and gain legitimacy. I conclude by discussing the possibility of a notion of difference that does not rest on a negative comparison between two entities but is generative, affirmative and non-hierarchical.
      Citation: Marketing Theory
      PubDate: 2022-02-27T12:22:12Z
      DOI: 10.1177/14705931221074721
       
  • Epistemic in/justice: Towards ‘Other’ ways of knowing

    • Free pre-print version: Loading...

      Authors: Martina Hutton, Benedetta Cappellini
      First page: 155
      Abstract: Marketing Theory, Ahead of Print.
      This paper brings a critical awareness to the interrelations between epistemic injustice and knowledge hierarchies, through an insufficient attention to the Other as epistemically harmed. Because of the dominant empirical and theoretical authority Others are subjected to in research practices and dissemination, our paper explores how marginalised voices possess less epistemic agency due to their disciplining, neglect and subjugation as knowers through testimonial and hermeneutical injustice. We contribute two new categories of epistemic injustice in marketing; Silencing and Ignorance; areas, which reproduce and reify knowledge hierarchies but equally provide scholars with an opportunity to contest epistemic dominance. Through an explicit acknowledgement of the relationship between difference, power and knowledge in meaning-making, we argue for Other consciousness which entails (i) privileging Othered knowledge, (ii) highlighting structural epistemic in/justice within Marketing academe and (iii) advocating for artistic-inclusive processes, to alter how we theorise knowing Others, and Other knowers, in marketing scholarship.
      Citation: Marketing Theory
      PubDate: 2022-03-25T04:16:36Z
      DOI: 10.1177/14705931221076563
       
  • Hierarchies of knowledge about intersectionality in marketing theory and
           practice

    • Free pre-print version: Loading...

      Authors: Marcel Rosa-Salas, Francesca Sobande
      First page: 175
      Abstract: Marketing Theory, Ahead of Print.
      There is scant research regarding intersectionality and epistemic hierarchies in marketing, including connections and disconnections between knowledge about intersectionality produced in marketing scholarship and practice. Thus, we examine how market logics propelled by gendered racial capitalism and the commercialization of identity politics impact the production of knowledge about intersectionality in the marketing discipline and industry. We consider how the notion of “intersectionality” has been conceptualized and obfuscated in marketing scholarship and entwined industry discourse. Consequently, we provide a genealogy of how “intersectionality” has been framed in marketing studies and industry approaches which reflect the entanglements of knowledge production, the politics of representation, and the marketization of social justice. Overall, we contribute to scholarly interventions regarding how intersecting oppressions influence marketing and critical analyses of it, as well as the complex interrelationship between marketing, commercial representation, and discourses of identity, inequality, and structural change.
      Citation: Marketing Theory
      PubDate: 2022-05-12T11:28:27Z
      DOI: 10.1177/14705931221075372
       
  • Neo-colonial hierarchies of knowledge in marketing: Toxic field and
           illusio

    • Free pre-print version: Loading...

      Authors: Cagri Yalkin, Mustafa F. Özbilgin
      First page: 191
      Abstract: Marketing Theory, Ahead of Print.
      We explore the knowledge production experiences of marketing academics who currently work in countries that have previously colonized their home countries. Building on Bourdieu’s concepts of illusio and the field, we first demonstrate that participants are drawn to the appeal of the academic game which perpetuates itself as a toxic field of neo-colonial relations. Second, we illustrate that two dominant exploitative academic practices sustain this toxic field. Third, we demonstrate that there is a toxic illusio which prevents academics from developing a healthy sense of colonial relations in their knowledge production.
      Citation: Marketing Theory
      PubDate: 2022-03-03T05:19:54Z
      DOI: 10.1177/14705931221075369
       
  • The role of institutions in non-Western contexts in reinforcing
           West-centric knowledge hierarchies: Towards more self-reflexivity in
           marketing and consumer research

    • Free pre-print version: Loading...

      Authors: Aliakbar Jafari
      First page: 211
      Abstract: Marketing Theory, Ahead of Print.
      Critics often associate West-centric knowledge hierarchies in marketing (as well as in business and management studies) with (neo)colonialism, academic journal ranking fetishism, resource scarcity in non-Western societies, and the domination of the English Language in the international scholarly landscape. I advance this debate by examining the role non-Western societies themselves have played in reinforcing the phenomenon. Using the Muslim Middle East as a context, I argue that the coupling of the institutions of state politics and religion during the 20th century has negatively influenced the development of social sciences. I show how unreflexive Islamic civilizational revivalism has paradoxically contributed to the reproduction of the same hegemonic discourse it intended to repudiate. These, I argue, are the outcomes of the institutional arrangements that Western colonial/imperial powers have left behind in subordinate societies. I conclude by inviting researchers in both Western and non-Western contexts to develop a sense of self-reflexivity, one that can help create more consciousness about how what they write can impact upon self and others.
      Citation: Marketing Theory
      PubDate: 2022-03-08T11:20:43Z
      DOI: 10.1177/14705931221075371
       
  • See finish! Scunnered!! A vernacular critique of hierarchies of knowledge
           in marketing

    • Free pre-print version: Loading...

      Authors: Folúké A. Bádéjọ, Ross Gordon
      First page: 229
      Abstract: Marketing Theory, Ahead of Print.
      Our paper presents a critique of how a totalising consumer voice predominates, as does a globalised marketing knowledge. We argue that it is time to release ideas from the marginalised, the unhinged and the peripheral. We feature a fictional dialogue between two characters using vernacular language: Ọmọ Naija, a Pidgin-speaking Yorùbá woman from Nigeria, and Rab, a Glasgow Patter-speaking man from Scotland. The conversation traverses two important areas of critique regarding hierarchies of knowledge in marketing: (1) decolonisation and (2) marginalisation of the vernacular. Our characters draw upon ancient and contemporary thinkers, writers and cultural icons to substantiate their critiques. Our analysis foregrounds how hierarchies of knowledge in marketing serve academic imperialism, an untranslatability of vernacular life and ignore the terroir of everyday existences.
      Citation: Marketing Theory
      PubDate: 2022-02-23T05:34:33Z
      DOI: 10.1177/14705931221074724
       
  • The “Esperanto” of business... or how to be successful in life: A
           decolonial reading, using semiotics, of English language courses’
           advertisements in Brazil

    • Free pre-print version: Loading...

      Authors: Marcus W. Hemais, Luís Alexandre Pessôa, Denise F. Barros
      First page: 251
      Abstract: Marketing Theory, Ahead of Print.
      The present paper seeks to analyze, based on the decolonial perspective, how the epistemic and ontological elements of the coloniality of power that operates through the linguistic imperialism of English are made present in the hierarchies of knowledge in marketing. For this, we use the generative trajectory, a semiotic theoretical model of meaning, to analyze advertisements of a transnational online English language company operating in Brazil, which reinforces in its communications the importance of learning English as the only way to succeed in the business world and to overcome the backwardness of local culture and language. The semiotic analysis helped to analyze the manipulation path and strategies and the concretization of the narratives present in the communication made through the ads, unveiling epistemic and ontological elements that make up the coloniality of power and its association to English, which was, in turn, related to the hierarchies of knowledge in marketing.
      Citation: Marketing Theory
      PubDate: 2022-03-02T03:39:58Z
      DOI: 10.1177/14705931221075368
       
  • Crossing wires: short-circuiting marketing theory

    • Free pre-print version: Loading...

      Authors: Jack Coffin, Christian A Eichert, Shona Bettany, Andrew Lindridge, Gillian Oakenfull, Jacob Ostberg, Lisa Peñaloza, Diego Rinallo, David Rowe, Jannsen Santana, Luca M. Visconti, Luciana Walther
      First page: 275
      Abstract: Marketing Theory, Ahead of Print.
      In the popular imagination sex sells. Yet, marketing theory has relatively little to say about sexuality per se. Drawing on Žižek’s metaphor of critical theory as ‘short-circuiting’ the dominant discourse, we conceptualise marketing as a field that theorises sexuality only in a series of ‘closed circuits’. Knowledge becomes hierarchical when some topics, such as sexuality, are denied the theoretical freedom to roam in wider open circuits alongside other ‘mainstream’ marketing topics. We identify four ways in which certain topics are enclosed: theoretical, empirical, institutional and neo-colonial. We then seek to short-circuit this state of affairs by bringing together a heterogeneous group of scholars interested in sexuality. By crossing their critical insights like unexpected connections in a circuit, we create sparks of inspiration that challenge the contents, contexts and concepts that relate to marketing theories of sexuality. Our paper makes a specific theoretical contribution in arguing for sexuality to be treated as a phenomenon worth studying and theorising in its own right. However, it also makes a wider methodological and epistemological contribution in showing how various topics within marketing theory might be short-circuited to help flatten the hierarchies of knowledge created by closed and open circuits.
      Citation: Marketing Theory
      PubDate: 2022-02-24T01:28:14Z
      DOI: 10.1177/14705931221074722
       
  • The queer manifesto: Imagining new possibilities and futures for marketing
           and consumer research

    • Free pre-print version: Loading...

      Authors: Daniela Pirani, Athanasia Daskalopoulou
      First page: 293
      Abstract: Marketing Theory, Ahead of Print.
      In this manifesto, we explore how queer theory can contribute to expanding what we consider legitimate knowledge within marketing research. Previous scholars in marketing and management have highlighted the potential of queer theory, remarking how little it is used within the discipline. Reviewing marketing scholarship that uses queer theory shows how it is mostly applied in relation to the Lesbian, Gay, Bisex, Trans and Queer (LGBTQ+) consumers and contexts, reproducing the same dualism it challenges. To overcome this, we provide a brief outline of the theory, leading to five research avenues that are relevant to marketing: gender and sexuality; phenomenology; desire; failure and methodology. Each of these avenues considers how queer lenses have been and could be applied within our discipline. We stress that the epistemological value of queer theory is in valuing the margins, rejecting dualism and questioning the hierarchies of power within capitalism. In the utopian logic of the manifesto, we do not intend to provide guidelines, but horizons of possibility for marketing and consumer theorisation.
      Citation: Marketing Theory
      PubDate: 2022-02-25T07:26:46Z
      DOI: 10.1177/14705931221074723
       
 
JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


Your IP address: 34.239.147.7
 
Home (Search)
API
About JournalTOCs
News (blog, publications)
JournalTOCs on Twitter   JournalTOCs on Facebook

JournalTOCs © 2009-