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Jurnal Promosi Program Studi Pendidikan Ekonomi
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ISSN (Print) 2337-4721 - ISSN (Online) 2442-9449
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PENGARUH PENGUASAAN LITERASI DIGITAL SERTA MATA KULIAH KEWIRAUSAHAAN
TERHADAP MINAT BERWIRAUSAHA MAHASISWA STKIP PGRI LUMAJANG
- Authors: Dwi Yanuarindah Putri, Fidyah Jayatri
  Abstract: Education today is not only about teaching and learning, the delivery of theories, and just questions and answers. From the elementary school level to college, educators and learners to students are expected to have an entrepreneurial character. This aims so that the mindset of students / students not only aspire to find jobs but are able to create their own jobs. Likewise with the development of the era that requires educators and students to master digital technology. It is very left behind if learning activities only use board stationery and manual teaching books. Technology is growing rapidly every year. STKIP PGRI Lumajang is one of the higher education schools that implements entrepreneurship courses that have the goal that graduates can create jobs for themselves and others by utilizing digital technology. So this research aims to find out the level of mastery of digital literacy and the impact of attending entrepreneurship lectures on student entrepreneurship activities. The method in this study is quantitative research correlational approach. Data collection uses observations, questionnaires, and other supporting documents. The results showed that there is an influence between the mastery of digital literacy to the interests of entrepreneurship students, mk entrepreneurship obtained by students there is influence, and there is a simultaneous influence between the two variations on the interest variables of entrepreneurship students. This is because knowledge about the basis of entrepreneurship makes students more confident in starting a business and mastery of technology also makes it easier for students to market their business results.Keywords: Digital Literacy; Entrepreneurship Courses; Student Entrepreneurship Interests
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4507
  Issue No: Vol. 9, No. 2 (2021)
ANALISIS FAKTOR PENGGUNAAN MARKETING MIX SEBAGAI PERTIMBANGAN KONSUMEN
DALAM MEMILIH PAVING DI CV. OPEN ARTO MADURAN – LAMONGAN
- Authors: Nawari Nawari, Siti Shoimah
  Abstract: This research was conducted to find out what factors are considered by consumers in choosing Paving CV Open Arto. In Maduran Lamongan which is always crowded with visitors even though there are many other paving productions standing around Paving CV Open Arto.. The purpose of this study is to find out which factors are the most dominant consumers consider among the 7P product marketing mix variables, price, location, promotion, people, processes and physical evidence in the CV Open Arto. Maduran - Lamongan. The research method used in the CV Open Arto. is a quantitative method with a population of 4,320 visitors and 100 samples to be examined. This study uses factor analysis with SPSS and the results show that the dominant factor considered by consumers in choosing Paving is a person factor with an eigen value of 6,887 and the lowest factor is a product with an eigen value of 1,541.Keywoords: Marketing Mix, Consumer Considerations, Factor Analysis.
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4509
  Issue No: Vol. 9, No. 2 (2021)
PENGEMBANGAN KONTRAK PEMBELAJARAN EKONOMI MENGGUNAKAN WHIMSICAL
- Authors: David Firna Setiawan, Novika Wahyuhastuti, Mochamad Fadjar Darmaputra
  Abstract: Learning contracts are generally used to achieve the goal, namely the professional competence of prospective workers. Therefore, learning contracts are not commonly used at the secondary education level. In fact, the learning contract is considered to have a positive impact in the process of increasing professional competence. This study aims to develop a learning contract using the Whimsical application. The learning contract was developed using the ADDIE model. The content and learning objectives are based on the standard content of the economic content of the secondary education level based on the Regulation of the Minister of Education and Culture of the Republic of Indonesia Number 21 of 2016 concerning the Content Standards of Primary and Secondary Education. The results of the study are expected to assist teachers in developing learning contracts that can be used by teachers of economics subjects. The results of this study are expected to have a positive impact on student learning outcomes. The process of developing an economic learning contract adopting the ADDIE mode includes five steps, namely, (1) analysis, (2) design, (3) development, (4) implementation, and (5) evaluation. The results of the study show that the overall economic learning contract is categorized as very feasible both from the aspect of the quality of the content and objectives as well as the quality aspect of the learning contract both visualization and physical use.Keywords: Learning Contract; Economic course; Whimsicle
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4510
  Issue No: Vol. 9, No. 2 (2021)
TELAAH DIGITAL ENTREPRENEURSHIP: SUATU IMPLIKASI DALAM MENGATASI
PERMASALAHAN EKONOMI
- Authors: Dyah Perwita
  Abstract: Digitalization is one of the main factors that is very important in developing creative and innovative entrepreneurship activities, where almost everything in the life sector has gone hand in hand with digitalization. It is important for entrepreneurs to always be up to date on technological developments and business digitization. Considering that the industrial sector which will become a field for entrepreneurs to enter is currently dominated by digital platforms. Without sufficient attention related to this digital era, entrepreneurs of course will not be able to compete and maintain their ideas in the expected industry. Therefore, writing this article aims to discuss in detail everything about digital entrepreneurship using the literature review method so that it is expected to provide studies that are in accordance with actual conditions and circumstances.Keyword: Digital Entrepreneurship, Entrepreneurship
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4511
  Issue No: Vol. 9, No. 2 (2021)
IMPLEMENTASI PENANAMAN KESADARAN PENTINGNYA KETERAMPILAN SOFT SKILLS
ENTREPRENEURSHIP WADAH PENGEMBANGAN FKIP UNBARI
- Authors: Harbeng Masni, Ade Rahima, Zuhri Saputra Hutabarat
  Abstract: Implementation of Instilling Awareness of the Importance of Soft Skills Entrepreneurship Through Student Development FKIP UNBARI "is aimed at providing an experience for students to care about cooperative development. Schools are expected to be a means for students to learn to do small businesses, develop organizational skills, encourage habits to innovate, learn to complete and as a forum for students to face the world of work after graduating from school. This research was conducted on FKIP UNBARI students. School cooperatives can provide an experience for students to care about the development of cooperatives. School cooperatives are expected to be a means for students to learn to do small businesses, develop organizational skills, encourage habits to innovate, learn to solve problems and so on.Keyword: Entrepreneurship Soft Skills
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4512
  Issue No: Vol. 9, No. 2 (2021)
ANALISIS KORELASI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP
KEPUASAN KONSUMEN PADA KLINIK SKINCARE (STUDI PADA KLINIK PUSPITA
PRINGSEWU)
- Authors: Miswan Gumanti, B. Utami
  Abstract: This study aims to analyze the correlation between price, product quality and service quality variables on consumer satisfaction at the Puspita Pringsewu skincare clinic. The results of this study are expected to help Puspita Pringsewu Beauty Clinic in determining the steps of a marketing strategy that is oriented towards increasing consumers who use services and products. The results of the analysis show that each of the price, product quality, and service quality variables has a positive correlation with the consumer satisfaction variable.Keyword: price, product, service, skincare clinic
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4513
  Issue No: Vol. 9, No. 2 (2021)
PENGARUH PEMBELAJARAN JARAK JAUH TERHADAP HASIL BELAJAR SISWA PADA MATA
PELAJARAN EKONOMI DI KABUPATEN BANDUNG
- Authors: Yusup syarifudin bakri, Ikaputera Waspada, Rasto Rasto
  Abstract: This research is motivated by the low learning outcomes of students in economic subjects in SMA Negeri in Bandung Regency. The purpose of this study was to find out and analyze how the description of distance learning and student learning outcomes, the effect of distance learning on learning outcomes. The method used in this study was an explanatory survey with data collection techniques through questionnaires and observation. The population of this research is the students of class XI IPS SMA Negeri in Bandung Regency as many as 2,495 students, while the sample is 364 students. The data that has been collected is then analyzed using descriptive statistical analysis and path analysis. The results showed that: (i) distance learning was in the medium category, learning motivation, and student learning outcomes were in the medium category. (ii) distance learning has an effect on learning outcomes.Keywords: Distance Learning, Learning Outcomes In Economics Learning
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4514
  Issue No: Vol. 9, No. 2 (2021)
HASIL BELAJAR AKUNTANSI DENGAN MENGGUNAKAN MODEL PEMBELAJARAN BERBASIS
COLLABORATIVE LEARNING SISWA SMA KOTA JAMBI
- Authors: Rosmiati Rosmiati, Zuhri Saputra Hutabarat
  Abstract: The purpose of this study was to determine the effect of using a collaborative learning-based learning model on the accounting learning outcomes of class XI IPS students of SMA Negeri 5 Jambi City. This study used a quasi-experimental approach in the form of a pretest-posttest control group comparison design. The subjects in this study were students of class XI IPS 5 as the experimental class and XI IPS 3 as the control class with the data analysis technique of learning outcomes using the t-test, it can be concluded that the average accounting learning outcomes of class XI IPS students who were taught using Collaborative Learning-based learning model is 75.33 higher than the average student learning outcomes of class XI IPS on accounting subjects taught conventionally is 62.8. The results of the t-test obtained the results of the coefficient tcount> ttable or 5.048> 2.039. Thus, it can be interpreted that there is an effect of the use of Collaborative Learning-based learning models on the accounting learning outcomes of class XI IPS students at SMA Negeri 5 Kota Jambi. Keywords: Collaborative Learning-Based Learning Model, Learning Outcomes
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4515
  Issue No: Vol. 9, No. 2 (2021)
ANALISIS KESULITAN BELAJAR SISWA DALAM PEMBELAJARAN DARING DI SMK
SE-KECAMATAN KAYUAGUNG
- Authors: Juai Aptriyana, Neta Dian Lestari, Januardi Januardi
  Abstract: The problem in this research is how the learning difficulties of students in online learning at SMKs in the Kayuagung District are for the 2020/2021 academic year. The purpose of this study was to determine the learning difficulties of students in online learning at SMK in Kayuagung District. The method used in this study is a qualitative descriptive method.The results showed that the average answer of 99 respondents/students from positive negative questionnaire statements was 72.29% with the category "Enough Difficulty" meaning that when online learning students had difficulties with technical obstacles that affected the signal so that there was a lack of reciprocal interaction between students. and teachers, students also have difficulty understanding the material presented by the teacher during online learning activities and delayed responses due to signals that interfere with student-teacher communication. From the results of this study, it is expected that teachers and schools can pay attention to the constraints experienced by students, for example signal constraints that make students late in collecting assignments and absent to provide time slack for students during online learning and is expected to be an evaluation material for the future. Keywords : Learning Difficulties, Online Learning
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4516
  Issue No: Vol. 9, No. 2 (2021)
MENINGKATKAN HASIL BELAJAR EKONOMI MENGGUNAKAN MODEL PEMBELAJARAN
KOOPERATIF TIPE STUDENT TEAM ACHIEVEMENT DIVISIONS (STAD)
- Authors: Desi Budiono, Ningrum Ningrum
  Abstract: The learning outcomes of class XI high school students are still low. In an effort to improve economic learning outcomes, the researcher intends to use a cooperative learning model of the Student Team Achievement Divisions (STAD) type. This learning model is used with the aim of helping economic education teachers in an effort to improve student economic learning outcomes. This study aims to determine the effect of the use of the Student Team Achievement Divisions (STAD) Cooperative Learning Model on the Economics Learning Outcomes of Class XI Social Sciences Students. The population in this study were students of class XI IPS SMA, which amounted to 63 students and consisted of 3 classes. The sample of this study amounted to 41 students which was carried out in 21 students of class XI IPS1 as the experimental class, and XI IPS2 as the control class which was determined by purposive sampling. To determine the level of validity and reliability, the K-R formula is used. 20: r_11=(k/(k-1))×((V_t pq)/Vt) and to test the hypothesis, the Simple Linear Regression formula is used, namely = a + bx. The value of =36.0217+0.6594X followed by the t-count formula, namely t_hit= b/S_b = 6.81 and t_table = 1.73 with a significant level of 5% and t_table = 2.54 with a significant level of 1%. That way thit > ttab are 6.81 > 1.73 and 6.81 > 2.54.Keywords: Cooperative Learning Model, Student Team Achievement Divisions (STAD), Learning Outcomes, Economics.
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4517
  Issue No: Vol. 9, No. 2 (2021)
PENGEMBANGAN LKPD BERBASIS AUDITORY, INTELLECTUALLY, REPETITION (AIR) PADA
MATA PELAJARAN EKONOMI KELAS X SMA NEGERI 02 NEGARA BATIN
- Authors: Elma Wati, Tiara Anggia Dewi
  Abstract: Teaching materials have an important role in the learning process. However, the teaching materials used still do not meet the needs of students. The purpose of this research is to produce LKPD based Auditory, Intellectually, Repetition (AIR) products as valid and practical learning materials for BUMN, BUMD and BUMS. and standard eligibility criteria for learning media. This research is a type of development research using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The process to produce LKPD begins with a validation stage by media experts, design experts and material experts. Auditory, Intellectually, Repetition (AIR) based LKPD was also tested in schools to measure the response of class X students of SMA Negeri 02 Negara Batin. The results showed that this Auditory, Intellectually, Repetition (AIR) based LKPD was suitable for use in learning. This is indicated by the results of the final validation from design experts with a percentage of 80% with strong criteria, the results of the assessment by media experts with a percentage of 90% with very strong criteria, the results of the assessment by material experts with a percentage of 86.7% with very strong criteria and results. testing with a small group of 15 students with a percentage of 86.4% with very strong criteria. Based on the percentage obtained from an average expert validation of 89.2% with very strong criteria and student responses of 86.4% with very strong criteria, Auditory, Intellectually, Repetition (AIR) based LKPD is declared valid and practical to be used as references in the learning process.Keywords: Development, LKPD, Learning Media
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4518
  Issue No: Vol. 9, No. 2 (2021)
KETAHANAN UMKM OLAHAN SERBA IKAN DI KELURAHAN MARGODADI TERHADAP PANDEMI
COVID 19
- Authors: Sangidatus Sholiha Sholiha, Fajri Arif Wibawa
  Abstract: Indonesia ensuring the first case of coronavirus infection causes Covid-19 in early March 2020. Almost all sectors are affected, not only health. The economic sector has also been seriously affected by the corona virus pandemic. Micro, Small and Medium Enterprises (MSMEs) is also a result of this pandemic such as decreased income, labor, capital, production and distribution. This research aims at the resilience strategy of Micro, Small and Medium Enterprises (MSMEs) district Metro Pusat against the Covid-19 pandemic.OSERI in terms of decreased income, entry into work assignments, capital difficulties, the amount of stock / production of goods, distribution, to changes in the trade model from conventional to digital. Covid-19 is also MSME refugees to change strategies in trading, and strategies for living lifeKeywords: Micro, Small and Medium Enterprises (MSMEs), OSERI
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4519
  Issue No: Vol. 9, No. 2 (2021)
HUBUNGAN BEKERJA PART-TIME DENGAN AKTIVITAS BELAJAR MAHASISWA PENDIDIKAN
EKONOMI FKIP UNIVERSITAS MULAWARMAN TAHUN AKADEMIK 2019/2020
- Authors: Noor Ellyawati, Sulfikar Sulfikar, Dina Destari, Vitria Puri Rahayu
  Abstract: This research seeks to determine the relationship of part-time working and learning activities of economics education students at Teacher Training and Education Faculty in Mulawarman University 2019/2020 academic year by using quantitative method. The study's population was drawn from all part-time economic education students, a total of 20 persons. Product moment correlation, validity and reliability tests, and questionnaires were utilized to obtain data from respondents. According to the findings, part time working is related to the learning activities. The product moment correlation test showed part-time working has a significance level of 0.001 less than 0.005 and a value of rcount > rtable of 0.682 > 0.444, indicating that the correlation strength is "Strong." The findings also tell the proportion of the link between part-time working and learning activities is 0.68 or 68 percent. This indicates that 68 percent of part-time working is linked to learning activities, while the remaining 32 percent is linked to other factors. Looking for additional money is the most common indicator of part-time working, whereas expressing ideas is the most common indicator of learning activities. As a result, the value of r count > r table and Ha is accepted, implying that the relevance of the relationship between part-time working and learning activities is significant.Keywords: Part-Time Working, Learning Activities.
  PubDate: 2021-12-09
  DOI: 10.24127/pro.v9i2.4545
  Issue No: Vol. 9, No. 2 (2021)