JournalTOCs

MIX : Jurnal Ilmiah Manajemen
Number of Followers: 0

This is an Open Access Journal

Open Access journal
ISSN (Print) 2088-1231 - ISSN (Online) 2460-5328
Published by Universitas Mercu Buana Jakarta

[17 journals]

The Effectiveness of Social Media Advertisement in The Indonesian Sneakers
Industry: Application of The Extended Advertising Value Model
- Authors: Alvin Achmad, Antonius Indra Saputra, Aulia Fadhil Ardiansyah, Evelyn Hendriana
  Pages: 1 - 13
  Abstract: Objectives: This study aims to examine the effect of social media advertising values on customer engagement and purchase intention. Despite the unique features of social media ads to generate customer engagement, there is not much research that combines the advertising value model and interactivity component to understand the effectiveness of social media ads.Methodology: Questionnaires were distributed to followers of sneaker brands’ Instagram official account in Greater Jakarta who had bought the sneakers. There were 314 responses analyzed by PLS-SEM to answer the research questions.Finding: The results showed that customer engagement was influenced by credibility, entertainment, and interactivity of the advertisement, which eventually led to purchase intention. Furthermore, entertainment and interactivity advertising values had a direct influence on purchase intention.Conclusion: Brands should create entertaining and interactive ads to trigger engagement with their followers and stimulate their desire to purchase the products. Practical insights are provided based on these research findings.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.001
  Issue No: Vol. 12, No. 1 (2022)
Creating Student Loyalty Through the Value of Context-Based Customer
Education
- Authors: Muji Gunarto, Purwanto Purwanto, Dita Amanah, Dedy Ansari Harahap
  Pages: 14 - 30
  Abstract: Objective: The objective of this research is to find out how the Covid-19 pandemic forces the learning process at all levels of education including higher education to be carried out online, where face-to-face meetings are not allowed. How the influence of relational contact and physical context on context-based customer education and on the value of student experience and student loyalty in private universities is the aim of this study.Methodology: The survey was conducted in three major cities in Indonesia, namely Palembang, Bandung, and Surabaya with a total sample of 280 students. Characteristics of respondents based on age, gender, and semester of the three samples of cities are relatively homogeneous. Data analysis was carried out using a structural equation model (SEM) approach with the help of LISREL software.Finding: The results showed that the relational context had a positive and significant effect on context-based customer education, but the physical context had no effect. Context-based customer education has a positive effect on the value of student experience and student loyalty.Conclusion: Even though learning is done through online, students hope that there will be a strong interaction between lecturers and students, so that in lectures, at least it is carried out using blended learning. Strong interaction between students and lecturers is a context-based customer (student) education that can improve the student experience and have an impact on student loyalty to their alma mater.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.002
  Issue No: Vol. 12, No. 1 (2022)
The Model Disclosure of Islamic Social Reporting in Islamic Bank Indonesia
- Authors: Indra Siswanti, Embun Prowanta
  Pages: 31 - 43
  Abstract: Objectives: The purpose of this study is to analyze the determinants of the disclosure of Islamic Social Reporting in Islamic banks in IndonesiaMethodology: The population in this study are Islamic banks in Indonesia which amounted to 14 (fourteen) in total, while the sample used was 9 (nine) Islamic banks that have met the criteria, namely Islamic banks that have published financial reports, annual reports and corporate governance reports between the period of period 2015-2019.Finding: The results of this study indicate that compliance with sharia principles, duties and responsibilities of the sharia supervisory board have a significant positive effect on the disclosure of ISR whereas financial performance has no effect on the disclosure of ISR. Corporate governance has shown moderate effect of compliance sharia on the disclosure of ISR, while Corporate governance does not moderate effect of duties and responsibilities of sharia supervisory board on disclosure of ISR and Corporate governance moderate effect of financial performance on the disclosure of ISR.Conclusion: It is important for the Islamic banks in Indonesia to maintain compliance sharia principles, and to increase the role of sharia supervisory boards, financial performance and the implementation of corporate governance.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.003
  Issue No: Vol. 12, No. 1 (2022)
Effectiveness of Village Fund in Encouraging Development and Reducing
Poverty and Unemployment in Rural Area of Lampung Province
- Authors: Irdham Riyanda, Elfindri Elfindri, Hefrizal Handra
  Pages: 44 - 55
  Abstract: Objective: The objective of this research is to find out the existence of village funds which are crucial to the financial resources of villages to develop their own regions. However, the existence and the amount of village funds which are distributed is not always in line to achieve the certain level of village development, reduce poverty and unemployment. Village Development is the 3rd Nawacita of the government, as well as a commitment of the government to recognize the existence of indigenous peoples.Methodology: The methodology used in this study is paired sample t-test and independent sample t-test by comparing the period before and after the distribution of village funds, for the condition in Lampung Province.Finding: The results of this study concluded that the existence of village funds, generally, has an effect to encourage village development. Even though in some areas this effect has not yet been shown.Conclusion: Further results also conclude that the existence of village funds has no effect on reducing poverty and unemployment of rural people. It is expected for the future to allocate and spend the village fund on activities which may directly reduce poverty and employment.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.004
  Issue No: Vol. 12, No. 1 (2022)
The Impact of E-CRM and Customer Experience on E-Commerce Consumer Loyalty
Through Satisfaction in Indonesia
- Authors: Nurjannah Nurjannah, Erwina Erwina, Jafar Basalamah, Muh. Haerdiansyah Syahnur
  Pages: 56 - 69
  Abstract: Objectives: The objective of this research is to examine how the relationship between E-CRM and customer experience affects customer loyalty through customer satisfaction. Internet use grows year after year, especially in Indonesia. New terms emerge to describe the increase in internet use or utilization in our daily lives, such as IoT (internet of things), AI (artificial intelligence), startups, and Big Data, among others. As a result of technological advancements, most notably the use of the internet, the industrial world is also advancing at a fast pace.Methodology: The online questionnaire was randomly distributed to people who had used e-commerce at least once during the pandemic (march 2020 - now). The sample consisted of 85 people who were selected by purposive sampling technique and analyzed using the PLS 3 SEM application.Finding: Customer experience did not affect customer satisfaction, and also customer experience did not affect customer loyalty through customer satisfaction. Meanwhile, customer satisfaction assisted effect E-CRM on customer loyalty. Customer satisfaction affects customer loyalty.Conclusion: The study's findings should assist in the advancement of science, particularly in the fields of digital marketing and consumer behaviour. It is also expected to provide feedback to e-commerce industry participants in order to assist them in improving their customer experience in order to maintain customer satisfaction and consumer loyalty.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.005
  Issue No: Vol. 12, No. 1 (2022)
The Effect of Family Support, Leader Support, and Work-Life Balance on
Teacher Performance in Pringsewu Regency
- Authors: Debby Anggriansyah, Ika Nurul Qamari, Nuryakin Nuryakin
  Pages: 70 - 82
  Abstract: Objectives: The purpose of this study was to determine the effect of family support, leader support, and work-life balance on teacher performance.Methodology: The sampling technique used is non-probability sampling and uses a purposive sampling technique. This study used a sample of 150 teachers in Sukoharjo District, Pringsewu Regency, Lampung. The analysis of this research used SEM with AMOS 24.0 software.Finding: The results showed that family support has a significant effect on teacher performance. Family support has a significant effect on the work-life balance of teachers. Leader support has a significant effect on the work life balance of teachers. Leader support has a significant effect on teacher performance. Work life balance has no significant effect on teacher performance.Conclusion: The conclusion of this study is that family support and leader support have a significant effect on teacher performance, family support and leader support have a significant effect on work-life balance, and work-life balance has no significant effect on teacher performance. In the process of achieving a balance between the "work" and "non-work" domains, various conflicts and problems will arise that must be faced by individuals with families. The application of work-life balance in each employee cannot improve the employee's performance in the organization. Employees who can balance their work with their lives may not necessarily improve the employee's performance.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.006
  Issue No: Vol. 12, No. 1 (2022)
Analysis of Content Marketing and Online Advertising on Brand Awareness
for Halal Skincare Products Brands
- Authors: Yulia Nur Hasanah, Fauzan Aziz
  Pages: 83 - 98
  Abstract: Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competing to create marketing content and utilize all digital media to create online advertisements to help their brand can be recognized by consumers. So, this research aims to analyze the impact of content marketing and online advertising on brand awareness for halal skincare product brands in Indonesia.Methodology: This research uses descriptive causality research and three variables, namely content marketing, and online advertising, and brand awareness. The data in the research was collected using questionnaires with 385 respondents and processed using Partial Least Square (PLS). The hypothesis testing using the F-test and coefficient of determination.Finding: It found a positive impact of content marketing and online advertising on brand awareness, both partially and simultaneously. Furthermore, content marketing and online advertising have an impact of 91.20% on brand awareness.Conclusion: According to the findings content marketing and online advertising can increase brand awareness both particularly and simultaneously.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.007
  Issue No: Vol. 12, No. 1 (2022)
Sales Growth and Firm Size Impact on Firm Value with ROA as a Moderating
Variable
- Authors: Thomas Sumarsan Goh, Henry Henry, Erika Erika, Albert Albert
  Pages: 99 - 116
  Abstract: Objectives: This study aims to determine the sales growth and firm size impact of the firm value, and the return on assets as the moderating variable. These independent variables are the sales growth and firm size, where the dependent variable is firm value. The objects of this study are the consumer goods companies which was listed on the Indonesia Stock Exchange market from 2015 to 2020.Methodology: The amount of sample is ten consumer goods companies based on the purposive sampling technique. The research method is using SPSS application to run the regression analysis and which covered the descriptive statistics, classical assumption tests, multiple linear regression analysis, moderation regression analysis, and the hypotheses tests. The data of the study are normally distributed, free from multicollinearity and heteroscedasticity.Finding: The hypothesis results show that sales growth results have negative impact and not significant to the firm value; the total assets have positive impact and not significant on the firm value; sales growth and total assets have impact on the firm value which is not significant simultaneously. Investors have to be careful on investing in the company because if they are taking sales growth and firm size into the account to invest, this may make mistakes. The variable of ROA also cannot moderate the model. Conclusion: A company with high sales growth and large firm size does not guarantee to operate efficiently to generate profit and increase the firm value.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.008
  Issue No: Vol. 12, No. 1 (2022)
The Use of E-Money During the Covid-19 Pandemic: Attitudes and Interests
of Balinese People
- Authors: Ida Ayu Nyoman Yuliastuti, Putu Kepramareni, Desak Ayu Sriary Bhegawati, Ni Luh Gede Putu Purnawati
  Pages: 117 - 127
  Abstract: Objectives: The objective of this research is to review and analyze the impact of perceived ease of use, perceived usefulness, and perceived risk on attitude toward using and intention to use e-money during the Covid-19 pandemic.Methodology: The example utilized upwards of 115 respondents with an accidental sampling method and the data were processed and analyzed using SEM-PLS.Finding: The outcomes showed that intentions to use e-money were influenced by perceived ease of use, perceived usefulness, and attitude toward using, while perceived risk didn't influence attitude toward using and intention to use e-money.Conclusion: The use of e-money has increased because e-money can provide more convenience and benefits in reducing the risk of spreading covid-19. The utilization of e-money additionally turns out to be more compelling when there is social removal so that dangers, for example, network interruption and security presently don't influence the utilization of e-money.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.009
  Issue No: Vol. 12, No. 1 (2022)
Decision of Queuing Models and Layout Design at a Gas Station
- Authors: Ika Nurul Qamari, Salma Ayudhona Trizula
  Pages: 128 - 139
  Abstract: Objectives: This study aims to analyze the accuracy of the queuing models and the application of layout design at the gas station in Ngasinan Wonosobo, Indonesia. Fuel service providers are encouraged to optimize service space as the number of motorized vehicle customers grows. The focus of attention in gas station management is not only on the queuing model, but also on the layout design that is acceptable and adequate for customers, particularly motorcycle riders who use Pertalite. This study will look at how to simulate a realistic gas station queue and provide a user-friendly layout design for anyone interested in gas stations.Methodology: The object of this study was a motorcyclist who was doing Pertalite refueling. The types of data used are quantitative and qualitative data, so this study is classified as mixed methods. Purposive sampling was utilized as the sampling method in this study, which is a non-probability sampling strategy. The analytical method used is descriptive analysis and analysis of the Multi-channel-Single phase (M/M/S) queuing model.Finding: The findings of this study indicate that long queues can interfere with the activities of other facility users for other customers at the gas station. This study identifies the need for a neat layout design for motorcycle queues by utilizing the service-scape gas station.Conclusion: Although the queue system performs well in the afternoon, the results of the queuing analysis show that the total length of vehicles in the system does not exceed the length of the line, ensuring that the queue does not obstruct other vehicle paths. Recommendations and study findings are explored as a queuing model and layout design in the future.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.0010
  Issue No: Vol. 12, No. 1 (2022)
Implication of Digital Economy and Financial Technology Towards
Performance of Financial Services Sector in Indonesia
- Authors: Kusuma Ratnawati, Christin Susilowati
  Pages: 140 - 157
  Abstract: Objectives: This study aims to understand the relationship between financial technology, digital economy, and performance of the financial services sector; as well as to find out the role of digital economy as a mediator in the relationship between financial technology and performance of the financial services sector.Methodology: This study uses a quantitative explanatory approach. The population of this study is financial services sector companies in Indonesia, which is determined using purposive sampling as a method of sampling design. The data used in this study is a secondary data with the research period from 2015-2019 and a total number of 50 data. The data analysis used in this study is path analysis.Finding: The mediating role of the digital economy that influences the relationship between financial technology and the performance of the financial services sector. The influence of financial technology in driving the growth of the digital economy creates a momentum for economic growth and development.Conclusion: The results explained that financial technology and the digital economy has a significant influence on performance of the financial services sector.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.011
  Issue No: Vol. 12, No. 1 (2022)
Purchase Behavior of Millennial Female Generation (Gen-Z) on Halal
Cosmetic Products in Semarang
- Authors: Arif Afendi, Farida Indriani
  Pages: 158 - 169
  Abstract: Objectives: The objective of this research is to analyze the impact of religious beliefs on attitude toward halal awareness and purchasing decisions behavior of halal cosmetic products. This was a quantitative study utilizing multiple linear regression. Methodology: The data for this study was obtained from primary interviews with 160 respondents in Semarang who use halal cosmetic products. The sampling technique was random sampling. Data is processed using SEM-PLS programs. Finding: The research shows a positive and significant effect of religious belief on attitude toward halal awareness. Religious belief has a positive and significant effect on purchasing decision behavior, and attitude toward halal awareness has a positive and significant effect on purchasing decision behavior. Religious belief has a positive and significant effect on purchasing decisions mediated by attitude toward halal awareness. Conclusion: The conclusion of this study shows that the level of a customer's religious beliefs will improve purchasing decision behavior. Furthermore, the higher the level of halal awareness a customer has, the more purchasing decision behavior will increase.
  PubDate: 2022-02-26
  DOI: 10.22441/jurnal_mix.2022.v12i1.012
  Issue No: Vol. 12, No. 1 (2022)