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Showing 1 - 14 of 14 Journals sorted alphabetically
American Economic Journal : Macroeconomics     Full-text available via subscription   (Followers: 122)
Corporate Governance and Sustainability Review     Open Access   (Followers: 2)
Growth     Open Access   (Followers: 2)
Journal of Governance and Regulation     Open Access  
Journal of Macroeconomics     Hybrid Journal   (Followers: 27)
Journal of Macromarketing     Hybrid Journal   (Followers: 4)
Macroeconomic Dynamics     Hybrid Journal   (Followers: 27)
Microeconomics and Macroeconomics     Open Access   (Followers: 4)
NBER Macroeconomics Annual     Full-text available via subscription   (Followers: 47)
Perfil de Coyuntura Económica     Open Access  
Review of Economic Studies     Hybrid Journal   (Followers: 194)
Review of Market Integration     Hybrid Journal   (Followers: 2)
South Asian Journal of Macroeconomics and Public Finance     Hybrid Journal   (Followers: 1)
Studies in Political Economy     Hybrid Journal   (Followers: 3)
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Journal of Macromarketing
Journal Prestige (SJR): 0.724
Citation Impact (citeScore): 2
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 0276-1467 - ISSN (Online) 1552-6534
Published by Sage Publications Homepage  [1174 journals]
  • Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 2, June 2022

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      Pages: 168 - 168
      Abstract: Journal of Macromarketing, Volume 42, Issue 2, Page 168-168, June 2022.

      Citation: Journal of Macromarketing
      PubDate: 2022-04-22T09:23:46Z
      DOI: 10.1177/02761467221090735
      Issue No: Vol. 42, No. 2 (2022)
       
  • A Value-Based Well-Being Framework

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      Authors: Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Jaqueline Pels
      Abstract: Journal of Macromarketing, Ahead of Print.
      This article presents and illustrates a novel value-based well-being framework, derived from service-dominant logic notions of the link between value and well-being. Based in a wide range of disciplines, this framework links well-being to four value outcomes: use, option, existence, and bequest value. Such value outcomes stem from the interaction of three dimensions: beneficiary (individual or collective), time (present or future), and space (proximal or broader context). By combining the three dimensions, the proposed framework reveals how people evaluate their own individual well-being according to different beneficiaries, times, and spaces.
      Citation: Journal of Macromarketing
      PubDate: 2022-06-22T06:58:10Z
      DOI: 10.1177/02761467221105190
       
  • ‘Give It Up!’: A Macro-Social Marketing Approach to India's
           Clean Cooking Fuel Access

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      Authors: Sujit Raghunathrao Jagadale, Joya Kemper
      Abstract: Journal of Macromarketing, Ahead of Print.
      This paper examines how the Government of India (GOI) used macrosocial marketing (MSM) to address the issues of clean cooking fuel accessibility and affordability and structural inequalities in subsidy redistribution. It highlights a novel MSM application to address chrematistics in marketing systems. Two initiatives established by the GOI are examined. “Give It Up” encourages wealthier households to surrender liquid petroleum gas (LPG) subsidies, leaving these to poorer families, and Pradhan Mantri Ujjwala Yojana (PMUY) installs LPG connections for poor, rural women. The research explores how the GOI has addressed economic inefficiencies and structural inequalities, focusing on institutional norms and affordability, accessibility, awareness, and acceptability (the “4As”). The research expands the theoretical boundaries of MSM in relation to poverty and identifies its capacity to affect individual and systemic change through formal and informal institutional changes. Although new institutional norms were adopted, PMUY could not address the ongoing affordability of LPG, despite the changes to LPG subsidies.
      Citation: Journal of Macromarketing
      PubDate: 2022-06-14T06:07:43Z
      DOI: 10.1177/02761467221107556
       
  • The 7A Framework: Extending the 4A Framework Based on Exchanges in
           Subsistence Marketplaces in India and Vietnam

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      Authors: Tapan Sarker, Subhendu Dey, Moutusy Maity, Denni Arli, Giang Nguyen
      Abstract: Journal of Macromarketing, Ahead of Print.
      Researchers in the marketing domain have investigated some key drivers of market development in subsistence marketplaces in emerging economies. This article contributes to the literature by proposing a 7A framework that identifies an enhanced set of drivers of market development in subsistence marketplaces in emerging markets (EMs) (by extending the 4A framework). Using qualitative data collected through in-depth interviews with farmers (i.e., micro-entrepreneurs) in subsistence marketplaces from two EMs (countries: India, Vietnam), the study findings provide evidence of the 7A's as facilitators and/or inhibitors of market development in such markets. This article draws attention to the growing importance of the selling processes and strategies used by farmers in such markets for maintaining relationships with customers and investigates the benefits and challenges of selling at farmers’ markets that contribute to developing the 7A framework. The study uniquely contributes to the base of pyramid (BoP) literature in emerging markets, which could be of interest to future researchers examining the effectiveness of the 7A marketing framework on micro-entrepreneurs. The study findings offer important insights into policy and practice by uncovering new dimensions of market development for micro-entrepreneurs in emerging markets.
      Citation: Journal of Macromarketing
      PubDate: 2022-05-23T05:51:47Z
      DOI: 10.1177/02761467221099818
       
  • Socially Responsible Marketing: A Moving Target in Need of a
           Normative-Ethical Doctrine

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      Authors: Alexander Nill
      Abstract: Journal of Macromarketing, Ahead of Print.
      A recent article by Laczniak and Shultz (2021), which appeared in the Journal of Macromarketing, conceptually explores a possible framework towards a doctrine of Socially Responsible Marketing (SRM). Using a normative versus positive and a macro versus micro approach the article lays the intellectual groundwork for a meaningful definition of and roadmap towards SRM. The definition is broad enough to withstand the ever-changing economic, political and ideological conditions of a society and specific enough to be meaningful.
      Citation: Journal of Macromarketing
      PubDate: 2022-05-23T05:51:28Z
      DOI: 10.1177/02761467221099815
       
  • Media Review Adam McKay (2021), Don’t Look Up by Netflix, 2h 18m

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      Authors: Deniz Atik, Aras Ozgun, Nikhilesh Dholakia
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2022-05-18T04:32:53Z
      DOI: 10.1177/02761467221096611
       
  • Broadening the Definition of Socially Responsible Marketing

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      Authors: Linda Ferrell, O.C. Ferrell
      Abstract: Journal of Macromarketing, Ahead of Print.
      Laczniak and Shultz developed a literature informed macro and normative definition of socially responsible marketing (SRM) that provides a stage for constructive engagement. The elements of the definition include: corporate citizenship, stakeholder orientation and social/ecological sustainability. While the definition is excellent, we focus on the organizational context of SRM. For a normative definition to be of value in research and practice, a micro and positive-descriptive approach is essential in implementing SRM. The Laczniak and Shultz definition provides a foundation and is not in conflict with an instrumental view of SRM. We reconcile the instrumental and normative approaches to SRM and find these perspectives to be congruent.
      Citation: Journal of Macromarketing
      PubDate: 2022-05-10T06:27:51Z
      DOI: 10.1177/02761467221094570
       
  • Book Review: Regeneration: Ending the Climate Crisis in One Generation by
           Paul Hawken

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      Authors: Mark Peterson
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2022-04-26T07:04:05Z
      DOI: 10.1177/02761467221096875
       
  • Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review,
           Conceptual Framework and Research Agenda

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      Authors: Avinash Kumar, Rajeev Kumra, Ramendra Singh
      Abstract: Journal of Macromarketing, Ahead of Print.
      The extant review studies on the Base/bottom of the Pyramid (BoP) have paid inadequate attention to the producer and entrepreneur roles of the poor. This review article exclusively focused on BoP producers and subsistence entrepreneurs provides an overview of the current state of research on BoP producers and subsistence entrepreneurs. It encompasses 130 articles from 67 peer-reviewed academic journals and develops an organizing framework for classifying these articles. The conceptual model of entrepreneurship in poverty contexts presented in this article illustrates the drivers, barriers, facilitators and consequences of subsistence entrepreneurship. The conceptual model helps to highlight the relevance of contextually informed public support and advocates adopting a collaborative approach for addressing various challenges faced by BoP producers. We also discuss the implications of our article and provide directions for future research.
      Citation: Journal of Macromarketing
      PubDate: 2022-04-06T06:08:17Z
      DOI: 10.1177/02761467221088257
       
  • “Socially Responsible Marketing” To, With, and For
           Impoverished Populations

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      Authors: Nicholas J.C. Santos
      Abstract: Journal of Macromarketing, Ahead of Print.
      This is a commentary on the macro and normative-ethical definition of socially responsible marketing proposed by Laczniak and Shultz (2021) from the perspective of marketing in impoverished markets. It considers the three dimensions of “marketing to”, “marketing with”, and “marketing for” impoverished populations. While the definition proposed by Laczniak & Shultz is broad and all-encompassing, a major limitation is in the elaboration of social sustainability. As social and ecological sustainability is proposed as an essential element of the definition, the scant attention paid to social sustainability is a major lacuna in the definitional construct.
      Citation: Journal of Macromarketing
      PubDate: 2022-03-24T04:31:39Z
      DOI: 10.1177/02761467221088769
       
  • Book Review: Marketization: Theory and Evidence from Emerging Economics by
           Himadri Roy Chaudhuri and Russell W. Belk

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      Authors: Farzana Quoquab, Jihad Mohammad
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2022-03-23T07:35:46Z
      DOI: 10.1177/02761467221090167
       
  • Despair, Rigging, Anger, and Degrowth

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      Authors: Raymond Benton
      Abstract: Journal of Macromarketing, Ahead of Print.
      Four recent books, all by noted economists, expose major problems with the economic system and, consequently, with the macromarketing system. The objective of each book is to expose how the economy really functions, much as Victor Lebow did 50 years ago in his “Free Enterprise”: The Opium of the American People (1972). Two of the books argue for a restoration of the market system of myth and lore, one for institutional changes, and the fourth for moving beyond the growth economy to alternatives. The commentary ends by noting that each book argues that little can be done about the economy until we face the facts and address the malfunctioning political system, too. Our American political system, much like the economic system, is also broken. To fix either, we must begin with understanding how each really work and then make necessary changes. Macromarketers can help understand the predicament we are in and help get us out of it.
      Citation: Journal of Macromarketing
      PubDate: 2022-03-22T12:09:34Z
      DOI: 10.1177/02761467221086299
       
  • Stakeholders as Value Creators: The Role of Multi-Level Networks in
           Employee Wellness Programs

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      Authors: Cecilia Ruvalcaba, Duygu Akdevelioglu, Jonathan Schroeder
      Abstract: Journal of Macromarketing, Ahead of Print.
      Recognizing the inherent limitations of a single level dyadic approach to stakeholders, this research uses a multi-level social networks perspective to examine value creation in wellness stakeholder networks. This study argues that stakeholder interactions at multiple levels of the network create value for the network and contribute to the marketization of wellness. At the macro level, network relationships create value through embeddedness, which shapes the structural boundaries of employee wellness programs. At the meso level, the stakeholders are relationally embedded in their networks and they create social and market congruence. At the micro level, the relationship among embedded actors contribute to the creation of cultural norms and institutionalization of employee wellness programs. The findings add to our understanding of value creation in stakeholder networks by going beyond dyads to focus on multi-level relationships and embedded actors. This article contributes to research by showing how embeddedness of the stakeholders in multi-layered networks and ties between these actors create value in wellness stakeholder networks. The findings provide insights into the marketization process of wellness as an important aspect of the contemporary marketplace.
      Citation: Journal of Macromarketing
      PubDate: 2022-03-21T08:30:57Z
      DOI: 10.1177/02761467221084626
       
  • Socially Responsible (Macro-Social) Marketing

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      Authors: Ann-Marie Kennedy, Johnpaul Smith
      Abstract: Journal of Macromarketing, Ahead of Print.
      In Laczniak and Shultz’s (2021) article explicating Socially Responsible Marketing (SRM), they provide the argument for marketers (and their organizations) to act to benefit society. Organizations should actively seek, when given the opportunity, to increase positive social outcomes through addressing wicked problems. Those objectives are shared by social marketers and macro-social marketers ( Kennedy 2016). The authors state that SRM is most important for commercial marketers as social marketers inherently incorporate social values into their work. However, this does not take into account ethical issues ( Kennedy and Santos 2019; Eagle 2009) and the increasing controversy surrounding behavior change. We argue that SRM is both necessary and applicable to social marketers within a macro-social marketing context. We first explain the need for such an approach in social marketing. Next, we discuss ethical approaches to social marketing in order to establish the appropriateness of distributive justice and any additional ethical approaches. Finally, we apply each guiding element (Corporate Citizenship, Stakeholder Orientation, and Social and Ecological Sustainability) to the context of macro-social marketing, with a brief statement on the applicability of constructive engagement and the necessity for future research in that area.
      Citation: Journal of Macromarketing
      PubDate: 2022-03-17T06:05:44Z
      DOI: 10.1177/02761467221087356
       
  • Book Review: The Aging Consumer: Perspectives from Psychology and
           Marketing by Carolyn Yoon

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      Authors: Akshat Jain
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2022-03-15T08:53:13Z
      DOI: 10.1177/02761467221087419
       
  • Consumer Attitudes Towards Imported Organic Food in China and Germany: The
           Key Importance of Trust

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      Authors: Susanne Pedersen, Ting Zhang, Yanfeng Zhou, Jessica Aschemann-Witzel, John Thøgersen
      Abstract: Journal of Macromarketing, Ahead of Print.
      Imports are necessary to satisfy consumer demand for a varied organic food assortment. In developed economies, consumers generally prefer domestic products, while consumers in developing and emerging economies tend to prefer imported. Underlying reasons for these organic food preferences are explored in an emerging and a developed economy, China and Germany, employing a comparative mixed-methods approach consisting of in-store interviews, focus groups, and an online survey. Contrary to prior research, we find a domestic country bias for organic foods in China, but smaller than in Germany, and Chinese consumers trust the organic standards of developed countries more than their own. Chinese consumers’ primary reasons for preferring organic foods are food quality and safety concerns. German consumers prefer domestic products and imports from geographically close countries and environmental concerns are the primary reasons for this and for preferring organic foods. Results suggest that higher consumer trust in institutions in developed (“WEIRD”) countries is a competitive advantage for producers in these countries, not only on the domestic market, but also in the world market for organic food.
      Citation: Journal of Macromarketing
      PubDate: 2022-02-10T09:36:15Z
      DOI: 10.1177/02761467221077079
       
  • Building on a Long Needed Seminal Contribution

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      Authors: Stanley J. Shapiro
      Abstract: Journal of Macromarketing, Ahead of Print.
      Though flattered by the invitation to comment on Laczniak and Shultz's seminal piece, the author did not feel qualified to evaluate either the specifics of the arguments advanced or the conclusions reached. What they said was essentially accepted as a given though the case was made for an accompanying, more reader friendly version of their material. That being so, and after some minor editorial observations are made, much of the remainder of this Commentary focuses on two related issues that seemed especially relevant:(1) Socially Responsible Marketing's role, along with that of Socially Responsible Consumption and Socially Responsible Public policy, both in and of themselves and within a micromarketing Utopia and (2) the fact that after years of relative neglect the concept of macromarketing management seems finally on its way to being resurrected. Four examples of how the complexities of Socially Responsible Marketing could be highlighted using a controversies approach are then presented.
      Citation: Journal of Macromarketing
      PubDate: 2022-01-13T01:03:14Z
      DOI: 10.1177/02761467211073515
       
  • The Cultural Knowledge Perspective: Insights on Resource Creation for
           Marketing Theory, Practice, and Education

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      Authors: Michelle F. Weinberger, Robert F. Lusch
      Abstract: Journal of Macromarketing, Ahead of Print.
      Marketing researchers and marketers have long focused on the importance of resources: organizations having enough raw materials, advertising budget, distribution and supply facilities, data, technology, money, connections, time, or employees. However, these only become valuable to the organization when people identify them as potential resources and then use them adeptly. In this conceptual paper, we argue that understanding the process of identifying and creating resources is essential to understanding organizational success. We introduce the Cultural Knowledge Perspective. The perspective refocuses attention on the process by which people use and extend their cultural knowledge to identify latent materials, materials that have resource potential, and the process by which cultural knowledge is used to activate latent materials to create actual resources. We bring together and build on disparate research in marketing, sociology, and management to show the importance of understanding how the cultural knowledge of marketers and consumers is deployed for resource creation. In doing so, we show how this perspective opens avenues for hiring marketing talent, product development, marketing communications, and marketing education.
      Citation: Journal of Macromarketing
      PubDate: 2022-01-04T12:30:38Z
      DOI: 10.1177/02761467211055061
       
  • PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization
           of a Market

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      Authors: Christian H. Koch, Sofia Ulver
      First page: 247
      Abstract: Journal of Macromarketing, Ahead of Print.
      In this article we focus on the cultural mechanisms of market evolution accompanying the marketplace discord between a market actor and a dominant industry. We situate our analysis in the intersection between marketing and institutional theory and engage specifically with the constructs of legitimacy and framing strategies, but also with Chantal Mouffe’s political philosophy concept of agonistics. To better understand the blurry impact of market-driven activism and conflict on the shaping of markets, we use the ongoing “milk-war” between plant- versus animal-based drink producers as backdrop, and empirically explore how a market actor and their supporting institutional actors frame a previously legitimate industry in an attempt to delegitimize it, without sacrificing its consumer market. We find a rhetorical juggling-act of attempted legitimization of the market alternative and delegitimization of the status quo, where the intricacy of framing strategies constitutes what we call conflict framing. In line with the market-critical fundaments of agonistics, this conflict framing can work to (partly) delegitimize the status quo industry and to relegitimize its market at the same time, but cannot radically disrupt the system. Drawing from research predicting a growing absorption of politicized conflict by the market in general, we problematize and critique a potential rise in presence of marketmediated conflict framing. Our insights contribute to ongoing conversations on market evolution, markets for alternatives, ethical consumption and the ideological functioning of markets.
      Citation: Journal of Macromarketing
      PubDate: 2022-03-09T11:43:02Z
      DOI: 10.1177/02761467221080442
       
  • Macromarketing Our Way to a Zero-carbon Future

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      Authors: Sabrina Helm, Vicki Little
      First page: 262
      Abstract: Journal of Macromarketing, Ahead of Print.
      The role of marketing in climate change is one of the most pressing, and yet understudied, issues of our time. While climate change forms part of the wider sustainability canon, it transcends issues-based scholarship. Macromarketers are ideally suited to taking on this challenge. This special section takes a step towards addressing the current shortfall in knowledge by creating the first collection of macromarketing work addressing marketing's role in the climate emergency. Reflecting the nature of sustainability (nascent, complex, diffuse, diverse), the three papers take widely different approaches; examining the interactions between markets, communities and the environment. Drawing on action research, case study and experimental data, the author teams explore systems interactions in fishing communities, marketing strategy in the fashion industry, and anti-consumption initiatives in social media respectively. The guest editors call on all marketers to build on this important work, and to help pivot our discipline towards a necessary zero carbon future.
      Citation: Journal of Macromarketing
      PubDate: 2022-03-17T02:12:51Z
      DOI: 10.1177/02761467221088254
       
  • How Subsistence Communities Reconfigure Livelihood Systems in Response to
           Climate Change: A Coupled-Systems Perspective

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      Authors: Srinivas Venugopal, Ronika Chakrabarti
      First page: 292
      Abstract: Journal of Macromarketing, Ahead of Print.
      A defining societal challenge in the era of climate change is ensuring consumption adequacy in subsistence communities. To understand the intricacies of this challenge, we have conducted an ethnographic study of a low-income community that relies on subsistence fishing to maintain consumption adequacy. Based on our data analysis, we advance a conceptualization of subsistence livelihood systems that models the tight coupling among its three constituent subsystems: the market system, the social system, and the environmental system. These three subsystems are highly interdependent and operate in concert to maintain consumption adequacy. We then show how climate change-induced environmental disruptions threaten consumption adequacy by disequilibrating livelihood systems in subsistence settings, as well as unpack the self-directed adaptation and mitigation strategies employed by the community in response to the threat of consumption inadequacy. These response strategies create feedback loops to either preserve or attenuate the tight coupling among the three subsystems.
      Citation: Journal of Macromarketing
      PubDate: 2022-01-06T12:16:22Z
      DOI: 10.1177/02761467211070985
       
  • Signaling Nothing: Motivating the Masses with Status Signals That
           Encourage Anti-Consumption

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      Authors: Catherine A. Armstrong Soule, Tejvir Singh Sekhon
      First page: 308
      Abstract: Journal of Macromarketing, Ahead of Print.
      Anti-consumption is arguably the most impactful environmentally friendly behavior but can be very challenging for consumers and antithetical to marketing. However, it may be possible for brands to support consumers in difficult anti-consumption actions. This paper demonstrates that a conspicuous signal communicating environmental motives can encourage anti-consumption, particularly for consumers least likely to do so without it. Real social media behavioral data and two experiments show that willingness to engage in anti-consumption practices can be enhanced with use of conspicuous anti-consumption signals, specifically for consumers low-to-moderate on environmental concern and moderate-to-high on need for status, while increasing willingness-to-pay. This type of consumer is unlikely to be intrinsically motivated to reduce consumption and much more common than extremely green consumers, potentially resulting in very large positive impact. If more brands support reduced consumption, the dominant social paradigm around marketing and ever-increasing consumption could begin to shift for the good of the planet.
      Citation: Journal of Macromarketing
      PubDate: 2022-04-04T08:34:34Z
      DOI: 10.1177/02761467221093228
       
  • Introducing the Macromarketing Pedagogy Section of the Journal of
           Macromarketing

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      Authors: Julie Stanton
      First page: 326
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2022-01-25T12:57:16Z
      DOI: 10.1177/02761467221074002
       
  • Book Review: The Social Media Age by Zoetanya Sujon

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      Authors: Linda Tuncay Zayer
      First page: 333
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2022-03-01T10:58:20Z
      DOI: 10.1177/02761467221081282
       
  • Book Review: The Social Media Age by Zoetanya Sujon

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      Authors: Jie G. Fowler, Aubrey R. Fowler
      First page: 336
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2022-02-28T04:07:13Z
      DOI: 10.1177/02761467221081226
       
 
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