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Showing 1 - 14 of 14 Journals sorted alphabetically
American Economic Journal : Macroeconomics     Full-text available via subscription   (Followers: 164)
Corporate Governance and Sustainability Review     Open Access   (Followers: 4)
Growth     Open Access   (Followers: 4)
Journal of Governance and Regulation     Open Access   (Followers: 1)
Journal of Macroeconomics     Hybrid Journal   (Followers: 28)
Journal of Macromarketing     Hybrid Journal   (Followers: 4)
Macroeconomic Dynamics     Hybrid Journal   (Followers: 28)
Microeconomics and Macroeconomics     Open Access   (Followers: 7)
NBER Macroeconomics Annual     Full-text available via subscription   (Followers: 51)
Perfil de Coyuntura Económica     Open Access  
Review of Economic Studies     Hybrid Journal   (Followers: 254)
Review of Market Integration     Hybrid Journal   (Followers: 3)
South Asian Journal of Macroeconomics and Public Finance     Hybrid Journal   (Followers: 1)
Studies in Political Economy     Hybrid Journal   (Followers: 3)
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Journal of Macromarketing
Journal Prestige (SJR): 0.724
Citation Impact (citeScore): 2
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 0276-1467 - ISSN (Online) 1552-6534
Published by Sage Publications Homepage  [1176 journals]
  • Ad Hoc Reviewers; Journal of Macromarketing; Volume 44, Number 1, March
           2024

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      Pages: 5 - 5
      Abstract: Journal of Macromarketing, Volume 44, Issue 1, Page 5-5, March 2024.

      Citation: Journal of Macromarketing
      PubDate: 2024-02-08T08:00:37Z
      DOI: 10.1177/02761467241227519
      Issue No: Vol. 44, No. 1 (2024)
       
  • Advertising Frames and the Legitimation of the Armed American Woman

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      Authors: Aimee Dinnín Huff, Brett C. Burkhardt, Michelle Barnhart
      Pages: 153 - 177
      Abstract: Journal of Macromarketing, Volume 44, Issue 1, Page 153-177, March 2024.
      The idea of the armed American woman – a woman in the United States who owns and uses a firearm – appears to have gained legitimacy in recent years. We investigate one aspect of this increased legitimacy by focusing on how she is depicted in gun advertising, which reflects and shapes legitimacy. Using a novel dataset of a sample of gun manufacturers’ advertisements in a publicly available gun magazine from 2001–2020, we conduct a content analysis to identify trends and differences between ads featuring men versus women. Next, focusing on ads in the sample featuring armed women, we identify phases of general framing strategies. Finally, analyzing all ads featuring armed women during the final phase, 2016–2020, which coincides with increased legitimacy, we identify specific frames of the armed American woman: the Serious Student, Capable Carrier, Domestic Defender, and Action Hero. Findings contribute to literature on gun advertising, discourses in American gun culture, and market legitimation.
      Citation: Journal of Macromarketing
      PubDate: 2024-02-08T08:00:18Z
      DOI: 10.1177/02761467231221227
      Issue No: Vol. 44, No. 1 (2024)
       
  • The Marketing Systems Approach for Designing Effective Marketing
           Interfaces and a Circular Economy

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      Authors: Mark A. A. M. Leenders, Bart J. A. van Bueren, Ninh Nguyen
      Abstract: Journal of Macromarketing, Ahead of Print.
      In this article, we argue that Layton's Marketing Systems approach is important to tackle the triple-bottom-line (TBL) of economic, social, and environmental challenges holistically. We discuss how this system approach can contribute to designing effective marketing interfaces for a more sustainable circular economy (CE). Marketing has a legacy of understanding and increasing consumption, but it is also an essential element to drive toward a more sustainable society, as demonstrated by cases on eco-communities and sustainable food marketing systems. The article concludes by encouraging (Marketing) scholars to utilize Layton's work on multi-level systems to its fullest potential to address the pressing TBL challenge and contribute to the Sustainable Development Goal (SDG) missions in a holistic way.
      Citation: Journal of Macromarketing
      PubDate: 2024-02-20T06:28:22Z
      DOI: 10.1177/02761467241233496
       
  • Towards a Sharper “Golden Anniversary” Focus for
           Macromarketing'

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      Authors: Stanley J. Shapiro
      Abstract: Journal of Macromarketing, Ahead of Print.
      The future of macromarketing is in doubt should scholars not consider how our field's previous uniqueness has recently been co-opted by other marketing-oriented academic organizations. Proposed here is a new lens for macromarketing scholarship, one that is tightly focused on sustainable societal provisioning systems. Marketing systems literature, sociological research on provisioning systems and “doughnut economics” thinking collectively provide a contemporary basis for future research in macromarketing.
      Citation: Journal of Macromarketing
      PubDate: 2024-02-15T06:42:58Z
      DOI: 10.1177/02761467241229637
       
  • Book Review: AI and Society: Tensions and Opportunities by Christo El Morr

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      Authors: Jie Gao Fowler, Amy Watson
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2024-02-07T06:50:38Z
      DOI: 10.1177/02761467241229968
       
  • The U.S. Government's Program of Welfare for the Wealthy

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      Authors: Raymond Benton, Stanley F. Stasch
      Abstract: Journal of Macromarketing, Ahead of Print.
      It is important that macromarketers understand how income and wealth inequality affect the way people think, live, and die. It is also important that they understand the source(s) of that inequality. This paper discusses how the power elite and the rich used the law to strategically withhold from the bottom 99 percent of the population the wealth generated in the post-World War II economy. This included more than a dozen specific stealth activities the U.S. government enacted from 1970 to 2010, although only a few are highlighted in this commentary. These activities created a Program of Welfare for the Wealthy that worked against the general welfare of the American people. We refer to these as stealth activities because much of what happens in government occurs behind the scenes, in the dark.
      Citation: Journal of Macromarketing
      PubDate: 2024-02-07T06:42:02Z
      DOI: 10.1177/02761467231225129
       
  • Extending Layton's Marketing Systems for Future Transformation - Deepening
           Connections Between Marketing and Provisioning Systems: A Case-Based
           Approach

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      Authors: Michelle Renton, Val Hooper, Andrew Renton
      Abstract: Journal of Macromarketing, Ahead of Print.
      Using an historical analysis approach, this paper deepens understanding of the connections between Layton and Domegan's (2021) prescriptive supply systems and the emerging concept of provisioning systems (O’Neill et al. 2018 and Fanning, O’Neill, and Büchs 2020). The paper deconstructs New Zealand's electricity supply system into its provisioning system elements and analyses the interrelationships and interconnections between technologies and institutional elements. The paper concludes with recommendations to marketing scholars using provisioning system analysis.
      Citation: Journal of Macromarketing
      PubDate: 2024-01-27T07:26:34Z
      DOI: 10.1177/02761467241227374
       
  • Layton's Marketing Systems at the Intersection of Provisioning Systems:
           Examining Failure

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      Authors: Janine Williams, Janet Davey, Ann-Marie Kennedy, Jayne Krisjanous
      Abstract: Journal of Macromarketing, Ahead of Print.
      Drawing on the work of Layton and Duffy, and Williams, Davey and Johnstone, this paper examines the infant formula marketing system. Using a Systems of Provisioning approach, marketing system failure as a result of regulatory intervention at the intersection of two systems is conceptualized - the infant health system and the infant formula marketing system. Positive population-based outcomes for breast feeding rates and negative stigmatizing outcomes at an individual consumer level occur as the two provisioning systems respond to regulatory interventions. The mechanisms are identified whereby intervention restricts participant choice and coevolution of the marketing system contributing to the failure. Taking a Systems of Provisioning approach, we advance the understanding of marketing system failure, and we recommend co-design processes involving multiple stakeholders as a way forward to remedy such occurrences.
      Citation: Journal of Macromarketing
      PubDate: 2024-01-16T02:32:50Z
      DOI: 10.1177/02761467231222537
       
  • United States Education Structure is Under Stress: Exploring the
           Destabilization of Academia's System Settings

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      Authors: Jen Riley, Morgan M. Bryant, Kate Nicewicz-Scott, Amy Watson, Tiffanie Turner-Henderson
      Abstract: Journal of Macromarketing, Ahead of Print.
      This research interprets the destabilization in U.S. higher education using Layton's theory of marketing systems to detail disruptions to academia's system settings. It highlights three impacted areas: governance, sentiment, and transformation. The authors examine the interplay between societal, technological, competitive, and political power shifts as major disruptors reshaping higher education. It critically examines these shifts by intertwining history with the demands of today's evolving landscape, emphasizing the need for transformative change. Layton's theory is utilized in this study to provide stakeholders a starting point to make informed, situationally aware strategic decisions during the choice and value-added phases of the framework based on Layton's Marketing Systems Theory.
      Citation: Journal of Macromarketing
      PubDate: 2024-01-11T06:52:24Z
      DOI: 10.1177/02761467231222540
       
  • Introduction to the Special Issue on Developing Research Methods and
           Metrics in Macromarketing

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      Authors: Julie V. Stanton, Beatriz DeQuero-Navarro, Christine Domegan, Ben Wooliscroft
      Abstract: Journal of Macromarketing, Ahead of Print.
      In addition to summarizing the articles included in this Special Issue, this editorial introduction provides a content analysis of 22 years of the Journal of Macromarketing with a focus on quantitative studies. Linking the rich foundation of macromarketing scholarship with novel and purposeful quantitative analysis can provide the evidence needed to help convince policymakers to change the system. Yet macromarketing scholarship has not capitalized in this way on its strengths in explaining marketing and societal connections from a macro perspective. As conceptual models are developed, authors should consider how to support quantitative researchers in extending and testing those models, and all macromarketing scholarship should be purposeful in developing future research agendas that continue their important momentum.
      Citation: Journal of Macromarketing
      PubDate: 2023-12-29T06:38:35Z
      DOI: 10.1177/02761467231222536
       
  • Unleashing the True Potential of a Social Enterprise: Constructive
           Engagement and Integrative Justice Model in the Indian Subsistence
           Context-Future Direction'

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      Authors: Sujit Raghunathrao Jagadale
      Abstract: Journal of Macromarketing, Ahead of Print.
      This paper delves into the operations of Paryavaran Mitra (Friends of the Environment), a social enterprise based in India. It encourages a critical examination of the notions of justice and fairness within the context of a market dominated by exploitation in a Solid Waste Management setting. We encourage readers to adopt the macromarketing perspective to appreciate the settings and factors that shape the business practices and outcomes. Paryavaran Mitra (hereafter, PM) and its interventions are lauded as path-breaking initiatives, providing a perfect engagement model with disenfranchised populations. However, limitations of this model become apparent by the mere size of the rag-picking community in India (30000 in Ahmedabad alone). Now, a founder managing director of PM, Ajit, finds himself in a dilemma. The pivotal challenge is optimizing engagement with a greater number of rag-picking women and ensuring equitable and just outcomes for them. The paper study also attempts to exemplify how the ethical marketing model of the Integrative Justice Model (IJM) can be operationalized by adapting Constructive Engagement (CE) as a macromarketing mindset. PM has adopted these principles to guide its business practices while engaging constructively with rag-picking women. Readers are encouraged to deconstruct the setting and PM's interventions to better understand how ethical marketing principles result in desired outcomes of fairness and justice rooted in dignity within such marketplaces.
      Citation: Journal of Macromarketing
      PubDate: 2023-12-20T08:28:57Z
      DOI: 10.1177/02761467231221714
       
  • Collective Housing Subsidies: A Public Policy Proposal for Sustainability

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      Authors: Luis Raúl Rodríguez-Reyes, Mara Alejandra Cortés Lara
      Abstract: Journal of Macromarketing, Ahead of Print.
      One way in which governments foster sustainable homebuilding and housing is by subsidizing single homes’ investment in sustainability technologies. The problem with these programs is that they incentivize inefficient investment by supporting technologies that make technical and economic sense on a small scale. Furthermore, this arrangement constitutes a flawed marketing system, producing a limited impact on global well-being and sustainability in the long term, as it rules out more efficient sustainability technologies. This paper addresses these shortcomings by designing a public policy proposal based on a contract between the government and homeowners that incentivizes the adoption of collective sustainable technologies, changing the marketing system with a shift in the behavior of a dominant actor, the government. Results indicate that an equilibrium in which the homeowners choose to participate in the new collective program in exchange for a subsidy is feasible and stable. Moreover, the generalization of the proposed program may generate a new way to incentivize the more efficient use of sustainable home technologies in the long run.
      Citation: Journal of Macromarketing
      PubDate: 2023-12-20T07:38:38Z
      DOI: 10.1177/02761467231222538
       
  • Firearms Markets, Marketing, and Society

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      Authors: Terrence H. Witkowski
      Abstract: Journal of Macromarketing, Ahead of Print.
      This special issue consists of three articles that examine, in turn, the advertising portrayals of women in recent issues of Guns & Ammo magazine, the morality of firearms as discussed by the creators and consumers of Brazilian social media, and the appropriation of Native American characters and language by major U.S. gun companies.
      Citation: Journal of Macromarketing
      PubDate: 2023-12-13T03:49:41Z
      DOI: 10.1177/02761467231220377
       
  • Plural Logics in Marketing Systems: Managing Tensions Within the Social
           Matrix in an Ecovillage

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      Authors: Mine Üçok Hughes, Diane M. Martin, Gokcen Coskuner-Balli
      Abstract: Journal of Macromarketing, Ahead of Print.
      In this paper, we aim to develop a better understanding of the types of tensions that might arise within a market system and the types of strategies market actors adopt to form and sustain a marketing system. We explore how marketing systems can be sustained albeit the tensions amongst logics that underlie the social matrix framework posited by Layton. We set forth to answer the question: how can market actors navigate tensions amongst logics toward managing the specific elements within the social matrix of a marketing system' We use institutional theory to answer our research question and investigate the tensions that arise within an eco-village. We conceptualize ecovillage as a marketing system that involves a network of individuals working together toward creating a sustainable community. As a marketing system, ecovillages involve participatory processes and emerge in response to or anticipation of demand.
      Citation: Journal of Macromarketing
      PubDate: 2023-11-24T06:44:04Z
      DOI: 10.1177/02761467231215775
       
  • Cultural Appropriation in Historical Context: Native Americans in Firearms
           Advertising

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      Authors: Terrence H. Witkowski
      Abstract: Journal of Macromarketing, Ahead of Print.
      The long standing appropriation of Native American culture for promotional purposes has received ample criticism from tribal members, Indigenous advocates, professional organizations, and scholars. Mounting disapproval has pressured private companies and public institutions to curtail these practices in the United States. This article expands historical understanding of these contested representation by analyzing the advertising of three major firearms manufacturers – Savage, Remington, and Winchester – and a few other gun sellers who have periodically exploited American Indian images and language from the late nineteenth century until the present day. These depictions, their historical context, and their macromarketing implications are critically examined. Also discussed are intersections with U.S. gun culture, study limitations, and opportunities for further research on Native American appropriation globally.
      Citation: Journal of Macromarketing
      PubDate: 2023-11-22T06:44:15Z
      DOI: 10.1177/02761467231216126
       
  • “No Marketing on a Dead Planet”: Rethinking Marketing Education to
           Support a Restoration Economy

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      Authors: Sabrina V. Helm, Vicki J. Little, Catherine Frethey-Bentham
      Abstract: Journal of Macromarketing, Ahead of Print.
      The threat of rapid and unpredictable climate change means we must urgently transition human lifestyles into a restoration economy, with a focus on restorative development instead of new development or conservation of old modes. To support that project, marketing educators must rethink their discipline and their responsibilities, challenging legacy marketing teaching and ‘business as usual’. To assess current practice, a global survey of 200 marketing faculty identified three clusters by climate consciousness: Engaged, Conflicted, and Traditionalist. Analysis of open-ended comments identified three themes: Felt need for change, Barriers to change, and Action to take. Building on these findings, we identify anti- and pro-restoration mechanisms in our disciplinary practice at societal, university, and individual level. We present those mechanisms in a new framework highlighting the discourses that reinforce and challenge engagement and agnosis. Agnosis is a socio-cultural and psychological phenomenon underlying the current collective failure to engage with climate change. We challenge colleagues to confront agnosis and offer individual, disciplinary, and institutional actions that support transition to net-zero carbon marketing logic.
      Citation: Journal of Macromarketing
      PubDate: 2023-11-14T07:19:15Z
      DOI: 10.1177/02761467231211302
       
  • Are Your Students Aware of Social Media Wellness' A Necessary
           Macromarketing Curriculum Extension

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      Authors: Kelley Cours Anderson, Louis J. Zmich, Breanne A. Mertz, Ashley Hass
      Abstract: Journal of Macromarketing, Ahead of Print.
      Social media wellness is an emerging topic due to the numerous adverse effects of social media (SM) usage, yet it is an uncommon topic in marketing curricula and research. This paper introduces this novel topic as an opportunity to extend macromarketing curricula. Following a class survey and activity, an analysis of 187 respondents indicates that the majority of students feel that too much SM consumption may impact their time management, course success, and well-being. Many students note they consume more SM than desired, and they overwhelmingly agree that this topic should be included in marketing curricula and that marketers should consider consumers’ SM wellness. These findings highlight the importance of the SM wellness topic integration into course materials to enhance students’ awareness and behavior with SM, with an opportunity to enhance systems-thinking. We close with recommended resources and activities where students take an active role to reflect, critically evaluate, and ideate on how this impacts consumers and marketers.
      Citation: Journal of Macromarketing
      PubDate: 2023-11-08T06:44:16Z
      DOI: 10.1177/02761467231210590
       
  • Vulnerability of Older Adults in the Context of Food Purchase

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      Authors: Thaíssa Velloso Castelo Branco, Solange Alfinito
      Abstract: Journal of Macromarketing, Ahead of Print.
      Despite the aging population, studies on the subject are scarce, notably focusing on the impotence experienced by older adults when purchasing food products. This research aims to analyze the vulnerability of older people during their food purchases. Amid the COVID-19 pandemic, we conducted 17 telephone semi-structured interviews with people aged 60 or over, food buyers in person, identified as independent. The content analysis using the software IRAMUTEQ showed problematic packaging and labels; predisposition to repeat previous choices due to the wide variety of foods; excessive portions incompatible with the social changes experienced by older adults; reduction of commensality; physical elements of the supermarket excluding older adults; and the COVID-19 pandemic as an impediment to maximizing well-being due to changes in habits and alternative shopping modalities needs. As a contribution, we propose an empirical vulnerability model that considers the particularities of older people for the food market and other markets.
      Citation: Journal of Macromarketing
      PubDate: 2023-11-01T06:49:54Z
      DOI: 10.1177/02761467231209896
       
  • Consumer Morality Formation on Social Media Platforms: The Case of Guns in
           Brazil

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      Authors: Benjamin Rosenthal, Massimo Airoldi
      Abstract: Journal of Macromarketing, Ahead of Print.
      Moral disputes regarding consumption issues are increasingly mediated by social media platforms. Nevertheless, there is a lack of research explaining how social media platforms shape consumer morality. Thus, this article combines large-scale quantitative text analysis with qualitative methods to explain the construction of moral discourses concerning guns on YouTube and Twitter among Brazilian users. We contribute to theory on consumer morality by proposing the Process of Morality Formation on Social Media Platforms, which explains how moral discourses are fueled by social actors displaying and commenting about news pieces and political events; how the expressive and connective affordances of social media platforms mediate the dynamics of moral discourses; and how social actors differently appropriate content, frame and justify their public positions by adopting different “worlds of justification” (Boltanski and Thévenot 2006). The implications of this work for marketing and society are discussed, and government and corporate initiatives are suggested.
      Citation: Journal of Macromarketing
      PubDate: 2023-10-13T06:24:55Z
      DOI: 10.1177/02761467231204866
       
  • The Effectiveness of Consume-less Appeals in Social Marketing

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      Authors: Ingo Balderjahn, Stefan Hoffmann
      Abstract: Journal of Macromarketing, Ahead of Print.
      Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals) on participants’ actual spending levels during a real shopping trip compared to a control group (no appeal). In addition, the study tests whether these appeals evoke negative rebounds (in terms of post-purchase climate donation) or positive rebounds (in terms of accepting post-purchase material giveaways). A field experiment in a grocery store in Germany with 170 participants shows that social normative and the emotional appeals reduce actual shopping spending. Informative and social normative appeals increase donations, and emotional appeals reduce the items of taken giveaways. The findings further support certain indirect impacts of the consume-less appeals on rebounds in terms of spending levels.
      Citation: Journal of Macromarketing
      PubDate: 2023-10-10T06:27:15Z
      DOI: 10.1177/02761467231205448
       
  • Book Review: Capitalism and the Senses by Regina Lee Blaszczyk and David
           Suisman

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      Authors: Terrence H. Witkowski
      Abstract: Journal of Macromarketing, Ahead of Print.

      Citation: Journal of Macromarketing
      PubDate: 2023-10-09T06:48:42Z
      DOI: 10.1177/02761467231206983
       
  • Power-Based Typology of Marketing Systems: Foundation for Alternative
           Marketing Theory in the Post-Capitalist Marketing Era

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      Authors: Alpaslan Kelleci
      Abstract: Journal of Macromarketing, Ahead of Print.
      To date, orthodox marketing has regarded markets and marketing systems as static and mechanistic rather than dynamic and emergent under the aegis of neoclassical economics. Nevertheless, today, as we transition to a post-industrial era, multiple marketing systems coexist to create consumer satisfaction. This paper, synthesizing Follett's power dichotomy with Alderson's systems approach, aims to typologize marketing systems from a political economic paradigm, which stresses the importance of power phenomena in developing an alternative marketing theory. The present paper also aims to contribute to theory from a higher-order perspective by integrating various phenomena (i.e., marketing systems and power), which have previously been addressed in a piecemeal fashion across diverse domains. The author proposes the “power-with oriented marketing system” as the ideal marketing system, which aims to facilitate resource transfers and the fair distribution of co-created value in a prosumption disposed, post-capitalist marketing era.
      Citation: Journal of Macromarketing
      PubDate: 2023-10-05T05:25:50Z
      DOI: 10.1177/02761467231203007
       
  • Environmental Policies and the Promotion of Pro-Environmental Consumer
           Behavior: A Systematic Literature Review

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      Authors: Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, Nina Reynolds
      Abstract: Journal of Macromarketing, Ahead of Print.
      Governments and policymakers play a crucial role in promoting consumer behaviors to mitigate climate change. The research on environmental policies over the past decades has not significantly increased knowledge regarding how effectively these policies help consumers embrace pro-environmental behaviors. Using the motivation–opportunity–ability (MOA) framework, this systematic review reveals that regulatory policies that constrain opportunities are more likely to promote pro-environmental behavior. Furthermore, economic policy instruments that facilitate opportunities are also more likely to promote pro-environmental behaviors. Despite being more commonly employed, informational policy instruments are less effective than regulatory and economic instruments. Although informational policy instruments that target opportunities instead of motivations and abilities can result in better outcomes, behavior change remains a challenge. This systematic review is significant because it clarifies mixed results in the literature regarding the effectiveness of environmental policies in promoting pro-environmental behaviors. Accordingly, a framework of MOA-based policy mix is proposed to help policymakers develop effective instruments that stimulate pro-environmental behaviors.
      Citation: Journal of Macromarketing
      PubDate: 2023-10-03T11:35:09Z
      DOI: 10.1177/02761467231201507
       
  • Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic
           Analysis

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      Authors: Tony Yan, Michael R. Hyman
      Abstract: Journal of Macromarketing, Ahead of Print.
      Marketing regulations are warranted when unfettered marketing practices compromise many people's positive and negative liberties. We elucidate these liberties’ multifaceted but interdependent connotations for societally justified marketing regulations from a novel framework integrating the social sciences, philosophy, history, and marketing. The limitations of unbalanced or less represented market or government regulation notwithstanding, overcoming marketing imbalances and enhancing personal and societal liberties via pluralistic, well-designed, enforceable, and multilateral regulations can advance a pluralistic democracy's diverse market-related interests. By informing companies and consumers about societally responsible liberties, well-regulated marketing can spur common goods creation.
      Citation: Journal of Macromarketing
      PubDate: 2023-09-29T10:37:56Z
      DOI: 10.1177/02761467231204041
       
  • Sustainability Outcomes in SMEs: A Configurational View of the Interplay
           of Strategic Orientations and Environmental Conditions

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      Authors: Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan
      Abstract: Journal of Macromarketing, Ahead of Print.
      Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development in small and medium-sized enterprises (SMEs) remains an elusive goal. This article examines the complex interdependent nature of three strategic orientations (entrepreneurial orientation, market orientation, and sustainability orientation) and two external environmental conditions (competitive intensity and institutional support) and how they may jointly affect SME's financial, social, and environmental goals (triple bottom line or TBL)—in a nonlinear, configurational way. In accordance with this broad objective, the authors utilize fuzzy-set qualitative comparative analysis (fsQCA) on a sample of 289 SMEs operating in a developing economy. This approach enables nuanced detection of the various ways in which causal conditions (i.e., strategic orientations) and contextual conditions (i.e., external environmental factors) together can lead to the presence and absence of TBL. The analyses reveal complex causality between TBL and its antecedent conditions that cannot be explained solely by isolated net effects. Specifically, for each TBL dimension, two distinctive configurations are found to be consistently sufficient, thereby providing important theoretical and managerial implications.
      Citation: Journal of Macromarketing
      PubDate: 2023-09-28T09:43:04Z
      DOI: 10.1177/02761467231203311
       
  • Theorizing the Costs of Self-Service Technologies and Co-Creation by
           Design

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      Authors: Aron Darmody, Detlev Zwick
      Abstract: Journal of Macromarketing, Ahead of Print.
      In this commentary we explore how, in a market system that increasingly demands the participation of consumers as co-creators through self-service technologies, these technologies pose significant challenges to various consumers. We call this increase in demand the ‘everyday-ification’ of co-creation and consider its effect on consumers who are either unwilling or unable to co-create value. We look at how marketers are motivated to persistently replace human labor with technologies, not to primarily benefit consumers, but to discipline consumer labor and to maximize profits and shareholder value. Through this lens we examine five key issues with self-service technologies. First, we discuss how costs and benefits associated with self-service technologies are unequally allocated, before addressing how consumers’ choices are managed, consumers’ rising sense of powerlessness and increased vulnerabilities, consumers’ service failure responsibilization, and the cybernetic bureaucracy of life through self-service technologies.
      Citation: Journal of Macromarketing
      PubDate: 2023-09-11T05:44:16Z
      DOI: 10.1177/02761467231202017
       
  • Using Qualitative Comparative Analysis to Identify Complex Solutions and
           Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A
           Primer for QCA

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      Authors: Gregory J. Brush, Xiaoling Guo, Amabel Hunting, Catherine Frethey-Bentham
      Abstract: Journal of Macromarketing, Ahead of Print.
      Quantitative studies in marketing are dominated by variance-based approaches. These have limitations for understanding macromarketing outcomes that often derive from different combinations of causal conditions, and where factors productive of the same outcome may be different from those impeding it. In this paper we draw on set-theoretic theory and propose qualitative comparative analysis (QCA) as an analytical method able to complement and extend macromarketing research programs. Fuzzy-set QCA is used to explore combinations of conditions influencing COVID vaccine adoption, with readers provided with detailed guidance through the process and current best practices. We consider a number of important but often neglected issues in fuzzy-set QCA; outlining how to conduct robustness checks, appropriateness of a two-step approach, identifying individual cases with specific conditions for further analysis, and examining the problems and opportunities provided by irrelevant cases and contradictions. A summary of macromarketing issues that may benefit from QCA, and recommended practices for conducting a QCA, are provided.
      Citation: Journal of Macromarketing
      PubDate: 2023-08-09T07:18:09Z
      DOI: 10.1177/02761467231182300
       
  • Chemistry of Marketing: Application of Chemical Thermodynamics Laws to
           Closed and Isolated Marketing Systems

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      Authors: Dobromir Kirilov Stoyanov, Rumyana Dobreva Stoyanova, Kiril Stoyanov Stoyanov
      Abstract: Journal of Macromarketing, Ahead of Print.
      Over the years, marketing has been influenced by the soft sciences (i.e., economics, psychology, and sociology) and hard sciences (i.e., mathematics and physics). In this study, we discuss the various intersections between chemistry and marketing, and we elaborate on the areas in which chemistry can help develop marketing from both theoretical and practical perspectives. In doing so, we do not intend to assert definitive conclusions or provide substantial scientific evidence but instead to introduce a new interdisciplinary research area that we call the chemistry of marketing and highlight its potential areas of application and some future research directions. To establish the initial scientific bridge between marketing and chemistry, we rely on: 1) metaphors which as figures of speech have long been used in the development of marketing science and 2) the general systems theory which is recognized as a prevailing form of generalization. Moreover, we provide a novel explanation of closed and isolated marketing systems, present initial evidence on their emerging importance in the business world, and offer some suggestions for their potential application to the first and second laws of chemical thermodynamics.
      Citation: Journal of Macromarketing
      PubDate: 2023-07-03T05:00:22Z
      DOI: 10.1177/02761467231184141
       
  • Meta-Analysis: Quality of Life and Marketing Systems

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      Authors: Alexander Krasnikov, Clifford Shultz, Ivan Solovyov, Mehran Haddadi, Natalia Danilina, Daniil Leontyev, Vladislav Chaltsev
      Abstract: Journal of Macromarketing, Ahead of Print.
      The authors introduce meta-analysis as a compelling tool for macromarketing research in an increasingly complex and data-driven world, and share an example of its application. They synthesize and generalize empirical findings on the relationships between marketing systems (MS) and quality-of-life (QOL), two concepts integral to macromarketing. Results indicate dimensions of MS are positively associated with QOL, suggesting that marketing systems enhance consumer well-being across contexts and metrics. The promotion dimension of MS has the highest correlation with QOL; the strongest positive MS-QOL relationship was estimated for personal health. Measurement, cultural, and socioeconomic factors that affect the strength of MS-QOL relationships also were assessed. Results suggest the association between MS and QOL is stronger in studies based on primary/subjective measures of QOL constructs, in samples drawn from developed economies, and in more indulgent, uncertainty-tolerant, and long-term-oriented cultures. Implications for theory, policy, practice, and opportunities for further research are discussed.
      Citation: Journal of Macromarketing
      PubDate: 2023-06-19T02:49:07Z
      DOI: 10.1177/02761467231179880
       
  • The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and
           Natural Ecosystems

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      Authors: Djavlonbek Kadirov, Ahmet Bardakcı, Nazan Madak Öztürk, Nilufar Allayarova
      Abstract: Journal of Macromarketing, Ahead of Print.
      Rebounding off the denaturized concept of business ecosystem, we develop an initial conceptualization of the marketing ecoverse. The marketing ecoverse refers to the confluence of three equally important types of ecosystems: business, sociocultural, and [natural] biogeophysical. We argue that the marketing ecoverse is based on shared natural phenomena, ecosystem functions, and native/inter-ecosystem service and disservice flows. The marketing ecoverse's self-regulative processes include material-to-moral signaling, resilience moderation, source-sink constraints, and artifact dispersal. A case of the growth and partial collapse of fourth-generation bike-sharing systems and their impact on African rural communities is presented to further illustrate the marketing ecoverse processes.
      Citation: Journal of Macromarketing
      PubDate: 2023-06-13T05:40:26Z
      DOI: 10.1177/02761467231181033
       
  • The Curvilinear Role of Trust in Marketing Systems: Analysis of a
           Moderated-Mediation Model with Hierarchical Linear Modeling

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      Authors: Kerry T. Manis, Seth Cockrell, Wesley Friske
      Abstract: Journal of Macromarketing, Ahead of Print.
      Trust has long been recognized as an important component of marketing systems. However, while macromarketing researchers argue that a lack of trust in business can impact other components of marketing systems, very few empirical studies in marketing investigate the determinants or outcomes associated with this type of trust. Accordingly, we begin with the premise that trust in major corporations is a critical, micro-level attitude that affects the performance of a marketing system. Then, we investigate the factors that influence trust in major corporations by analyzing how perceptions of government involvement in business, political ideology, and other attitudinal and demographic variables affect trust. Using hierarchical linear modeling, we find that trust has a curvilinear relationship with perceptions of free-market competition, in which too much trust, or too little, leads to negative perceptions - trust plays a critical mediating role in constructing beliefs about free markets. Additionally, we show that macroeconomic variables influence the first stage of attitude formation toward major corporations, with gross domestic product (GDP) per capita and foreign direct investment (FDI) acting as moderators in our analysis. Overall, the multi-level moderated-mediation model used in this research embodies a true systems approach to the analysis of marketing systems by demonstrating how the economic outcomes of marketing systems (e.g., GDP and FDI) can also have feedback effects on participants within a marketing system.
      Citation: Journal of Macromarketing
      PubDate: 2023-05-10T07:23:03Z
      DOI: 10.1177/02761467231172157
       
  • A Note on Marketing Systems and Social Media

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      Authors: William Redmond
      Abstract: Journal of Macromarketing, Ahead of Print.
      Studies of marketing systems and those of social media are valuable contributions to macromarketing but are not frequently connected. This commentary posits that social media markets are characterized by distinctive properties which require new perspectives from traditional marketing systems. In particular, three dichotomies are presented: customers vs consumers, data vs. information, and sovereignty vs subjects.
      Citation: Journal of Macromarketing
      PubDate: 2023-03-09T06:11:20Z
      DOI: 10.1177/02761467231160159
       
  • Systematic Theory Mapping: Deciphering Causal Complexity of Brand
           Externalities

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      Authors: Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft
      Abstract: Journal of Macromarketing, Ahead of Print.
      This paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a messy, multifaceted, and multi-level composite of problems characterized by causal complexities and non-linear interactions of numerous contributing variables. Exploring such a wicked composite of problems for causal explanations and theory building through reductionist empiricism is unrealistic, expensive, and futile. Systems thinking is required to understand the configurations driving wicked problems and navigate their causal complexities. We construed brand externalities as a wicked problem and provided an illustrative example for STM. A systematic narrative review is used to amalgamate diverse stakeholder perspectives and capture the structures and processes that generate brand externalities. System dynamics, employing a causal loop diagram, is used to organize the findings and develop a causal theory of brand externalities. The proposed method can help scholars, managers, and policymakers better define complex managerial and social problems and identify the likely consequences of their actions.
      Citation: Journal of Macromarketing
      PubDate: 2023-03-03T08:44:44Z
      DOI: 10.1177/02761467231157616
       
 
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American Economic Journal : Macroeconomics     Full-text available via subscription   (Followers: 164)
Corporate Governance and Sustainability Review     Open Access   (Followers: 4)
Growth     Open Access   (Followers: 4)
Journal of Governance and Regulation     Open Access   (Followers: 1)
Journal of Macroeconomics     Hybrid Journal   (Followers: 28)
Journal of Macromarketing     Hybrid Journal   (Followers: 4)
Macroeconomic Dynamics     Hybrid Journal   (Followers: 28)
Microeconomics and Macroeconomics     Open Access   (Followers: 7)
NBER Macroeconomics Annual     Full-text available via subscription   (Followers: 51)
Perfil de Coyuntura Económica     Open Access  
Review of Economic Studies     Hybrid Journal   (Followers: 254)
Review of Market Integration     Hybrid Journal   (Followers: 3)
South Asian Journal of Macroeconomics and Public Finance     Hybrid Journal   (Followers: 1)
Studies in Political Economy     Hybrid Journal   (Followers: 3)
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JournalTOCs
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
Email: journaltocs@hw.ac.uk
Tel: +00 44 (0)131 4513762
 


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