JournalTOCs

Journal of International Marketing
Journal Prestige (SJR): 1.568

Citation Impact (citeScore): 4
Number of Followers: 27

Full-text available via subscription

Subscription journal
ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association

[1 journal]

Change in Journal of Marketing’s Policy for Reporting Results
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  Authors: Michelle Kritselis
  Abstract: From March 1, 2025, onward, the Journal of Marketing (JM) will adopt a new policy for reporting empirical results. This policy will hold for new submissions and revisions under the new editorial team and is based on the recommendations for comprehensive reporting of statistical results as laid out in the article by McShane et al. […]The post Change in Journal of Marketing’s Policy for Reporting Results appeared first on American Marketing Association.
  PubDate: Tue, 11 Feb 2025 17:42:19 +000
How Does Air Pollution Affect Consumer Spending'
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  Authors: Sanghwa Kim
  Abstract: How does air pollution affect consumer behavior' This Journal of Marketing study finds that higher levels of air pollution actually drive consumer spending, especially for pleasure-seeking products.The post How Does Air Pollution Affect Consumer Spending' appeared first on American Marketing Association.
  PubDate: Tue, 11 Feb 2025 11:00:00 +000
Yabble Guide to AI Personas for Marketers & Market Researchers
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  Authors: Jazmin Cruz
  Abstract: Harnessing AI Personas to Revolutionize Consumer Insights and Drive Smarter Decisions Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep […]The post Yabble Guide to AI Personas for Marketers & Market Researchers appeared first on American Marketing Association.
  PubDate: Mon, 10 Feb 2025 06:00:00 +000
How GDPR Changed the Game for Display Advertising
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  Authors: Marc-Antoine Fortin
  Abstract: A Journal of Marketing Research study finds that GDPR led to significant declines in ad performance, but content-based targeting may be the answer.The post How GDPR Changed the Game for Display Advertising appeared first on American Marketing Association.
  PubDate: Wed, 05 Feb 2025 19:53:37 +000
How social listening is the key to cultural relevance to your brand.
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  Authors: Jazmin Cruz
  Abstract: Discover the fastest way to understand your audience and superpower your brand comms. In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, […]The post How social listening is the key to cultural relevance to your brand. appeared first on American Marketing Association.
  PubDate: Wed, 05 Feb 2025 15:48:30 +000
“Buy Now, Pay Later” Increases Customer Spending
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  Authors: Stijn Maesen
  Abstract: A Journal of Marketing study finds that "buy now, pay later" (BNPL) leads to more purchases in larger amounts.The post “Buy Now, Pay Later” Increases Customer Spending appeared first on American Marketing Association.
  PubDate: Tue, 04 Feb 2025 11:00:00 +000
The Skills Marketers Need in 2025 and Beyond
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  Authors: Jen OBrien
  Abstract: The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and […]The post The Skills Marketers Need in 2025 and Beyond appeared first on American Marketing Association.
  PubDate: Fri, 31 Jan 2025 19:48:39 +000
Consumers are More Forgiving of “Black-Owned” and “Woman-Owned”
Businesses When Products Fail
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  Authors: Esther Uduehi
  Abstract: A Journal of Marketing study finds that when consumers are aware of minority ownership, they are more forgiving of product failures.The post Consumers are More Forgiving of “Black-Owned” and “Woman-Owned” Businesses When Products Fail appeared first on American Marketing Association.
  PubDate: Tue, 28 Jan 2025 11:00:00 +000
Interested in growing GI Bill revenue in 2025' CollegeRecon has been
helping universities in this area for 10+ years!
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  Authors: Jazmin Cruz
  Abstract: CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country. More than 120 universities rely on CollegeRecon to get their brand in front of hundreds of thousands of veterans, active duty, and military family members. Learn more about how CollegeRecon has impacted different types of universities […]The post Interested in growing GI Bill revenue in 2025' CollegeRecon has been helping universities in this area for 10+ years! appeared first on American Marketing Association.
  PubDate: Tue, 21 Jan 2025 18:31:03 +000
How to Time Your Product Launch for Maximum Success
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  Authors: Thomas Robinson
  Abstract: This Journal of Marketing study provides managers with resources to launch new tech at the optimal time.The post How to Time Your Product Launch for Maximum Success appeared first on American Marketing Association.
  PubDate: Tue, 21 Jan 2025 11:00:00 +000

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