JournalTOCs

Journal of International Marketing
Journal Prestige (SJR): 1.568

Citation Impact (citeScore): 4
Number of Followers: 24

Full-text available via subscription

Subscription journal
ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association

[1 journal]

Do We Reveal More or Less About Ourselves When Interacting with Voice
Technology'
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Andrea Bonezzi
  Abstract: Do consumers disclose more information about themselves when they interact with technology orally rather than manually'The post Do We Reveal More or Less About Ourselves When Interacting with Voice Technology' appeared first on American Marketing Association.
  PubDate: Tue, 29 Nov 2022 05:02:00 +000
Is Acai Your Next Miracle Weight-Loss Berry' Analyzing the Impact of
Deceptive Claims Made by Fake News Ads on Consumers
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: T.J. Anderson
  Abstract: Do ads that disguise themselves as news articles actually bring in new customers' A new Journal of Marketing Research study finds out.The post Is Acai Your Next Miracle Weight-Loss Berry' Analyzing the Impact of Deceptive Claims Made by Fake News Ads on Consumers appeared first on American Marketing Association.
  PubDate: Wed, 23 Nov 2022 19:38:47 +000
Do Acquisitions Harm the Acquired Brand' Identifying Conditions that
Reduce the Negative Effect
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Alessandro Biraglia
  Abstract: Why do consumers have negative reactions to acquired brands' A new Journal of Marketing study investigates.The post Do Acquisitions Harm the Acquired Brand' Identifying Conditions that Reduce the Negative Effect appeared first on American Marketing Association.
  PubDate: Tue, 22 Nov 2022 05:02:00 +000
Increasing IPO Performance by Revealing Innovation Potential and Outlining
Future Plans: How Firms Can Mitigate the Negative Effect of Insider
Selling
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Zixia Cao
  Abstract: A new Journal of Marketing study explains two ways to maximize IPO value: talk up your company’s innovation potential in the prospectus and reveal future innovation plans.The post Increasing IPO Performance by Revealing Innovation Potential and Outlining Future Plans: How Firms Can Mitigate the Negative Effect of Insider Selling appeared first on American Marketing Association.
  PubDate: Tue, 15 Nov 2022 05:02:00 +000
The Social Discovery Survival Guide
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Alex Geer
  Abstract: In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search. This change in search behavior highlights a larger trend in shifting consumer […]The post The Social Discovery Survival Guide appeared first on American Marketing Association.
  PubDate: Mon, 14 Nov 2022 16:43:31 +000
What to know about how Adobe Marketo Engage uses AI.
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Alex Geer
  Abstract: Adobe Marketo Engage and AI take your marketing to the next level In the What to Know About How Adobe Marketo Engage Uses AI eBook, you’ll read how marketers embrace AI to adopt more sophisticated strategies while saving time and getting better results in return.The post What to know about how Adobe Marketo Engage uses AI. appeared first on American Marketing Association.
  PubDate: Fri, 11 Nov 2022 20:57:20 +000
The complete guide to work management for marketers.
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Alex Geer
  Abstract: A game-changing playbook for the way marketers work. Successful marketers are outcomes-oriented and efficient. They understand the vital role marketing work plays in key business goals like increasing revenue and customer retention. They manage it strategically throughout the entire marketing work lifecycle, from intake to optimization. But being an effective marketer today is harder than […]The post The complete guide to work management for marketers. appeared first on American Marketing Association.
  PubDate: Fri, 11 Nov 2022 20:49:25 +000
Can Brands Influence Social Outcomes' The Impact of COVID-19-Related
Brand Advertising on Social Distancing Behavior
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Ayan Ghosh Dastidar
  Abstract: According to a new Journal of Marketing study, brands have the power to impact socially beneficial outcomes through socially relevant messages embedded in the narratives of their TV ads.The post Can Brands Influence Social Outcomes' The Impact of COVID-19-Related Brand Advertising on Social Distancing Behavior appeared first on American Marketing Association.
  PubDate: Tue, 08 Nov 2022 05:02:00 +000
Empirics or Theory First' A Case for an Empirics-First Approach That
Develops Marketing-Relevant Insights from Real-World Problems
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Peter N. Golder
  Abstract: A new Journal of Marketing study makes a case for an empirics-first approach that develops marketing-relevant insights from real-world marketing problems.The post Empirics or Theory First' A Case for an Empirics-First Approach That Develops Marketing-Relevant Insights from Real-World Problems appeared first on American Marketing Association.
  PubDate: Tue, 01 Nov 2022 05:02:00 +000
The Definitive Guide to Digital Advertising
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Alex Geer
  Abstract: The do’s and don’ts of digital advertising The goal of our Definitive Guide to Digital Advertising is to provide a thorough overview of the digital advertising landscape and help you create a framework for engaging your audience within these channels as part of a seamless conversation. There is a lot of noise generated about digital […]The post The Definitive Guide to Digital Advertising appeared first on American Marketing Association.
  PubDate: Wed, 26 Oct 2022 14:59:45 +000