Subjects -> BUSINESS AND ECONOMICS (Total: 3510 journals)
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INTERNATIONAL COMMERCE (145 journals)                     

Showing 1 - 136 of 136 Journals sorted by number of followers
Journal of Monetary Economics     Hybrid Journal   (Followers: 100)
Information Technologies & International Development     Open Access   (Followers: 86)
International Economic Review     Hybrid Journal   (Followers: 64)
International Labour Review     Partially Free   (Followers: 61)
IMF Economic Review     Hybrid Journal   (Followers: 48)
Journal of International Business Studies     Hybrid Journal   (Followers: 47)
Review of International Political Economy     Hybrid Journal   (Followers: 42)
Journal of International Economics     Hybrid Journal   (Followers: 41)
Journal of International Money and Finance     Hybrid Journal   (Followers: 40)
Journal of International Development     Hybrid Journal   (Followers: 36)
International Review of Social History     Full-text available via subscription   (Followers: 33)
International Review of Economics & Finance     Hybrid Journal   (Followers: 30)
International Review of Law and Economics     Hybrid Journal   (Followers: 28)
International Finance     Hybrid Journal   (Followers: 27)
Journal of International Marketing     Full-text available via subscription   (Followers: 27)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 22)
Journal of International Trade Law and Policy     Hybrid Journal   (Followers: 22)
Human Resource Development International     Hybrid Journal   (Followers: 21)
Human Resource Management International Digest     Hybrid Journal   (Followers: 21)
PharmacoEconomics     Full-text available via subscription   (Followers: 21)
Quarterly Journal of Political Science     Full-text available via subscription   (Followers: 21)
Career Development International     Hybrid Journal   (Followers: 19)
Journal of World Trade     Full-text available via subscription   (Followers: 19)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 19)
European Business Law Review     Full-text available via subscription   (Followers: 18)
African Journal of Economic and Sustainable Development     Hybrid Journal   (Followers: 18)
International Labor and Working-Class History     Full-text available via subscription   (Followers: 16)
Studies in Comparative International Development     Hybrid Journal   (Followers: 16)
Journal of Contemporary European Research     Open Access   (Followers: 16)
International Environmental Agreements: Politics, Law and Economics     Hybrid Journal   (Followers: 15)
International Marketing Review     Hybrid Journal   (Followers: 15)
Review of International Economics     Hybrid Journal   (Followers: 14)
Journal of International Trade & Economic Development: An International and Comparative Review     Hybrid Journal   (Followers: 13)
Advances in Accounting     Hybrid Journal   (Followers: 13)
International Review of Financial Analysis     Hybrid Journal   (Followers: 11)
International Small Business Journal     Hybrid Journal   (Followers: 11)
Journal of International Entrepreneurship     Hybrid Journal   (Followers: 11)
European Company Law     Full-text available via subscription   (Followers: 11)
Emerging Markets Finance and Trade     Hybrid Journal   (Followers: 10)
International Business Review     Hybrid Journal   (Followers: 10)
World Trade and Arbitration Materials     Full-text available via subscription   (Followers: 10)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 10)
International Economic Journal     Hybrid Journal   (Followers: 9)
International Review of Finance     Hybrid Journal   (Followers: 9)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
World Competition     Full-text available via subscription   (Followers: 9)
Information Resources Management Journal     Full-text available via subscription   (Followers: 9)
Antitrust Bulletin     Hybrid Journal   (Followers: 9)
International Public Management Journal     Hybrid Journal   (Followers: 8)
International Studies of Management and Organization     Full-text available via subscription   (Followers: 8)
Journal for International Business and Entrepreneurship Development     Hybrid Journal   (Followers: 8)
International Entrepreneurship and Management Journal     Hybrid Journal   (Followers: 8)
Competition and Regulation in Network Industries     Full-text available via subscription   (Followers: 8)
International Economics and Economic Policy     Hybrid Journal   (Followers: 7)
Management International Review     Hybrid Journal   (Followers: 7)
TDM Transnational Dispute Management Journal     Full-text available via subscription   (Followers: 7)
International Advances in Economic Research     Hybrid Journal   (Followers: 6)
International Review of Applied Economics     Hybrid Journal   (Followers: 6)
South African Journal of International Affairs     Hybrid Journal   (Followers: 6)
EC Tax Review     Full-text available via subscription   (Followers: 6)
Global Trade and Customs Journal     Full-text available via subscription   (Followers: 6)
Journal of International Accounting, Auditing and Taxation     Hybrid Journal   (Followers: 5)
Journal of International Management     Hybrid Journal   (Followers: 5)
International Insolvency Review     Hybrid Journal   (Followers: 4)
International Review of Economics     Hybrid Journal   (Followers: 4)
Journal of International Financial Management & Accounting     Hybrid Journal   (Followers: 4)
Journal of the Japanese and International Economies     Hybrid Journal   (Followers: 4)
International Review of Retail, Distribution and Consumer Research     Hybrid Journal   (Followers: 4)
IN VIVO     Full-text available via subscription   (Followers: 4)
Intertax     Full-text available via subscription   (Followers: 4)
Journal of Chinese Human Resource Management     Hybrid Journal   (Followers: 4)
Foreign Trade Review     Hybrid Journal   (Followers: 4)
Syracuse Journal of International Law and Commerce     Open Access   (Followers: 4)
World Food Policy     Hybrid Journal   (Followers: 4)
Asia and the Global Economy     Open Access   (Followers: 4)
European Journal of International Management     Hybrid Journal   (Followers: 3)
International Transactions In Operational Research     Hybrid Journal   (Followers: 3)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 3)
International Trade Journal : Western Hemispheric Studies     Hybrid Journal   (Followers: 3)
Monthly Statistics of International Trade - Statistiques mensuelles du commerce international     Full-text available via subscription   (Followers: 3)
Revue Internationale du Travail     Full-text available via subscription   (Followers: 3)
International Review on Public and Nonprofit Marketing     Hybrid Journal   (Followers: 3)
Management international / International Management / Gestiòn Internacional     Full-text available via subscription   (Followers: 3)
Journal of Chinese Economic and Foreign Trade Studies     Hybrid Journal   (Followers: 3)
International Economics     Hybrid Journal   (Followers: 3)
Digital Finance : Smart Data Analytics, Investment Innovation, and Financial Technology     Hybrid Journal   (Followers: 3)
World Oil Trade     Hybrid Journal   (Followers: 3)
International Commerce Review     Hybrid Journal   (Followers: 2)
Journal of International Food & Agribusiness Marketing     Hybrid Journal   (Followers: 2)
Economics Research International     Open Access   (Followers: 2)
Qualitative Research in Financial Markets     Hybrid Journal   (Followers: 2)
Asian Journal of Shipping and Logistics     Open Access   (Followers: 2)
China Business Review     Full-text available via subscription   (Followers: 2)
International Journal of Export Marketing     Hybrid Journal   (Followers: 2)
Global & Strategis     Open Access   (Followers: 2)
China Economic Quarterly International     Open Access   (Followers: 2)
Critical Perspectives on International Business     Hybrid Journal   (Followers: 1)
Japanese Political Economy     Full-text available via subscription   (Followers: 1)
Revue internationale P.M.E. : économie et gestion de la petite et moyenne entreprise     Full-text available via subscription   (Followers: 1)
Amnis     Open Access   (Followers: 1)
L'Année du Maghreb     Open Access   (Followers: 1)
International Journal of Asian Business and Information Management     Full-text available via subscription   (Followers: 1)
Journal of Antitrust Enforcement     Hybrid Journal   (Followers: 1)
Botswana Journal of Economics     Open Access   (Followers: 1)
Estudos Internacionais : revista de relações internacionais da PUC Minas     Open Access   (Followers: 1)
Journal of Economics and International Finance     Open Access   (Followers: 1)
Economic Journal of Emerging Markets     Open Access   (Followers: 1)
Research World     Hybrid Journal   (Followers: 1)
Journal of Korea Trade     Full-text available via subscription   (Followers: 1)
Acta Economica Et Turistica     Open Access   (Followers: 1)
Global Summitry     Hybrid Journal   (Followers: 1)
Transnational Corporations Review     Hybrid Journal   (Followers: 1)
MEED Middle East Economic Digest     Full-text available via subscription   (Followers: 1)
Regional Formation and Development Studies     Open Access  
Journal of Reviews on Global Economics     Open Access  
Journal of International Business Policy     Hybrid Journal  
East Asian Community Review     Hybrid Journal  
Ekonomia Międzynarodowa     Open Access  
Jurnal Ilmu Ekonomi Terapan     Open Access  
Jurnal Hubungan Internasional     Open Access  
Journal of Advanced Research in Economics and International Business     Full-text available via subscription  
Proceedings of the International Conference on Business Excellence     Open Access  
Journal of Accounting and Finance in Emerging Economies     Open Access  
International Journal of Governance and Financial Intermediation     Hybrid Journal  
South American Development Society Journal     Open Access  
Revista Multiface Online     Open Access  
Revue internationale de l'économie sociale     Full-text available via subscription  
Expert Journal of Business and Management     Open Access  
Crossroads     Hybrid Journal  
Relações Internacionais (R:I)     Open Access  
Revista Brasileira de Gestão de Negócios     Open Access  
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
International Journal of Commerce and Management     Hybrid Journal  
EMAJ : Emerging Markets Journal     Open Access  
Journal of International Commerce, Economics and Policy     Hybrid Journal  
Journal of Comparative International Management     Full-text available via subscription  

           

Similar Journals
Journal Cover
International Marketing Review
Journal Prestige (SJR): 0.895
Citation Impact (citeScore): 3
Number of Followers: 15  
 
Hybrid Journal Hybrid journal   * Containing 4 Open Access Open Access article(s) in this issue *
ISSN (Print) 0265-1335 - ISSN (Online) 1758-6763
Published by Emerald Homepage  [362 journals]
  • Platform success in the international marketplace: reconfiguring digital
           resources for marketing agility

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      Authors: Chenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, Paul C.Y. Liu
      Abstract: This paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets. We draw on a case study of a Chinese digital platform to explore the processes and mechanisms of reconfiguring during marketing agility development. Data from different sources are collected, including interviews, informal dialogue and archival data. Versatile digital resources create productive applications for previously less amendable marketing and nonmarketing resources to be malleable, editable and reconfigurable in marketing agility development. This study identifies and clarifies three versatile digital resource-enabled reconfiguration activities in marketing agility building: recombining digital artifacts, repurposing human capital and cross-pollinating markets. Since our study adopts a case study method, future research can extend our insights by using quantitative methods to test and verify our theoretical framework. First, we provide insights into how organizations can reconfigure versatile digital resources to achieve the benefits of marketing agility in international markets. Second, while recruiting new employees during internationalization is vital, we suggest that assisted by digital artifacts, firms can repurpose the existing workforce, such as via multitasking, swift task-switching and flexible job redirecting to satisfy dynamic international business requirements with lower adjustment costs. Third, we offer two localization approaches in which firms can use digital artifacts as the enabler to remix sociocultural elements with local adaptations to develop glocal content and decentralize content production to generate inclusive local content. We provide a process model that specifies how platforms reconfigure versatile digital resources to achieve marketing agility in international markets. Furthermore, we provide novel insights into the literature on marketing agility in international markets and localization.
      Citation: International Marketing Review
      PubDate: 2024-02-20
      DOI: 10.1108/IMR-08-2023-0199
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
       
  • International dynamic marketing capabilities: developments and
           a research agenda

         This is an Open Access Article Open Access Article

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      Authors: Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
      Abstract: In this paper, the authors aim to introduce international dynamic marketing capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic marketing capabilities (DMCs) and international marketing capabilities (IMCs) and provide a novel conceptualization of the concept by applying a holistic view of the international enterprise. This is a literature review that maps the current research on MCs, DMCs and IMCs and serves as a basis for the theoretical conceptualization of a novel IDMCs concept as well as for the identification of research gaps and the development of future research directions on this phenomenon. Existing typologies of MCs, DMCs and IMCs are classified into four categories: strategic, operational, analytical and value creation capabilities. A new typology of IDMCs is proposed, consisting of digital MC and dynamic internationalization capability as strategic capabilities, agile IMC, IM excellence and absorptive capability in IM as operational capabilities, IM resilience capability, IM knowledge management capability, AI-enabled IDMC and Industry 4.0-enabled IDMC as analytical capabilities, and ambidextrous IM innovation capability as value creation capability. Finally, the authors identify research gaps and develop research questions that open future research avenues for the coming years. This paper offers a novel view of MCs, DMCs and IMCs and argues that, in contrast to the majority of previous research, a comprehensive understanding of these is only possible if all levels are considered simultaneously: the strategic, the operational, the analytical and the value creation level. A new conceptualization and typology of IDMCs follows this logic.
      Citation: International Marketing Review
      PubDate: 2024-02-13
      DOI: 10.1108/IMR-10-2023-0283
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
       
  • How local dealers benefit from their international participation: evidence
           from Africa

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      Authors: Lian Zhang, Qingtao Wang, Qiyuan Zhang, Kevin Zheng Zhou
      Abstract: Although the prior literature has identified the relevance of dealer participation for multinational enterprises (MNEs), it is unclear whether such participation could also be an important means for local dealers to learn from MNEs. By adopting local firms’ viewpoint, our study draws on organizational learning theory to examine how local dealers benefit from their participation with foreign suppliers in Africa. The empirical setting is a combinative dataset of secondary data and primary survey of 164 small- and medium-sized local dealers with nine subsidiaries of a Chinese motorcycle company in six countries of Sub-Saharan Africa. This research shows that dealer participation is positively associated with dealer performance, and this positive effect is stronger when local dealers operate in regions with low government corruption and high government support. However, the positive relationship is weaker when local dealers use the local tongue extensively but becomes stronger when their foreign suppliers have a high dealer coverage. By taking a local-participant perspective, our study extends the participation literature to show how firms from a resource-constrained region may benefit from their proactive participation with foreign counterparts. Additionally, we identify the boundary conditions of institutional factors and strategic choices of local dealers and foreign suppliers, providing a nuanced understanding of firm behaviors in complex and uncertain markets.
      Citation: International Marketing Review
      PubDate: 2024-01-30
      DOI: 10.1108/IMR-06-2023-0127
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
       
  • Triadic multilevel psychic distance in firm internationalization
         This is an Open Access Article Open Access Article

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      Authors: Aswo Safari
      Abstract: This study focuses on the triadic multilevel psychic distance (MPD) between the firm, target market and bridge-maker and its consequences for firm internationalization. Specifically, it spotlights the triadic psychic distance between firms, the levels of psychic distance in the target market (country and business) and the bridge-maker. Therefore, this study examines the triadic MPD among these three entities and its impact on firm internationalization. This study uses qualitative and case study research approaches. It is based on 8 case companies and 24 internationalization cases. Secondary data were collected, and interviews with bridge-makers and industry experts were conducted. The study found that MPD appeared in the triad. The MPD between firms and markets is related to country-specific differences and business difficulties. The MPD between the firm and the bridge-maker is based on the latter’s lack of knowledge vis-à-vis bridging the firm’s MPD. Finally, the MPD between bridge-makers and the market is based on the former’s lack of knowledge of the home country’s business difficulties. This is the first study to develop and adopt a triadic multilevel psychic distance conceptualization that provides evidence for and sheds light on the triadic MPD and its effect on firm internationalization. This study identifies the reasons behind triadic MPD in connection to firm internationalization. Notably, firm internationalization is interdependent on the triadic MPD setting between the firm, bridge-maker and target market. It has theoretical value and contributes to the recent advancement in the understanding of MPD in international marketing literature.
      Citation: International Marketing Review
      PubDate: 2024-01-02
      DOI: 10.1108/IMR-07-2022-0176
      Issue No: Vol. 41, No. 7 (2024)
       
  • Hybrid business offerings in small internationalisers: a mixed-method
           analysis of internal capabilities through hesitant fuzzy information

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      Authors: Hannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid Jafari-Sadeghi, Seyed Hossein Razavi Hajiagha, Sylvaine Castellano
      Abstract: In this research, the initial list of internal capabilities in small and medium-sized enterprises (SMEs) leading to success in international markets has been extracted. Then, the most relevant capabilities to international SMEs under servitisation and hybrid offerings have been screened. Next, the selected capabilities have been classified, and ultimately the relationship amongst the capabilities has been analysed. The conceptual model for SMEs participating in international markets with hybrid offerings has been illustrated. A literature review has been employed to extract the initial list of internal capabilities to address the research objectives. Then, a novel hesitant fuzzy Delphi (HFD) method has been developed to select the most relevant capabilities for SMEs for hybrid offerings in international markets by using the experts opinions. Subsequently, a novel hesitant fuzzy interpretive structural modelling (HFISM) has been developed to classify the capabilities, design a level-based conceptual model and present the relationship amongst the prominent capabilities. After the literature review, sixteen internal capabilities leading to success in the international market via hybrid offerings have been extracted. Then, eight selected capabilities were chosen for further investigation by applying 15 expert opinions and via the HFD approach. According to HFISM results, a level-based conceptual model was emanated, and “ability to take advantage of international opportunities”, “financial strength”, “technology level” and “efficient innovation management” were considered as the most fundamental capabilities resulting in successful hybrid offerings in international markets. Alongside the multi-layer decision-making approach developed in this manuscript to analyse the internal capabilities roles in hybrid offering success towards international markets, to the best knowledge of the authors, the hesitant fuzzy approaches developed in this article have not been previously presented by any other scholar. A novel HFD approach has been designed for consensus amongst the experts under uncertain circumstances. Furthermore, a novel HFISM has been suggested and employed in this research to comprehend the relationship amongst the internal capabilities.
      Citation: International Marketing Review
      PubDate: 2023-12-15
      DOI: 10.1108/IMR-11-2021-0341
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • The influence of luxury brand personality on digital interaction
           evaluations: a focus on European and North American markets

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      Authors: Kirsten Cowan, Alena Kostyk
      Abstract: Do luxury consumers negatively evaluate digital interactions (website and social media) by international luxury brands' The topic has received much debate. The authors argue that luxury brand personality (modern vs. traditional), which encompasses a more stable form of brand identity in global markets, affects evaluations of digital interactions. They further investigate the role of self-brand connection in this process. Three experiments on Prolific use a European sample and manipulate a single factor between subjects (modernity: less vs. more; traditionality: less vs. more) of French luxury brands and measure evaluations as the dependent variable. Two studies assesses self-brand connection (continuous) as a moderator (studies 2a, 2b). Study 2b rules out some alternative explanations, with culture (independent vs. collectivist) as an independent variable. A fourth study, using a North American sample on CloudResearch, assesses the effect of personality manipulation (more modernity vs. more traditionality) on consumer evaluations of an Italian brand, and assesses ubiquity perceptions as a mediator. Consumers evaluate digital interactions of international luxury brands less favorably when luxury brand personality exhibits more (vs. less) modernity or less (vs. more) traditionality. Perceptions of ubiquity mediate these relationships. When self-brand connection is high, this effect is attenuated. The research sheds light on the debate on whether luxury brands should create digital interactions in international markets, given that these global brands operate in multiple channels. Findings show that luxury brands can develop strategies based on aspects of their brand identity, a less malleable feature of brand identity within global markets. Additionally, the research contributes to the conversation about a global luxury market. In short, the findings offer evidence in favor of brand identity (personality) influencing the digital channel strategy a brand should undertake in international markets, first, followed by consumer needs.
      Citation: International Marketing Review
      PubDate: 2023-12-06
      DOI: 10.1108/IMR-02-2022-0044
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • SMEs' regional diversification: dynamic patterns and home market
           institutional determinants

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      Authors: Wensong Bai, Mikael Hilmersson, Martin Johanson, Luis Oliveira
      Abstract: The authors seek to advance the understanding of small- and medium-sized enterprise (SME) internationalization at the regional level and examine the role of home market institutions in this process. The authors analyze hypotheses with data from SMEs in five country markets and from the Global Entrepreneurship Monitor. A cluster analysis establishes the regional diversification patterns (based on regional diversification scope, speed and rhythm) and a multinomial regression tests the effect of home market institutions on their adoption. The results offer a refined picture of SME regional diversification by revealing three patterns: intra-regionally focused firms, late inter-region diversifiers and early inter-region diversifiers. They also suggest that the adoption of these patterns is determined by SMEs' home market institutions. The authors develop a nuanced understanding of SME internationalization by building upon and expanding the regionalization rationale in the internationalization patterns literature. Additionally, the authors address the acknowledged, yet rarely investigated, country-level determinants of internationalization patterns.
      Citation: International Marketing Review
      PubDate: 2023-11-14
      DOI: 10.1108/IMR-12-2021-0364
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Omnichannel management capabilities in international marketing: the
           effects of word of mouth on customer engagement and customer equity

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      Authors: Shahriar Akter, Mujahid Mohiuddin Babu, Tasnim M. Taufique Hossain, Bidit Lal Dey, Hongfei Liu, Pallavi Singh
      Abstract: The main purpose of this study is to fill the research gap on how B2B global service firms integrate dynamic capabilities within their omnichannel management to influence positive word of mouth (WOM), customer engagement (CE) and customer equity. Drawing on the dynamic capability and WOM theories, a model has been developed that defines the subjects of the empirical test. The paper reports on data collected from 312 service-oriented global firms in Australia, through a cross-sectional survey. Data were analyzed using structural equation modeling. The findings suggest that content management (i.e. information consistency, source trustworthiness and endorsement) and concerns management (i.e. privacy, security and recovery) capabilities are the two significant antecedents of positive WOM within a B2B omnichannel setting in international marketing. The findings also confirm the key mediating role of CE between positive WOM and customer equity. The findings extend dynamic capability theory in the context of international marketing by linking WOM, CE and customer equity. The findings add further theoretical rigor by establishing the nomological chain between positive WOM and customer equity, in which CE plays a key mediating role.
      Citation: International Marketing Review
      PubDate: 2023-10-12
      DOI: 10.1108/IMR-09-2022-0203
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • International dynamic marketing capabilities and international performance
           during the pandemic: a study of export manufacturers from Poland

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      Authors: Mariola Ciszewska-Mlinarič, Dariusz Siemieniako, Piotr Wójcik
      Abstract: This paper contributes to studies on the relationship between dynamic capabilities (DCs) and performance by showing how domain-specific DCs – international dynamic marketing capabilities (IDMCs) – affect the international performance of exporting firms in the context of extreme environmental dynamism – during the COVID-19 pandemic. The authors focus on a sample of 277 exporting manufacturers from the post-transition economy of Poland. The authors use hierarchical multiple regression analysis to test this study's hypotheses. This study's findings show that deployment of IDMCs by export manufacturers in the context of environmental jolts contributes to better performance, and this relationship is mediated by adaptation to foreign markets and product development capability. Additionally, this study's results reveal that the significant and positive indirect effect of IDMCs on international performance (through mediators) is, however, weakened under conditions of extreme environmental dynamism. The limitations pertain to the cross-sectional nature of this study and the research sample, characterised by the dominance of export manufacturers of final products, the dominance of manufacturers operating in the business-to-business sector, or in the business-to-business and business-to-customer sectors simultaneously. The study provides suggestions to managers on how to build resilience in international markets during turbulent times. These activities involve investments in IDMCs that support activities centred around product development and adaptation to foreign markets. The novel construct of IDMCs is introduced and operationalized. The study empirically tests the direct and indirect relationship between IDMCs and performance contingent upon extreme environmental dynamism. The results demonstrate the boundary conditions for the effectiveness of these domain-specific DCs in such a research setting.
      Citation: International Marketing Review
      PubDate: 2023-09-27
      DOI: 10.1108/IMR-08-2022-0181
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Innovation and commercialisation: the role of the international dynamic
           marketing capability in Malaysian international entrepreneurial firms

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      Authors: Md Imtiaz Mostafiz, Farhad Uddin Ahmed, Fahad Ibrahim, Shlomo Yedidia Tarba
      Abstract: This study aims to investigate how international entrepreneurial firms (IEFs) successfully commercialise innovative products/services internationally. In doing so, the authors examined the role played by the international dynamic marketing capability (IDMC) in the relationship between explorative and exploitative innovation and commercialisation. In addition, the authors also evaluated how the breadth and depth of international networks facilitate IEFs in upholding the effects of the IDMC to influence commercialisation. To test the research model, structural equation modelling is used based on time-lagged survey data drawn from 201 Malaysian IEFs. To validate the results, additional robustness tests and endogeneity analyses have been performed. The findings show that the IDMC positively mediates the relationship between explorative and exploitative innovation and commercialisation. Furthermore, the finding exhibits that the effects of the IDMC on commercialisation are positively moderated by the breadth and depth of international networks. Given the fragmented and general nature of the extant marketing research on the IDMC, the study contributes to the international marketing literature by providing rich and nuanced pertinent knowledge. This study advances dynamic capability theory in relation to IEFs by establishing the IDMC as a functional capability suited to enable them to successfully commercialise the products/services resulting from explorative and exploitative innovation.
      Citation: International Marketing Review
      PubDate: 2023-09-12
      DOI: 10.1108/IMR-10-2022-0241
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Systematic review of international marketing capabilities in dynamic
           capabilities view – calibrating research on international dynamic
           marketing capabilities

         This is an Open Access Article Open Access Article

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      Authors: Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
      Abstract: This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual and terminological rigor in future research in this particular research area. This is a systematic literature review following the established review process of reviews in leading (international) marketing journals. A multilevel analytical approach was adopted, combining inductive coding with deductive coding and following the logic of antecedents-phenomena-consequences. Synthesis of 20 rigorously selected previous empirical studies on IMCs applying DCV reveals that academic interest in these capabilities is well justified and growing and there are some well researched antecedents to focal capabilities (e.g. inter-organizational capabilities, outside-in market orientation) as well as their prevalent consequences (e.g. export and innovation performance). There is little knowledge of moderators to these links, especially with regard to consequences. This review illustrates that the current research lacks consistency in how key constructs are defined and measured, provides the guide to future conceptualization and measurement of so-called International Dynamic Marketing Capabilities (IDMCs) and proposes some concrete research directions. The authors extend prior research in the investigated topic by critically evaluating prior works, providing improved conceptualization of IDMCs as well as concrete research agenda for IDMCs structured along recommendations for Theory, Context and Methods (TCM framework).
      Citation: International Marketing Review
      PubDate: 2023-09-05
      DOI: 10.1108/IMR-12-2022-0276
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • How can companies boost legitimacy in international markets' A dynamic
           marketing capabilities approach

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      Authors: Lourdes Rivero-Gutierrez, Pablo Cabanelas, Francisco Diez-Martin, Alicia Blanco-Gonzalez
      Abstract: Foreign markets possess different characteristics to domestic ones; this means that dynamic marketing capabilities (DMCs) should be adjusted. This paper aims to understand how these DMCs enable firms to achieve greater legitimacy in international markets. This research uses a qualitative approach based on in-depth interviews in collaboration with an association of exporting firms. Findings suggest five areas of DMCs to improve organizational legitimacy overseas: flexibility, relationship management, local market sensitivity, anticipation and exemplariness. Those capabilities should be combined and will play a different role depending on the implementation phase of the external company. Resource allocation and capability development should follow an integrative approach emphasizing proximity, adaptability, alliances, engagement and credibility to reach differentiation in foreign markets. The originality is mainly focused on the cohabitation and strong synergies between DMCs and legitimacy. This aspect is particularly relevant because legitimized companies have higher levels of survival, which is fundamental in the international venture.
      Citation: International Marketing Review
      PubDate: 2023-08-15
      DOI: 10.1108/IMR-09-2022-0215
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Managers’ process thinking skills, dynamic capabilities and
           performance in export ventures

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      Authors: Merve Vardarsuyu, Stavroula Spyropoulou, Bulent Menguc, Constantine S. Katsikeas
      Abstract: The purpose of this study is to unfold the role of managerial characteristics in developing the dynamic capabilities necessary to serve foreign customers and compete in export market ventures. The authors test their proposed model using path analysis with data collected from export managers working in 204 small- and medium-sized Turkish exporters operating in various sectors. The findings suggest that the positive effect of export managers’ process thinking skills on dynamic capabilities increases when the export managers’ learning and avoid orientations are low and prove orientation is high and export venture experience (duration and scope) increases. In addition, it has been found that export managers’ process thinking skills have an indirect effect on export performance through export venture dynamic capabilities. This study makes three contributions. First, the authors conceptualize and operationalize dynamic capabilities in the context of exporting. The authors empirically validate export venture dynamic capabilities as a higher-level construct composed of sensing, seizing and reconfiguring elements pertinent to the firm’s export market operations. Second, based on the micro-foundations approach of competitive advantage, the authors study managers’ process thinking skills in exporting firms and how these abilities support dynamic capability development in export ventures. Finally, the authors investigate how the impact of export managers’ process thinking skills on export venture dynamic capabilities is influenced by their goal orientations and certain objective exporter characteristics pertaining to different aspects of export venture experience.
      Citation: International Marketing Review
      PubDate: 2023-06-22
      DOI: 10.1108/IMR-10-2022-0224
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Growth hacking and international dynamic marketing capabilities: a
           conceptual framework and research propositions

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      Authors: Augusto Bargoni, Fauzia Jabeen, Gabriele Santoro, Alberto Ferraris
      Abstract: Few studies have conceptualized how companies can build and nurture international dynamic marketing capabilities (IDMCs) by implementing growth hacking strategies. This paper conceptualizes growth hacking, a managerial-born process to embed a data-driven mind-set in marketing decision-making that combines big-data analysis and continuous learning, allowing companies to adapt their dynamic capabilities to the ever-shifting international competitive arenas. Given the scarcity of studies on growth hacking, this paper conceptualizes this managerial-born concept through the double theoretical lenses of IDMCs and information technology (IT) literature. The authors put forward research propositions concerning the four phases of growth hacking and the related capabilities and routines developed by companies to deal with international markets. Additional novel propositions are also developed based on the three critical dimensions of growth hacking: big data analytics, digital marketing and coding and automation. Lack of prior conceptualization as well as the scant literature makes this study liable to some limitations. However, the propositions developed should encourage researchers to develop both empirical and theoretical studies on this managerial-born concept. This study develops a detailed compendium for managers who want to implement growth hacking within their companies but have failed to identify the necessary capabilities and resources. The study presents a theoretical approach and develops a set of propositions on a novel phenomenon, observed mainly in managerial practice. Hence, this study could stimulate researchers to deepen the phenomenon and empirically validate the propositions.
      Citation: International Marketing Review
      PubDate: 2023-04-11
      DOI: 10.1108/IMR-07-2022-0156
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Gamification as an innovation: a tool to improve organizational marketing
           performance and sustainability of international firms

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      Authors: Abhishek Behl, Vijay Pereira, Nirma Jayawardena, Achint Nigam, Sachin Mangla
      Abstract: This study aims to investigate an under-researched area, an international marketing perspective, based on international dynamic capability, environmental sustainability and organizational marketing performance in gamification and non-gamification-based organizational culture (OC). This paper deepens the understanding of gamification-based and non-gamification-based OC influence on innovation capability and environmental and organizational marketing performance through the theory of organizational creativity and the theory of administrative behavior (AB). The authors collect data from firms that abide by the ISO 14091 certifications to ensure the proper quality standards. Primary data from 384 firms are used to test the hypotheses. The results would help firms invest in technological solutions by practicing creativity over time. Additionally, the study helps explore how AB is critical in steering technological creativity for making firms climate-conscious. The study's findings identified that OC has a positive influence on technological innovation capabilities and environmental innovation capabilities. Technological innovation capabilities have a beneficial impact on environmental sustainability. Environmental sustainability appears to have a substantial correlation with technological innovation skills. Environmental innovation capabilities positively impact environmental sustainability and organizational marketing performance. A moderating effect of gamification on the international dynamic capabilities within a relationship between organizational culture and environmental innovation capabilities exists. The investigation is confined to understanding how gamification-based and non-gamification-based organizational marketing culture affects innovation capability, environmental sustainability and organizational performance through the lens of theory of organizational creativity and theory of AB.
      Citation: International Marketing Review
      PubDate: 2023-03-14
      DOI: 10.1108/IMR-05-2022-0113
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
       
  • Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox
           in the UK

         This is an Open Access Article Open Access Article

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      Authors: Dorothy Ai-wan Yen, Benedetta Cappellini, Jane Denise Hendy, Ming-Yao Jen
      Abstract: The COVID-19 pandemic has caused severe challenges to ethnic minorities in the UK. While the experiences of migrants are both complex and varied depending on individuals' social class, race, cultural proximity to the host country and acculturation levels, more in-depth studies are necessary to fully understand how COVID-19 affects specific migrant groups and their health. Taiwanese migrants were selected because they are an understudied group. Also, there were widespread differences in pandemic management between the UK and Taiwan, making this group an ideal case for understanding how their acculturation journey can be disrupted by a crisis. Qualitative data were collected at two different time points, at the start of the UK pandemic (March/April 2020) and six months on (October/November 2020), to explore migrant coping experiences over time. Theoretically, the authors apply acculturation theory through the lens of coping, while discussing health-consumption practices, as empirical evidence. Before the outbreak of the pandemic, participants worked hard to achieve high levels of integration in the UK. The pandemic changed this; participants faced unexpected changes in the UK’s sociocultural structures. They were forced to exercise the layered and complex “coping with coping” in a hostile host environment that signalled their new marginalised status. They faced impossible choices, from catching a life-threatening disease to being seen as overly cautious. Such experience, over time, challenged their integration to the host country, resulting in a loss of faith in the UK’s health system, consequently increasing separation from the host culture and society. It is important to note that the Taiwanese sample recruited through Facebook community groups is biased and has a high level of homogeneity. These participants were well-integrated, middle-class migrants who were highly educated, relatively resourceful and active on social media. More studies are needed to fully understand the impact on well-being and acculturation of migrants from different cultural, contextual and social backgrounds. This being the case, the authors can speculate that migrants with less resource are likely to have found the pandemic experience even more challenging. More studies are needed to fully understand migrant experience from different backgrounds. Public health policymakers are advised to dedicate more resources to understand migrants' experiences in the host country. In particular, this paper has shown how separation, especially if embraced temporarily, is not necessarily a negative outcome to be corrected with specific policies. It can be strategically adopted by migrants as a way of defending their health and well-being from an increasingly hostile environment. Migrants' home country experience provides vicarious learning opportunities to acquire good practices. Their voices should be encouraged rather than in favour of a surprising orthodox and rather singular approach in the discussion of public health management. The paper has clear public health policy implications. Firstly, public health policymakers are advised to dedicate more resources to understand migrants' experiences in the host country. Acknowledging migrants' voice is a critical first step to contribute to the development of a fair and inclusive society. Secondly, to retain skilful migrants and avoid a future brain-drain, policymakers are advised to advance existing infrastructure to provide more incentives to support and retain migrant talents in the post-pandemic recovery phase. This paper reveals how a group of previously well-integrated migrants had to exercise “coping with coping” during the COVID crisis. This experience, over time, challenged their integration to the host country, resulting in a loss of faith in the UK’s health system, consequently increasing separation from the host culture and society. It contributes to the understanding of acculturation by showing how a such crisis can significantly disrupt migrants' acculturation journey, challenging them to re-acculturate and reconsider their identity stance. It shows how separation was indeed a good option for migrants for protecting their well-being from a newly hostile host environment.
      Citation: International Marketing Review
      PubDate: 2023-12-26
      DOI: 10.1108/IMR-09-2022-0196
      Issue No: Vol. 41, No. 7 (2023)
       
  • Examining the marketing performance of the firms from an international
           dynamic marketing capability perspective: moderating role of marketing
           leadership team

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      Authors: Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis
      Abstract: This study examines the marketing performance of firms from an international dynamic marketing capability perspective. It also investigates the moderating role of marketing leadership teams to improve organizations' international marketing performance. The authors used dynamic capability view and other related literature to develop a theoretical model, which was validated with the structural equation modelling technique, considering a sample of 455 respondents from Indian firms. The authors also used the multigroup analysis method to examine the moderating impacts of a firm's marketing leadership team on their international marketing performance. There is a positive relationship between a firm's dynamic ability factors and its international dynamic-marketing capabilities. The study also finds that a firm's marketing leadership team has a significant positive moderating impact on improving its international marketing performance. The unique theory-based model clearly explains how a firm's dynamic abilities impact international dynamic marketing capability, which then impacts its international marketing performance. This model can help practitioners, researchers and academicians to understand the significance of a firm's international dynamic capability on international marketing performance. The study also helps firms to understand the moderating influence of marketing leadership teams to improve international marketing performance. This study adds value to the body of literature on international dynamic marketing, international marketing performance and international marketing knowledge management, on which, until now, few other studies have focused. Thus, this research is unique. The proposed model of international dynamic marketing is also unique with high explanative power.
      Citation: International Marketing Review
      PubDate: 2022-12-22
      DOI: 10.1108/IMR-05-2022-0107
      Issue No: Vol. ahead-of-print, No. ahead-of-print (2022)
       
 
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  Subjects -> BUSINESS AND ECONOMICS (Total: 3510 journals)
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INTERNATIONAL COMMERCE (145 journals)                     

Showing 1 - 136 of 136 Journals sorted by number of followers
Journal of Monetary Economics     Hybrid Journal   (Followers: 100)
Information Technologies & International Development     Open Access   (Followers: 86)
International Economic Review     Hybrid Journal   (Followers: 64)
International Labour Review     Partially Free   (Followers: 61)
IMF Economic Review     Hybrid Journal   (Followers: 48)
Journal of International Business Studies     Hybrid Journal   (Followers: 47)
Review of International Political Economy     Hybrid Journal   (Followers: 42)
Journal of International Economics     Hybrid Journal   (Followers: 41)
Journal of International Money and Finance     Hybrid Journal   (Followers: 40)
Journal of International Development     Hybrid Journal   (Followers: 36)
International Review of Social History     Full-text available via subscription   (Followers: 33)
International Review of Economics & Finance     Hybrid Journal   (Followers: 30)
International Review of Law and Economics     Hybrid Journal   (Followers: 28)
International Finance     Hybrid Journal   (Followers: 27)
Journal of International Marketing     Full-text available via subscription   (Followers: 27)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 22)
Journal of International Trade Law and Policy     Hybrid Journal   (Followers: 22)
Human Resource Development International     Hybrid Journal   (Followers: 21)
Human Resource Management International Digest     Hybrid Journal   (Followers: 21)
PharmacoEconomics     Full-text available via subscription   (Followers: 21)
Quarterly Journal of Political Science     Full-text available via subscription   (Followers: 21)
Career Development International     Hybrid Journal   (Followers: 19)
Journal of World Trade     Full-text available via subscription   (Followers: 19)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 19)
European Business Law Review     Full-text available via subscription   (Followers: 18)
African Journal of Economic and Sustainable Development     Hybrid Journal   (Followers: 18)
International Labor and Working-Class History     Full-text available via subscription   (Followers: 16)
Studies in Comparative International Development     Hybrid Journal   (Followers: 16)
Journal of Contemporary European Research     Open Access   (Followers: 16)
International Environmental Agreements: Politics, Law and Economics     Hybrid Journal   (Followers: 15)
International Marketing Review     Hybrid Journal   (Followers: 15)
Review of International Economics     Hybrid Journal   (Followers: 14)
Journal of International Trade & Economic Development: An International and Comparative Review     Hybrid Journal   (Followers: 13)
Advances in Accounting     Hybrid Journal   (Followers: 13)
International Review of Financial Analysis     Hybrid Journal   (Followers: 11)
International Small Business Journal     Hybrid Journal   (Followers: 11)
Journal of International Entrepreneurship     Hybrid Journal   (Followers: 11)
European Company Law     Full-text available via subscription   (Followers: 11)
Emerging Markets Finance and Trade     Hybrid Journal   (Followers: 10)
International Business Review     Hybrid Journal   (Followers: 10)
World Trade and Arbitration Materials     Full-text available via subscription   (Followers: 10)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 10)
International Economic Journal     Hybrid Journal   (Followers: 9)
International Review of Finance     Hybrid Journal   (Followers: 9)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
World Competition     Full-text available via subscription   (Followers: 9)
Information Resources Management Journal     Full-text available via subscription   (Followers: 9)
Antitrust Bulletin     Hybrid Journal   (Followers: 9)
International Public Management Journal     Hybrid Journal   (Followers: 8)
International Studies of Management and Organization     Full-text available via subscription   (Followers: 8)
Journal for International Business and Entrepreneurship Development     Hybrid Journal   (Followers: 8)
International Entrepreneurship and Management Journal     Hybrid Journal   (Followers: 8)
Competition and Regulation in Network Industries     Full-text available via subscription   (Followers: 8)
International Economics and Economic Policy     Hybrid Journal   (Followers: 7)
Management International Review     Hybrid Journal   (Followers: 7)
TDM Transnational Dispute Management Journal     Full-text available via subscription   (Followers: 7)
International Advances in Economic Research     Hybrid Journal   (Followers: 6)
International Review of Applied Economics     Hybrid Journal   (Followers: 6)
South African Journal of International Affairs     Hybrid Journal   (Followers: 6)
EC Tax Review     Full-text available via subscription   (Followers: 6)
Global Trade and Customs Journal     Full-text available via subscription   (Followers: 6)
Journal of International Accounting, Auditing and Taxation     Hybrid Journal   (Followers: 5)
Journal of International Management     Hybrid Journal   (Followers: 5)
International Insolvency Review     Hybrid Journal   (Followers: 4)
International Review of Economics     Hybrid Journal   (Followers: 4)
Journal of International Financial Management & Accounting     Hybrid Journal   (Followers: 4)
Journal of the Japanese and International Economies     Hybrid Journal   (Followers: 4)
International Review of Retail, Distribution and Consumer Research     Hybrid Journal   (Followers: 4)
IN VIVO     Full-text available via subscription   (Followers: 4)
Intertax     Full-text available via subscription   (Followers: 4)
Journal of Chinese Human Resource Management     Hybrid Journal   (Followers: 4)
Foreign Trade Review     Hybrid Journal   (Followers: 4)
Syracuse Journal of International Law and Commerce     Open Access   (Followers: 4)
World Food Policy     Hybrid Journal   (Followers: 4)
Asia and the Global Economy     Open Access   (Followers: 4)
European Journal of International Management     Hybrid Journal   (Followers: 3)
International Transactions In Operational Research     Hybrid Journal   (Followers: 3)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 3)
International Trade Journal : Western Hemispheric Studies     Hybrid Journal   (Followers: 3)
Monthly Statistics of International Trade - Statistiques mensuelles du commerce international     Full-text available via subscription   (Followers: 3)
Revue Internationale du Travail     Full-text available via subscription   (Followers: 3)
International Review on Public and Nonprofit Marketing     Hybrid Journal   (Followers: 3)
Management international / International Management / Gestiòn Internacional     Full-text available via subscription   (Followers: 3)
Journal of Chinese Economic and Foreign Trade Studies     Hybrid Journal   (Followers: 3)
International Economics     Hybrid Journal   (Followers: 3)
Digital Finance : Smart Data Analytics, Investment Innovation, and Financial Technology     Hybrid Journal   (Followers: 3)
World Oil Trade     Hybrid Journal   (Followers: 3)
International Commerce Review     Hybrid Journal   (Followers: 2)
Journal of International Food & Agribusiness Marketing     Hybrid Journal   (Followers: 2)
Economics Research International     Open Access   (Followers: 2)
Qualitative Research in Financial Markets     Hybrid Journal   (Followers: 2)
Asian Journal of Shipping and Logistics     Open Access   (Followers: 2)
China Business Review     Full-text available via subscription   (Followers: 2)
International Journal of Export Marketing     Hybrid Journal   (Followers: 2)
Global & Strategis     Open Access   (Followers: 2)
China Economic Quarterly International     Open Access   (Followers: 2)
Critical Perspectives on International Business     Hybrid Journal   (Followers: 1)
Japanese Political Economy     Full-text available via subscription   (Followers: 1)
Revue internationale P.M.E. : économie et gestion de la petite et moyenne entreprise     Full-text available via subscription   (Followers: 1)
Amnis     Open Access   (Followers: 1)
L'Année du Maghreb     Open Access   (Followers: 1)
International Journal of Asian Business and Information Management     Full-text available via subscription   (Followers: 1)
Journal of Antitrust Enforcement     Hybrid Journal   (Followers: 1)
Botswana Journal of Economics     Open Access   (Followers: 1)
Estudos Internacionais : revista de relações internacionais da PUC Minas     Open Access   (Followers: 1)
Journal of Economics and International Finance     Open Access   (Followers: 1)
Economic Journal of Emerging Markets     Open Access   (Followers: 1)
Research World     Hybrid Journal   (Followers: 1)
Journal of Korea Trade     Full-text available via subscription   (Followers: 1)
Acta Economica Et Turistica     Open Access   (Followers: 1)
Global Summitry     Hybrid Journal   (Followers: 1)
Transnational Corporations Review     Hybrid Journal   (Followers: 1)
MEED Middle East Economic Digest     Full-text available via subscription   (Followers: 1)
Regional Formation and Development Studies     Open Access  
Journal of Reviews on Global Economics     Open Access  
Journal of International Business Policy     Hybrid Journal  
East Asian Community Review     Hybrid Journal  
Ekonomia Międzynarodowa     Open Access  
Jurnal Ilmu Ekonomi Terapan     Open Access  
Jurnal Hubungan Internasional     Open Access  
Journal of Advanced Research in Economics and International Business     Full-text available via subscription  
Proceedings of the International Conference on Business Excellence     Open Access  
Journal of Accounting and Finance in Emerging Economies     Open Access  
International Journal of Governance and Financial Intermediation     Hybrid Journal  
South American Development Society Journal     Open Access  
Revista Multiface Online     Open Access  
Revue internationale de l'économie sociale     Full-text available via subscription  
Expert Journal of Business and Management     Open Access  
Crossroads     Hybrid Journal  
Relações Internacionais (R:I)     Open Access  
Revista Brasileira de Gestão de Negócios     Open Access  
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
International Journal of Commerce and Management     Hybrid Journal  
EMAJ : Emerging Markets Journal     Open Access  
Journal of International Commerce, Economics and Policy     Hybrid Journal  
Journal of Comparative International Management     Full-text available via subscription  

           

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