Subjects -> BUSINESS AND ECONOMICS (Total: 3510 journals)
    - ACCOUNTING (127 journals)
    - BANKING AND FINANCE (297 journals)
    - BUSINESS AND ECONOMICS (1231 journals)
    - CONSUMER EDUCATION AND PROTECTION (20 journals)
    - COOPERATIVES (4 journals)
    - ECONOMIC SCIENCES: GENERAL (202 journals)
    - ECONOMIC SYSTEMS, THEORIES AND HISTORY (235 journals)
    - FASHION AND CONSUMER TRENDS (20 journals)
    - HUMAN RESOURCES (103 journals)
    - INSURANCE (26 journals)
    - INTERNATIONAL COMMERCE (145 journals)
    - INTERNATIONAL DEVELOPMENT AND AID (103 journals)
    - INVESTMENTS (22 journals)
    - LABOR AND INDUSTRIAL RELATIONS (61 journals)
    - MACROECONOMICS (17 journals)
    - MANAGEMENT (586 journals)
    - MARKETING AND PURCHASING (106 journals)
    - MICROECONOMICS (23 journals)
    - PRODUCTION OF GOODS AND SERVICES (143 journals)
    - PUBLIC FINANCE, TAXATION (37 journals)
    - TRADE AND INDUSTRIAL DIRECTORIES (2 journals)

INTERNATIONAL COMMERCE (145 journals)                     

Showing 1 - 136 of 136 Journals sorted by number of followers
Journal of Monetary Economics     Hybrid Journal   (Followers: 96)
Information Technologies & International Development     Open Access   (Followers: 82)
International Economic Review     Hybrid Journal   (Followers: 61)
International Labour Review     Partially Free   (Followers: 60)
Journal of International Business Studies     Hybrid Journal   (Followers: 47)
IMF Economic Review     Hybrid Journal   (Followers: 44)
Review of International Political Economy     Hybrid Journal   (Followers: 41)
Journal of International Money and Finance     Hybrid Journal   (Followers: 39)
Journal of International Economics     Hybrid Journal   (Followers: 38)
International Review of Social History     Full-text available via subscription   (Followers: 33)
Journal of International Development     Hybrid Journal   (Followers: 32)
International Review of Economics & Finance     Hybrid Journal   (Followers: 30)
International Review of Law and Economics     Hybrid Journal   (Followers: 27)
International Finance     Hybrid Journal   (Followers: 27)
PharmacoEconomics     Full-text available via subscription   (Followers: 27)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
Quarterly Journal of Political Science     Full-text available via subscription   (Followers: 20)
Journal of International Financial Markets, Institutions and Money     Hybrid Journal   (Followers: 20)
International Journal of Applied Behavioral Economics     Full-text available via subscription   (Followers: 19)
Journal of World Trade     Full-text available via subscription   (Followers: 19)
Human Resource Management International Digest     Hybrid Journal   (Followers: 19)
Journal of International Trade Law and Policy     Hybrid Journal   (Followers: 19)
Career Development International     Hybrid Journal   (Followers: 18)
Human Resource Development International     Hybrid Journal   (Followers: 18)
European Business Law Review     Full-text available via subscription   (Followers: 17)
African Journal of Economic and Sustainable Development     Hybrid Journal   (Followers: 17)
Journal of Contemporary European Research     Open Access   (Followers: 16)
Studies in Comparative International Development     Hybrid Journal   (Followers: 16)
International Labor and Working-Class History     Full-text available via subscription   (Followers: 15)
International Environmental Agreements: Politics, Law and Economics     Hybrid Journal   (Followers: 14)
Review of International Economics     Hybrid Journal   (Followers: 14)
International Marketing Review     Hybrid Journal   (Followers: 13)
Advances in Accounting     Hybrid Journal   (Followers: 12)
Journal of International Trade & Economic Development: An International and Comparative Review     Hybrid Journal   (Followers: 12)
International Small Business Journal     Hybrid Journal   (Followers: 11)
European Company Law     Full-text available via subscription   (Followers: 11)
International Review of Financial Analysis     Hybrid Journal   (Followers: 10)
Journal of International Entrepreneurship     Hybrid Journal   (Followers: 10)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 10)
International Business Review     Hybrid Journal   (Followers: 9)
World Competition     Full-text available via subscription   (Followers: 9)
International Review of Finance     Hybrid Journal   (Followers: 9)
World Trade and Arbitration Materials     Full-text available via subscription   (Followers: 9)
Journal of International Consumer Marketing     Hybrid Journal   (Followers: 9)
International Entrepreneurship and Management Journal     Hybrid Journal   (Followers: 8)
International Studies of Management and Organization     Full-text available via subscription   (Followers: 8)
Emerging Markets Finance and Trade     Hybrid Journal   (Followers: 8)
Journal for International Business and Entrepreneurship Development     Hybrid Journal   (Followers: 8)
International Economic Journal     Hybrid Journal   (Followers: 8)
Information Resources Management Journal     Full-text available via subscription   (Followers: 8)
International Public Management Journal     Hybrid Journal   (Followers: 8)
Antitrust Bulletin     Hybrid Journal   (Followers: 8)
Competition and Regulation in Network Industries     Full-text available via subscription   (Followers: 7)
Management International Review     Hybrid Journal   (Followers: 7)
International Advances in Economic Research     Hybrid Journal   (Followers: 6)
International Review of Applied Economics     Hybrid Journal   (Followers: 6)
International Economics and Economic Policy     Hybrid Journal   (Followers: 6)
Global Trade and Customs Journal     Full-text available via subscription   (Followers: 6)
South African Journal of International Affairs     Hybrid Journal   (Followers: 6)
TDM Transnational Dispute Management Journal     Full-text available via subscription   (Followers: 5)
Journal of International Management     Hybrid Journal   (Followers: 5)
EC Tax Review     Full-text available via subscription   (Followers: 5)
Journal of International Accounting, Auditing and Taxation     Hybrid Journal   (Followers: 5)
Intertax     Full-text available via subscription   (Followers: 4)
Journal of Chinese Human Resource Management     Hybrid Journal   (Followers: 4)
IN VIVO     Full-text available via subscription   (Followers: 4)
Journal of the Japanese and International Economies     Hybrid Journal   (Followers: 4)
International Insolvency Review     Hybrid Journal   (Followers: 4)
International Review of Economics     Hybrid Journal   (Followers: 4)
Journal of International Financial Management & Accounting     Hybrid Journal   (Followers: 4)
Journal of Revenue and Pricing Management     Hybrid Journal   (Followers: 4)
Revue Internationale du Travail     Full-text available via subscription   (Followers: 3)
Foreign Trade Review     Hybrid Journal   (Followers: 3)
Syracuse Journal of International Law and Commerce     Open Access   (Followers: 3)
European Journal of International Management     Hybrid Journal   (Followers: 3)
International Review of Retail, Distribution and Consumer Research     Hybrid Journal   (Followers: 3)
Monthly Statistics of International Trade - Statistiques mensuelles du commerce international     Full-text available via subscription   (Followers: 3)
International Economics     Hybrid Journal   (Followers: 3)
International Review on Public and Nonprofit Marketing     Hybrid Journal   (Followers: 3)
Management international / International Management / Gestiòn Internacional     Full-text available via subscription   (Followers: 3)
World Food Policy     Hybrid Journal   (Followers: 3)
Digital Finance : Smart Data Analytics, Investment Innovation, and Financial Technology     Hybrid Journal   (Followers: 3)
Journal of International Food & Agribusiness Marketing     Hybrid Journal   (Followers: 2)
Asian Journal of Shipping and Logistics     Open Access   (Followers: 2)
International Transactions In Operational Research     Hybrid Journal   (Followers: 2)
China Business Review     Full-text available via subscription   (Followers: 2)
Qualitative Research in Financial Markets     Hybrid Journal   (Followers: 2)
Journal of Chinese Economic and Foreign Trade Studies     Hybrid Journal   (Followers: 2)
International Trade Journal : Western Hemispheric Studies     Hybrid Journal   (Followers: 2)
Journal of Korea Trade     Full-text available via subscription   (Followers: 1)
MEED Middle East Economic Digest     Full-text available via subscription   (Followers: 1)
Global Summitry     Hybrid Journal   (Followers: 1)
Global & Strategis     Open Access   (Followers: 1)
Acta Economica Et Turistica     Open Access   (Followers: 1)
Transnational Corporations Review     Hybrid Journal   (Followers: 1)
Economic Journal of Emerging Markets     Open Access   (Followers: 1)
International Journal of Export Marketing     Hybrid Journal   (Followers: 1)
World Oil Trade     Hybrid Journal   (Followers: 1)
Journal of Economics and International Finance     Open Access   (Followers: 1)
Estudos Internacionais : revista de relações internacionais da PUC Minas     Open Access   (Followers: 1)
Research World     Hybrid Journal   (Followers: 1)
Asia and the Global Economy     Open Access   (Followers: 1)
Economics Research International     Open Access   (Followers: 1)
Revue internationale P.M.E. : économie et gestion de la petite et moyenne entreprise     Full-text available via subscription   (Followers: 1)
Critical Perspectives on International Business     Hybrid Journal   (Followers: 1)
International Commerce Review     Hybrid Journal   (Followers: 1)
Botswana Journal of Economics     Open Access   (Followers: 1)
Journal of Antitrust Enforcement     Hybrid Journal   (Followers: 1)
Japanese Political Economy     Full-text available via subscription   (Followers: 1)
International Journal of Asian Business and Information Management     Full-text available via subscription   (Followers: 1)
L'Année du Maghreb     Open Access   (Followers: 1)
Amnis     Open Access   (Followers: 1)
China Economic Quarterly International     Open Access  
Regional Formation and Development Studies     Open Access  
Journal of Reviews on Global Economics     Open Access  
Journal of International Business Policy     Hybrid Journal  
East Asian Community Review     Hybrid Journal  
Ekonomia Międzynarodowa     Open Access  
Jurnal Ilmu Ekonomi Terapan     Open Access  
Jurnal Hubungan Internasional     Open Access  
Journal of Advanced Research in Economics and International Business     Full-text available via subscription  
Proceedings of the International Conference on Business Excellence     Open Access  
Journal of Accounting and Finance in Emerging Economies     Open Access  
International Journal of Governance and Financial Intermediation     Hybrid Journal  
South American Development Society Journal     Open Access  
Revista Multiface Online     Open Access  
Revue internationale de l'économie sociale     Full-text available via subscription  
Expert Journal of Business and Management     Open Access  
Crossroads     Hybrid Journal  
Relações Internacionais (R:I)     Open Access  
Revista Brasileira de Gestão de Negócios     Open Access  
Journal of Theoretical and Applied Electronic Commerce Research     Open Access  
International Journal of Commerce and Management     Hybrid Journal  
EMAJ : Emerging Markets Journal     Open Access  
Journal of International Commerce, Economics and Policy     Hybrid Journal  
Journal of Comparative International Management     Full-text available via subscription  

           

Similar Journals
Journal Cover
International Review on Public and Nonprofit Marketing
Journal Prestige (SJR): 0.191
Citation Impact (citeScore): 1
Number of Followers: 3  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1865-1992 - ISSN (Online) 1865-1984
Published by Springer-Verlag Homepage  [2467 journals]
  • Investigating the consumers attitude toward brand and purchase intention
           within the context of cause-related marketing campaign for a pharmacy
           product

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      Abstract: Abstract Cause-related marketing (CRM) has developed into a prominent marketing strategy adopted by many Indian organizations since last two decades. There are range of Indian organizations, especially pharmaceutical sector, which have been utilizing CRM as a versatile tool to achieve the long term objectives. The cut throat competition requires the businesses to differentiate their brands and CRM has proved to be one of the successful way of brand positioning and differentiation in the market. The CRM literature has concentrated only in certain products such as FMCG and there is dearth of research with respect to attitude and behavioral intention pertaining to CRM campaigns associated with pharmacy products/brands. This study by adopting the theory of reasoned action investigates consumers attitude toward brand and CRM purchase intention within the context of CRM campaign for a pharmacy product. Furthermore, this study investigates the influence of cause involvement, donation magnitude and firm motive on attitude toward brand and its resultant impact on CRM purchase intention. The findings of this study reveal positive impact of attitude toward brand on CRM purchase intention. The findings of this study could be utilized by marketers as well as guide pharmacy retailers to design effective CRM promotional strategies for specific pharmacy products. Future scope of the study and managerial implications are elaborated further in this study.
      PubDate: 2022-12-01
       
  • When the winner takes it all: online campaign factors influencing the
           success of donation-based crowdfunding for charitable causes 

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      Abstract: Abstract This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online fundraising campaigns for social causes are firstly identified from previous literature and linked to DCF campaigns through a set of hypotheses: disclosure, imagery, updating, and spreadability. Following, their explanatory capacity is measured through quantitative analysis (logistic regression) based on 360 all-or-nothing campaigns fostered by nonprofits through an online platform. Results confirm the high explanatory capacity of determinants related to the updating and spreadability of the campaign. However, factors related to the disclosure and imagery do not influence their success. This research suggests that the success of online campaigns is closely related to share and update transparent information of those details that contributors deem relevant. Implications are drawn for the effective technical design and management of DCF campaigns channeled through digital media, and specifically for the engagement with potential online communities of funders in digital platforms.
      PubDate: 2022-12-01
       
  • The roles of hedonistic, utilitarian incentives and government policies
           affecting customer attitudes and purchase intention towards green products
           

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      Abstract: Abstract This study aims to evaluate utilitarian and hedonistic motivators affecting customer attitude and purchase intention towards green products. A deductive and quantitative approach was employed to formulate the research model and test the validity and impact of the constructs. A survey of customers in shopping districts using convenience sampling was collected, and the datum was analysed utilising confirmatory factor and regression analyses. The results indicate the positive impact of conditional value, product positioning, societal values, eco-literacy, emotional satisfaction and government policies on customer attitude and purchase intention. The research provides a comprehensive model with regards to green products with extending previous literature and practical implications in sustainable production and marketing.
      PubDate: 2022-12-01
       
  • Impact of ethical certifications and product involvement on consumers
           decision to purchase ethical products at price premiums in an emerging
           market context

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      Abstract: Abstract In emerging markets, instances of increasing consumers focus on ethical aspects of the product are observed. To this end, we aim to examine the influence of two ethical certifications and two product involvement types on consumers willingness to purchase ethical products at price premiums in the Indian market. No animal cruelty certification and no child labor certification are chosen as the ethical certifications, and a shirt and a bar of soap are chosen as high and low involvement product categories. Data is collected from 206 respondents for the experiment, in which consumers willingness to purchase a product is evaluated for different product scenarios. The results of the study indicate that individuals show highest willingness to purchase products (a shirt or a soap) when both certifications (no animal cruelty, no child labor) are present. However, in comparing individual certifications, individuals prefer no animal cruelty certification for a shirt and no child labor certification for a bar of soap. The study provides insights to practitioners regarding consumers present perception of ethical aspects in the product and directions to increase sales of ethical products in the Indian market.
      PubDate: 2022-12-01
       
  • Consumer altruism and risk taking: why do altruistic consumers take more
           risks'

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      Abstract: Abstract This research studies an interesting and counter-intuitive relationship between consumer altruism and risk taking. While these two constructs have been studied extensively by extant research, there is scant research which has studied the relationship between them – perhaps due to the expectation that individuals who are chronically more altruistic are very different from those who are more risk taking. This research tests this expectation by formally studying the relationship between altruism and risk taking using a mixture of survey-based and experimental methodology. First four studies test the relationship between altruism and risk-taking using survey-based methodology involving some of the most prominent scales for measuring trait altruism and risk taking. The final study investigates the influence of trait altruism on situational social risk taking. Trait altruism and risk taking are found to be significantly positively correlated with each other, with the relationship being the strongest for social risk taking. Further, the relationship is not significant for ethical risk taking. Additionally, it was found that trait optimism could be the underlying cause for the relationship. Further, it was also found that trait altruism was significantly positively correlated with situational social risk taking. Contributions emerge for the literatures on consumer altruism, risk taking, and optimism by filling an important theoretical gap related to the inter-relationships between these three constructs. Additionally, this research has important implications for practice by informing nonprofit organizations about an erstwhile unknown facet of altruistic people – their tendency to take risks. This opens new avenues for nonprofit practitioners to explore when looking to expand the scope and size of their initiatives, and to innovate on their current offerings in a variety of ways. Additionally, it provides insights that can help for-profit marketers to increase participation in their activities.
      PubDate: 2022-12-01
       
  • Do materialistic individuals donate less' Exploring the moderating
           

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      Abstract: Abstract This study explored the moderating effect of the need to belong in the relationship between materialism and the percentage of money donated to volunteering groups. The main assumption of this paper was that materialistic individuals donate less money even when they are impelled by the need to belong. A quantitative, descriptive, and cross-sectional study was carried out to analyze this relationship. Data from 163 undergraduate students of a higher education institution in the south of Brazil was collected through a survey. The results obtained show that the need to belong moderates and reinforces the negative effect of materialism in the percentage of money donated. The search for status and social recognition are possible explanations of the effect noted.
      PubDate: 2022-12-01
       
  • Crisis mapping in the “senses” arena narratives

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      Abstract: Abstract The Covid-19 pandemic is demonstrating the need for leaders to seek new solutions for supporting the pivotal role played by the non-profit context. The present paper is designed to investigate, in terms of crisis management and crisis communication, how non-profit organisations make sense through the mental map’s elements: sense-making, sense-giving, sense-breaking, and their outcomes on donors/volunteers’ intentions. Firstly, a semi-structured focus group was applied with the Federation of Three Children (OPOTTE) in Greece. Then, 36 semi-structured in depth-interviews proceeded, consisting of non-profit leaders that are managing branches of the Federation across Greece. Lastly, the “questerview “technique was used to enhance the credibility of the findings. The results revealed that Greek non-profit organisations are well-organized, as they are familiar with how to cope with an emergency. However, the reality of isolation was the only unfamiliar situation that had to be addressed. The crisis presents particular opportunities for future academic research and a basis for supporting policymakers, decision-makers, and non-profit leaders, grappling with an uncertain future.
      PubDate: 2022-12-01
       
  • Green offering: more the centrality, greater the scepticism

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      Abstract: Abstract The study aimed at exploring whether consumers perceive the functional performance of a green offering differently when a central component of the offering is made green versus when a peripheral component is made green. Following this, we explore the implication of this perception on consumer’s purchase intention. A 2x2 between subject factorial design was employed in the study. 150 participants from India responded to an online scenario-based survey. Hypotheses testing using ANOVA revealed that when a component that is important part of the offering is made environment friendly, respondents are likely to experience greater functional scepticism and have a reduced intention to purchase as compared to case where a peripheral part of the offering is made environment friendly. The scepticism is however allayed when a specific mention of performance guarantee is provided in each case. The study contributes to theory by providing insights into how consumers evaluate functional performance of the environment friendly products based on specific components that are made green. Study also reinforced the importance of allaying consumers' perception of functional compromise of green components by providing an explicit performance guarantee.
      PubDate: 2022-12-01
       
  • What facilitate people to do charity' The impact of brand
           anthropomorphism, brand familiarity and brand trust on charity support
           intention

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      Abstract: Abstract Nonprofit organizations have gradually embraced the brand-oriented approach to deliver value for their stakeholders. The anthropomorphism of nonprofit brands is a promising strategy to attract more attention and support. This study attempted to examine the effects of brand anthropomorphism and other brand-related factors on charity support intention. Based on the theory of anthropomorphism and literature on the customer-brand relationship, this study proposed a research framework explaining the causal relationships between brand anthropomorphism, brand trust, brand familiarity, and charity support intention. Data from a survey of 325 respondents were analyzed using the Partial Least Squares technique. The findings revealed that brand-related factors have significant effects on behavioral intention under the context of the charity sector. Specifically, brand anthropomorphism, brand trust, and brand familiarity had significantly positive impacts on charity support intention. Moreover, brand trust and brand familiarity were found to mediate the effects of brand anthropomorphism on charity support intention. These exploratory findings provided several implications for both theory and practice.
      PubDate: 2022-12-01
       
  • Cuteness mediates the effect of happy facial expressions on empathy and
           charitable donations

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      Abstract: Abstract Prior research has separately examined the influences of facial expressions (e.g., happy versus sad facial expressions) and facial appearance (e.g., cuteness and attractiveness) on empathy and donations. It has not been clear whether and how happiness and cuteness interact in influencing empathy and donations. Through four experiments where photographs of needy children with happy and sad facial expressions are used, the current research demonstrates that cuteness mediates the impact of happiness on empathy and donations. Specifically, happy expressions lead to greater perceived cuteness and in turn the greater cuteness leads to greater empathy and charitable donations. In other words, the current research shows the serial mediation of cuteness and empathy in the relationship between happiness and donations.
      PubDate: 2022-12-01
       
  • Increasing donor’s perceived value from charitable involvement: a
           multi-segment approach to the American donor market

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      Abstract: Abstract The importance of nonprofit organizations in offering, supporting and promoting solutions to the world’s greatest problems cannot be underscored. However, in order to accomplish its goals and objectives and maintain a sustainable competitive position, charitable organizations must focus on effective segmentation and marketing strategies that create value for donors. This research draws from charitable giving theory, social exchange theory and relationship marketing literature to examine the influence of a social factor (social recognition), an emotional factor (attitude towards helping others) and a functional factor (attitude towards the charitable organizations) on increasing value for donors from their involvement with a charitable organization. Based on an overall sample of 320 U.S. donors, all three factors have a significant influence on driving donor’s value. However, there are significant differences found when the sample is compared separately based on age, religiosity, donation type and the nature of a donor’s personal involvement with the organization. Social recognition is significantly more important among younger and religious donors and donors with a history of family ties with the organization. However, a donor’s attitude towards the charitable organizations is found to have a greater effect on perceived value among older donors and those who benefit personally from the organization’s charitable work. Finally, for donors who know someone who benefitted from the charitable organization and have a religious affiliation, their attitude towards helping others is the greater driver of perceived value. The study offers practical insight for nonprofit organizations to create value for donors by suggesting effective marketing communication strategies aimed at different segments of the American donor market.
      PubDate: 2022-11-21
       
  • Modeling customer experience with public sector smartphone apps: a mixed
           methods study in the UAE

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      Abstract: Abstract Public sector institutions are increasingly using smartphones applications (apps) as a new delivery channel and/or as an innovative approach to provide smart services to citizens (Government-to-Citizen, or G2C), within the so-called e-governance paradigm. However, there is limited empirical investigation of the factors influencing user experience with public sector apps, a gap which the present study endeavors to address. Using a mixed-methods approach, data was first collected from in-depth interviews of 17 app users and analyzed using NVivo to develop a model of customer experience. Next, using data from a survey of 499 app users and Structural Equation Modelling, the study model was examined. Four antecedents of customer experience were identified: Technical; Utilitarian; Cognitive, and Emotional factors. Surprisingly, emotional factor was by far the strongest predictor of customer experience. Policy makers and app developers will find insights to be more citizen-oriented, leading to enhanced adoption and usage of G2C service apps.
      PubDate: 2022-11-16
       
  • Customer satisfaction with electronic public services: An 18 years of
           systematic literature review

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      Abstract: Abstract Given the increase in technology-based services in the public sector, such as the use of web-based or mobile applications, understanding the levels of customer satisfaction with electronic public services is important for academics and practitioners. Thus, this paper presents an up-to-date systematic literature review (SLR) of customer satisfaction with electronic public services. The authors classified and analysed 129 relevant articles on customer satisfaction in the context of electronic public services published from 2005 to 2022 in numerous Scopus and Google Scholar journals. Afterwards, this present research analysed papers based on their year of publication, the countries where the study was conducted, service types and the antecedents (psychological, technological, social, and behavioural) and consequences of customer satisfaction, including the mediators between antecedents and consequences. Based on the SLR, this paper outlines directions for future research related to a conceptual framework highlighting promising research areas linked to the antecedents and consequences of customer satisfaction with electronic public services, as well as the theories and methodologies.
      PubDate: 2022-11-12
       
  • Determining consumers’ intent to purchase organic foods in emerging
           market: price perception affect in moderated mediation model

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      Abstract: Abstract The main purpose of this research is to explore whether consumers’ consciousness of health, environment and food safety concern affect their intention to purchase organic foods through attitude mediation and price perception moderation. In the study, a sample of consumers who buy organic food was determined. 386 data were collected in Turkey. Confirmatory factor analysis made in the Amos 22.0 program and hypothesis tests were carried out in the Process Macro with Model 14. The results indicated that consciousness of health, environment and food safety effect consumers’ organic food attitude positively. Further, consumer attitude towards organic food effect their purchase intention. In addition, price perception show moderating effect on this relationship. Moreover attitude mediation effect (full and partial) has been proven. With this study, a comprehensive model has been revealed for emerging countries regarding the purchase of organic foods. Price perception moderating effect between attitude and purchase intention has been proven.
      PubDate: 2022-11-09
       
  • The relationship between the Net Promoter Score (NPS) and students’
           college experiences at a state university

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      Abstract: Abstract The purpose of this research is to determine whether the Net Promoter Score (NPS) is relevant in higher educational institutions. The likelihood to recommend (LTR) of a business degree was examined in relation to the conceptualized antecedent factors of students’ university experience using NPS to identify different groups of students. To measure the conceptualized constructs, data is collected from students enrolled in a state university using an online survey. ANOVA is used to test the differences among NPS groups identified and the path analysis is used to test the relationships between antecedent factors and their LTR. All hypothesized relationships between antecedent variables, satisfaction, and LTR are confirmed. Results indicate a substantial divergence between the NPS of the business program and the NPS of university. In-depth qualitative interviews provided intriguing justifications for the variations in scores. Although the methodology used does not support generalization, we identify key challenges faced by the university students when recommending a business program to their friends and relatives. We make recommendations for how college administrators might use NPS data to their advantage while working to enhance the college experience for students. NPS is a simple, useful metric that offers valuable information about students’ experiences. Regardless of the nature of the higher education environment, higher education institutions can readily adopt and use it on a regular basis in addition to the current student satisfaction measurements employed at various touch points.
      PubDate: 2022-11-08
       
  • The influence of enthusiasm and personal constraints on the intention to
           continue volunteering in an uncertain and turbulent environment

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      Abstract: Abstract This study aims to test an integrated model that explains volunteers’ intention to continue volunteering in an uncertain and turbulent environment such as the one caused by the COVID-19 pandemic. We argue that volunteers’ intention to continue is influenced by enthusiasm and personal constraints. Specifically, we assert that enthusiasm is influenced by intrinsic motivation, teamwork climate, and role ambiguity. Further, we propose the antecedents of personal constraints to be role ambiguity and perceived support. We conducted an online survey of potential respondents who were purposively sampled as active volunteers during COVID-19 pandemic. A total of 202 responses were complete and utilized for data analysis using a structural equation model. We found that enthusiasm has a positive influence on intention, while personal constraints has negative influence on intention. Further, we found that intrinsic motivation and teamwork climate positively influences enthusiasm, but enthusiasm is negatively influenced by role ambiguity. Similarly, personal constraints were found to be positively influenced by role ambiguity but negatively influenced by perceived support. The results of this study contribute to the discussion regarding the mechanism that increases volunteers’ intention to continue volunteering. Enthusiasm was found to be one of the factors, and its antecedents were empirically tested. In addition, the dual influences of role ambiguity imply the existence of two different paths to increase volunteers’ intention, which contributes to a deeper understanding of the formation of intention to continue volunteering. These findings provide insights and strategies on how to manage and retain volunteers for government and NPOs.
      PubDate: 2022-11-05
       
  • Mapping the Cause-Related Marketing (CRM) field: document co-citation and
           bibliographic coupling approach

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      Abstract: Abstract Cause-Related Marketing (CRM) as a promotional tool among marketers and research topic among researchers has existed for over three decades. A considerable amount of literature has accumulated during this period that needs to be consolidated. This study takes the bibliometric approach to consolidate the CRM literature. We apply document co-citation analysis and document bibliographic coupling analysis techniques to a sample of data systematically drawn from the Scopus database covering 279 articles spanning three decades. We use bibliometrix package in R software and VOSviewer to generate and analyze the networks. Document co-citation analysis yielded four clusters, each capturing a dominant theme. Cluster 1: consumer and cause characteristics affecting CRM response; cluster 2: foundational work on CRM; cluster 3: price discounts, donations, and tradeoffs in consumer decision making; cluster 4: rooting and delineating CRM from CSR. Similarly, document bibliographic coupling analysis yielded four clusters, each capturing a dominant theme. Cluster 1: literature reviews and CRM in different contexts; cluster 2: company-cause-consumer congruence in CRM; cluster 3: donation and price-related factors in CRM; cluster 4: consumer skepticism in CRM. Together these eight clusters form the intellectual structure of CRM research. We hope this study will serve researchers in overviewing the intellectual structure of the CRM field. Further, we augmented the findings of studies in these clusters with recent articles published in leading marketing journals to establish a future research agenda under four themes: impact of company characteristics on CRM; effects of individual consumer differences on CRM response; the negative impact of CRM and CRM from NPO perspective.
      PubDate: 2022-11-05
       
  • Public marketing to face wicked problems: theoretical essay for conceptual
           model construction

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      Abstract: Abstract This study aims to raise evidence of how the domain of public marketing can be a wicked problem instrument to deal with. The evolution of public administration, from bureaucratic to New Public Governance, demonstrated a growing need for interaction between the State and society, which would not be possible without using marketing techniques applied to the public sector in order to communicate with the citizens and other stakeholders, despite the fear of using marketing strategies for public purposes. A literature review realized on wicked problems in political science and how marketing fields have adopted the concept for public marketing purposes. This research was deepened by designing a proposal for a conceptual model involving public marketing and the wicked problem. The essay enabled the development of a State action model, which involves three stages: analysis of the environment, communication with stakeholders and formulation of public policies. When this entire process takes place efficiently, it benefits the construction of public branding. The paper strives to analyze how the State can be the protagonist in facing wicked problems in society through the performance of public policies.
      PubDate: 2022-11-02
       
  • Reasons and intuitions: extending behavioural reasoning theory to
           determine green purchase behavior

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      Abstract: Examining consumer purchasing behavior in green products is complex since multiple factors affect it, and is vital in light of environmental protection becoming a global concern. For most scholars, consumers’ rational thinking plays a significant role in making green purchasing decisions, while alternative processing systems of intuition remain ignored in literature. Therefore, this study aims to bridge this gap by including both reasons and intuitions as predictors to green purchase behavior. The behavioral reasoning theory (BRT) is used in this study to construct a theoretical framework that includes relationships among intuitions, time pressure, green consumption values, reasons (for and against), attitude towards green products, green purchase intention, and green purchase behavior. Data from 525 Indian consumers were obtained and analyzed using partial least squares structural equation modeling (PLS-SEM). Green purchasing intention has a significant positive relationship with green purchase behavior. Attitude towards green products has a significant positive association with green purchase intention. Reasons for green consumption, a second order construct comprising of functional value and ecological value, are strongly linked to attitude towards green products and green purchase intentions. Reasons against green consumption, a second order construct comprising of risk barrier and usage barrier, have a significant negative relationship with green purchase intention but no significant association with attitude towards green products. Intuition, a second order construct comprising of abstract intuition, affective intuition, inferential intuition and big picture intuition, is positively associated with green purchase intention but not attitude towards green products. Green consumption values positively influence reasons for green consumption, reasons against green consumption, and intuition. Time pressure has a significant positive association with intuition. This study may aid marketers and practitioners in developing strategies for promoting the purchase of greener alternatives, thus providing benefits to society as a whole.
      PubDate: 2022-10-29
       
  • Socially conscious consumer behavior: the role of ethical self-identity
           and priming

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      Abstract: Abstract This research examines the roles that dispositional ethical self-identity (ESI) and situational priming play in socially conscious consumption choices, using an experimental design approach. We advance the literature of socially conscious consumption by specifically comparing the competing explanations of assimilation, licensing, compensation, and neutralization. Consistent with real-world pricing, participants considered a more expensive socially conscious product vs. a less expensive conventional product. Individuals who feel an ethical orientation is part of their self-identity were more inclined toward environmental product choice. In addition, an assimilation effect took place; priming positive environmental behaviors led to a more environmental product choice than a neutral prime. Priming negative environmental behaviors suggested a neutralization response, where participants may have denied or cognitively minimized the effects of their previous negative behavior. This study contributes to theory by testing competing explanations for environmental choices. It demonstrates a tendency toward assimilation rather than licensing when positively primed, and a tendency toward neutralization rather than compensation or assimilation when negatively primed. It also demonstrates that there is a practical benefit of prompting consumers to consider their past positive environmental behaviors to encourage further environmentalism. Additionally, prompting those who are already “on board” with environmentalism may help to attain even better outcomes.
      PubDate: 2022-10-26
       
 
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