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Strategic Design Research Journal
Number of Followers: 1

This is an Open Access Journal

Open Access journal
ISSN (Online) 1984-2988
Published by Unisinos

[12 journals]

Editorial
- Authors: Carlo Franzato, Edu Jacques
  Pages: 471 - 473
  Abstract: We would like to present the concluding issue of the editorial year of 2021. We began this year with a landmark, finishing a special edition with the second number of Design contributions for the COVID-19 global emergency. After releasing two issues, suddenly developed for addressing such emergency from a design perspective, we decided to bring two regular numbers to close 2021. It was a relevant effort for our editorial team, which forced us to temporarily stop our ordinary work, but we believe it was indispensable. With the second issue of this volume and this third one, we have resumed the publication of
  papers previously sent to our journal. We will continue this way in the next issues, seeking to speed up the review and publication process of the submitted papers.
  PubDate: 2022-01-06
  DOI: 10.4013/sdrj.2021.143.01
  Issue No: Vol. 14, No. 3 (2022)
How the Design Leadership and Strategic Design Drive New Value in
Enterprises and Organizations
- Authors: Ying-Yi Hsieh, Chun-Ching Chen, Wen-Yin Chen
  Pages: 474 - 483
  Abstract: Today's design has shifted from the original primary pursuit of appearance and function to processes and systems, creating new meanings for corporate strategies, products and services. Nowadays, enterprises are increasingly paying attention to the power of design, and regard design as the main innovation method and incorporate it into the organizations. Design began to be considered a key role at the top of large organizations. Although people recognize that design can bring good effects to enterprises and organizations, and there is growing interest in cultivating design thinking, what are the leaders who can lead enterprises, organizations and have design thinking' Their characteristics and how to formulate and plan strategic design still not fully elucidated. Therefore, this research uses related theories to understand the way of thinking and characteristics of design leaders, only in this way we formulate good strategic design for enterprises and organizations, and become an indispensable and important help in today rapidly changing world.
  PubDate: 2022-01-06
  DOI: 10.4013/sdrj.2021.143.02
  Issue No: Vol. 14, No. 3 (2022)
Extending the Construct of Centrality of Visual Product Aesthetics
- Authors: Andrei Dumitrescu
  Pages: 484 - 496
  Abstract: The concept of Centrality of Visual Product Aesthetics (CVPA) and the associated construct were introduced to measure the level of significance that product design has for certain consumers. The aim was that, after identifying consumers with high CVPA, designers and manufacturers can successfully address to them products with a remarkable design. The initial construct proposed by other researchers was composed by three factors (Value, Acumen and Response). The author of this paper aimed to amplify the construct and tested a new construct containing four additional new factors: Brand Loyalty, Product Involvement, Personality Congruence and Price indifference. After applying Exploratory Factor Analysis, it was found that practically the Value and Brand Loyalty items were part of the same factor. The same situation was encountered for Response and Personality Congruence. After removing the less significant items, a new construct resulted, validated by Confirmatory Factor Analysis. The new construct has been used successfully to test the hypothesis that people with high CVPA attach special importance to products with a high aesthetic content (in the case of loudspeakers).
  PubDate: 2022-01-06
  DOI: 10.4013/sdrj.2021.143.03
  Issue No: Vol. 14, No. 3 (2022)
Futuring and trust; A prospective approach to designing trusted futures
via a comparative study among design future models
- Authors: Fernando Galdon, Ashley Hall, Laura Ferrarello
  Pages: 497 - 507
  Abstract: The design of the future is the design of trust in relation to uncertainty and risk. In this paper we introduce Prospective Design via a comparative study between existing design future approaches. In this study, we outlined their limitations and propose a mixed methodology aimed at combining and enhancing different approaches to present an integrative model that aims to reconcile different perspectives and improve the main task of design in our unpredictable and exponential technological age: designing trust in prospective futures.
  PubDate: 2022-01-06
  DOI: 10.4013/sdrj.2021.143.04
  Issue No: Vol. 14, No. 3 (2022)
The usage of scenarios in the search for innovation regarding the model of
rare disease associations: an empirical experience and its findings
- Authors: Gustavo Berwanger Bittencourt, Karine de Mello Freire
  Pages: 508 - 515
  Abstract: Considering the challenge of organizational innovation in the rare disease associations, we propose the usage of Design Orienting Scenarios under the scope of a Strategic Design project. Such empirical experience generates reflections on the usage of scenarios for it stimulates both the participation of actors involved with the strategy and the expression of their visions and potentialities in a broad and democratic sense.
  PubDate: 2022-01-06
  DOI: 10.4013/sdrj.2021.143.05
  Issue No: Vol. 14, No. 3 (2022)
Strategic Design and reality levels: scenarios as prisms for creating
possible futures
- Authors: Alessandra Dias Guglieri
  Pages: 516 - 521
  Abstract: Strategic Design, when seen as a metaprojectual methodological approach, continuously expands its meaning effects, creating projects that intervene in systems for sociocultural transformation. It carries an open vision of design, permeated by the reflexive dominion (BENTZ, 2014), which welcomes the arbitrary character and the multiplicity of interactions, uncertainties, indeterminations and random phenomena (MORIN, 2015). Such intervention allows the creation of scenarios as a process guided by the imagination of other possible realities and contemplate the systems in the perspective of their openness. In this sense, the epistemological vision that integrates open systems, as well as the perspective of Strategic Design, joins the Transdisciplinarity method to discuss the elaboration of scenarios from the different reality levels. Guided by an abductive reasoning this method considers the existence of an invariable set of systems under the action of several General Laws, which constitutes more than one reality, without necessarily having a discontinuity separating them (NICOLESCU, 1999). Called the Principle of the Included Third, this conception permeated by the interdependence of simultaneous realities, leads to the elaboration of prismatic scenarios by their spectral character, and brings light to different but complementary perspectives, as well as the colors reflected in optical dispersive prisms.
  PubDate: 2022-01-06
  DOI: 10.4013/sdrj.2021.143.06
  Issue No: Vol. 14, No. 3 (2022)