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Arts and the Market
Number of Followers: 8  Hybrid journal * Containing 1  Open Access article(s) in this issue *ISSN (Print) 2056-4945 - ISSN (Online) 2056-4953 Published by Emerald  [362 journals]
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- Architecture matters: exploring audiences’ holistic theatrical
experience through social media reviews-
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Authors: Shan Jiang, Marcene Kinney, Christopher Yost
Abstract: Assessing performance art has shifted toward an audience-centric approach, with various factors impacting audiences’ holistic experiences in a theater. Existing theater marketing research has predominantly focused on servicescapes, leaving a research gap regarding audiences’ spatial experience within theater buildings. To address this gap, this case study collected crowdsourced data from mainstream social media platforms, including rating scores, textual reviews and reviewer-uploaded photos. The aim was to explore to what extent the theater architecture design impacted audiences’ theatrical experience. The old and new facilities of the case study theater were compared, and a series of quantitative and qualitative techniques were applied for data analysis, including statistics, content analysis, sentiment analysis and thematic analysis. The study identified five major themes in social media review: the show, architectural design and attributes, staff and service, neighborhood and amenities, and financial consideration. Comments about theater architecture constituted a substantial portion of reviews, with seating comfort, intimacy and stage visibility being frequently discussed features. Seven subthemes related to architectural design emerged as key contributors to audiences’ spatial experiences, including aesthetics, design and spatial configuration; the bar and lobby; the new facility; seats; sets and stage; acoustics; and intimacy and atmosphere. The study places the individual experiences of audience members as central and uses an inductive approach to analyze their self-generated data. The research results offer valuable insights into theater design and confirm the belief that architectural design has a significant impact on the overall theatrical experience of audiences.
Citation: Arts and the Market
PubDate: 2024-06-25
DOI: 10.1108/AAM-09-2023-0065
Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
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- Influence of movie-related online consumer reviews on movie choice: are
there generational differences in processing information cues'-
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Authors: Adi Alić, Merima Činjarević
Abstract: To understand how three features of online consumer reviews - the strength of persuasiveness in online consumer reviews (argument quality), the number of online consumer reviews (volume of reviews), and source credibility – are related to the behavioural intentions in the movie consumption context. Besides, the present study aims to explore intergenerational differences (X, Y, and Z) in the patterns of association between three characteristics of online consumer reviews (argument quality, volume of reviews, and source credibility) and an individual’s choice of a movie intended to be watched. The study sample (n = 518) was recruited from a population of users of IMDb living in Bosnia and Herzegovina. Structural equation modelling and multi-group analysis were used to test the proposed hypotheses. The results revealed that argument quality, the volume of reviews, and source credibility of movie-related online consumer reviews are positively related to the intention to watch a movie for all three generational cohorts (X, Y, and Z). Regarding biases in processing information cues, our findings indicate that movie viewers from all three generations (X, Y, and Z) make inferences between source credibility and argument quality. However, biases in the relation between the volume of reviews and the argument quality were found only among X-ers and Y-ers but not among Z-ers. The present study contributes to the eWOM research stream by examining the role of different characteristics of online consumer reviews (argument quality, the volume of reviews, and the source credibility) in movie consumption. Moreover, it sheds light on how argument quality, the volume reviews and the source credibility interact with the behavioural intentions of different generations and whether these interactions exhibit similarities or differences across three distinct generation cohorts: X-ers, Y-ers, and Z-ers.
Citation: Arts and the Market
PubDate: 2024-06-13
DOI: 10.1108/AAM-11-2022-0063
Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
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- Dance consumption and mood changes: Examining the role of gender and
generational cohorts-
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Authors: Manuel Cuadrado-García, Maja Šerić, Juan D. Montoro-Pons
Abstract: This paper aims to analyze the relationship between watching dance and mood enhancement considering potential differences across gender and age brackets. Exploratory research was undertaken through a personal survey, using a structured questionnaire on a large sample of young participants between 18 and 35 years old, split into generational cohorts (Millennials or Generation Y and Centennials or Generation Z). Quota sampling (gender and age) was the method used to select respondents. Results show that after watching dance, more positive mood changes were observed in general. However, they were stronger among women and younger Millennials. These findings are important as they open a new area of study; show the effects of culture on people; and help design programming strategies to enlarge audiences. The effects of specific forms of arts and cultural participation on people’s moods have been analyzed from a diversity of disciplines. In the case of dance, studies have tested this relation among practitioners (active participants) but not among viewers (attendees) as this paper does.
Citation: Arts and the Market
PubDate: 2024-05-14
DOI: 10.1108/AAM-01-2023-0002
Issue No: Vol. ahead-of-print, No. ahead-of-print (2024)
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- Guest editorial: The uses and misuses of the evaluation of cities and
capitals of culture-
Free pre-print version: Loading...Guest editorial: The uses and misuses of the evaluation of cities and capitals of culture
Alexandra Oancă, Franco Bianchini, Juliet Simpson, Enrico Tommarchi, David Wright
Arts and the Market, Vol. 14, No. 1, pp.1-13Arts and the Market2024-04-03
DOI: 10.1108/AAM-02-2024-064
Issue No: Vol. 14, No. 1 (2024)
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- Participant-oriented evaluation through participatory action research: a
case study of a community engagement approach-
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Authors: Szilvia Nagy
Abstract: This article explores the applicability of participatory action research (PAR) on two levels: on the one hand, as a participatory evaluation method for community engagement and community development; on the other hand, as a tool to link ex ante and ex-post evaluation that situated at various stages of the policy cycle. Through a practice-based case study of the community engagement process of Valletta Design Cluster, this paper aims to illustrate how PAR can offer collaborative and continuous evaluation by facilitating social action through a practical, situative, context-bounded, responsive and transformative framework. The study explores how PAR can contribute to cultural sustainability by linking community development with participatory evaluation, and it offers new perspectives on the applicability of PAR as a tool to link ex ante and ex-post evaluation, situated at various stages of the policy cycle. Although based on a single case, the paper demonstrates that the method has the potential to be applied in various contexts, as it helps to foster local ownership and to develop future cultural strategies, thus providing a base for cultural sustainability. The novelty of this study is to link evaluation – a majorly top-down and ex ante approach – with participatory planning. PAR-E offers a continuous participatory framework for the whole European Capitals of Culture (ECoC) cycle, as well as serving as a tool for empowerment and community development.
Citation: Arts and the Market
PubDate: 2023-12-12
DOI: 10.1108/AAM-08-2021-0041
Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
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- Reading relationally: a proposal for relational-comparative research
concerning city/capital of culture events-
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Authors: Barbara Grabher
Abstract: García and Cox (2013) have clarified that there is an urgent need for comparative studies of city/capital of culture (COC) events. With the ambition to foster exchange and learning, knowledge production concerning cultural initiatives requires to think beyond the individual case study of a singular event. Simultaneously, the two scholars observe comparability and context-sensitivity between events as a major issue in these particular canons of research. Drawing upon the research experience of the project, this article experiments with a novel reading of city/capital of culture events. Beyond the singularity of a case study but with attention to context-sensitivities, the article proposes a relational reading practice to study the culture-led event framework. The author illustrates the proposed approach with material collected in ethnographic fieldwork in the cities of Donostia/San Sebastián, European COC 2016, and Hull, UK COC 2017. By using one case study as a metaphorical pair of glasses framing the investigative perspective on the other, an analytical relationship between two COC events is established, fostering a broader prism of analysis and connected learning.
Citation: Arts and the Market
PubDate: 2023-10-16
DOI: 10.1108/AAM-08-2021-0037
Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
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- Towards an “Evaluation Dilemmas Model” – designing an evaluation
scheme for a European capital of culture
Open Access Article-
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Authors: Hans-Peter Degn, Steven Hadley, Louise Ejgod Hansen
Abstract: During the evaluation of European Capital of Culture (ECoC) Aarhus 2017, the evaluation organisation rethinkIMPACTS 2017 formulated a set of “dilemmas” capturing the main challenges arising during the design of the ECoC evaluation. This functioned as a framework for the evaluation process. This paper aims to present and discuss the relevance of the “Evaluation Dilemmas Model” as subsequently applied to the Galway 2020 ECoC programme evaluation. The paper takes an empirical approach including auto-ethnography and interview data to document and map the dilemmas involved in undertaking an evaluation in two different European cities. Evolved via a process of practice-based research, the article addresses the development of and the arguments for the dilemmas model and considers its potential for wider applicability in the evaluation of large-scale cultural projects. The authors conclude that the “Evaluation Dilemmas Model” is a valuable heuristic for considering the endogenous and exogenous issues in cultural evaluation. The model developed is useful for a wide range of cultural evaluation processes including – but not limited to – European Capitals of Culture. What has not been addressed in the academic literature is the process of evaluating ECoCs; especially how evaluators often take part in an overall process that is not just about the evaluation but also planning and delivering a project that includes stakeholder management and the development of evaluation criteria, design and methods.
Citation: Arts and the Market
PubDate: 2023-10-10
DOI: 10.1108/AAM-09-2021-0046
Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
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- Measuring the changes: how can a perceived cultural mega-event evidence
its “value”' Insights from implementing evaluation methodologies for
Coventry 2021-
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Authors: Mark Scott, Jonothan Neelands, Haley Beer, Ila Bharatan, Tim Healey, Nick Henry, Si Chun Lam, Richard Tomlins
Abstract: It is well known that culture is a catalyst for change, helping economies respond to societal problems and demands and that culture is where people turn to in moments of crisis. In this case study around designing and implementing evaluation methodologies/frameworks for Coventry UK City of Culture 2021, it is suggested that in English public policy and within publicly invested arts there is a maturation of thinking around recognising/measuring the public value of culture including its social value. The purpose of this paper is to chart the recent policy of justifying cultural expenditure with social value claims and highlight challenges for evaluating activity within Coventry UK CoC 2021 as a change in wider policy is taking place. This paper provides creative insights into the design and implementation of the evaluation methodologies/frameworks for Coventry UK City of Culture 2021. The authors of this paper as the collective team undertaking the evaluation of Coventry's year as UK City of Culture 2021 bring first-hand experiences of challenges faced and the need for a cultural mega-event to evidence its value. The case study aims to address the concepts of measuring value within cultural events and argues that a paradigm shift is occurring in methods and concepts for evidencing the aforementioned value. The case study within this paper focuses on the build-up period to the UK City of Culture 2021 year and the thinking and logic behind the creation of the evaluation/measurement framework and therefore does not include findings from the actual cultural year. It is acknowledged that there are papers examining measuring and evidencing the “value” of cultural mega-events, the authors bring real-life first-hand experience of the concepts being utilised by them on the ground in the delivery and evaluation design of Coventry, UK City of Culture 2021.
Citation: Arts and the Market
PubDate: 2023-09-29
DOI: 10.1108/AAM-08-2021-0042
Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
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- Creating the baseline: data relations and frictions of UK City
of Culture evaluation-
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Authors: Daniel Ashton, Ronda Gowland-Pryde, Silke Roth, Fraser Sturt
Abstract: Socioeconomic aims and impacts are an explicit part of the UK City of Culture (UKCoC) application, bidding, delivery and evaluation stages. This article engages with existing debates on evaluating cities of culture and introduces perspectives from critical data studies to examine the collection and analysis of different data for the purposes of the CoC application and evaluation processes. The meta-methodological concept of accompanying researcher is used to analyse the experiences of researchers based within a city bidding for UKCoC 2025 in dialogue with the evaluation reports from past UKCoC host cities. Findings are analysed under three themes: defining data morsels; local histories and infrastructures of data generation and sharing; and resources, capacities and expertise for data generation and evaluation. The discussion examines data still to be generated and/or brought into relation; tensions around data and measurement; and how constructing an evaluation baseline is generative—creating new organisations, relationships and practices. The conceptual and methodological approach and empirical findings will be relevant for academic, policymakers and practitioners engaging with cultural evaluation. In focussing on the bidding stage in real time through the accompanying researcher position, this article presents original empirical insights into the process of creating a baseline for cities of culture evaluation. The conceptual originality of this article is in using critical data studies to explain strategies of data generation and analyse data relations and frictions.
Citation: Arts and the Market
PubDate: 2023-09-06
DOI: 10.1108/AAM-08-2021-0038
Issue No: Vol. ahead-of-print, No. ahead-of-print (2023)
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