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Wardah : Jurnal Dakwah dan Kemasyarakatan
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This is an Open Access Journal

Open Access journal
ISSN (Print) 1412-3711
Published by UIN Raden Fatah Palembang

[10 journals]

Starbucks' Marketing Public Relations: A Beverage or a Lifestyle'
- Authors: Muhammad Syendi Apriko, Anita Trisiah
  Pages: 1 - 19
  Abstract: The old Islamic culture of 'drinking coffee' has become integral to Indonesian people's daily lives. The large variety of Cafés also completes the lifestyle of urban people. The Starbucks brand originating from America, has become an option for many coffee lovers, especially in Palembang. Therefore, researchers want to know whether Starbucks is only a food and beverage brand or is it a lifestyle. Conducting desk research and observation methods at four Starbucks outlets in Palembang and using the 4Ps marketing approach and marketing public relations strategy theory, the researchers found that Starbucks is not only a food and beverages outlet but has embedded its brand as a lifestyle and utilizing a theoretical and digital media to further strengthen the existence of the Starbucks brand to consumers and potential customers.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.17880
  Issue No: Vol. 24, No. 1 (2023)
Interaksi Komunikasi Umat Beragama di Daerah Mayoritas Karo (Studi Kasus
Desa Durin Jangak)
- Authors: Miranda W. Lubis, Abdul Rasyid
  Pages: 20 - 34
  Abstract: This article aims to discuss the interaction of religious communication in the Karo majority area in Durin Jangak Village. Religious harmony refers to the cooperation of religious communities based on tolerance. In the experience of religious teachings, there must be mutual understanding, mutual respect, and equality. Therefore, looking at the relationship among religious people, the purpose of this research is to review more deeply how the interaction of religious communication exists in the Karo ethnic majority area in Durin Jangak Village. The In-Dept Interview data collection technique is used in a phenomenological qualitative research approach. This includes in-depth interviews with informants in the form of questions or oral conversations. The results of the study show that the communication interactions of religious communities in Durin Jangak Village, where the majority are Karo tribes, are mutual respect, non-judgmental, non-intimidating, greeting each other, accepting differences of religion and opinion, and not forgetting tolerance as a manifestation of avoiding inter-religious conflict.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.17442
  Issue No: Vol. 24, No. 1 (2023)
Implementation Of Qaulan Layyina Communication Principles In Implementing
Bureaucracy In The Provincial Government Of Nort Sumatra
- Authors: Ahmad Sampurna, Mhd. Fitriyus, Rubino Rubino
  Pages: 35 - 51
  Abstract: This study aims to analyze the application of the qaulan layyina communication principles to the bureaucracy in general, identify the momentum to apply the qaulan layyina communication principles to bureaucrats in the North Sumatra Provincial Government, analyze appropriate media to use, and identify communicators who should use the qaulan layyina principles. To obtain the data, interviews, observations, and document studies were carried out. Furthermore, the data were analyzed using the Miles and Huberman model, namely displaying data, reducing data and concluding. In order for the data obtained to be tested for its validity, it is carried out by triangulation testing both the methods, sources, and results. The results show that the application of the qaulan layyina communication principle to the bureaucracy in general today has not been fully implemented properly, because even though there are checks and balances as a means of distribution, sometimes criticism is actually used as defamation or negative accusations, so that when someone wants to convey a message or advice they will think and hesitate to convey it. The point is that there are rules that "shackle" so that information cannot be freely conveyed to bureaucrats in Pemprovsu. The momentum to apply the qaulan layyina communication principles to bureaucrats in the North Sumatra Provincial Government was mainly conveyed at PHBI events or moments that were agreed upon for the delivery of opinions. Media that are appropriate for use for the application of the qaulan layyina communication principle to the bureaucracy in Pemprovsu are print, electronic and online media with 2 categories, namely those registered with the North Sumatra Diskominfo and those that are not registered. Communicators who should use the qaulan layyina principle are all partners both inside and outside the government. It's just that it remains within the corridor of the existing rules by referring to the communication principles that are generally used and the journalistic code of ethics. The results of the study show that the momentum of applying the qaulan layyina communication principle is something that should be implemented through a transparent and realistic process.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.15378
  Issue No: Vol. 24, No. 1 (2023)
Kegiatan Dakwah Sebagai Strategi Komunikasi Politik Islam Di Kota
Palembang
- Authors: ikhsan alqodrisyah, Bastian Bastian, Isna Wijayani, Desy Misnawati, Rahma Santhi Zinaida
  Pages: 52 - 75
  Abstract: A political party is an organization formed by a group of people who have the same goals and thoughts in achieving political goals. Indonesia is the largest Muslim country in the world, with 86.77% of the population being Muslim. There are many Islamic organizations that are developing in Indonesia, such as PPP, PKB, Muhammadiyyah, Nadhalatul Ulama and one of them is PKS which carries a religious, nationalist Islamic party and provides full support for people's aspirations. This party carries out the spread of Islam and da'wah methods engaged in politics. At this time, organizations that smell of Islam certainly have a negative stigma. Such as radicalism, terrorism and making hate speech against the organization. This type of research uses field research, namely conducting investigations of field symptoms and gathering sources to support research. Data collection techniques in this study used observation, interviews and documentation. The data used qualitatively. The results of this study indicate that the communication carried out by the PKS political party with the PKS DPD case study in Palembang City that using da'wah activities, persuasive communication, providing education to the community, makes Islamic parties at the forefront of people's aspirations, especially the middle to lower class, solid parties as well as prioritizing a sense of justice and prosperity for the people, especially for the future generation of leaders. The community's response strongly supports the work program of the PKS party and makes PKS a forum for people's aspirations as well as a da'wah method in spreading Islam.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.16142
  Issue No: Vol. 24, No. 1 (2023)
Representasi Peran Ibu Ideal Dalam Islam Pada Film Ali Dan Ratu-Ratu
Queens
- Authors: M Yakub, Melisya Febi Damayanti, Indah Fadhilla
  Pages: 76 - 90
  Abstract: Islam teaches humans to glorify a mother. In carrying out the role of a mother, women face various challenges. A mother's struggle to become an ideal mother can be seen in the scenes in the film Ali and Ratu-Ratu Queens. The representation of the mother's role is seen by using representation theory through the meaning of the scenes that highlight the character of the mother. The approach used in this research is qualitative by using Stuart Hall's representation theory in data collection techniques using observation and documentation. From the results of this study, it can be concluded that the meaning of the mother's role in the film Ali dan Ratu-Ratu Queens is as an educator, a friend, a protector, and as a role model. These roles are part of the intrapersonal communication model of a mother to her child. This research is critical because the film is one of the da'wah media. Even though this film is not a film with a religious theme, this film has a very sharp meaning in representing the communication between mother and child to portray the ideal role of mother in Islam..
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.17559
  Issue No: Vol. 24, No. 1 (2023)
Konten Analisis Program Mimbar Agama Islam Di Radio Dsb 93.80 Mhz
- Authors: Rahmadona Indriana, Abdul Rasyid
  Pages: 91 - 105
  Abstract: This article aims to discuss the content analysis of the Islamic Religion Mimbar program on DSB Radio 93.80 MHz. Local radio must also compete with national or private television stations which have very strong networks with capital, excellent quality, and professional personnel. Local exhibitions with religious, social, cultural, tourism, economic and other regional characteristics are of course important for all levels of society. As a result, observing the evolution of radio transmission is of little interest to the general public. Has Radio DSB 98.80 Deli Serdang succeeded in presenting content that can attract listeners to the Islamic pulpit program' The purpose of this research is to examine and analyze the positive things that can be studied from the content of the Islamic Religion Mimbar program. The qualitative research approach used is the In-Dept Interview research methodology, which is a technique or method of searching data with this technique which is carried out in detail to informants in the form of questions or oral conversations. The results of the study show that the content presented by Radio DSB 98.80 Deli Serdang has used a communication strategy. The communication strategy implemented so that the content can be heard by many people is to know the audience or target listeners, compose messages into content scripts, and apply informative, persuasive and educative methods.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.17441
  Issue No: Vol. 24, No. 1 (2023)
Pengembangan Medialog Sebagai Media Kampanye Moderasi Beragama Bagi Kaum
Milenial
- Authors: Ajuan Tuhuteru, Erni Murdiati, Lilis Sukmawati
  Pages: 106 - 137
  Abstract: The presence of new media changes all of human life, including in terms of accessing information. The concept of religious moderation has become the government's priority in building public awareness about diversity, but it is still not optimal in targeting all groups. Therefore there is a need for elaboration in a study. This article aims to determine the development of digital blog-based media as a media campaign for religious moderation, which is abbreviated as “MeDiaLog”, the feasibility and practicality of this media campaign. The research method used is a type of research and development (Research and Development) with the ADDIE development model. MeDiaLog feasibility test or validation is carried out by content experts, media experts, and users. The MediaLog trial was carried out in two stages: a small group trial involving 15 people, while a large group trial involving 100 people. The research results obtained from the development of blog-based digital media as campaign media, after going through the stages of analysis, planning/design, and development that have been approved by material experts and media experts can be seen on the blog link: https://maluku-rumahmoderasi-beragama.blogspot.com/. Furthermore, for feasibility, after being assessed by material experts and media experts, a value of 4.85 was obtained in the very good category by material/content experts, while media experts with an average score of 3.8 were in the good category. While the small group limited trial found an average value of 4.205 in the Good category. Next, for the practicality of the medialog itself, after conducting a large group limited trial, the average score for the material aspect and display aspect was 4.325, which is in the very good category. Thus, it can be concluded that MeDiaLog as a medium for campaigning for religious moderation has been tested for its feasibility as a media campaign
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.16945
  Issue No: Vol. 24, No. 1 (2023)
Hegemoni Amerika Dalam Film Independence Day: Resurgence
- Authors: Rina Darojatun
  Pages: 138 - 159
  Abstract: The United States uses Hollywood as a mecca for the world's entertainment industry to instill its ideology in ruling and controlling other countries through films. This article discusses films that can hypnotize audiences and are the product of a socio-political and cultural structure, one of the films entitled Independence Day: Resurgence is inserted by hegemonic practices by instilling ideology in the audiences who watch it. This study aims to explain how the hegemony of the United States in the world through a content analysis approach that is reviewed by media dependency theory and Marxist media theory, data collection techniques by looking at the text in the film and the context behind it. In conclusion, the theory of media dependency analyzing the influence of the media is able to create new cognitions for the reputation of society and the state so that it can easily instill its influence, doctrine and global hegemony. This is evidenced by the film's theme, namely the historic day of "independence day" of the United States. This is where the momentum is to be used as a venue for "proofing" them or the big countries' Self Assertion. Through a Marxist media theory approach, in fact the United States wants to show a friendly face to all countries while maintaining its image as the ruling state and world police. The United States consciously applies the established status quo as a superpower. The scientific argument that is built is that the specific political-economic conditions that develop in a country, have a mutually determining relationship influenced by global political-economic conditions.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.17591
  Issue No: Vol. 24, No. 1 (2023)
Da’wah Communication Strategy of Kiai Marogan Islamic Boarding School
Palembang in the Mass Media
- Authors: Muslimin Muslimin, Sri Hertimi
  Pages: 160 - 178
  Abstract: The purpose of this research is to find out how the da'wah communication strategy is implemented in the Kiai Marogan Islamic boarding school in the mass media. Next, to find out what factors that support and barricade the Da’wah program in Kiai Marogan Islamic boarding school. Therefore, the objectives of this study are first, to find out how the da'wah communication strategy is implemented in the Kiai Marogan Islamic boarding school in the mass media. Second, to find out the community's responses to the development of the Kiai Marogan Islamic boarding school. Third, this research can be a reference in making new policies for the development of da'wah programs. Whereas the benefits of this research first, theoretically, the results of this research can add to the repertoire of da'wah and the communication field. Second, practically, the results of this research are expected to give a positive contribution to da'wah activists, both individually, in groups, institutions, organizations, and the government in formulating the most appropriate strategy to overcome the problems in da'wah. This study uses a qualitative method, which aims to understand in depth the phenomenon in da'wah communication which occurs in Kiai Marogan Islamic boarding school.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.18382
  Issue No: Vol. 24, No. 1 (2023)
Efektivitas Akun Instagram @Aniesbaswedan Dalam Meningkatkan Kepercayaan
Publik
- Authors: Sri Prihatiningrum, Yopi Kusmiati
  Pages: 179 - 194
  Abstract: Anies Rasyid Baswedan was the Governor of DKI Jakarta who always shares various information and policies on his personal Instagram account @anesbaswedan. This is because, in this era, Instagram is not only used to express oneself, but also to implement policy transparency and information disclosure with the aim of increasing public trust. One of which is Anies Rasyid Baswedan. Based on this, in this study, researchers looked at the dimensions of the epic model that were most influential in increasing public trust in the @aniesbaswedan Instagram account and saw the effectiveness of the @anesbaswedan Instagram account in increasing public trust based on the EPIC Model. The theory used in this study is the EPIC Model, which is a marketing communication effectiveness measurement tool developed by AC Nielson. This study uses a positivism paradigm with a quantitative approach. The analysis technique used is simple tabulation, the average score is then entered into the EPIC Model scale range. The results of this study indicate that the most influential dimension in this study is the Empathy dimension with a score of 4.26 and the Instagram account @anesbaswedan is declared effective based on an EPIC rate calculation of 4.05 in increasing public trust.
  PubDate: 2023-06-27
  DOI: 10.19109/wardah.v24i1.17518
  Issue No: Vol. 24, No. 1 (2023)