JournalTOCs

International Journal of Islamic Marketing and Branding
Number of Followers: 5

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2055-0944 - ISSN (Online) 2055-0952
Published by Inderscience Publishers

[439 journals]

COVID-19 and Islamic doctrine: service marketing opportunities to
address mental health
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Mohammad Mominul Islam, Asifa Reza
  Pages: 1 - 13
  Abstract: The purpose of this study is to highlight the Islamic doctrine to address mental health issues people have been experiencing since the onset of COVID-19, and how Islamic doctrine might be in use in the other domains of service marketing. The work has galvanised a qualitative research approach in line with the Islamic principles to undermine the negative consequences of psychological distress. By identifying the most common psychic pains during the COVID-19 pandemic, Islamic principles have been cemented to offer a viable approach and remedy for mental wellbeing. Besides, the teachings of compassion, patience, faith in times of hardship, healing properties of black cumin, honey and ZamZam water are the constituents of Islam that are amenable to address COVID-19 related psychological distress. Religious allegiance with the light of hope equips individuals also might help circumvent any psychological distress resulting in the Islamic counselling in the Islamic service marketing.
  Keywords: COVID-19; Islamic principles; the Qur'an; mental health; psychology; service marketing; Islamic counselling
  Citation: International Journal of Islamic Marketing and Branding, Vol. 6, No. 1 (2021) pp. 1 - 13
  PubDate: 2021-09-14T23:20:50-05:00
  DOI: 10.1504/IJIMB.2021.117591
  Issue No: Vol. 6, No. 1 (2021)
Muslim consumer behaviour when facing fear of COVID-19
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hardius Usman, Nucke Widowati Kusumo Projo, Ika Yuni Wulansari, Chairy Chairy
  Pages: 14 - 35
  Abstract: The purposes of this research are: 1) studying the impact of Muslim fear on shopping behaviour, health protocols, and religious activities; 2) analysing the role of health protocols and religious activity on Muslim shopping behaviour. The target population is the Indonesian Muslim population aged 18 years old or more. Data collection is carried out by the self-administered survey method. PLS-SEM is applied to test the research hypothesis statistically. This study reveals several findings: 1) fear has a positive and significant effect on compliance with health protocols and the intensity of religious activity, but it has an insignificant effect on shopping behaviour, whether offline, online, or shopping for halal products; 2) adherence to health protocols significantly affects negative attitudes towards interactions with other people, and/or crowds, but religious activity insignificantly influences these negative attitudes; 3) negative attitudes towards interactions with other people, and/or crowds have a significant effect on shopping behaviour.
  Keywords: fear; health protocol; religious-activity; shopping behaviour; halal product; COVID-19
  Citation: International Journal of Islamic Marketing and Branding, Vol. 6, No. 1 (2021) pp. 14 - 35
  PubDate: 2021-09-14T23:20:50-05:00
  DOI: 10.1504/IJIMB.2021.117592
  Issue No: Vol. 6, No. 1 (2021)
Can espousal of Islamic advertising practices by organisations increase
brand credibility in Pakistani Muslim consumers? An empirical study
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hardius Usman, Nucke Widowati Kusumo Projo, Ika Yuni Wulansari, Chairy Chairy
  Pages: 36 - 59
  Abstract: This study aimed to assess TV advertisements' compliance with the Islamic ethical framework, the impact of Muslim consumers' perceptions of advertisements on brand credibility, and the viability of Islamic advertising as an alternative. A sample of 352 respondents was surveyed using both print and online questionnaires from Islamabad and Rawalpindi. The time frame of the study was cross-sectional. The data gathered was then subjected to IBM SPSS 25 and SmartPLS 3. The findings show a moderate correlation of Islamic religiosity with Islamic ethical perceptions of advertisements and brand credibility. In contrast, Islamic ethical perceptions of advertisements have a potent effect, both directly and as a mediator, on brand credibility. Furthermore, these suggest that organisations' espousal of Islamic advertising can increase a brand's credibility. Lastly, it presents an evidence-based approach to get consistent results with SPSS and SmartPLS regarding formative constructs using the repeated indicators approach.
  Keywords: Islamic religiosity; Muslim consumers; Islamic advertising; brand credibility; Islamic ethics; unethical advertising; Islamic marketing
  Citation: International Journal of Islamic Marketing and Branding, Vol. 6, No. 1 (2021) pp. 36 - 59
  PubDate: 2021-09-14T23:20:50-05:00
  DOI: 10.1504/IJIMB.2021.117593
  Issue No: Vol. 6, No. 1 (2021)
Integrating Islamic finance and halal industry: current landscape and
future forward
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Mohammad Kabir Hassan, Mustafa Raza Rabbani, Daouia Chebab
  Pages: 60 - 78
  Abstract: The purpose of the study is to explore the current landscape of the halal industry and integration of halal industry with Islamic finance to create a strong halal ecosystem. The findings of the study suggest that there is still a lack of nexus between the two industries and there is need to create awareness among the various stakeholders including, public, entrepreneurs and Islamic financial institutions to use Islamic financing as their capital to <i>halal</i> production of goods and services. The paper uniquely explores the possibility of an integration of halal industry with the Islamic financial system by providing the theoretical framework for the creation of a halal ecosystem.
  Keywords: halal economy; halal industry; Islamic finance; Islamic fintech; integration
  Citation: International Journal of Islamic Marketing and Branding, Vol. 6, No. 1 (2021) pp. 60 - 78
  PubDate: 2021-09-14T23:20:50-05:00
  DOI: 10.1504/IJIMB.2021.117594
  Issue No: Vol. 6, No. 1 (2021)
Factors delaying Islamic banking in Algeria
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Mehieddine Abdelkader Meghraoui, Khaled Mokhtari
  Pages: 79 - 94
  Abstract: This research paper aims to put light on Islamic banking in Algeria, by trying to identify the factors that have delayed its adoption and application in public or private commercial banks. The study found that the main challenges and difficulties that hinder its achievement are related to environmental factors, especially legal, economic, social and competitive aspects, which make the expansion of Islamic banking difficult in the national market in spite of Algeria's efforts to generalise it in the banking sector by encouraging traditional banks to open Islamic branches. The study reached the result that Islamic banking needs more formalisation and the creation of a favourable climate for its expansion by encouraging Islamic banks to develop their potential in accordance with Shariah and environmental requirements.
  Keywords: banking system; Islamic banking; factors delaying Islamic banking; usury system; Islamic banking rules; Algeria
  Citation: International Journal of Islamic Marketing and Branding, Vol. 6, No. 1 (2021) pp. 79 - 94
  PubDate: 2021-09-14T23:20:50-05:00
  DOI: 10.1504/IJIMB.2021.117595
  Issue No: Vol. 6, No. 1 (2021)