Subjects -> MANUFACTURING AND TECHNOLOGY (Total: 363 journals)
    - CERAMICS, GLASS AND POTTERY (31 journals)
    - MACHINERY (34 journals)
    - MANUFACTURING AND TECHNOLOGY (223 journals)
    - METROLOGY AND STANDARDIZATION (6 journals)
    - PACKAGING (19 journals)
    - PAINTS AND PROTECTIVE COATINGS (4 journals)
    - PLASTICS (42 journals)
    - RUBBER (4 journals)

MANUFACTURING AND TECHNOLOGY (223 journals)                  1 2     

Showing 1 - 73 of 73 Journals sorted alphabetically
3D Printing and Additive Manufacturing     Full-text available via subscription   (Followers: 27)
Additive Manufacturing     Hybrid Journal   (Followers: 18)
Additive Manufacturing Letters     Open Access   (Followers: 3)
Advanced Composites and Hybrid Materials     Hybrid Journal   (Followers: 2)
Advanced Industrial and Engineering Polymer Research     Open Access   (Followers: 4)
Advanced Manufacturing: Polymer & Composites Science     Open Access   (Followers: 38)
Advances in Adaptive Data Analysis     Hybrid Journal   (Followers: 9)
Advances in Industrial and Manufacturing Engineering     Open Access   (Followers: 3)
Advances in Manufacturing     Hybrid Journal   (Followers: 9)
Advances in Manufacturing Science and Technology     Open Access   (Followers: 10)
Advances in Materials and Processing Technologies     Hybrid Journal   (Followers: 1)
Advances in Technology Innovation     Open Access   (Followers: 5)
Afrique Science : Revue Internationale des Sciences et Technologie     Open Access   (Followers: 1)
American Journal of Applied Sciences     Open Access   (Followers: 22)
American Journal of Sensor Technology     Open Access   (Followers: 2)
Appita Journal: Journal of the Technical Association of the Australian and New Zealand Pulp and Paper Industry     Full-text available via subscription   (Followers: 6)
Applied Ergonomics     Hybrid Journal   (Followers: 17)
Asia Pacific Biotech News     Hybrid Journal   (Followers: 3)
Asian Journal of Applied Sciences     Open Access   (Followers: 2)
Australian Journal of Learning Difficulties     Hybrid Journal   (Followers: 8)
Australian TAFE Teacher     Full-text available via subscription   (Followers: 4)
Behavioral and Cognitive Neuroscience Reviews     Hybrid Journal   (Followers: 25)
Bio-Design and Manufacturing     Hybrid Journal  
Biomanufacturing Reviews     Full-text available via subscription  
Biotechnology     Open Access   (Followers: 7)
Biotechnology Progress     Hybrid Journal   (Followers: 42)
Bulletin of Science, Technology & Society     Hybrid Journal   (Followers: 9)
Centaurus     Hybrid Journal   (Followers: 7)
China Foundry     Open Access  
Circuit World     Hybrid Journal   (Followers: 16)
Clay Technology     Full-text available via subscription  
Cold Regions Science and Technology     Hybrid Journal   (Followers: 2)
Comparative Technology Transfer and Society     Full-text available via subscription   (Followers: 4)
Components, Packaging and Manufacturing Technology, IEEE Transactions on     Hybrid Journal   (Followers: 27)
Composites Science and Technology     Hybrid Journal   (Followers: 150)
Computer-Aided Design and Applications     Hybrid Journal   (Followers: 6)
Conference Quality Production Improvement     Open Access  
Control Theory and Informatics     Open Access   (Followers: 9)
Control Theory and Technology     Hybrid Journal   (Followers: 2)
Cryoletters     Full-text available via subscription   (Followers: 4)
Current Protocols in Essential Laboratory Techniques     Full-text available via subscription  
Current Research in Nanotechnology     Open Access   (Followers: 23)
Decision Making : Applications in Management and Engineering     Open Access   (Followers: 1)
Decision Making in Manufacturing and Services     Open Access   (Followers: 2)
Design Journal : An International Journal for All Aspects of Design     Hybrid Journal   (Followers: 33)
Design Studies     Hybrid Journal   (Followers: 35)
Economics of Innovation and New Technology     Hybrid Journal   (Followers: 19)
Emerging Materials Research     Hybrid Journal   (Followers: 1)
Environmental Technology     Hybrid Journal   (Followers: 2)
Fibers     Open Access   (Followers: 4)
Fibers and Polymers     Full-text available via subscription   (Followers: 4)
Foresight     Hybrid Journal   (Followers: 7)
FORMakademisk - forskningstidsskrift for design og designdidaktikk     Open Access   (Followers: 2)
Futures     Hybrid Journal   (Followers: 15)
Gender, Technology and Development     Hybrid Journal   (Followers: 14)
Green Materials     Hybrid Journal   (Followers: 3)
History and Technology: An International Journal     Hybrid Journal   (Followers: 11)
History of Science and Technology     Open Access   (Followers: 2)
Human Factors in Design     Open Access   (Followers: 8)
i+Diseño : Revista científico-académica internacional de Innovación, Investigación y Desarrollo en Diseño     Open Access  
IEEE Engineering in Medicine and Biology Magazine     Full-text available via subscription   (Followers: 6)
IEEE Open Journal of Nanotechnology     Open Access   (Followers: 1)
IET Collaborative Intelligent Manufacturing     Open Access   (Followers: 1)
IETE Journal of Research     Open Access   (Followers: 10)
IETE Technical Review     Open Access   (Followers: 9)
IFAC Journal of Systems and Control     Hybrid Journal   (Followers: 1)
Indian Journal of Radio & Space Physics (IJRSP)     Open Access   (Followers: 49)
Información Tecnológica     Open Access  
Innovation: Management, Policy & Practice     Hybrid Journal   (Followers: 16)
Innovation: The European Journal of Social Science Research     Hybrid Journal   (Followers: 10)
Innovations : Technology, Governance, Globalization     Hybrid Journal   (Followers: 10)
Integrating Materials and Manufacturing Innovation     Open Access   (Followers: 7)
International Journal for Quality Research     Open Access   (Followers: 4)
International Journal for the History of Engineering and Technology     Hybrid Journal   (Followers: 2)
International Journal of Additive and Subtractive Materials Manufacturing     Hybrid Journal   (Followers: 8)
International Journal of Advanced Design and Manufacturing Technology     Open Access   (Followers: 7)
International Journal of Automation and Logistics     Hybrid Journal   (Followers: 3)
International Journal of Bifurcation and Chaos     Hybrid Journal   (Followers: 4)
International Journal of Business and Systems Research     Hybrid Journal   (Followers: 1)
International Journal of Concrete Technology     Full-text available via subscription  
International Journal of Design     Open Access   (Followers: 24)
International Journal of Design Creativity and Innovation     Hybrid Journal   (Followers: 2)
International Journal of Digital Enterprise Technology     Hybrid Journal   (Followers: 1)
International Journal of Embedded Systems and Emerging Technologies     Full-text available via subscription   (Followers: 3)
International Journal of Energy Technology and Policy     Hybrid Journal   (Followers: 6)
International Journal of Engineering and Manufacturing     Open Access   (Followers: 3)
International Journal of Engineering Materials and Manufacture     Open Access   (Followers: 2)
International Journal of Experimental Design and Process Optimisation     Hybrid Journal   (Followers: 5)
International Journal of Information Acquisition     Hybrid Journal   (Followers: 1)
International Journal of Innovation and Technology Management     Hybrid Journal   (Followers: 10)
International Journal of Innovation Science     Hybrid Journal   (Followers: 9)
International Journal of Instructional Technology and Educational Studies     Open Access   (Followers: 1)
International Journal of Intelligent Transportation Systems Research     Hybrid Journal   (Followers: 13)
International Journal of Law and Information Technology     Hybrid Journal   (Followers: 7)
International Journal of Learning Technology     Hybrid Journal   (Followers: 8)
International Journal of Lightweight Materials and Manufacture     Open Access  
International Journal of Manufacturing Engineering     Open Access   (Followers: 4)
International Journal of Manufacturing, Materials, and Mechanical Engineering     Full-text available via subscription   (Followers: 17)
International journal of materials research     Full-text available via subscription   (Followers: 2)
International Journal of Mathematical Education in Science and Technology     Hybrid Journal   (Followers: 9)
International Journal of Nano and Biomaterials     Hybrid Journal   (Followers: 8)
International Journal of Physical Modelling in Geotechnics     Hybrid Journal   (Followers: 4)
International Journal of Planning and Scheduling     Hybrid Journal   (Followers: 2)
International Journal of Power and Energy Systems     Full-text available via subscription   (Followers: 1)
International Journal of Precision Engineering and Manufacturing-Green Technology     Hybrid Journal   (Followers: 2)
International Journal of Production Management and Engineering     Open Access   (Followers: 4)
International Journal of Quality and Innovation     Hybrid Journal   (Followers: 6)
International Journal of Quality Engineering and Technology     Hybrid Journal   (Followers: 4)
International Journal of Service and Computing Oriented Manufacturing     Hybrid Journal   (Followers: 2)
International Journal of Social and Humanistic Computing     Hybrid Journal  
International Journal of System of Systems Engineering     Hybrid Journal   (Followers: 3)
International Journal of Technoentrepreneurship     Hybrid Journal   (Followers: 1)
International Journal of Technological Learning, Innovation and Development     Hybrid Journal   (Followers: 6)
International Journal of Technology and Design Education     Hybrid Journal   (Followers: 11)
International Journal of Technology and Globalisation     Hybrid Journal   (Followers: 3)
International Journal of Technology Intelligence and Planning     Hybrid Journal  
International Journal of Technology Management     Hybrid Journal   (Followers: 4)
International Journal of Technology Marketing     Hybrid Journal   (Followers: 3)
International Journal of Technology Transfer and Commercialisation     Hybrid Journal   (Followers: 2)
International Journal of Technology, Policy and Management     Hybrid Journal   (Followers: 2)
International Journal of Telecommunications & Emerging Technologies     Full-text available via subscription   (Followers: 1)
International Journal of Vehicle Autonomous Systems     Hybrid Journal  
International Journal of Vehicle Design     Hybrid Journal   (Followers: 6)
International Wood Products Journal     Hybrid Journal   (Followers: 1)
Invention Disclosure     Open Access   (Followers: 1)
ITL - International Journal of Applied Linguistics     Full-text available via subscription   (Followers: 15)
Journal of Analytical Science & Technology     Open Access   (Followers: 4)
Journal of Applied Sciences     Open Access   (Followers: 4)
Journal of Control & Instrumentation     Full-text available via subscription   (Followers: 18)
Journal of Design Research     Hybrid Journal   (Followers: 15)
Journal of Energy, Mechanical, Material and Manufacturing Engineering     Open Access   (Followers: 3)
Journal of Engineered Fibers and Fabrics     Open Access  
Journal of Enterprise Transformation     Hybrid Journal   (Followers: 1)
Journal of Hazardous Materials Advances     Open Access  
Journal of High Technology Management Research     Hybrid Journal   (Followers: 2)
Journal of Industrial and Production Engineering     Hybrid Journal   (Followers: 4)
Journal of large-scale research facilities JLSRF     Open Access  
Journal of Manufacturing and Materials Processing     Open Access  
Journal of Materials Science Research     Open Access   (Followers: 7)
Journal of Micro-Bio Robotics     Hybrid Journal  
Journal of Micromanufacturing     Hybrid Journal  
Journal of Nanobiotechnology     Open Access   (Followers: 4)
Journal of Operations and Supply Chain Management     Open Access   (Followers: 6)
Journal of Production Research & Management     Full-text available via subscription   (Followers: 3)
Journal of Remanufacturing     Open Access   (Followers: 3)
Journal of Scientific and Industrial Research (JSIR)     Open Access   (Followers: 10)
Journal of Sensor Technology     Open Access   (Followers: 3)
Journal of Sensors and Sensor Systems     Open Access   (Followers: 12)
Journal of Sustainable Metallurgy     Hybrid Journal   (Followers: 3)
Journal of Technological Possibilism     Open Access  
Journal of Technology in Human Services     Hybrid Journal   (Followers: 3)
Journal of Technology Management for Growing Economies     Open Access   (Followers: 4)
Journal of Technology Management in China     Hybrid Journal   (Followers: 1)
Journal of the Chinese Institute of Industrial Engineers     Hybrid Journal  
Journal of The Royal Society Interface     Full-text available via subscription   (Followers: 9)
Journal of Urban Technology     Hybrid Journal   (Followers: 5)
Journal of Urban Technology and Sustainability     Open Access  
Jurnal Energi Dan Manufaktur     Open Access  
Lasers in Manufacturing and Materials Processing     Full-text available via subscription   (Followers: 2)
Leibniz Transactions on Embedded Systems     Open Access  
Lightweight Design     Hybrid Journal   (Followers: 4)
Management and Production Engineering Review     Open Access   (Followers: 1)
Manufacturing Letters     Full-text available via subscription   (Followers: 2)
Manufacturing Review     Open Access   (Followers: 1)
Manufacturing Science and Technology     Open Access   (Followers: 3)
Materials Circular Economy     Hybrid Journal  
Materials Science and Engineering: B     Hybrid Journal   (Followers: 22)
Materials testing. Materialprüfung     Full-text available via subscription   (Followers: 4)
MECCA Journal of Middle European Construction and Design of Cars     Open Access  
Mechanics of Soft Materials     Hybrid Journal  
Métodos y Materiales     Open Access   (Followers: 1)
Micro and Nanostructures     Full-text available via subscription   (Followers: 3)
Microgravity Science and Technology     Hybrid Journal   (Followers: 3)
Modern Electronic Materials     Open Access   (Followers: 1)
Multimodal Transportation     Full-text available via subscription   (Followers: 2)
Nano Select     Open Access   (Followers: 1)
NanoEthics     Hybrid Journal  
Nanomanufacturing and Metrology     Hybrid Journal   (Followers: 2)
Nature Biotechnology     Full-text available via subscription   (Followers: 543)
NDT & E International     Hybrid Journal   (Followers: 222)
New Techno-Humanities     Open Access   (Followers: 1)
Nonconventional Technologies Review     Open Access  
Perspectives on Global Development and Technology     Hybrid Journal  
Plastics, Rubber and Composites     Hybrid Journal   (Followers: 9)
Procedia CIRP     Open Access   (Followers: 2)
Production & Manufacturing Research     Open Access   (Followers: 2)
Progress in Additive Manufacturing     Hybrid Journal   (Followers: 8)
Progress in Rubber, Plastics and Recycling Technology     Hybrid Journal   (Followers: 1)
Reliability Engineering & System Safety     Hybrid Journal   (Followers: 19)
Remote Sensing Letters     Hybrid Journal   (Followers: 46)
Research Papers Faculty of Materials Science and Technology Slovak University of Technology     Open Access   (Followers: 3)
Revista de Ciências Exatas e Tecnologia     Open Access  
Revista Produção Online     Open Access  
Science and Technology of Advanced Materials     Open Access   (Followers: 7)
Science China Materials     Hybrid Journal   (Followers: 1)
Scientia Canadensis: Canadian Journal of the History of Science, Technology and Medicine / Scientia Canadensis : revue canadienne d'histoire des sciences, des techniques et de la médecine     Open Access   (Followers: 4)
Strategic Design Research Journal     Open Access   (Followers: 1)
Structural Health Monitoring     Hybrid Journal   (Followers: 6)
Superhero Science and Technology     Open Access   (Followers: 2)
Sustainability and Climate Change     Full-text available via subscription   (Followers: 4)

        1 2     

Similar Journals
Journal Cover
International Journal of Technology Marketing
Number of Followers: 3  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1741-878X - ISSN (Online) 1741-8798
Published by Inderscience Publishers Homepage  [451 journals]
  • The influence of consumer trust in consumer behaviour toward mobile
           payment applications amongst young professionals

    • Free pre-print version: Loading...

      Authors: Shaizatulaqma Kamalul Ariffin, Khor Teik Lim
      Pages: 5 - 26
      Abstract: This study aims to examine the impact of trust in the relationship between attitude, subjective norms and perceived behavioural control toward intention to use mobile payment among young professionals. The data were collected via an online survey among young professionals. A total of 220 respondents participated in the online survey but only 211 responses fit the analysis. The data were analysed using SPSS and SmartPLS3. This study found that trust strengthens the relationship between attitude and intention to use mobile payment. Furthermore, perceived usefulness affected users' attitude toward mobile payment. Meanwhile, users' attitude and perceived behavioural control had a positive and significant impact on users' intention to use mobile payment. This study provides practical implications for marketers, retailers, firms and vendors to adopt and adapt important factors revealed from this study in formulating their marketing strategies and business model toward young professionals.
      Keywords: mobile payment; young professional; trust; theory of planned behaviour; TPB; technology acceptance model; TAM
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 5 - 26
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122443
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Online shopping during the Covid-19 crisis: the impact of anthropomorphic
           virtual agents on consumers' psychological states

    • Free pre-print version: Loading...

      Authors: Sihem Ben Saad, Fatma Choura
      Pages: 27 - 49
      Abstract: Because of the unpredictability and uncertainty of the Covid-19 pandemic, online shopping and the use of artificial intelligence featured in the e-commerce have helped companies in attracting clients through a better online shopping environment and experience. However, the e-commerce still lacks human warmth to pretend and equalise with in-store human interactions and experience. This paper addresses this issue by examining the anthropomorphic characteristics of the embodied virtual agent and by measuring their impact on the user's state of flow and telepresence experience. To identify the characteristics that could potentially make virtual agents more 'humanised', an exploratory approach was implemented. An experimentation survey with 660 internet users followed to test the relation between the anthropomorphic dimensions of embodied virtual agents and consumers' psychological states and online word of mouth. Our findings confirm the influence of the anthropomorphic characteristics investigated in improving consumers' psychological states.
      Keywords: Covid-19; anthropomorphism; flow state; telepresence experience; electronic word of mouth; perceived risk
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 27 - 49
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122450
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Factors influencing purchase intention of smartphone: a case of Gen Z
           Malaysian consumers

    • Free pre-print version: Loading...

      Authors: Wai Hong Tan, Diyana Kamarudin
      Pages: 50 - 70
      Abstract: New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing smartphone purchase intention among Gen Z consumers in Malaysia. Quantitative approach, purposive sampling method was employed to access the populations of Gen Z in Malaysia. Data was collected from 164 respondents through a structurally designed questionnaire. The proposed theoretical model was tested using PLS-SEM technique. The findings revealed that convenience was the main contributor to their smartphone purchase intention. This study contributes to the limited literatures in Malaysia, providing insights to the marketers, manufacturers, and academicians on what Gen Z Malaysian consumers think, as to what influences them the most when it comes to purchasing a smartphone.
      Keywords: smartphone; Gen Z; purchase intention; materialism; Malaysian; consumers; brand; product features; price; convenience; Malaysia
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 50 - 70
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122445
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Impact of Alibaba's Double 11 refund collapse event on consumer's
           willingness to participate

    • Free pre-print version: Loading...

      Authors: Wong Ming Wong, Yingping Mai, Wunhong Su
      Pages: 71 - 87
      Abstract: This study explores the impact of an unexpected event on a consumer's future purchase behaviour in the online platform during an online shopping festival. This study aims to examine whether the consumer's expectation mediates the relationship between the event novelty, event criticality, event disruption, and the consumer's willingness to participate, based on the event system theory and the expectation confirmation theory. The structural equation modelling is adopted in this study to examine the data of 551 respondents in China. The findings suggest that the consumer's expectation mediates the relationship between the event novelty, event disruption, and the consumer's willingness to participate. Furthermore, there is a significant difference between the event novelty and the event description. Thus, this study's value indicates that an unforeseen event description directly associates with a consumer's post-purchase behaviour, affecting a consumer's expectation of future purchase behaviour.
      Keywords: China; expectation; willingness to participate; event system theory; EST; expectation confirmation theory; ECT
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 71 - 87
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122441
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Brand community and its impact on brand love and repurchase intention in
           the fashion industry context

    • Free pre-print version: Loading...

      Authors: Mohammad Hamdi Alkhasawneh, Dana Eid, Farah Safi, Farah Al Sharaideh, Halley Abdelkhaleq, Leen Abu Qwaider
      Pages: 88 - 110
      Abstract: The concept of brand love and its initiators has a significant importance to previous studies. Regardless, this area is underdeveloped in that it does not cover certain aspects in brand love. Hence, the objective of this study is to understand the impact of various variables on brand love and how it affects repurchase intention within the online and offline brand communities' context in the Jordanian culture. A comprehensive theoretical model is extended and developed to include the following independent variables (inner self, social self, emotional attachment and sense of community) and two dependent variables (brand love and repurchase intention). A judgmental sampling approach is approached through an online survey with a sample size of an average of 389 Jordanian respondents. The study findings show that three out of four variables have a significant positive impact on brand love, whereas, one variable has no impact on brand love.
      Keywords: brand community; brand love; repurchase intention; inner self; social self; emotional attachment
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 88 - 110
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122458
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • The use and effectiveness of social media marketing on firm's
           performance and value creation on stakeholders: evidence from Greek B2B
           exporting firms

    • Free pre-print version: Loading...

      Authors: Eleni Kilipiri, Dimitrios Markomichelakis, Eugenia Papaioannou
      Pages: 111 - 130
      Abstract: Social media is often used as strategic business tool by firms to reach out global markets. Recent studies present different frameworks for a successful social media marketing on contemporary companies. Unfortunately, most of them are focused on the B2C context. This paper aims to offer a comprehensive analysis of the role of social media used by B2B exporting firms, while it attempts to investigate social media marketing effectiveness on firm's performance and stakeholder's value. The study uses the already established strategic social media marketing framework. Furthermore, the research is implemented by a quantitative approach, adopting a survey strategy using data collection based on a sample of 50 B2B exporting firms. Findings present that the B2B exporters take advantage of social media capabilities. Finally, this study provides managerial implications for B2B firms that may benefit through the use of the social media in their efforts to export.
      Keywords: social media marketing; business-to-business; B2B; exporting firms; value creation; performance
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 111 - 130
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122455
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Customer engagement model and consumer behaviour within omnichannel
           retailing

    • Free pre-print version: Loading...

      Authors: Dimitrios Theocharis, Georgios Tsekouropoulos
      Pages: 131 - 144
      Abstract: Retailers can use communication, sales and customer service channels in a variety of ways. Omnichannel retail is described as the set of activities related to the sale of goods and/or services through all the widely used channels, where the customer can have full channel interaction and/or the retailer can control the full integration of the channels. The current study focuses on the factors affecting customer engagement in omnichannel environment, the data collection was conducted with a questionnaire and among others the findings show that the higher the levels of channel integration quality, the higher the levels of customer engagement for the customers. Therefore, the findings indicate that channel integration quality is an important variable which is strongly connected with customer engagement. Additionally, it can be stated that several factors can result on higher levels of customer engagement and their significance should be considered in any strategic decision.
      Keywords: retailing; communication; customer engagement; omnichannel; consumer behaviour
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 131 - 144
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122456
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Are digital influencers social change catalysts? Empirical findings from
           the online apparel industry

    • Free pre-print version: Loading...

      Authors: Muddasar Ghani Khwaja, Umer Zaman, Athar Hameed Butt
      Pages: 145 - 167
      Abstract: Digital influencers have evolved the thinking and buying patterns of consumers on the social media platforms. The unorthodox approach of attracting the masses has considerably increased online purchase intentions. Especially during the global pandemic COVID-19, consumer's high inclination towards online buying has been regarded as a natural phenomenon. Therefore, it remains eminent to determine that what factors boost buying intentions of the consumers during pandemic. In this regard, sequential mediation role of brand engagement, brand attitude and brand expected value were taken into consideration for precise examination of consumer online buying journey. Conceptually knitted associations were determined using positivist doctrine. The data was collected from 287 online apparel shoppers. Structural equation modelling (SEM) technique was executed for determining cause and effect relationships among the constructs. The study provides new evidences about digital influencers' role and their impact on consumers' online buying behaviours during pandemic. The results affirmed strong causal relationships among the hypothesised paths.
      Keywords: perceived influence; COVID-19; brand attitude; purchase intentions; brand engagement
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 145 - 167
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122442
      Issue No: Vol. 16, No. 1/2 (2022)
       
  • Factors affecting adoption of cloud-based services: evidence from
           an emerging market

    • Free pre-print version: Loading...

      Authors: Abhisek Dutta, Raj K. Kovid, Pranav Ranjan
      Pages: 168 - 185
      Abstract: The increasing use of cloud-based services by consumers makes a compelling case to identify determinants of its adoption. The researchers have used unified theory of acceptance and use of technology (UTAUT) to explain the intention to adopt technology. However, the increasing technology convergence in form of internet of things (IoT) make a convincing reason for further investigating the role of unexplored variables influencing the technology adoption. Using UTAUT as the basic theoretical framework, the study investigated additional determinants such as perceived security risks, perceived trust and price value of technology adoption. Using SEM-PLS method to analyse data collected through a web survey in India, the study found that the performance expectancy, effort expectancy, perceived security risks, facilitating conditions, perceived trust and price value showed significant impact on behavioural intention towards the adoption and use of cloud-based services. However, social influence did not demonstrate any significant influence on behavioural intention.
      Keywords: UTAUT; cloud-based services; perceived trust; perceived security risks; PSRs; structural equation modelling; SEM; PLS-SEM
      Citation: International Journal of Technology Marketing, Vol. 16, No. 1/2 (2022) pp. 168 - 185
      PubDate: 2022-04-25T23:20:50-05:00
      DOI: 10.1504/IJTMKT.2022.122452
      Issue No: Vol. 16, No. 1/2 (2022)
       
 
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