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Showing 1 - 19 of 19 Journals sorted alphabetically
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Food Research and Technology     Hybrid Journal   (Followers: 8)
Gesunde Pflanzen     Hybrid Journal  
IEEE Transactions on Consumer Electronics     Hybrid Journal   (Followers: 45)
International Journal of Consumer Studies     Hybrid Journal   (Followers: 9)
International Journal of Injury Control and Safety Promotion     Hybrid Journal   (Followers: 5)
Journal of Adult Protection, The     Hybrid Journal   (Followers: 16)
Journal of Consumer Affairs     Hybrid Journal   (Followers: 11)
Journal of Consumer Behaviour     Hybrid Journal   (Followers: 26)
Journal of Consumer Culture     Hybrid Journal   (Followers: 17)
Journal of Consumer Policy     Hybrid Journal   (Followers: 13)
Journal of Family Ecology and Consumer Sciences :Tydskrif vir Gesinsekologie en Verbruikerswetenskappe     Open Access  
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Service Management     Hybrid Journal   (Followers: 6)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 8)
Major Gifts Report The     Hybrid Journal  
Research on Economic Inequality     Hybrid Journal   (Followers: 9)
The Rose Sheet     Full-text available via subscription  
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  • Influence of clothing attributes and knowledge of sustainable clothing
           benefits on customers’ purchasing behaviour

    • Authors: N Mollel-Matodzi, A Mastamet-Mason, N Moodley-Diar
      Abstract: Sustainable clothing in the South African retail market is in its infancy. Consumers’ slow response to sustainable clothing is a primary hindrance to the popularity of sustainable clothes and a factor in low production levels. In addition to consumers’ attitudes towards the environment, clothing attributes influence the purchase of sustainable clothing products. Identifying the influence of socio-environmental knowledge on customers’ purchasing behaviour is pertinent in developing and implementing strategies to raise sustainability awareness about clothes. Identifying clothing attributes that will increase South African customers’ sustainable clothing consumption is crucial for socio-environmental goal achievement. This paper explores how clothing attributes and knowledge about the benefits of sustainable clothes influence the selection of these garments.   A quantitative online survey was administered to 305 purposively selected participants aged 18 years and above. Participants were approached using social media influencers and fashion design entrepreneurs with a strong social media footprint. The collected data were analysed descriptively using Stata/SE 14.0. There were four attributes listed, and findings revealed that durability was the most valued attribute by most participants. However, the durability attribute alone was not sufficient to entice them to purchase sustainable clothes. Most of the participants across age groups expressed dissatisfaction with sustainable clothes’ designs, colours, and textures. However, the same participants reported that they were likely to purchase sustainable clothing if the look and feel resembled mainstream clothes available in major retail stores. The same participants reported that they were likely to purchase sustainable clothing if the look and feel resembled that of mainstream clothes available in major retail stores. The same participants indicated that knowledge about the benefits of sustainable clothes had a significant association with how they purchase sustainable clothing. Therefore, sustainability literacy specific to the textile and clothing industry alongside sustainable product development in the industry are catalysers for increased purchases. Continual socio-environmental civic education with all role players in the textile and clothing industry is necessary to promote the purchase of sustainable clothes. Insights from this research will help in the effective design and production of multifaceted sustainable clothes that appeal to consumers.  
      PubDate: 2022-05-16
       
 
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