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CONSUMER EDUCATION AND PROTECTION (20 journals)

Showing 1 - 19 of 19 Journals sorted alphabetically
Customer Needs and Solutions     Hybrid Journal   (Followers: 4)
European Food Research and Technology     Hybrid Journal   (Followers: 8)
Gesunde Pflanzen     Hybrid Journal  
IEEE Transactions on Consumer Electronics     Hybrid Journal   (Followers: 45)
International Journal of Consumer Studies     Hybrid Journal   (Followers: 9)
International Journal of Injury Control and Safety Promotion     Hybrid Journal   (Followers: 5)
Journal of Adult Protection, The     Hybrid Journal   (Followers: 16)
Journal of Consumer Affairs     Hybrid Journal   (Followers: 11)
Journal of Consumer Behaviour     Hybrid Journal   (Followers: 26)
Journal of Consumer Culture     Hybrid Journal   (Followers: 17)
Journal of Consumer Policy     Hybrid Journal   (Followers: 13)
Journal of Family Ecology and Consumer Sciences :Tydskrif vir Gesinsekologie en Verbruikerswetenskappe     Open Access  
Journal of Islamic Marketing     Hybrid Journal   (Followers: 4)
Journal of Marketing Behavior     Full-text available via subscription   (Followers: 9)
Journal of Service Management     Hybrid Journal   (Followers: 6)
Journal of the Association for Consumer Research     Full-text available via subscription   (Followers: 8)
Major Gifts Report The     Hybrid Journal  
Research on Economic Inequality     Hybrid Journal   (Followers: 9)
The Rose Sheet     Full-text available via subscription  
Similar Journals
Journal Cover
Journal of Islamic Marketing
Journal Prestige (SJR): 0.355
Citation Impact (citeScore): 2
Number of Followers: 4  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1759-0833 - ISSN (Online) 1759-0841
Published by Emerald Homepage  [360 journals]
  • Four decades of hijab research: knowledge structure, thematic evolution
           and collaborative networks

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      Authors: Mohamed M. Mostafa
      Abstract: This study aims to explore the hijab research impactful authors, influential journals, collaboration networks and emerging trends. In addition, keyword co-occurrence techniques are used to scrutinize the field’s major schools of thought. Hijab research has witnessed a distinct proliferation during the past decade. In this article, the authors apply bibliometric network techniques to examine the conceptual/intellectual structure of this domain based on 485 Web of Science documents written by 848 authors representing 66 nations and spanning almost 40 years (1984–2021). Results show that the most impactful journals publishing hijab research are Women’s Studies International Forum, Gender, Place and Culture, Ethnic and Racial Studies and the Journal of Islamic Marketing. Results also show that the author collaboration network in hijab research is sparse. Furthermore, results related to collaborative networks between institutions and countries reveal a global “North–South” schism between developed and developing nations. Finally, the multiple correspondence analysis applied to obtain the hijab research conceptual map reflects the depth and breadth of the field’s foci. The present analysis has far-reaching implications for aspiring researchers interested in hijab research as the authors retrospectively trace the evolution in research output over the past four decades, establish linkages between the authors and articles and reveal trending topics/hotspots within the broad theme of hijab research.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-16
      DOI: 10.1108/JIMA-11-2021-0357
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Ramadan effect and indices movement estimation: a case study from eight
           Arab countries

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      Authors: Dania Al- Najjar , Hamzeh F. Assous , Hazem Al-Najjar , Nadia Al-Rousan
      Abstract: This study aims to investigate the Ramadan effect anomaly on the stock markets’ indices and estimate the movement of these indices in the light of the phenomenon. Stock market indices are used as financial indicators to show the Ramadan effect. To validate this effect, eight Arab countries, which comprises Jordan, Saudi Arabia, Oman, Qatar, United Arab Emirates, Bahrain, Kuwait and Egypt, are adopted. A linear regression with R2, error, F-value and p-value is considered to analyze and understand the effect of Ramadan on the aforementioned Arab countries. Results found that Ramadan has a strong effect on estimating and predicting the performance of stock market indices in all studied Arab countries, except Kuwait. Results found that the majority of the Ramadan effect occurred after the second 10 days of Ramadan, where the direction of stock indices is opposite of Ramadan variables in all aforementioned cases. This study is considered as an enrichment of the existing literature review with regard to the Ramadan effect. The study presents a new methodology that can be followed to improve the predictions of stock market indices by using a weight least square method with linear regression. This study presents the most affected periods of time that could decrease or increase the stock prices. Finally, the study proves the capability of the weight least square method in building a predictive model that takes the date into consideration in predicting stock market indices.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-15
      DOI: 10.1108/JIMA-01-2022-0008
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Determinant factor of crowdfunders’ behavior in using crowdfunding waqf
           model in Indonesia: two competing models

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      Authors: Masrizal , Raditya Sukmana , Budi Trianto , Annisa Masruri Zaimsyah
      Abstract: The potential of waqf is so great in Indonesia but has not been optimized. This paper aims to offer a model for waqf institutions to adopt financial technology for developing productive and social waqf. The authors cunduct an assesment of the Technology Acceptance Model (TAM3), Unified Theory of Acceptance and Use of Technology (UTAUT2) in seeing to the crowdfunders’ behavior. This study adopted a structural equation using the partial least square approach to test the hypotheses. Based on purposive sampling, the spread of questionnaires through online surveys throughout Indonesia consists of all islands. A total of 297 respondents collected the questionnaires. Based on the findings, acceptance models have a positive and significant impact on the behavioral intentions of crowdfunders, while Unified Theory of Acceptance and Use of Technology have no significant effect. The sample of this study involved potential crowdfunders from all over the islands in Indonesia, but these results cannot be generalized because of limitations in terms of the sampling technique used. However, the results of this study can be used as an illustration of how crowdfunders behave in donating money using financial technology. The results of this study provide a comprehensive perspective for policymakers, especially the Indonesian Waqf Board as the waqf authority that regulates waqf nazir to improve quality by adopting crowdfunding financial technology in collecting waqf funds. In addition, in terms of implications for the government, this waqf crowdfunding model will reduce spending and increase economic growth. To the best of the authors’ knowledge, this paper is the first in looking at the waqf crowdfunding in Indonesia by looking at two reliable technology determinant models. Studies on cash waqf in Indonesia are many, but they do not look at the issue of crowdfunding, which has gained more attention recently. This paper aims to fill this gap, and this becomes the novelty.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-07
      DOI: 10.1108/JIMA-08-2021-0246
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Measurement invariance across gender for the CSR as a promotional tool for
           halal certified companies in Malaysia

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      Authors: Haruna Babatunde Jaiyeoba , Moha Asri Abdullah , Shahoriyer Hossain
      Abstract: This study uses second-order measurement invariance analysis to investigate the perspective of gender divide on whether corporate social responsibility (CSR) can serve as a promotional tool for halal certified companies in Malaysia. Perhaps researching into the perspective of gender on whether CSR can serve as a promotional tool has either been ignored or received limited attention among the researchers from this domain. Hence, this study aims to fill this gap. In the quest to achieve the mentioned aim, quantitative research design was adopted for this study and the developed questionnaire was used to collect data from 295 respondents, consisting of 172 males and 123 females. In analysing the data, this study has mainly used second-order measurement invariance analysis to uncover the difference across gender divide on whether CSR can serve as a promotional tool for halal certified companies. The findings of this study reveal two perspectives to the issue of interest in this study. The tests of measurement invariance at the model level suggest a significant difference between male and female to a certain extent. The post hoc test (at the path level) reveals that there are significant differences between gender divide with respect to responsible dealings with clients and legal responsibility only. However, there are insignificant differences between them in connection with commitment to halal best practices, zakat and charitable donations, environmental responsibility, halal economic responsibility and employee welfare. Nonetheless, both gender groups agree that CSR activities will promote halal certified companies if these activities are appropriately communicated to halal consumers. The authors acknowledge that limitations cannot be avoided in any study, such as this study, where a nonprobability sampling technique is used. The respondents were largely drawn from Klang Valley in Malaysia; although Klang Valley’s population represents about a quarter of Malaysia’s total population, the authors admit that the opinions of the respondents may not represent the opinions of others in the country, and this may consequently limit the generalisability of the findings. Also, the authors acknowledge that self-report survey data is subject to response bias, which may reduce the accuracy of the data that were sourced from the respondents; though respondents were constantly reminded to respond honestly to all the questions in the questionnaire. This study has uniquely employed second-order measurement invariance analysis to investigate the perspective of gender divide on whether CSR can serve as a promotional tool for halal certified companies in Malaysia. This study will enrich literature in this area of study.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-07
      DOI: 10.1108/JIMA-09-2021-0287
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Determinants of choice behaviour of Islamic investment products in
           Malaysia

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      Authors: Hanudin Amin , Dwi Suhartanto , Muhammad Ali , Mohd Fahmi Ghazali , Rizal Hamid , Dzuljastri Abdul Razak
      Abstract: In spite of the increasing number of Islamic banks offering Islamic investment products, there is, as yet, little academic research on this topic and the consumer acceptance of the products is not yet understood fully. To help in bridging this gap, this study aims to assess the determinants of choice behaviour of Islamic investment products in Malaysia. Using the Theory of Consumption Value (TCV) as a baseline theory, data are obtained from 460 bank customers who intend to invest in the products. The results of this study show that emotional value, epistemic value, conditional value, functional value and social value are significantly related to the choice behaviour of Islamic investment products. Three concerns were found in this study. Firstly, the geographies of this study are narrowed down to bank customers who were resided in specific areas in East Malaysia. Secondly, the authors used the TCV on a particular focus of Islamic banking products. Future studies should address these issues accordingly for improved application and generalisation. Thirdly, some reliability issues were identified in composite reliability values and the related future studies are expected to strengthen the research design to extend the findings at best. The results are helpful for practitioners to develop new business models of Islamic investment products in Malaysia. This study provides meaningful insights for theory building of choice behaviour in the context of Islamic investment products, where the TCV comes into play.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-07
      DOI: 10.1108/JIMA-09-2021-0302
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Integrating trust with extended UTAUT model: a study on Islamic banking
           customers’ m-banking adoption in the Maldives

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      Authors: Ubais Parayil Iqbal , Sobhith Mathew Jose , Muhammad Tahir
      Abstract: This study aims to focus on delineating the drivers of intention to adopt mobile banking (m-banking) and its actual use among Islamic banking customers by extending the UTAUT2 model with the trust factor. The study also examined the moderating roles of age, gender and experience in the model. An explanatory research design was used, and an online survey was conducted to collect responses from Islamic banking customers. A total of 329 completed responses were used to analyze the data. The partial least squares method was used for data analysis, and a multi-group analysis was applied for moderation-related analysis. Trust positively and significantly influences the behavioral intention to adopt m-banking among Islamic banking customers. In addition, social influence, effort expectancy, hedonic motivation and habits significantly influence behavioral intentions among Islamic banking customers. This study provides an extended UTAUT2 model that has never been tested in the context of Islamic m-banking. In addition, this study is expected to be the first scholarly research on Islamic banking in the Maldives.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-03
      DOI: 10.1108/JIMA-01-2022-0030
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Modeling cryptocurrency investment decision: evidence from Islamic
           emerging market

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      Authors: Nitiyatharishini Veerasingam , Ai Ping Teoh
      Abstract: Digital currency investment has emerged as a result of global transformation toward technology-driven human lives. In Asia, Malaysia as an Islamic country is one of the early adopters with a high level of awareness on cryptocurrency. This paper aims to investigate the factors affecting the investment decision in cryptocurrency among potential investors in Malaysia. Data was collected from 200 individuals aged 18 years and over. The hypotheses were tested using the partial least squares – structural equation modeling technique. Results showed that attitude toward risk and perceived behavioral control have a significant positive effect on the investor’s investment decision in cryptocurrency. Interestingly, machine learning forecasting enhances the relationship between perceived benefits and the investment decision in cryptocurrency. Results benefit investors and practitioners on the significant determinants of investment decision in cryptocurrency in emerging market. Despite having high volatility and complexity in price determination, and being decentralized, cryptocurrency has managed to attract many investors due to reasons less explored. The outcome of this study extends the theory of planned behavior and confirms the role of machine learning forecasting as a moderator in the context of cryptocurrency investment.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-02
      DOI: 10.1108/JIMA-07-2021-0234
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effect of knowledge, social and religious factors effecting the intention
           of Muslims in Pakistan to receive COVID-19 vaccination: mediating role of
           attitude towards COVID-19 vaccination

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      Authors: Sadia Aziz , Muhammad Abdullah Khan Niazi , Usman Ghani
      Abstract: This study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating role of attitude towards COVID-19 vaccination. The research explores how the Islamic ideologies shape Muslims’ knowledge, social and religious beliefs towards COVID-19 vaccination acceptance or refusal. Theoretically, the study is based on the functional theory of attitudes. The model of the study is comprised of nine variables explaining the attitude and intention towards COVID-19 vaccination. Among nine variables, perceived Islamic religiosity, perceived behavioural control and Halal consciousness among Muslims are explained through the value-expressive function of attitude. Furthermore, the perceived risk of COVID-19, the perceived side effect of COVID-19 vaccination and the perceived efficacy of COVID-19 vaccination are considered in the model based on the utility function of attitude. Moreover, social influence for COVID vaccination, subjective norms and group conformity are abstracted from the social-adjustive function of attitude. This study used a quantitative survey research method to test the hypotheses. A total of 1,000 questionnaires were distributed to non-vaccinated Muslim respondents from five cities in Pakistan. The structural equation modelling (SEM) technique was used to test the relationship among the variables in the proposed model. The partial least square-SEM method explained the variances in the dependent variables. Moreover, to test the structure of data, different statistical tests, including exploratory factor analysis (EFA), factor loadings and average variance extracted, were used with the help of Statistical Package for the Social Sciences (SPSS) and analysis of a moment structures (AMOS) 23.0 version. Results for direct effect showed a significant negative effect of Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect of COVID-19 vaccination, social influence, subjective norm and group conformity on attitude towards COVID-19 vaccination. In contrast, insignificant results showed no relationship of perceived risk from COVID-19 infection and perceived efficacy of COVID-19 vaccination with attitude towards COVID-19 vaccination. Results for mediating effect showed the significant negative mediating effect of attitude towards COVID-19 vaccination between Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect, social influence, subjective norm, group conformity and intention to receive COVID-19 vaccination. While results showed the insignificant mediation of attitude towards COVID-19 between perceived risk from COVID-19 infection, perceived efficacy of COVID-19 vaccination and intention to receive COVID-19 vaccination. Further studies are required to compare the attitude and intention among the temporary refusal group (those who will consider vaccination the future) and the permanent refusal group (those who will not consider vaccination the future). Comparing Muslim and non-Muslim groups can also explain differences in attitude and intention towards COVID-19 vaccination. The area of acceptance and refusal of COVID-19 vaccination has been given limited attention in academic literature. Theoretically, this research has proposed a well-defined model to explain the attitude of Muslims towards COVID-19 vaccination. This model can helpf predict the attitude and intentions of Muslims towards vaccination or medicines. Moreover, this research is a unique contribution for the vaccination brands to consider the discussed factors before launching their brand in Muslim countries.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-02
      DOI: 10.1108/JIMA-12-2021-0400
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Customer sentiment analysis and prediction of halal restaurants using
           machine learning approaches

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      Authors: Md Shamim Hossain , Mst Farjana Rahman , Md Kutub Uddin , Md Kamal Hossain
      Abstract: There is a strong prerequisite for organizations to analyze customer review behavior to evaluate the competitive business environment. The purpose of this study is to analyze and predict customer reviews of halal restaurants using machine learning (ML) approaches. The authors collected customer review data from the Yelp website. The authors filtered the reviews of only halal restaurants from the original data set. Following cleaning, the filtered review texts were classified as positive, neutral or negative sentiments, and those sentiments were scored using the AFINN and VADER sentiment algorithms. Also, the current study applies four machine learning methods to classify each review toward halal restaurants into its sentiment class. The experiment showed that most of the customer reviews toward halal restaurants were positive. The authors also discovered that all of the methods (decision tree, linear support vector machine, logistic regression and random forest classifier) can correctly classify the review text into sentiment class, but logistic regression outperforms the others in terms of accuracy. The results facilitate halal restaurateurs in identifying customer review behavior. Sentiment and emotions, according to appraisal theory, form the basis for all interactions, facilitating cognitive functions and supporting prospective customers in making sense of experiences. Emotion theory also describes human affective states that determine motives and actions. The study looks at how potential customers might react to a halal restaurant’s consensus on social media based on reviewers’ opinions of halal restaurants because emotions can be conveyed through reviews. This study applies machine learning approaches to analyze and predict customer sentiment based on the review texts toward halal restaurants.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-06-01
      DOI: 10.1108/JIMA-04-2021-0125
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Measuring halal logistics implementation

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      Authors: Aries Susanty , Nia Budi Puspitasari , Silviannisa Silviannisa , Sumunar Jati
      Abstract: This study aims to identify the suitable indicators and their scale for measuring the level of logistic halal implementation and then develops the measurement system based on those indicators and scales. Moreover, this research also applies the measurement system in food, beverage, and ingredient companies. This study collected data through web-based closed questionnaires and short telephone interviews. This study succeeded in obtaining seven valid data sets from filling out validation and analytical hierarchy process questionnaires by a panel of experts. This study also obtained 97 valid data sets from filling out the questionnaire about the current condition of each indicator related to halal logistics (HL) implementation. Then, the framework for measuring HL implementation was designed based on the multi-attribute value theory approach. The aggregate value of HL implementation in ingredient companies belongs to the excellent implementation category. In contrast, the aggregate value of HL implementation in food and beverage companies only belongs to the good implementation category. Then, according to the size of the company, the large-sized companies have the higher means of the aggregate value of HL implementation for preferred indicators than small- and medium-sized companies. However, all size companies belong to the good implementation category. This research has several limitations. The preferred indicators are only measured by the Likert scales. Future research may benefit from inducing the qualitative approaches to measure the condition of each indicator better. Secondly, this research only consisted of 97 food, beverages and ingredients companies. Thirdly, this research only measured the HL implementations to a particular sector or industry. Future research could benefit from replicating the work in similar and dissimilar contexts, adding the sample size and comparing the level of HL implementation between Muslim and non-Muslim companies, and moreover, enhance the measurement of HL implementation by including consumers and other actors involved, such as the government. This research provided a basis for helping the government and policymakers understand and evaluate non-performing indicators in HL implementation before formulating several actions. Understanding the current HL implementation conditions could facilitate a more effective response in designing some appropriate alternative actions. This research contributed to measuring HL implementation with a new indicator, a new scale and a new object in an empirical case of food, beverages and ingredient companies in Indonesia.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-26
      DOI: 10.1108/JIMA-08-2021-0266
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Examining youths’ intention to use social media networks for
           understanding zakat online campaigns that use creative animation

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      Authors: Norbayah Mohd Suki , Norazah Mohd Suki , Muhammad Faiz Hussin Shokri
      Abstract: Muslims are obliged to make a contribution to the less fortunate through zakat, which is one of the means of wealth distribution. However, very few studies have investigated the behavioural intention of users toward social media networks that use creative animation for zakat online campaigns to promote zakat awareness in developing nations. The rich content of zakat in social media networks using creative animation could attract today’s youth to engage with zakat. This research aims to examine the factors that influence youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation. Data were analysed via Analysis of Moment Structures (AMOS) version 18 to test the covariance-based structural equation modelling technique. The results reveal that social influence has the greatest significant impact on youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation. Officers in zakat institutions are supportive of the use of zakat campaigns that use creative animation on social media networks to enhance zakat understanding of the youth. Besides, individuals who are important to them would recommend accepting zakat online campaigns that use creative animation on social media networks to enhance their zakat understanding. The social media networks of the zakat institutions should be designed with more creative, interactive and animated content to improve the quality of communication about the importance and benefits of contributing zakat. The content creator should use an inspiring emotional marketing strategy in their social media postings, interactive infographics and interactive videos because informational posts and emotionally positive content travel quicker than any other sort of content on social media through social sharing. This study is unique and is noticeable as very few studies have investigated youths’ behavioural intention after viewing zakat online campaigns with creative animation on social media networks in a developing nation to promote zakat awareness. This platform has great potential to increase the engagement of working youth as zakat payers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-24
      DOI: 10.1108/JIMA-09-2021-0288
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Can religiosity alter luxury and counterfeit consumption' An empirical
           study in an emerging market

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      Authors: Aya Kasber , Noha El-Bassiouny , Sara Hamed
      Abstract: The purpose of this study is to describe the effect of religiosity on luxury and counterfeit purchase intentions and to determine the role of consumer ethics in the context of counterfeit purchase intention. The conceptual framework is based on Theory of Planned Behavior (TPB). In the context of counterfeit consumption, religiosity is proposed to be an added component to the theory, while ethical consumption is proposed to mediate the relationship between religiosity and counterfeit purchase intention. In the context of luxury consumption, religiosity is proposed to precede TPB components which then affect luxury purchase intention. This is a descriptive study; this study uses a mixed-methods approach, where eight semi-structured in-depth interviews and 500 surveys were conducted and distributed to Egyptian luxury consumers. The major results suggest that religiosity and ethical consumption negatively affect counterfeit purchase intention as proposed. The results also reveal that religiosity did not necessitate a negative attitude toward luxury consumption. Religiosity was found to have a positive effect on attitudes, subjective norms and perceived behavioral control. Only subjective norms had significant effect on luxury purchase intention in the research context. This paper contributes to the TPB by adding religiosity to the theory components as well as integrating the theory of planned behavior with Consumer’s Ethics theory in the context of counterfeit consumption. The study is an attempt to compare between luxury and counterfeit purchase intention while considering the role of individual’s religiosity in these purchases.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-19
      DOI: 10.1108/JIMA-02-2022-0058
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Do fear and perceived knowledge of Covid-19 drive sustainable consumption
           behaviour in Muslims' The mediating role of religiosity

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      Authors: Aysha Batool , Rizwan Shabbir , Muhammad Abrar , Ahmad Raza Bilal
      Abstract: This research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to test the mediating role of (intrinsic) religiosity. A total of 417 responses were collected during Covid-19 lockdown through an online structured survey using the snowball technique. A two-step research approach was adopted. In Study 1, an exploratory factor analysis was performed on the SCB measurement scale through SPSS. In Study 2, hypothesised associations were analysed using SmartPLS-SEM. PK of Covid-19 pandemic directly motivates SCB in Muslim consumers, whereas fear has no direct effect on any factor of SCB. Religiosity is found to be a significant driver of SCB. Indirect effects also depict that religiosity positively mediates the association between fear and SCB as well as PK and SCB. The study may guide policymakers and marketers in using the current pandemic as a tool to inspire sustainable consumption. Religious values, teachings and knowledge about the pandemics can be publicised to create awareness and induce desired behaviour to cope with adverse events and adopt sustainable consumption patterns and lifestyles among Muslim consumers. The article is the pioneer of its kind to present survey research about Covid-19 fear and PK’s impact on SCB through religiosity. It adds to the Islamic marketing literature about religiosity, coping theory, PK and fear of pandemics and their role in transitioning Muslim consumers towards SCB. Moreover, the use of partial least squares structural equation modelling in the context of Covid-19 research was extended.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-19
      DOI: 10.1108/JIMA-08-2021-0258
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a
           qualitative comparative case study

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      Authors: Munazza Saeed , Zarina Waheed , Aysha Karamat Baig , Ilhaamie Abdul Ghani Azmi
      Abstract: The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia. Data were collected through interviews which were conducted with 30 participants including universities (5), shopping malls (5) and restaurant locations (5) of each country. The constant comparative analysis was used to analyze the data. Results revealed that a demonstration of awareness of American brands, their image and perceived quality causes Muslim consumers to switch away from American brands to non-American brands. In addition, this study also showed that the certain reasons compel consumers to stay with American brands. The findings are helpful for American brands in reconsidering their strategies while segmenting the Muslim consumers as target market. This is the first paper of its kind to explore Muslim consumer brand-switching behavior by using a qualitative method.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-19
      DOI: 10.1108/JIMA-11-2019-0229
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Knowledge diffusion of halal food research: a main path analysis

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      Authors: Abderahman Rejeb , Karim Rejeb , Suhaiza Zailani , Yasanur Kayikci
      Abstract: Halal food (HF) has received significant attention from scholars and practitioners. However, no studies have explored the distinct role played by HF literature as part of knowledge diffusion. Given the increasing number of scholarly outputs, this study aims to examine the HF development over the past decades comprehensively, including emerging topics and knowledge transmission paths and structure. This study conducted a keyword co-occurrence network analysis and main path analysis (MPA). The MPA included four types of main paths to trace the historical formation of HF based on 253 articles extracted from the Web of Science database. The findings show that: HF research revolves around several dimensions, including HF safety and trust, halal certification, HF supply chain management and attitudes towards HF purchasing, and the focus of HF research has shifted from the business perspective to the consumer perspective. In recent years, there has been a trend to explore how blockchains can benefit HF supply chains by improving traceability, transparency and consumer trust in HF. This study addresses the need to examine the knowledge diffusion paths in the HF domain. This study offers a framework to investigate the knowledge dissemination and structure, helping researchers deal with hundreds of articles effectively and increasing their understanding of the past, present and future research trends in the HF domain.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-17
      DOI: 10.1108/JIMA-07-2021-0229
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The moderating role of perceived behavioral control in predicting Muslim
           tourists’ halal tourism intention: a developing country perspective

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      Authors: Nasrin Akter , Shahedul Hasan
      Abstract: Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers of halal tourism purchase intention of Muslim tourists are insufficient. To contribute to this end, this study aims to examine the moderating role of perceived behavioral control (PBC) on attitude, subjective norms (SN) and behavioral intention by applying the theory of planned behavior. The conceptual model is tested by using structural equation modeling based on the data collected from 306 Muslim tourists of Bangladesh. The results reveal that PBC moderates the relationship between attitude and halal tourism intention. Halal tourism intention is also influenced by attitude and PBC but not by SN. Findings of the study contributed to halal tourism literature by identifying the role of perceived autonomy and capacity on halal tourism intention and by offering an understanding of the underlying psychological drivers of halal tourism choice. This would help the marketer to design suitable halal tourism offerings to fulfill the unique needs of this less explored tourism market. To the best of the authors’ knowledge, this is perhaps the first study in the context of the Bangladesh tourism sector that focuses on customers’ halal tourism intention. The study’s findings are crucial in Islamic marketing and halal tourism.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-17
      DOI: 10.1108/JIMA-10-2021-0336
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Measurement and structural modelling on factors of Islamic Fintech
           adoption among millennials in Malaysia

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      Authors: Norafni Farlina Rahim , Mohammed Hariri Bakri , Bayu Arie Fianto , Nurazilah Zainal , Samer Ali Hussein Al Shami
      Abstract: This study aims to examine the results of structural equation modelling in applying unified theory of acceptance and use of technology in adopting Islamic Fintech among millennials in Malaysia via measurement and structural models. A total of 418 valid responses have been obtained from Malaysians who are using Islamic Fintech. Before the data is analysed into measurement and structural modelling preliminary analysis such as common method bias has been conducted. All the requirements for model fit in this study have been achieved. Four exogenous constructs are performance expectancy, effort expectancy, social influence and facilitating condition. The mediating construct is behavioural intention, whereas the endogenous variable is user adoption. All exogenous constructs show significant p-values except for effort expectancy. This study offers important implications, specifically for the digital economy that is currently making its way throughout every aspect of human life, namely, social, religious, financial transaction, entertainment and others. The impact of the digital economy can be traced through the emergence of Fintech. The adoption of Islamic Fintech is one of the least discussed areas academically, therefore, this study is considered necessary to explore the prediction of consumer behaviour in Islamic Fintech adoption as a part of the digital economy in Malaysia. This study fills the perceived gap in the existing financial technology literature by assessing Islamic financial technology adoption via measurement and structural modelling.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-11
      DOI: 10.1108/JIMA-09-2020-0279
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The role of diffusion of innovation theory towards the adoption of halal
           meat supply chain

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      Authors: Ghulam Qader , Zubair Ali Shahid , Muhammad Junaid , Imran Mehboob Shaikh , Muhamamd Asif Qureshi
      Abstract: This paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (
      DOI ) theory in the context of Pakistan. Using
      DOI as an underpinning theory, this study evaluates halal supply chain adoption by collecting data from the members of associations from Pakistan. A total of 258 useable responses were received, and PLS-SEM was adopted using SmartPLS. The exporter’s adoption of the halal supply chain is determined not only by perceived relative advantage and perceived compatibility but also by perceived complexity, religious beliefs and awareness. Though this study has practical and managerial implications, it has few limitations. Further studies need to be conducted in other contexts as well with a larger population. There are limited studies that have tested
      DOI theory in the context of the halal meat supply chain in Pakistan. Therefore, the author extends the diffusion theory of innovation in the current work. Further, this paper will be a helpful reference guide for academicians, practitioners and researchers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-05-06
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • COVID-19 and medical tourism intentions for Iran – a test of the risk
           perception attitude framework (RPAF)

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      Authors: Ferdos Abbaspour , Sanaz Soltani , Aaron Tham
      Abstract: This paper aims to examine whether medical tourism can be a frontrunner in terms of post-pandemic recovery for the industry A mixed-method analysis of 17 interviews and 210 questionnaires involving medical tourists to Iran was applied. Medical tourists perceived the risks posed by COVID-19 as a temporal one, and attitudes toward post pandemic visitation intentions remained strong. In addition, these tourists can mostly be classified into responsive individuals, who demonstrate not only high risk but also high efficacy levels to negotiate the threats posed by the pandemic. No gender differences were located between male and female medical tourists in terms of post-COVID-19 travel intentions to Iran. This research extends the application of the risk perception attitude framework to a medical tourism context. Furthermore, medical tourists are uncovered as another segment of crisis-resistant tourists.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-01-2022-0028
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Saddling effect of underlying contracts on sales performance: a
           multi-group analysis in the takaful industry

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      Authors: Shinaj Valangattil Shamsudheen , Ziyaad Mahomed , Aishath Muneeza
      Abstract: This study aims to examine the impact of information overload (referred to as the saddling effect in this study) of underlying contracts on the sales performance of the salesforce at takaful institutions with special reference to addressing the heterogeneous effect among distribution channels. A total of 311 samples were collected from the sales professionals of the takaful industry in Malaysia using a purposive sampling technique and the empirical analysis was conducted with the measures of model fit and bootstrapping technique using partial least square structural equation modeling and multi-group analysis. Empirical results indicate that the saddling effect of the underlying contracts is evident among salesforce and the magnitude of the impact was found to be heterogeneous between the groups of salesforces in different distribution channels. Findings recommend respective authorities of takaful institutions to intensify capacity building for their salesforce, particularly in the area of shariah knowledge and nature of underlying Islamic contracts used in the takaful products. A significant heterogeneous effect between distribution channels suggests that the actions and policy formulations should be diverse between the salesforce at different distribution channels and higher attention should be catered for the salesforce at the direct selling channel. The increased information expectation (i.e. underlying contract knowledge) on takaful salesforce and its impact on their sales performance have not been documented before. The increase in information may create a burdening effect or what is referred to in this study as the information or knowledge “saddling effect.” If a saddling effect is identified, this may be a formidable reason for the slowing growth of the takaful industry in the respective market. It is expected that the outcome of this study would assist not only to fill the gap in the literature of personnel selling in the takaful industry but also will assist the takaful institutions in formulating appropriate policies for tackling the issue of the saddling effect of underlying contracts.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-07-2021-0235
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Sustainability of religious travel and tourism: a profile deviation
           perspective

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      Authors: Ghada Talat Alhothali , Felix Mavondo , Islam Elgammal
      Abstract: In recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be maximized if the government is successful in attracting current pilgrims and influence their future intention to revisit the country as tourists. Hence, the purpose of this paper is to measure pilgrims’ revisit intentions to understand more about the possibility of their potential contribution towards the Saudi tourism and hospitality industry in the evolving circumstances. This paper uses configuration theory to identify the “ideal” type of the pilgrims and compares this to the rest to establish if they differ and if that difference matters. Data were collected from 278 visitors to the Holy Mosque in Makkah, Saudi Arabia, to perform Umrah. The findings show that a large deviation from the “ideal pilgrim” is negatively related to revisiting intentions and dissemination of positive word of mouth (PWOM). The development of profiles gives a better understanding of organizations or people across several dimensions looked at holistically. Fundamental to the theory is that there are only a limited number of configurations that achieve optimal performance (however defined). The analytical approach adopted in this paper leads to achieving verbal and statistical correspondence in tests of “gestalts”. The interest is in establishing whether this difference matters to intentions to revisit and providing PWOM.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-09-2021-0312
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Promoting zakat compliance among business owners in Algeria: the mediation
           effect of compliance intention

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      Authors: Mouad Sadallah , Hijattulah Abdul-Jabbar , Saliza Abdul Aziz
      Abstract: This paper aims to explore the perception of business owners’ on zakat compliance by examining the influence of intention to pay zakat, attitude, subjective norm, perceived behavioural controls and past behaviour. A total of 575 self-administered questionnaires were distributed to active business owners in Algeria. The data were analysed using variance-based structural modelling (PLS-SEM) to examine the hypothesised relationships. The results revealed that the relationships between attitude, subjective norm and perceived behavioural controls were positive and significant with the intention to comply with zakat, which significantly influences the compliance behaviour of zakat. In a country like Algeria with a high poverty rate, the current findings would benefit authorities in understanding zakat compliance and assist zakat administration in formulating and implementing strategies to promote compliance. The present research extends the existing zakat knowledge from behavioural perspectives by using the extended theory of planned behaviour. In addition, it considers the mediating role of intention demonstrated in the zakat compliance setting.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-25
      DOI: 10.1108/JIMA-11-2021-0366
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Adoption of halal cosmetics: extending the theory of planned behavior with
           moderating role of halal literacy (evidence from Pakistan)

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      Authors: Muhammad Yaseen Bhutto , Myriam Ertz , Yasir Ali Soomro , Mussadiq Ali Ali Khan , Waheed Ali
      Abstract: The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics. The method of data collection used was self-administered surveys with customers in two stores in Karachi, Pakistan, yielding 267 valid questionnaires. To guarantee validity and reliability, convergent and discriminant validity analyses were conducted, and structural equation modeling was advanced to assess the relationships between variables using smart partial least squares 3.0 software. The interaction moderation technique has been used to examine the moderating effect of halal literacy on the purchase intention (PI) of halal cosmetics. The results show that RC and self-efficacy both significantly impact the attitudes of Gen Y. Normative beliefs also had a significant relationship with SN. Further, ATT and SN had a significant relationship with PI of halal cosmetics, while PBC was nonsignificant. Furthermore, halal literacy is found to have a positive moderating influence on ATT and PI, and SN and PI. Finally, the moderating effect of halal literacy does not exist in the relationship between PBC and PI. Participants’ characteristics should vary for future studies, and larger sample sizes may yield different results. It is critical for managers working in the cosmetic industry to monitor Muslim consumption patterns to develop strategies to reach Muslim consumers. This study reveals the effect of RC, self-efficacy and the moderating role of halal literacy on the behavioral attitudes of a booming market sector, which can guide marketing managers in developing more effective advertising campaigns. This paper contributes to the halal consumption literature by exploring RC and self-efficacy as constructs for the very first time in the TPB model. To the best of the authors’ knowledge, this study is the first to explore the influence of halal literacy on Gen Y Pakistani Muslim consumer behavioral intention toward halal cosmetic products using the TPB model. The paper offers an extended TPB model framework that may be of interest to scholars, marketers and policymakers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-21
      DOI: 10.1108/JIMA-09-2021-0295
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Online cross-religion donation during COVID-19: mediating role of empathy
           and trust

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      Authors: Hendy Mustiko Aji , Istyakara Muslichah
      Abstract: Most donation-related studies have extensively examined in-group donation behavior, but it is difficult to find similar studies that consider donations to out-group members. This study aims to understand online cross-religion donation during COVID-19 in Indonesia. The online questionnaire is distributed using the purposive and snowball sampling technique. From July to August 2021, 753 respondents are obtained, comprising Muslims, Catholics, Christians, Hindus, Buddhists and Confucian. This study found that online cross-religion dona tion is strongly influenced by the social presence, trust in fundraiser and empathy. Interestingly, this study also reveals a partial mediation effect of trust in fundraiser and empathy in the relationship between social presence and online cross-religion donation. Future studies are encouraged to investigate and explore how care for others may affect online prosocial behavior. This study provides two theoretical contributions. First, this study empirically evinced that charitable donation is blind to religious belief. Second, it promotes the mediating role of empathy and trust in fundraisers to improve online cross-religion donation.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-15
      DOI: 10.1108/JIMA-09-2021-0316
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • An empirical investigation of Islamic marketing ethics and convergence
           marketing as key factors in the improvement of Islamic banks performance

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      Authors: Edi Suandi , Herri Herri , Yulihasri Yulihasri , Syafrizal Syafrizal
      Abstract: This paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance. This study is based on a survey of 204 Indonesian branch managers from the Islamic banking industry. Results were produced with the partial least square approach. Results revealed that Islamic marketing ethics and convergence marketing have sufficient confidence to have significant influences on competitive advantage, producing a positive association with a competitive advantage. However, Islamic marketing ethics and convergence marketing did not influence bank performance directly. Competitive advantage positively mediated the relationship. Furthermore, organizational digital literacy did not moderate the relationship between convergence marketing and bank performance. This study contributes to the conceptualization of convergence marketing and the identification of its effects on competitive advantage and bank performance. The identification of convergence marketing in this dissertation contains dimensions of mobile, security, foreign currency, holistic and interactivity as different aspects from the steps of Islamic banks to digitize their services to the internet in a single application. The results also indicate that convergence marketing does not have a direct effect on bank performance but has an indirect effect through competitive advantage. Convergence marketing must first create a bank advantage over its competitors to have a good effect on bank performance. This study offers many opportunities for Islamic bank marketers to improve performance. Many Islamic banks currently do not implement Islamic marketing ethics consistently and thoroughly. The results of this study encourage Islamic banks by showing that the more intensive and consistent they are in implementing Islamic marketing ethics, the better their competitive advantage and the higher the performance. This effort can be done in various ways, such as offering tariffs/ratios of services transparently to customers, not exaggerating the benefits of the products offered to distort customer expectations, building brands that can strengthen customer confidence in Islamic banks and only offering products and services with high-quality standards. This study uses a sample of Islamic banking so that it is still limited to certain types of banks. Future research needs to conduct model testing in different contexts such as conventional banking. In addition, further research needs to use the capabilities or capabilities of bank IT as a moderator in the effect of convergence marketing on bank performance. Future research also needs to control for more variables and use a scale that is more complex than the binary scale (for example, the percentage of share ownership or territory in the scope of the province or district/city). This research views the Islamic bank competitiveness through the lenses of Islamic ethical theory and convergence marketing theory.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-08
      DOI: 10.1108/JIMA-07-2021-0225
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Supply chain integration and halal frozen meat product returns

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      Authors: Yudi Fernando , Muhamad Fairuz Ahmad Jasmi , Ika Sari Wahyuni-TD , Fineke Mergeresa , Kamarul Azman Khamis , A. Fakhrorazi , Rusdi Omar
      Abstract: Halal frozen meat product returns are major challenges in the halal frozen meat supply chain because of the sheer volume and processing costs of returns. The purpose of this paper is to investigate the effect of integrated halal supply chain (IHSC) strategies on effective product returns with halal logistics (HL) as an interceding variable. This paper used the cross-sectional technique to select samples from a population that revolved around the halal food industry in Malaysia. Data collected from halal service providers who handle halal frozen meat product returns provided insightful findings. The findings of this paper indicate that the IHSC dimensions, such as interactive fairness, procedural fairness and service coverage, are positively associated with effective product returns. It also shows that HL plays a mediating role between the IHSC and effective product returns. From a practical viewpoint, this paper suggests that an effective return service system can be designed to emphasise the category of interactive and flexible justice services through refunds or product replacement, depending on customer's demand. The result of this paper provides insights into how logistics service provider managers effectively and efficiently handle the halal supply chain network when involving product returns.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-04-07
      DOI: 10.1108/JIMA-05-2021-0144
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • AI-enabled technologies to assist Muslim tourists in Halal-friendly
           tourism

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      Authors: Mohamed Battour , Khalid Mady , Mohamed Salaheldeen , Mohamed Elsotouhy , Israa Elbendary , Erhan Boğan
      Abstract: This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using the customer experience (CX) theory, reference group theory and theory of tourism consumption systems. A model research design is adopted to build a theoretical framework that predicts relationships between constructs. Critical assessment in tourism and AI literature is used to explore AI-enabled technologies in Halal-friendly tourism. The findings of this paper have conceptualised the CX theory for Muslim travellers satisfying their religious needs in Halal-friendly tourism by suggesting a new construct called the MFTX. It also offered a theoretical model for using AI-enabled technologies to improve the MFTX. This study provides a new theoretical model for using AI-enabled technologies to improve the MFTX. This paper is also expected to provide suggestions for tourism operators and service providers to cater to Muslim tourists’ needs using AI technologies.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-31
      DOI: 10.1108/JIMA-01-2022-0001
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Factors influencing green purchase behavior among millennials: the
           moderating role of religious values

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      Authors: Muhammad Asif Qureshi , Asadullah Khaskheli , Jawaid Ahmed Qureshi , Syed Ali Raza , Komal Akram Khan
      Abstract: An individual’s standard of living is profoundly affected by industrialization and technology’s continuous revolution. At present, the environment is uncontrollable and global warming is increasing. Therefore, there is a need to protect the earth immediately as the lives of all creatures are at risk. The purpose of this paper is to determine the factors related to green purchase behavior (GPB) by incorporating religious values (RGV) as a moderator. Moreover, the moderating role of RGV has been incorporated so that the importance of RGV in the life of millennials can be examined. Smart partial least square (PLS) has been used for data analysis, and PLS-structural equation modeling has been used to assess measurement and structural models. The findings reveal that environmental concern, environmental knowledge and green perceived value positively and significantly affect attitude and subjective norm (SN). Moreover, attitudes toward the purchase of green products and SNs also show a positive and significant relationship with green purchase intention (GPI). In addition, GPI is also positively and significantly associated with GPB. However, green brand knowledge portrays a positive but insignificant relationship with attitude and SN. Finally, RGV does not strengthen the relationship between intention and behavior. Religion is a strong predictor of individual behavior as people are emotionally connected with Islam’s teachings. Therefore, the study provides a unique contribution by adding RGV as a moderator in the model of TRA. Also, the authors targeted the specific generation, i.e. millennials, so that millennials’ behavior can be identified as it covers Pakistan’s large population. Also, millennials are the people who are more involved in decision-making.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-31
      DOI: 10.1108/JIMA-06-2020-0174
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Impact of corporate image on customer loyalty of Islamic banks: the role
           of religiosity, collectivism, sight cues and CSR

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      Authors: Ejaz Aslam , Muhammad Saleem Ashraf , Anam Iqbal
      Abstract: The prime objective of this study is to examine the impact of sight cues and corporate social responsibility (CSR) activities of the Islamic banks on loyalty by improving the corporate image (CI) of the Islamic banks. This study also examines the mediating effect of a CI along with moderating impact of religion and collectivism on loyalty. The data were obtained through the purposive sampling method by distributing questionnaires among the customers of Islamic banks. A total of 550 questionnaires were surveyed from six full-fledged commercial Islamic banks and eight Islamic windows of the commercial bank in Pakistan using variance-based structural equation modelling (partial least squares) to test the hypothesis. The results of the study reflected that sight cues and CSR activities have a significant impact on CI and keeping the customer’s loyalty. Additionally, religion and collectivism also moderate the relationship between CI and loyalty. From a managerial perspective, the study finding exhibits the significant effect, both directly and indirectly, of religiosity on the loyalty intention of the customers of Islamic banks. Hence, persuading the client that the bank is in complete compliance with (Shariah) will forestall their clients switching to another bank. This study is unique in its nature because it revealed the factors that lead to customer loyalty towards Islamic banks. The study found sight cues and CSR are the new indicators used to build CIs of Islamic banks.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-31
      DOI: 10.1108/JIMA-09-2021-0314
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Examining revisit intention from the basic foundation of Islam: the role
           of halal destination attributes and perceived value

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      Authors: Ali Mursid
      Abstract: The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior, namely, Islamic belief and practice. First, the purpose of this study is to shed light on how Islamic belief affects the Islamic practice of Muslim travelers. Second, it verifies the effects of Islamic practice on halal destination attributes and destination attractiveness. Third, this study also identifies halal destination attributes that affect destination attractiveness, functional value and emotional value. Fourth, it further explores the effects of destination attractiveness on both functional value and emotional value. Finally, this study examines how both functional value and emotional value affect revisit intention. The respondents of this study are Muslim travelers who visited one of the four favorite halal destinations in Indonesia from 2019 to 2020. Using purposive sampling methods, this study successfully collected responses from 317 respondents, and then the data were analyzed using structural equation modeling. The results of this study demonstrate, first, Islamic belief positively and significantly affects Islamic practice. Second, Islamic practice positively and significantly impacts halal destination attributes and destination attractiveness. Third, halal destination attributes positively and significantly affect destination attractiveness, as well as both functional value and emotional value. Fourth, destination attractiveness positively and significantly impacts both functional value and emotional value. Finally, this study that found only emotional value positively and significantly impacts revisit intention, while functional value does not successfully increase revisit intention. This study contributes to the crucial aspects of Muslim travelers’ behavior based on the fundamental of Islamic teaching include Islamic belief and practice. Moreover, this framework also contributes to the explain Muslim travelers revisit intention to halal destination using the means-ends theory.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-30
      DOI: 10.1108/JIMA-07-2021-0232
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Consumer purchase of halal certified product: a quantitative systematic
           literature review

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      Authors: Muhammad Ashraf Fauzi
      Abstract: This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of halal-certified products in top-tier journals have been identified according to the recommended systematic literature review methodology. A systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of halal-certified products. There are five research streams extracted from this systematic review, halal study context, theories adapted, covariance-based-structural equation modeling (SEM) vs partial least square-SEM, Muslim vs nonMuslim consumer and role of religiosity. Despite the growing interest in the quantitative approach in consumer purchase behavior in halal-certified products, scholars in halal consumer studies must have a greater extent of work. These include incorporating diverse theories in the framework, an advanced SEM approach, and relevant determinants to capture consumer purchasing of halal-certified products in the highly anticipated and profitable Muslim market. Findings would help researchers in halal studies to consider and contemplate critical issues, according to the research stream presented in this review. To the best of the authors’ knowledge, this study is the first review of quantitative studies on consumer purchases of halal-certified products.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-30
      DOI: 10.1108/JIMA-09-2021-0299
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • What drives Muslims to boycott French brands' The moderating role of
           brand judgement and counterargument

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      Authors: Shofiya Yusri Salma , Hendy Mustiko Aji
      Abstract: This study aims to investigate some factors that might drive Muslims in Indonesia to get involved in a French brands boycott movement by examining the moderating role of brand judgment and counterargument. An online survey has been conducted to 1,063 respondents from all over Indonesia. The respondents are selected using the purposive sampling technique. The model is assessed using covariance-based structural equation modeling, which includes the assessment of measurement and structural model. An interaction moderation technique is applied to examine the effect of moderators on the structural model. This study shows that the French brand boycott is strongly affected by consumer animosity, perceived efficacy and subjective norms. Moreover, this study also found that the effect of animosity on boycott intention is dampened by brand judgment and counterargument. First, multinational companies are advised to be careful in creating a campaign. They should avoid sensitive words or the use of specific figures or places highly respected by Muslims. A sensitive campaign might spread hatred, and it is directly connected with the boycott movement based on history. Second, it is pivotal for multinational companies to focus more on product or brand values instead of controversial issues. Finally, multinational companies are also advised to strengthen brand love. When brand love is strong, it is difficult for them to stop patronizing the brand or even switch to other brands. Prior studies’ findings are still inconclusive in explaining some factors that lead to the success of a boycott call-to-action. Therefore, this study contributes to boycott literature by revealing the importance of brand judgment and counterargument to moderate consumer animosity and boycott intention link.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-29
      DOI: 10.1108/JIMA-04-2021-0128
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Predicting purchase behaviour of Indonesian and French Muslim consumers:
           insights from a multi-group analysis

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      Authors: Farah Syahida Firdaus , Ridho Bramulya Ikhsan , Yudi Fernando
      Abstract: This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used among Muslim consumers in Indonesia and France. A survey was conducted among Indonesian and French Muslim consumers who had bought Halal-labelled food products. The model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with multi-group analysis (PLS-MGA) to test specific differences between sample groups. All proposed hypotheses were accepted, except for the trust in purchasing behaviour. It was not significantly different in the two sample groups. The linkage from image to purchasing behaviour was not significantly related to the French sample group, and emotional value did not influence Halal-labelled food product purchase behaviour in the Indonesian sample group. The MGA results found a significant difference in spirituality, emotional value image and trust among Indonesian and French Muslim consumers. The guarantee of Halal food through a Halal label can fulfil the spirituality of Muslim consumers in carrying out Allah’s (SWT) command to consume Halal food, creating a product image, trust, satisfaction and emotional value that encourages positive buying behaviour. The finding shows that Muslim spirituality has extended the Islamic marketing literature to predict Muslim consumer behaviour. The company can emphasise in advertisements that the Halal-certified logo reflects the quality of products. To the best of the authors’ knowledge, this research is among the early study empirically confirming that spirituality and emotional value are critical domains to predict purchase behaviour between two different groups of Indonesian and French Muslim consumers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-10
      DOI: 10.1108/JIMA-05-2021-0169
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Religious affiliation and religiosity: do Islamic appeals in advertising
           lead to higher purchase intentions among Muslim consumers in Dubai'

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      Authors: Catherine Nickerson , Effrosyni Georgiadou , Anup Menon Nandialath
      Abstract: The purpose of this study was to investigate whether including an Islamic appeal in a culture-neutral product advertisement has a positive effect on consumer attitudes to the advertisement leading to higher purchase intentions while considering religious affiliation and religiosity as moderating factors of the relationship. Conditional process analysis was applied to examine the mediation of the relationship between ad version and purchase intention through attitude to the advertisement as well as the moderating role of religious affiliation and religiosity among 819 consumers within the Dubai market. The analysis in this paper revealed that including an Islamic appeal in an advertisement does not have a positive effect on attitude to the advertisement or purchase intention, neither for Muslim consumers in general nor for Muslim consumers with high levels of religiosity. Conversely, including an Islamic appeal has a significant negative effect on the purchase intentions of Christian consumers within the Dubai market, as well as on those consumers who did not state their religious affiliation. Marketers should reconsider the use of Islamic appeals in product advertising, especially in relation to the promotion of culture-free products within diverse expatriate populations such as that represented by the Emirate of Dubai. This study sheds light on the underexplored role of religious affiliation and religiosity in relationship to consumer behavior within the field of Islamic marketing in a major retail hub in the Middle East.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-10
      DOI: 10.1108/JIMA-10-2021-0332
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Halal tourism as a strategic option for South Korean tourism

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      Authors: Ajeng Puspa Marlinda , Faris Al-Fadhat , Bambang Cipto , Hasse Jubba
      Abstract: This study aims to investigate the opinion of a group of informants in Seoul – South Korea’s foremost destination – on the possibility of developing a halal tourism policy that is closer to the wishes of Muslim customers, which is also in line with Islamic principles. This research investigated the perceptions of 17 key informants. The data was conducted through interview about the possibility of developing an industry that is more in line with the lifestyle of Muslim tourists and more in line with halal criteria. This study shows that the idea is quite attractive, especially among Seoul tourism industry players and even the South Korean Government itself. Although the potential for halal tourism is recognized, its development is currently divided into three groups, namely, groups that support the development of the policy, groups that reject and groups who do not care about it. The research in this paper shows further developments from the studies that have been conducted in Djerba, Tunisia, that halal tourism carried out in Seoul, South Korea, has become a priority for the government through agencies/institutions/communities related to the halal industry.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-08
      DOI: 10.1108/JIMA-03-2021-0074
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Firms’ commitment to Halal standard practices in the food sector: impact
           of knowledge and attitude

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      Authors: Nurul Hudani Md Nawi , Puteri Hayati Megat Ahmad , Habibie Ibrahim , Norazah Mohd Suki
      Abstract: The purpose of this study is to examine the effect of knowledge and attitude on firms’ commitment to Halal standard practices in a developing nation’s food sector. Additionally, the moderating effect of gender on this association is explored. The partial least squares-structural equation modelling (PLS-SEM) technique is used to analyse the results of a self-administered questionnaire completed by 200 internal Halal executive officers of multinational corporations and small and medium enterprises in a developing nation’s food sector. The empirical findings reflect the significant role of attitude in influencing firms’ commitment to Halal standard compliance in the food sector and thereby contribute towards improving organisational performance. In more detail, male respondents were more likely than female respondents to have a favourable attitude toward Halal standards in the food industry. Additionally, a positive attitude can influence how employees are judged on their adherence to Halal standard processes. This encouraging outcome is the result of joint efforts by all government agencies, statutory bodies and private organisations involved in Halal practices. Halal food producers should engender greater commitment to Halal standard practices within the buyer–supplier relationship due to the crucial nature of Halal concerns in food production. They should place a premium on strategic planning to safeguard the integrity of Halal food for consumption. This study considerably advances the existing body of knowledge by applying the consumer decision model to explain the relationships between knowledge, attitude and firms’ commitment to Halal standard practices in the food industry of a developing nation, with gender serving as a moderating variable. The empirical findings addressed the research gap by offering noteworthy insight into a subject that has received minimal attention in prior studies.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-08
      DOI: 10.1108/JIMA-10-2021-0333
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Buying US products and services: religiosity, animosity, and ethnocentrism
           of young consumers

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      Authors: Sadiq , Muhammad Salman Ahmad
      Abstract: The aim of this empirical study is to examine how religiosity, animosity and ethnocentrism interact to influence judgment about US products and purchase actions of young consumers in a conservative Islamic country like Pakistan. Many studies have been conducted before in progressive Islamic countries such as Malaysia, Jordan, Turkey and Tunisia but not in conservative Islamic countries like Pakistan. A validated questionnaire derived from literature is used for data collection. Data were collected from 381 college students in four provincial capital cities of Pakistan (Karachi, Lahore, Quetta and Peshawar). Structural equation modeling is used to test the framework. This study reveals key significant cause and effect relationships like consumers religiosity on foreign product judgment, consumers animosity on foreign product judgment, consumers religiosity on ethnocentric tendencies of consumers, consumers ethnocentric tendencies on foreign product judgment and foreign product judgment on purchase action of consumers. This study attempts to add value to the existing literature on consumer behavior, especially the role of religiosity, animosity and ethnocentrism in young consumers. This study is the first of its kind on examining religiosity, animosity and ethnocentrism among young consumers in Pakistan. To the best of the authors’ knowledge, this study will guide the marketing managers to formulate appropriate strategies when targeting young consumers, especially when they decide to boycott US products.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-02
      DOI: 10.1108/JIMA-08-2021-0263
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Antecedents of giving charitable donations (Sadaqah) during the COVID-19
           pandemic: does Islamic religiosity matter'

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      Authors: Youssef Chetioui , Harit Satt , Hind Lebdaoui , Maria Baijou , Sara Dassouli , Sara Katona
      Abstract: This paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a theoretical framework in which attitude toward giving donations mediates the effects of perceived behavioral control, subjective norms and past behavior on giving charitable donations (Sadaqah). The authors also investigate the mediating effect of attitude toward giving donations and the moderating effect of Islamic religiosity in an emerging nation characterized by the dominance of the Islamic doctrine. Gender, age and income have been examined as control variables. Survey data from a sample of 377 respondents from Morocco were analyzed to test the hypotheses using structural equation modeling. The results indicate that past behavior, subjective norms, attitude toward giving donations and intention to donate are key predictors of giving charitable donation during the COVID-19 pandemic. This paper also confirms the mediating effect of attitude toward giving donations, e.g. subjective norms trigger positive attitude toward giving donations, which increases respondents’ donation frequency. The results also suggest a significant moderating effect of Islamic religiosity, e.g. individuals who feel themselves as highly religious are more likely to develop a favorable attitude toward giving donations and are therefore more likely to donate during the pandemic. The findings suggest practical and social implications for both academics and practitioners. As attitude, subjective norm, past behavior and intention are found to significantly influence giving charitable donations (Sadaqah), fundraising organizations should give serious attention on these factors to improve individuals’ charitable giving (Sadaqah). Such organizations should also consider the use of faith-based messages and religious morals when planning their advertising campaigns in majority-Muslim markets. Although preliminary studies have already attempted to provide knowledge about the factors influencing giving donations among both Muslims and nonMuslims, potential antecedents of giving donations (Sadaqah) during the COVID-19 pandemic have not been considered and are yet to be empirically investigated. This paper provides new perceptions on factors influencing giving donations on a majority-Muslim majority country where no zakat institution operates. Such findings can be useful for both academicians, fundraising organizations and policymakers in Morocco to promote charitable actions and boost its socio-economic affects.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-03-02
      DOI: 10.1108/JIMA-09-2021-0296
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Optimized distribution of halal products using tabu search

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      Authors: Dwi Agustina Kurniawati , Asfin Handoko , Rajesh Piplani , Rianna Rosdiahti
      Abstract: This paper aims to optimize the halal product distribution by minimizing the transportation cost while ensuring halal integrity of the product. The problem is considered as a capacitated vehicle routing problem (CVRP), based on the assumption that two different types of vehicles are used for distribution: vehicles dedicated for halal product distribution and vehicles dedicated for nonhalal products distribution. The problem is modeled as an integer linear program (ILP), termed CVRP-halal and nonhalal products distribution (CVRP-HNPD). It is solved using tabu-search (TS)-based algorithm and is suitable for application to real-life sized halal product distribution. Two approaches are used in solving the problem: exact approach (integer-linear program) and approximate approach (TS). First, the problem is modeled as ILP and solved using CPLEX Solver. To solve life-sized problems, a TS-based algorithm is developed and run using MATLAB. The experiments on numerical data and life-sized instances validate the proposed model and algorithm and show that cost-minimizing routes for HNPD are developed while ensuring the halal integrity of the products. The proposed model and algorithm are suitable as decision support tools for managers responsible for distribution of halal products as they facilitate the development of minimum cost distribution routes for halal and nonhalal products while maintaining the integrity of halal products. The model and algorithm provide a low transportation cost strategy at the operational level of halal products distribution while fulfilling the halal logistics requirement. To the best of the author’s knowledge, this is the first study that specifically deals with the CVRP of halal products distribution by proposing CVRP-HNPD model and TS-CVRP-HNPD algorithm. The proposed model and algorithm ensure the integrity of halal products along the distribution chain, from the warehouse (distribution center) to the retailer, while achieving lowest transportation cost.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-24
      DOI: 10.1108/JIMA-05-2020-0143
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Is halal universal' The impact of self-expressive value on halal brand
           personality, brand tribalism, and loyalty: case of Islamic hospitals

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      Authors: Hendy Mustiko Aji , Istyakara Muslichah
      Abstract: The purpose of this study is to examine the antecedents and consequences of halal brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic hospital visitors. Online questionnaires were distributed to 113 Muslim and 100 non-Muslim Islamic hospital visitors using a purposive proportional sampling technique. The structural equation modelling (SEM) method was used, which is appropriate for complex model testing. SEM was used for both the second-order model and multigroup analysis to compare Muslim and non-Muslim visitors. Self-expressive value was significantly affected by halal brand personality. Self-expressive value was a direct antecedent of brand tribalism, which affects brand loyalty. Brand tribalism positively affected brand loyalty. No differences between Muslim and non-Muslim visitors were found, indicating that halal is a universal concept, particularly in the hospital brand personality context. Islamic hospital marketing managers should empower visitors to build strong brand advocacy. These strategies may lead to new hospital visitors and can be achieved by creating user-generated content distributed via social media. User-generated content is a powerful form of brand advocacy, as non-customers do not view it as marketing. This study provides insightful empirical contributions to brand literature by showing that halal is a universal and inclusive concept, relatively accepted by consumers regardless of their religious background. This study also offers managerial insights for hospital policymakers in developing strategic programs to strengthen Islamic hospitals' halal brand personalities.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-24
      DOI: 10.1108/JIMA-10-2021-0327
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Understanding farmers’ decision-making to use Islamic finance through
           the lens of theory of planned behavior

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      Authors: Ali Abid , Shang Jie
      Abstract: This study aims to determine the non-economic factors that probably influence the Pakistani farmers to use Islamic finance for agricultural production. This paper analyzes the other religiosity and familial leadership constructs in the standard theory of planned behavior (TPB) model from the Islamic banking perspective. Data were collected from 233 farmers using snowball sampling techniques and partial least square structural equation modeling used for data analysis. An additional qualitative analysis was conducted of seven respondents through semi-structured interviews to deepen into knowledge about Islamic banking. The findings demonstrate that attitude, subjective norms, religiosity and familial leadership to use Islamic banking among the farmers play a primary motivating role in manipulating their behavioral intentions to use it. However, PBC negatively affected the behavior of farmers to use Islamic banking. This study highlights the importance of emotional attachment between the farmers and Islamic financial products according to Shariah law. Therefore, Islamic banks need effective strategies for the development of innovative products in the agricultural sector according to the Shariah principle. The research contributes to the area of Islamic banking, demonstrating that “familial leadership” significantly influences an individual’s behavior toward decision-making to use Islamic finance.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-16
      DOI: 10.1108/JIMA-10-2020-0324
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Effect of destination competitiveness attributes on tourists’ intention
           to visit halal tourism destination in Indonesia

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      Authors: Yuliani Dwi Lestari , Faridatus Saidah , Aghnia Nadhira Aliya Putri
      Abstract: This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the tourist perceived behavioral control, perceived value, trust and tourists’ intention to visit halal tourism destination in Indonesia. Quantitative data is collected by conducting an online survey. Using data from 244 Muslim respondents in Indonesia, this study applies a partial least square-structural equation modeling to test and estimate relationships among variables. The results show that perceived behavioral control, perceived value and trust directly influences the intention to visit halal tourism. Subsequently, supporting factors also directly affect the intention to visit halal tourism, whereas the other attributes of destination competitiveness that is core resources and attractors and destination management have an indirect relationship or act as mediating variable to the intention. Destination management performs as a driving force of intention to visit halal tourism through the three variables, namely, perceived behavioral control, perceived value and trust. Meanwhile, core resources and attractors only have an indirect relationship through trust. There are limitations of the data collection, the respondent of the survey in this study is Muslim tourist, for wider range of region the study should also be conduct not only for Muslim respondent but also non-Muslim respondent to get comprehensive data of halal tourism market in Indonesia. This study provides insights to the government and stakeholders about domestic tourist intentions toward halal tourism destinations. This study also makes some recommendations for elements that can be used to increase tourist acknowledgement of halal tourism, acquire the domestic tourist market and increase state revenue through halal tourism. This study has substantial implications; halal tourism in Indonesia has a promising economic future. The tourism industry is not only intended to increase government revenue but has also contributed to environmental sustainability. The study reveals the significance of destination management in halal tourism. Hence, to make Indonesia a leading country in halal tourism, Indonesia needs to fulfill the tourism destination competitiveness among others to implement sustainable tourism and enhance the infrastructure, promotion, services and environmental aspects. This study offers a framework model related to halal tourism focus on destination competitiveness as part of the knowledge contributions. Besides, the findings of the study can be the references for the stakeholders to take any strategic decision with regards to attract tourists’ intention to visit halal tourism destinations.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-10
      DOI: 10.1108/JIMA-12-2020-0368
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Antecedents and outcomes of memorable halal food experiences of non-Muslim
           tourists

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      Authors: Erose Sthapit , Peter Björk , Senthilkumaran Piramanayagam , Dafnis N. Coudounaris
      Abstract: This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal – combine with external factors in a restaurant setting – togetherness, experience co-creation and substantive staging of the servicescape – to effect memorable halal food experiences. The study also examined the relationship between memorable halal food experiences and place attachment. During the first week of August 2021, an online survey was used for data collection and shared on Amazon Mechanical Turk (Mturk) as well as sent to non-Muslim people known to the authors to have had halal food experiences in a tourism setting. A total of 293 valid responses were obtained. The results revealed that novelty seeking, authenticity, experience co-creation, substantive staging of the servicescape, togetherness and sensory appeal influence memorable halal food experiences. Furthermore, these experiences positively impact place attachment. This is one of the first studies to explore non-Muslim tourists’ memorable halal food experiences.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-08
      DOI: 10.1108/JIMA-08-2021-0271
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Qur’anic wisdom and the sustainability mind-set: deciphering the
           relationship

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      Authors: Noha El-Bassiouny , Yasmin Anwar Abdou , Dina El-Bassiouny , Ahmad Jamal , Jonathan Wilson
      Abstract: This paper aims to examine practical wisdom from the Islamic religion elaborating on how it pertains to the sustainability mind-set. The purpose is to assess whether the Islamic and sustainability mind-sets coincide and if so, how they do. The first two chapters of the Holy Qur’an were divided into parts based on the divisions in the exegesis by Abu Bakr Al-Jaza’eri. Next, a qualitative content analysis of the main sustainability themes in these chapters was conducted. The first stage of the content analysis involved the collection of Qur’anic verses related to the sustainability concepts. Following that, inductive interpretive analysis was conducted in the second stage of the content analysis, where key sustainability lessons within the agreed upon Qur’anic verses were extracted. The empirical study reported in this paper reveals 10 lessons from the examined Qur’anic text that pertain to the sustainability mind-set. Each of these lessons appears to foretell the wisdom behind the sustainability mind-set. This study contributes to the literature on sustainability and Islam in two ways. First, the analysis results in key lessons relating to sustainability, the majority of which were not covered in existing literature. Second, the research takes a holistic approach to finding commonalities between the sustainability mind-set and the Islamic mind-set, instead of focusing on a specific aspect of sustainability such as the environment.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-04
      DOI: 10.1108/JIMA-07-2021-0227
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Does religious knowledge level affect brand association and purchase
           intention of luxury cars' Case of the Lexus cars in Indonesia

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      Authors: Ririn Tri Ratnasari , Anniza Citra Prajasari , Salina Kassim
      Abstract: This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point. A sample of 159 respondents was taken from a population of Muslim consumers who live in Java province, Indonesia, and who have not had Lexus luxury car but have had other cars before. Using a quantitative research approach on primary data collected in several cities in Indonesia, the study adopts the partial least square as a method of analysis. The study shows that brand association positively and significantly influences Muslim consumers’ attitudes on luxury cars, in this case, the Lexus brand. More importantly, the level of religious knowledge among Muslim consumers is shown to significantly weaken the influence of consumer attitudes toward purchase intention on luxury cars. The study also shows that brand association has a significant influence on Muslim consumers’ purchase intention on luxury cars. This study only explores the consumers’ perceptions based on their income levels. Further details of the consumers when making purchases of the luxury cars are not being considered; this includes who the decision-maker is, gender and education level. There are several important implications that come from this study, especially on the risk of after-sales that will be experienced by luxury car owners, in this case, the Lexus brand. Luxury car manufacturers should show and highlight different characters in representing each variant or each type, to be more reflective of the intention and personalities of consumers who purchase luxury cars and not only to show the impression of owning the luxury cars. There are also social implications of this research where although middle- and high-income consumers do not always intend to buy luxury cars due to the role of religiosity that directs the Muslim consumers to evaluate whether it is really necessary to buy the luxury cars. There has been a gap in the literature in assessing the role of religious knowledge level in affecting brand association as well as purchase intention, especially from a quantitative research approach and particularly focusing on the Indonesian context. This study including in responsible consumption as a good customer, which is one of Sustainable Development Goals items.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-03
      DOI: 10.1108/JIMA-01-2020-0004
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Do young Muslim choose differently' Identifying consumer behavior in
           industry

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      Authors: Mohamad Rahmawan Arifin , Bayu Sindhu Raharja , Arif Nugroho
      Abstract: With a substantial Muslim population in the world, Indonesia has economic potential in halal products’ consumption. However, as new products develop, halal products need a specific marketing strategy since the consumers of this industry have unique characteristics. This study aims to examine consumer behavior toward halal products by examining how content quality, religious consciousness and brand awareness affect consumer buying behavior and consumer loyalty. This research uses a quantitative approach by surveying 1,429 young Muslim students in Indonesia. This research uses a structural equation model analysis to prove the relationship among the variables of this study. The results revealed that religious consciousness and content quality have a direct positive significant influence on consumer buying behavior. The indirect significant effect is also exhibited by brand awareness as a mediating variable. This paper also found empirical evidence that consumer buying behavior has a significant positive relationship with consumer loyalty. Besides, the significant positive relationship between consumer buying behavior and consumer loyalty is moderated by consumers’ gender. This study is restricted in young Muslim community from Islamic universities in Yogyakarta and Central Java, Indonesia. Besides that, this research is further restricted regarding the involved variables that is tested in proposed model. This concerns the involvement of content quality, religious consciousness, brand awareness, consumer buying behavior and consumer loyalty. The result would give an insight to marketing practitioners on formulating marketing strategy to attract much consumers on purchasing halal products and then expanding their business. This study further profound that religious-based products’ consumers have seem characteristics to conventional-based products, they need to be induced through rational approaches of appropriate content marketing strategy. This study gives an empirical proof to extended of stimuli-organism-respond model, which is held by many scholars as the primary theory in spelling out the consumer behavior. To the best of the authors’ knowledge, this research is the first study that attempts the using of such theory to capture the consumer behavior in halal industry. Besides, this study further serves a breakthrough on how does content marketing determine young Muslim consumers’ behavior.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-01
      DOI: 10.1108/JIMA-02-2021-0049
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Traceability technology, halal logistics brand and logistics performance:
           religious beliefs and beyond

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      Authors: Yudi Fernando , Ika Sari Wahyuni-TD , Ahmed Zainul Abideen , Fineke Mergeresa
      Abstract: The purpose of this study is to investigate the impact of Halal traceability technology usage on Halal logistics performance with a Halal logistics brand as a mediator. An online survey was conducted to gather responses from logistics service providers (LSPs), including strategic logistics units (manufacturing/brand owners) in Malaysia, which offer Halal logistics services. Halal traceability technology system and Halal traceability training are two critical domains to strengthen market recognition of Halal logistics brand for LSPs. The study found that the Halal logistics brand played a mediating role in connecting the usage of Halal traceability technology and logistics performance. The logistics industry needs to focus on Halal logistics services as a unique proposition. The ability of LSPs to build a Halal logistics brand thru traceability technology had created positive impressions for clients. LSPs must consistently engage in Halal training and remain technologically alert to build Halal brand value. Halal-based strategic branding will assist an LSP to stand out among its competitors. Even though Halal branding has been studied widely, little attention has been given to how the usage of Halal traceability technology can improve Halal logistics branding and logistics operational performance. The result suggests that LSPs need to build a Halal logistics brand and design a proper logistics business strategy to target Sharia compliance-oriented consumers.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-02-01
      DOI: 10.1108/JIMA-06-2020-0183
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Promoting as a product of Islamic finance to fund social causes for
           well-being of the underprivileged: evidence from Bangladesh

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      Authors: Nazamul Hoque
      Abstract: This study aims to look into the scope of exploring and promoting business zakah for the enhancement of the well-being of the underprivileged in society. This is mainly a qualitative research conducted using both primary and secondary data. Primary data have been collected from 34 business entrepreneurs in Bangladesh through semi-structured in-depth interviews. The secondary data have been collected from annual reports with a view to calculating business zakah of five business enterprises for providing an indicative picture of prospective volume of business zakah in Bangladesh. Finally, collected qualitative data have been analyzed thematically following the due procedures with a view to addressing the research questions. The findings reveal that around thirty five percent of sample entrepreneurs have used business zakah fund for fully and partially financing their social projects. It also reveals that on average annual business zakah fund amounts to nearly 144m BDT (around US$1.7m) per business enterprise. These findings bear clear witness that business zakah has extensive scope and promising prospect to be an instrument of financing social projects aimed at ensuring social well-being of the disadvantaged. The findings of this research can be used as a guide to promote business zakah to finance social programs aimed at ensuring the well-being of the underprivileged of all societies particularly of Muslim countries representing one-fourth of the world population. Exploring and promoting business zakah as an initiative of broadening the base of zakah is an innovative move and net addition to the literature of Islamic finance. It contributes greatly to the poverty alleviation movement in the sense that Muslim business entrepreneurs will now find their business zakah fund readily available to finance their social projects aimed at ensuring well-being of the impoverished.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-31
      DOI: 10.1108/JIMA-10-2021-0337
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Determinants to adopt conventional and Islamic banking: evidence from
           Indonesia

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      Authors: Junaidi Junaidi , Suhardi M. Anwar , Roslina Alam , Niniek F. Lantara , Ready Wicaksono
      Abstract: This paper aims to investigate how extrinsic and intrinsic religiosity influences the mediator variables, such as consumers’ brand image and materialism in the Indonesian banking sector (e.g. conventional and Islamic). It also examines how mediators influence consumers’ preferences. The sample consists of 575 bank consumers. The experiment method was used to test the research hypotheses through three studies. The empirical results indicate that religiosity positively affects consumers' decision-making process, precisely when bank products are based on Islamic principles. Furthermore, consumers' brand image and materialism partially mediate religiosity and consumers’ preferences. This study was limited to Indonesian bank consumers. Therefore, future study is needed to analyze cross-region. Bank managers and regulators need to enhance Islamic banks' products and services and the varying principle between conventional banks. They also need to enlighten consumers from the perspective of business and religiosity. This study contributes to consumers’ behavior literature and the decision-making process of developing and testing a model of religious determinants of consumer preference toward bank products.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-28
      DOI: 10.1108/JIMA-03-2021-0067
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Innovations in entrepreneurial marketing dimensions: evidence of Halal
           food SMES in Ghana

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      Authors: Wisdom Apedo Deku , Jiuhe Wang , Narain Das
      Abstract: Small and medium enterprises (SMEs) do not need only traditional marketing strategies in the dynamic business environment of the manufacturing sector. Entrepreneurial marketing dimension (EMD) is an alternative marketing approach for SMEs. Therefore, this paper aims to investigate whether EMD innovation has a positive and significant effect on SMEs performance on Ghanaian Halal food and beverages. Correlative descriptive research method was used and 432 questionnaires with five-point Likert scale were distributed among owners-managers of manufacturing sectors of Ghanaian Halal food and beverages SMEs producers were chosen by a simple random sampling method. Structural equations modelling structural equations modelling techniques was used to analyse data. The result of data analysis indicates a positive and significant effect of EMD on manufacturing SMEs performances of Halal food. Nevertheless, the effect of EMD on the production performance of the aforementioned companies is confirmed positive. The findings also show that production performances of Halal food SMEs result in their financial performance. The study’s sample is limited to Halal food SMEs manufacturing in Ghana. More research can be done investigating this relationship from different sectors and in Islamic and non-Islamic countries. This research implies that Halal food SMEs manufacturing producers in a country is imperative in Muslim-minority countries. This study gives a benchmark for the non-Muslim-majority countries which endeavour to embark on the Halal SMEs manufacturing food. Muslim-minority countries that envision to succeed in the global Halal market could emulate Ghana’s approach in branding itself as a recognised non-Muslim-majority country in producing Halal foods. This can be done by implementing innovative, proactive, opportunist, risk-taking and customer-oriented initiatives to achieve better market and innovative performances and higher profits. This paper fills a knowledge gap by presenting the first comprehensive overview of Halal food SMEs manufacturing performance research that enhances the ongoing discussion in hospitality, entrepreneurship and marketing fields in Islamic and non-Islamic contexts.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-21
      DOI: 10.1108/JIMA-03-2021-0098
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Segmenting Umrah performers based on outcomes behaviors: a cluster
           analysis perspective

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      Authors: Islam Elgammal , Ghada Talat Alhothali , Annarita Sorrentino
      Abstract: Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of Ramadan is much rewarded. Although the kingdom of Saudi Arabia is hosting this event each year, studies that focus on exploring the Holy Mosque visitor segments are scarce. This study aims to explore and describe the marketing segments of Umrah performers relative to their Umrah experience inside the Holy Mosque of Makkah. Most specifically, this study aims to explore segments of Umrah performers based on their perception of servicescape, hedonic and convenience value and the visitors’ outcome behaviors [i.e. intention to revisit and positive word of mouth (PWOM)]. Mixed-method techniques of data collection [i.e. self-administered questionnaires (n = 278) and short discussions (n = 10)] were used. Cluster analysis is used for data analysis. The findings revealed four clusters of Umrah performers: real, occasional, rational and passionate performers. This study is a first attempt to target pilgrims based on their experience with the servicescape during the organized religious event; despite its exploratory nature, it reveals interesting insights that will be useful for managers and scholars. Although the study helps to enrich the existing knowledge on visitors’ experience and proposes some implications for practitioners, it does have some limitations. First, convenience sampling was used, and hence the findings cannot be generalized. Second, the limited period of observation did not allow the authors to provide a complete picture of the pilgrims’ behavior; for this reason, the study findings partially describe the phenomenon. Another limitation is related to the difficulty of approaching respondents from Asia or South East Asia although they constitute a significant percentage of the total Umrah performers every year; this is because of the language barrier as data was collected from only English and Arabic speakers. Hence, to overcome these limitations, it is suggested that future studies could be expanded to target Asian respondents and perhaps other nationalities; and could be undertaken in other religious contexts. Moreover, an interesting future study could be carried out to compare the same model during other religious events. Added to that, another growing area of research could be approached by researchers, such as the impact of pilgrims sharing their experiences on influencing E-PWOM. The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah performers assists destination managers, policymakers and local firms involved in managing this mass event to identify effective marketing decision-makers, business strategies and policymakers to satisfy the needs of these visitors (Disegna et al., 2011). Particularly, the identification of the key characteristics of these visitors can help destination marketers to develop a marketing mix that suits the needs of each cluster (Smith et al., 2014). Despite that the performers’ main motivation is the religious purpose, marketing strategists can attract the attention of these visitors to visit other religious, cultural and heritage sites in the country. Encouraging the visit to other tourist spots in Saudi has several impacts on nourishing the economy and the community. Tourism in Saudi could encourage entrepreneurs to start new ventures to satisfy the need of visitors to the country. Small-medium enterprises could benefit from tourism as they could target market niches in which leader companies are not serving. For instance, hand-made souvenirs are one of these industries that could grow to satisfy the need of visitors. The results contribute to the literature of event segmentation by identifying visitors’ profiles to rarely investigated destinations. The findings reveal several implications for policymakers and stakeholders.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-18
      DOI: 10.1108/JIMA-01-2021-0004
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Determinants of Muslim consumers’ halal cosmetics repurchase intention:
           an emerging market’s perspective

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      Authors: Shadma Shahid , Mohammad Ashraf Parray , George Thomas , Rahela Farooqi , Jamid Ul Islam
      Abstract: Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products. The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software. The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions. Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-17
      DOI: 10.1108/JIMA-08-2021-0265
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • The perception of success in the halal market: developing a halal
           entrepreneurship success scale

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      Authors: Mohamed Salaheldeen , Mohamed Battour , Muhamad Azrin Nazri , Ummi Salwa Ahmad Bustamam , Azreen Jihan Che Mohd Hashim
      Abstract: The purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success. A sequential mixed methodology was used to develop the Halal entrepreneurship success scale (HESS). The qualitative phase began with a literature review to gain insights into (Halal) entrepreneurship success and identify gaps. Ten respondents were then interviewed to understand how they perceive success. The scale items were then generated based on insights from the literature and the interview findings. The quantitative phase was carried out in two cycles. In the first cycle, a questionnaire was developed and pilot data were collected from a representative sample of 100 respondents. In the second cycle, the revised scale was tested on 300 respondents to confirm its final items and dimensions. Exploratory factor analysis and confirmatory factor analysis were used in the quantitative phase. The final HESS scale contains 24 items divided into four dimensions: Islamic success (seven items), economic success (six items), social success (five items) and environmental success (six items). This scale is perhaps the first to measure entrepreneurial success in its association with religion. It is expected to be a useful contribution to entrepreneurship theory and the Halal industry. The paper presents a foundation for future works on how to define the measures of success of Halal entrepreneurs.
      Citation: Journal of Islamic Marketing
      PubDate: 2022-01-11
      DOI: 10.1108/JIMA-10-2021-0341
      Issue No: Vol. ahead-of-print , No. ahead-of-print (2022)
       
  • Journal of Islamic Marketing

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