Subjects -> BEAUTY CULTURE (Total: 22 journals)
    - BEAUTY CULTURE (20 journals)
    - PERFUMES AND COSMETICS (2 journals)

BEAUTY CULTURE (20 journals)

Showing 1 - 19 of 19 Journals sorted alphabetically - Revista Eletrônica de Moda     Open Access  
American Journal of Cosmetic Surgery     Hybrid Journal   (Followers: 9)
Australian Advanced Aesthetics     Full-text available via subscription   (Followers: 4)
Corps et culture     Open Access   (Followers: 4)
Critical Studies in Fashion & Beauty     Hybrid Journal   (Followers: 14)
Dress     Hybrid Journal   (Followers: 13)
Fashion and Textiles     Open Access   (Followers: 20)
Flavour and Fragrance Journal     Hybrid Journal   (Followers: 5)
Ground Breaking     Open Access   (Followers: 1)
Instyle     Full-text available via subscription   (Followers: 1)
International Journal of Cosmetic Science     Hybrid Journal   (Followers: 11)
Materiali di Estetica     Open Access  
Media, Culture & Society     Hybrid Journal   (Followers: 47)
Mind Culture and Activity     Hybrid Journal   (Followers: 10)
Parallax     Hybrid Journal   (Followers: 11)
Professional Beauty     Full-text available via subscription   (Followers: 8)
Science as Culture     Hybrid Journal   (Followers: 13)
The Rose Sheet     Full-text available via subscription   (Followers: 2)
Transactions of the Burgon Society     Open Access   (Followers: 2)
ZoneModa Journal     Open Access   (Followers: 2)
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ZoneModa Journal
Number of Followers: 2  

  This is an Open Access Journal Open Access journal
ISSN (Online) 2611-0563
Published by Università di Bologna Homepage  [34 journals]
  • Editorial

    • Authors: Daniela Calanca, Simona Segre Reinach
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13286
      Issue No: Vol. 11, No. 1 (2021)
  • Mediatized Fashion: State of the art and beyond

    • Authors: Mariachiara Colucci, Marco Pedroni
      Abstract: The concept of mediatization concerns the role and influence of the media in both society and the fields of cultural production. Fashion has witnessed several processes of mediatization, exemplified by the rise of fashion bloggers and influencers and the emergence of several online activities — e.g., broadcasting fashion shows — alongside or in place of those that previously took the form of face-to-face interaction. Such a mediatization has then accelerated rhythms of fashion communication imposed by the new digital environment. Moreover, thanks to the role of legacy and digital media, fashion as a cultural industry has been increasingly able to fuel global social imaginaries. This article briefly reviews the state of the art of studies on mediatization in the field of fashion, with a focus on the role of fashion brands. The essay also considers the Covid-19 pandemic as an accelerator of digitization processes, and proposes a number of valuable questions to investigate the future of mediatization in fashion. First, how do fashion brands, whether mass-market or high-end, interface with their audience, advertise their products, reach their targets, finalize the sale, and retain consumers' Second, how has digital technology changed the format and meaning of fashion shows and catwalks' Thirdly, how do fashion brands cooperate with, defend themselves against or exploit new digital intermediaries such as bloggers, influencers and content creators' Finally, how do brands pursue the quest for authenticity, as a value and a rhetoric construction, through digital channels' The contributions of this special issue provide, through the study of empirical cases, elements to answer these questions.
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13118
      Issue No: Vol. 11, No. 1 (2021)
  • The Alt-Right and the Mobilization of Brand Affect: New Balance and
           Neo-Nazis’ Athleisure Affiliations

    • Authors: Rebecca Halliday
      Pages: 1 - 14
      Abstract: This article probes American sportswear manufacturer New Balance’s reputational and public relations crisis, which resulted from an executive’s statement of support for Donald Trump’s US-focused trade policies in the aftermath of the 2016 presidential election. Reported consumer backlash to New Balance’s apparent alliance with Trump was exacerbated when neo-Nazi publication The Daily Stormer penned an editorial appropriating New Balance as “the official shoes of White people.” Using theories of affect in social media and consumer culture as a framework, I situate the New Balance case within the current culture wars as enacted in politicized social media threads, as well as prior instances in which alt-right groups have attempted to co-opt sportswear brands’ cultural associations in the service of extremist politics. Performing manual inductive content analysis on a sample of tweets from before the publication of the editorial (n=100) and after (n=77), I illuminate a polarized political division between users in terms of their backlash or endorsement of New Balance’s stance, which correlates with stated anti-Trump or pro-Trump positions, and articulate how users position themselves in terms of a consumer/customer relation to New Balance as brand, while sneakers become a material outlet for consumers to enact their discontent in a mediatized forum.
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13185
      Issue No: Vol. 11, No. 1 (2021)
  • Space, Time and Catwalks: Fashion Shows as a Multilayered Communication

    • Authors: Vittorio Linfante, Chiara Pompa
      Pages: 15 - 42
      Abstract: Fashion shows - the key moment in the fashion communication system - have become a privileged setting for experimenting with new communication languages that implement multifaceted and multi-channel strategies, poised between innovation and tradition. Fashion shows always could read and interpret the spirit of the times in different eras, transforming and shaping themselves into different formats each time while always remaining true to themselves. The article investigates the different contemporary forms of the catwalks, whether real or virtual, implemented due to the digital acceleration witnessed during the Covid-19 social distancing period. In this context, the fashion shows define new communication forms and strategies that are no longer limited to the “here and now” but expand space, thanks to the possibility of remote participation and time, by amplifying the whole concept: the catwalk-event become amplified with the inclusion of a pre, a during and a post. The time expands thanks to communication strategies that increasingly stage the phases that precede the fashion show (the creative process, the backstage, the work in progress), but also the subsequent phases, those of storytelling and narration, formerly the prerogative of a few privileged journalists, now shared storytelling, in which designers directly tell and explain their point of view, both through traditional narrative forms (such as interviews) and through forms of interaction typical of digital (such as gaming, sharing and Instagram live).
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13100
      Issue No: Vol. 11, No. 1 (2021)
  • Phygital Retailing in Fashion. Experiences, Opportunities and Innovation

    • Authors: Valeria M. Iannilli, Alessandra Spagnoli
      Pages: 43 - 69
      Abstract: The digital and technological transformation, whose effects have profoundly influenced the last two decades, and which has recently undergone a sudden acceleration, changed how fashion brands produce, sells and communicate and also how individuals come into contact with fashion, experience, share, and “consume” it.  Within this framework, fashion has progressively embraced and incorporated technologies in the retail system opening up to new opportunities in terms of communication and distribution strategies, pushing towards an increased integration between physical and digital systems. In the light of current consumer dynamics, the omnichannel approach is evolving into a phygital one, with the progressive merging of the material and digital dimensions. Retail spaces are undergoing a process of proliferation and integration of channels, multiplication of messages and narratives, increase of services resulting in a new "augmented" scenario.   Assuming a design perspective, the paper aims to investigate the nature and the impact of digital transformation in fashion retailing, with a focus on in-store technologies and their relationship with spaces and the customer journey, identifying, starting from the most recent fashion retail concepts, some possible scenarios and innovation trajectories. 
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13120
      Issue No: Vol. 11, No. 1 (2021)
  • Post-Digital Fashion: The Evolution and Creation Cycle

    • Authors: Selma Pereira , Marcos Adérito Fernandes
      Pages: 71 - 89
      Abstract: In the face of the Covid-19 pandemic, the fashion industry was surprised and quickly had to adapt to digital media. However, the relationship between fashion and the multiplicity of screens is not new. Fashion emerged and took its first steps with Cinema, in Modernity. Although there are times when these two systems are further apart from each other, the alliance survived. To analyse contemporaneity, we take as main reference the studies of Gilles Lipovetsky, and his reflections on aesthetic capitalism. The fashion system has many Western fields of life, including art and technology. In this article we discuss how this relationship of fashion adapts and develops with aesthetic capitalism and post-digital art while we analyse representative artefacts from/about fashion. We propose to put the recent digital fashion artefacts in dialogue with post-digital aesthetics theories, discussing the blurred boundaries between the digital and the post-digital, and proposing the instantiation of a post-digital creation cycle applied to fashion artefacts. 
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13121
      Issue No: Vol. 11, No. 1 (2021)
  • Out of the Boardroom and into the Showroom: Shifting the Brand Digital
           Conversation from Emotional Response to Awareness

    • Authors: Marta Martina
      Pages: 91 - 108
      Abstract: In the contemporary digital environment, brands are modelling their communication strategies on values typical of the corporate world and thus creating a widened narrative which transforms emotional storytelling into something more oriented towards authenticity, reputation and ethics. An insight into where your jeans were packaged or the tags on your trainers were made, a glimpse inside the factories where raw materials are transformed into products, a guide to every step of the process by which fishing nets recovered at sea are recycled into items of clothing---these are just a few examples of what today might be termed "project storytelling": manufacturing information as narrative, sustainability in action to sidestep accusations of greenwashing. Brands are becoming more and more aware of the need to present a transparent creative process in all its phases, as well as to involve the consumer in the dialogue. In this brave new world, there are many admirable examples of brands at which the traditional rhetoric of the fashion narrative (more closely linked to aspirational and purely aesthetic imaginaries) has given way to a total honesty and a commitment to customers and, above all, younger generations, who are ever more concerned with questions of ecology, inclusivity and sustainability.
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13119
      Issue No: Vol. 11, No. 1 (2021)
  • Sustainable Luxury in South Africa: The Twyg Platform

    • Authors: Enrica Picarelli
      Pages: 109 - 124
      Abstract: This article investigates the digitisation of ethical luxury in South Africa, focusing on the case study of the media company Twyg. Twyg’s online platform and social media accounts, particularly Instagram, participate in the production and circulation of a discourse on developmental fashion informed by principles of circularity and respect for diversity. The article discusses the communication strategy that Twyg employs to construct a positive discourse around luxury brands as drivers of a specific South African model of sustainability that pursues quality and craftsmanship, while preserving a local circular economy. The article is based on the author’s interviews with Twyg’s founder, Jackie May, and on cultural analysis of the materials published on the platform and Instagram channel. The discussion on sustainability builds on luxury studies, slow fashion studies, and the current debate on decolonialism, making a contribution to the literature on digital luxury in the global South. In particular, it expands the study of small independent actors, offering a reading that complements the more mainstream focus on big brands and international stakeholders.
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13101
      Issue No: Vol. 11, No. 1 (2021)
  • 1951: The First Italian High Fashion Show. Conference Report and Interview
           to Neri Fadigati

    • Authors: Ylenia Caputo, Flavia Piancazzo
      Pages: 125 - 131
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13198
      Issue No: Vol. 11, No. 1 (2021)
  • The Value of Unfashionable Fashion. The Management and Evaluation of
           Unsold Goods according to Fashion Cycle and Circular Economy

    • Authors: Luca Fabbri
      Pages: 133 - 146
      Abstract: The fashion system has very often worked without taking very much attention to unsold goods and not used raw materials. The product life cycle is usually very short and products lose their value very fast as every season fashion is forward-looking. Discount shops and outlets are the final step where the past seasonal collections are on sale but sometimes it can happen that goods are destroyed in order not to damage the brand value and exclusivity. This behaviour is not very sustainable anymore. Nowadays this situation is changing and a new approach to this issue is arising. Brands have understood how important brand heritage is and they have started to collect and preserve their past. For many companies recycling and upcycling strategies are becoming more and more common and they offer this new product proposal to the market as a new trend to preserve our planet. On the other side, consumers are changing their shopping and consumption habits. Second-hand shops and websites like Vestiare Collective seem to be the evidence that a new culture and way of thinking is arriving.
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13201
      Issue No: Vol. 11, No. 1 (2021)
  • F for Fashion: A Collaborative and Multidisciplinary Project on Fake and

    • Authors: Giulia Caffaro
      Pages: 147 - 150
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13122
      Issue No: Vol. 11, No. 1 (2021)
  • Sofia Gnoli (a c. di). Ephimera. Dialoghi sulla moda. Electa 2020

    • Authors: Daniela Calanca
      Pages: 151 - 152
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13124
      Issue No: Vol. 11, No. 1 (2021)
  • Maria Antonia Barucco, Fiorella Bulegato, Alessandra Vaccari (a c. di).
           Remanufacturing Italy. L’Italia nell’epoca della postproduzione.
           Mimesis Edizioni, 2020

    • Authors: Rosa Chiesa
      Pages: 153 - 157
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13103
      Issue No: Vol. 11, No. 1 (2021)
  • Orsola de Castro. Loved Clothes Last. Penguin Random House UK,

    • Authors: Nadica Maksimova
      Pages: 159 - 163
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13280
      Issue No: Vol. 11, No. 1 (2021)
  • Design! Oggetti, processi, esperienze

    • Authors: Elena Fava
      Pages: 165 - 170
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13102
      Issue No: Vol. 11, No. 1 (2021)
  • Lucia Mauri and Lorenzo Malavolta. Intrecci Etici, La rivoluzione della
           moda sostenibile in Italia. LUMA video, 2021

    • Authors: Nadica Maksimova
      Pages: 171 - 175
      PubDate: 2021-07-21
      DOI: 10.6092/issn.2611-0563/13190
      Issue No: Vol. 11, No. 1 (2021)
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