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Komunika
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This is an Open Access Journal

Open Access journal
ISSN (Print) 2615-112X - ISSN (Online) 2615-5206
Published by IAIN Raden Intan Lampung

[26 journals]

Management Of Influencer Expression Regarding Vaccination Communication On
Instagram
- Authors: Rama Kertamukti
  Abstract: Middle January 2021, the death toll related to the Covid-19 pandemic reached 2 million people, and nearly 26 thousand people were recorded in Indonesia. The struggle of the Indonesian government to reduce the number of victims of COVID-19 by bringing the Sinovac vaccine and vaccinations to the community. Pros and cons occur in response to the covid-19 Vaccination with this Sinovac vaccine. The government's public communication strategy through influencers with many followers on Instagram is an option. The election of Instagram as Social media for vaccination communication is because Instagram is the most up-to-date social media, and it is easy to provide understanding because it involves information in the form of visuals and text to the public. In carrying out vaccination communications, these influencers create messages or information that are organic or organic. Amplified Word of Mouth so that vaccination communication can reach the community simultaneously. The subjects studied in this study were influencer accounts (@arielnoah and @dr. Tirta) which were selected by purposive sampling with qualitative research using the literature review method. The results showed that the influencers in each post on vaccination communication activities in the form of distributing content and information in the feed room, likes, and giving comments showed that vaccination communication activities carried out identity politics. Influencers on Instagram understand health and responsibility. The results of this study provide an overview of how influencers on their Instagram carry out impression management to convince the public that vaccines are safe and try to refer to the government's public campaign regarding covid-19 Vaccination.
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.14047
  Issue No: Vol. 5, No. 2 (2022)
Therapeutic Communication of Kiai and Mental Cadres as Media for Mental
Health Resilience for People with Mental Disorders During the Covid-19
Pandemic
- Authors: Sri Wahyuningsih
  Abstract: The increasing number of ODGJ during the Covid-19 pandemic was due to a lot of pressure coming from outside and inside, including genetic factors, environmental factors, and psychological factors. What makes people most depressed during a pandemic is environmental factors because the economy is declining, losing their jobs causes people to be stressed and ultimately depressed. The purpose of this research is to find out, analyze, explore the Therapeutic Communication of Kiai and Mental Cadre as a Media for Mental Health Resilience for ODGJ in the Covid-19 Pandemic Period. This research method is descriptive qualitative with a single instrumental case study approach. The research subjects are Kiai and mental cadres, the object of the research is the therapeutic communication of Kiai and mental cadres as a medium for mental health resilience for ODGJ during the Covid-19 pandemic. Using purposive sampling, the informants were selected according to the research objectives. Data collection techniques are using interviews, observation, documentation, audio-visual materials, literature review. The data analysis technique uses data reduction, data display, and drawing conclusions. The data validity technique uses source triangulation, method triangulation, and member checks. The research location is in Bangkalan, the Bani Amrini mental institution. The results of the research are that in the resilience of ODGJ during this pandemic, Kiai and mental cadres use therapeutic communication, including communication based on Islamic religious therapy, therapeutic communication based on work activities, daily communication-based therapeutic communication, and hydro- or water-based therapeutic communication. The theory used in the analysis of the results of this research is George Herbert Mead's Symbolic Interaction Theory with the concepts of mind, self and society.
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.14148
  Issue No: Vol. 5, No. 2 (2022)
Influence Covid-19 Disinformation Against Panic- Buying Attitudes in
Family Whatsapp Groups
- Authors: Damar Agung Khrisna Wibawa, Windhiadi Yoga Sembada, Puri Bestari Mardani
  Abstract: This study aims to determine how much influence the distribution of disinformation in the family whatsapp group has on the panic buying attitude of middle-aged housewives in South Jakarta. With the rise of panic buying actions that occurred during the period leading up to the strict PSBB period in April 2020, researchers wanted to see if there was an influence on the use of social media, especially WhatsApp, which had increased since this pandemic happened. The method used in this research is quantitative with explanatory type. Information Integration Theory from Martin Fishbein is the theory chosen by the researcher in this research. The sample in this study amounted to 204 middle-aged housewives living in South Jakarta, which were divided based on the proportion per district using a purposive sampling technique. The results of this study found a very strong relationship and influence between the distribution of disinformation in the family whatsapp group and the panic buying attitude of middle-aged housewives in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta.
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.12608
  Issue No: Vol. 5, No. 2 (2022)
Solopos Media Group Branding Strategy Through The Solopos Goes To Campus
Program
- Authors: Anisa Pratiwi Nurhayati, Abraham Zakky Zulhazmi
  Abstract: The digital era has caused many fundamental changes in the world of communication. There are big challenges as well as opportunities that must be faced by the conventional mass media industry in order to survive. One of the conventional media that is affected by the flow of digitization is Solopos. As a regional newspaper published in Solo in 1997, Solopos also tries to adapt to technological developments. In its development, to continue to survive in the midst of increasingly fierce competition in the mass media industry, Solopos Media Group carries out branding through organized events. One of the events held by Solopos is Solopos Goes to Campus. This study intends to describe the Solopos Media Group branding strategy through the Solopos Goes to Campus program. This research uses descriptive qualitative method. Data was collected through observation, interviews, and documentation. In order to test the data validation, this research uses source triangulation technique. The theory used is the theory of Sicco Van Gelder's branding strategy (2005). The results showed that the Solopos Media Group in building branding as a conventional mass media that had been transformed into digital media was carried out through the Solopos Goes to Campus activity. Through this activity, Solopos wants to present an image as a mass media that is close to young people so that it can reach this market share.
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.14163
  Issue No: Vol. 5, No. 2 (2022)
Sangiang Anyer Island Tourism Communication Strategy as a Nature Tourism
Park
- Authors: Dwi Nurina Pitasari, Annisarizki Annisarizki, Bella Rosalia
  Abstract: Sangiang Island has good potential as a tourist destination that can generate income for regional development but it is unfortunate that there is no tourism communication strategy, potential identification and good management on this island. The aim of the research is to identify the potential and challenges of developing natural tourism that belongs to Sangiang Island as a Natural Tourism Park (TWA) so as to be able to formulate a marketing communication strategy for Sangiang Island. The method used is descriptive qualitative with data collection techniques through observation, literature studies and interviews. This study uses a SWOT analysis. The results showed that the identification of Sangiang Island's tourism potential was natural tourism, marine tourism, cultural tourism and educational tourism.Keywords: Tourism Communication, Sangiang Island, SWOT analysis
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.14074
  Issue No: Vol. 5, No. 2 (2022)
Wonderful Indonesia Campaign As Indonesia’s Nation Branding On
Digital Media
- Authors: Raesita Rakhmawati Rosadi, Gunawan Wiradharma, Melisa Arisanty
  Abstract: Social media’s influence on purchasing decisions is on the radar of a multitude of industries worldwide and the tourism industry is no exception. Social media today is become a tool for countries in the world to promote tourism in their countries. Nation branding is a method for countries to differentiate and distinguish themselves from other countries around the world through branding. This phenomenon allowing countries to compete with each other to attract tourist from all over the world. Thus, every country needs special identity and uniqueness that differ a country from another. Indonesia is one of many countries that have been started a nation branding campaign that called ‘Wonderful Indonesia’ in 2011. Head of Ministry of Tourism of Republic Indonesia Arief Yahya stated that, in 2020 Indonesia have targeted 20 million of foreign tourists to come to Indonesia with a projected foreign exchange earnings of 18.5 billion USD (kemenpar.go.id). This study found that Wonderful Indonesia Campaign has been communicated through digital media (Website, Facebook, Instagram, Twitter, and YouTube). This study describes the channels that were utilized to promote the campaign and gives inputs to optimize the technical and content used in the campaign media.
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.13514
  Issue No: Vol. 5, No. 2 (2022)
Village’s Website Development Model As Information Media In
Pesawaran District
- Authors: Hestin Oktiani, Eka Yuda Guna Wibawa
  Abstract: Lampung Province adopts rural development with the smart village concept as a leading development program based on information and communication technology. In this concept the website has a strategic position in village development. Law Number 6 of 2014 concerning Villages and Government Regulation Number 34 of 2014 mandates village governments to provide the best possible public services and information to the community. Pesawaran District is an area where the village website is developing well. In 2018 there were 58 villages that had the desa.id domain and in 2020 there were 133 of the 148 villages. There are 30 villages that already have an active village website using the domain name desa.id. This is the result of implementing the village website development model carried out. The development model is the various efforts and policies as well as the synergy of various parties in managing the village website. Based on the results of interviews, observation and documentation search, it is known that the village website development model in Pesawaran District involves several parties, namely the Pesawaran Office of Communication and Information, village website operators, villagers and external parties. The Office of Kominfo Pesawaran as an external agent of change becomes the center of the relationship pattern in the model and is involved in the entire series of village website development processes, starting from the socialization process, licensing, management, monitoring and evaluation of village websites. There is an active role of ASN of the Ministry of Communication and Information which uses various media as a means of socialization and consultation. Other external agents have not been heavily involved. Internal agents of change, namely the village head, operators, and residents, greatly determine the sustainability of the website, but it is not optimal. There are still obstacles in developing village websites as part of smart village development.
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.14265
  Issue No: Vol. 5, No. 2 (2022)
Community Media and Communitarianization of Dakwah Radio Rodja 756 Am
- Authors: Canra Lubis, Rosidi Rosidi
  Abstract: This research wants to prove that communication with community radio media has an important place to gain space in the hearts of the community in an effort to broadcast Islamic da'wah. It turns out that according to the theory used in this study, the application of bottom-up da'wah is able to practice sunnah Islamic values in the family environment, the community around the Rodja radio location. The presence of this radio is able to foster religious awareness, become a source of knowledge for mankind in general and especially for Muslims.
  If media such as radio and television are used to advocate and educate people in the way of Allah SWT, it will benefit people wherever they are, but for non-Muslims, a complete understanding of Islam.
  This research is a type of field research, using qualitative methods, with a philosophical and historical approach. The main source of this message is data related to its role and radio Rodja's religious activities. Besides that, it is also supported by previous research data which is complemented by books, magazines, and related documents. This data was collected through interviews, documents, notes, and social, psychological and communication uses.
  PubDate: 2022-12-31
  DOI: 10.24042/komunika.v5i2.13100
  Issue No: Vol. 5, No. 2 (2022)