Authors:Jack Ogembo; Cellyne Anudo, Benard Kodak Abstract: This is a study of a Luo popular song track entitled Nitiere Nyako Moro (There is a Certain Girl) by Amiso Thwango. The objectives of the study are to demonstrate the aesthetic effects in music; identify instances of gender discrimination among the Luo society and to analyse the song as a literary narrative. Through qualitative method, the song was transcribed, translated and critically analysed. The investigation was conducted following structuralist and narratological theories. Where necessary, the entailed signs and symbols were given semiotic interpretations. Broad narrative structures were identified and examined in order to bring forth their creative significance in the text. The study revealed that the Ohangla musician used signs, symbolism and metaphors as motifs that emphasized how beautiful Akoth is. Moreover, the musician employed divergent linguistic and literary techniques to make music a creative art exhibiting fictional features of the narrative. Through this song, a complete story that develops characters that grow in attitude from naive infatuation with the love for Akoth to mature appreciation that love is perceived as something that can impair one’s judgement and can therefore not be trusted is brought to perspective. PubDate: Mon, 07 Nov 2022 00:00:00 +000
Authors:Elizabeth Ochola Abstract: Social media has changed how non-profits and social movements mobilize citizens and amplify their engagement in advocating for social justice and change through framing and dissemination of key messages. Buyer Beware, a non-profit organization in Kenya, has created a platform to inspire citizen journalism and engage the public to fight corruption using social media. This study analyzes how an anti-corruption campaign by Buyer Beware dubbed #STOPTheseTHIEVES has been used to mobilize Kenyans to speak up against corruption and spur action from law enforcement authorities to investigate suspects and apprehend those found culpable. Using qualitative content analysis, data from relevant tweets and Facebook posts were purposively selected and analyzed in order to identify the key messages. Additionally, video posts were also transcribed and analyzed and in-depth interviews conducted with select key informants. The findings reveal that twitter and Facebook are effective alternative tools for diffusion of information to mobilize and influence collective action. Besides, the study reaffirms the empowering role of citizen journalism and the growing relevance of social media as tool for raising voices against social ills albeit with the possible risk of unfair public image lynching. The study contributes to the practical understanding of how non-profits are increasingly using social media to strategically engage with their constituents and empower publics to carry forth their work. PubDate: Wed, 29 Jun 2022 00:00:00 +000
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