Authors:Ntapat Worapongpat Pages: 1 - 16 Abstract: Objective of this research is to develop social media for the Khao Lung Rin community enterprise, Samed sub-district, Chaiya district, Surat Thani province. Using quantitative and qualitative research Population and consumer samples in Surat Thani Province And consumer groups in online society Using a specific sampling method Consumers who find public relations media Of 200 sets of Khao Lung Rin community enterprise by simple random sampling The statistics used in the quantitative research were percentage, frequency, mean, standard deviation. In qualitative research, the interview pattern created by the researcher was used. The results showed that the majority of respondents (Gen B: Baby Boomer) had overall brand development satisfaction level. At the highest level (x̄ = 4.53, SD = 0.6281), the overall satisfaction level of Facebook digital media content was the highest (x̄ = 4.53, SD = 0.5902). The overall Facebook digital media content category was the highest (x̄ = 4.46, SD = 0.6441), and the overall Instagram digital media content type satisfaction was high (x̄ = 4.42, SD. = 0.6305) The overall Instagram digital media content category satisfaction was at a high level (x̄ = 4.48, SD = 0.6283). The satisfaction level was for digital media content types. Shopee in the whole High level (x̄ = 4.37, SD = 0.6521), overall satisfaction level of digital media content Shopee was high (x̄ = 4.38, SD = 0.6733), there was a level of satisfaction on digital media in each app. The overall applications are at a high level (x̄ = 4.44, SD = 0.2419). PubDate: 2022-01-03 Issue No:Vol. 23, No. 2 (2022)
Authors:สุภาพร ลาภจิตร Pages: 17 - 32 Abstract: This research are mixeds method . The objectives, (1) To study the factors affecting the operation of the sub-district administrative organization for local organic agriculture development (2) To study the level of people's participation the organic agriculture project (3) To study the local development approach in organic in the border area of Surin province, 3 places. The subdistrict administrative organization Tamyung, Phanom Dong Rak. The subdistrict administrative organization Dan, Kap Choeng. The subdistrict administrative organization Charat, Buachet, Surin province. The target groups were the administrators and staff of the sub-district administrative organization, the organic agriculture propulsion committee, leaders and people's representatives, totaling 384 people. The tools used for data collection were interview, questionnaires, and focus group with 15 keyinformants. Quantitative analysis by computer program, percentage, mean and standard deviation. Qualitative was analyzed by grouping and synthesized. The results showed that; 1. Factors affecting the operation of the sub-district administrative organization for local development in organic agriculture in the border areas of Surin province. It was found that the overall level was at a high level, with an average of 4.47 considering each aspect, it was found that the opinions were at the highest level: management was appropriate (mean 4.64), followed by an average at the level of the most were budget (mean 4.48), personnel, operators (mean 4.42), and techniques, methods and tools are appropriate (mean 4.35). 2. The level of people's participation in the organic farming project of the sub-district administrative organization in the border area of Surin province found that the overall participation was at a high level (mean 4.33). The considering each item, it was found that sub-district administrative organization gives an opportunity to participate in the implementation or to participate in activities and projects. The highest level (mean 4.74), followed by participation in benefit treatment (mean 4.58), problem analysis (mean 4.42), planning and decision making (mean 4.40), participating in monitoring and evaluation (mean 3.50) 3. The approaches for local development in organic agriculture of sub-district administrative organizations in border areas Surin province. The develop leaders and staff organic agriculture network groups, developing curriculum or participatory activities projects. The exchange of knowledge and practice in accordance with the local context, such as the fundamentals of production water management, techniques, methods. The innovative tools to improve production quality and create added value for organic agricultural products, marketing systems, including upgrading technology to community. PubDate: 2022-01-03 Issue No:Vol. 23, No. 2 (2022)
Authors:Piyachat Ketkaew Pages: 33 - 46 Abstract: The purpose of this study was to 1) compare personal factors affecting employee performance 2) study the relationship between quality of work life and the performance 3) study the relationship between organizational affinity and the performance of employees in the energy industry group. The research population is 1,318 employees in the energy industry group of PTG Energy Public Company Limited. A multistage sampling method was used, A sample of 310 people was obtained. The tool used to collect data is a questionnaire. The statistics used in the research were percentage, mean, standard deviation, one-way ANOVA and multiple regression analysis. The results showed that the sample group had overall opinions about the quality of working at the highest level. The overall commitment to the organization was at the highest level. The sample group had the overall opinion about the performance at the highest level. According to the hypothesis testing results, it was found that different genders, ages, and work performance affect the performance of employees in different energy industry groups. The quality of working life consisted of compensation and benefits received, safe working conditions that promoted health, progress, human competence development, social integration personal rights, work-life balance, and other aspects of life. In terms of society, it was found that overall, the progress, and other aspects related to society and normative aspects. All three aspects are factor that affected the performance of employees in the energy industry with statistical significance at the level of 0.05. PubDate: 2022-03-10 Issue No:Vol. 23, No. 2 (2022)
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