Authors:Chuchat Khumkham Pages: 1 - 20 Abstract: This article aimed to study the relationship between Thai language textbooks based on Basic Education Core Curriculum B.E.2551 (A.D.2008) of the Office of the Basic Education Commission (OBEC), Ministry of Education, and the 10th (B.E.2550-2554) Thai language textbooks was created to be a teaching media in terms of language principles, language usage, and literature with special characteristics; content, characters, and other reading passages, enabling it to intervene the concepts, and social activities including other knowledge according to the social needs. In addition, it also related to the 10th National Economic and Social Development Plan (A.D.2007-2011) that Ministry of Education has brought the information to develop the curriculum. It was found there was the relationship in 5 aspects as follow: 1) economy-encouraging saving money and having a spending plan 2) culture-social values, learning about customs and traditions, traditional games, music and dance, language and literature 3) politics and government-the royal duties of His Majesty King and the activities relating to the democratic form of government 4) science and technology-searching for knowledge on the internet and healthsciences, and 5) environmental conservation-the value of the environment, environmental conservation, living with the environment, and the danger of destroying the environment. PubDate: 2024-06-14 Issue No:Vol. 15, No. 1 (2024)
Authors:Chakkrit Chimnok Pages: 21 - 40 Abstract: This research aims to 1) study the basketry wisdom of Ban Mai Tai Group, Pa Daet Subdistrict, Pa Daet District, Chiang Rai Province, and 2) to develop basketry products by adding value propositions using the basketry identity of Ban Mai Tai Group, Pa Daet Subdistrict, Pa Daet District, Chiang Rai Province. The research population consisted of 13 persons from a member group of basketry. The research and development methods were used. Primary data was collected by interviewing related persons, using questionnaires, and using forms of observation through note-taking and photography. Data analysis was analyzed based on content analysis, including concepts, and theories were analyzed in descriptive data analysis by percentage, mean, and standard deviation. Research findings were 1) summarized valuable identities through peacocks as a symbol of relationship with local area. 2) research outcome based on a basketry workshop for seven styles of peacock-themed identity. 3) results from a consumer-based 100 sets of satisfaction questionnaires with Google Form through Facebook and Line apps, were analyzed with Microsoft Excel by percentage, mean, and standard deviation, and was found that 10 items of criteria were appropriate including identity pattern (peacock), basketry skills, beauty, peacock shape basketry materials, patterns, valuable, tidiness, color, and utility. The next item was one of moderate appropriateness for 850 baht. PubDate: 2024-06-14 Issue No:Vol. 15, No. 1 (2024)
Authors:Phisaphim Junphrom, Krit Phanpanya, Yanisa Komonsirichok Pages: 41 - 60 Abstract: This research aims to utilize folk literature as a tool for communicating the community product identity. The study employs both quantitative and qualitative research methods, utilizing quantitative and qualitative research tools to assess and develop the community's perception of their cultural heritage as it relates to tourism management. This includes examining literature related to local customs and resources, conducting structured and unstructured interviews with subgroups, and developing a community product identity communication program using folk literature as a tool. The research and development yielded the following results: 1) Folk literature has the potential to effectively communicate the community product identity, particularly folk narratives related to local customs and resources. Approximately 80% of the population in Kangkan Village, totaling 325 individuals, approved and supported the use of folk literature, particularly older narratives related to community customs and resources, as a means of identity communication for community products. They expressed support for the development of folk literature to enhance the uniqueness of community products. 2) The development of community products with a unique identity using folk literature as a tool received substantial support, with approximately 80% of the Kangkan Village population, totaling 325 individuals, favoring and supporting such products. Moreover, five market experts unanimously agreed that community products with a unique identity developed using folk literature as a tool could be successfully marketed and 3)The development of a communication tool for community products with a unique identity using folk literature as a tool achieved an efficiency score (E1/E2) of 70 points, as specified. This indicates the tool's success in using folk literature to communicate community product identity effectively and sets the stage for future communication efforts. Furthermore, the analysis compared to the criteria and achieved a score of 2.8%, indicating the tool's success in future communication. PubDate: 2024-06-14 Issue No:Vol. 15, No. 1 (2024)
Authors:Monsicha Kaewnanchai Pages: 61 - 80 Abstract: This study aims to compare Japanese reading achievements before and after participation in designed extensive reading activities among Japanese students at Mahasarakham University, and to investigate students’ opinions regarding the use of these activities. The convenience sampling method, as outlined in Ethics in Human Research, was employed. Twelve volunteers engaged in 10 weeks of extensive reading activities. The research employed five instruments: 1) reading comprehension achievement tests administered before and after participation in the extensive reading activities, 2) daily reading logs, 3) reading report forms, 4) an interview form, and 5) a questionnaire. Data analysis utilized descriptive analytics including mean, percentage, standard deviation, statistical data, and t-tests. Results indicate that: 1) extensive reading activities significantly improved students’ Japanese reading comprehension, with posttest scores surpassing pretest scores at the 0.05 level of significance, and 2) students’ opinions, as revealed through the questionnaire and reading logs, were predominantly positive (mean = 3.87, SD = 0.25). PubDate: 2024-06-14 Issue No:Vol. 15, No. 1 (2024)
Authors:Rungroj Tonpradit Pages: 81 - 96 Abstract: The purposes of this research article were to develop public speaking skills and to strengthen the potential and efficiency and to investigate the students’ satisfaction towards the public speaking based on Davies’Performance Instructional Model. The samples were 18 students studying in 2nd year Thai language students, Thai Language and Culture Program, Faculty of Humanities and Social Sciences, Chiang Rai Rajabhat University. The research instruments were a speaking evaluation form to measure speaking achievement and a questionnaire investigating satisfaction towards a development of public speaking skills through Davies’ Performance. Then develop by using Davies’ Performance Instructional Model. The results from the evaluation were examined for analyzed for mean, standard deviation, and (t – test). Then the students were asked to do satisfaction towards the public speaking based on Davies’ Performance Instructional Model. The results from the satisfaction were examined for analyzed for mean, standard deviation. The findings revealed that the results of the speaking achievement after implementation of the developed was 16 percent which was higher than before development, corresponded to the first assumption. The students were satisfied with Davies’ Performance Instructional Model at the highest level, as it can be seen from the mean at 4.84 and S.D. at 0.27, corresponded to the second assumption. PubDate: 2024-06-14 Issue No:Vol. 15, No. 1 (2024)
Authors:Sirikanya Dawilai, Manee Champaphaeng, Nanfa Chanthaphrom, Waraporn Srinarach Pages: 97 - 116 Abstract: This research aimed to investigate the English learning expectations of the 1st year students majoring in English, Faculty of Humanities and Social Sciences, Chiang Rai Rajabhat University. The sample group consisted of 103 first-year English majors, selected using a purposive sampling method. The research tool was a questionnaire on expectations for learning English, consisting of 6 aspects: 1) self-assessed English language skills, 2) course content, 3) teaching style, 4) teaching process, 5) classroom teaching materials, and 6) assessment methods. The results of the research found that the overall average expectation for English learning in all 6 aspects was at a high level with an average agreement level at 3.89. When considering each aspect, it was found that students had the highest expectations for teaching style with an average agreement level at 4.24, followed by expectations for self-assessed English language skills at a high level with an average agreement level at 4.08, and the lowest expectations for assessment methods with an average agreement level at 3.47. Therefore, instructors should prioritize fun and interesting teaching strategies, along with the direct and clear development of students' English language skills, to align with students' expectations. PubDate: 2024-06-14 Issue No:Vol. 15, No. 1 (2024)
Authors:Sun Fuyuan, Zhang Shuhua, Yiching Saejao Pages: 117 - 131 Abstract: The so-called Zhong and Tan Style not only refers to the characteristics and style of the poems created by Zhong Xing and Tan Yuanchun, but also sums up the poetic theory of the two poets. The comment of “Depth, Serenity, Prominence and Vigour” can be applied to the former, nevertheless it is not accurate and complete to summerize the latter. “Depth, Serenity, Prominence and Vigour” is actually quite similar to “Insinuation and Excellence” pursued by Zhong Xing, which emphasizes the aesthetic appreciation of the poems in such aspects as insinuation, depth, serenity, remotenes`s, prominence and pith and is one part of the poetic theory of Zhong and Tan. To rectify the denotation of Zhong and Tan Style and the essence of the comment of “Depth, Serenity, Prominence and Vigour” is necessary as well as foremost to understand the references of the concept of Zhong and Tan Style and recognize its significance in the poetic history. PubDate: 2024-06-14 Issue No:Vol. 15, No. 1 (2024)