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Jurnal The Messenger
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This is an Open Access Journal

Open Access journal
ISSN (Print) 2086-1559 - ISSN (Online) 2527-2810
Published by Universitas Semarang

[2 journals]

The Creation of Dynamic Visual Objects as a Factor for Optimizing
Advertisements in E-Commerce
- Authors: Volodymyr Sysoiev, Svitlana Kuchina, Olena Kitchenko, Tatiana Romanchik, Alexandr Kuchin
  Pages: 57 - 75
  Abstract: Introduction: The Covid-19 pandemic has boosted the development of online retail and has created an urgent need to transform digital marketing tools. The purpose of the study is to find ways to optimize advertising in Google and Facebook, which are the superior digital advertising platforms as their top digital advertising platforms in terms of both usage and performance.Methods: An experiment conducted as part of the study showed that the use of the dynamic optimization tool allows you to enrich existing feed data with additional 1st and 3rd party data and automatically compile visuals with additional information obtained from the feed and additional graphical overlays. The proposed method was tested on Facebook and Google with an analysis of click through rate, conversion rate and conversion cost indicators.Findings: The research results showed that the use of the dynamic optimization tool improves the effectiveness of online advertising, all the studied indicators has improved on both platforms. The results obtained complement to the few literature sources devoted to creating enriched feeds on various internet companies, so the work is of significant interest for marketers and business owners who work in the field of e-commerce. Originality: It has been established that in order to increase the conversion rates of ad campaigns and improve the quality of communication with the audience, a deeper study of the behavioral characteristics of visitors of internet resources, as well as high-quality visual content of the ads, are required.
  PubDate: 2023-06-29
  DOI: 10.26623/themessenger.v14i1.4217
  Issue No: Vol. 14, No. 1 (2023)
Religious Populism in Mainstream Media between Indonesia and India
- Authors: Usman Kansong, Ilya Revianti Sunarwinadi, Pinckey Triputra
  Pages: 1 - 16
  Abstract: Introduction: The mainstream media used political and media logic on religious populism to reinforce ideological changes in contemporary society. This study investigated how media mediatize the 212 rally (aksi 212) and the 2017 Jakarta Governorial Election as religious populism cases. This study also compared how media in Indonesia and India delivered the content based on the majority identity.Methods: This study applied a qualitative approach. Detik.com, Metro TV, and Republika Daily were selected based on their delivery content platform and media ownership. The qualitative content analysis was applied to explore the concepts of political and media logic. Then, the results of Islamic populism in Indonesia were compared with Hindu populism in India.Findings: This study found that the three media mediatized aksi 212 and the 2017 Jakarta Governorial Election as religious populism by using direct interaction. Detik.com was applying media logic while Metro TV and Republika Daily performed political logic. In comparing religious populism between Indonesia and India, the finding confirmed that populism came from a major identity. The finding showed that economic motivation could be escalated in parallel with religious identity. Originality: This study become a novelty since no previous studies investigate the different delivery content platforms and the media ownership including comparing the mediatization process between two countries. Previous studies focused on the media concentration based on media ownership, platform, media landscape, and media policy without a mediatization process and religious populism. The previous studies of the mediatization of religious populism were conducted in a single case.
  PubDate: 2022-05-03
  DOI: 10.26623/themessenger.v14i1.4193
  Issue No: Vol. 14, No. 1 (2022)
Perpetuation of Stigmatization of Minority Groups through Convergence of
Content on Streaming and Social Media
- Authors: Yuliyanto Budi Setiawan, Billy K. Sarwono, Donna Asteria, Sunarto Sunarto
  Pages: 17 - 35
  Abstract: Introduction: This study aims to show the misrepresentation of minority groups, specifically widowed women (hereinafter referred to as janda) in the era of convergence of media content (television as well as streaming and social media) in Indonesia. Media as the fourth pillar of democracy are supposed to inform and represent everything in a balanced and fair manner, instead of favoring the interests of the majority. The question we attempt to answer is: how the misrepresentation of janda on converged media content (FTVs) in a patriarchal society'Methods: This study applied feminist perspective in media convergence as well as the narrative analysis of Chatman.Findings: In general, the results of the study show that the convergence has not been in favor of janda, indicating that internet technology does not only strengthen the gender-biased values of media industry person in massively distributing FTVs (via streaming and social media) that threaten minorities, but also ignores the opposing feedback from netizens. As a result, the minority groups are increasingly muted. Reproduction of labelling of janda is a strategy of media owners to obtain maximum profits.Originality: We noted many studies on janda conducted from various scientific perspectives. However, studies that observe the depiction of janda in the media convergence in the perspective of communication studies are scarce. This study provides a discussion on the representation of janda in the vortex of capitalism in media convergence as the major novelty in this line of study.
  PubDate: 2022-05-05
  DOI: 10.26623/themessenger.v14i1.4158
  Issue No: Vol. 14, No. 1 (2022)
Visualization on Twitter Activism Networks and Opinion Leaders: The Case
of #FreeWestPapua
- Authors: Handrini Ardiyanti, Ilya Revianti Sunarwinadi, Udi Rusadi
  Pages: 36 - 56
  Abstract: Introduction: This study tries to visualize the Twitter activism networks and their opinion leader with the case of #FreeWestPapua activism. This study is important to find out who the opinion leaders and their networks are. This study also provides an overview of how the opinion leader frames opinions about #FreeWestPapua activism on Twitter.Methods: This research used Social Media Network Analysis (SMNA). The SMNA method is the application of the Social Network Analysis (SNA) method to examine conversations on social media. Data collection and data processing are collected and visualised with Netlytic.Findings: The results showed that there are 13 opinion leaders and all of the opinion leaders are from outside Papua. This study concluded that there is alienation in separatist activism in the case of #FreeWestPapua on Twitter. The most influential opinion leader in the separatist activism on Twitter is @VeronicaKoman who has the biggest values and is also active to frame public opinion. #FreeWestpapua activism framed Indonesia as a colonial in diagnostic framing and #FreeWestPapua as a solution in prognostic framing. To attract support from the international community, opinion leaders in #FreeWestPapua activism took advantage of the various #BlackLivesMatter issue and other international moments such as Korindo news by BBC.com.Originality: Although a lot of research on the Free Papua Movement has been done, there has never been a study explains about who opinion leaders and their networks and also how they are framed public opinion about #FreeWestPapua activism on social media.
  PubDate: 2022-05-12
  DOI: 10.26623/themessenger.v14i1.4049
  Issue No: Vol. 14, No. 1 (2022)