Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 120)
Journal of Marketing Research     Full-text available via subscription   (Followers: 71)
Journal of Marketing     Full-text available via subscription   (Followers: 50)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Public Relations Review     Hybrid Journal   (Followers: 16)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends┬« in Marketing     Full-text available via subscription   (Followers: 12)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Revista Internacional de Relaciones P├║blicas     Open Access   (Followers: 1)
Similar Journals
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Journal of Public Policy & Marketing
Journal Prestige (SJR): 1.328
Citation Impact (citeScore): 2
Number of Followers: 14  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0743-9156 - ISSN (Online) 1547-7207
Published by Sage Publications Homepage  [1174 journals]
  • We Get by with a Little Help from Our Friends: Progress Toward the Future
           

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      Authors: Kelly D. Martin, Maura L. Scott
      Pages: 197 - 202
      Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 197-202, July 2022.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-06-10T09:42:14Z
      DOI: 10.1177/07439156221100305
      Issue No: Vol. 41, No. 3 (2022)
       
  • The Critical Role of Methodological Pluralism for Policy-Relevant
           Empirical Marketing Research

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      Authors: Hans Baumgartner, Simon J. Blanchard, David Sprott
      Pages: 203 - 205
      Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 203-205, July 2022.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-06-10T09:41:42Z
      DOI: 10.1177/07439156221092010
      Issue No: Vol. 41, No. 3 (2022)
       
  • Models That Matter: How Quantitative Marketing Research Can Impact Public
           Policy

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      Authors: Koen Pauwels, Vanessa Gail Perry
      Pages: 206 - 210
      Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 206-210, July 2022.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-06-10T09:43:20Z
      DOI: 10.1177/07439156221098388
      Issue No: Vol. 41, No. 3 (2022)
       
  • Marketing and Public Policy in a “Runaway World”: A Commentary

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      Authors: Kelly Hewett, Shintaro Okazaki, Linda L. Price
      Pages: 211 - 212
      Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 211-212, July 2022.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-06-10T09:40:35Z
      DOI: 10.1177/07439156221093598
      Issue No: Vol. 41, No. 3 (2022)
       
  • A Call for Research at the Public Policy–Marketing Strategy
           Interface

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      Authors: Natalie Chisam, Frank Germann, Robert W. Palmatier
      Pages: 213 - 215
      Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 213-215, July 2022.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-06-10T09:41:41Z
      DOI: 10.1177/07439156221092413
      Issue No: Vol. 41, No. 3 (2022)
       
  • Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a
           Consumer Lens and Consumers Through a Policy Lens

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      Authors: Lauren Block, Beth Vallen, Luk Warlop
      Pages: 216 - 220
      Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 216-220, July 2022.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-06-10T09:43:40Z
      DOI: 10.1177/07439156221095857
      Issue No: Vol. 41, No. 3 (2022)
       
  • Modernizing Competition Policy and Law: The Impact of Marketing
           Developments on the Legal Treatment of Price Maintenance in the United
           States, the European Union, and China

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      Authors: Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss
      First page: 221
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Competition policy and law toward price maintenance (e.g., resale price maintenance, unilateral price policies, minimum advertised prices) draws on scholarly perspectives and theory developed over a half century ago. Since that time, changes to marketing practice have caused scholars to question the practical relevance of the perspectives and theory and to call for the modernization of competition policy and law toward price maintenance. Responding to these calls, the authors examine three important developments in contemporary marketing practice and assess their impact on the legal treatment of price maintenance in the three largest economies: the United States, the European Union, and China. Their analysis reveals significant differences in how each jurisdiction is responding to (1) increasing market concentration and accompanying shifts in interfirm power, (2) advances in information technology and the commercial use of the internet, and (3) developments in cross-channel shopping and the rise of omnichannel distribution. Their findings pose implications for future public policy, marketing practice, and academic scholarship and contribute to the modernization of competition policy and law.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-05-10T06:38:54Z
      DOI: 10.1177/07439156221095861
       
  • The Role of Generic Price Look-Up Code in WIC Benefit Redemptions

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      Authors: Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, Kristina Harrison, Patrick W. McLaughlin, Brian Stacy
      First page: 237
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      One of the most significant recent changes in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is that the Healthy, Hunger-Free Kids Act of 2010 mandated the conversion of the program to an electronic benefit transfer (EBT) system by October 1, 2020. This mandate has led to some technical challenges and policy issues. Focusing on the adoption of a generic price look-up (PLU) code, an important EBT mechanism intended to facilitate the redemption of fresh produce, this research examines how different mapping approaches in using the generic PLU code are associated with WIC participants’ cash value benefit redemption. Using the redemption data of 121,021 Virginia WIC participants in 2015, the first year after the full implementation of the EBT system in Virginia, the authors identified three groups of WIC participants based on their exposure to the generic PLU code. Results show that WIC participants who had ever been exposed to the generic code tended to have a significantly higher fruit and vegetable redemption rate than those who had never experienced the generic code. The authors also conducted a qualitative study to provide insights regarding the potential mechanism underlying the hypothesized relationships. Relevant policy implications and future research directions are discussed.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-05-10T06:38:46Z
      DOI: 10.1177/07439156221092418
       
  • Scaling Social Impact: Marketing to Grow Nonprofit Solutions

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      Authors: Gia Nardini, Melissa G. Bublitz, Caitlin Butler, Staci Croom-Raley, Jennifer Edson Escalas, Jonathan Hansen, Laura A. Peracchio
      First page: 254
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial inequities want to grow the impact of their promising solutions to these problems—scaling social impact. Yet, local, community-based nonprofits often struggle to identify a path to scale their impact. To address this problem, the authors partnered with 11 nonprofits engaged in social impact scaling. By integrating insights on scaling from these nonprofit research partners together with academic research on scaling across a range of disciplines, they outline a framework for scaling community-based nonprofits and the marketing practices that support it. This research advances a two-stage social impact scaling framework termed “T-shaped Scaling.” Within this framework, the vertical bar of the T refers to “scaling deep,” grounding solutions within a community, and the horizontal bar of the T represents “scaling wide,” adapting and transferring the scaled deep solutions to new communities. This framework advances both conceptual and practical understandings of social impact scaling. Finally, the authors explore the policy implications of social impact scaling and call on researchers in marketing to further investigate the scaling strategies and marketing practices that grow social impact.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-05-04T05:48:47Z
      DOI: 10.1177/07439156221087997
       
  • Ritual Revision During a Crisis: The Case of Indian Religious Rituals
           During the COVID-19 Pandemic

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      Authors: Vikram Kapoor, Russell Belk, Christina Goulding
      First page: 277
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Rituals, particularly religious rituals, may play a significant role in times of crises. Often, these rituals undergo revision to adapt to the changing needs of the time. This article investigates recent unofficially revised Hindu religious rituals as performed during the COVID-19 pandemic. The multifarious creative interplay between Hindu tradition and change is illustrated through four cases: the religious festival of Durga Puja, the devotional songs or bhajans, the ritual of lighting lamps or diyas, and the fire rituals or havans. The authors offer a systematic discourse analysis of online news articles and YouTube posts that illuminate several aspects of ritual revision during unsettled times. They focus on the changes that were made to ritual elements: who controlled these alterations, how these modifications were made, and what potential benefits these revisions offered to the community of ritual participants. The authors highlight public policy implications regarding the involvement of diverse social actors, the creation of faith in science, the creation of feelings of unity and agency, and the amplification of local ritual modifications on a national scale.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-04-07T12:32:18Z
      DOI: 10.1177/07439156221081485
       
 
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