Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 114)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 27)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Public Relations Review     Hybrid Journal   (Followers: 16)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends┬« in Marketing     Full-text available via subscription   (Followers: 11)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Revista Internacional de Relaciones P├║blicas     Open Access   (Followers: 1)
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Journal of Public Policy & Marketing
Journal Prestige (SJR): 1.328
Citation Impact (citeScore): 2
Number of Followers: 14  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0743-9156 - ISSN (Online) 1547-7207
Published by Sage Publications Homepage  [1174 journals]
  • Commentary: Food and Food Waste: Spinning a Two-Sided Coin

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      Authors: Lisa E. Bolton, Rebecca Walker Reczek
      Pages: 141 - 143
      Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 2, Page 141-143, April 2022.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-03-16T12:37:34Z
      DOI: 10.1177/07439156221079312
      Issue No: Vol. 41, No. 2 (2022)
       
  • Modernizing Competition Policy and Law: The Impact of Marketing
           Developments on the Legal Treatment of Price Maintenance in the United
           States, the European Union, and China

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      Authors: Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Competition policy and law toward price maintenance (e.g., resale price maintenance, unilateral price policies, minimum advertised prices) draws on scholarly perspectives and theory developed over a half century ago. Since that time, changes to marketing practice have caused scholars to question the practical relevance of the perspectives and theory and to call for the modernization of competition policy and law toward price maintenance. Responding to these calls, the authors examine three important developments in contemporary marketing practice and assess their impact on the legal treatment of price maintenance in the three largest economies: the United States, the European Union, and China. Their analysis reveals significant differences in how each jurisdiction is responding to (1) increasing market concentration and accompanying shifts in interfirm power, (2) advances in information technology and the commercial use of the internet, and (3) developments in cross-channel shopping and the rise of omnichannel distribution. Their findings pose implications for future public policy, marketing practice, and academic scholarship and contribute to the modernization of competition policy and law.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-05-10T06:38:54Z
      DOI: 10.1177/07439156221095861
       
  • The Role of Generic Price Look-Up Code in WIC Benefit Redemptions

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      Authors: Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, Kristina Harrison, Patrick W. McLaughlin, Brian Stacy
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      One of the most significant recent changes in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is that the Healthy, Hunger-Free Kids Act of 2010 mandated the conversion of the program to an electronic benefit transfer (EBT) system by October 1, 2020. This mandate has led to some technical challenges and policy issues. Focusing on the adoption of a generic price look-up (PLU) code, an important EBT mechanism intended to facilitate the redemption of fresh produce, this research examines how different mapping approaches in using the generic PLU code are associated with WIC participants’ cash value benefit redemption. Using the redemption data of 121,021 Virginia WIC participants in 2015, the first year after the full implementation of the EBT system in Virginia, the authors identified three groups of WIC participants based on their exposure to the generic PLU code. Results show that WIC participants who had ever been exposed to the generic code tended to have a significantly higher fruit and vegetable redemption rate than those who had never experienced the generic code. The authors also conducted a qualitative study to provide insights regarding the potential mechanism underlying the hypothesized relationships. Relevant policy implications and future research directions are discussed.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-05-10T06:38:46Z
      DOI: 10.1177/07439156221092418
       
  • Scaling Social Impact: Marketing to Grow Nonprofit Solutions

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      Authors: Gia Nardini, Melissa G. Bublitz, Caitlin Butler, Staci Croom-Raley, Jennifer Edson Escalas, Jonathan Hansen, Laura A. Peracchio
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial inequities want to grow the impact of their promising solutions to these problems—scaling social impact. Yet, local, community-based nonprofits often struggle to identify a path to scale their impact. To address this problem, the authors partnered with 11 nonprofits engaged in social impact scaling. By integrating insights on scaling from these nonprofit research partners together with academic research on scaling across a range of disciplines, they outline a framework for scaling community-based nonprofits and the marketing practices that support it. This research advances a two-stage social impact scaling framework termed “T-shaped Scaling.” Within this framework, the vertical bar of the T refers to “scaling deep,” grounding solutions within a community, and the horizontal bar of the T represents “scaling wide,” adapting and transferring the scaled deep solutions to new communities. This framework advances both conceptual and practical understandings of social impact scaling. Finally, the authors explore the policy implications of social impact scaling and call on researchers in marketing to further investigate the scaling strategies and marketing practices that grow social impact.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-05-04T05:48:47Z
      DOI: 10.1177/07439156221087997
       
  • Ritual Revision During a Crisis: The Case of Indian Religious Rituals
           During the COVID-19 Pandemic

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      Authors: Vikram Kapoor, Russell Belk, Christina Goulding
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Rituals, particularly religious rituals, may play a significant role in times of crises. Often, these rituals undergo revision to adapt to the changing needs of the time. This article investigates recent unofficially revised Hindu religious rituals as performed during the COVID-19 pandemic. The multifarious creative interplay between Hindu tradition and change is illustrated through four cases: the religious festival of Durga Puja, the devotional songs or bhajans, the ritual of lighting lamps or diyas, and the fire rituals or havans. The authors offer a systematic discourse analysis of online news articles and YouTube posts that illuminate several aspects of ritual revision during unsettled times. They focus on the changes that were made to ritual elements: who controlled these alterations, how these modifications were made, and what potential benefits these revisions offered to the community of ritual participants. The authors highlight public policy implications regarding the involvement of diverse social actors, the creation of faith in science, the creation of feelings of unity and agency, and the amplification of local ritual modifications on a national scale.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-04-07T12:32:18Z
      DOI: 10.1177/07439156221081485
       
  • How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic
           Evidence of a Nonlinear Relationship

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      Authors: Martin Eisend, Farid Tarrahi
      First page: 107
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Persuasion knowledge development helps consumers cope with marketplace persuasion, leads to better consumer decision making, and adds to consumer well-being. While significant research exists on the impact that individual factors (e.g., age) and cues (e.g., sponsorship disclosure messages) have on consumers’ persuasion knowledge development, little is known about the influence of marketer actions, such as advertising spending. This is surprising, as marketer activities provide a major source of information for consumers’ persuasion knowledge learning and practice and can theoretically either support or hinder persuasion knowledge development. The authors develop several explanations for various types of relationships between advertising spending and persuasion knowledge. They test these relationships by means of a meta-analysis of the persuasion knowledge literature based on 140 papers with 162 distinct data sets that address persuasion knowledge measurements. They find that increasing advertising spending also increases consumers’ persuasion knowledge. The relationship follows an inverted U-shaped curve; at a certain level of advertising spending, persuasion knowledge begins to decrease. The findings have theoretical and societal implications and, depending on the level of advertising investment, policy implications with the ultimate aim of ensuring consumer well-being and protecting consumer groups with low levels of persuasion knowledge.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-02-21T05:21:50Z
      DOI: 10.1177/07439156221076166
       
  • Identity Management as a Coping Strategy for Stigmatization: The Case of
           Indian Sex Workers in a Libidinal Market

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      Authors: Nilanjana Mitra, Ronald Paul Hill, Himadri Roy Chaudhuri, Anindita Chaudhuri
      First page: 124
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Poor women can face stigmas about indolence, moral turpitude, and substance abuse. This stigmatized condition includes female sex workers, who live and work in situations that exacerbate impoverishment and bring societal exclusion and shame. The authors situate their arguments at the nexus of poverty and stigma and examine the value of identity formation and reformation in the context of female sex workers in India. These women face restrictions to meet basic needs and remain in the profession despite significant challenges. The study reveals five identity pathways in their collective consciousness: protector, sacred, commoditized, provider, and eudaimonic/self-acceptance. Together, these identities serve as themes that reflect the lived experiences of these women, who were forced to endure systemic violence in relative silence. The authors use and advance arguments provided by Hill, Ozanne, and Viswanathan and their various colleagues to frame the current understanding of the women’s plight. This article contributes to theory by revealing that these identities have positive consequences for personal reconfiguration under conditions of vulnerability. The results indicate that public policy should recognize the value of self-identities that support resistance in a marginalized marketplace. Sensitizing stakeholders, including policy makers, to destigmatization may also help sex workers gain the courage of their convictions to leave the profession.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-01-05T03:42:33Z
      DOI: 10.1177/07439156211058097
       
  • When Detailed Information Works Better: Comparison of Three- and
           Five-Color/Letter Front-of-Package Nutrition Labels

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      Authors: Carolina O.C. Werle, Amanda Pruski Yamim, Olivier Trendel, Kévin Roche, Perrine Nadaud
      First page: 177
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      The adoption of front-of-package nutrition labels to promote healthier food choices is increasing worldwide, yet it remains unclear which types of nutrition labels are superior from a public policy perspective. This research compares two common forms of evaluative nutrition labels that vary in the number of colors and corresponding letters they display (three colors, A–C [3C] vs. five colors, A–E [5C]). Four studies, including a field study with vending machines and a study in an experimental supermarket using eye tracking, show that compared with the 3C label and no label (control) conditions, the 5C label enhances purchase intentions and choices of healthy alternatives. In particular, the 5C nutrition label is superior because it provides more information that helps consumers discriminate the products’ healthiness. This ability to discriminate healthiness modifies consumers’ perceived healthiness of products and influences both their purchase intentions and choice of healthy food options.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2022-01-12T12:22:53Z
      DOI: 10.1177/07439156211061289
       
  • Framings of Food Waste: How Food System Stakeholders Are Responsibilized
           in Public Policy Debate

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      Authors: Nina Mesiranta, Elina Närvänen, Malla Mattila
      First page: 144
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Food waste is a global sustainability issue that demands that multiple stakeholders participate in solving it. This article examines how different food system stakeholders are held responsible in the policy debate related to food waste reduction. The study adopts a framing approach, paying attention to the construction and negotiation of what is going on in the food waste–related public policy debate. The data consist of documents generated as a result of food policy development processes in Finland. The authors identify four framings—eco-efficiency, solidarity, safety, and appreciation—within which the issue of food waste is presented differently and different stakeholders responsibilized. The framings reveal the nature of food waste as a boundary object, a flexible and open-ended object that has different context-dependent meanings. The study extends marketing literature on responsibilization by investigating several stakeholders beyond consumers. Additionally, considering food waste a boundary object sheds light on how stakeholders, even those with conflicting interests, can debate policy measures collaboratively. Finally, the authors outline policy implications related to each framing.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-09-21T06:02:57Z
      DOI: 10.1177/07439156211005722
       
  • How Communications That Portray Unhealthy Food Consumption Reduce Food
           Intake Among Dieters

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      Authors: Mia M. Birau, Diogo Hildebrand, Carolina O.C. Werle
      First page: 162
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Both regulatory agencies and nonprofit organizations seek to understand how various tactics and appeals contained in food and public health advertisements might influence the food intake of an increasingly dieting-conscious population. This article addresses this important issue by examining how consumers who are concerned with their diets react to rich images of unhealthy food consumption. Results of two experiments show that exposure to food advertisements containing unhealthy food consumption imagery reduces food intake among consumers chronically concerned with dieting, whereas a third experiment shows a similar decrease in intended consumption when a public health advertisement portrays the consumption of unhealthy food. These findings in turn offer guidelines for maximizing the effectiveness of messages that attempt to promote healthy eating habits. In addition, this research provides theoretical contributions to the self-control and mental imagery research domains, which have public policy implications for regulatory agencies and nonprofit organizations.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-10-09T04:17:56Z
      DOI: 10.1177/07439156211019035
       
 
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