JournalTOCs

Journal of Public Policy & Marketing
Journal Prestige (SJR): 1.328

Citation Impact (citeScore): 2
Number of Followers: 16

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ISSN (Print) 0743-9156 - ISSN (Online) 1547-7207
Published by Sage Publications

[1176 journals]

And Still We Rise: Inclusive Impact Through Rigorous Research to Improve
the Well-Being of Individuals, Society, and the Environment
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  Authors: Maura L. Scott, Kelly D. Martin
  Pages: 297 - 302
  Abstract: Journal of Public Policy & Marketing, Volume 42, Issue 4, Page 297-302, October 2023.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-09-04T07:12:48Z
  DOI: 10.1177/07439156231195149
  Issue No: Vol. 42, No. 4 (2023)
The Problematics of Being an Ethical Consumer in the Marketplace:
Unpacking the Concept of Ethical Consumer Literacy
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  Authors: Eleni Papaoikonomou, Matías Ginieis, Amado Alarcón Alarcón
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  The United Nations’ 2030 Agenda and Sustainable Development Goals highlight the need to deal with the unprecedented environmental crisis, protect human rights, and promote equality. Therefore, it is timely and important to open a discussion about consumer literacy in relation to the social and environmental aspects of consumption, especially since previous research has emphasized the difficulties involved in being an ethical consumer. This article unpacks the concept of ethical consumer literacy, distinguishes between different levels of ethical consumer literacy, and explains the potential implications for educators and policy makers. Ethical consumer literacy refers to a consumer's ability to consume in a way that will not have a negative social, animal, or environmental impact. The data set includes the consumer diaries of 53 ethically oriented consumers, which were analyzed qualitatively. Four main dimensions linked to the notion of ethical consumer literacy emerged: (1) defining ethical consumer behavior, (2) searching for information, (3) managing information in the ethical consumer context, and (4) engaging in ethical consumer leadership. The authors identify two levels of ethical consumer literacy depending on participants’ skills in these areas: basic and advanced. Instead of placing the responsibility on individual consumers, governments should increase ethical consumer literacy.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-11-16T06:19:54Z
  DOI: 10.1177/07439156231202746
Exploring Citizens’ Zero-Waste Journeys Through Practice Theory:
Empirical Investigation and Public Policy Implications
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  Authors: Sophie Martins Felix, Dominique Kreziak, Rémi Mencarelli
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  To confront considerable increases in household waste, public authorities encourage citizens to adopt zero waste. However, public policies rely mostly on individual “responsibilization,” which presents an obstacle to effective behavioral conversion. Although academic literature has explored citizens’ commitment to zero waste, it has focused mainly on intentions to act rather than on actual behavior. Using practice theory, the current research analyzes interview data from 24 participants in a local zero-waste action program to uncover how practices emerge, develop, are articulated, and become stabilized throughout participants’ zero-waste journeys. The implementation of these practices (i.e., routinized behaviors) depends not only on the specific components related to each practice (i.e., meanings, competences, and material arrangements) but also on existing relationships that articulate them within bundles and constellations of practices. To facilitate the reduction and elimination of waste, public authorities should target interventions in citizens’ zero-waste journeys that support the formation of new habits.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-11-03T08:13:24Z
  DOI: 10.1177/07439156231200803
Into the Woods: Making a Difference via Marketing and Public Policy
Research
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  Authors: Jeremy Kees, Beth Vallen
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-10-30T08:28:15Z
  DOI: 10.1177/07439156231211239
Proof of ID: Building Access and Personhood in the Social Service
Ecosystem Through Exchange
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  Authors: Meghan E. Pierce
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  Engaging in exchange fosters a sense of connectedness and contributes to the metaperception that one is part of a society. Being excluded from exchange is dehumanizing, leaving those who are excluded to feel disconnected and subhuman. Consumers experiencing deep poverty and homelessness are denied access to many aspects of the mainstream marketplace, necessitating their use of the social service ecosystem. A key currency to receive social services from government and nonprofit entities is a valid, government-issued photo identification (ID) document. Many consumers experiencing homelessness and deep poverty do not have a valid ID and are often denied access to the very services they depend on for their survival, services that were created for this purpose. The current work investigates the impact of ID documents on consumer access to the marketplace. Through the conceptual lens of personhood, findings indicate that ID documents increase access to services and contribute to the confidence and well-being of consumers experiencing deep poverty and homelessness. Public policy implications relating to social service access, “stop and frisk” policies, and how social service organizations can play an important role in (re)building personhood are discussed.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-09-28T09:02:44Z
  DOI: 10.1177/07439156231190310
Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation'!
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  Authors: Martin Mende, Valentina O. Ubal, Marina Cozac, Beth Vallen, Christopher Berry
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  Infodemics—particularly the spread of misinformation and disinformation—are recognized as global threats to democracy, public health, and social cohesion. In this inquiry, the authors explore the marketing origins of infodemics to consider their content, genesis, and evolution. The authors conduct a systematic literature review to (1) synthesize the multidisciplinary research on mis-/disinformation (including marketing, public policy, psychology, information systems, computer science, and political science) and (2) develop a prescriptive and generative framework to stimulate research that helps counteract infodemics via disclosures and warning labels. The model considers the ways that label characteristics impact consumer response to mis-/disinformation, as well as how contextual and consumer factors may interact with aspects of labels to drive affective and cognitive responses, subsequently influencing attitudes, intentions, and behaviors related to labels, media content, and others. The influence of other consumers, as well as firm and policy interventions, on these outcomes is also considered. Thus, this inquiry presents a comprehensive model that bridges emerging literature across disciplines to present a holistic view of both infodemics and infodemic-related warning labels and proposes directions for future research and practical solutions related to the use of warning labels to counteract infodemics.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-09-06T08:42:55Z
  DOI: 10.1177/07439156231184816
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency' A
Meta-Analytic Investigation
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  Authors: Zhiyong Yang, Franklin Velasco, Emily C. Tanner, John F. Tanner
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  The objective of this research is to help reconcile the mixed findings on the effect of vape advertising campaigns on consumers’ vaping tendency. In a meta-analysis of 43 papers (140 studies, with 77,452 observations; 33% women, 67% men; Mage = 30.5 years), this research shows that in situations where perceived risk is less salient (e.g., social media vs. traditional advertising, ads using picture-dominant vs. text-dominant cues, adolescents vs. adults, nonsmokers vs. smokers), the positive effect of vape advertising campaigns on consumers’ vaping tendency is stronger. In addition, this research provides evidence that vape advertising campaigns reduce, rather than increase, smokers’ tendency to quit smoking, which is contradictory to the claims made by vaping product manufacturers. The authors discuss the theoretical contributions of those findings and provide specific tools that policy makers can use to combat the influence of vape advertising campaigns. Potential limitations and future research directions are also discussed.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-08-09T07:23:28Z
  DOI: 10.1177/07439156231189181
From Crisis to Advocacy: Tracing the Emergence and Evolution of the
LGBTQIA+ Consumer Market
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  Authors: Matteo Montecchi, Maria Rita Micheli, Mario Campana, Hope Jensen Schau
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  Although governments and organizations are increasingly addressing the importance of diversity and inclusion policies, LGBTQIA+ consumers still experience instances of discrimination and stigmatization in the market. Research identifying the barriers and struggles that these consumers face is therefore imperative in order to inspire more inclusive marketplace practices. By combining bibliometric and automated text mining methods, this article systematically reviews the existing scholarship on LGBTQIA+ issues at the intersection of marketing and public policy and identifies five thematic clusters: consumer experiences, marginalized consumer identities, imagery creation in advertising, marketplace policies, and minority targeting strategies. Further, this article plots the temporal evolution of this literature domain and identifies three substantive phases: crisis, marketization, and advocacy. The outcome is a phasic framework that unpacks how the LGBTQIA+ consumer market emerged and evolved. This conceptual framework can be used to understand and strategically invigorate research that leads to more inclusive marketing and public policy efforts.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-08-07T08:20:07Z
  DOI: 10.1177/07439156231183645
Marketing and Public Policy Implications of Dobbs v. Jackson Women's
Health Organization
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  Authors: M. Paula Fitzgerald, Jeff Langenderfer, Roberta Renzelli-Cain, Elizabeth A. Critch
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  In June 2022, the U.S. Supreme Court ruled that the U.S. Constitution does not grant a right to abortion and that the legality of abortion should be determined by the states (Dobbs v. Jackson Women's Health Organization). The Dobbs ruling impacts female reproductive health care during the estimated 39 years that females can become pregnant. It also affects health care providers and the organizations in which they work, health insurers, pharmaceutical firms, social media platforms, and employers. Important marketing and policy concerns, including privacy, cross-border commerce, consumer vulnerability, and marketplace information flow, will require study as stakeholders respond to this environmental change. The authors develop a framework for the “typical” female reproductive health care journey to identify some of the most important areas of research for marketing and public policy academics and policy makers.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-08-01T07:53:44Z
  DOI: 10.1177/07439156231179641
AI Through a CSR Lens: Consumer Issues and Public Policy
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  Authors: Shuili Du, Sankar Sen
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-07-13T06:10:30Z
  DOI: 10.1177/07439156231186573
Consumer Vulnerability with a Focus on Homelessness
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  Authors: Ronald Paul Hill
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-07-04T07:03:18Z
  DOI: 10.1177/07439156231183533
Bottom-Up Journey into Subsistence Marketplaces from Micro-Level
Behavioral Foundations: New Directions for Public Policy and Marketing
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  Authors: Madhu Viswanathan
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-06-28T06:42:13Z
  DOI: 10.1177/07439156231185420
Biohacking COVID-19: Sharing Is Not Always Caring
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  Authors: Vitor Lima, Russell Belk
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  This netnographic study investigates how and why people engage with citizen science initiatives and share insights from them in the context of the COVID-19 pandemic. Specifically, this research focuses on biohacking, a form of citizen science in which individuals conduct innovative but controversial self-experiments. In a context of ideological, behavioral, and emotional tensions, biohackers seek to do what they consider to be “the right thing” for themselves and others. Some biohackers believed that governmental “solutions” for the pandemic were not “correct” or “the best” and shared scientifically unproven protocols to develop, for example, homemade vaccines. However, in many cases, biohackers may unintentionally create harm while intending to do good by sharing such “solutions.” In this vein, this research shows that sharing is not always caring, as biohacking related to COVID-19 exemplifies. Although sharing is a form of prosocial behavior, it has different motivations that may invert its epistemic prosocial orientation to an antisocial one. This orientation results in new challenges, as well as strengthening old challenges, for policy makers facing public crises, such as pandemics. The prescriptions for policy makers offered in this article aim to help reduce such an impact on governmental efforts to tackle collective crises.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-06-26T07:45:32Z
  DOI: 10.1177/07439156231183001
Exploring the Bidirectional Relationship Between Threats and Goals
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  Authors: Kelly Goldsmith
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-06-22T07:20:21Z
  DOI: 10.1177/07439156231182953
Targeted Research for Well-Being: Dissecting the Effects of Marketing on
Youth of Color
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  Authors: Sonya A. Grier
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-06-22T06:43:40Z
  DOI: 10.1177/07439156231183515
A Framework for Aligning REAL Food Public Policy with Consumers’
Multiple Eating Motivations
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  Authors: Peggy J. Liu, Kelly L. Haws
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-06-21T06:29:03Z
  DOI: 10.1177/07439156231180681
Navigating Through Nutrition Labeling Effects: A Second-Order
Meta-Analysis
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  Authors: Natalina Zlatevska, Belinda Barton, Chris Dubelaar, Jan Hohberger
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  Nutrition labeling interventions are designed to provide consumers with easily interpretable nutritional information at the point of purchase. Despite the widespread implementation of these interventions and numerous research studies, there is little consensus as to their effect on consumer behavior. To address this issue, a novel methodology of second-order meta-analysis was utilized to provide a comprehensive synthesis of prior research on nutrition labeling effects. The difference in effects across published first-order meta-analyses was investigated based on whether the aim of the intervention was to prevent the consumption of unhealthy food or promote the consumption of healthy food (prevention vs. promotion focus). The extent to which the aim of the intervention impacts other intervention and study characteristics in study outcomes was additionally examined. Analysis of 93 first-order meta-analysis effect sizes highlighted differences according to whether the aim of the intervention was to prevent the consumption of unhealthy food or promote the consumption of healthy food. Differences were identified in the size of nutrition label effects for various label types, label location, and study and sample characteristics. In addition to important public policy implications, this research contributes to the ongoing discussion on the merits and limitations of meta-analysis methodology.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2023-05-25T05:48:15Z
  DOI: 10.1177/07439156231158115