 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Navigating Through Nutrition Labeling Effects: A Second-Order
Meta-Analysis-
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Authors: Natalina Zlatevska, Belinda Barton, Chris Dubelaar, Jan Hohberger
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
Nutrition labeling interventions are designed to provide consumers with easily interpretable nutritional information at the point of purchase. Despite the widespread implementation of these interventions and numerous research studies, there is little consensus as to their effect on consumer behavior. To address this issue, a novel methodology of second-order meta-analysis was utilized to provide a comprehensive synthesis of prior research on nutrition labeling effects. The difference in effects across published first-order meta-analyses was investigated based on whether the aim of the intervention was to prevent the consumption of unhealthy food or promote the consumption of healthy food (prevention vs. promotion focus). The extent to which the aim of the intervention impacts other intervention and study characteristics in study outcomes was additionally examined. Analysis of 93 first-order meta-analysis effect sizes highlighted differences according to whether the aim of the intervention was to prevent the consumption of unhealthy food or promote the consumption of healthy food. Differences were identified in the size of nutrition label effects for various label types, label location, and study and sample characteristics. In addition to important public policy implications, this research contributes to the ongoing discussion on the merits and limitations of meta-analysis methodology.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-05-25T05:48:15Z
DOI: 10.1177/07439156231158115
- Brand Management of Natural Spaces: The Impact of Natural Space
Authenticity on Consumer Outcomes-
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Authors: A. Lynn Matthews, Seth Cockrell, Kristen L. Walker
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
Perceived authenticity of publicly owned natural parks is an important yet often overlooked driver of consumer experience, enjoyment, and well-being. Given the U.S. National Park Service's charge to operate parks for the enjoyment of the public while conserving them for the future, it is important for park agencies to understand how visitors perceive the authenticity of parks and how they can increase perceived authenticity of the spaces they manage. The authors use the construct of brand authenticity as the foundation of a natural space authenticity framework and draw on attention restoration theory to highlight the importance of viewing the marketing of natural spaces as a form of brand management. In a survey of 2,646 visitors to state parks and a series of three experiments, the authors examine the impact of natural space authenticity (perceived continuity, credibility, and symbolism) on consumer outcomes. Findings indicate that these three dimensions of natural space authenticity improve outcomes of return visit intentions, recommendation intentions, decreased stress, and perceived health for prior and potential visitors of state parks. The authors present managerial and policy implications to assist park managers and guide future research.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-05-05T03:53:13Z
DOI: 10.1177/07439156231172517
- Helping Youth Navigate Privacy Protection: Developing and Testing the
Children's Online Privacy Scale-
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Authors: J. Craig Andrews, Kristen L. Walker, Richard G. Netemeyer, Jeremy Kees
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
As children’s and teens’ internet use has reached record highs, the protection of their online privacy is a pressing issue for parents, consumer groups, social media firms, and federal, state, and international agencies. Even with strategies to help children protect their personal information, questions remain as to what children really know about the risks of interacting online. Thus far, much of the online privacy research has relied on subjective measures of adult beliefs and attitudes, which may not be predictive of children's online privacy behaviors. To address these issues, the authors develop and test a children's online privacy scale tapping different content domains of objective knowledge about online privacy for children and young teens (age 6–15 years). From this conceptualization, evidence is offered in two pretests and four studies supporting the scale's structure, reliability, and validity and its relationships with online privacy education, age categories, personality traits, intent to share personal information online, and online privacy behaviors. Implications for child and young teen online privacy policy are offered.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-04-20T02:17:02Z
DOI: 10.1177/07439156231165250
- Dynamic Currency Conversion Payment Options Specifically Harm Less
Financially Literate Customers-
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Authors: Dirk F. Gerritsen, Bora S. Lancee, J.P. Coen Rigtering
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
International customers are increasingly exposed to dynamic currency conversion, that is, the option during checkout to proceed with a transaction in the home currency instead of a foreign currency. As conversion markups can be sizable, it is relevant to gain insight into how distinct groups of customers react at point-of-sale terminals to different markups and different ways of presenting information. The authors build on research on effort–accuracy trade-offs to theorize how international customers with different levels of financial literacy react to conversion markups, different degrees of information transparency, and default settings. The authors find that financial literacy moderates the effect of markups, information, and defaults, and they design an intervention that eradicates the effect of financial literacy on dynamic currency conversion usage. The results contribute to our understanding of how customers with different levels of financial literacy respond to conversion markups, to public policies that are intended to protect customer interests, and to evil defaults used by commercial parties that seek to steer customers to noneconomical options. The authors discuss the implications of these findings for public policy making and research.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-04-04T07:02:18Z
DOI: 10.1177/07439156231157721
- Identifying and Addressing the “Health Halo” Surrounding Plant-Based
Meat Alternatives in Limited-Information Environments-
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Authors: Gabriel E. Gonzales, Christopher Berry, Matthew D. Meng, R. Bret Leary
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
In limited-information environments like restaurants, consumers are forced to make health inferences by drawing from the menu or promotional materials or by using their intuition. Understanding such health inferences related to plant-based meat alternatives (PBMAs), which are available at a rapidly growing number of restaurants, is increasingly important. In addition to their clear environmental benefits, PBMAs are widely promoted as being healthier than traditional meat. Across five experiments, results illustrate that although some perceptions of PBMAs are aligned with reality (e.g., environmental friendliness), consumers greatly underestimate calories and nutrition (e.g., fat, sodium) relative to objective values. Additionally, consumers believe PBMAs are substantially healthier than, and decrease disease risk relative to, traditional meat, which is not always true. The currently accepted interventions of calorie labeling and nutrition information disclosure are not enough to attenuate this “health halo.” However, ensuring that consumers actively compare menu items realigns perceptions with reality. The health halo resulting from inferences formed with the limited information available at the point of purchase has numerous implications for public health, sustainable consumerism, and public policy decisions.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-03-22T08:32:32Z
DOI: 10.1177/07439156221150919
- Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing
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Authors: Elyria Kemp, Cassandra D. Davis, McDowell Porter
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
The rising number of adults living with emotional and mental health challenges is a growing concern. This research examines specific barriers that may preclude individuals from achieving mental health wellness. A model (n = 382) is tested using individuals from the millennial generational cohort to outline key factors that contribute to negative behaviors and barriers that impede mental health engagement. Findings indicate that perceived stigma related to mental health conditions is negatively associated with mental health engagement and positively related to efforts to self-treat by using consumption to manage emotional distress. Trust in a mental health care provider is positively related to interest in seeking help for a mental health condition (motivation) and mental health literacy (ability). Furthermore, interest in seeking help, mental health literacy, and access to mental health services (opportunity) are also positively related to mental health engagement. The authors offer prescriptions for social marketing and public policy to help reduce obstacles to mental health wellness and to encourage the consumption of mental health services. These recommendations are put forth with the intention of heightening mental health engagement and increasing mental health care access such that consumer and societal well-being are enhanced.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-01-25T06:22:29Z
DOI: 10.1177/07439156221140787
- Marketing's Role in Promoting the Common Good: A Systematic Examination
and an Agenda for Future Inquiry-
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Authors: Benét DeBerry-Spence, Lez E. Trujillo-Torres, Rumela Sengupta, Kohei Matsumoto, Jia Chen
First page: 95
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
The pursuit of the common good is an important endeavor in business and marketing. The benefits of this pursuit to society are reflected in the increasing number of journal special issues dedicated to common good–related research and the recent observation that the marketing discipline is supportive of business research as a catalyst for positive change. Despite its importance, little is known about the nature of the common good within marketing scholarship. This article presents a systematic, multimethod inquiry to assess the representation and impact of the common good, with a focus on equity. The authors analyze publications in the Journal of Public Policy & Marketing and marketing journals on the Financial Times 50 list. This work acknowledges the significant influence of the United Nations Millennium Development Goals and Sustainable Development Goals on global policy and the benefits to people around the world. It also responds to the call for marketing scholars to pay more attention to the United Nations Sustainable Development Goals. The authors use insights from their inquiry to identify a promising agenda for future research that contributes to the promotion of the common good in relation to eradicating poverty, improving health, achieving universal education, and promoting gender equality.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-01-25T06:55:48Z
DOI: 10.1177/07439156221145330
- Celebrate Good Times: How Celebrations Increase Perceived Social Support
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Authors: Danielle J. Brick, Kelley Gullo Wight, James R. Bettman, Tanya L. Chartrand, Gavan J. Fitzsimons
First page: 115
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
Despite the ubiquity of celebrations in everyday life, little is known about how celebrations may contribute to consumer well-being. In the current work, the authors propose that celebrations promote perceived social support, which prior work has conceptualized as the belief that others will be there for you for future negative life events. The authors further theorize that celebrations require three key characteristics that, in combination, are necessary for increasing perceived social support. Specifically, celebrations must (1) mark an individual's separate positive event and (2) involve consumption (3) with others (i.e., social). They test this theory across eight studies and demonstrate a process mechanism for this effect: these characteristics lead to increases in enacted support and perceived responsiveness, which in turn lead to increases in more general perceived social support. They then extend these findings by investigating virtually held celebrations, the individual's role at the celebration, and a downstream prosocial outcome. By doing so, this work highlights the broader benefits of celebrations beyond the focal individual and the immediate experience. Finally, specific policy implications and suggestions for enhancing consumer well-being are provided.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-01-09T08:14:38Z
DOI: 10.1177/07439156221145696
- Lockdown Without Loss' A Natural Experiment of Net Payoffs from
COVID-19 Lockdowns-
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Authors: Gerard J. Tellis, Ashish Sood, Sajeev Nair, Nitish Sood
First page: 133
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
Lacking a federal policy to control the spread of COVID-19, state governors ordered lockdowns and mask mandates, at different times, generating a massive natural experiment. The authors exploit this natural experiment to address four issues: (1) Were lockdowns effective in reducing infections' (2) What were the costs to consumers' (3) Did lockdowns increase (signaling effect) or reduce (substitution effect) consumers’ mask adoption' (4) Did governors’ decisions depend on medical science or nonmedical drivers' Analyses via difference-in-differences and generalized synthetic control methods indicate that lockdowns causally reduced infections. Although lockdowns reduced infections by 480 per million consumers per day (equivalent to a reduction of 56%), they reduced customer satisfaction by 2.2%, consumer spending by 7.5%, and gross domestic product by 5.4% and significantly increased unemployment by 2% per average state by the end of the observation period. A counterfactual analysis shows that a nationwide lockdown on March 15, 2020, would have reduced total cases by 60%, whereas the absence of any state lockdowns would have resulted in five times more cases by April 30. The average cost of reducing the number of cases by one new infection was about $28,000 in lower gross domestic product.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-01-11T07:56:55Z
DOI: 10.1177/07439156221143954
- The Value of Core and Noncore Activity Fit for Corporate Social
Responsibility: An Expectation-Based Study of Nonprofit Hospitals-
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Authors: Daniele Mathras, Amir Grinstein, Gary J. Young, Ngoc H. Thai, Spencer B. Young
First page: 152
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
Corporate social responsibility (CSR) fit is the congruence between an organization's CSR and core activities. Previously, researchers have typically studied CSR fit as a single dimension, often finding that high-fit CSR is more effective than low-fit CSR for for-profit firms. The current research distinguishes between two dimensions of CSR fit—CSR that fits with core or noncore organizational activities—to uncover how the magnitude of investment in each type of CSR affects customer satisfaction. The authors examine the valuable and understudied context of nonprofit organizations, specifically hospitals. Results of a six-year study of over 1,500 nonprofit hospitals suggest that noncore activity CSR positively predicts customer satisfaction, but core activity CSR does not. These findings are best explained using expectation-based theories (expectancy violation and disconfirmation): customers likely expect core activity CSR from hospitals (e.g., charity care for uninsured patients) but are delighted by noncore activity CSR (e.g., green-space renovations). In addition, noncore activity CSR becomes even more important for customer satisfaction for more affluent hospitals, whereas core activity CSR becomes increasingly important for hospitals when the community socioeconomic status is low. These nuanced results provide guidance for hospitals regarding specific CSR investment strategies that ultimately impact downstream financial reimbursements.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-01-03T08:18:44Z
DOI: 10.1177/07439156221134803
- The Effect of Early Electric Vehicle Subsidies on the Automobile Market
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Authors: Xi Wu, Jing Gong, Brad N. Greenwood, Yiping (Amy) Song
First page: 169
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
Subsidies have become increasingly popular for policy makers to promote the adoption of ecofriendly new technologies. Normally, the costs of these subsidies are nontrivial, underscoring the need to determine their efficacy. This work examines one subsidy used to steer consumers away from outmoded technologies and accelerate the adoption of green technologies: purchase subsidies for electric vehicles (EVs). On the one hand, such subsidies might cannibalize the market for traditional vehicles. On the other hand, such subsidies may result in overall market expansion, with little effect on traditional vehicle purchasing. Leveraging a phased subsidy rollout aimed at the early-stage EV market in China and a difference-in-differences approach, the authors find that subsidies strongly encourage EV purchasing but have little effect on traditional vehicle purchasing. This suggests that market expansion may result from the subsidy during the EV emergence and undermines the expected cannibalization on the traditional market. Further, the expansion effect is larger in cities with more severe air pollution. Finally, results reveal some level of cannibalization in cities of higher income and educational attainment. This suggests that although subsidies have yet to yield the intended cannibalization for the market overall, it is beginning to manifest in some parts of the market.
Citation: Journal of Public Policy & Marketing
PubDate: 2023-01-03T08:20:04Z
DOI: 10.1177/07439156221134927
- Cause Beneficial or Cause Exploitative' Using Joint Motives to Increase
Credibility of Sustainability Efforts-
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Authors: Karen Anne Wallach, Deidre Popovich
First page: 187
Abstract: Journal of Public Policy & Marketing, Ahead of Print.
Consumer perceptions of brand motives related to corporate environmental responsibility affect the decisions of both corporations and consumers. Yet prior literature has typically viewed these firm motives as dichotomous, either solely intrinsic or solely extrinsic. The authors argue for a novel approach to positioning sustainability motives, where the brand communicates both intrinsic and extrinsic benefits together, as a joint motive. With a joint motive, a brand can highlight how an effort can benefit both planet and business with a “doing well by doing good” approach. Across five experiments, including a field study on Facebook, this research investigates the positive impact of the joint motive and its ability to enhance the credibility of sustainable initiatives via heightened perceptions of trustworthiness and expertise. Results provide converging evidence for the benefits of presenting a joint motive for sustainability efforts with implications for policy and practice.
Citation: Journal of Public Policy & Marketing
PubDate: 2022-12-30T01:06:56Z
DOI: 10.1177/07439156221138755
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