JournalTOCs

Journal of Public Policy & Marketing
Journal Prestige (SJR): 1.328

Citation Impact (citeScore): 2
Number of Followers: 14

Full-text available via subscription

Subscription journal
ISSN (Print) 0743-9156 - ISSN (Online) 1547-7207
Published by Sage Publications

[1174 journals]

We Get by with a Little Help from Our Friends: Progress Toward the Future
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Kelly D. Martin, Maura L. Scott
  Pages: 197 - 202
  Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 197-202, July 2022.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-06-10T09:42:14Z
  DOI: 10.1177/07439156221100305
  Issue No: Vol. 41, No. 3 (2022)
The Critical Role of Methodological Pluralism for Policy-Relevant
Empirical Marketing Research
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Hans Baumgartner, Simon J. Blanchard, David Sprott
  Pages: 203 - 205
  Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 203-205, July 2022.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-06-10T09:41:42Z
  DOI: 10.1177/07439156221092010
  Issue No: Vol. 41, No. 3 (2022)
Models That Matter: How Quantitative Marketing Research Can Impact Public
Policy
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Koen Pauwels, Vanessa Gail Perry
  Pages: 206 - 210
  Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 206-210, July 2022.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-06-10T09:43:20Z
  DOI: 10.1177/07439156221098388
  Issue No: Vol. 41, No. 3 (2022)
Marketing and Public Policy in a “Runaway World”: A Commentary
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Kelly Hewett, Shintaro Okazaki, Linda L. Price
  Pages: 211 - 212
  Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 211-212, July 2022.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-06-10T09:40:35Z
  DOI: 10.1177/07439156221093598
  Issue No: Vol. 41, No. 3 (2022)
A Call for Research at the Public Policy–Marketing Strategy
Interface
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Natalie Chisam, Frank Germann, Robert W. Palmatier
  Pages: 213 - 215
  Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 213-215, July 2022.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-06-10T09:41:41Z
  DOI: 10.1177/07439156221092413
  Issue No: Vol. 41, No. 3 (2022)
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a
Consumer Lens and Consumers Through a Policy Lens
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Lauren Block, Beth Vallen, Luk Warlop
  Pages: 216 - 220
  Abstract: Journal of Public Policy & Marketing, Volume 41, Issue 3, Page 216-220, July 2022.
  
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-06-10T09:43:40Z
  DOI: 10.1177/07439156221095857
  Issue No: Vol. 41, No. 3 (2022)
Modernizing Competition Policy and Law: The Impact of Marketing
Developments on the Legal Treatment of Price Maintenance in the United
States, the European Union, and China
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss
  First page: 221
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  Competition policy and law toward price maintenance (e.g., resale price maintenance, unilateral price policies, minimum advertised prices) draws on scholarly perspectives and theory developed over a half century ago. Since that time, changes to marketing practice have caused scholars to question the practical relevance of the perspectives and theory and to call for the modernization of competition policy and law toward price maintenance. Responding to these calls, the authors examine three important developments in contemporary marketing practice and assess their impact on the legal treatment of price maintenance in the three largest economies: the United States, the European Union, and China. Their analysis reveals significant differences in how each jurisdiction is responding to (1) increasing market concentration and accompanying shifts in interfirm power, (2) advances in information technology and the commercial use of the internet, and (3) developments in cross-channel shopping and the rise of omnichannel distribution. Their findings pose implications for future public policy, marketing practice, and academic scholarship and contribute to the modernization of competition policy and law.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-05-10T06:38:54Z
  DOI: 10.1177/07439156221095861
The Role of Generic Price Look-Up Code in WIC Benefit Redemptions
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Junzhou Zhang, Qi Zhang, Chuanyi Tang, Kayoung Park, Kristina Harrison, Patrick W. McLaughlin, Brian Stacy
  First page: 237
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  One of the most significant recent changes in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is that the Healthy, Hunger-Free Kids Act of 2010 mandated the conversion of the program to an electronic benefit transfer (EBT) system by October 1, 2020. This mandate has led to some technical challenges and policy issues. Focusing on the adoption of a generic price look-up (PLU) code, an important EBT mechanism intended to facilitate the redemption of fresh produce, this research examines how different mapping approaches in using the generic PLU code are associated with WIC participants’ cash value benefit redemption. Using the redemption data of 121,021 Virginia WIC participants in 2015, the first year after the full implementation of the EBT system in Virginia, the authors identified three groups of WIC participants based on their exposure to the generic PLU code. Results show that WIC participants who had ever been exposed to the generic code tended to have a significantly higher fruit and vegetable redemption rate than those who had never experienced the generic code. The authors also conducted a qualitative study to provide insights regarding the potential mechanism underlying the hypothesized relationships. Relevant policy implications and future research directions are discussed.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-05-10T06:38:46Z
  DOI: 10.1177/07439156221092418
Scaling Social Impact: Marketing to Grow Nonprofit Solutions
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Gia Nardini, Melissa G. Bublitz, Caitlin Butler, Staci Croom-Raley, Jennifer Edson Escalas, Jonathan Hansen, Laura A. Peracchio
  First page: 254
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial inequities want to grow the impact of their promising solutions to these problems—scaling social impact. Yet, local, community-based nonprofits often struggle to identify a path to scale their impact. To address this problem, the authors partnered with 11 nonprofits engaged in social impact scaling. By integrating insights on scaling from these nonprofit research partners together with academic research on scaling across a range of disciplines, they outline a framework for scaling community-based nonprofits and the marketing practices that support it. This research advances a two-stage social impact scaling framework termed “T-shaped Scaling.” Within this framework, the vertical bar of the T refers to “scaling deep,” grounding solutions within a community, and the horizontal bar of the T represents “scaling wide,” adapting and transferring the scaled deep solutions to new communities. This framework advances both conceptual and practical understandings of social impact scaling. Finally, the authors explore the policy implications of social impact scaling and call on researchers in marketing to further investigate the scaling strategies and marketing practices that grow social impact.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-05-04T05:48:47Z
  DOI: 10.1177/07439156221087997
Ritual Revision During a Crisis: The Case of Indian Religious Rituals
During the COVID-19 Pandemic
- Free pre-print version: Loading...
  Rate this result: What is this?
  
  Please help us test our new pre-print finding feature by giving the pre-print link a rating.
  A 5 star rating indicates the linked pre-print has the exact same content as the published article.
  
  Authors: Vikram Kapoor, Russell Belk, Christina Goulding
  First page: 277
  Abstract: Journal of Public Policy & Marketing, Ahead of Print.
  Rituals, particularly religious rituals, may play a significant role in times of crises. Often, these rituals undergo revision to adapt to the changing needs of the time. This article investigates recent unofficially revised Hindu religious rituals as performed during the COVID-19 pandemic. The multifarious creative interplay between Hindu tradition and change is illustrated through four cases: the religious festival of Durga Puja, the devotional songs or bhajans, the ritual of lighting lamps or diyas, and the fire rituals or havans. The authors offer a systematic discourse analysis of online news articles and YouTube posts that illuminate several aspects of ritual revision during unsettled times. They focus on the changes that were made to ritual elements: who controlled these alterations, how these modifications were made, and what potential benefits these revisions offered to the community of ritual participants. The authors highlight public policy implications regarding the involvement of diverse social actors, the creation of faith in science, the creation of feelings of unity and agency, and the amplification of local ritual modifications on a national scale.
  Citation: Journal of Public Policy & Marketing
  PubDate: 2022-04-07T12:32:18Z
  DOI: 10.1177/07439156221081485