Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 194)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 15)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 59)
Journal of Marketing Research     Full-text available via subscription   (Followers: 74)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
Journal of Public Policy & Marketing
Journal Prestige (SJR): 1.328
Citation Impact (citeScore): 2
Number of Followers: 18  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 0743-9156 - ISSN (Online) 1547-7207
Published by American Marketing Association Homepage  [4 journals]
  • Dr. Geraldine “Gerri” Henderson and Dr. Jerome D. Williams: Two
           Treasured Pillars in the Transformative Consumer Research Community
    • Pages: 115 - 115
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 2, Page 115-115, April 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-03-17T06:27:07Z
      DOI: 10.1177/07439156211000761
      Issue No: Vol. 40, No. 2 (2021)
       
  • May the Force Be with You: Expanding the Scope for Marketing Research as a
           Force for Good in a Sustainable World
    • Authors: Martin Mende, Maura L. Scott
      Pages: 116 - 125
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 2, Page 116-125, April 2021.

      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-03-17T06:27:24Z
      DOI: 10.1177/07439156211000741
      Issue No: Vol. 40, No. 2 (2021)
       
  • Across Time, Across Space, and Intersecting in Complex Ways: A Framework
           for Assessing Impacts of Environmental Disruptions on Nature-Dependent
           Prosumers
    • Authors: Laurel Steinfield, Srinivas Venugopal, Samuelson Appau, Andres Barrios, Charlene Dadzie, Roland Gau, Diane Holt, Nguyen Thi Tuyet Mai, Clifford Shultz
      Pages: 262 - 284
      Abstract: Journal of Public Policy & Marketing, Volume 40, Issue 2, Page 262-284, April 2021.
      Environmental disruptions, such as extreme weather events or poisoning of natural resources, are increasing in frequency and intensity. These critical global problems demand market- and policy-based solutions. Adopting a Transformative Consumer Research perspective, this article examines the effects of environmental disruptions on the livelihoods of a very vulnerable group: nature-dependent prosumers. Nature-dependent prosumers often live in subsistence markets, but the impact of environmental disruptions on their lives can have repercussions throughout local and global systems. This article thus offers practitioners and researchers a framework, the “cross-scale intersectionality matrix” (CSIM), to better understand the differing impacts of environmental disruptions and envisage effective solutions. The CSIM reveals how environmental disruptions affect marketing systems’ exchanges of production and consumption (1) across multiple spatiotemporal scales, resulting in cross-scale impacts (per ecosystems theory) and (2) in diverse ways for groups/individuals experiencing intersectional power asymmetries such as geopolitical/economic power, classism/ableism, and sexism (per intersectionality theory). Building on insights from the CSIM framework, the authors propose improvements to research as well as policy and market-based solutions intended to enhance the well-being of nature-dependent prosumers.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-03-17T06:28:22Z
      DOI: 10.1177/0743915620976563
      Issue No: Vol. 40, No. 2 (2021)
       
  • Missing the Mark: The Long-Term Impacts of the Federal Trade
           Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product
           Advertising
    • Authors: Mara Schein, Rosemary J. Avery, Matthew D. Eisenberg
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      This study examines the long-term efficacy of the Federal Trade Commission’s (FTC’s) 2003 Red Flag Initiative, which aimed to curb the prevalence of deceptive claims in over-the-counter weight loss product advertising. The principal component of this effort was the FTC’s promotion of voluntary guidelines which encouraged media outlets to screen advertisements for the seven deceptive (“Red Flag”) claims prior to publication. By analyzing the content of English-language advertisement airings appearing in nationally circulated print magazines and on television programs between 2010 and 2011, this study evaluates the success of the Red Flag Initiative as a long-term regulatory solution to deceptive advertising in this market. This study finds that the FTC’s voluntary initiative failed to halt the dissemination of deceptive claims during the time period analyzed. In response to the FTC’s actions, manufacturers appear to have engaged in offsetting behaviors and employed other creative content to convey similar deceptive information in their advertising, allowing them to avoid scrutiny while continuing to mislead consumers.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-05-05T09:24:54Z
      DOI: 10.1177/0743915620984116
       
  • The Role of Patient Satisfaction in Hospitals’ Medicare
           Reimbursements
    • Authors: Lu Liu, Dinesh K. Gauri, Rupinder P. Jindal
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Medicare uses a pay-for-performance program to reimburse hospitals. One of the key input measures in the performance formula is patient satisfaction with their hospital care. Physicians and hospitals, however, have raised concerns regarding questions related to patient satisfaction with pain management during hospitalization. They report feeling pressured to prescribe opioids to alleviate pain and boost satisfaction survey scores for higher reimbursements. This overprescription of opioids has been cited as a cause of current opioid crisis in the United States. Due to these concerns, Medicare stopped using pain management questions as inputs in its payment formula. The authors collected multiyear data from six diverse data sources, employed propensity score matching to obtain comparable groups, and estimated difference-in-difference models to show that, in fact, pain management was the only measure to improve in response to the pay-for-performance system. No other input measure showed significant improvement. Thus, removing pain management from the formula may weaken the effectiveness of the Hospital Value-Based Purchasing Program at improving patient satisfaction, which is one of the key goals of the program. The authors suggest two divergent paths for Medicare to make the program more effective.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-04-20T07:39:17Z
      DOI: 10.1177/0743915620984723
       
  • The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis
           in Europe
    • Authors: Norah Campbell, Sarah Browne, Marius Claudy, Melissa Mialon, Serge Hercberg, Francisco Goiana-da-Silva, Francis Finucane
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Ultraprocessed-food manufacturers have proposed product reformulation as a key strategy to tackle obesity. In determining the impact of reformulation on population dietary behaviors, policy makers often depend on data provided by these manufacturers. Where such data are “gifted” to regulators, there may be an implicit expectation of reciprocity that adversely influences nutrition policies. The authors aimed to assess Europe’s industry-led reformulation strategy in five countries deploying critical policy studies as an approach. They found that interim results on industry-led food reformulation did not meet the countries’ targets. Information asymmetries exist between food industry and policy makers: the latter are not privy to marketing intelligence and must instead rely on data that are voluntarily donated by food industry actors, which represent a distorted snippet of the marketing intelligence system from whence they came. Because these data indeed bear all the hallmarks of a gift, regulatory and public health authorities operate within a gift economy. The implications of this “data-gift economy” are strategic delay and the need to set goals when the field is not visible. Ultimately, this could diminish the implementation of public health nutrition policies that run counter to the commercial interests of ultraprocessed-food producers.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-03-31T09:12:21Z
      DOI: 10.1177/0743915620983842
       
  • Linking Marketing to Nonprofit Performance
    • Authors: Denish Shah, Morris George
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      The critical role of marketing in driving nonprofit performance has been recognized for decades. However, in practice, there has been a disturbingly weak acknowledgment and/or implementation of marketing practices across nonprofits to date. Marketing is often perceived as an avoidable and costly overhead. The issue is complicated by the fact that nonprofit performance is relatively difficult to measure and may often comprise multiple tangible and intangible outcomes with different (linear and nonlinear) functional forms. Furthermore, nonprofit performance outcomes often depend on behavioral and attitudinal changes of the target segment. The authors address these challenges by presenting a methodology to link marketing efforts to nonprofits’ mission-based performance outcome(s). The authors apply their approach with data from a large nonprofit and find empirical support for the notion that marketing can play a pivotal and significant role in improving nonprofits’ mission-based performance outcomes. The findings help present a strong case for nonprofit leaders and policy makers to fund and treat marketing as a critical investment to drive nonprofit entities’ performance.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-03-04T03:52:33Z
      DOI: 10.1177/0743915620978538
       
  • Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual
           Fund Ads
    • Authors: Joseph M. Johnson, Gerard J. Tellis, Noah VanBergen
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Mutual fund advertisers often highlight their funds’ past returns, albeit with a disclosure mandated by the Securities and Exchange Commission (SEC). To ascertain whether the SEC disclosure is effective and how it could be improved, the authors conduct seven experiments regarding individuals’ choice of mutual funds with ads touting past success plus disclosures. These experiments lead to several findings: First, current SEC disclosures do not work because investors fall prey to the “hot hand” bias and believe that past performance trends will continue. Second, although investors comprehend the content of the SEC disclosure, they misapply it. Third, an alternate stronger, less ambiguous disclosure effectively attenuates investors’ preferences for funds with longer (vs. shorter) performance runs. Fourth, only a disclosure that directly relates to the beliefs that give rise to the hot hand bias overcomes peoples’ tendency to chase returns. Fifth, these findings generalize to the real estate context. This is the only research that shows that when the SEC disclosure found in mutual fund ads is pitted against the hot hand bias, the hot hand wins out. However, a strongly worded disclosure has some success at debiasing individuals. The authors also discuss implications for policy makers, practitioners, and consumers.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-01-25T10:00:32Z
      DOI: 10.1177/0743915620970905
       
  • Institutionalizing Diversity-and-Inclusion-Engaged Marketing for
           Multicultural Marketplace Well-Being
    • Authors: Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha N.N. Cross, Charles Chi Cui, Cristina Galalae, Shauna Kearney, Tana Cristina Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, Jerome D. Williams
      First page: 143
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the diversity and inclusion discourse in promoting multicultural marketplace well-being. Conducting three studies, one in each field and across contexts in three continents, the authors identify barriers that inhibit effective implementation of diversity and inclusion initiatives in today’s multicultural marketplaces. These barriers exist within and across fields and pertain to cultural-cognitive (shared meanings), normative (normative factors), and regulatory (rules and systems) pillars supporting the existence or transformation of institutions. From the research findings, the authors provide specific guidance for institutional work within marketing’s fields and policy developments needed to advance diversity-and-inclusion-engaged marketing for enhancing multicultural marketplace well-being.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-01-12T02:17:50Z
      DOI: 10.1177/0743915620975415
       
  • Political Polarization: Challenges, Opportunities, and Hope for Consumer
           Welfare, Marketers, and Public Policy
    • Authors: T.J. Weber, Chris Hydock, William Ding, Meryl Gardner, Pradeep Jacob, Naomi Mandel, David E. Sprott, Eric Van Steenburg
      First page: 184
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences marketers, policy makers, and consumer welfare. The present work introduces the construct of political polarization to the marketing literature and shows how it serves as a novel challenge for various marketing stakeholders. For consumers, the authors propose that political polarization increases the salience of political identities, alters inter- and intragroup dynamics, and amplifies cognitive biases. These effects negatively affect consumer welfare, including financial welfare, relationships, mental and physical health, and societal interests. For marketers, polarization introduces a challenge to both be more sociopolitically engaged while also navigating competing political interests. Polarization also creates new opportunities and challenges for segmentation, targeting, loyalty, and product offerings. For policy makers, political polarization creates policy gaps, impedes the implementation of policy, and obstructs governance. Building from these insights, the authors consider the drawbacks and overlooked benefits of political polarization, potential remedies, and directions for future research.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-03-03T10:16:39Z
      DOI: 10.1177/0743915621991103
       
  • Enabling and Cultivating Wiser Consumption: The Roles of Marketing and
           Public Policy
    • Authors: Lucie K. Ozanne, Jason Stornelli, Michael G. Luchs, David Glen Mick, Julia Bayuk, Mia Birau, Sunaina Chugani, Marieke L. Fransen, Atar Herziger, Yuliya Komarova, Elizabeth A. Minton, Farnoush Reshadi, Gillian Sullivan-Mort, Carlos Trujillo, Hyeyoon Bae, Tavleen Kaur, Miguel Zuniga
      First page: 226
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Contemporary consumers, societies, and ecologies face many challenges to well-being. Consumer researchers have responded with new attention to what engenders happiness and flourishing, particularly as a function of wiser consumption. Consumer wisdom has been conceptualized as the pursuit of well-being through the application of six interrelated dimensions: responsibility, purpose, flexibility, perspective, reasoning, and sustainability. However, up to now, the roles of marketing management and government policies with respect to enabling and supporting consumer wisdom have not been thoroughly and systematically considered. To do this, the authors adopt an integrative approach based on a range of theoretical and empirical insights from both consumer research and wisdom research in the social sciences. They weave these insights into the stages of an expanded version of the circular economy model of the value cycle, within which they also include the traditional four Ps of the marketing mix. This approach allows the authors to identify how marketing practices and public policies can enable and support consumer wisdom, resulting in advancements to well-being and the common good, as well as restorations to the missions and reputations of business and government.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2021-02-05T04:12:10Z
      DOI: 10.1177/0743915620975407
       
  • Are Sugar-Sweetened Beverage Taxes Effective' Reviewing the Evidence
           Through a Marketing Systems Lens
    • Authors: Marius Claudy, Gerardine Doyle, Lisa Marriott, Norah Campbell, Grace O’Malley
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      The overconsumption of sugar-sweetened beverages (SSBs) is associated with noncommunicable diseases such as obesity, type 2 diabetes, and cancer. Voluntary industry codes have largely failed to curb the overconsumption of sugar, and governments globally are increasingly willing to impose taxes on SSBs. However, the effectiveness of SSB taxation varies significantly. Drawing on a systematic review of the most recent literature (N = 79), the authors find that heterogeneity in outcomes is likely to result from idiosyncratic conditions within marketing systems. Building on marketing systems theory, they identify and critically evaluate (omitted) factors within the marketing environment that have an impact on the effectiveness of SSB taxation. Findings reveal that most studies to date focus on demand-side issues, often omitting supply-side responses such as reformulation or pass-through rates. Furthermore, studies largely disregard evidence from marketing and behavioral sciences, which show that taxation works through psychological mechanisms other than price. Finally, the authors find that few studies have systematically evaluated the complementary effects of SSB taxation and other health-promoting policies. By highlighting these blind spots in the current SSB taxation knowledge, the authors provide fruitful avenues for future research at the nexus of marketing and public policy.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-12-09T10:05:36Z
      DOI: 10.1177/0743915620965153
       
  • Negotiated Agency in the Face of Consumption Constraints: A Study of Women
           Entrepreneurs in Subsistence Contexts
    • Authors: Srinivas Venugopal, Madhubalan Viswanathan
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Millions of women entrepreneurs in subsistence contexts face consumption constraints while embedded in strongly patriarchal social institutions. In these contexts, the place for women is believed to be within the home as homemakers and not in the market as entrepreneurs. Yet these women are able to overcome gender-based institutional barriers and engage with the marketplace as entrepreneurs as a way to overcome consumption constraints. The authors conducted a longitudinal qualitative study of women entrepreneurs in low-income neighborhoods of Chennai, India, to understand (1) what motivates women to overcome the gender-based institutional barriers to entrepreneurial action and (2) how they can overcome the “iron cage” of institutional norms to initiate and sustain entrepreneurial action. The findings help the authors theorize the process of negotiated agency and elaborate on the microprocesses that underlie its enactment. Substantively, they demonstrate how consumption constraints in poverty trigger entrepreneurial agency among low-income women. The authors build on the findings to offer welfare-enhancing policy recommendations.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-10-07T09:57:03Z
      DOI: 10.1177/0743915620953821
       
  • Parents, Products, and the Development of Preferences: Child Palate and
           Food Choice in an Obesogenic Environment
    • Authors: T. Bettina Cornwell, Eric Setten, Sung-Hee W. Paik, Ravi Pappu
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Food systems and the ways food products are formulated, packaged, and marketed contribute to obesogenic environments. The current research focuses on products informally referred to as junk food (foods high in sugar, fat, and salt) and how they function as a mechanism in developing taste preferences in children three to five years old. Across two studies, the authors examine how parents’ taste preferences, their lay theories of self-control, and their resulting decisions about foods to provide to their children are associated with their children’s taste preferences and consumption of healthy food. Using a parent survey, Study 1 examines how parent preferences and exposure to junk food contribute to the development of child food preferences. Study 2, which is based on a parent survey and observation of child meals out of home, confirms Study 1 findings. Furthermore, Study 2 shows how parental lay theories and parental decisions regarding junk food provided to a child are related to the child’s consumption of vegetables. Implications for food brands, policy, and parents are discussed.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-08-06T10:50:39Z
      DOI: 10.1177/0743915620939581
       
  • Saving Behavior Within and Across Developing Nations: Implications for
           Public Policy Makers
    • Authors: Colin B. Gabler, Ronald Paul Hill, V. Myles Landers
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Although the idea that people should save some portion of their incomes is undisputed, much extant consumer and public policy research on this topic concentrates on citizens in the developed world. Whether saving behavior is similar or different in developing countries has yet to be adequately explored. To address this research gap, the authors investigate how the proclivity to save money may influence consumption adequacy and life satisfaction across these nations and, even more fundamentally, how the ability to earn income may ultimately influence the ability to save. They compare these relationships across BRICS countries with the United States as a surrogate for developed nations. Using the University of Michigan’s World Values Survey, the authors investigate Wave 6 to determine what may underlie differences across countries. The results demonstrate that motivations and their relationships with saving behavior and consumption adequacy vary significantly. Each then plays a role in how satisfied individuals are with their lives. Findings highlight how to develop public policies to enhance saving behavior, along with research directions consonant with the study objectives.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-06-29T09:46:27Z
      DOI: 10.1177/0743915620925085
       
  • How Product Type and Organic Label Structure Combine to Influence
           Consumers’ Evaluations of Organic Foods
    • Authors: Jeffrey R. Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, Sundar G. Bharadwaj
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      This research finds that how a firm conveys a food’s organic nature through an organic label impacts consumers’ evaluation of that food. Consistent with previous research, adding organic labels to foods is detrimental to evaluations of vice (but not virtue) foods, but simple changes to the structure of the organic label attenuate the negative effect of such labels on evaluations of vice foods. Specifically, whereas product-level organic labels (e.g., “organic burrito”) result in lower evaluations of vice foods, ingredient-level organic labels (e.g., “burrito with all organic ingredients”) do not. No effect of organic label structure is found for virtue foods. The authors draw on theories of feature-based categorical typicality and fluency to suggest one psychological process by which organic label structure can impact consumers’ evaluations of vice foods.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-06-23T04:34:12Z
      DOI: 10.1177/0743915620922873
       
  • Operationalizing Critical Race Theory in the Marketplace
    • Authors: Sonja Martin Poole, Sonya A. Grier, Kevin D. Thomas, Francesca Sobande, Akon E. Ekpo, Lez Trujillo Torres, Lynn A. Addington, Melinda Weekes-Laidlow, Geraldine Rosa Henderson
      First page: 126
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race operates, the authors examine its impact in marketplaces and how these effects are shaped by intersecting forms of systemic oppression. They introduce critical race theory (CRT) to the marketing community as a useful framework for understanding consumers, consumption, and contemporary marketplaces. They outline critical theory traditions as utilized in marketing and specify the particular role of CRT as a lens through which scholars can understand marketplace dynamics. The authors delineate key CRT tenets and how they may shape the way scholars conduct research, teach, and influence practice in the marketing discipline. To clearly highlight CRT’s overall potential as a robust analytical tool in marketplace studies, the authors elaborate on the application of artificial intelligence to consumption markets. This analysis demonstrates how CRT can support an enhanced understanding of the role of race in markets and lead to a more equitable version of the marketplace than what currently exists. Beyond mere procedural modifications, applying CRT to marketplace studies mandates a paradigm shift in how marketplace equity is understood and practiced.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-12-14T05:04:55Z
      DOI: 10.1177/0743915620964114
       
  • Rethinking Service Systems and Public Policy: A Transformative Refugee
           Service Experience Framework
    • Authors: Silke Boenigk, Raymond Fisk, Sertan Kabadayi, Linda Alkire, Lilliemay Cheung, Canan Corus, Jörg Finsterwalder, Aaron A. Kreimer, Nadina Luca, Mansour Omeira, Pallab Paul, Marcos F. Santos, Nina Smidt
      First page: 165
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      The global refugee crisis is a complex humanitarian problem. Service researchers can assist in solving this crisis because refugees are immersed in complex human service systems. Drawing on marketing, sociology, transformative service, and consumer research literature, this study develops a Transformative Refugee Service Experience Framework to enable researchers, service actors, and public policy makers to navigate the challenges faced throughout a refugee’s service journey. The primary dimensions of this framework encompass the spectrum from hostile to hospitable refugee service systems and the resulting suffering or well-being in refugees’ experiences. The authors conceptualize this at three refugee service journey phases (entry, transition, and exit) and at three refugee service system levels (macro, meso, and micro) of analysis. The framework is supported by brief examples from a range of service-related refugee contexts as well as a Web Appendix with additional cases. Moreover, the authors derive a comprehensive research agenda from the framework, with detailed research questions for public policy and (service) marketing researchers. Managerial directions are provided to increase awareness of refugee service problems; stimulate productive interactions; and improve collaboration among public and nonprofit organizations, private service providers, and refugees. Finally, this work provides a vision for creating hospitable refugee service systems.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-11-06T03:57:41Z
      DOI: 10.1177/0743915620962815
       
  • Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems
    • Authors: Melissa G. Bublitz, Lan Nguyen Chaplin, Laura A. Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, Elizabeth G. Miller
      First page: 206
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      This research focuses on youth social entrepreneurs who are leading ventures that address pressing societal problems including climate change, gun reform, and social justice. It answers Journal of Public Policy & Marketing’s call for more research in marketing on social entrepreneurship. Consistent with the mission of Transformative Consumer Research to enhance individual and societal well-being, this research explores how the dynamic ecosystem of youth social entrepreneurs empowers them to rise up to transform people, communities, and the future for the better. The authors partnered with 20 established youth social entrepreneurs who have founded social impact initiatives as well as two organizations that support youth social entrepreneurs, Ashoka and Future Coalition, to develop a framework for understanding the ecosystem that encourages youth social entrepreneurs to enhance people’s well-being and make the world a better place. This framework integrates the experiences of these youth social entrepreneur partners and extant literature in marketing and related disciplines to provide guidance that can help researchers, policy makers, educators, and parents design an environment to support the success of youth social entrepreneurs.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-08-04T11:59:56Z
      DOI: 10.1177/0743915620937702
       
  • A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence
           Marketplaces: Researching and Designing Customized Sustainability Literacy
           Education in Tanzania
    • Authors: Madhubalan Viswanathan, Sara Baskentli, Samanthika Gallage, Diane M. Martin, Maria Ramirez-Grigortsuk, Saroja Subrahmanyan
      First page: 245
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      This article demonstrates symbiotic academic-social enterprise (SASE), a bottom-up approach intertwined with the subsistence marketplace research stream. The SASE approach is unique in coevolving academic and social initiatives in parallel for the express purpose of achieving dual objectives: societally relevant research and social impact over an extended period. Distinct from typical action research approaches, the directionality between research and practice in this approach is circular or mutual rather than linear, the time frame continuous rather than discrete, and the unit of analysis the entire enterprise rather than a single project. Thus, SASE is fundamentally a bottom-up, learning-by-doing approach that developed in contexts characterized by a confluence of uncertainties for communities and a confluence of unfamiliarities for researchers and practitioners. The authors demonstrate this approach in the context of creating sustainability literacy education in Tanzania based on unique climate change impacts in the region. The academic research enterprise provides bottom-up insights about climate change and potential approaches to sustainability literacy education. A sustainability literacy education pilot project demonstrates an initiative in the social enterprise aspect of the approach. Finally, the authors derive public policy and marketing implications of SASE.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-12-22T07:23:25Z
      DOI: 10.1177/0743915620968506
       
  • Is Savings Automation Helpful to Liquid Savings' It Depends on Whether
           You Have a Savings Habit
    • Authors: Casey Newmeyer, Dee Warmath, Genevieve E. O’Connor, Nancy Wong
      First page: 285
      Abstract: Journal of Public Policy & Marketing, Ahead of Print.
      In general, Americans are not savers, which contributes to their inability to absorb even small financial shocks and increases their potential for financial hardship. Savings automation has been promoted as a solution to overcome the behavioral constraints (or limitations) that hinder individual savings behavior. The result has been a proliferation of automated savings programs with the goal of helping people save money without their notice as a way to overcome their tendency to consume. However, scant research has examined the efficacy of this “save people from themselves” approach. This article explores the importance of having a saver mindset, regardless of income, in the success of savings automation. Results from two studies demonstrate that the benefits of automation for liquid savings accrue at a higher rate for individuals with lower incomes and that this benefit depends on the presence of a personal savings orientation. The findings suggest that savings programs should try to build a savings habit and mindset among consumers, especially for those with lower incomes.
      Citation: Journal of Public Policy & Marketing
      PubDate: 2020-09-23T04:24:19Z
      DOI: 10.1177/0743915620950216
       
 
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