 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- A Single Customer View for Financial Services
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Authors:
Mehgan Cain
Abstract: How to turn your first-party data into a strategic business asset Traditional financial services companies are at a critical crossroads. Changing customer expectations, increasing regulatory complexity, pandemic-driven disruption, and pressure to streamline operations are driving the need to create a single customer view that marketing, customer experience, and other growth-focused teams can access and use […]The post A Single Customer View for Financial Services appeared first on American Marketing Association.
PubDate: Fri, 24 Jun 2022 15:22:02 +000
- The Third-Party Data Deprecation Playbook
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Mehgan Cain
Abstract: How to successfully navigate the ongoing changes in the privacy-first era Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer […]The post The Third-Party Data Deprecation Playbook appeared first on American Marketing Association.
PubDate: Fri, 24 Jun 2022 15:19:09 +000
- Self(ie) Disclosure: How Selfies Shape Brand Interactions
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Authors:
T.J. Anderson
Abstract: Which brand imagery is most valuable for firms' A new JMR study demonstrates the superiority of brand selfies using cutting-edge machine learning and questions conventional social media metrics.The post Self(ie) Disclosure: How Selfies Shape Brand Interactions appeared first on American Marketing Association.
PubDate: Tue, 21 Jun 2022 23:58:59 +000
- How to choose the best online proofing software solution'
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Authors:
Mehgan Cain
Abstract: A simple 4-step framework to guide you The right online proofing solution can accelerate the review and approval process of your creative work – saving you time and money, and even leading to more inspirational designs that enhance your brand. This framework of choosing a simple, smart, seamless, and secure solution will create a guiding […]The post How to choose the best online proofing software solution' appeared first on American Marketing Association.
PubDate: Tue, 21 Jun 2022 02:00:00 +000
- The Quantifiable Marketing Value of Email Signatures
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Mehgan Cain
Abstract: You Can’t Market to Everyone, And You Don’t Have To It takes time, money, and people to attract, convert, and delight new customers. As a savvy marketer, you want to target people who will deliver the best return. When it comes to leveraging your email signature real-estate as an owned marketing channel, providing end-to-end campaign […]The post The Quantifiable Marketing Value of Email Signatures appeared first on American Marketing Association.
PubDate: Mon, 20 Jun 2022 21:38:00 +000
- Obtain Richer B2B Insights With These Survey Crafting Tips
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Mehgan Cain
Abstract: Compared to Business-to-Consumer (B2C) market research, Business-to-Business (B2B) research is a different world. B2B participants are often challenging to reach, extremely busy, and not motivated by modest cash incentives. Plus, they typically have a deep knowledge of their particular industry. For a multitude of reasons, B2B research warrants different strategies than B2C. In this report, […]The post Obtain Richer B2B Insights With These Survey Crafting Tips appeared first on American Marketing Association.
PubDate: Thu, 09 Jun 2022 09:23:00 +000
- How to Get More ROI from Your Influencer Marketing Investments
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Authors:
Fine F. Leung
Abstract: Firms, on average, are allocating their influencer marketing budgets sub-optimally and have substantive upward potential with regards to generating engagement.The post How to Get More ROI from Your Influencer Marketing Investments appeared first on American Marketing Association.
PubDate: Wed, 08 Jun 2022 05:02:00 +000
- Press Release From the Journal of Marketing: How to Get More ROI from
Your Influencer Marketing Investments-
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Authors:
T.J. Anderson
Abstract: Firms, on average, are allocating their influencer marketing budgets sub-optimally and have substantive upward potential with regards to generating engagement.The post Press Release From the Journal of Marketing: How to Get More ROI from Your Influencer Marketing Investments appeared first on American Marketing Association.
PubDate: Wed, 08 Jun 2022 05:00:00 +000
- B2B Demand Generation Trends: The Newest Data
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Authors:
Mehgan Cain
Abstract: Click Here to Download the Full Report! Our recent Using Data to Drive Demand report finds two important areas where B2B marketers are struggling. The first is measuring results (41%), and the second is making data actionable (39%). What that tells us is the name of the game in B2B demand generation is data. When […]The post B2B Demand Generation Trends: The Newest Data appeared first on American Marketing Association.
PubDate: Tue, 07 Jun 2022 11:31:00 +000
- Create a Brand Management Strategy That Keeps Your Messaging Strong
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Authors:
Mehgan Cain
Abstract: Branding – whether in the form of logos, brand voice, typography, imagery or color palette – defines your product, creating brand recognition, reputation, and customer connection. But that trifecta doesn’t happen by accident. It requires planning and intention. Create your perfect brand management strategy today by downloading this free eGuide!The post Create a Brand Management Strategy That Keeps Your Messaging Strong appeared first on American Marketing Association.
PubDate: Mon, 06 Jun 2022 07:27:00 +000
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