Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 16)
Book History     Full-text available via subscription   (Followers: 203)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 30)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 31)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 16)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 60)
Journal of Marketing Research     Full-text available via subscription   (Followers: 75)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 19)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 10)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
Journal of International Marketing
Journal Prestige (SJR): 1.568
Citation Impact (citeScore): 4
Number of Followers: 30  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association Homepage  [4 journals]
  • How Consumer Orchestration Work Creates Value in the Sharing Economy

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      Authors: Daiane Scaraboto
      Abstract: A new study addresses a missing link between value cocreation benefits to consumers and platform firms.The post How Consumer Orchestration Work Creates Value in the Sharing Economy appeared first on American Marketing Association.
      PubDate: Thu, 12 Aug 2021 05:02:00 +000
       
  • Press Release From the Journal of Marketing: How Consumer Orchestration
           Work Creates Value in the Sharing Economy

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      Authors: Marilyn Stone
      Abstract: Researchers from University of Melbourne and RMIT University published a new paper in the Journal of Marketing that identifies the key challenges experienced by sharing economy consumers and explains how consumers manage to overcome these challenges and cocreate value in the sharing economy. The study, forthcoming in the Journal of Marketing, is titled “How Consumer Orchestration Work Creates Value in […]The post Press Release From the Journal of Marketing: How Consumer Orchestration Work Creates Value in the Sharing Economy appeared first on American Marketing Association.
      PubDate: Thu, 12 Aug 2021 05:00:00 +000
       
  • Why Should Monopolies Satisfy Their Customers'

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      Authors: Udit Sharma
      Abstract: Does it matter if customers are satisfied if you have a monopoly market' The answer, according to recent JMR research, may surprise youThe post Why Should Monopolies Satisfy Their Customers' appeared first on American Marketing Association.
      PubDate: Tue, 10 Aug 2021 19:47:39 +000
       
  • Personalization for dummies

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      Authors: Stephanie Diamond
      Abstract: Discover the Holy Grail of Personalization Build a Personalization strategy Create Messaging that engages customersThe post Personalization for dummies appeared first on American Marketing Association.
      PubDate: Mon, 09 Aug 2021 18:41:57 +000
       
  • Connecting to Place, People, and Past: How Products Make Us Feel Grounded

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      Authors: Isabel Eichinger
      Abstract: What’s driving the success of such trends as craft brew, artisan bread and indie soap brands' A new study finds that consumers want to feel grounded.The post Connecting to Place, People, and Past: How Products Make Us Feel Grounded appeared first on American Marketing Association.
      PubDate: Mon, 09 Aug 2021 05:02:00 +000
       
  • Press Release From the Journal of Marketing: Connecting to Place, People,
           and Past: How Products Make Us Feel Grounded

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      Authors: Marilyn Stone
      Abstract: Marketers can cater to the need to feel grounded by offering products that help consumers connect to place, people, and past.The post Press Release From the Journal of Marketing: Connecting to Place, People, and Past: How Products Make Us Feel Grounded appeared first on American Marketing Association.
      PubDate: Mon, 09 Aug 2021 05:00:00 +000
       
  • The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

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      Authors: Vladimir Melnyk
      Abstract: Managers and policy makers can use social norms to drive behavioral change. They should invoke close others, such as family and friends, to motivate consumers to take key actions.The post The Influence of Social Norms on Consumer Behavior: A Meta-Analysis appeared first on American Marketing Association.
      PubDate: Thu, 05 Aug 2021 05:02:00 +000
       
  • Press Release From the Journal of Marketing: How Social Norms Influence
           Consumer Behavior

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      Authors: Marilyn Stone
      Abstract: Social norms can be leveraged by marketers and policy makers to encourage various socially approved behaviors and discourage socially disapproved behaviors. The post Press Release From the Journal of Marketing: How Social Norms Influence Consumer Behavior appeared first on American Marketing Association.
      PubDate: Thu, 05 Aug 2021 05:00:00 +000
       
  • Before Undertaking an M&A, Read this Study on How to Preserve Firm
           Value

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      Authors: Nita Umashankar
      Abstract: To preserve firm value during and after an M&A, firms should focus on customers and appoint at least one marketer to their board.The post Before Undertaking an M&A, Read this Study on How to Preserve Firm Value appeared first on American Marketing Association.
      PubDate: Mon, 02 Aug 2021 05:02:00 +000
       
  • Press Release From the Journal of Marketing: Before Undertaking an M&A,
           Read this Study on How to Preserve Firm Value

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      Authors: Matt Weingarden
      Abstract: Executives and M&A consultants must make customers (in addition to investors, banks, and regulators) part of their conversation when considering engaging in an M&A.The post Press Release From the Journal of Marketing: Before Undertaking an M&A, Read this Study on How to Preserve Firm Value appeared first on American Marketing Association.
      PubDate: Mon, 02 Aug 2021 05:00:00 +000
       
 
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