 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
|
|
|
- What Is the Role of Marketing in Disrupted Health Care Markets' It’s
Time to Move Beyond Conventional Strategies to Account for New Actors,
Roles, and Exchanges-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Christine Moorman
Abstract: Disruption has impacted the creation, provision, and consumption of health care in fundamental ways, yet marketing is still focused on conventional strategies.The post What Is the Role of Marketing in Disrupted Health Care Markets' It’s Time to Move Beyond Conventional Strategies to Account for New Actors, Roles, and Exchanges appeared first on American Marketing Association.
PubDate: Tue, 28 Nov 2023 16:13:38 +000
- Shortening the path to purchase with easy holiday sales incentives
-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Jazmin Cruz
Abstract: Stand out from the competition, increase sales, and reward loyalty this holiday season The holiday season means major shopping. And your customers are looking for the best deals. As companies try different tactics to reward loyal customers and attract new business, some incentives will work better than others.Learn how you can stand out from the […]The post Shortening the path to purchase with easy holiday sales incentives appeared first on American Marketing Association.
PubDate: Tue, 28 Nov 2023 15:02:44 +000
- Should Hospitals Specialize in an Area or Diversify' The Impact of
Hospital Portfolios on Patient Demand-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Sarang Sunder
Abstract: Specialize' Diversify' Do patients care' A new Journal of Marketing study assesses the impact of a hospital’s portfolio strategy on patient demand.The post Should Hospitals Specialize in an Area or Diversify' The Impact of Hospital Portfolios on Patient Demand appeared first on American Marketing Association.
PubDate: Tue, 14 Nov 2023 11:00:00 +000
- Limited-Time Offers Are a Marketing Mainstay—But Online Consumers
Aren’t Interested-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Valentina Ubal
Abstract: A new Journal of Marketing Research study shows how time scarcity promotions are less effective online than in brick-and-mortar settings.The post Limited-Time Offers Are a Marketing Mainstay—But Online Consumers Aren’t Interested appeared first on American Marketing Association.
PubDate: Wed, 08 Nov 2023 17:27:44 +000
- Should National Brand Manufacturers Enter the Intensely Competitive
Private Label Business'-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Yu Ma
Abstract: A new Journal of Marketing study explores the complex trade-offs involved when manufacturers of national brands supply private labels to retailers, a practice known as dual branding.The post Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business' appeared first on American Marketing Association.
PubDate: Tue, 07 Nov 2023 11:00:00 +000
- Taking Personalization Beyond the Status Quo
-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Jazmin Cruz
Abstract: The Complete Guide for Big Brand Marketers Remember when “personalization” simply meant adding someone’s name to your subject line' Yeah, marketers know that doesn’t cut it anymore. Grab this guide to learn how you can level-up personalized marketing campaigns for your brand. It doesn’t have to be a pipe dream!The post Taking Personalization Beyond the Status Quo appeared first on American Marketing Association.
PubDate: Fri, 03 Nov 2023 15:34:20 +000
- 14 ways to deliver moments-based messaging at scale
-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Jazmin Cruz
Abstract: The marketer’s 2024 checklist for personalization across millions of contacts Start 2024 fresh with a crawl-walk-run checklist for personalized messaging at the enterprise level. You’ll learn:The post 14 ways to deliver moments-based messaging at scale appeared first on American Marketing Association.
PubDate: Thu, 02 Nov 2023 21:23:46 +000
- The Four Steps of Effective Brand Research
-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Jazmin Cruz
Abstract: Quantitative and qualitative research are crucial tools for building a brand strategy. Discover the four steps to effective research that finds insightful data. When it comes to developing a cohesive brand and marketing strategy, the process should always start with a healthy amount of research. Both quantitative and qualitative methods are crucial for getting a […]The post The Four Steps of Effective Brand Research appeared first on American Marketing Association.
PubDate: Wed, 01 Nov 2023 05:00:00 +000
- Good for the Environment and Good for Business: How Circular Take-Back
Programs Enhance Consumer Valuation-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Anna Tari
Abstract: A new Journal of Marketing study shows consumers exhibit higher willingness to pay for products that are part of a circular take-back program. The post Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation appeared first on American Marketing Association.
PubDate: Tue, 31 Oct 2023 10:00:00 +000
- How Do Nutritional Warning Labels Affect Prices'
-
Free pre-print version: Loading...
Rate this result:
What is this?
Please help us test our new pre-print finding feature by giving the pre-print link a rating.
A 5 star rating indicates the linked pre-print has the exact same content as the published article.
Authors:
Ishita Nagpal
Abstract: A Journal of Marketing Research study reveals some unexpected and promising pricing consequences of Chile's 2016 food warning label regulations.The post How Do Nutritional Warning Labels Affect Prices' appeared first on American Marketing Association.
PubDate: Wed, 25 Oct 2023 16:35:02 +000
|
Subscription journal
