JournalTOCs

Journal of International Marketing
Journal Prestige (SJR): 1.568

Citation Impact (citeScore): 4
Number of Followers: 25

Full-text available via subscription

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ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association

[1 journal]

Insights for connecting with Gen Z through Creator marketing
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  Authors: Jazmin Cruz
  Abstract: Read this whitepaper to learn how Gen Z plans to shop this summer and beyond—featuring insights from LTK’s latest Gen Z Shopper Study. Gen Z is a powerful and unique group of consumers, with purchasing power on the rise. For brands, understanding their shopping behavior and spending power is key to success. Gen Z trusts […]The post Insights for connecting with Gen Z through Creator marketing appeared first on American Marketing Association.
  PubDate: Thu, 01 Jun 2023 00:00:00 +000
The Secret to In-Store Displays: Where to Place Discounted Products
Relative to Regularly Priced Products to Maximize Sales
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  Authors: Christina Kan
  Abstract: Do price promotions on some products impact the demand for other products depending on their relative locations within a display' A new Journal of Marketing says yes.The post The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales appeared first on American Marketing Association.
  PubDate: Tue, 30 May 2023 05:02:00 +000
Translation Trends in Digital Marketing 2023: The AI-Driven Evolution
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  Authors: Jazmin Cruz
  Abstract: Rocket-like growth in AI Translation leads to major wins for digital marketers From 2016 to 2022, the U.S. machine translation market grew from $400 million to $1.1 billion, and it’s still climbing. In order to stay on top of the ever-changing landscape of website translation, you need to make sure you stay on the edge […]The post Translation Trends in Digital Marketing 2023: The AI-Driven Evolution appeared first on American Marketing Association.
  PubDate: Wed, 24 May 2023 19:59:08 +000
Share of Voice: The Growth Lever You Can’t Neglect
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  Authors: Jazmin Cruz
  Abstract: How to Grow Share of Voice and Increase Market Share The data is clear. Share of voice (SOV) leads to increased market share. For every 10 points of excess SOV, brands tend to grow market share an extra 0.5%. For brand leaders, it’s an extra 1.5%1.So, have you evaluated your brand’s SOV lately' This might […]The post Share of Voice: The Growth Lever You Can’t Neglect appeared first on American Marketing Association.
  PubDate: Tue, 23 May 2023 20:26:41 +000
Content Discovery and AI-Driven Curation: The Perfect Combination
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  Authors: Jazmin Cruz
  Abstract: If you are not adopting AI technologies, you may be setting yourself as well as your audience behind the curve. AI is set to disrupt many industries in the coming years, including marketing and content discovery. At rasa.io, we use AI-driven content curation tools to help users fill their newsletters with quality, relevant content personalized […]The post Content Discovery and AI-Driven Curation: The Perfect Combination appeared first on American Marketing Association.
  PubDate: Thu, 18 May 2023 14:23:20 +000
Call for Submissions | Journal of Marketing Virtual Symposium: New
Paradigms for a New World (July 24, 2023)
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  Authors: Michelle Kritselis
  Abstract: The submission deadline for Journal of Marketing’s special issue on “New Paradigms for a New World” is September 1, 2023. Ahead of this, the Journal of Marketing editors are hosting a virtual symposium on July 24 to allow interested authors to present research ideas to the community and to learn from each other. Participating in […]The post Call for Submissions Journal of Marketing Virtual Symposium: New Paradigms for a New World (July 24, 2023) appeared first on American Marketing Association.
  PubDate: Wed, 17 May 2023 16:06:16 +000
Find Out How Marketers Plan to Win in 2023 in this Report
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  Authors: Jazmin Cruz
  Abstract: New research on how to use insights to make every campaign, launch, and brand initiative count in an uncertain marketplace Marketers need to get things right the first time, especially in an uncertain marketplace. But to do so, they need accurate insights and data to anticipate competitive moves and market trends. Get the report and […]The post Find Out How Marketers Plan to Win in 2023 in this Report appeared first on American Marketing Association.
  PubDate: Fri, 12 May 2023 20:00:54 +000
New Perspectives on Addressing Issues at the Intersection of Marketing and
Society
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  Authors: Dionne Nickerson
  Abstract: Marketing professor Dionne Nickerson summarizes two recent Journal of Marketing studies that address important societal issues.The post New Perspectives on Addressing Issues at the Intersection of Marketing and Society appeared first on American Marketing Association.
  PubDate: Wed, 10 May 2023 17:48:38 +000
Brand Extensions Often Fail—Here’s How Companies Can Set Them
Up for Success
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  Authors: Chenming Peng
  Abstract: Looking to introduce a new brand extension into the market' A new Journal of Marketing study shows how companies can devise more successful brand extension strategies.The post Brand Extensions Often Fail—Here’s How Companies Can Set Them Up for Success appeared first on American Marketing Association.
  PubDate: Tue, 09 May 2023 05:02:00 +000
Sales Battlecard Templates Your Reps Will Love
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  Authors: Jazmin Cruz
  Abstract: Outsmart the Competition: Download Klue’s Competitive Battlecards Template to Win Competitive Deals. Sales battlecard templates are tricking you. Google ‘battlecards’ and you’ll get slick-looking Word docs, PDFs and PowerPoint decks. They have nicely formatted little boxes with preset headings just begging to be filled. Reality check: This does not improve your battlecards. All it does […]The post Sales Battlecard Templates Your Reps Will Love appeared first on American Marketing Association.
  PubDate: Tue, 02 May 2023 20:20:29 +000