Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Book History     Full-text available via subscription   (Followers: 112)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 27)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Public Relations Review     Hybrid Journal   (Followers: 16)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Similar Journals
Journal Cover
Journal of International Marketing
Journal Prestige (SJR): 1.568
Citation Impact (citeScore): 4
Number of Followers: 24  
 
  Full-text available via subscription Subscription journal
ISSN (Print) 1069-031X - ISSN (Online) 1547-7215
Published by American Marketing Association Homepage  [1 journal]
  • 5 Derailments to Your Marketing Strategy (And How to Fix Them)

    • Free pre-print version: Loading...

      Authors: Mehgan Cain
      Abstract: There are five ways that even the best marketing strategies get derailed. Let’s talk about how to fix them. There are a lot of moving pieces to your marketing strategy. What ties them all together is your plan. Planning is the foundation that everything else is built upon, so if you get it wrong, there […]The post 5 Derailments to Your Marketing Strategy (And How to Fix Them) appeared first on American Marketing Association.
      PubDate: Wed, 11 May 2022 21:48:49 +000
       
  • Navigating Machiavellianism in Corporate Alliance Partnerships

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      Authors: Giuseppe Musarra
      Abstract: Corporate alliances often have shifting power dynamics. A new JM study shows what to do when a partner’s self-interest threatens to undermine the benefit of a joint relationship.The post Navigating Machiavellianism in Corporate Alliance Partnerships appeared first on American Marketing Association.
      PubDate: Wed, 11 May 2022 05:02:00 +000
       
  • Press Release From the Journal of Marketing: Navigating Machiavellianism
           in Corporate Alliance Partnerships

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      Authors: Marilyn Stone
      Abstract: Machiavellianism naturally breeds anxiety about failing to access and learn new knowledge from the partner, but it can, under certain conditions, encourage the development and learning of new knowledge with the partner.The post Press Release From the Journal of Marketing: Navigating Machiavellianism in Corporate Alliance Partnerships appeared first on American Marketing Association.
      PubDate: Wed, 11 May 2022 05:00:00 +000
       
  • Ticketing and Pricing Events in 2022: Your Guide to ROI

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      Authors: Mehgan Cain
      Abstract: Virtual events, hybrid events, and in-person events should all be part of a marketer’s playbook in the new events landscape. Now, they must find ways to maximize revenue from your events with a new eBook: How to Ticket and Price Virtual, Hybrid, and In-person Events. In the new event landscape, marketers have many opportunities to […]The post Ticketing and Pricing Events in 2022: Your Guide to ROI appeared first on American Marketing Association.
      PubDate: Fri, 06 May 2022 14:53:32 +000
       
  • Is a Master of Science in Marketing Really Worth It'

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      Authors: Mehgan Cain
      Abstract: In a flourishing marketing field, professionals are gaining new skills for senior positions. Take your career to the next level by earning your graduate degree. At present, nearly 317,000 individuals are employed in the roles of advertising, promotions, and marketing, and, according to the U.S. Bureau of Labor Statistics, the number of marketing managers is […]The post Is a Master of Science in Marketing Really Worth It' appeared first on American Marketing Association.
      PubDate: Thu, 05 May 2022 21:55:07 +000
       
  • Craft Products Are Experiencing Soaring Growth—Here’s How
           Firms Are Cashing In

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      Authors: Pierre-Yann Dolbec
      Abstract: The lines between craft and commercial products are blurring. Learn how to leverage niche products and processes to appeal to new customers, develop new products and services, and lift revenue.The post Craft Products Are Experiencing Soaring Growth—Here’s How Firms Are Cashing In appeared first on American Marketing Association.
      PubDate: Wed, 04 May 2022 05:02:00 +000
       
  • Press Release From the Journal of Marketing: Craft Products Are
           Experiencing Soaring Growth—Here’s How Firms Are Cashing In   

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      Authors: Marilyn Stone
      Abstract: Innovations by and adaptations between craft and commercial firms led to the expansion of craft products in the marketplace.The post Press Release From the Journal of Marketing: Craft Products Are Experiencing Soaring Growth—Here’s How Firms Are Cashing In    appeared first on American Marketing Association.
      PubDate: Wed, 04 May 2022 05:00:00 +000
       
  • How to Operationalise Your Brand to Scale Marketing

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      Authors: Mehgan Cain
      Abstract: The 3-Step Recipe to Success Marketing leaders and their teams face challenges on a number of fronts. Foremost among them, the need to deliver on-brand customer experiences across a growing number of channels with more personalisation, empathy, speed and agility than ever before. Without operationalising your brand, you’ll never stop treading water as your business […]The post How to Operationalise Your Brand to Scale Marketing appeared first on American Marketing Association.
      PubDate: Fri, 29 Apr 2022 16:32:47 +000
       
  • 6 Strategies for Delivering Your Customers Personalized Experiences with
           Adobe and AWS

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      Authors: Mehgan Cain
      Abstract: Innovate every stage of the customer journey—from acquisition to retention Adobe and Amazon Web Services (AWS) have seen firsthand how customer expectations have evolved. Customers now expect hyper-personalized experiences and seamless, digital-first journeys. To meet these expectations and stand out in an ever-evolving landscape, organizations need the right strategies and solutions to deliver digitally transformed […]The post 6 Strategies for Delivering Your Customers Personalized Experiences with Adobe and AWS appeared first on American Marketing Association.
      PubDate: Fri, 29 Apr 2022 15:42:51 +000
       
  • What Marketing Tasks Should I Automate in 2022'

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      Authors: Mehgan Cain
      Abstract: Maximize efficiency and increase your bottom line by automating repetitive marketing tasks. For marketers, it can sometimes feel like there aren’t enough hours in a day.  With all of the marketing activity that comes along with the job, from managing lead generation and sales tasks to planning your digital marketing efforts and monitoring social media, […]The post What Marketing Tasks Should I Automate in 2022' appeared first on American Marketing Association.
      PubDate: Fri, 29 Apr 2022 06:04:00 +000
       
 
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