Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 120)
Journal of Marketing Research     Full-text available via subscription   (Followers: 71)
Journal of Marketing     Full-text available via subscription   (Followers: 50)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Public Relations Review     Hybrid Journal   (Followers: 16)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Similar Journals
Journal Cover
Journal of Advertising
Journal Prestige (SJR): 2.251
Citation Impact (citeScore): 3
Number of Followers: 20  
 
Hybrid Journal Hybrid journal   * Containing 3 Open Access Open Access article(s) in this issue *
ISSN (Print) 0091-3367 - ISSN (Online) 1557-7805
Published by Taylor and Francis Homepage  [2648 journals]
  • Consumer Response toward Sexual Advertisements in the Context of
           Access-Based Consumption

    • Free pre-print version: Loading...

      Authors: Yongheng Liang, Xiaoyue Wu, Yi Su, Liyin Jin
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-06-14T10:09:35Z
      DOI: 10.1080/00913367.2022.2078449
       
  • Changes in Definitions and Operationalizations in Advertising
           Research—Justified or Not'

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      Authors: Lars Bergkvist, Martin Eisend
      Pages: 1 - 9
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-06-10T07:19:58Z
      DOI: 10.1080/00913367.2022.2077268
       
  • A Picture’s Worth a Thousand Words: Using Depicted Movement in
           Picture-Based Ads to Increase Narrative Transportation

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      Authors: Jamie L. Grigsby, Robert D. Jewell, César Zamudio
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-06-10T07:02:44Z
      DOI: 10.1080/00913367.2022.2077267
       
  • Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching
           Platforms: The Effects of Goals and Emotional Approach Tendency on
           Ad-Skipping Behavior

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      Authors: Yongwoog Andrew Jeon, Yuhosua Ryoo, Hye Jin Yoon
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-06-01T04:47:13Z
      DOI: 10.1080/00913367.2022.2073299
       
  • Past, Present, and Future of the Journal of Advertising

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      Authors: Shelly Rodgers
      Pages: 1 - 3
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-05-25T09:17:16Z
      DOI: 10.1080/00913367.2022.2073147
       
  • Significant Objects: How Eudaimonic Narratives Enhance the Value of
           Featured Products

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      Authors: Anne Hamby, Ali Tezer, Jennifer Edson Escalas
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-05-17T06:06:20Z
      DOI: 10.1080/00913367.2022.2066035
       
  • Celebrities As Brand Shields: The Role of Parasocial Relationships in
           Dampening Negative Consequences from Brand Transgressions

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      Authors: Eugene Cheng-Xi Aw, Lauren I. Labrecque
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-05-17T06:05:51Z
      DOI: 10.1080/00913367.2022.2066034
       
  • Partially Green, Wholly Deceptive' How Consumers Respond to
           (In)Consistently Sustainable Packaged Products in the Presence of
           Sustainability Claims

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Nigel D. Steenis, Erica van Herpen, Ivo A. van der Lans, Hans C. M. van Trijp
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-05-16T09:38:32Z
      DOI: 10.1080/00913367.2022.2047841
       
  • A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising

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      Authors: Jonathan Ross Gilbert, Marla Royne Stafford
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-05-16T09:38:15Z
      DOI: 10.1080/00913367.2022.2043796
       
  • Out-of-Home Advertising: A Systematic Review and Research Agenda

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      Authors: Rick T. Wilson
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-05-10T09:43:22Z
      DOI: 10.1080/00913367.2022.2064378
       
  • Congruency and Users’ Sharing on Social Media Platforms: A Novel
           Approach for Analyzing Content

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      Authors: Iman Ahmadi, Adrian Waltenrath, Christian Janze
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-29T05:30:11Z
      DOI: 10.1080/00913367.2022.2055683
       
  • Moving Forward by Looking Back: Resurrected Advertising Topics as an
           Impetus for Investigative Endeavor

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      Authors: Russell N. Laczniak, Les Carlson
      Pages: 1 - 3
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-26T05:08:39Z
      DOI: 10.1080/00913367.2022.2049932
       
  • That’s So Instagrammable! Understanding How Environments Generate
           Indirect Advertising by Cueing Consumer-Generated Content

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      Authors: Colin Campbell, Sean Sands, Matteo Montecchi, Hope Jensen Schau
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-26T04:49:13Z
      DOI: 10.1080/00913367.2022.2053901
       
  • The Creative Knife: Does Interference Dull the Edge of Creativity
           Effectiveness'

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      Authors: Kevin Lehnert, Brian D. Till, Kyle Coble, Mark J. Arnold
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-26T04:37:30Z
      DOI: 10.1080/00913367.2022.2053900
       
  • Preschoolers and Advertising: A Systematic Literature Review and Future
           Research Agenda on the Effects of Advertising on Preschool Children

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      Authors: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-20T08:12:49Z
      DOI: 10.1080/00913367.2022.2043794
       
  • Hypocrisy Induction in Advertising

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      Authors: WooJin Kim, Yuhosua Ryoo, Minette Drumwright, Sukki Yoon
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-20T08:09:55Z
      DOI: 10.1080/00913367.2022.2043793
       
  • Reviving and Improving Brand Awareness As a Construct in Advertising
           Research

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      Authors: Lars Bergkvist, Charles R. Taylor
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-20T08:05:31Z
      DOI: 10.1080/00913367.2022.2039886
       
  • Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus
           and Privacy Concerns

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      Authors: WooJin Kim, Yuhosua Ryoo, SoYoung Lee, Jung Ah Lee
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-12T02:54:14Z
      DOI: 10.1080/00913367.2022.2043795
       
  • Absorbing External Information: How Team-Level Cohesion and Friction
           Influence the Formulation of Creative Advertising

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      Authors: Huw O’Connor, Scott Koslow, Mark Kilgour
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-12T01:58:52Z
      DOI: 10.1080/00913367.2022.2038314
       
  • Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of
           Social Media

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      Authors: Eric Haley, Matthew Pittman
      Pages: 1 - 13
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-05T09:22:59Z
      DOI: 10.1080/00913367.2022.2026845
       
  • How Much Does Ad Sequence Matter' Economic Implications of Consumer
           Zapping and the Zapping-Induced Externality in the Television Advertising
           Market

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      Authors: Yang Shi, Jun B. Kim, Ying Zhao
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-05T09:15:10Z
      DOI: 10.1080/00913367.2022.2026843
       
  • Nostalgia and Forestalgia: Insights, Evaluation, and Implications for
           Advertising and Product Typology

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      Authors: R. Wixel Barnwell, Joel Collier, Kevin J. Shanahan
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-04-05T08:36:53Z
      DOI: 10.1080/00913367.2022.2036652
       
  • Actors versus Their Fictional Personas: How Character Endorsements
           Mitigate Real Scandal

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      Authors: Matthew Thomson, Jennifer Jeffrey, Allison R. Johnson
      Pages: 1 - 12
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-03-31T06:21:42Z
      DOI: 10.1080/00913367.2022.2031354
       
  • Literary Criticism in Advertising and Consumer Research: Revisiting
           Barbara Stern

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      Authors: Aubrey Fowler, Arindam Das, Jie Gao Fowler
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-03-31T05:03:14Z
      DOI: 10.1080/00913367.2022.2031353
       
  • Older People in Advertising
         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Martin Eisend
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-02-18T06:33:17Z
      DOI: 10.1080/00913367.2022.2027300
       
  • The Journal of Advertising’s Production and Dissemination of Advertising
           Knowledge: A 50th Anniversary Commemorative Review

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      Authors: Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
      Pages: 1 - 35
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-02-16T06:19:18Z
      DOI: 10.1080/00913367.2021.2006100
       
  • Too Close to the Ego: Narcissists’ Affective Reaction to Advertising
           Depends on Its Relevance to Self-Image

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      Authors: Yang He
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-02-15T05:24:44Z
      DOI: 10.1080/00913367.2022.2027298
       
  • It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel
           Brand Advertising

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      Authors: Frank Germann, Aaron M. Garvey
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-02-15T04:52:56Z
      DOI: 10.1080/00913367.2021.2016518
       
  • Reflections on 50 Years of JA as an Academic Enterprise

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      Authors: Dean M. Krugman
      Pages: 1 - 7
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-02-15T04:48:20Z
      DOI: 10.1080/00913367.2022.2026844
       
  • The Journal of Advertising’s First 50 Years

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      Authors: James A. Muncy, Jacqueline K. Eastman, Rajesh Iyer
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-02-09T08:58:18Z
      DOI: 10.1080/00913367.2022.2027299
       
  • Why Am I Getting This Ad' How the Degree of Targeting Disclosures and
           Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online
           Privacy Behaviors

         This is an Open Access Article Open Access Article

    • Free pre-print version: Loading...

      Authors: Alice Binder, Marlis Stubenvoll, Melanie Hirsch, Jörg Matthes
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-02-09T08:45:05Z
      DOI: 10.1080/00913367.2021.2015727
       
  • Social Value: A Computational Model for Measuring Influence on Purchases
           and Actions for Individuals and Systems

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      Authors: Dmitri Williams, Euna Mehnaz Khan, Nishith Pathak, Jaideep Srivastava
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2022-01-04T08:10:10Z
      DOI: 10.1080/00913367.2021.2002743
       
 
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