Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 16)
Book History     Full-text available via subscription   (Followers: 203)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 30)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 31)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 16)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 60)
Journal of Marketing Research     Full-text available via subscription   (Followers: 75)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 19)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 10)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
Journal of Advertising
Journal Prestige (SJR): 2.251
Citation Impact (citeScore): 3
Number of Followers: 30  
 
Hybrid Journal Hybrid journal   * Containing 6 Open Access Open Access article(s) in this issue *
ISSN (Print) 0091-3367 - ISSN (Online) 1557-7805
Published by Taylor and Francis Homepage  [2636 journals]
  • Religion, Spirituality, and Advertising

    • Free pre-print version: Loading...

      Authors: David S. Waller, Riza Casidy
      Pages: 349 - 353
      Abstract: Volume 50, Issue 4, August-September 2021, Page 349-353
      .

      Citation: Journal of Advertising
      PubDate: 2021-07-29T09:45:10Z
      DOI: 10.1080/00913367.2021.1944936
      Issue No: Vol. 50, No. 4 (2021)
       
  • Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy
           Advertising

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      Authors: Sarah Dodds, David A. Jaud, Valentyna Melnyk
      Pages: 354 - 371
      Abstract: Volume 50, Issue 4, August-September 2021, Page 354-371
      .

      Citation: Journal of Advertising
      PubDate: 2021-09-07T07:11:34Z
      DOI: 10.1080/00913367.2021.1939203
      Issue No: Vol. 50, No. 4 (2021)
       
  • Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand
           Evaluation: Context of Hindu Religion

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      Authors: Ridhi Agarwala, Prashant Mishra, Ramendra Singh
      Pages: 372 - 390
      Abstract: Volume 50, Issue 4, August-September 2021, Page 372-390
      .

      Citation: Journal of Advertising
      PubDate: 2021-07-27T01:22:56Z
      DOI: 10.1080/00913367.2021.1940394
      Issue No: Vol. 50, No. 4 (2021)
       
  • Explaining Consumer Responses to Ethnic and Religious Minorities in
           Advertising: The Case of Israel and Germany

         This is an Open Access Article Open Access Article

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      Authors: Anna Rößner, Yaniv Gvili, Martin Eisend
      Pages: 391 - 407
      Abstract: Volume 50, Issue 4, August-September 2021, Page 391-407
      .

      Citation: Journal of Advertising
      PubDate: 2021-07-22T07:07:36Z
      DOI: 10.1080/00913367.2021.1939201
      Issue No: Vol. 50, No. 4 (2021)
       
  • Promoting the Faith: Examining Megachurches’ Audience-Centric
           Advertising Strategies on Social Media

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      Authors: Jordan Morehouse, Adam J. Saffer
      Pages: 408 - 422
      Abstract: Volume 50, Issue 4, August-September 2021, Page 408-422
      .

      Citation: Journal of Advertising
      PubDate: 2021-07-20T07:23:49Z
      DOI: 10.1080/00913367.2021.1939202
      Issue No: Vol. 50, No. 4 (2021)
       
  • The Downside of Divinity' Reputational Harm to Sectarian Universities
           from Overtly Religious Advertising

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      Authors: Mathew S. Isaac, Carl Obermiller, Rebecca Jen-Hui Wang
      Pages: 423 - 440
      Abstract: Volume 50, Issue 4, August-September 2021, Page 423-440
      .

      Citation: Journal of Advertising
      PubDate: 2021-07-30T10:30:07Z
      DOI: 10.1080/00913367.2021.1940395
      Issue No: Vol. 50, No. 4 (2021)
       
  • Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the
           Development of Great Creative Campaigns

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      Authors: Julie Bilby, Scott Koslow, Sheila L. Sasser
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-10-20T01:59:22Z
      DOI: 10.1080/00913367.2021.1981497
       
  • Don’t Lose Your Product in Story Translation: How Product–Story Link
           in Narrative Advertisements Increases Persuasion

         This is an Open Access Article Open Access Article

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      Authors: Matthias Glaser, Heribert Reisinger
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-10-20T01:59:04Z
      DOI: 10.1080/00913367.2021.1973623
       
  • Consumers’ Use of Augmented Reality Apps: Prevalence, User
           Characteristics, and Gratifications

         This is an Open Access Article Open Access Article

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      Authors: Anne R. Smink, Eva A. van Reijmersdal, Guda van Noort
      Pages: 1 - 10
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-10-20T01:30:39Z
      DOI: 10.1080/00913367.2021.1973622
       
  • Branding Co-Creation with Consumer-Generated Advertising: Effect on
           Creators and Observers

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      Authors: Lenna V. Shulga, James A. Busser, Billy Bai, Hyelin (Lina) Kim
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-10-12T10:47:12Z
      DOI: 10.1080/00913367.2021.1978017
       
  • Influence of Consumers’ Temporary Affect on Ad Engagement: A
           Computational Research Approach

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      Authors: Xinyu Lu, Debarati Das, Jisu Huh, Jaideep Srivastava
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-10-12T10:08:18Z
      DOI: 10.1080/00913367.2021.1977202
       
  • I Feel It in My Brain: Understanding the Processes Underlying the
           Influence of Ad Affect on Memory Using fMRI

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      Authors: Tomer Bakalash, Hila Riemer
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-10-12T09:47:42Z
      DOI: 10.1080/00913367.2021.1973621
       
  • Dynamic Luxury Advertising: Using Lifestyle versus Functional
           Advertisements in Different Purchase Stages

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      Authors: Jingjing Ma, Zichuan Mo, Yuanjie Zhao
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-09-07T09:26:05Z
      DOI: 10.1080/00913367.2021.1951402
       
  • The Challenge of a Prominent Position: Decomposing Shopping Goals in
           Sponsored Search Advertising

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      Authors: Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu, Xinjian Li
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-08-20T07:57:24Z
      DOI: 10.1080/00913367.2021.1961646
       
  • Unintended Consequences of Warmth Appeals: An Extension of the
           Compensation Effect between Warmth and Competence to Advertising

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      Authors: Taemin Kim, Jennifer Gerard Ball
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-08-19T08:07:31Z
      DOI: 10.1080/00913367.2021.1940393
       
  • Exploration of Parental Advertising Literacy and Parental Mediation:
           Influencer Marketing of Media Character Toy and Merchandise

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      Authors: Regina Jihea Ahn
      Pages: 1 - 9
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-07-27T04:00:51Z
      DOI: 10.1080/00913367.2021.1944935
       
  • “I’m (Not) Offended by Whom I See!” The Role of Culture and Model
           Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity
           Advertising in Asia and Western Europe

         This is an Open Access Article Open Access Article

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      Authors: Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-07-12T10:22:40Z
      DOI: 10.1080/00913367.2021.1934199
       
  • An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and
           Their Relative Impact: Evidence from Big Data

         This is an Open Access Article Open Access Article

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      Authors: Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon, Sungho Park
      Pages: 1 - 9
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-07-09T05:51:15Z
      DOI: 10.1080/00913367.2021.1932643
       
  • Awe in Advertising: The Mediating Role of an Abstract Mindset

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      Authors: Felix Septianto, Yuri Seo, Loic Pengtao Li, Linsong Shi
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-06-21T10:52:33Z
      DOI: 10.1080/00913367.2021.1931578
       
  • The Effects of Competence and Warmth Appeals on Luxury and Sustainable
           Brand Advertising: The Moderating Role of Construal Level

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      Authors: Felix Septianto, Yuri Seo, Fang Zhao
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-05-26T04:12:57Z
      DOI: 10.1080/00913367.2021.1921633
       
  • When a Good Thing Becomes a Better Thing: The Role of Lateral Display in
           Upcycled Product Advertisements

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      Authors: Junghyun Kim, Youngju Kim, Junbum Kwon
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-05-18T01:31:07Z
      DOI: 10.1080/00913367.2021.1913265
       
  • A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity
           Mindset Framing in Brand Advertising

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      Authors: Tyler Milfeld, Eric Haley, Daniel J. Flint
      Pages: 1 - 27
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-05-18T01:30:28Z
      DOI: 10.1080/00913367.2021.1913264
       
  • Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for
           Understanding Responses to Manipulated Advertising

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      Authors: Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-05-18T01:22:47Z
      DOI: 10.1080/00913367.2021.1909515
       
  • How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes:
           Field Studies in Experiential Marketing

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      Authors: Buduo Wang, Angeline Close Scheinbaum, Siyan Li, Anjala S. Krishen
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-05-10T07:07:46Z
      DOI: 10.1080/00913367.2021.1909516
       
  • Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit
           and Other-Benefit Charitable Appeals

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      Authors: Hyun Seung Jin, Hyoje Jay Kim, Jaebeom Suh, Ben Sheehan, Robert Meeds
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-04-02T03:35:24Z
      DOI: 10.1080/00913367.2021.1887012
       
  • Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis
           of Effective Attributes and Styles

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      Authors: Padmini Patwardhan, Gayle Kerr, Hemant Patwardhan, Louise Kelly, Sabrina Habib, Kathleen Mortimer, Sally Laurie
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-03-30T06:05:33Z
      DOI: 10.1080/00913367.2021.1891159
       
  • How and When Personalized Advertising Leads to Brand Attitude, Click, and
           WOM Intention

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      Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-03-30T05:43:25Z
      DOI: 10.1080/00913367.2021.1888339
       
  • Polysemic Interpretations: Examining How Women with Visual Impairments
           Incorporate, Resist, and Subvert Advertising Content

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      Authors: Ella Houston
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-03-30T05:35:25Z
      DOI: 10.1080/00913367.2021.1895008
       
  • Social Media Influencers and Followers: Theorization of a Trans-Parasocial
           Relation and Explication of Its Implications for Influencer Advertising

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      Authors: Chen Lou
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-03-05T10:33:50Z
      DOI: 10.1080/00913367.2021.1880345
       
  • When E-Commerce Personalization Systems Show and Tell: Investigating the
           Relative Persuasive Appeal of Content-Based versus Collaborative Filtering
           

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      Authors: Mengqi Liao, S. Shyam Sundar
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-03-02T07:20:38Z
      DOI: 10.1080/00913367.2021.1887013
       
  • Measuring the Role of Uniqueness and Consistency to Develop Effective
           Advertising

         This is an Open Access Article Open Access Article

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      Authors: Alexander Mafael, Sascha Raithel, Charles R. Taylor, David W. Stewart
      Pages: 1 - 11
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-03-02T06:58:46Z
      DOI: 10.1080/00913367.2021.1883488
       
  • To Fit In or to Stand out' An Eye-Tracking Study Investigating Online
           Banner Effectiveness in a Media Multitasking Context

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      Authors: Emma Beuckels, Liselot Hudders, Veroline Cauberghe, Klaas Bombeke, Wouter Durnez, Jessica Morton
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-02-05T05:20:47Z
      DOI: 10.1080/00913367.2020.1870053
       
  • Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand
           Dialogue on Social Media

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      Authors: Veronica L. Thomas, Kendra Fowler
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Advertising
      PubDate: 2021-01-26T08:39:54Z
      DOI: 10.1080/00913367.2020.1867262
       
 
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