JournalTOCs

Journal of Advertising
Journal Prestige (SJR): 2.251

Citation Impact (citeScore): 3
Number of Followers: 22

Hybrid journal * Containing 5 Open Access article(s) in this issue *
ISSN (Print) 0091-3367 - ISSN (Online) 1557-7805
Published by Taylor and Francis

[2652 journals]

A Computer Vision Methodology to Predict Brand Personality from Image
Features
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  Authors: Taylor Jing WenYilang PengJing Yanga University of South Carolina; Columbia, South Carolina, USAb University of Georgia, Athens, Georgia, USAc Loyola University Chicago, Chicago, Illinois, USA
  Pages: 1 - 13
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-09-21T03:47:37Z
  DOI: 10.1080/00913367.2023.2250842
Rethinking Harlow Gale: The Psychical Influences on His Contributions to
Advertising and Their Enduring Reverberations
Open Access Article
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  Authors: Mark Tadajewski; York, United Kingdomb Royal Holloway, University of London, London, United KingdomMark Tadajewski (PhD, University of Leicester) is an honorary visiting professor, University of York, a visiting professor, Royal Holloway, University of London.
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-09-12T12:29:33Z
  DOI: 10.1080/00913367.2023.2249055
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode
and Positive Emotion on Social Media Engagement
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  Authors: Felix Septianto, Frank Mathmann; St. Lucia, Queensland, Australiab Queensland University of Technology, Brisbane City, Queensland, Australia
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-09-06T07:12:11Z
  DOI: 10.1080/00913367.2023.2250830
Does Your Boss Prefer Iced Tea Advertisements' The Effect of Feeling
Powerful on Consumers’ Preference for Cold Advertisements
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  Authors: Sheng Bi, Andrew Perkins, Huan Chen, Benjamin Phifer; Beijing, Chinab Washington State University, Pullman, Washington, USAc China National Petroleum Corporation Managers Training Institute, Beijing, ChinaSheng Bi (PhD, Washington State University) is an assistant professor, Department of Marketing, School of Management International Business, Carson College of Business, Washington State University.
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-08-14T03:25:12Z
  DOI: 10.1080/00913367.2023.2236149
Toward a Common Customer Identity Framework for Managing Participatory
Marketing Communication Campaigns
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  Authors: Angeline Nariswari, Qimei Chen, Dana L. Alden; Monterey Bay, Seaside, California, USAb University of Hawai‘i at Mānoa, Honolulu, Hawai‘i, USAAngeline Nariswari (PhD, University of Hawai‘i at Mānoa) is an associate professor of marketing William R. Johnson Jr. distinguished professor, Shidler College of Business, University of Hawai‘i at Mānoa.
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-08-10T04:36:42Z
  DOI: 10.1080/00913367.2023.2237089
The Effects of In-Stream Video Advertising on Ad Information Encoding: A
Neurophysiological Study
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  Authors: Seungji Lee, Jooyoung Kim, Glenna L. Read, Sung-Phil Kim; Technology.
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-07-20T05:50:43Z
  DOI: 10.1080/00913367.2023.2222782
Journal of Advertising Research Quality and Ethics Guidelines
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  Authors: Jisu Huh
  Pages: 1 - 3
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-07-17T10:29:10Z
  DOI: 10.1080/00913367.2023.2227015
ChatGPT, AI Advertising, and Advertising Research and Education
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  Authors: Jisu Huh, Michelle R. Nelson, Cristel Antonia Russell
  Pages: 1 - 6
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-07-13T04:29:03Z
  DOI: 10.1080/00913367.2023.2227013
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer
Preference for Romantic Advertising
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  Authors: Cassandra Denise Davis, Hyewook Genevieve Jeong, Aimee Drolet; Detroit, Michigan, USAb Chungnam National University, Daejeon, Republic of Koreac University of California Los Angeles, Los Angeles, California, USACassandra Denise Davis (PhD, University of Arkansas) is an Assistant Professor of Marketing, Department of Marketing, Mike Ilitch School of Business, Wayne State University.Hyewook Genevieve Jeong (PhD, University of California, Los Angeles) is an Associate Professor of Marketing, School of Business, Chungnam National University.Aimee Drolet (PhD, Stanford University) is the Marion Anderson Chair Professor of Management Professor of Marketing, UCLA Anderson School, University of California Los Angeles.
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-06-22T05:13:29Z
  DOI: 10.1080/00913367.2023.2220375
Accessibility and Age: Can Legibility Improve Opportunity to Process
Advertising'
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  Authors: Michelle R. Nelson, Kirby Cook; Urbana, Illinois, USAMichelle R. Nelson (PhD, University of Illinois) is a professor, Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign.Kirby Cook is a PhD student at the Institute of Communications Research, University of Illinois at Urbana-Champaign.
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-06-20T08:19:42Z
  DOI: 10.1080/00913367.2023.2220380
It’s Written on Your Face: How Emotional Variation in Super Bowl
Advertisements Influences Ad Liking
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  Authors: Niusha Jones, Anne Hamby; Boise, Idaho, USANiusha Jones (PhD, University of North Texas) is an Assistant Professor of Marketing, College of Business Economics, Boise State University.
  Pages: 1 - 10
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-06-20T08:14:36Z
  DOI: 10.1080/00913367.2023.2218896
Transcendent Brand Activism Advertising: Explicating the Roles of Color
and Message Framing in Advertising Effectiveness
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  Authors: Xuan Zhou, Chen Lou, Xun (Irene) Huang; Singapore, SingaporeXuan Zhou (MS, University of Edinburgh) is a doctoral candidate, Wee Kim Wee School of Communication Information, Nanyang Technological University.Xun (Irene) Huang (PhD, The Chinese University of Hong Kong) is an assistant professor of marketing at Nanyang Business School, Nanyang Technological University.
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-06-08T08:52:14Z
  DOI: 10.1080/00913367.2023.2217866
It’s All about Timing: Captive Targeting through Mobile Ads
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  Authors: Jinpyo Hong, Il Im, Sungjun (Steven) Park; Technology) is full-time faculty, Department of Business Administration, National Chengchi University.
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-06-08T08:34:14Z
  DOI: 10.1080/00913367.2023.2212010
Are Concave Ads More Persuasive' The Role of Immersion
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  Authors: Liangyan Wang, Ali Gohary, Eugene Y. Chan; Shanghai, Chinab Monash University–Caulfield Campus, Caulfield East, Victoria, Australiac Toronto Metropolitan University, Toronto, Ontario, CanadaLiangyan Wang (PhD, University of California-Irvine) is a professor, Shanghai Jiao Tong University.Ali Gohary (PhD, Monash University) is a lecturer, La Trobe University, Melbourne, Australia.Eugene Y. Chan (PhD, University of Toronto) is an associate professor, Ted Rogers School of Management, Toronto Metropolitan University (formerly Ryerson University).
  Pages: 1 - 12
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-05-31T02:51:36Z
  DOI: 10.1080/00913367.2023.2216262
Celebrity Endorser Scandals and Competitor Firm Value
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  Authors: Janina Kleine, Nico Friederich, Michael Paul; Augsburg, GermanyJanina Kleine (MSc, University of Passau) is a doctoral student at the Chair for Value Based Marketing, University of Augsburg.Nico Friederich (PhD, University of Augsburg) is a research fellow at the Chair for Value Based Marketing, University of Augsburg.Michael Paul (PhD, Bauhaus–University of Weimar) is a full professor at the Chair for Value Based Marketing, University of Augsburg.
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-05-09T07:00:40Z
  DOI: 10.1080/00913367.2023.2204906
When the Medium Is the Message: A Meta-Analysis of Creative Media
Advertising Effects
Open Access Article
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  Authors: Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld, Martin Eisend; Amsterdam, the Netherlandsb Vrije Universiteit Amsterdam, Amsterdam, the Netherlandsc European University Viadrina, Frankfurt, Germanyd Copenhagen Business School, Copenhagen, DenmarkZeph M. C. van Berlo (PhD, University of Amsterdam) is an assistant professor of persuasive communication, Amsterdam School of Communication Research, University of Amsterdam.Marijn H. C. Meijers (PhD, University of Amsterdam) is an assistant professor of persuasive communication, Amsterdam School of Communication Research, University of Amsterdam.Jiska Eelen (PhD, University of Leuven) is an associate professor of marketing, School of Business an adjunct professor of marketing, Copenhagen Business School.
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-04-04T05:47:28Z
  DOI: 10.1080/00913367.2023.2186986
Beneficial or Harmful' How (Mis)Fit of Targeted Political Advertising on
Social Media Shapes Voter Perceptions
Open Access Article
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  Authors: Melanie Hirsch, Marlis Stubenvoll, Alice Binder, Jörg Matthes; Vienna, AustriaMelanie Hirsch (MSc, University of Vienna) is a doctoral candidate, Department of Communication, University of Vienna.Marlis Stubenvoll (MS, Aarhus University/University of Amsterdam) is a doctoral candidate, Department of Communication, University of Vienna.Alice Binder (PhD, University of Vienna) is a senior scientist, Department of Communication, University of Vienna.Jörg Matthes (PhD, University of Zurich) is a professor of communication science, Department of Communication, University of Vienna.
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-23T08:37:15Z
  DOI: 10.1080/00913367.2023.2175081
On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in
Advertising Research
Open Access Article
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  Authors: Ileyha Dagalp, Jonatan Södergren; Stockholm, Swedenb Independent Researcher, Stockholm, SwedenIleyha Dagalp (PhD, Gothenburg University) is a post-doctoral researcher at Stockholm University.Jonatan Södergren (PhD, Stockholm University) is an independent researcher.
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-20T04:38:39Z
  DOI: 10.1080/00913367.2023.2183286
Consumer Responses to AI-Generated Charitable Giving Ads
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  Authors: Luis Arango, Stephen Pragasam Singaraju, Outi Niininen; St. Lucia, Queensland, Australiab Universiti Teknologi Brunei, Bandar Seri Begawan, Brunei Darussalamc Jyväskylä University, Jyväskylä, FinlandLuis Arango (Master of Marketing, La Trobe University) is a doctoral student, The University of Queensland Business School.Stephen Singaraju (PhD, Monash University) is an assistant professor, UTB School of Business, Universiti Teknologi Brunei.Outi Niininen (PhD, University of Surrey) is a marketing program coordinator, Jyväskylä University School of Business Economics.
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-08T07:26:59Z
  DOI: 10.1080/00913367.2023.2183285
Do Consumers Understand What Different Green Claims Actually Mean' An
Experimental Approach in Italy
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  Authors: Roberta Iovino, Francesco Testa, Fabio Iraldo; Sant’Anna School of Advanced Studies, Pisa, ItalyRoberta Iovino (PhD, Sant’Anna School of Advanced Studies) is a postdoctoral research fellow, Institute of Management, Sant’Anna School of Advanced Studies.Francesco Testa (PhD, Sant’Anna School of Advanced Studies) is a full professor, Institute of Management, Sant’Anna School of Advanced Studies.Fabio Iraldo (PhD, University of Venice) is a full professor, Institute of Management, Sant’Anna School of Advanced Studies.
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-06T09:15:08Z
  DOI: 10.1080/00913367.2023.2175279
How to Allocate White Space in Ad Design' The Impact of Product Layouts on
Perceived Entitativity and Advertising Performance
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  Authors: Zhihao Yu, Veronika Ponomarenko, Luke Ingalls Liska; Omaha, Nebraska, USAb University of South Florida, Tampa, Florida, USAc Radford University, Radford, Virginia, USAZhihao Yu (PhD, University of South Florida) is an assistant professor, Department of Marketing & Entrepreneurship, College of Business Administration, University of Nebraska at Omaha.Veronika Ponomarenko is a doctoral candidate, School of Marketing Economics, Radford University.
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-02-16T09:29:47Z
  DOI: 10.1080/00913367.2023.2175280
Boredom in the Creative Studio
Open Access Article
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  Authors: Mario Vafeas; Bristol, UKMario Vafeas (PhD, University of the West of England) is a professor of marketing, Bristol Business School, University of the West of England.
  Pages: 1 - 9
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-02-16T08:49:34Z
  DOI: 10.1080/00913367.2023.2173683
Integrating Network Clustering Analysis and Computational Methods to
Understand Communication With and About Brands: Opportunities and
Challenges
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  Authors: Itai Himelboim, Ewa Maslowska, Theo Araujo; Athens, Georgia, USAb University of Illinois at Urbana–Champaign, Urbana, Illinois, USAc University of Amsterdam, Amsterdam, the NetherlandsItai Himelboim (PhD, University of Minnesota) is an associate professor of advertising Mass Communication, University of Georgia.Ewa Maslowska (PhD, University of Amsterdam) is an assistant professor, Charles H. Sandage Department of Advertising, University of Illinois at Urbana–Champaign.Theo Araujo (PhD, University of Amsterdam) is an associate professor, Communication in the Digital Society, Amsterdam School of Communication Research, University of Amsterdam.
  Pages: 1 - 11
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-02-06T05:22:50Z
  DOI: 10.1080/00913367.2023.2166629
More than Shapes: The Silhouette Effect in Advertising
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  Authors: Can Trinh; Troy, Alabama, USACan Trinh (PhD, The University of Tennessee in Knoxville) is an Assistant Professor, Marketing Department, The Sorrell College of Business, Troy University.
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-01-11T07:24:46Z
  DOI: 10.1080/00913367.2022.2154720
Consumers’ Responses to Virtual Influencers as Advertising Endorsers:
Novel and Effective or Uncanny and Deceiving'
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  Authors: Claudia Franke, Andrea Groeppel-Klein, Katrin Müller; Saarbrücken, GermanyClaudia Franke (MSc, Saarland University) is a Doctoral Research Assistant (supervised by Andrea Groeppel-Klein) at the Chair of Marketing & Institute for Consumer & Behavioral Research, Saarland University.Andrea Groeppel-Klein is Chair of Marketing & Director of the Institute for Consumer & Behavioral Research, Saarland University.Katrin Mueller (MSc, Saarland University) is a former master student at the Chair of Marketing & Institute for Consumer & Behavioral Research, Saarland University.
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-01-05T07:46:38Z
  DOI: 10.1080/00913367.2022.2154721