JournalTOCs

Journal of Advertising
Journal Prestige (SJR): 2.251

Citation Impact (citeScore): 3
Number of Followers: 22

Hybrid journal * Containing 4 Open Access article(s) in this issue *
ISSN (Print) 0091-3367 - ISSN (Online) 1557-7805
Published by Taylor and Francis

[2652 journals]

Are Concave Ads More Persuasive' The Role of Immersion
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  Authors: Liangyan Wang, Ali Gohary, Eugene Y. Chan
  Pages: 1 - 12
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-05-31T02:51:36Z
  DOI: 10.1080/00913367.2023.2216262
Celebrity Endorser Scandals and Competitor Firm Value
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  Authors: Janina Kleine, Nico Friederich, Michael Paul
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-05-09T07:00:40Z
  DOI: 10.1080/00913367.2023.2204906
When the Medium Is the Message: A Meta-Analysis of Creative Media
Advertising Effects
Open Access Article
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  Authors: Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld, Martin Eisend
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-04-04T05:47:28Z
  DOI: 10.1080/00913367.2023.2186986
Beneficial or Harmful' How (Mis)Fit of Targeted Political Advertising on
Social Media Shapes Voter Perceptions
Open Access Article
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  Authors: Melanie Hirsch, Marlis Stubenvoll, Alice Binder, Jörg Matthes
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-23T08:37:15Z
  DOI: 10.1080/00913367.2023.2175081
On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in
Advertising Research
Open Access Article
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  Authors: Ileyha Dagalp, Jonatan Södergren
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-20T04:38:39Z
  DOI: 10.1080/00913367.2023.2183286
Consumer Responses to AI-Generated Charitable Giving Ads
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  Authors: Luis Arango, Stephen Pragasam Singaraju, Outi Niininen
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-08T07:26:59Z
  DOI: 10.1080/00913367.2023.2183285
Do Consumers Understand What Different Green Claims Actually Mean' An
Experimental Approach in Italy
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  Authors: Roberta Iovino, Francesco Testa, Fabio Iraldo
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-03-06T09:15:08Z
  DOI: 10.1080/00913367.2023.2175279
How to Allocate White Space in Ad Design' The Impact of Product Layouts on
Perceived Entitativity and Advertising Performance
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  Authors: Zhihao Yu, Veronika Ponomarenko, Luke Ingalls Liska
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-02-16T09:29:47Z
  DOI: 10.1080/00913367.2023.2175280
Boredom in the Creative Studio
Open Access Article
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  Authors: Mario Vafeas
  Pages: 1 - 9
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-02-16T08:49:34Z
  DOI: 10.1080/00913367.2023.2173683
Integrating Network Clustering Analysis and Computational Methods to
Understand Communication With and About Brands: Opportunities and
Challenges
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  Authors: Itai Himelboim, Ewa Maslowska, Theo Araujo
  Pages: 1 - 11
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-02-06T05:22:50Z
  DOI: 10.1080/00913367.2023.2166629
More than Shapes: The Silhouette Effect in Advertising
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  Authors: Can Trinh
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-01-11T07:24:46Z
  DOI: 10.1080/00913367.2022.2154720
Consumers’ Responses to Virtual Influencers as Advertising Endorsers:
Novel and Effective or Uncanny and Deceiving'
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  Authors: Claudia Franke, Andrea Groeppel-Klein, Katrin Müller
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2023-01-05T07:46:38Z
  DOI: 10.1080/00913367.2022.2154721