JournalTOCs

Journal of Advertising
Journal Prestige (SJR): 2.251

Citation Impact (citeScore): 3
Number of Followers: 20

Hybrid journal * Containing 6 Open Access article(s) in this issue *
ISSN (Print) 0091-3367 - ISSN (Online) 1557-7805
Published by Taylor and Francis

[2648 journals]

Out-of-Home Advertising: A Systematic Review and Research Agenda
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  Authors: Rick T. Wilson
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-05-10T09:43:22Z
  DOI: 10.1080/00913367.2022.2064378
Congruency and Users’ Sharing on Social Media Platforms: A Novel
Approach for Analyzing Content
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  Authors: Iman Ahmadi, Adrian Waltenrath, Christian Janze
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-29T05:30:11Z
  DOI: 10.1080/00913367.2022.2055683
Moving Forward by Looking Back: Resurrected Advertising Topics as an
Impetus for Investigative Endeavor
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  Authors: Russell N. Laczniak, Les Carlson
  Pages: 1 - 3
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-26T05:08:39Z
  DOI: 10.1080/00913367.2022.2049932
That’s So Instagrammable! Understanding How Environments Generate
Indirect Advertising by Cueing Consumer-Generated Content
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  Authors: Colin Campbell, Sean Sands, Matteo Montecchi, Hope Jensen Schau
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-26T04:49:13Z
  DOI: 10.1080/00913367.2022.2053901
The Creative Knife: Does Interference Dull the Edge of Creativity
Effectiveness'
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  Authors: Kevin Lehnert, Brian D. Till, Kyle Coble, Mark J. Arnold
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-26T04:37:30Z
  DOI: 10.1080/00913367.2022.2053900
Preschoolers and Advertising: A Systematic Literature Review and Future
Research Agenda on the Effects of Advertising on Preschool Children
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  Authors: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-20T08:12:49Z
  DOI: 10.1080/00913367.2022.2043794
Hypocrisy Induction in Advertising
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  Authors: WooJin Kim, Yuhosua Ryoo, Minette Drumwright, Sukki Yoon
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-20T08:09:55Z
  DOI: 10.1080/00913367.2022.2043793
Reviving and Improving Brand Awareness As a Construct in Advertising
Research
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  Authors: Lars Bergkvist, Charles R. Taylor
  Pages: 1 - 14
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-20T08:05:31Z
  DOI: 10.1080/00913367.2022.2039886
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus
and Privacy Concerns
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  Authors: WooJin Kim, Yuhosua Ryoo, SoYoung Lee, Jung Ah Lee
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-12T02:54:14Z
  DOI: 10.1080/00913367.2022.2043795
Absorbing External Information: How Team-Level Cohesion and Friction
Influence the Formulation of Creative Advertising
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  Authors: Huw O’Connor, Scott Koslow, Mark Kilgour
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-12T01:58:52Z
  DOI: 10.1080/00913367.2022.2038314
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of
Social Media
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  Authors: Eric Haley, Matthew Pittman
  Pages: 1 - 13
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-05T09:22:59Z
  DOI: 10.1080/00913367.2022.2026845
How Much Does Ad Sequence Matter' Economic Implications of Consumer
Zapping and the Zapping-Induced Externality in the Television Advertising
Market
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  Authors: Yang Shi, Jun B. Kim, Ying Zhao
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-05T09:15:10Z
  DOI: 10.1080/00913367.2022.2026843
Nostalgia and Forestalgia: Insights, Evaluation, and Implications for
Advertising and Product Typology
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  Authors: R. Wixel Barnwell, Joel Collier, Kevin J. Shanahan
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-05T08:36:53Z
  DOI: 10.1080/00913367.2022.2036652
What a Difference 50 Years Makes!
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  Authors: Shelly Rodgers
  Pages: 1 - 3
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-04-04T07:13:18Z
  DOI: 10.1080/00913367.2022.2051941
Actors versus Their Fictional Personas: How Character Endorsements
Mitigate Real Scandal
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  Authors: Matthew Thomson, Jennifer Jeffrey, Allison R. Johnson
  Pages: 1 - 12
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-03-31T06:21:42Z
  DOI: 10.1080/00913367.2022.2031354
Literary Criticism in Advertising and Consumer Research: Revisiting
Barbara Stern
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  Authors: Aubrey Fowler, Arindam Das, Jie Gao Fowler
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-03-31T05:03:14Z
  DOI: 10.1080/00913367.2022.2031353
Older People in Advertising
Open Access Article
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  Authors: Martin Eisend
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-02-18T06:33:17Z
  DOI: 10.1080/00913367.2022.2027300
The Journal of Advertising’s Production and Dissemination of Advertising
Knowledge: A 50th Anniversary Commemorative Review
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  Authors: Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
  Pages: 1 - 35
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-02-16T06:19:18Z
  DOI: 10.1080/00913367.2021.2006100
Too Close to the Ego: Narcissists’ Affective Reaction to Advertising
Depends on Its Relevance to Self-Image
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  Authors: Yang He
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-02-15T05:24:44Z
  DOI: 10.1080/00913367.2022.2027298
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel
Brand Advertising
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  Authors: Frank Germann, Aaron M. Garvey
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-02-15T04:52:56Z
  DOI: 10.1080/00913367.2021.2016518
Reflections on 50 Years of JA as an Academic Enterprise
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  Authors: Dean M. Krugman
  Pages: 1 - 7
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-02-15T04:48:20Z
  DOI: 10.1080/00913367.2022.2026844
The Journal of Advertising’s First 50 Years
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  Authors: James A. Muncy, Jacqueline K. Eastman, Rajesh Iyer
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-02-09T08:58:18Z
  DOI: 10.1080/00913367.2022.2027299
Why Am I Getting This Ad' How the Degree of Targeting Disclosures and
Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online
Privacy Behaviors
Open Access Article
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  Authors: Alice Binder, Marlis Stubenvoll, Melanie Hirsch, Jörg Matthes
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-02-09T08:45:05Z
  DOI: 10.1080/00913367.2021.2015727
Social Value: A Computational Model for Measuring Influence on Purchases
and Actions for Individuals and Systems
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  Authors: Dmitri Williams, Euna Mehnaz Khan, Nishith Pathak, Jaideep Srivastava
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-01-04T08:10:10Z
  DOI: 10.1080/00913367.2021.2002743
Exploring the Differential Effects of Religious and Spiritual Cues in
Online Advertising: A Study of U.S. Christians and the Nonreligious during
COVID-19
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  Authors: Carrie La Ferle, Sidharth Muralidharan, Osnat Roth-Cohen
  Pages: 1 - 12
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2022-01-04T08:06:05Z
  DOI: 10.1080/00913367.2021.2015728
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent
Plagiarism in Marketing
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  Authors: Brittney C. Bauer, Clark D. Johnson
  Pages: 1 - 10
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-12-13T07:51:08Z
  DOI: 10.1080/00913367.2021.2000525
Too Exciting to Care' When Expressing Gratitude Is a Detriment to the
Brand
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  Authors: Dora E. Bock, Veronica L. Thomas
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-12-13T07:41:16Z
  DOI: 10.1080/00913367.2021.1990812
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and
Sales
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  Authors: Kineta Hung, David K. Tse, Terri H. Chan
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-11-17T10:54:12Z
  DOI: 10.1080/00913367.2021.1990811
The Effects of Brand Placement Disclosures in Fiction
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  Authors: Yana R. Avramova, Nathalie Dens, Patrick De Pelsmacker
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-11-11T01:50:22Z
  DOI: 10.1080/00913367.2021.1981499
What’s in a (First) Name' Personized Advertising Messages Enhance
Consumer Perceived Ethicality
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  Authors: Felix Septianto, Widya Paramita, Sheng Ye
  Pages: 1 - 14
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-11-10T06:11:23Z
  DOI: 10.1080/00913367.2021.1990810
Product Placement and Integrated Marketing Communications Effects on an
Informational TV Program
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  Authors: David Corkindale, Michael Neale, Steven Bellman
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-11-09T08:37:42Z
  DOI: 10.1080/00913367.2021.1981500
The Effect of Affect: An Appraisal Theory Perspective on Emotional
Engagement in Narrative Persuasion
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  Authors: Anne Hamby, Niusha Jones
  Pages: 1 - 16
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-11-09T08:19:43Z
  DOI: 10.1080/00913367.2021.1981498
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions
during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19
Consumer Concern
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  Authors: Garrett Rybak, Alicia M. Johnson, Scot Burton
  Pages: 1 - 12
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-11-02T08:39:44Z
  DOI: 10.1080/00913367.2021.1981502
Two’s Company, Three’s a Crowd: The Interplay between Collective
versus Solo Anthropomorphic Brand Appeals and Gender
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  Authors: Marina Puzakova, Hyokjin Kwak
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-26T03:35:42Z
  DOI: 10.1080/00913367.2021.1988774
Correction
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  Pages: 1 - 1
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-26T02:15:35Z
  DOI: 10.1080/00913367.2021.1962145
When Bad Is Good: Do Good Relationships between Marketing Clients and
Their Advertising Agencies Challenge Creativity'
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  Authors: Scott Koslow, Ardalan Sameti, Guda van Noort, Edith G. Smit, Sheila L. Sasser
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-21T10:38:31Z
  DOI: 10.1080/00913367.2021.1980469
Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the
Development of Great Creative Campaigns
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  Authors: Julie Bilby, Scott Koslow, Sheila L. Sasser
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-20T01:59:22Z
  DOI: 10.1080/00913367.2021.1981497
Don’t Lose Your Product in Story Translation: How Product–Story Link
in Narrative Advertisements Increases Persuasion
Open Access Article
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  Authors: Matthias Glaser, Heribert Reisinger
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-20T01:59:04Z
  DOI: 10.1080/00913367.2021.1973623
Consumers’ Use of Augmented Reality Apps: Prevalence, User
Characteristics, and Gratifications
Open Access Article
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  Authors: Anne R. Smink, Eva A. van Reijmersdal, Guda van Noort
  Pages: 1 - 10
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-20T01:30:39Z
  DOI: 10.1080/00913367.2021.1973622
Branding Co-Creation with Consumer-Generated Advertising: Effect on
Creators and Observers
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  Authors: Lenna V. Shulga, James A. Busser, Billy Bai, Hyelin (Lina) Kim
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-12T10:47:12Z
  DOI: 10.1080/00913367.2021.1978017
Influence of Consumers’ Temporary Affect on Ad Engagement: A
Computational Research Approach
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  Authors: Xinyu Lu, Debarati Das, Jisu Huh, Jaideep Srivastava
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-10-12T10:08:18Z
  DOI: 10.1080/00913367.2021.1977202
Dynamic Luxury Advertising: Using Lifestyle versus Functional
Advertisements in Different Purchase Stages
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  Authors: Jingjing Ma, Zichuan Mo, Yuanjie Zhao
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-09-07T09:26:05Z
  DOI: 10.1080/00913367.2021.1951402
The Challenge of a Prominent Position: Decomposing Shopping Goals in
Sponsored Search Advertising
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  Authors: Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu, Xinjian Li
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-08-20T07:57:24Z
  DOI: 10.1080/00913367.2021.1961646
Exploration of Parental Advertising Literacy and Parental Mediation:
Influencer Marketing of Media Character Toy and Merchandise
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  Authors: Regina Jihea Ahn
  Pages: 1 - 9
  Abstract: .
  
  Citation: Journal of Advertising
  PubDate: 2021-07-27T04:00:51Z
  DOI: 10.1080/00913367.2021.1944935
“I’m (Not) Offended by Whom I See!” The Role of Culture and Model
Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity
Advertising in Asia and Western Europe
Open Access Article
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  Authors: Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang
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  Citation: Journal of Advertising
  PubDate: 2021-07-12T10:22:40Z
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An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and
Their Relative Impact: Evidence from Big Data
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  Authors: Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon, Sungho Park
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  Citation: Journal of Advertising
  PubDate: 2021-07-09T05:51:15Z
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Awe in Advertising: The Mediating Role of an Abstract Mindset
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  Authors: Felix Septianto, Yuri Seo, Loic Pengtao Li, Linsong Shi
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  Citation: Journal of Advertising
  PubDate: 2021-06-21T10:52:33Z
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The Effects of Competence and Warmth Appeals on Luxury and Sustainable
Brand Advertising: The Moderating Role of Construal Level
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  Authors: Felix Septianto, Yuri Seo, Fang Zhao
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  Citation: Journal of Advertising
  PubDate: 2021-05-26T04:12:57Z
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When a Good Thing Becomes a Better Thing: The Role of Lateral Display in
Upcycled Product Advertisements
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  Authors: Junghyun Kim, Youngju Kim, Junbum Kwon
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  Citation: Journal of Advertising
  PubDate: 2021-05-18T01:31:07Z
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Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for
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  Authors: Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann
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  PubDate: 2021-05-18T01:22:47Z
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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes:
Field Studies in Experiential Marketing
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  Authors: Buduo Wang, Angeline Close Scheinbaum, Siyan Li, Anjala S. Krishen
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  Citation: Journal of Advertising
  PubDate: 2021-05-10T07:07:46Z
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Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis
of Effective Attributes and Styles
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  Authors: Padmini Patwardhan, Gayle Kerr, Hemant Patwardhan, Louise Kelly, Sabrina Habib, Kathleen Mortimer, Sally Laurie
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  Citation: Journal of Advertising
  PubDate: 2021-03-30T06:05:33Z
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How and When Personalized Advertising Leads to Brand Attitude, Click, and
WOM Intention
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  Authors: Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
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  Citation: Journal of Advertising
  PubDate: 2021-03-30T05:43:25Z
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Polysemic Interpretations: Examining How Women with Visual Impairments
Incorporate, Resist, and Subvert Advertising Content
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  Authors: Ella Houston
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  Citation: Journal of Advertising
  PubDate: 2021-03-30T05:35:25Z
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Social Media Influencers and Followers: Theorization of a Trans-Parasocial
Relation and Explication of Its Implications for Influencer Advertising
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  Authors: Chen Lou
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  Citation: Journal of Advertising
  PubDate: 2021-03-05T10:33:50Z
  DOI: 10.1080/00913367.2021.1880345
When E-Commerce Personalization Systems Show and Tell: Investigating the
Relative Persuasive Appeal of Content-Based versus Collaborative Filtering
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  Authors: Mengqi Liao, S. Shyam Sundar
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  Citation: Journal of Advertising
  PubDate: 2021-03-02T07:20:38Z
  DOI: 10.1080/00913367.2021.1887013