JournalTOCs

Journal of Current Issues & Research in Advertising
Journal Prestige (SJR): 0.626

Citation Impact (citeScore): 1
Number of Followers: 5

Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1064-1734 - ISSN (Online) 2164-7313
Published by Taylor and Francis

[2648 journals]

Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually
Help Consumers, Advertisers, and Society' Insights from the United
States and Germany
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  Authors: Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter, Barbara Mueller
  Pages: 1 - 23
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2022-06-13T05:44:00Z
  DOI: 10.1080/10641734.2022.2079025
Between Skepticism and Identification: A Systematic Mapping of
Adolescents’ Persuasion Knowledge of Influencer Marketing
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  Authors: Nils S. Borchers
  Pages: 1 - 27
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2022-05-16T07:04:53Z
  DOI: 10.1080/10641734.2022.2066230
Thematic Congruency in the Context of Brand Placements: Tests of Memory
and Attitude Measures
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  Authors: Davit Davtyan, Armen Tashchian
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2022-05-10T06:50:42Z
  DOI: 10.1080/10641734.2022.2066231
Understanding the Value of Street Art for Artists, Consumers, and Brands
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  Authors: Diana Cárdenas, Raquel Castaño, Claudia Quintanilla, Edgardo Ayala
  Pages: 1 - 10
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2022-03-18T05:33:35Z
  DOI: 10.1080/10641734.2022.2033652
Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure
Modality on Parental Appraisals
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  Authors: Jason Freeman, Frank Dardis
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2022-03-10T07:43:40Z
  DOI: 10.1080/10641734.2022.2037111
Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car
Companies Reached Women on Social Media
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  Authors: Khalid Alharbi, Kelli Boling
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2022-02-11T10:33:37Z
  DOI: 10.1080/10641734.2021.1995543
Creativity in Advertising: How to Test for Highly Creative Individuals,
How to Generate Alternative Creative Ideas, and How to Pretest Them
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  Authors: John R. Rossiter
  Pages: 1 - 14
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2022-01-20T09:17:44Z
  DOI: 10.1080/10641734.2021.2010245
Effects of Disclosure, Placement Type, and Ad–Context Congruence on
Brand and Advertising Recognition: An Exploration of CARE Model Processing
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  Authors: Shuoya Sun, Nathaniel J. Evans
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2021-12-02T10:23:13Z
  DOI: 10.1080/10641734.2021.1982083
Gym Membership Programs: Image Motivation and Conditional Discount Framing
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  Authors: Xiaofei Pan, Sukki Yoon
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2021-12-02T10:21:40Z
  DOI: 10.1080/10641734.2021.1975588
Influencers’ Disclosures of Advertising and Responses from Youth with
Varying Levels of Theory of Mind
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  Authors: Jessica Castonguay
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2021-12-02T10:16:53Z
  DOI: 10.1080/10641734.2021.1973928
Predicting Advertising Persuasiveness: A Decision Tree Method for
Understanding Emotional (In)Congruence of Ad Placement on YouTube
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  Authors: Taylor Jing Wen, Ching-Hua Chuan, Jing Yang, Wanhsiu Sunny Tsai
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2021-11-01T07:19:32Z
  DOI: 10.1080/10641734.2021.1963356
How Can We Minimize Visual Stereotypes in Ads'
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  Authors: Qiang (Tony) Yan, Michael R. Hyman
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2021-11-01T07:03:13Z
  DOI: 10.1080/10641734.2021.1957044
Using Photovoice Research for Advertising Theory
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  Authors: Shelly Rodgers, Evgeniia Belobrovkina
  Pages: 1 - 18
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2021-08-19T06:57:30Z
  DOI: 10.1080/10641734.2021.1945981