Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 16)
Book History     Full-text available via subscription   (Followers: 203)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 30)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 31)
International Journal of Market Research     Hybrid Journal   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 16)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 60)
Journal of Marketing Research     Full-text available via subscription   (Followers: 75)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 19)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 10)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 5)
Similar Journals
Journal Cover
Journal of Current Issues & Research in Advertising
Journal Prestige (SJR): 0.626
Citation Impact (citeScore): 1
Number of Followers: 10  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1064-1734 - ISSN (Online) 2164-7313
Published by Taylor and Francis Homepage  [2636 journals]
  • How Pro-Social Purpose Agencies Define Themselves and Their Value: An
           Emerging Business Model in the Advertising-Agency World

    • Free pre-print version: Loading...

      Authors: Samantha LaVoi, Eric Haley
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-09-16T08:12:32Z
      DOI: 10.1080/10641734.2021.1949650
       
  • Using Photovoice Research for Advertising Theory

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      Authors: Shelly Rodgers, Evgeniia Belobrovkina
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-08-19T06:57:30Z
      DOI: 10.1080/10641734.2021.1945981
       
  • Intrusive or Relevant' Exploring How Consumers Avoid Native Facebook
           Ads through Decomposed Persuasion Knowledge

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      Authors: Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau, Sela Sar
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-08-19T06:53:32Z
      DOI: 10.1080/10641734.2021.1944934
       
  • Empowering Emotion: The Driving Force of Share and Purchase Intentions in
           Viral Advertising

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      Authors: Taylor Jing Wen, Chang Won Choi, Linwan Wu, Jon D. Morris
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-08-19T06:49:29Z
      DOI: 10.1080/10641734.2021.1937408
       
  • Brand Manager Sensemaking: Cognitive Frames in the Digital Media
           Environment

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      Authors: Tyler Milfeld, Eric Haley
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-08-19T06:25:23Z
      DOI: 10.1080/10641734.2021.1935364
       
  • Digital Body Disturbances in Advertising: Attraction or Repulsion'

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      Authors: Mark Callister, Lesa A. Stern, Kevin K. John, Melissa Seipel
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-07-01T07:24:54Z
      DOI: 10.1080/10641734.2021.1925180
       
  • What Do We Know about Political Advertising' Not Much! Political
           Persuasion Knowledge and Advertising Skepticism in the United States

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      Authors: Michelle R. Nelson, Chang Dae Ham, Eric Haley
      Pages: 1 - 25
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-07-01T07:22:49Z
      DOI: 10.1080/10641734.2021.1925179
       
  • Spillover Effects of Brand Safety Violations in Social Media

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      Authors: Chunsik Lee, Junga Kim, Joon Soo Lim
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-05-12T07:43:06Z
      DOI: 10.1080/10641734.2021.1905572
       
  • The Effect of Sponsorship Disclosure in YouTube Product Reviews

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      Authors: Alexander Pfeuffer, Xinyu Lu, Yiran Zhang, Jisu Huh
      Pages: 1 - 23
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-12-17T08:17:40Z
      DOI: 10.1080/10641734.2020.1859023
       
  • Do Digital Natives Recognize Digital Influence' Generational
           Differences and Understanding of Social Media Influencers

    • Free pre-print version: Loading...

      Authors: Courtney Childers, Brandon Boatwright
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-12-11T07:44:35Z
      DOI: 10.1080/10641734.2020.1830893
       
  • Celebrity Investors and the Success of Crowdfunding Campaigns

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      Authors: Arpita Agnihotri, Saurabh Bhattacharya, Satya Prasad
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-12-11T07:35:54Z
      DOI: 10.1080/10641734.2020.1819919
       
  • Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking
           Affect Ad Memory and Mind Wandering

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      Authors: Sydney Chinchanachokchai, Brittany R. L. Duff, Ronald J. Faber
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-12-09T05:58:54Z
      DOI: 10.1080/10641734.2020.1838359
       
  • Does ‘Inspiration Porn’ Inspire' How Disability and Challenge
           Impact Attitudinal Evaluations of Advertising

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      Authors: Summer S. Shelton, T. Franklin Waddell
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-12-07T05:48:53Z
      DOI: 10.1080/10641734.2020.1808125
       
  • Influencer Marketing Between Mothers: The Impact of Disclosure and Visual
           Brand Promotion

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      Authors: Steven Holiday, Rebecca L. Densley, Mary S. Norman
      Pages: 1 - 22
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-09-29T09:09:50Z
      DOI: 10.1080/10641734.2020.1782790
       
  • Creatives in the Office: Personality and the Environmental Effects of
           Workspace

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      Authors: Rose Needle, K. L. Mallia
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-09-29T08:45:38Z
      DOI: 10.1080/10641734.2020.1770144
       
  • Olympians on Twitter: A Linguistic Perspective of the Role of
           Authenticity, Clout, and Expertise in Social Media Advertising

    • Free pre-print version: Loading...

      Authors: Alexa K. Fox, Marla B. Royne Stafford
      Pages: 1 - 16
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-08-07T08:04:15Z
      DOI: 10.1080/10641734.2020.1763521
       
  • Brand Authenticity and Strategic Response to Crises: Symbolic Effects of
           Donation Type on Purchase Intent and Digital Engagement

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      Authors: Matthew Pittman, Kim Sheehan
      Pages: 1 - 21
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2020-03-20T02:12:23Z
      DOI: 10.1080/10641734.2020.1734503
       
 
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