JournalTOCs

Journal of Current Issues & Research in Advertising
Journal Prestige (SJR): 0.626

Citation Impact (citeScore): 1
Number of Followers: 5

Hybrid journal * Containing 2 Open Access article(s) in this issue *
ISSN (Print) 1064-1734 - ISSN (Online) 2164-7313
Published by Taylor and Francis

[2652 journals]

Digital Advertising in the Age of Generative AI
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  Authors: Tae Hyun Baek; Communication, Sungkyunkwan University, Seoul, Republic of Korea
  Pages: 249 - 251
  Abstract: Volume 44, Issue 3, 2023
  .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-08-29T08:43:07Z
  DOI: 10.1080/10641734.2023.2243496
  Issue No: Vol. 44, No. 3 (2023)
Modeling the Effects of Streamer Characteristics and Platform Affordances
in Livestreaming E-Commerce: A Mixed-Methods Approach
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  Authors: Xuan ZhouChen LouWee Kim Wee School of Communication; Information, Nanyang Technological University, Singapore
  Pages: 1 - 28
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-09-25T07:26:10Z
  DOI: 10.1080/10641734.2023.2252036
We’re All in This Together! Self-Construal Pride and Guilt Appeals
in Health Advertising
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  Authors: Kathrynn PoundersDeena KempLindsay BouchacourtThe University of Texas at Austin; Austin, Texas, USA
  Pages: 1 - 17
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-09-15T03:58:23Z
  DOI: 10.1080/10641734.2023.2248219
Me, like Chanel: Examining Antecedents and Consequences of Consumers’
Luxury Brand Engagement on Instagram
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  Authors: Eunseon (Penny) Kwon, Tae Rang Choi, Liang Ma; Bob Schieffer College of Communication, Texas Christian University, Fort Worth, Texas, USAEunseon (Penny) Kwon (PhD, University of Missouri) is an assistant professor, Texas Christian University. Her research interests include social media advertising, luxury brands advertising, corporate social responsibility.
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-09-08T04:25:40Z
  DOI: 10.1080/10641734.2023.2236176
No One Optimal Way to Measure People’s Attitudes' Preferred Length of
Scales in Advertising Research
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  Authors: Gunwoo Yoon; Entrepreneurship, College of Business, University of Northern Iowa, Cedar Falls, IA, USA
  Pages: 1 - 28
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-09-05T07:12:26Z
  DOI: 10.1080/10641734.2023.2246049
Communicating with College Student Nondrinkers: Using the Six-Segment
Message Strategy Wheel to Create Advertising Messages That Resonate
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  Authors: Joyce M. Wolburg, Eric Haley; Milwaukee, Wisconsin, USAb University of Tennessee, Knoxville, Tennessee, USAJoyce Wolburg (PhD, University of Tennessee) is professor emerita of strategic communication, Marquette University, society topics.
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-08-21T05:25:13Z
  DOI: 10.1080/10641734.2023.2242900
Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual
Agent
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  Authors: Sihem Ben Saad; University of Tunis Carthage, Carthage Business School, La Soukra, Tunisia
  Pages: 1 - 35
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-21T03:35:40Z
  DOI: 10.1080/10641734.2023.2218432
Virtual Influencers versus Real Influencers Advertising in the Metaverse,
Understanding the Perceptions, and Interactions with Users
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  Authors: Marie Haikel-Elsabeh; LITEM, Université Paris-Saclay, Evry-Courcouronnes, France; IMT-BS, LITEM, Université of Evry, Evry-Courcouronnes, France
  Pages: 1 - 22
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-21T03:30:10Z
  DOI: 10.1080/10641734.2023.2218420
The Role of Social Identity and Spokesperson in Influencing Consumer
Involvement, Information Seeking, and Purchase Intention
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  Authors: Carolyn A. Lin, Louvins Pierre; University of Connecticut, Storrs, Connecticut, USA
  Pages: 1 - 23
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-20T01:28:53Z
  DOI: 10.1080/10641734.2023.2223240
Vertical Individualism As a Motivating Factor in Perceiving CSR
Advertising for East Asian Markets: Korea and China
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  Authors: Yoon-Joo Lee, Huan Chen, Eric Haley; The Edward R. Murrow College of Communication, Washington State University, Pullman, Washington, USAb Department of Advertising, College of Journalism Information, University of Tennessee, Knoxville, Tennessee, USA
  Pages: 1 - 24
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-19T03:31:13Z
  DOI: 10.1080/10641734.2023.2220012
Linking Ethnicity Targeting with Artificial Intelligence and Data
Collection: Perceptions and Behavioral Responses of Black Consumers
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  Authors: Weilu Zhang, Shelly Rodgers; College of Communication Information, University of Kentucky, Lexington, Kentucky, USAb School of Journalism, University of Missouri, Columbia, Missouri, USA
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-19T02:54:44Z
  DOI: 10.1080/10641734.2023.2212022
COVID-19 Public Service Advertisements through the Prism of Goal-Framing
Theory
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  Authors: Evgeniia Belobrovkina, Shelly Rodgers; University of Missouri, Columbia, MO, USA
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-18T04:36:02Z
  DOI: 10.1080/10641734.2023.2218456
Green CSR Communication to Internal Audiences: The Persuasive Power of
Normative Appeals to Employees’ Green Behaviors
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  Authors: Eun Yeon Kang, Soo Yeon Kang; Kutztown University of Pennsylvania, Kutztown, Pennsylvania, USAb Department of Business Administration, Hanyang University, Seoul, South Korea
  Pages: 1 - 24
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-18T04:35:03Z
  DOI: 10.1080/10641734.2023.2218449
Mitigating the Vampire Effect of Using Celebrity in Advertising: An
Eye-Tracking Approach
Open Access Article
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  Authors: Terri H. Chan, Bolton K. H Chau; Hong Kong Baptist University, Hong Kongb Department of Rehabilitation Sciences, The Hong Kong Polytechnic University, Hong Kong
  Pages: 1 - 20
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-17T07:33:25Z
  DOI: 10.1080/10641734.2023.2209848
Brand Changes Me: An Exploratory Study of Perceived Changes in
Consumers’ Self-Concept in the Life Cycle
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  Authors: Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa, Agata Poręba-Chabros; University of Zielona Góra, Zielona Góra, Polandb Department of Emotion Motivation Psychology, Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, Polandc Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, Poland
  Pages: 1 - 24
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-17T07:17:46Z
  DOI: 10.1080/10641734.2023.2206871
Can Virtual Influencers Replace Human Influencers in Live-Streaming
E-Commerce' An Exploratory Study from Practitioners’ and Consumers’
Perspectives
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  Authors: Anan Wan, Mengtian (Montina) Jiang; Journal of Research in Interactive Marketing.
  Pages: 1 - 41
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-07-12T02:36:04Z
  DOI: 10.1080/10641734.2023.2224416
Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of
Online Behavioral Advertising among Chinese and Dutch Adults
Open Access Article
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  Authors: Dong Zhang, Hilde Voorveld, Sophie C. Boerman; University of Amsterdam, Amsterdam, the Netherlandsb Strategic Communication, Wageningen University Research, Wageningen, the Netherlands
  Pages: 1 - 19
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-05-11T02:00:30Z
  DOI: 10.1080/10641734.2023.2199812
Examining the Ad Industry’s Race and Ethnicity Problem: Application and
Extension of Co-Cultural Theory
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  Authors: Noura Ibrahim, Kasey Windels, Lincoln Lu; Communications, University of Florida, Gainesville, Florida, USA
  Pages: 1 - 15
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-05-01T01:41:56Z
  DOI: 10.1080/10641734.2023.2201935
How an Online Gaming Community Advertises Brands to Members: The Roles of
Relational Bonds and Trust Transfer
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  Authors: Minseong Kim, Jihye Kim; Information, University of Kentucky, Lexington, Kentucky, USA
  Pages: 1 - 21
  Abstract: .
  
  Citation: Journal of Current Issues & Research in Advertising
  PubDate: 2023-03-28T03:18:43Z
  DOI: 10.1080/10641734.2023.2191117