Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of
Online Behavioral Advertising among Chinese and Dutch Adults Open Access Article-
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Authors: Dong Zhang, Hilde Voorveld, Sophie C. Boerman Pages: 1 - 19 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-05-11T02:00:30Z DOI: 10.1080/10641734.2023.2199812
- Examining the Ad Industry’s Race and Ethnicity Problem: Application and
Extension of Co-Cultural Theory-
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Authors: Noura Ibrahim, Kasey Windels, Lincoln Lu Pages: 1 - 15 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-05-01T01:41:56Z DOI: 10.1080/10641734.2023.2201935
- Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal
Nature of Advertising-
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Authors: Erin Schauster Pages: 1 - 23 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-04-10T02:24:48Z DOI: 10.1080/10641734.2023.2194348
- How an Online Gaming Community Advertises Brands to Members: The Roles of
Relational Bonds and Trust Transfer-
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Authors: Minseong Kim, Jihye Kim Pages: 1 - 21 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-03-28T03:18:43Z DOI: 10.1080/10641734.2023.2191117
- The Ideal Advertising Professor: A ZMET-Based Inquiry
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Authors: George Anghelcev, Sela Sar, Jas L. Moultrie, S. Shageaa Naqvi Pages: 1 - 23 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-01-19T09:25:05Z DOI: 10.1080/10641734.2022.2153949
- A Textual Analysis of Gender Diversity and Creativity in Award-Winning
Agencies’ Self-Representations-
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Authors: Teresa Tackett Pages: 1 - 13 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-01-13T04:32:33Z DOI: 10.1080/10641734.2022.2155890
- The Effects of Influencer Types and Sponsorship Disclosure in Instagram
Sponsored Posts-
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Authors: Y. J. Chung, S. S. Lee, E. Kim Pages: 1 - 19 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-01-09T02:53:25Z DOI: 10.1080/10641734.2022.2155891
- To Share or Not to Share: A Framing Analysis of Paid Vaccine
Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks-
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Authors: Amanda S. Bradshaw Pages: 1 - 27 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2023-01-06T03:49:44Z DOI: 10.1080/10641734.2022.2153392
- Advertising in the Times of COVID: A Tight-Loose Analysis of
Pandemic-Related TV Commercials-
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Authors: Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller, Hye Soo Chang Pages: 1 - 19 Abstract: .
Citation: Journal of Current Issues & Research in Advertising PubDate: 2022-12-09T04:25:17Z DOI: 10.1080/10641734.2022.2149640
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