Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Book History     Full-text available via subscription   (Followers: 112)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 11)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 27)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Marketing Research     Full-text available via subscription   (Followers: 70)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Public Relations Review     Hybrid Journal   (Followers: 16)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Similar Journals
Journal Cover
Journal of Current Issues & Research in Advertising
Journal Prestige (SJR): 0.626
Citation Impact (citeScore): 1
Number of Followers: 5  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 1064-1734 - ISSN (Online) 2164-7313
Published by Taylor and Francis Homepage  [2648 journals]
  • Thematic Congruency in the Context of Brand Placements: Tests of Memory
           and Attitude Measures

    • Free pre-print version: Loading...

      Authors: Davit Davtyan, Armen Tashchian
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2022-05-10T06:50:42Z
      DOI: 10.1080/10641734.2022.2066231
       
  • Understanding the Value of Street Art for Artists, Consumers, and Brands

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      Authors: Diana Cárdenas, Raquel Castaño, Claudia Quintanilla, Edgardo Ayala
      Pages: 1 - 10
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2022-03-18T05:33:35Z
      DOI: 10.1080/10641734.2022.2033652
       
  • Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure
           Modality on Parental Appraisals

    • Free pre-print version: Loading...

      Authors: Jason Freeman, Frank Dardis
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2022-03-10T07:43:40Z
      DOI: 10.1080/10641734.2022.2037111
       
  • Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car
           Companies Reached Women on Social Media

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      Authors: Khalid Alharbi, Kelli Boling
      Pages: 1 - 20
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2022-02-11T10:33:37Z
      DOI: 10.1080/10641734.2021.1995543
       
  • Creativity in Advertising: How to Test for Highly Creative Individuals,
           How to Generate Alternative Creative Ideas, and How to Pretest Them

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      Authors: John R. Rossiter
      Pages: 1 - 14
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2022-01-20T09:17:44Z
      DOI: 10.1080/10641734.2021.2010245
       
  • Effects of Disclosure, Placement Type, and Ad–Context Congruence on
           Brand and Advertising Recognition: An Exploration of CARE Model Processing
           

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      Authors: Shuoya Sun, Nathaniel J. Evans
      Pages: 1 - 17
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-12-02T10:23:13Z
      DOI: 10.1080/10641734.2021.1982083
       
  • Gym Membership Programs: Image Motivation and Conditional Discount Framing

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      Authors: Xiaofei Pan, Sukki Yoon
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-12-02T10:21:40Z
      DOI: 10.1080/10641734.2021.1975588
       
  • Influencers’ Disclosures of Advertising and Responses from Youth with
           Varying Levels of Theory of Mind

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      Authors: Jessica Castonguay
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-12-02T10:16:53Z
      DOI: 10.1080/10641734.2021.1973928
       
  • Predicting Advertising Persuasiveness: A Decision Tree Method for
           Understanding Emotional (In)Congruence of Ad Placement on YouTube

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      Authors: Taylor Jing Wen, Ching-Hua Chuan, Jing Yang, Wanhsiu Sunny Tsai
      Pages: 1 - 19
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-11-01T07:19:32Z
      DOI: 10.1080/10641734.2021.1963356
       
  • How Can We Minimize Visual Stereotypes in Ads'

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      Authors: Qiang (Tony) Yan, Michael R. Hyman
      Pages: 1 - 15
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-11-01T07:03:13Z
      DOI: 10.1080/10641734.2021.1957044
       
  • Using Photovoice Research for Advertising Theory

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      Authors: Shelly Rodgers, Evgeniia Belobrovkina
      Pages: 1 - 18
      Abstract: .

      Citation: Journal of Current Issues & Research in Advertising
      PubDate: 2021-08-19T06:57:30Z
      DOI: 10.1080/10641734.2021.1945981
       
 
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