Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted by number of followers
Book History     Full-text available via subscription   (Followers: 121)
Journal of Marketing Research     Full-text available via subscription   (Followers: 72)
Journal of Marketing     Full-text available via subscription   (Followers: 51)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 45)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 28)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 26)
Journal of International Marketing     Full-text available via subscription   (Followers: 24)
International Journal of Advertising     Full-text available via subscription   (Followers: 22)
Journal of Advertising     Hybrid Journal   (Followers: 20)
Public Relations Review     Hybrid Journal   (Followers: 16)
International Journal of Market Research     Hybrid Journal   (Followers: 14)
Journal of Advertising Research     Full-text available via subscription   (Followers: 14)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 14)
Journal of Public Relations Research     Hybrid Journal   (Followers: 12)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 12)
Advertising & Society Review     Full-text available via subscription   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 7)
Public Relations Inquiry     Hybrid Journal   (Followers: 5)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 5)
Young Consumers: Insight and Ideas for Responsible Marketers     Hybrid Journal   (Followers: 4)
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 1)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
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Public Relations Inquiry
Journal Prestige (SJR): 0.392
Citation Impact (citeScore): 1
Number of Followers: 5  
 
  Hybrid Journal Hybrid journal (It can contain Open Access articles)
ISSN (Print) 2046-147X - ISSN (Online) 2046-1488
Published by Sage Publications Homepage  [1174 journals]
  • Empowering and Examining Voice: Marking the 10th Year of Public Relations
           Inquiry and Contextualizing the Latin American PR Special Issue

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      Authors: Damion Waymer
      Pages: 159 - 166
      Abstract: Public Relations Inquiry, Volume 11, Issue 2, Page 159-166, May 2022.

      Citation: Public Relations Inquiry
      PubDate: 2022-05-16T10:21:09Z
      DOI: 10.1177/2046147X221101679
      Issue No: Vol. 11, No. 2 (2022)
       
  • Opening spaces for researching feminism and public relations: Perspectives
           from Australia, Indonesia and Malaysia

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      Authors: Kate Fitch, Treena Clark, Kiranjit Kaur, Deborah N. Simorangkir, Rizwanah Souket
      Abstract: Public Relations Inquiry, Ahead of Print.
      Drawing on communication, feminist studies and public relations scholarship, this interdisciplinary paper contributes to feminist perspectives on public relations in order to draw attention to the disciplinary implications of the ongoing exclusion of diverse women’s voices and the ways gendered exclusion is exacerbated by the marginalisation of voices from Global South, Indigenous and settler colonial contexts. Writing from three countries located in the Asia-Pacific region, the authors interrogate the field as feminist public relations scholars and highlight the need for more inclusive practices in academic processes that shape disciplinary knowledge. The paper challenges liberal feminist and postfeminist perspectives, arguing these have significant implications for the production of public relations knowledge. Instead, it argues that feminist public relations scholarship needs to foreground intersectionality and social justice and embrace perspectives and research outside the US and Europe. It calls for greater awareness of the ways power is associated with privilege and determines ‘legitimate’ disciplinary knowledge within public relations in order to challenge structural and institutional inequalities. In advocating for critical, intersectional and transnational feminist public relations, the paper argues for greater reflexivity and vigilance in opening up the field to new and diverse perspectives and improving disciplinary processes.
      Citation: Public Relations Inquiry
      PubDate: 2022-06-24T02:24:11Z
      DOI: 10.1177/2046147X221110132
       
  • Organizational stigma: A complementary approach to individuating
           evaluation of organizations

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      Authors: Ivy Wai-Yin Fong
      Abstract: Public Relations Inquiry, Ahead of Print.
      Mainstream Public Relations literature concerns primarily with individuating, positive evaluation of organizations, such as relationship or reputation management. Comparatively, limited attention has been paid to the case when publics do not evaluate organizations as individual entities but based on the categories they belong or associate with, such as industry, country of origin, political orientation. In this regard, the organizational stigma perspective facilitates a more comprehensive understanding of publics’ evaluation of organizations. The case of Hong Kong real estate developers was examined from this theoretical lens. Basic and interpretative content analysis of related discussion forum and media content illustrates the coexistence of individuating and deindividuating evaluation in the light of various normative expectations. Analysis of stigma labels in circulation uncovers conditions accelerating transmission of deindividuating, negative stereotypes. Theoretical and practical implications are discussed.
      Citation: Public Relations Inquiry
      PubDate: 2022-05-26T12:41:06Z
      DOI: 10.1177/2046147X221089324
       
  • Book Review: The Global Foundations of Public Relations: Humanism, China
           and the West

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      Authors: Maureen Taylor
      Abstract: Public Relations Inquiry, Ahead of Print.

      Citation: Public Relations Inquiry
      PubDate: 2022-05-08T03:33:58Z
      DOI: 10.1177/2046147X221100704
       
  • ‘I’m a PR person. Let’s just deal with it.’ Managing
           intersectionality in professional life

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      Authors: Lee Edwards
      Abstract: Public Relations Inquiry, Ahead of Print.
      A key focus of intersectional research is to engage with the power dynamics resulting from the sameness/difference paradox that Crenshaw (1991) originally identified in Black women’s legal status. This article extends intersectional research in public relations by investigating how the tensions of responding to this paradox unfold in professional life. I combine Carastathis’ (2017) use of intersectionality as a provisional concept that can prompt different thinking about taken-for-granted realities, and Jorbá and Rodó-Zárate’s (2019) formulation of intersectional categories as fluid structural and agentic properties of a particular situation, to understand how sameness/difference is strategically negotiated by public relations practitioners of colour, the tensions that arise during these negotiations, and the impact of such negotiations on their own professional standing, as well as on the unmarked, normative white, male and middle-class identities that characterize the ‘post-race’ professional spaces in which they work. I conclude that, without genuine recognition of the daily compromises and sacrifices that practitioners of colour have to make in order to foster perceptions of ‘sameness’ and keep ‘difference’ at bay, the professional field’s blindness to its white, male and middle-class archetypes will persist – and will continue to blight the careers of those for whom the comfort of belonging remains elusive.
      Citation: Public Relations Inquiry
      PubDate: 2022-04-16T03:33:26Z
      DOI: 10.1177/2046147X221089323
       
  • Examining the role of social media, employee voice, and the National
           Football League’s organizational response to NFL athlete racial justice
           protests

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      Authors: Natalie Brown-Devlin
      Abstract: Public Relations Inquiry, Ahead of Print.
      During Summer 2020, the murder of George Floyd sparked worldwide protests for racial justice, as collective voices insisted that organizations express a commitment to racial equity. Following a disappointing response from the National Football League (NFL), NFL social media employees and prominent athletes released a video on their own demanding organizational action and a statement from NFL Commissioner Roger Goodell. Utilizing stakeholder theory and literature on employee voicing, this manuscript analyzes this collective voicing from NFL internal stakeholders, arguing that social media has prompted an initial, small movement toward increased democratization in sport, as athletes have realized the power afforded to them by their vast, social networks to activate the external stakeholders who follow them (i.e., fans) and sway organizational decision-making. Implications for public relations practitioners and crisis communication scholarship are proffered.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-25T03:56:13Z
      DOI: 10.1177/2046147X221081174
       
  • Organizational activism undertaken and its ramifications faced by public
           relations practitioners, examined through the lens of postmodernism

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      Authors: Soumitro Sen
      Abstract: Public Relations Inquiry, Ahead of Print.
      In mainstream public relations, the word “activist” has a negative connotation of one who disrupts an organization’s financial well-being. This is because mainstream public relations takes a modernist stance that valorizes the organization’s interests above all else. Postmodern scholars such as Holtzhausen (2012), however, urge public relations practitioners themselves to take an activist stance when confronted with organizational malpractices. Holtzhausen (2012) especially points out new media as tools with which the discursive space between stakeholders and organizations can be democratized. This study will explore the barriers to and the consequences of such activism as faced by public relations practitioners who resisted their employers over malpractices. We will also examine what form their activism took and how these public relations practitioner-activists leveraged the power of new media in their organizational activism.
      Citation: Public Relations Inquiry
      PubDate: 2022-01-27T02:15:42Z
      DOI: 10.1177/2046147X211071032
       
  • Rethinking political PR: A theoretical framework towards supporting social
           integration in the UK

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      Authors: Sarah A Okour
      Abstract: Public Relations Inquiry, Ahead of Print.
      Political, social and demographic change has resulted in a search for new techniques for building public trust and reconciling relationships between the Muslim community and others in society. In this study, extremism and social cohesion have been chosen as potential new aims for the PR industry. This study assesses whether political PR can be diverted from its role in spin doctoring towards new cultural and social functions. My argument is that political PR can be used as a tool for social integration with particular reference to the Muslim community in the UK. This research distinguishes between two issues. The first connects with political PR within a political communication background, which relates to politicians, election campaigns, news management and their relationship with the media. The second issue is that political PR can be reconsidered from a corporate perspective, one that endorses the use of PR in challenging political environments. My study places emphasis on the second issue. A sample of seven UK PR academics, therefore, evaluated the current communication policies for their effectiveness, explained how political PR could help and gave their recommendations. Seven NGOs in Britain also described their work, the problems they encountered and their concerns. A lack of social integration and the rise of extremism were explained in terms of stereotyping, marginalisation and counterproductive techniques. The results suggest that a change in political PR is possible and should be encouraged to intervene in countering radicalization and enhancing social cohesion. They also show a lack of PR support for NGOs. The findings broadly move the field of inclusivity forward by working on a bottom-up approach instead of a top-down model of communication. The best answer for sustaining long-term community relationships was improved communication and engagement, inclusive messages and campaigns, and the Muslim community remaining open to others in society.
      Citation: Public Relations Inquiry
      PubDate: 2022-01-19T07:03:51Z
      DOI: 10.1177/2046147X211053885
       
  • Some reflections left over from the work of editing a special issue on
           public relations in Latin America

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      Authors: Claudia Labarca, Gabriel Sadi
      First page: 167
      Abstract: Public Relations Inquiry, Ahead of Print.

      Citation: Public Relations Inquiry
      PubDate: 2022-03-05T11:18:54Z
      DOI: 10.1177/2046147X221082232
       
  • Strategic topics and main professional trends in public relations: Results
           from 19 Latin American countries

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      Authors: Alejandro Álvarez-Nobell, Juan Carlos Molleda, Andréia Silveira Athaydes
      First page: 171
      Abstract: Public Relations Inquiry, Ahead of Print.
      Although Latin America has a long history of well-established academic development and public relations professionals, multiple North American and European conceptualizations and trends still prevail in theoretical debates and professional practices. Nevertheless, a series of international studies sponsored by the EUPRERA and a broad network of researchers, universities, and local professional associations has become a fundamental precedent to consolidate the profession in the region and make it visible worldwide. In this respect, the results are presented below that show the strategic themes and main professional trends in public relations, grouped as follows: (a) trends in public relations management: strategic themes, the impact of fake news, information for decision-making, and the professionalization of public relations in the third sector and (b) the professional development and organization of the activity: excellent communication departments, gender, workplace climate and stress, job satisfaction, and work engagement. Such categorization, in addition to portraying the issues addressed in the third edition of the Latin American Communication Monitor (LCM), allows an analysis of the status quo of the non-continent profession, as it demonstrates the perception of the category on itself. Therefore, it allows reflection on melhorias, especially, in terms of professional training and institutionalization of professional training in Latin America. A sample of 1165 active professionals, who work in communication departments of companies, consultancies, non-profit organizations, and government agencies, from 19 Latin American countries was analyzed. The impact of the results and of conducting studies like this one are extremely important for the development of the profession, its compared analysis with the state of affairs in other regions, and an explanatory self-understanding of the path traveled and that to come. Scientifically determining the levels of perception and their representativeness in Latin America amounts to a sign of maturity and evolution of the profession and the study thereof.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-25T07:18:32Z
      DOI: 10.1177/2046147X221081178
       
  • Factors affecting turnover intentions among Millennial public relations
           professionals: The Latin American case

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      Authors: Angeles Moreno, Cristina Navarro, Cristina Fuentes-Lara
      First page: 199
      Abstract: Public Relations Inquiry, Ahead of Print.
      As the Millennial generation becomes the largest generation of the global workforce, it is vital that organizations understand Millennials’ work values, motivational factors, and expectations to adjust existing employee retention techniques that may not suit this generation. The purpose of this study is to identify and analyze the major factors that affect employee retention among Latin American Millennials working in the public relations industry. Additionally, we examine generational differences in work attitudes across three generations, with an emphasis on the nature of the similarities and differences of Millennials when compared to prior generations. Findings show a highly significant positive relationship among job satisfaction, trust in the organization, job engagement, excellent leader performance, and supportive organizational culture and Latin American Millennial turnover intentions. Compared to Boomers and Gen-Xers, Millennials reported lower levels of overall job satisfaction, work engagement, and organizational trust.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-26T06:32:25Z
      DOI: 10.1177/2046147X221081176
       
  • Organizational listening and its implementation in the Chilean multi-store
           sector

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      Authors: Cecilia Claro M
      First page: 221
      Abstract: Public Relations Inquiry, Ahead of Print.
      The following article addresses how organizational listening is being carried out in five Chilean retail institutions. Through a methodological analysis that combines a mixed character through semi-structured interviews with the application of questionnaires and document analysis, it attempts to establish whether and how customers and collaborators of these companies are being listened to. The above is done under the perspective of the importance of its development under the concept of institutional communication. With this objective in mind, we adapted the listening architecture model, proposed by Macnamara, and we seek to verify whether its elements are present in the Chilean reality of the multi-store sector in Chile. These are listening culture, listening policies, listening policies, resources, processes, technology, skills, and if these are adequately articulated. The findings help to understand the role and importance of organizational listening in the institutions for their best performance.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-23T07:26:04Z
      DOI: 10.1177/2046147X221081173
       
  • Quantitative analysis of the convergence between public relations and
           sustainability: Application in Ecuadorian, Colombian, and Chilean
           businesses

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      Authors: Ana María Durán, Melita Vega, Caroline Avila, Pablo Matus, Jaime Alberto Orozco-Toro
      First page: 241
      Abstract: Public Relations Inquiry, Ahead of Print.
      The present study examines the relationship between public relations management and sustainability in large companies in Ecuador, Colombia, and Chile through an analysis of the results of an online survey of 96 in-house executives who were asked about five key management variables at their companies. The authors propose indicators that enable the measurement of the convergence between these two areas of management based on the premise that the desired sustainability among the organizations is not possible if there is no public relations management that encourages communication with publics, and paves the way for this to occur. The results reflect that, on average, organizations in the three countries show an orientation towards the common good, which is the most evolved scenario in the model. Key aspects subject to improvement are also identified so that public relations efforts can support sustainability processes based on the individual reality of each company.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-24T08:56:31Z
      DOI: 10.1177/2046147X221081171
       
  • Evolution of the public relations profession in Latin America: A brief
           

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      Authors: Ana-María Suárez-Monsalve
      First page: 257
      Abstract: Public Relations Inquiry, Ahead of Print.
      This paper reviews the historical background of public relations and its development in Latin America in order to understand the evolution and current state of this profession. The questions are how has the academic study of public relations evolved, and what is the current state of the modern public relations profession in Latin America' The following is an explanation of how the academic development of the public relations profession has taken place. For this purpose, a literature review is conducted and empirical data from the longitudinal study published every two years by the Latin American Communication Monitor (LCM) are analyzed. In this way, we identify historical turning points in public relations education Latin America, key issues for practitioners in the region according to LCM data.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-17T03:01:11Z
      DOI: 10.1177/2046147X221081175
       
  • Disciplinary approaches and theories in Argentinian public relations
           undergraduate programmes

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      Authors: Gabriel Sadi, Maria Aparecida Ferrari
      First page: 275
      Abstract: Public Relations Inquiry, Ahead of Print.
      The purpose of this study is to verify the utilisation of the existing public relations general approaches and theories at a global scale in the public relations undergraduate programmes of the five leading Argentinian universities. A qualitative approach with an exploratory scope that employs data collection techniques such as the qualitative content analysis of academic documents, semi-structured in-depth interviews and structured surveys for ascertaining theoretical loading are used. Results reveal that public relations undergraduate programmes in Argentina present a markedly professional character and prefer theoretical frameworks linked to the functionalist tradition.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-18T04:38:14Z
      DOI: 10.1177/2046147X221081177
       
  • A cocreational approach to nation branding: The case of Chile

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      Authors: Pablo Miño, Lucinda Austin
      First page: 293
      Abstract: Public Relations Inquiry, Ahead of Print.
      This case study examines Marca Chile’s nation branding campaign “Chile Que te Quiero” (Chile, I Really Love You). The campaign, that ran between 2016 and 2018, aimed to facilitate dialogue among Chileans around their shared national symbols, traditions, and cultural artifacts to cocreate meaning around their nation brand. In this article, we propose that professionals working in nation branding campaigns should act as facilitators of dialogue among different publics within a country to find points of convergence and divergence around what constitutes the identity of their nation. The key role of dialogue and cocreation of meaning within public relations scholarship is explored.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-26T06:20:08Z
      DOI: 10.1177/2046147X221081179
       
  • Trust as a contextual variable for public relations: Reflections from
           Latin America

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      Authors: Claudia Labarca, Constanza Mujica
      First page: 315
      Abstract: Public Relations Inquiry, Ahead of Print.
      This conceptual paper contends, considering the Latin American context, that public relations as a discipline and practice needs to address the relevance of trust in understanding of and theorizing on public relations practice. Furthermore, it hopes to critically address the current gap within the academic literature by placing generalized and institutional trust as key contextual variables in the study of public relations phenomena, and a factor to consider when analysing stakeholder perceptions and needs.
      Citation: Public Relations Inquiry
      PubDate: 2022-03-22T10:28:53Z
      DOI: 10.1177/2046147X221081172
       
  • Book Review

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      Authors: César García
      First page: 331
      Abstract: Public Relations Inquiry, Ahead of Print.

      Citation: Public Relations Inquiry
      PubDate: 2022-04-07T04:39:59Z
      DOI: 10.1177/2046147X221082194
       
 
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