 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Empowering and Examining Voice: Marking the 10th Year of Public Relations
Inquiry and Contextualizing the Latin American PR Special Issue-
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Authors: Damion Waymer
Pages: 159 - 166
Abstract: Public Relations Inquiry, Volume 11, Issue 2, Page 159-166, May 2022.
Citation: Public Relations Inquiry
PubDate: 2022-05-16T10:21:09Z
DOI: 10.1177/2046147X221101679
Issue No: Vol. 11, No. 2 (2022)
- Book Review: The Global Foundations of Public Relations: Humanism, China
and the West-
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Authors: Maureen Taylor
Abstract: Public Relations Inquiry, Ahead of Print.
Citation: Public Relations Inquiry
PubDate: 2022-05-08T03:33:58Z
DOI: 10.1177/2046147X221100704
- ‘I’m a PR person. Let’s just deal with it.’ Managing
intersectionality in professional life-
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Authors: Lee Edwards
Abstract: Public Relations Inquiry, Ahead of Print.
A key focus of intersectional research is to engage with the power dynamics resulting from the sameness/difference paradox that Crenshaw (1991) originally identified in Black women’s legal status. This article extends intersectional research in public relations by investigating how the tensions of responding to this paradox unfold in professional life. I combine Carastathis’ (2017) use of intersectionality as a provisional concept that can prompt different thinking about taken-for-granted realities, and Jorbá and Rodó-Zárate’s (2019) formulation of intersectional categories as fluid structural and agentic properties of a particular situation, to understand how sameness/difference is strategically negotiated by public relations practitioners of colour, the tensions that arise during these negotiations, and the impact of such negotiations on their own professional standing, as well as on the unmarked, normative white, male and middle-class identities that characterize the ‘post-race’ professional spaces in which they work. I conclude that, without genuine recognition of the daily compromises and sacrifices that practitioners of colour have to make in order to foster perceptions of ‘sameness’ and keep ‘difference’ at bay, the professional field’s blindness to its white, male and middle-class archetypes will persist – and will continue to blight the careers of those for whom the comfort of belonging remains elusive.
Citation: Public Relations Inquiry
PubDate: 2022-04-16T03:33:26Z
DOI: 10.1177/2046147X221089323
- Examining the role of social media, employee voice, and the National
Football League’s organizational response to NFL athlete racial justice
protests-
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Authors: Natalie Brown-Devlin
Abstract: Public Relations Inquiry, Ahead of Print.
During Summer 2020, the murder of George Floyd sparked worldwide protests for racial justice, as collective voices insisted that organizations express a commitment to racial equity. Following a disappointing response from the National Football League (NFL), NFL social media employees and prominent athletes released a video on their own demanding organizational action and a statement from NFL Commissioner Roger Goodell. Utilizing stakeholder theory and literature on employee voicing, this manuscript analyzes this collective voicing from NFL internal stakeholders, arguing that social media has prompted an initial, small movement toward increased democratization in sport, as athletes have realized the power afforded to them by their vast, social networks to activate the external stakeholders who follow them (i.e., fans) and sway organizational decision-making. Implications for public relations practitioners and crisis communication scholarship are proffered.
Citation: Public Relations Inquiry
PubDate: 2022-03-25T03:56:13Z
DOI: 10.1177/2046147X221081174
- Organizational activism undertaken and its ramifications faced by public
relations practitioners, examined through the lens of postmodernism-
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Authors: Soumitro Sen
Abstract: Public Relations Inquiry, Ahead of Print.
In mainstream public relations, the word “activist” has a negative connotation of one who disrupts an organization’s financial well-being. This is because mainstream public relations takes a modernist stance that valorizes the organization’s interests above all else. Postmodern scholars such as Holtzhausen (2012), however, urge public relations practitioners themselves to take an activist stance when confronted with organizational malpractices. Holtzhausen (2012) especially points out new media as tools with which the discursive space between stakeholders and organizations can be democratized. This study will explore the barriers to and the consequences of such activism as faced by public relations practitioners who resisted their employers over malpractices. We will also examine what form their activism took and how these public relations practitioner-activists leveraged the power of new media in their organizational activism.
Citation: Public Relations Inquiry
PubDate: 2022-01-27T02:15:42Z
DOI: 10.1177/2046147X211071032
- Rethinking political PR: A theoretical framework towards supporting social
integration in the UK-
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Authors: Sarah A Okour
Abstract: Public Relations Inquiry, Ahead of Print.
Political, social and demographic change has resulted in a search for new techniques for building public trust and reconciling relationships between the Muslim community and others in society. In this study, extremism and social cohesion have been chosen as potential new aims for the PR industry. This study assesses whether political PR can be diverted from its role in spin doctoring towards new cultural and social functions. My argument is that political PR can be used as a tool for social integration with particular reference to the Muslim community in the UK. This research distinguishes between two issues. The first connects with political PR within a political communication background, which relates to politicians, election campaigns, news management and their relationship with the media. The second issue is that political PR can be reconsidered from a corporate perspective, one that endorses the use of PR in challenging political environments. My study places emphasis on the second issue. A sample of seven UK PR academics, therefore, evaluated the current communication policies for their effectiveness, explained how political PR could help and gave their recommendations. Seven NGOs in Britain also described their work, the problems they encountered and their concerns. A lack of social integration and the rise of extremism were explained in terms of stereotyping, marginalisation and counterproductive techniques. The results suggest that a change in political PR is possible and should be encouraged to intervene in countering radicalization and enhancing social cohesion. They also show a lack of PR support for NGOs. The findings broadly move the field of inclusivity forward by working on a bottom-up approach instead of a top-down model of communication. The best answer for sustaining long-term community relationships was improved communication and engagement, inclusive messages and campaigns, and the Muslim community remaining open to others in society.
Citation: Public Relations Inquiry
PubDate: 2022-01-19T07:03:51Z
DOI: 10.1177/2046147X211053885
- Some reflections left over from the work of editing a special issue on
public relations in Latin America-
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Authors: Claudia Labarca, Gabriel Sadi
First page: 167
Abstract: Public Relations Inquiry, Ahead of Print.
Citation: Public Relations Inquiry
PubDate: 2022-03-05T11:18:54Z
DOI: 10.1177/2046147X221082232
- Strategic topics and main professional trends in public relations: Results
from 19 Latin American countries-
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Authors: Alejandro Álvarez-Nobell, Juan Carlos Molleda, Andréia Silveira Athaydes
First page: 171
Abstract: Public Relations Inquiry, Ahead of Print.
Although Latin America has a long history of well-established academic development and public relations professionals, multiple North American and European conceptualizations and trends still prevail in theoretical debates and professional practices. Nevertheless, a series of international studies sponsored by the EUPRERA and a broad network of researchers, universities, and local professional associations has become a fundamental precedent to consolidate the profession in the region and make it visible worldwide. In this respect, the results are presented below that show the strategic themes and main professional trends in public relations, grouped as follows: (a) trends in public relations management: strategic themes, the impact of fake news, information for decision-making, and the professionalization of public relations in the third sector and (b) the professional development and organization of the activity: excellent communication departments, gender, workplace climate and stress, job satisfaction, and work engagement. Such categorization, in addition to portraying the issues addressed in the third edition of the Latin American Communication Monitor (LCM), allows an analysis of the status quo of the non-continent profession, as it demonstrates the perception of the category on itself. Therefore, it allows reflection on melhorias, especially, in terms of professional training and institutionalization of professional training in Latin America. A sample of 1165 active professionals, who work in communication departments of companies, consultancies, non-profit organizations, and government agencies, from 19 Latin American countries was analyzed. The impact of the results and of conducting studies like this one are extremely important for the development of the profession, its compared analysis with the state of affairs in other regions, and an explanatory self-understanding of the path traveled and that to come. Scientifically determining the levels of perception and their representativeness in Latin America amounts to a sign of maturity and evolution of the profession and the study thereof.
Citation: Public Relations Inquiry
PubDate: 2022-03-25T07:18:32Z
DOI: 10.1177/2046147X221081178
- Factors affecting turnover intentions among Millennial public relations
professionals: The Latin American case-
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Authors: Angeles Moreno, Cristina Navarro, Cristina Fuentes-Lara
First page: 199
Abstract: Public Relations Inquiry, Ahead of Print.
As the Millennial generation becomes the largest generation of the global workforce, it is vital that organizations understand Millennials’ work values, motivational factors, and expectations to adjust existing employee retention techniques that may not suit this generation. The purpose of this study is to identify and analyze the major factors that affect employee retention among Latin American Millennials working in the public relations industry. Additionally, we examine generational differences in work attitudes across three generations, with an emphasis on the nature of the similarities and differences of Millennials when compared to prior generations. Findings show a highly significant positive relationship among job satisfaction, trust in the organization, job engagement, excellent leader performance, and supportive organizational culture and Latin American Millennial turnover intentions. Compared to Boomers and Gen-Xers, Millennials reported lower levels of overall job satisfaction, work engagement, and organizational trust.
Citation: Public Relations Inquiry
PubDate: 2022-03-26T06:32:25Z
DOI: 10.1177/2046147X221081176
- Organizational listening and its implementation in the Chilean multi-store
sector-
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Authors: Cecilia Claro M
First page: 221
Abstract: Public Relations Inquiry, Ahead of Print.
The following article addresses how organizational listening is being carried out in five Chilean retail institutions. Through a methodological analysis that combines a mixed character through semi-structured interviews with the application of questionnaires and document analysis, it attempts to establish whether and how customers and collaborators of these companies are being listened to. The above is done under the perspective of the importance of its development under the concept of institutional communication. With this objective in mind, we adapted the listening architecture model, proposed by Macnamara, and we seek to verify whether its elements are present in the Chilean reality of the multi-store sector in Chile. These are listening culture, listening policies, listening policies, resources, processes, technology, skills, and if these are adequately articulated. The findings help to understand the role and importance of organizational listening in the institutions for their best performance.
Citation: Public Relations Inquiry
PubDate: 2022-03-23T07:26:04Z
DOI: 10.1177/2046147X221081173
- Quantitative analysis of the convergence between public relations and
sustainability: Application in Ecuadorian, Colombian, and Chilean
businesses-
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Authors: Ana María Durán, Melita Vega, Caroline Avila, Pablo Matus, Jaime Alberto Orozco-Toro
First page: 241
Abstract: Public Relations Inquiry, Ahead of Print.
The present study examines the relationship between public relations management and sustainability in large companies in Ecuador, Colombia, and Chile through an analysis of the results of an online survey of 96 in-house executives who were asked about five key management variables at their companies. The authors propose indicators that enable the measurement of the convergence between these two areas of management based on the premise that the desired sustainability among the organizations is not possible if there is no public relations management that encourages communication with publics, and paves the way for this to occur. The results reflect that, on average, organizations in the three countries show an orientation towards the common good, which is the most evolved scenario in the model. Key aspects subject to improvement are also identified so that public relations efforts can support sustainability processes based on the individual reality of each company.
Citation: Public Relations Inquiry
PubDate: 2022-03-24T08:56:31Z
DOI: 10.1177/2046147X221081171
- Evolution of the public relations profession in Latin America: A brief
-
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Authors: Ana-María Suárez-Monsalve
First page: 257
Abstract: Public Relations Inquiry, Ahead of Print.
This paper reviews the historical background of public relations and its development in Latin America in order to understand the evolution and current state of this profession. The questions are how has the academic study of public relations evolved, and what is the current state of the modern public relations profession in Latin America' The following is an explanation of how the academic development of the public relations profession has taken place. For this purpose, a literature review is conducted and empirical data from the longitudinal study published every two years by the Latin American Communication Monitor (LCM) are analyzed. In this way, we identify historical turning points in public relations education Latin America, key issues for practitioners in the region according to LCM data.
Citation: Public Relations Inquiry
PubDate: 2022-03-17T03:01:11Z
DOI: 10.1177/2046147X221081175
- Disciplinary approaches and theories in Argentinian public relations
undergraduate programmes-
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Authors: Gabriel Sadi, Maria Aparecida Ferrari
First page: 275
Abstract: Public Relations Inquiry, Ahead of Print.
The purpose of this study is to verify the utilisation of the existing public relations general approaches and theories at a global scale in the public relations undergraduate programmes of the five leading Argentinian universities. A qualitative approach with an exploratory scope that employs data collection techniques such as the qualitative content analysis of academic documents, semi-structured in-depth interviews and structured surveys for ascertaining theoretical loading are used. Results reveal that public relations undergraduate programmes in Argentina present a markedly professional character and prefer theoretical frameworks linked to the functionalist tradition.
Citation: Public Relations Inquiry
PubDate: 2022-03-18T04:38:14Z
DOI: 10.1177/2046147X221081177
- A cocreational approach to nation branding: The case of Chile
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Authors: Pablo Miño, Lucinda Austin
First page: 293
Abstract: Public Relations Inquiry, Ahead of Print.
This case study examines Marca Chile’s nation branding campaign “Chile Que te Quiero” (Chile, I Really Love You). The campaign, that ran between 2016 and 2018, aimed to facilitate dialogue among Chileans around their shared national symbols, traditions, and cultural artifacts to cocreate meaning around their nation brand. In this article, we propose that professionals working in nation branding campaigns should act as facilitators of dialogue among different publics within a country to find points of convergence and divergence around what constitutes the identity of their nation. The key role of dialogue and cocreation of meaning within public relations scholarship is explored.
Citation: Public Relations Inquiry
PubDate: 2022-03-26T06:20:08Z
DOI: 10.1177/2046147X221081179
- Trust as a contextual variable for public relations: Reflections from
Latin America-
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Authors: Claudia Labarca, Constanza Mujica
First page: 315
Abstract: Public Relations Inquiry, Ahead of Print.
This conceptual paper contends, considering the Latin American context, that public relations as a discipline and practice needs to address the relevance of trust in understanding of and theorizing on public relations practice. Furthermore, it hopes to critically address the current gap within the academic literature by placing generalized and institutional trust as key contextual variables in the study of public relations phenomena, and a factor to consider when analysing stakeholder perceptions and needs.
Citation: Public Relations Inquiry
PubDate: 2022-03-22T10:28:53Z
DOI: 10.1177/2046147X221081172
- Book Review
-
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Authors: César García
First page: 331
Abstract: Public Relations Inquiry, Ahead of Print.
Citation: Public Relations Inquiry
PubDate: 2022-04-07T04:39:59Z
DOI: 10.1177/2046147X221082194
- Political public relations within foreign affairs: Ireland’s public
diplomacy campaign for a security council seat-
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Authors: Phillip Arceneaux
Abstract: Public Relations Inquiry, Ahead of Print.
This study investigates the storytelling discourse in Ireland’s public diplomacy campaign to win a seat on the UN Security Council. It dissects public relations materials to ascertain what system, identity, and issue narratives constructed the narrative component of Ireland’s UNSC campaign. Results of a strategic narrative analysis suggest Ireland built the campaign around themes of Empathy, Partnership, and Independence. System narratives featured Ireland as a revisionist actor seeking to rebalance the UN toward more equal and participatory representation. Identity narratives emphasized Ireland as a small island-state whose past of economic hardship and struggle for independence drives its desire to help those in need globally. Issues narratives highlighted Ireland’s commitment to global peacekeeping, fighting climate change, and promoting humanitarian aid through gender equality, food security, and refugee assistance. Findings elucidate the strategic storytelling role of public relations and public diplomacy communications within foreign affairs.
Citation: Public Relations Inquiry
PubDate: 2021-12-22T04:20:58Z
DOI: 10.1177/2046147X211055194
- Calm the farm or incite a riot' Animal activists and the news media: A
public relations case study in agenda-setting and framing-
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Authors: Deborah K Williams, Catherine J Archer, Lauren O’Mahony
Abstract: Public Relations Inquiry, Ahead of Print.
The ideological differences between animal activists and primary producers are long-standing, existing long before the advent of social media with its widespread communicative capabilities. Primary producers have continued to rely on traditional media channels to promote their products. In contrast, animal activists have increasingly adopted livestreaming on social media platforms and ‘direct action’ protest tactics to garner widespread public and media attention while promoting vegetarianism/veganism, highlighting issues in animal agriculture and disrupting the notion of the ‘happy farm animal’. This paper uses a case study approach to discuss the events that unfolded when direct action animal activists came into conflict with Western Australian farmers and businesses in 2019. The conflict resulted in increased news reporting, front-page coverage from mainstream press, arrests and parliamentary law changes. This case study explores how the activists’ strategic communication activities, which included livestreaming their direct actions and other social media tactics, were portrayed by one major Australian media outlet and the farmers’ interest groups’ reactions to them.
Citation: Public Relations Inquiry
PubDate: 2021-11-25T01:54:26Z
DOI: 10.1177/2046147X211055192
- Dealing with disappointment: How can a ‘coexisting imperatives’ view
help us understand the unfulfilled dialogical promise of digital media-
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Authors: Andrés Shoai
Abstract: Public Relations Inquiry, Ahead of Print.
The association between the concept of dialogue and the expansion of digital media in public relations started as a theoretical ‘promise’ and was later followed by a feeling of disappointment. This article argues that the dialogic promise of new media was in great measure a consequence of a well-established belief according to which the field was rapidly moving from a ‘functional’ to a ‘cocreational’ approach, whereas in fact both cocreational and functional imperatives persist and coexist in complex manners that need to be disentangled. This idea is explored through a critical analysis of highly cited literature about dialogue and digital technology in public relations. Implications for future theory-building, research and practice are discussed.
Citation: Public Relations Inquiry
PubDate: 2021-09-22T01:46:20Z
DOI: 10.1177/2046147X211045630
- Deep canvassing: Persuasion, ethics, democracy and activist public
relations-
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Authors: Kristin Demetrious
Abstract: Public Relations Inquiry, Ahead of Print.
In the run up to the 2020 US presidential elections, some activist groups promoted the practice of ‘deep canvassing political persuasion’ as an inclusive, values-based communication strategy, to turn Trump voters favourably towards left leaning or progressive agendas. Deep canvassing emphasises non-judgemental listening to voters’ stories and emotions, in order to avoid any threat that voters may feel from ‘forms of persuasion employed by traditional political campaigns’. In current conditions, some see it as an antidote to the increased persuasive power of misinformation campaigns. This paper provides a critical description of deep canvassing and investigates its growing appeal as a persuasive activist communication practice in the US, focussing on its justification and ethical orientation. In doing so, it situates the practice as ‘activist public relations’ and discusses its context in relation to democratic models. The paper will field the proposition that deep canvassing should be situated within a broader and more robust discussion of democracy, discourse and power to fully understand its ethical and social implications. This study of contemporary communication in the US contexts will shed light on democratic political cultures and interrelationships of power and language between civil society, business and government that support their distribution and interpretation.
Citation: Public Relations Inquiry
PubDate: 2021-07-20T08:58:25Z
DOI: 10.1177/2046147X211033838
- Strategic problematization of sustainability reframing dissent in
strategic communication for transformation-
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Authors: Franzisca Weder
Abstract: Public Relations Inquiry, Ahead of Print.
Involving stakeholders in organizational decisions is essential in the present sustainability movement, associated with the social license to operate and specific forms of communication in, from and about organizations with an impact orientation. This paper introduces a concept of strategic problematization of sustainability for transformation as innovative approach to Public Relations (PR), acknowledging the plurality of agonistic voices in stakeholder engagement processes in social, cultural and environmental transformations and challenging the normative concept of dialogue and solution- and consensus-oriented approaches to date. The article discusses the transformative potential of PR by reframing dissent and introducing problematization as ability to agonize and, therefore, as key process of constructive strategic communication for sustainable development. Three conversational procedures in water (scarcity) management on a local, national and international level were chosen to explore the potential of strategic problematization in relation to sustainability as normative framework of today’s society. The implications of the case studies and the conceptual framework expand existing engagement theories with a critical perspective and manifest the transformative potential of PR for a sustainable future.
Citation: Public Relations Inquiry
PubDate: 2021-06-23T11:59:26Z
DOI: 10.1177/2046147X211026857
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Hybrid journal (It can contain Open Access articles)
