 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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Pages: 159 - 161
Abstract: Public Relations Inquiry, Volume 12, Issue 2, Page 159-161, May 2023.
Citation: Public Relations Inquiry
PubDate: 2023-04-27T04:32:50Z
DOI: 10.1177/2046147X231171956
Issue No: Vol. 12, No. 2 (2023)
- #RIPJKRowling: A tale of a fandom, Twitter and a haunting author who
refuses to die-
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Authors: Hannah Ravell
Abstract: Public Relations Inquiry, Ahead of Print.
With Roland Barthes’ 1968 essay ‘Death of the Author’ as its touchstone, this article reflects critically on the hashtag #ripjkrowling that trended on Twitter in September 2020. Through a thematic content analysis of the top 100 tweets from this hashtag, it will examine celebrity author J.K. Rowling’s reputation amongst fans and wider audiences. Rowling’s history of disseminating transphobic rhetoric online as well as the news her 2020 book contains transphobic messaging will be considered. When Barthes called for the ‘death’ of the author, he highlighted the importance of understanding texts as independent from authorial intention and biography. As this case illuminates, when fans cannot reconcile Rowling’s values with those of her creation they pronounce her ‘dead’. Exemplified through this hashtag, in this post-Barthesian world of celebrity authorship, the author is being revived only to be killed off again. This paper seeks to examine why Potterheads, in response to Rowling’s controversies pertaining to LGBTQIA+ issues, are pronouncing her ‘dead’. From there, this article explores a broader public relations inquiry into what this means for public relations practice when media products and brands belong to the fans, especially politically and socially active ones like Potterheads. Mainstream participatory culture logics on Twitter such as hashtag and fan activism will be reflected on to understand their role in how modern fans separate art from their artists, and implications for Rowling’s authorship, Harry Potter readership and public relations.
Citation: Public Relations Inquiry
PubDate: 2023-06-05T02:01:17Z
DOI: 10.1177/2046147X231180501
- Extending the cultural-economic model of public relations through
Bourdieu’s theoretical lens to inform public diplomacy efforts-
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Authors: Tugce Ertem-Eray
Abstract: Public Relations Inquiry, Ahead of Print.
Several scholars have addressed the convergence of public relations and public diplomacy theories, and many have argued that public diplomacy needs to move beyond normative theories of communication. Yet little scholarly work has been done to date. To fill this gap, this study explores how critical and postmodern theoretical approaches can inform public diplomacy practice by extending the cultural–economic model (CEM) of public relations through Pierre Bourdieu’s theory of practice. Based on interviews with organizational members of Sister Cities International (SCI), this study suggests that critical–cultural and postmodern perspectives can inform SCI’s public diplomacy efforts by considering larger structural factors in tension with agency. Thus, this study contributes to both the development of robust international public relations theory and theory building in the public diplomacy field. Findings indicate that drawing on Bourdieu’s Theory of Practice (1997), social capital contributes to the notion of institutionalized relationships, such as family or resources, that individuals acquire through group memberships as found in articulations within the CEM. Additionally, although the CEM explains the connection between culture and power in creating meaning, Bourdieu’s notion of cultural capital makes explicit a focus on education, which is a significant focus of many public diplomacy efforts. Therefore, the term cultural capital provides additional insight into the model to inform public diplomacy efforts. Thus, this study extends the CEM through Pierre Bourdieu’s theory of practice by indicating the role of social capital and cultural capital in SCI’s public diplomacy efforts.
Citation: Public Relations Inquiry
PubDate: 2023-06-01T02:05:35Z
DOI: 10.1177/2046147X231180862
- Examining the characteristics and virtues associated with servant
leadership in public relations-
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Authors: Marlene S Neill, Juan Meng
Abstract: Public Relations Inquiry, Ahead of Print.
Are servant leadership and ethics of care being practiced by public relations leaders' This study involved in-depth interviews with 32 public relations leaders working in a variety of organizational settings in the United States and provided insights from men and women, including people of color. We found evidence of an “other oriented approach” to leadership that involved prioritizing the needs and concerns of employees and a genuine concern for the wellbeing of others. The findings are consistent with characteristics associated with both servant leadership and ethics of care. The public relations leaders were able to provide specific examples of how these perspectives impacted their decision making and specific ways they demonstrate that they care about their employees. The leaders engaged in active listening, which allowed them to identify employee needs. They then had to access whether or not they could meet those needs, and at times that involved assisting employees in leaving the organization. Implications for theory and practice are included.
Citation: Public Relations Inquiry
PubDate: 2023-03-17T07:07:34Z
DOI: 10.1177/2046147X231165225
- Quintus Cicero’s Commentariolum petitionis: The importance of personal
relationships and clientship in the history of public relations-
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Authors: César García
Abstract: Public Relations Inquiry, Ahead of Print.
This paper is about the importance of personal relationships in the history of public relations. It suggests that clientship and exchange of favors were at the core of the history of public relations from its beginnings. Modern reviewer Richard Beard (2012) is “struck by its modernity,” particularly the book’s extensive advice regarding the usea of personal relationships to gain political influence and power. Quintus Cicero should be included in the proto-history of public relations, and his approaches reveal commonalities with non-Western approaches to public relations such as India’s personal influence model or China’s guanxi.
Citation: Public Relations Inquiry
PubDate: 2023-02-11T10:49:32Z
DOI: 10.1177/2046147X231157407
- Book Review: Government communications and the Crisis of trust: From
political spin to post-Truth-
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Authors: Josh C Bramlett
Abstract: Public Relations Inquiry, Ahead of Print.
Citation: Public Relations Inquiry
PubDate: 2023-02-03T05:39:36Z
DOI: 10.1177/2046147X231155907
- Curating conversations in times of transformation: Convergence in how
public relations and journalism are “Doing” communication-
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Authors: Franzisca Weder, C. Kay Weaver, Lars Rademacher
Abstract: Public Relations Inquiry, Ahead of Print.
Purpose: In an era of networked production of the public sphere and with the arrival of new communicator roles such as citizen journalists, influencers and bloggers, the “old” roles and professions of “the journalist” and “public relations professional” are challenged. In this paper, avoiding the familiar debate about antagonisms between journalism and public relations, we provide empirical insights that identify specific characteristics of a convergence in the “doing” of public relations and journalism. Design/Methodology/Approach: The paper presents recent data from a series of comparative interviews, conducted in Central Europe (Austria, n = 10, Germany, n = 25), New Zealand (n = 7), Australia (n = 25), and the Pacific Islands (n = 5). The conversational narrative interviews bring in self-reflections on skillsets, professions, normative frameworks and the doing of professional communication from a range of communicators, primarily public relations practitioners and journalists, but also activist campaigners, science communicators, bloggers, and social influencers. Findings: The findings show that while interviewees were likely to represent their roles as related to a singular, across those roles they presented what they did – the “doing” – as akin to that of an authorial “curator” of communication in the context of societal transformations and constantly changing and converging media environments. Across different communicator roles professional communication is increasingly perceived as a co-creational process of entering, initiating, sometimes managing, and, thus, driving public discourses and conversations. Originality/Value: The paper complements the debate around skills and professionalization in public relations and adds to broader discussions about role responsibility, agency, and authorship related to public conversations in an age of digital transformation and social change by bringing in the concept of curating as the co-operative ‘management of stories’ between, and across, professional roles.
Citation: Public Relations Inquiry
PubDate: 2023-01-28T03:42:14Z
DOI: 10.1177/2046147X231154550
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Hybrid journal (It can contain Open Access articles)
