Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
Showing 1 - 8 of 8 Journals sorted alphabetically
Advertising & Society Review     Full-text available via subscription   (Followers: 15)
Book History     Full-text available via subscription   (Followers: 194)
Design and Culture : The Journal of the Design Studies Forum     Hybrid Journal   (Followers: 29)
Foundations and Trends® in Marketing     Full-text available via subscription   (Followers: 18)
International Journal of Advertising     Full-text available via subscription   (Followers: 33)
International Journal of Complexity in Leadership and Management     Hybrid Journal   (Followers: 29)
International Journal of Market Research     Full-text available via subscription   (Followers: 19)
Journal of Advertising     Hybrid Journal   (Followers: 30)
Journal of Advertising Research     Full-text available via subscription   (Followers: 27)
Journal of Consumer Psychology     Hybrid Journal   (Followers: 44)
Journal of Current Issues & Research in Advertising     Hybrid Journal   (Followers: 10)
Journal of Interactive Advertising     Open Access   (Followers: 15)
Journal of International Marketing     Full-text available via subscription   (Followers: 30)
Journal of Marketing     Full-text available via subscription   (Followers: 59)
Journal of Marketing Research     Full-text available via subscription   (Followers: 74)
Journal of Public Policy & Marketing     Full-text available via subscription   (Followers: 18)
Journal of Public Relations Research     Hybrid Journal   (Followers: 23)
Opinião Pública     Open Access  
Place Branding and Public Diplomacy     Hybrid Journal   (Followers: 5)
Public Relations Inquiry     Hybrid Journal   (Followers: 9)
Public Relations Review     Hybrid Journal   (Followers: 21)
RAE-eletrônica     Open Access   (Followers: 2)
Revista Internacional de Relaciones Públicas     Open Access   (Followers: 1)
Similar Journals
Journal Cover
Book History
Number of Followers: 194  
  Full-text available via subscription Subscription journal
ISSN (Print) 1098-7371 - ISSN (Online) 1529-1499
Published by Johns Hopkins University Press Homepage  [22 journals]
  • "It Makes a Fellow Feel Responsible!": Anglo-American Imperial Vistas and
           "The White Man's Burden" in McClure's Magazine, 1898–99
    • Abstract: While Rudyard Kipling's immeasurably famous poem "The White Man's Burden" generally is seen as an example of British imperial literature, looking at the material context of its publication in American periodicals also illustrates how it contributed to and mirrored American discourse about empire just after the conclusion of the Spanish-American War. First published in the February 1899 issue of McClure's Magazine, advertised on the cover and replacing the customary frontispiece, "The White Man's Burden" also appeared in newspapers across the United States within a few days.1 In the poem, the de facto literary voice of the British Empire, speaking directly to the American public, encouraged the United States to ... Read More
      PubDate: 2020-12-09T00:00:00-05:00
  • Humanism, Painting, and the Book as Physical Object in Renaissance Culture
    • Abstract: In a famous letter to his friend Francesco Vettori, Niccolò Macchiavelli (1469–1527) explains that after he has spent the day dealing with all the toils and tribulations of public life, he would return home, retreat into his study, and "step into the venerable courts of the ancients … where I am unashamed to converse with them and to question them about the motives of their actions, and they, out of their human kindness, answer me. … I absorb myself into them completely."1 This statement raises two problems for the modern reader: first, several of the assumptions on which it rests are no longer obvious in the way that they were five hundred years ago; and second, some of these assumptions can no longer be accepted ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • Reading as Patterned Play: Everyday Religion and the Spatialization of
           Doctrine in a Buddhist Board Game
    • Abstract: Let us take a moment to situate our text. It is cold. You are waiting with your family on the grounds of Tokuzen'in, outside a mid-sized Pure Land Buddhist temple in your neighborhood of the bustling merchant city of Nagoya, Japan. It is the last night of the year, sometime in the nineteenth or very early twentieth century, perhaps the year 1872. The warmth from the special 'long life' buckwheat noodles you ate several hours ago has faded and you are grateful for the heat of the crowd. As you wait for midnight, perhaps you stop by one or more of the various stalls set up around the temple grounds to grab a snack or a small souvenir. One of the things you acquire is a small, fold-up, table-top game that spatializes ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • The House of Harper: Melville's Anti-Catholic Publisher
    • Abstract: I can hardly imagine how under any circumstances the Harper brothers could have been other than good men. In ruminating over the reasons why they became the men they were, I find that much importance must be attached to the influence of Methodism, and still more to the impress of Methodist preachers.Seething with resentment at American and Spanish complicity in human trafficking, and masterfully narrated toward its violent climax and unsettling denouement, "Benito Cereno" (1855) is the only work of fiction by Herman Melville that reckons substantially and directly with the long history of the transatlantic slave trade. However, set in 1799 off the coast of Chile, the novella's devastating moral force is not merely ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • Transatlantic Dickens; or, Travels Through Nineteenth-Century Book History
           in America
    • Abstract: "I was as fond as ever of reading, and somehow I managed to combine baby and book. Dickens's 'Old Curiosity Shop' was just then coming out in a Philadelphia weekly paper, and I read it with the baby playing at my feet, or lying across my lap."1 Recalling her babysitting days in 1840s America, millworker-turned-writer Lucy Larcom, in her A New England Girlhood, presents a charming picture of domestic bliss. While her memoir is a well-mined source for labor, cultural, and feminist scholars, for printculture scholars, this short passage both reveals and raises questions about nineteenth-century reading and publishing. Larcom's multitasking—"baby and book"—provides evidence that reading was not solely the province of ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • Visualizing the Stanley-Livingstone Meeting: The Birth and Lives of an
           Iconic Scene in Print Media and Beyond since 1872
    • Abstract: The meeting between David Livingstone and Henry M. Stanley in the autumn of 1871 in the village of Ujiji, on the shore of Lake Tanganyika in present-day Tanzania, was an incident in history that has enjoyed spectacular and long-standing popularity. Livingstone, a Scot who had already undertaken explorations of Africa for two decades, but whose whereabouts had been unknown for some years, was sought for and "found" by Stanley, an enterprising young Welsh-American journalist in the service of The New York Herald. Numerous generations have learned to know the words uttered by Stanley and to recognise the manner in which the two explorers greeted each other by raising their hats. The scene, which seemed to crystallize ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • The Postwar American Poet's Library: An Archival Consideration with
           Charles Olson and the Maud/Olson Library
    • Abstract: Book history follows the principle of an entropic universe: cohesion succumbs to eventual diffusion. The flow of historical materials between people, institutions, and spaces renders our records "atomized, pulled apart, stored in separate containers, making it much harder for us to inhabit coherent stories, to make sense of ourselves, our history, and the times we live in."1 In the mid-twentieth century, the poet Charles Olson came to a similar conclusion during his scholarship on Herman Melville and in particular, Melville's reading practices. Because of financial troubles, after his 1891 death Melville's family sold his richly annotated library to dealers all over the East Coast. Beginning in 1933, Olson began to ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • Between Two Markets: Gordon Murray, Ryerson Press, and the Publishing of
           Medical Autobiography in the 1960s
    • Abstract: Canadian surgeon Gordon Murray (1894–1976) envisaged his life story as a two-volume publication, up to 1949 in the first volume, and from 1949 to 1962 in its sequel. The Ryerson Press of Toronto produced both volumes, Medicine in the Making in 1960 and Quest in Medicine in 1963; the first volume was subsequently published in 1965 by Johnson Publications in Great Britain. Murray's correspondence shows that his two publishers shaped his manuscript for different readerships: Lorne Pierce of Ryerson Press cast Medicine in the Making as heroic and tried to orient the work as autobiography, while Donald McI. Johnson cut large, mostly autobiographical, sections for the British edition and re-titled it Surgery in the ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • Forgetting Fiction: An Oral History of Reading: (Centred on Interviews in
           South London, 2014–15)
    • Abstract: What do you remember about the first, or the last novel you read' Can you remember the plot, its characters, or even its title' In a project designed to explore what people remember about fiction they have read, "Memories of Fiction: An Oral History of Readers' Life Stories" (2014–18), we asked questions like these to members of reading groups in South London (UK)1, and found that what they usually remembered more than the texts themselves was the experience of reading and the context in which books are read: the enjoyment of reading, on a bus or in a library, with a parent or on one's own. Instead of focusing on memories of fiction, then, this article will discuss the forgetting of fiction, situating these ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • The Lost Erotica of James West
    • Abstract: On the cold, cloudy, and damp afternoon of Saturday 3 April 1773, on the eighth day of the sale of "the Curious and Truly Valuable Library of the Late James West"—one-time President of The Royal Society and one of the original trustees of the British Museum—three particularly important volumes of erotica were due to be sold.1 As the auctioneer approached lot 1110, collectors such as William Herbert, John Ratcliffe, and James Brindley competed with members of the London book trade at "Mr. West's late Dwelling-House in King's-Street, Covent-Garden" for items from West's "varied and extensive" library.2 True dyfferens betwen ye regall power and the ecclesiasticall power from 1548 (lot *1094) sold to Herbert for eleven ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • The Role and Function of Author Interviews in the Contemporary Anglophone
           Literary Field
    • Abstract: As my title suggests, this article examines interviews with authors today. While the phrase "author interview" might connote the highly-edited examples of the Paris Review "Art of Fiction" series or an onstage interview at a literary festival, I want to begin with an extreme contemporary example. In 2016 a new service for authors, publishers, and agents launched, promising to automate the author interview. With "AuthorBot"[a]uthors can answer reader queries, and chat with multiple readers in their own words—without adding to author time commitment or cost.Our chatbots create an authentic conversation with readers using AI, NLP and guided elements.
      Authors can also jump into conversations to support book tours ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
  • The Page Image: Towards a Visual History of Digital Documents
    • Abstract: On September 30, 1991, over 200 researchers assembled in Saint Malo, France, to convene the first ever conference on "document analysis and recognition."1 The meeting brought together researchers from all over the world who for roughly the previous decade had been slowly changing the paradigm through which they approached the problem of the machinic understanding of the digitized page. Instead of thinking in terms of "characters" and "recognition," which underlay the long-standing field of Optical Character Recognition (OCR), they were gradually moving towards a more global and formal understanding of the page image as a whole. Researchers in the field of Document Image Analysis, or DIA as it came to be known ... Read More
      PubDate: 2020-10-22T00:00:00-05:00
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