 Subjects -> ADVERTISING AND PUBLIC RELATIONS (Total: 23 journals)
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- Ancient Letters and Old Paper: How Matthew Parker (1504–1575)
Understood Medieval Books-
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Abstract: In the wake of the dissolution of the monasteries, medieval manuscripts could be found in some strange places—wrapped around soap and fresh food in the marketplace, sliced into long strips for tailors' measuring tapes, or tucked into the binding of newly printed works.2 Even when they were not repurposed, manuscripts were newly unmoored from the monastic libraries that had housed them, in some cases even from the scriptoria that had created them.3 As Margaret Aston observed, the "sight of destruction" of the monasteries gave "a powerful impulse to preserve and record," spurring antiquarian and historical work in the period that followed.4 The impulse to preserve the past, however, was not sufficient, at least when ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- The Goddæuses' Dürer-Inspired Trademark: The Meanings, Origins, and
Strategic Uses of a Seventeenth-Century Dutch Printer's Device-
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Abstract: Working in collaboration with his wife, Johanna (fl. 1660–1690), the Rotterdam-based printer Henry Goddæus (1633–1684) made himself available as manufacturer for local and international print markets and reading communities. The Goddæuses printed a variety of texts: books in Dutch; Dutch-language editions of works in English; works in French by Huguenot exiles; and pamphlets on mathematics, astrology, puritan piety, and Reformation history. Johanna and Henry's business model also involved manufacturing English-language texts on behalf of members of the English community settled in Rotterdam, including works by religious separatists and political exiles; such a business practice was not unusual within the world of ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- John and James Rivington, Booksellers: The Retail Trade in
Mid-Eighteenth-Century London-
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Abstract: John and James Rivington are well-known to historians of publishing as two members of one of the greatest publishing dynasties in London, whose descendants remained in the trade through the nineteenth century. After a brief time in partnership, John Rivington went on to become a leading publisher in London, while James became embroiled in lawsuits, declared bankruptcy, and reestablished himself in colonial America as a major Tory publisher during the lead-up to the American Revolution. In the eighteenth century, the Rivington name appeared on thousands of imprints, including some of the most famous works of literature in the second half of the century. Less easy to study, however, is their involvement in retail ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- "Singular Plurality": Settler Colonial Transcendence and Canada's 2021
Guest-of-Honour Campaign at the Frankfurt Book Fair-
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Abstract: Settler practices of cultural diplomacy have long been characterized by antinomies. Yet however consistent this characteristic has been in settler-Canadian practices of diplomacy across the more than one hundred and fifty years since Canadian Confederation, these antinomies have functioned differently over this period. Their operations might be tracked alongside what Emma Battell Lowman and Adam J. Barker call "the trajectory of settler colonialism," which comprises three overlapping terminuses––the elimination of competing assertions of sovereignty, the indigenization of the settler population, and the transcendence of colonialism.1 Elimination was clearly a strategy of the Department of the Interior's early ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- The Little Golden Books in the Shadow of the CIA, or the Americanization
of Children's Publishing in Cold War France-
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Abstract: In 1949 the war was over and newsstands around France saw the arrival of new colorful board books for children. Cheap and cheerful, the Petits Livres d'Or (Little Golden Books) series was published by a brand new publishing house—Les Éditions Cocorico—whose very name was emblematic of the French nation, echoing as it did the cry of the Gallic rooster. The great commercial success of the Little Golden Books series, in part a result of clever advertising, was initially accompanied by positive critical acclaim; the books were praised for their cheery nature, which war-troubled French children sorely needed. Yet, by 1951, Communist voices began criticizing the books for being "too American." What had happened' This ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- Content Generation in the Age of Mechanical Reproduction
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Abstract: In July 2020, the artificial intelligence research and development company OpenAI released GPT-3, at the time the world's most powerful natural language generating algorithm, for testing by select developers.2 GPT-3's facility for writing in a seemingly endless variety of styles and genres with minimal direction from human operators set off a media frenzy. It wrote an op-ed about itself for the Guardian.3 It wrote stories about modern love for the New York Times.4 It was hailed as an incredible breakthrough. But critics worried that GPT-3 was too sophisticated, and not sophisticated enough. Its ability to write in a human-like fashion was very impressive. Its work also made appallingly racist, sexist, and ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- Wattpad, Platform Capitalism, and the Feminization of Publishing Work
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Abstract: Wattpad is a reading and writing platform that is mainly free to use, which allows users to easily upload and interact with text, and is developing techniques to chart reading behavior and to deploy this data to shape ongoing content production. It has accumulated a vast treasure of material—by one count now "the biggest database of user-generated fiction"1 online—and every moment of engagement with that material is gathered in the form of data and marshalled in a panoply of ways.In one of the earliest studies of the platform, Melanie Ramdarshan Bold positions Wattpad as part of what Henry Jenkins famously celebrated as the "participatory culture" of productive fandom, a generative "prosumption" blurring amateur ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- Duly Noted: Subversive Paratexts in Contemporary African American Poetry
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Abstract: Scholars often acknowledge that Phillis Wheatley's 1773 Poems on Various Subjects, Religious and Moral was the first full-length collection by a Black poet residing in the Americas. But another groundbreaking element receives less comment: It was the first book by a Black writer to include any paratext, that liminal mediating genre that helps constitute "the socially established form" of a literary work by which it "takes its place in literary history."1 Many critics like Beth A. McCoy aptly address the nuanced issues of prefatory paratexts to antebellum slave narratives, suggesting that "the intersection of race and paratextuality offers ample fodder for artists and critics interested in the increasingly ... Read More
PubDate: 2023-11-02T00:00:00-05:00
- Unmaidenly Labor: Literary Labor in the Modernist Market, Helen Wright's
Collection of Autographed Books, and Edith Wharton-
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Abstract: The dedication of A. Edward Newton's bestseller The Amenities of Book-Collecting (1918) illustrates well the relative scarcity of women that were allowed into the realm of book collecting and bibliophilia at the beginning of the twentieth century. Even Newton's wife had to spend twenty-eight years on "probation" before being entitled a share in his "biblio-bliss":If, as Eugene Field suggests, womenfolk are few in that part of paradise especially reserved for book-lovers I do not care. One woman will be there, for I shall insist that eight and twenty years probation entitles her to share my biblio-bliss above as she has shared it here below. That woman is my wife.1Newton echoes the poem "Dibdin's Ghost" by ... Read More
PubDate: 2023-11-02T00:00:00-05:00
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